CN109816460A - Conversion ratio statistical method and device - Google Patents
Conversion ratio statistical method and device Download PDFInfo
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- CN109816460A CN109816460A CN201910232849.4A CN201910232849A CN109816460A CN 109816460 A CN109816460 A CN 109816460A CN 201910232849 A CN201910232849 A CN 201910232849A CN 109816460 A CN109816460 A CN 109816460A
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Abstract
The present invention provides a kind of conversion ratio statistical methods, comprising: in measurement period, when client device detects that user clicks targeted advertisements, according to the dispensing ID of targeted advertisements, generates behavior ID corresponding with ID is launched in the client device；User is obtained to each behavioral data of targeted advertisements, and each behavioral data that will acquire is associated with behavior ID, and each behavioral data for being associated with behavior ID is uploaded to the data storage areas pre-established；At the end of measurement period, dispensing ID according to targeted advertisements, behavioral data associated by all behavior ID corresponding with ID is launched is obtained in data storage areas, and the conversion ratio of targeted advertisements is counted according to the behavioral data obtained from data storage areas.It using method provided by the invention, is stored by the way that the behavioral data received is uploaded to data storage areas, and carries out the statistics of conversion ratio according to behavioral data, improve the accuracy of ad click conversion ratio.
Description
Technical field
The present invention relates to internet area more particularly to a kind of conversion ratio statistical method and devices.
Background technique
With the development of internet technology, Internet user is more and more, and online advertisement has become the master of many businessmans
Advertisement putting mode is wanted, advertiser or advertisement launching platform usually require to analyze the point conversion ratio of advertisement, with screening
Interested group out, and then effective advertisement putting mode can be made.
Ad click conversion ratio refers to from click, applies to built-in browser downloading is entered, or directly download application, to peace
Dress, the success rate that end user enters application and Activates Account, the conventional method that existing statistics clicks conversion ratio is: click data
By client statistical report, statistical report when Account activation data are advertisement applications client terminal start-ups.Existing statistics, which is clicked, to be turned
The method of rate can not trace into the intermediate links such as downloading, the installation for clicking that advertisement generates, and cannot reflect ad click conversion
True effect.
Summary of the invention
Technical problem to be solved by the invention is to provide a kind of conversion ratio statistical methods, pass through the behavior number that will be received
It is stored according to data storage areas is uploaded to, and carries out the statistics of conversion ratio according to behavioral data, improve ad click conversion
The accuracy of rate.
The present invention also provides a kind of conversion ratio statistic device, for guaranteeing above method realization in practice and answering
With.
A kind of conversion ratio statistical method, which comprises
In the current statistical cycle, when any client device detects user in the client device to targeted advertisements
When being clicked, according to the dispensing ID of the targeted advertisements, generate active user in the client device with the dispensing ID
Corresponding behavior ID；
User is obtained to each behavioral datas of the targeted advertisements, and each behavioral data that will acquire and the behavior
ID is associated, and will be associated with each of the behavior ID behavioral data and be uploaded to the data storage area pre-established
Domain；The behavioral data be user generated during clicking the targeted advertisements data, user downloading and the mesh
The data or user generated during the corresponding installation kit of mark advertisement are installing installation kit corresponding with the targeted advertisements
The data generated in the process；
In current statistic end cycle, according to the dispensing ID of the targeted advertisements, obtained in the data storage areas
Behavioral data associated by all behavior ID corresponding with the dispensing ID is taken, and foundation is obtained from the data storage areas
Behavioral data the conversion ratio of the targeted advertisements is counted.
Above-mentioned method, optionally, each of the behavior ID behavioral data that will be associated with are uploaded in advance
The data storage areas of foundation, comprising:
Traverse the database that constructs in advance, search in the database constructed in advance, it is corresponding with the behavior ID on
Report address；
Address is reported according to corresponding with the behavior ID, each behavioral data is uploaded to the data pre-established
Storage region.
Above-mentioned method, optionally, when the behavioral data is that user is downloading installation corresponding with the targeted advertisements
When the data generated during packet, before each behavioral data that will acquire and the behavior ID are associated, also
Include:
Judge in data that the user generates during downloading installation kit corresponding with the targeted advertisements, if
The data of completion have been downloaded comprising characterizing the installation kit；
If comprising parsing installation kit corresponding with the targeted advertisements, obtaining the packet name information of the installation kit；
According to the packet name information of the installation kit, the packet name information and the behavior ID are associated, and will association
The packet name information and the behavior ID afterwards is stored to the database constructed in advance.
Above-mentioned method, optionally, when the behavioral data is that user is installing installation corresponding with the targeted advertisements
When the data generated during packet, each behavioral data that will acquire is associated with the behavior ID, comprising:
According to the data that the user generates during installing installation kit corresponding with the targeted advertisements, institute is determined
State the packet name information of installation kit；
Based on the packet name information, the behavior ID is obtained from the database constructed in advance, and by the user
The data generated during installing installation kit corresponding with the targeted advertisements are associated with the behavior ID.
Above-mentioned method, optionally, the behavioral data that the foundation is obtained from the data storage areas is to the mesh
The conversion ratio of mark advertisement is counted, comprising:
It counts in behavioral data associated by behavior ID corresponding with the dispensing ID, user is corresponding to the targeted advertisements
Data are successfully completed in installation kit installation；
The behavioral data obtained in the completion data and the data storage areas is calculated, the target is obtained
The conversion ratio of advertisement.
A kind of conversion ratio statistic device, described device include:
Generation unit is used in the current statistical cycle, when any client device detects that user sets in the client
When clicking in standby to targeted advertisements, according to the dispensing ID of the targeted advertisements, active user is generated in the client device
In behavior ID corresponding with the dispensing ID；
Reporting unit, for obtaining user to each behavioral data of the targeted advertisements, and each behavior that will acquire
Data are associated with the behavior ID, and will be associated with each of the behavior ID behavioral data and be uploaded to and pre-establish
Data storage areas；The behavioral data be user generated during clicking the targeted advertisements data, Yong Hu
The data generated during downloading installation kit corresponding with the targeted advertisements or user are in installation and the targeted advertisements pair
The data generated during the installation kit answered；
Statistic unit is used in current statistic end cycle, according to the dispensing ID of the targeted advertisements, in the data
Behavioral data associated by all behavior ID corresponding with the dispensing ID is obtained in storage region, and foundation is deposited from the data
The behavioral data obtained in storage area domain counts the conversion ratio of the targeted advertisements.
Above-mentioned device, optionally, the reporting unit, comprising:
Subelement is searched, for traversing the database constructed in advance, is searched in the database constructed in advance, and it is described
Behavior ID is corresponding to report address；
Subelement is reported, for reporting address according to corresponding with the behavior ID, each behavioral data is uploaded
To the data storage areas pre-established.
Above-mentioned device, optionally, when the behavioral data is that user is downloading installation corresponding with the targeted advertisements
When the data generated during packet, the reporting unit, further includes:
Judgment sub-unit, for judging that the user produces during downloading installation kit corresponding with the targeted advertisements
In raw data, if the data of completion have been downloaded comprising characterizing the installation kit, if including parsing and the targeted advertisements
Corresponding installation kit obtains the packet name information of the installation kit；
Be associated with subelement, for the packet name information according to the installation kit, by the packet name information and the behavior ID into
Row association, and by after association the packet name information and the behavior ID store to the database constructed in advance.
Above-mentioned device, optionally, when the behavioral data is that user is installing installation corresponding with the targeted advertisements
When the data generated during packet, the reporting unit, comprising:
Subelement is determined, for producing during installing installation kit corresponding with the targeted advertisements according to the user
Raw data determine the packet name information of the installation kit；
Subelement is obtained, for being based on the packet name information, obtains the behavior from the database constructed in advance
ID, and the data that the user is generated during installing installation kit corresponding with the targeted advertisements and the behavior ID
It is associated.
Above-mentioned device, optionally, the statistic unit, comprising:
Subelement is counted, for counting in behavioral data associated by behavior ID corresponding with the dispensing ID, user is to institute
It states the corresponding installation kit installation of targeted advertisements and successfully completes data；
Computation subunit, based on carrying out the behavioral data obtained in the completion data and the data storage areas
It calculates, obtains the conversion ratio of the targeted advertisements.
A kind of storage medium, which is characterized in that the storage medium includes the instruction of storage, wherein transported in described instruction
Equipment where controlling the storage medium when row executes above-mentioned conversion ratio statistical method.
A kind of electronic equipment, including memory and one perhaps one of them or one of more than one instruction with
Upper instruction is stored in memory, and is configured to execute above-mentioned conversion ratio statistics side by one or more than one processor
Method.
Compared with prior art, the present invention includes the following advantages:
The present invention provides a kind of conversion ratio statistical methods, comprising: in the current statistical cycle, when any client device
When detecting that user clicks targeted advertisements in the client device, according to the dispensing ID of the targeted advertisements, generate
Active user behavior ID corresponding with the dispensing ID in the client device；User is obtained to each of the targeted advertisements
Behavioral data, and each behavioral data that will acquire is associated with the behavior ID, and will be associated with the every of the behavior ID
A behavioral data is uploaded to the data storage areas pre-established；The behavioral data is that user is wide in the click target
Data that the data that generate during announcement, user generate during downloading installation kit corresponding with the targeted advertisements or
The data that user generates during installing installation kit corresponding with the targeted advertisements；In current statistic end cycle,
According to the dispensing ID of the targeted advertisements, all behavior IDs corresponding with the dispensing ID are obtained in the data storage areas
Associated behavioral data, and the conversion according to the behavioral data obtained from the data storage areas to the targeted advertisements
Rate is counted.Using conversion ratio statistical method provided by the invention, by the way that each behavior number to targeted advertisements will be received
It is stored according to data storage areas is uploaded to, and the dispensing ID according to targeted advertisements, to behavior ID institute corresponding with ID is launched
Associated behavioral data carries out the statistics of conversion ratio, improves the accuracy of ad click conversion ratio.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is a kind of method flow diagram of conversion ratio statistical method provided by the invention；
Fig. 2 is a kind of exemplary diagram of conversion ratio statistical method provided by the invention；
Fig. 3 is a kind of structural schematic diagram of conversion ratio statistic device provided by the invention；
Fig. 4 is the structural schematic diagram of a kind of electronic equipment provided by the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
The present invention can be used in numerous general or special purpose computing device environment or configurations.Such as: personal computer, service
Device computer, handheld device or portable device, laptop device, multi-processor device including any of the above devices or devices
Distributed computing environment etc..
The embodiment of the invention provides a kind of conversion ratio statistical method, this method can be applied in multiple systems platform,
Executing subject can be the processor of terminal or various mobile devices, the method flow diagram of the method as shown in Figure 1,
It specifically includes:
S101: in the current statistical cycle, when any client device detects user in the client device to mesh
Mark advertisement is when being clicked, according to the dispensing ID of the targeted advertisements, generate active user in the client device with it is described
Launch the corresponding behavior ID of ID；
In method provided in an embodiment of the present invention, targeted advertisements expose sending advertisement data at present, and carry and launch ID, are uniting
It counts in the period, when user clicks targeted advertisements, dispensing ID and user parameter information of the client according to targeted advertisements are generated and thrown
Put the corresponding behavior ID of ID, the behavior ID has a uniqueness, and stores behavior ID and dispensing ID are corresponding to constructing in advance
In database.
S102: user is obtained to each behavioral datas of the targeted advertisements, and each behavioral data that will acquire and institute
The behavior ID of stating is associated, and will be associated with each of the behavior ID behavioral data and be uploaded to the data pre-established and deposit
Storage area domain；
In method provided in an embodiment of the present invention, when user clicks, downloads or install the targeted advertisements, user couple is obtained
Each behavioral data of targeted advertisements, behavioral data can click click logs, the user's downloading that targeted advertisements generate for user
The installation log of the installation kit of installation log or user installation targeted advertisements that the installation kit of targeted advertisements generates, and determine behavior
Each behavioral data is uploaded to the data storage areas pre-established, the number according to behavior ID by the corresponding behavior ID of data
It can be server-side corresponding with client according to storage region.
S103: in current statistic end cycle, according to the dispensing ID of the targeted advertisements, in the data storage areas
It is middle to obtain behavioral data associated by all behavior ID corresponding with the dispensing ID, and according to from the data storage areas
The behavioral data of acquisition counts the conversion ratio of the targeted advertisements.
In method provided in an embodiment of the present invention, in current statistic end cycle, according to ID is launched, acquisition is deposited with data
The corresponding behavioral data of behavior ID corresponding with targeted advertisements in storage area domain, and according to the behavioral data got, count target
The conversion ratio of advertisement.
Conversion ratio statistical method provided in an embodiment of the present invention, targeted advertisements expose sending advertisement data at present, and carry throwing
ID is put, in measurement period, when user clicks targeted advertisements, dispensing ID of the client according to targeted advertisements is generated and launched ID
Corresponding behavior ID and user parameter information, the behavior ID have uniqueness, and by behavior ID and dispensing ID it is corresponding store to
In the database constructed in advance, when user clicks, downloads or install the targeted advertisements, user is obtained to each of targeted advertisements
Behavioral data, behavioral data can click the installation of click logs, user's downloading targeted advertisements that targeted advertisements generate for user
The installation log of the installation kit of the installation log or user installation targeted advertisements of contracting for fixed output quotas raw, and determine the corresponding behavior of behavioral data
Each behavioral data is uploaded to the data storage areas pre-established according to behavior ID by ID, and the data storage areas can be with
Server-side corresponding with client, in current statistic end cycle, according to launch ID, obtain with data storage areas in
The corresponding behavioral data of the corresponding behavior ID of targeted advertisements, and according to the behavioral data got, count the conversion of targeted advertisements
Rate.Using conversion ratio statistical method provided in an embodiment of the present invention, by the way that each behavioral data to targeted advertisements will be received
It is uploaded to data storage areas to be stored, and the dispensing ID according to targeted advertisements, behavior ID corresponding with ID is launched is closed
The behavioral data of connection carries out the statistics of conversion ratio, improves the accuracy of ad click conversion ratio.
It is described to be associated with each of the behavior ID row in conversion ratio statistical method provided in an embodiment of the present invention
It is uploaded to the data storage areas pre-established for data, may include:
Traverse the database that constructs in advance, search in the database constructed in advance, it is corresponding with the behavior ID on
Report address；
Address is reported according to corresponding with the behavior ID, each behavioral data is uploaded to the data pre-established
Storage region.
In method provided in an embodiment of the present invention, according to behavior ID corresponding with behavioral data, in the data constructed in advance
Library, lookup is corresponding with the behavior ID to report address, and according to address is reported, behavioral data is reported to the number pre-established
According to storage region, with trigger data storage region according to behavior ID, ID pairs of behavior described in Rapid matching in data storage areas
The data storage areas answered.
In the method for conversion ratio provided in an embodiment of the present invention statistics, when the behavioral data be user downloading with it is described
When the data generated during the corresponding installation kit of targeted advertisements, in each behavioral data that will acquire and the behavior
Before ID is associated, specifically can also include:
Judge in data that the user generates during downloading installation kit corresponding with the targeted advertisements, if
The data of completion have been downloaded comprising characterizing the installation kit；
If comprising parsing installation kit corresponding with the targeted advertisements, obtaining the packet name information of the installation kit；
According to the packet name information of the installation kit, the packet name information and the behavior ID are associated, and will association
The packet name information and the behavior ID afterwards is stored to the database constructed in advance.
In method provided in an embodiment of the present invention, when user downloads the installation kit of targeted advertisements, client is obtained under user
The downloading data of targeted advertisements is carried, the downloading data can be tied to start downloading data or downloading result data, the downloading
Fruit data may include that data or downloading interruption data are completed in downloading, download the advertisement installation kit of targeted advertisements when the user clicks
When, it obtains and starts downloading data, and user described in real-time monitoring downloads the downloading process of application installation package, at the end of downloading,
Downloading result data is obtained, judges whether the downloading result data is that data are completed in downloading, if so, parsing and targeted advertisements pair
The application installation package answered, the packet name information of the application installation package after being parsed are described to parse application corresponding with targeted advertisements
Installation kit can be unziped it for correspondence with installation kit, and the packet name information correspondence of application installation package is updated storage to described pre-
In the database first constructed；It should be noted that the packet of ad data corresponding with targeted advertisements, behavior ID and application installation package
Name information is associated storage in the database constructed in advance.
If the downloading data is that data are interrupted in downloading, according to behavior ID, downloading corresponding with behavior ID in database is searched
Address is reported, reports address that corresponding downloading data is interrupted in downloading according to downloading and reports to data storage areas.
It should be noted that behavior ID is carried when storing packet name information in method provided in an embodiment of the present invention, in order to
When storing the packet name information in the database constructed in advance, stored according to behavior ID Rapid matching.
In conversion ratio statistical method provided in an embodiment of the present invention, when the behavioral data is user in installation and the mesh
When the data generated during the corresponding installation kit of mark advertisement, each behavioral data that will acquire and the behavior ID into
Row is associated with, and may include:
According to the data that the user generates during installing installation kit corresponding with the targeted advertisements, institute is determined
State the packet name information of installation kit；
Based on the packet name information, the behavior ID is obtained from the database constructed in advance, and by the user
The data generated during installing installation kit corresponding with the targeted advertisements are associated with the behavior ID.
In method provided in an embodiment of the present invention, installation data includes starting installation data or installation results data, installation
Result data includes installation successful data or install failure data, and when receiving user, to start installation corresponding with targeted advertisements
The installation instruction of installation kit obtains installation data corresponding with installation instruction is started and looks into according to the packet name information of application packages packet
It looks for installation corresponding with packet name information in the database constructed in advance to report address, reports address according to installation, will start to install
Information reporting is to data storage areas, and the erection schedule of installation kit described in real-time monitoring, when the installation is completed, obtains installation knot
Fruit data, if installing successful data, the packet name information based on installation kit, from number comprising characterization in the installation results information
Address is reported according to installation corresponding with the packet name information is searched in library, reports address according to installation, it will be on installation successful data
Report is to data storage areas, if the data comprising characterization install failure in the installation results data, are based on application installation package
Packet name information, from the database constructed in advance search it is corresponding with packet name information install report address, reported based on installation
Install failure data are reported to data storage areas by address.
It should be noted that will click on data, downloading data or installation data report to data storage when, carrying behavior
ID, so as to according to the behavior ID, the Rapid matching ad data corresponding with the behavior ID in the database constructed in advance,
And search dispensing ID corresponding with the ad data and report address and server-side according to the behavior ID will click on data,
Downloading data and installation data carry out Corresponding matching storage.
In conversion ratio statistical method provided in an embodiment of the present invention, what the foundation was obtained from the data storage areas
Behavioral data counts the conversion ratio of the targeted advertisements, may include:
It counts in behavioral data associated by behavior ID corresponding with the dispensing ID, user is corresponding to the targeted advertisements
Data are successfully completed in installation kit installation；
The behavioral data obtained in the completion data and the data storage areas is calculated, the target is obtained
The conversion ratio of advertisement.
In method provided in an embodiment of the present invention, in current statistic end cycle, it is wide that all targets are obtained from server-side
Behavioral data associated by corresponding behavior ID is accused, characterization in behavioral data is counted and the corresponding user of successful installation data is installed
Quantity will be installed behavioral data associated by successful installation data behavior ID corresponding with targeted advertisements and be calculated, described
Calculating, which can be, installs the percentage that successful number of users accounts for the corresponding all numbers of users of targeted advertisements.
In method provided in an embodiment of the present invention, the realization of conversion ratio statistical method is illustrated, such as Fig. 2 institute
Show:
When advertisement exposure, server-side issues ad data, and carries and launch ID；
When user is when search box inputs " movement " two words, search result will appear related using APP's with movement
Advertisement, when the user clicks when the advertisement when, client obtain with the corresponding click data of click behavior, and according to client parameter
And click data, behavior ID is generated, and the ad data of the advertisement and behavior ID are stored into the database constructed in advance, according to
Address is reported according in the dispensing ID and ad data of the advertisement, data is will click on and behavior ID reports to server-side, with triggering
According to launching, ID will click on data to server-side and behavior ID is stored.
When user starts the corresponding installation kit using APP of downloads ad, obtains and start downloading data, and according to behavior
ID searches the address that reports in ad data, reports address with what is found according to behavior ID, will start downloading data and report to
Server-side will start downloading data and store to trigger server-side according to behavior ID；Client real-time monitoring downloading process,
Downloading terminates, and obtains downloading result data, judges to download whether result data is that data are completed in downloading, if so, described in parsing
Using the installation kit of APP, the packet name information of installation kit is obtained, and packet name information correspondence is stored to the database constructed in advance
In, according to address and behavior ID is reported, downloading is completed into information reporting to server-side, triggering server-side will be according to behavior ID, will
Downloading completes information and carries out corresponding storage；If downloading result data is that data are interrupted in downloading, directly searched from ad data
Address is reported, data are interrupted into downloading and are reported.
When user starts installation using APP, obtains and start installation data, and the packet name information based on installation kit, from number
Address and behavior ID are reported according to lookup in library is corresponding with packet name information, address and behavior ID is reported according to what is found, will open
Beginning installation data reports, and real-time monitoring erection schedule, if installation terminate, obtain installation results data, according to report address and
Installation results data are reported to server-side by behavior ID, are deposited installation results data with triggering server-side according to behavior ID
Storage, and count in preset time, launch the corresponding ad click conversion ratio of ID.
Corresponding with method described in Fig. 1, the embodiment of the invention also provides a kind of conversion ratio statistic devices, for figure
The specific implementation of method in 1, structural schematic diagram is as shown in figure 3, specifically include:
Generation unit 201 is used in the current statistical cycle, when any client device detects user in the client
When being clicked in equipment to targeted advertisements, according to the dispensing ID of the targeted advertisements, generates active user and set in the client
Behavior ID corresponding with the dispensing ID in standby；
Reporting unit 202, for obtaining user to each behavioral data of the targeted advertisements, and each row that will acquire
It is associated for data and the behavior ID, and each of the behavior ID behavioral data will be associated with is uploaded to and build in advance
Vertical data storage areas；The behavioral data be user generated during clicking the targeted advertisements data, user
The data generated during downloading installation kit corresponding with the targeted advertisements or user are in installation and the targeted advertisements
The data generated during corresponding installation kit；
Statistic unit 203 is used in current statistic end cycle, according to the dispensing ID of the targeted advertisements, described
Obtain behavioral data associated by all behavior ID corresponding with the dispensing ID in data storage areas, and according to from the number
It is counted according to conversion ratio of the behavioral data obtained in storage region to the targeted advertisements.
Conversion ratio statistic device provided in an embodiment of the present invention, targeted advertisements expose sending advertisement data at present, and carry throwing
ID is put, in measurement period, when user clicks targeted advertisements, dispensing ID of the client according to targeted advertisements is generated and launched ID
Corresponding behavior ID and user parameter information, the behavior ID have uniqueness, and by behavior ID and dispensing ID it is corresponding store to
In the database constructed in advance, when user clicks, downloads or install the targeted advertisements, user is obtained to each of targeted advertisements
Behavioral data, behavioral data can click the installation of click logs, user's downloading targeted advertisements that targeted advertisements generate for user
The installation log of the installation kit of the installation log or user installation targeted advertisements of contracting for fixed output quotas raw, and determine the corresponding behavior of behavioral data
Each behavioral data is uploaded to the data storage areas pre-established according to behavior ID by ID, and the data storage areas can be with
Server-side corresponding with client, in current statistic end cycle, according to launch ID, obtain with data storage areas in
The corresponding behavioral data of the corresponding behavior ID of targeted advertisements, and according to the behavioral data got, count the conversion of targeted advertisements
Rate.Using conversion ratio statistic device provided in an embodiment of the present invention, by the way that each behavioral data to targeted advertisements will be received
It is uploaded to data storage areas to be stored, and the dispensing ID according to targeted advertisements, behavior ID corresponding with ID is launched is closed
The behavioral data of connection carries out the statistics of conversion ratio, improves the accuracy of ad click conversion ratio.
In one embodiment of the invention, aforementioned schemes are based on, reporting unit 202 is configured that
Subelement is searched, for traversing the database constructed in advance, is searched in the database constructed in advance, and it is described
Behavior ID is corresponding to report address；
Subelement is reported, for reporting address according to corresponding with the behavior ID, each behavioral data is uploaded
To the data storage areas pre-established.
In one embodiment of the invention, aforementioned schemes are based on, reporting unit 202 is additionally configured to:
Judgment sub-unit, for judging that the user produces during downloading installation kit corresponding with the targeted advertisements
In raw data, if the data of completion have been downloaded comprising characterizing the installation kit, if including parsing and the targeted advertisements
Corresponding installation kit obtains the packet name information of the installation kit；
Be associated with subelement, for the packet name information according to the installation kit, by the packet name information and the behavior ID into
Row association, and by after association the packet name information and the behavior ID store to the database constructed in advance.
In one embodiment of the invention, aforementioned schemes are based on, reporting unit 202 is configured that
Subelement is determined, for producing during installing installation kit corresponding with the targeted advertisements according to the user
Raw data determine the packet name information of the installation kit；
Subelement is obtained, for being based on the packet name information, obtains the behavior from the database constructed in advance
ID, and the data that the user is generated during installing installation kit corresponding with the targeted advertisements and the behavior ID
It is associated.
In one embodiment of the invention, aforementioned schemes are based on, statistic unit 203 is configured that
Subelement is counted, for counting in behavioral data associated by behavior ID corresponding with the dispensing ID, user is to institute
It states the corresponding installation kit installation of targeted advertisements and successfully completes data；
Computation subunit, based on carrying out the behavioral data obtained in the completion data and the data storage areas
It calculates, obtains the conversion ratio of the targeted advertisements.
The embodiment of the invention also provides a kind of storage medium, the storage medium includes the instruction of storage, wherein in institute
It states the equipment where controlling the storage medium when instruction operation and executes above-mentioned conversion ratio statistical method.
The embodiment of the invention also provides a kind of electronic equipment, structural schematic diagram is as shown in figure 4, specifically include memory
301 and one perhaps more than one 302 one of them or more than one instruction of instruction 302 be stored in memory 301
In, and be configured to by one or more than one processor 303 execute the one or more instruction 302 carry out with
Lower operation:
In the current statistical cycle, when any client device detects user in the client device to targeted advertisements
When being clicked, according to the dispensing ID of the targeted advertisements, generate active user in the client device with the dispensing ID
Corresponding behavior ID；
User is obtained to each behavioral datas of the targeted advertisements, and each behavioral data that will acquire and the behavior
ID is associated, and will be associated with each of the behavior ID behavioral data and be uploaded to the data storage area pre-established
Domain；The behavioral data be user generated during clicking the targeted advertisements data, user downloading and the mesh
The data or user generated during the corresponding installation kit of mark advertisement are installing installation kit corresponding with the targeted advertisements
The data generated in the process；
In current statistic end cycle, according to the dispensing ID of the targeted advertisements, obtained in the data storage areas
Behavioral data associated by all behavior ID corresponding with the dispensing ID is taken, and foundation is obtained from the data storage areas
Behavioral data the conversion ratio of the targeted advertisements is counted.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
For device class embodiment, since it is basically similar to the method embodiment, so being described relatively simple, related place ginseng
See the part explanation of embodiment of the method.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each unit can be realized in the same or multiple software and or hardware when invention.
As seen through the above description of the embodiments, those skilled in the art can be understood that the present invention can
It realizes by means of software and necessary general hardware platform.Based on this understanding, technical solution of the present invention essence
On in other words the part that contributes to existing technology can be embodied in the form of software products, the computer software product
It can store in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that a computer equipment
(can be personal computer, server or the network equipment etc.) executes the certain of each embodiment or embodiment of the invention
Method described in part.
A kind of conversion ratio statistical method provided by the present invention and device are described in detail above, it is used herein
A specific example illustrates the principle and implementation of the invention, and the above embodiments are only used to help understand
Method and its core concept of the invention；At the same time, for those skilled in the art is having according to the thought of the present invention
There will be changes in body embodiment and application range, in conclusion the content of the present specification should not be construed as to the present invention
Limitation.
Claims (10)
1. a kind of conversion ratio statistical method, which is characterized in that the described method includes:
In the current statistical cycle, when any client device detects that user carries out targeted advertisements in the client device
When click, according to the dispensing ID of the targeted advertisements, it is corresponding with the dispensing ID in the client device to generate active user
Behavior ID；
User is obtained to each behavioral datas of the targeted advertisements, and each behavioral data that will acquire and the behavior ID into
Row association, and each of the behavior ID behavioral data will be associated with and be uploaded to the data storage areas pre-established；Institute
State behavioral data be user generated during clicking the targeted advertisements data, user downloading and the targeted advertisements
The data generated during corresponding installation kit or user are during installing installation kit corresponding with the targeted advertisements
The data of generation；
In current statistic end cycle, according to the dispensing ID of the targeted advertisements, institute is obtained in the data storage areas
There is behavioral data associated by behavior ID corresponding with the dispensing ID, and according to the row obtained from the data storage areas
It is counted for conversion ratio of the data to the targeted advertisements.
2. the method according to claim 1, wherein described will be associated with each of the behavior ID behavior
Data are uploaded to the data storage areas pre-established, comprising:
The database constructed in advance is traversed, is searched in the database constructed in advance, it is corresponding with the behavior ID to report ground
Location；
Address is reported according to corresponding with the behavior ID, each behavioral data is uploaded to the data storage pre-established
Region.
3. according to the method described in claim 2, it is characterized in that, when the behavioral data is user in downloading and the target
When the data generated during the corresponding installation kit of advertisement, each behavioral data that will acquire and the behavior ID into
Before row association, further includes:
Judge in data that the user generates during downloading installation kit corresponding with the targeted advertisements, if include
Characterize the data that the installation kit has downloaded completion；
If comprising parsing installation kit corresponding with the targeted advertisements, obtaining the packet name information of the installation kit；
According to the packet name information of the installation kit, the packet name information and the behavior ID are associated, and will be after association
The packet name information and the behavior ID are stored to the database constructed in advance.
4. according to the method described in claim 3, it is characterized in that, when the behavioral data is user in installation and the target
When the data generated during the corresponding installation kit of advertisement, each behavioral data that will acquire and the behavior ID are carried out
Association, comprising:
According to the data that the user generates during installing installation kit corresponding with the targeted advertisements, the peace is determined
Fill the packet name information of packet；
Based on the packet name information, the behavior ID is obtained from the database constructed in advance, and the user is being pacified
The data generated during filling installation kit corresponding with the targeted advertisements are associated with the behavior ID.
5. the method according to claim 1, wherein the row that the foundation is obtained from the data storage areas
It is counted for conversion ratio of the data to the targeted advertisements, comprising:
It counts in behavioral data associated by behavior ID corresponding with the dispensing ID, user is to the corresponding installation of the targeted advertisements
Data are successfully completed in packet installation；
The behavioral data obtained in the completion data and the data storage areas is calculated, the targeted advertisements are obtained
Conversion ratio.
6. a kind of conversion ratio statistic device, which is characterized in that described device includes:
Generation unit is used in the current statistical cycle, when any client device detects user in the client device
When being clicked to targeted advertisements, according to the dispensing ID of the targeted advertisements, generate active user in the client device with
The corresponding behavior ID of the dispensing ID；
Reporting unit, for obtaining user to each behavioral data of the targeted advertisements, and each behavioral data that will acquire
It is associated with the behavior ID, and each of the behavior ID behavioral data will be associated with and be uploaded to the number pre-established
According to storage region；The behavioral data is that the data that generate during clicking the targeted advertisements of user, user are downloading
And the data that are generated during the corresponding installation kit of the targeted advertisements or user install it is corresponding with the targeted advertisements
The data generated during installation kit；
Statistic unit, for according to the dispensing ID of the targeted advertisements, being stored in the data in current statistic end cycle
Obtain behavioral data associated by all behavior ID corresponding with the dispensing ID in region, and according to from the data storage area
The behavioral data obtained in domain counts the conversion ratio of the targeted advertisements.
7. device according to claim 6, which is characterized in that the reporting unit, comprising:
Subelement is searched, for traversing the database constructed in advance, is searched in the database constructed in advance, with the behavior
ID is corresponding to report address；
Subelement is reported, for reporting address according to corresponding with the behavior ID, each behavioral data is uploaded to pre-
The data storage areas first established.
8. device according to claim 7, which is characterized in that when the behavioral data is user in downloading and the target
When the data generated during the corresponding installation kit of advertisement, the reporting unit, further includes:
Judgment sub-unit, for judging what the user generated during downloading installation kit corresponding with the targeted advertisements
In data, if the data of completion have been downloaded comprising characterizing the installation kit, if comprising parsing corresponding with the targeted advertisements
Installation kit, obtain the packet name information of the installation kit；
Association subelement closes the packet name information and the behavior ID for the packet name information according to the installation kit
Connection, and by after association the packet name information and the behavior ID store to the database constructed in advance.
9. device according to claim 8, which is characterized in that when the behavioral data is user in installation and the target
When the data generated during the corresponding installation kit of advertisement, the reporting unit, comprising:
Subelement is determined, for what is generated during installing installation kit corresponding with the targeted advertisements according to the user
Data determine the packet name information of the installation kit；
Subelement is obtained, for obtaining the behavior ID from the database constructed in advance based on the packet name information, and
The data that the user is generated during installing installation kit corresponding with the targeted advertisements and the behavior ID are carried out
Association.
10. device according to claim 6, which is characterized in that the statistic unit, comprising:
Subelement is counted, for counting in behavioral data associated by behavior ID corresponding with the dispensing ID, user is to the mesh
It marks the corresponding installation kit installation of advertisement and successfully completes data；
Computation subunit, for the behavioral data obtained in the completion data and the data storage areas to be calculated,
Obtain the conversion ratio of the targeted advertisements.
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| CN201910232849.4A CN109816460A (en) | 2019-03-26 | 2019-03-26 | Conversion ratio statistical method and device |
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| CN112232853A (en) * | 2020-09-22 | 2021-01-15 | 北京明略昭辉科技有限公司 | Conversion rate calculation method and device, storage medium and electronic equipment |
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Application publication date: 20190528 |