CN109815408A - Method and apparatus for pushed information - Google Patents
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- CN109815408A CN109815408A CN201910105610.0A CN201910105610A CN109815408A CN 109815408 A CN109815408 A CN 109815408A CN 201910105610 A CN201910105610 A CN 201910105610A CN 109815408 A CN109815408 A CN 109815408A
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- appearance form
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Abstract
The embodiment of the present application discloses the method and apparatus for pushed information.One specific embodiment of this method includes: to execute predetermined registration operation in response to determining that terminal device is based on file, determines target appearance form；Appearance form recommended information identical with target appearance form is selected from the recommended information set of pre-generated file, as target recommended information, wherein a recommended information in recommended information set corresponds to one of appearance form set appearance form；Target recommended information is pushed to terminal device.The embodiment enriches the appearance form of recommended information, and for different terminal devices, can push the recommended information of different appearance forms, realizes and is imbued with pointedly information push.
Description
Technical field
The invention relates to field of computer technology, and in particular to the method and apparatus for pushed information.
Background technique
With the rapid development of Internet technology, file is presented by internet in more and more users, to obtain file
Content.For example, user, which can use terminal device, plays film, for user's viewing.However, watching a new film
Before, user has little understanding to its plot, cannot determine whether interested in this film.In this case, user is special
The main contents of fast browsing film are wanted to, to determine whether to watch this film.
Currently, when user searches for film on video resource website the synopsis of film can be provided simultaneously for user
Text information, user can read the text information of synopsis, to obtain the main contents of the film.
Summary of the invention
The embodiment of the present application proposes the method and apparatus for pushed information.
In a first aspect, the embodiment of the present application provides a kind of method for pushed information, comprising: in response to determining terminal
Equipment is based on file and executes predetermined registration operation, determines target appearance form；It is selected from the recommended information set of pre-generated file
Appearance form recommended information identical with target appearance form is taken out, as target recommended information, wherein in recommended information set
A recommended information correspond to one of appearance form set appearance form；Target recommended information is pushed to terminal device.
In some embodiments, target appearance form is determined, comprising: determine the type of terminal device；Based on terminal device
Type determine the appearance form that terminal device is supported；Target appearance form is determined based on the appearance form supported.
In some embodiments, target appearance form is determined based on the appearance form supported, comprising: obtain terminal device
To the clicking rate of the information of every kind of appearance form in the appearance form supported；Based on acquired clicking rate, from being supported
Appearance form in determine target appearance form.
In some embodiments, recommended information set generates as follows: obtaining the relevant information of file；Based on phase
The recommended information that information generates file corresponding with every kind of appearance form in appearance form set is closed, recommended information collection is obtained
It closes.
In some embodiments, relevant information includes at least one of the following: the compilation film of the advance notice segment of file, file
Section, the comment information of file, the presentation frequency of file, file search key.
In some embodiments, predetermined registration operation includes at least one of the following: that terminal device is based on file and sends to server
Recommended information acquisition request；Terminal device is based on file and sends file acquisition request to server；File is presented in terminal device
Number is more than preset times threshold value.
In some embodiments, appearance form set comprises at least one of the following appearance form: text appearance form, image
Appearance form, audio appearance form, video appearance form.
Second aspect, the embodiment of the present application provide a kind of device for pushed information, are set to server, comprising:
Determination unit is configured in response to determine that terminal device is based on file and executes predetermined registration operation, determines target appearance form；It chooses
Unit is configured to select appearance form from the recommended information set of pre-generated file identical as target appearance form
Recommended information, as target recommended information, wherein a recommended information in recommended information set corresponds to appearance form set
One of appearance form；Push unit is configured to target recommended information being pushed to terminal device.
In some embodiments, determination unit includes: the first determining subelement, is configured to determine the class of terminal device
Type；Second determines subelement, is configured to determine the appearance form that terminal device is supported based on the type of terminal device；Third
It determines subelement, is configured to determine target appearance form based on the appearance form supported.
In some embodiments, third determines that subelement includes: acquisition module, is configured to obtain terminal device to being propped up
The clicking rate of the information of every kind of appearance form in the appearance form held；Determining module is configured to based on acquired click
Rate determines target appearance form from the appearance form supported.
In some embodiments, recommended information set generates as follows: obtaining the relevant information of file；Based on phase
The recommended information that information generates file corresponding with every kind of appearance form in appearance form set is closed, recommended information collection is obtained
It closes.
In some embodiments, relevant information includes at least one of the following: the compilation film of the advance notice segment of file, file
Section, the comment information of file, the presentation frequency of file, file search key.
In some embodiments, predetermined registration operation includes at least one of the following: that terminal device is based on file and sends to server
Recommended information acquisition request；Terminal device is based on file and sends file acquisition request to server；File is presented in terminal device
Number is more than preset times threshold value.
In some embodiments, appearance form set comprises at least one of the following appearance form: text appearance form, image
Appearance form, audio appearance form, video appearance form.
The third aspect, the embodiment of the present application provide a kind of server, which includes: one or more processors；
Storage device is stored thereon with one or more programs；When one or more programs are executed by one or more processors, so that
One or more processors realize the method as described in implementation any in first aspect.
Fourth aspect, the embodiment of the present application provide a kind of computer-readable medium, are stored thereon with computer program, should
The method as described in implementation any in first aspect is realized when computer program is executed by processor.
Method and apparatus provided by the embodiments of the present application for pushed information are determining terminal device based on file execution
After predetermined registration operation, target appearance form is determined；Then presentation is selected from the recommended information set of pre-generated file
Form recommended information identical with target appearance form, as target recommended information；Target recommended information is finally pushed to end
End equipment.A recommended information in recommended information set corresponds to one of appearance form set appearance form, thus abundant
The appearance form of recommended information.Also, for different terminal devices, the recommended information of different appearance forms can be pushed,
It realizes and is imbued with pointedly information push.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is that this application can be applied to exemplary system architectures therein；
Fig. 2 is the flow chart according to one embodiment of the method for pushed information of the application；
Fig. 3 is the flow chart according to another embodiment of the method for pushed information of the application；
Fig. 4 is the schematic diagram of an application scenarios of the method shown in Fig. 3 for pushed information；
Fig. 5 is the structural schematic diagram according to one embodiment of the device for pushed information of the application；
Fig. 6 is adapted for the structural schematic diagram for the computer system for realizing the server of the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the method for pushed information of the application or the implementation of the device for pushed information
The exemplary system architecture 100 of example.
As shown in Figure 1, may include terminal device 101, network 102 and server 103 in system architecture 100.Network 102
To provide the medium of communication link between terminal device 101 and server 103.Network 102 may include various connection classes
Type, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101 and be interacted by network 102 with server 103, to receive or send message etc..
Various client softwares, such as document browsing class software, picture browsing class software, music can be installed on terminal device 101
Broadcast message class software, video playback class software etc..
Terminal device 101 can be hardware, be also possible to software.When terminal device 101 is hardware, support text can be
The various electronic equipments that part is presented.Including but not limited to smart phone, tablet computer, E-book reader, MP3 player
(Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3),
MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio level
4) player, intelligent sound box, pocket computer on knee and desktop computer etc..It, can be with when terminal device 101 is software
It is mounted in above-mentioned electronic equipment.Multiple softwares or software module may be implemented into it, and single software or soft also may be implemented into
Part module.It is not specifically limited herein.
Server 103 can provide various services.For example, server 103 can be based on file determining terminal device 101
After executing predetermined registration operation, target appearance form is determined, and analyze etc. processing to data such as target appearance forms, at generation
It manages result (such as target recommended information), and processing result is pushed to terminal device 101.
It should be noted that server 103 can be hardware, it is also possible to software.It, can when server 103 is hardware
To be implemented as the distributed server cluster that multiple servers form, individual server also may be implemented into.When server 103 is
When software, multiple softwares or software module (such as providing Distributed Services) may be implemented into, also may be implemented into single
Software or software module.It is not specifically limited herein.
It should be noted that the method provided by the embodiment of the present application for pushed information is generally held by server 103
Row, correspondingly, the device for pushed information is generally positioned in server 103.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, it illustrates the processes according to one embodiment of the method for pushed information of the application
200.This is used for the method for pushed information, is applied to server, comprising the following steps:
Step 201, predetermined registration operation is executed in response to determining that terminal device is based on file, determines target appearance form.
In the present embodiment, server (such as the server shown in FIG. 1 for the method operation of pushed information thereon
103) it can determine whether the terminal device (such as terminal device 101 shown in FIG. 1) for communicating with connection is executed based on file
Predetermined registration operation, however, it is determined that terminal device is based on file and performs predetermined registration operation, then server can determine target appearance form.
In general, when terminal device is based on file execution predetermined registration operation prompt information can be sent to server.It is set when receiving terminal
When the prompt information that preparation is sent, server can determine that terminal device is based on file and performs predetermined registration operation.Wherein, file can be with
Including but not limited to document, image, audio, video etc..Predetermined registration operation can be preset various operations.Appearance form
It can include but is not limited to text appearance form, image appearance form, audio appearance form, video appearance form etc..Target
Appearance form can be any one in above-mentioned cited a variety of appearance forms.
In some optional implementations of the present embodiment, predetermined registration operation can include but is not limited to following at least one
:
1, terminal device is based on file and sends recommended information acquisition request to server.
In some embodiments, terminal device can support interactive voice.When user says reference against terminal device
When ceasing acquisition instruction, recommended information acquisition request can be sent to server.When receiving recommended information acquisition request, service
Device can determine that terminal device performs predetermined registration operation.For example, when user says the reference of a novel against intelligent sound box
When ceasing acquisition instruction, the recommended information acquisition request of the novel can be sent to server.
In some embodiments, recommended information can be set on the terminal device and obtain button.Reference when the user clicks
When breath obtains button, recommended information acquisition request can be sent to server.When receiving recommended information acquisition request, service
Device can determine that terminal device performs predetermined registration operation.Wherein, recommended information, which obtains button, can be entity button, be also possible to
Virtual push button.
In the case where terminal device is the terminal device of no screen, recommended information obtains button and can be on terminal device
Entity button.When user wants to present on the terminal device that some file is being presented on some file or terminal device
When, if user clicks recommended information and obtains button, terminal device can send recommended information to server based on this document and obtain
Take request.It wherein, may include the mark of this document in recommended information acquisition request.For example, when MP3 is playing a song
When, user clicks the recommended information on MP3 and obtains button, then MP3 can send recommended information to server based on the song and obtain
Take request.
In the case where terminal device is the terminal device for having screen, recommended information obtains button and can be on terminal device
Virtual push button.When user wants to present on the terminal device that some file is being presented on some file or terminal device
When, if user clicks recommended information and obtains button, terminal device can send recommended information to server based on this document and obtain
Take request.It wherein, may include the mark of this document in recommended information acquisition request.For example, when user searches on smart phone
When rope is to a film, user clicks the recommended information on the screen on smart phone and obtains button, then smart phone can be with base
Recommended information acquisition request is sent to server in the film.
2, terminal device is based on file and sends file acquisition request to server.
In some embodiments, terminal device can support interactive voice.It is obtained when user says file against terminal device
When instruction fetch, file acquisition request can be sent to server.When receiving file acquisition request, server can determine end
End equipment performs predetermined registration operation.For example, when user says the acquisition instruction of a novel against intelligent sound box, it can be to clothes
Business device sends the acquisition request of the novel.
In some embodiments, file acquisition button can be set on the terminal device.File acquisition is pressed when the user clicks
When button, file acquisition request can be sent to server.When receiving file acquisition request, server can determine that terminal is set
It is standby to perform predetermined registration operation.Wherein, file acquisition button can be entity button, be also possible to virtual push button.
In the case where terminal device is the terminal device of no screen, file acquisition button can be the reality on terminal device
Body button.When user wants that some file is presented on the terminal device, if user clicks file acquisition button, terminal device
File acquisition request can be sent to server based on this document.It wherein, may include the mark of this document in file acquisition request
Know.For example, user clicks the file acquisition button on MP3 when user wants to play a song using MP3, then MP3 can be with
File acquisition request is sent to server based on the song.
In the case where terminal device is the terminal device for having screen, file acquisition button can be the void on terminal device
Quasi- button.When user wants that some file is presented on the terminal device, if user clicks file acquisition button, terminal device
File acquisition request can be sent to server based on this document.It wherein, may include the mark of this document in file acquisition request
Know.For example, user clicks the file on the screen on smart phone when user wants to play a film using smart phone
Button is obtained, then smart phone can send file acquisition request to server based on the film.
3, it is more than preset times threshold value that the number of file, which is presented, in terminal device.
In general, user, which can use terminal device, is persistently presented some file.When the number of this document is presented in terminal device
When more than preset times threshold value (such as 5 times), information can be sent to server.It wherein, may include this document in information
Mark.Upon receipt of this information, server can determine that terminal device performs predetermined registration operation.For example, user can use
One song of terminal device loop play.When the song is by loop play 5 times, it is believed that terminal device performs default
Operation.
In some optional implementations of the present embodiment, server can determine the type of terminal device first；So
Appearance form that terminal device is supported is determined based on the type of terminal device afterwards；Finally determined based on the appearance form supported
Target appearance form.Wherein, terminal device can include but is not limited to smart phone, tablet computer, E-book reader, MP3
Player, MP4 player, intelligent sound box, pocket computer on knee and desktop computer etc..Different types of terminal device
It can support different appearance forms.For example, E-book reader supports text appearance form.Intelligent sound box without screen and
MP3 player supports audio appearance form.There are the intelligent sound box, smart phone and tablet computer of screen to support text that shape is presented
Formula, image appearance form, audio appearance form and video appearance form.Here, server can be supported based on terminal device
Appearance form determine target appearance form.In general, server can be selected from the appearance form that terminal device is supported
Target appearance form.Specifically, server can randomly select out a kind of presentation from the appearance form that terminal device is supported
Form is as target appearance form, and the appearance form that can also be supported terminal device is analyzed, and based on the analysis results
Target appearance form is selected from the appearance form supported.For example, server can be true if terminal device is smart phone
Determining the appearance form that terminal device is supported includes that text appearance form, image appearance form, audio appearance form and video are in
Existing form.At this point, server can therefrom randomly select out video appearance form as target appearance form.In another example if eventually
End equipment is smart phone, and server can determine that the appearance form that terminal device is supported includes text appearance form, image
Appearance form, audio appearance form and video appearance form.If the appearance form that terminal device executes the file of predetermined registration operation is
Video appearance form, then server can therefrom select video appearance form as target appearance form.
Step 202, appearance form and target appearance form are selected from the recommended information set of pre-generated file
Identical recommended information, as target recommended information.
In the present embodiment, server can pre-generate the recommended information set of heap file, and be stored.At end
End equipment is based on after some file execution predetermined registration operation, and server can be looked into from the recommended information set of heap file first
The recommended information set of this document is found out, appearance form is then selected from the recommended information set of this document and target is presented
Identic recommended information, the target recommended information as this document.Wherein, a recommended information in recommended information set
One of corresponding appearance form set appearance form.Recommended information, which can be, carries out summarized introduction to the main contents of file
Information.Recommended information set can be the recommended information of various appearance forms.
In some optional implementations of the present embodiment, appearance form set may include following at least one presentation
Form: text appearance form, image appearance form, audio appearance form, video appearance form.For example, appearance form set can
To include text appearance form, image appearance form, audio appearance form and video appearance form.At this point, recommended information set
It may include the recommended information of the recommended information of text appearance form, the recommended information of image appearance form, audio appearance form
With the recommended information of video appearance form.
In some optional implementations of the present embodiment, the recommended information set of file can give birth to as follows
At:
Firstly, obtaining the relevant information of file.
Wherein, the recommended information of file can include but is not limited at least one of following: the advance notice segment of file, file
Editing segment, the comment information of file, the presentation frequency of file, search key of file etc..For example, if file is one
Film, then the relevant information of the film can include but is not limited to the advance notice segment of film, the editing segment of film, film
Film review, the lines of film, the program request frequency of film and search key of film etc..
Secondly, generating the reference of file corresponding with every kind of appearance form in appearance form set based on relevant information
Breath, obtains recommended information set.
Specifically, server can relevant information first to file carry out semantic understanding, determine main contents therein；
It is then based on the recommended information that main contents generate file corresponding with every kind of appearance form in appearance form set, to obtain
Recommended information set.Wherein, recommended information can give expression to the main contents of file, be summarized the main contents of file
The information of introduction.
Step 203, target recommended information is pushed to terminal device.
In the present embodiment, target recommended information can be pushed to terminal device by server, for terminal device presentation
Target recommended information.
In some optional implementations of the present embodiment, after receiving target recommended information, terminal device can
Target recommended information is directly presented.For example, the target reference of this document can be presented before file presentation in terminal device
Breath.When the presentation of target recommended information finishes, this document can directly be presented.Alternatively, if detecting user to target reference
Breath performs stopping and operation (such as skip operations) is presented, and this document can also directly be presented.
In some optional implementations of the present embodiment, after receiving target recommended information, terminal device can
To show target recommended information in the form of floating window；If detecting within a preset period of time (such as in 10 seconds), user is situated between to target
The information that continues performs presentation operation (such as clicking target recommended information), directly presentation target recommended information.If in preset time
User is not detected in section, presentation operation, directly presentation file are executed to target recommended information.
In some optional implementations of the present embodiment, terminal device can be with the presentation speed of the file of presupposition multiple
Target recommended information is presented in rate.For example, if file is the file of audio appearance form or video appearance form, then server
Target recommended information can be played with the playback rate of twice of file.
In some optional implementations of the present embodiment, if target recommended information is audio appearance form or video
The recommended information of appearance form, server can play target recommended information with the special tamber for the tone color being different from file.
Method provided by the embodiments of the present application for pushed information presets behaviour determining that terminal device is executed based on file
After work, target appearance form is determined；Then selected from the recommended information set of pre-generated file appearance form with
The identical recommended information of target appearance form, as target recommended information；Target recommended information is finally pushed to terminal device.
A recommended information in recommended information set corresponds to one of appearance form set appearance form, to enrich reference
The appearance form of breath.Also, for different terminal devices, the recommended information of different appearance forms can be pushed, richness is realized
It is pushed in pointedly information.
With further reference to Fig. 3, it illustrates according to another embodiment of the method for pushed information of the application
Process 300.This is used for the method for pushed information, is applied to server, comprising the following steps:
Step 301, predetermined registration operation is executed in response to determining that terminal device is based on file, determines the type of terminal device.
In the present embodiment, server (such as the server shown in FIG. 1 for the method operation of pushed information thereon
103) it can determine whether terminal device (such as terminal device 101 shown in FIG. 1) is based on file and performs predetermined registration operation, if really
Determine terminal device and predetermined registration operation is performed based on file, then server can determine the type of terminal device.
It should be noted that the type of file, predetermined registration operation and terminal device carries out in the embodiment shown in Figure 2
Detailed elaboration, which is not described herein again.
Step 302, appearance form that terminal device is supported is determined based on the type of terminal device.
In the present embodiment, server can determine the presentation shape that terminal device is supported according to the type of terminal device
Formula.
It should be noted that appearance form has carried out detailed elaboration in the embodiment shown in Figure 2, it is no longer superfluous here
It states.
Step 303, terminal device is obtained to the clicking rate of the information of every kind of appearance form in the appearance form supported.
In the present embodiment, the available terminal device of server is to every kind of appearance form in the appearance form supported
Information clicking rate.Specifically, the available terminal device of server is within a preset period of time (such as in the first two months) right
The click volume of the information of every kind of appearance form in the appearance form supported, then based on every in the appearance form supported
The click volume of the information of kind appearance form, calculates the clicking rate of the information of every kind of appearance form in supported appearance form.
Step 304, based on acquired clicking rate, target appearance form is determined from the appearance form supported.
In the present embodiment, server can determine mesh based on acquired clicking rate from the appearance form supported
Mark appearance form.Make for example, terminal device can select the highest appearance form of clicking rate from the appearance form supported
For target appearance form.
Step 305, appearance form and target appearance form are selected from the recommended information set of pre-generated file
Identical recommended information, as target recommended information.
Step 306, target recommended information is pushed to terminal device.
In the present embodiment, the concrete operations of step 305-306 are in the embodiment shown in Figure 2 in step 202-203
It is described in detail, details are not described herein.
It is the schematic diagram of an application scenarios of the method shown in Fig. 3 for pushed information with continued reference to Fig. 4, Fig. 4.?
In application scenarios shown in Fig. 4, video playback class software is installed on the terminal device of user.It is soft that user opens video playing
Part inputs the title of film " XX " in search box, clicks search button, and the acquisition request of film " XX " is sent to server.
Wherein, may include in acquisition request film " XX " Movie Identity and user terminal device type.Server is receiving
To after acquisition request, the presentation that terminal device is supported can be determined according to the type of the terminal device in acquisition request
Form includes: text appearance form, image appearance form, audio appearance form and video appearance form.Server obtains terminal
Equipment determines that video is presented in terminal device to the clicking rate of the information of every kind of appearance form in the appearance form supported
The clicking rate highest of the information of form.At this point, server can obtain film " XX " according to the Movie Identity in acquisition request
Recommended information set, and recommended information video is therefrom selected, while the film video of film " XX " is obtained according to Movie Identity,
And recommended information video and film video are pushed to terminal device.At this point, the terminal device of user can directly play introduction
Informational video.When recommended information video playing finishes, film video is and then played.
From figure 3, it can be seen that the method for pushed information compared with the corresponding embodiment of Fig. 2, in the present embodiment
Process 300 the step of highlighting determining target appearance form.Class of the scheme based on terminal device of the present embodiment description as a result,
Type determines supported appearance form, in conjunction with terminal device to the information of every kind of appearance form in the appearance form supported
Clicking rate determines target appearance form, to improve determined target appearance form from the appearance form supported
Accuracy, help to improve user to the click probability of the recommended information of the target appearance form pushed.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides one kind for pushing letter
One embodiment of the device of breath, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, which can specifically answer
For in various electronic equipments.
As shown in figure 5, the device 500 for pushed information of the present embodiment may include: determination unit 501, choose list
Member 502 and push unit 503.Wherein it is determined that unit 501, is configured in response to determine that terminal device is based on file and executes in advance
If operation, determines target appearance form；Selection unit 502 is configured to from the recommended information set of pre-generated file
Appearance form recommended information identical with target appearance form is selected, as target recommended information, wherein recommended information set
In a recommended information correspond to one of appearance form set appearance form；Push unit 503 is configured to for target being situated between
The information that continues is pushed to terminal device.
In the present embodiment, in the device of pushed information 500: determination unit 501, selection unit 502 and push are single
The specific processing of member 503 and its brought technical effect can be respectively with reference to step 201, the steps 202 in Fig. 2 corresponding embodiment
With the related description of step 203, details are not described herein.
In some optional implementations of the present embodiment, determination unit 502 includes: the first determining subelement (in figure
It is not shown), it is configured to determine the type of terminal device；Second determines subelement (not shown), is configured to based on eventually
The type of end equipment determines the appearance form that terminal device is supported；Third determines subelement (not shown), is configured to
Target appearance form is determined based on the appearance form supported.
In some optional implementations of the present embodiment, third determines that subelement includes: to obtain module (not show in figure
Out), it is configured to obtain terminal device to the clicking rate of the information of every kind of appearance form in the appearance form supported；It determines
Module (not shown) is configured to based on acquired clicking rate, determines that target is presented from the appearance form supported
Form.
In some optional implementations of the present embodiment, recommended information set generates as follows: obtaining text
The relevant information of part；The reference of file corresponding with every kind of appearance form in appearance form set is generated based on relevant information
Breath, obtains recommended information set.
In some optional implementations of the present embodiment, relevant information includes at least one of the following: the advance notice of file
Segment, the editing segment of file, the comment information of file, the presentation frequency of file, file search key.
In some optional implementations of the present embodiment, wherein predetermined registration operation includes at least one of the following: that terminal is set
It is standby that recommended information acquisition request is sent to server based on file；Terminal device is based on file asks to server transmission file acquisition
It asks；The number that file is presented in terminal device is more than preset times threshold value.
In some optional implementations of the present embodiment, appearance form set comprises at least one of the following presentation shape
Formula: text appearance form, image appearance form, audio appearance form, video appearance form.
Below with reference to Fig. 6, it illustrates the server for being suitable for being used to realize the embodiment of the present application (such as clothes shown in FIG. 1
Be engaged in device 103) computer system 600 structural schematic diagram.Server shown in Fig. 6 is only an example, should not be to this Shen
Please embodiment function and use scope bring any restrictions.
As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in
Program in memory (ROM) 602 or be loaded into the program in random access storage device (RAM) 603 from storage section 608 and
Execute various movements appropriate and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data.
CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always
Line 604.
I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 608 including hard disk etc.；
And the communications portion 609 of the network interface card including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net executes communication process.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 610, in order to read from thereon
Computer program be mounted into storage section 608 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communications portion 609, and/or from detachable media
611 are mounted.When the computer program is executed by central processing unit (CPU) 601, limited in execution the present processes
Above-mentioned function.It should be noted that computer-readable medium described herein can be computer-readable signal media or
Computer-readable medium either the two any combination.Computer-readable medium for example can be --- but it is unlimited
In system, device or the device of --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or any above combination.It calculates
The more specific example of machine readable medium can include but is not limited to: electrical connection, portable meter with one or more conducting wires
Calculation machine disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable programmable read only memory
(EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.In this application, computer-readable medium, which can be, any includes or storage program has
Shape medium, the program can be commanded execution system, device or device use or in connection.And in the application
In, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal, wherein
Carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to electric
Magnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable Jie
Any computer-readable medium other than matter, the computer-readable medium can be sent, propagated or transmitted for being held by instruction
Row system, device or device use or program in connection.The program code for including on computer-readable medium
It can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. or above-mentioned any conjunction
Suitable combination.
The calculating of the operation for executing the application can be write with one or more programming languages or combinations thereof
Machine program code, described program design language include object-oriented programming language-such as Java, Smalltalk, C+
+, further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet
Include determination unit, selection unit and push unit.Wherein, the title of these units is not constituted under certain conditions to the unit
The restriction of itself, for example, determination unit is also described as " executing default behaviour in response to determining that terminal device is based on file
Make, determine the unit of target appearance form ".
As on the other hand, present invention also provides a kind of computer-readable medium, which be can be
Included in server described in above-described embodiment；It is also possible to individualism, and without in the supplying server.It is above-mentioned
Computer-readable medium carries one or more program, when said one or multiple programs are executed by the server,
So that the server: executing predetermined registration operation in response to determining that terminal device is based on file, determine target appearance form；From pre- Mr.
At file recommended information set in select appearance form recommended information identical with target appearance form, as target be situated between
Continue information, wherein a recommended information in recommended information set corresponds to one of appearance form set appearance form；By mesh
Mark recommended information is pushed to terminal device.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (16)
1. a kind of method for pushed information is applied to server, comprising:
Predetermined registration operation is executed in response to determining that terminal device is based on file, determines target appearance form；
It is identical as the target appearance form that appearance form is selected from the recommended information set of the pre-generated file
Recommended information, as target recommended information, wherein a recommended information in the recommended information set corresponds to appearance form
One of set appearance form；
The target recommended information is pushed to the terminal device.
2. according to the method described in claim 1, wherein, the determining target appearance form, comprising:
Determine the type of the terminal device；
Appearance form that the terminal device supported is determined based on the type of the terminal device；
Target appearance form is determined based on the appearance form supported.
3. it is described that target appearance form is determined based on the appearance form supported according to the method described in claim 2, wherein,
Include:
The terminal device is obtained to the clicking rate of the information of every kind of appearance form in the appearance form supported；
Based on acquired clicking rate, target appearance form is determined from the appearance form supported.
4. according to the method described in claim 1, wherein, the recommended information set generates as follows:
Obtain the relevant information of the file；
Jie of the file corresponding with every kind of appearance form in the appearance form set is generated based on the relevant information
Continue information, obtains the recommended information set.
5. according to the method described in claim 4, wherein, the relevant information includes at least one of the following: the pre- of the file
Segment, the editing segment of the file, the comment information of the file, the presentation frequency of the file, the file is accused to search
Rope keyword.
6. method described in one of -5 according to claim 1, wherein the predetermined registration operation includes at least one of the following:
The terminal device is based on the file and sends recommended information acquisition request to the server；
The terminal device is based on the file and sends file acquisition request to the server；
The number that the file is presented in the terminal device is more than preset times threshold value.
7. method described in one of -5 according to claim 1, wherein the appearance form set comprises at least one of the following presentation
Form: text appearance form, image appearance form, audio appearance form, video appearance form.
8. a kind of device for pushed information, is set to server, comprising:
Determination unit is configured in response to determine that terminal device is based on file and executes predetermined registration operation, determines target appearance form；
Selection unit, be configured to select from the recommended information set of the pre-generated file appearance form with it is described
The identical recommended information of target appearance form, as target recommended information a, wherein introduction in the recommended information set
Information corresponds to one of appearance form set appearance form；
Push unit is configured to the target recommended information being pushed to the terminal device.
9. device according to claim 8, wherein the determination unit includes:
First determines subelement, is configured to determine the type of the terminal device；
Second determines subelement, is configured to determine the presentation that the terminal device is supported based on the type of the terminal device
Form；
Third determines subelement, is configured to determine target appearance form based on the appearance form supported.
10. device according to claim 9, wherein the third determines that subelement includes:
Module is obtained, is configured to obtain the terminal device to the information of every kind of appearance form in the appearance form supported
Clicking rate；
Determining module is configured to based on acquired clicking rate, and target appearance form is determined from the appearance form supported.
11. device according to claim 8, wherein the recommended information set generates as follows:
Obtain the relevant information of the file；
Jie of the file corresponding with every kind of appearance form in the appearance form set is generated based on the relevant information
Continue information, obtains the recommended information set.
12. device according to claim 11, wherein the relevant information includes at least one of the following: the file
Predict segment, the editing segment of the file, the comment information of the file, the presentation frequency of the file, the file
Search key.
13. the device according to one of claim 8-12, wherein the predetermined registration operation includes at least one of the following:
The terminal device is based on the file and sends recommended information acquisition request to the server；
The terminal device is based on the file and sends file acquisition request to the server；
The number that the file is presented in the terminal device is more than preset times threshold value.
14. the device according to one of claim 8-12, wherein the appearance form set, which comprises at least one of the following, is in
Existing form: text appearance form, image appearance form, audio appearance form, video appearance form.
15. a kind of server, comprising:
One or more processors；
Storage device is stored thereon with one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now method as described in any in claim 1-7.
16. a kind of computer-readable medium, is stored thereon with computer program, wherein the computer program is held by processor
The method as described in any in claim 1-7 is realized when row.
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| CN201910105610.0A CN109815408B (en) | 2019-02-01 | 2019-02-01 | Method and device for pushing information |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910105610.0A CN109815408B (en) | 2019-02-01 | 2019-02-01 | Method and device for pushing information |
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| CN109815408A true CN109815408A (en) | 2019-05-28 |
| CN109815408B CN109815408B (en) | 2021-03-16 |
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| CN109815408B (en) | 2021-03-16 |
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Effective date of registration: 20210507 Address after: 100085 Baidu Building, 10 Shangdi Tenth Street, Haidian District, Beijing Patentee after: BEIJING BAIDU NETCOM SCIENCE AND TECHNOLOGY Co.,Ltd. Patentee after: Shanghai Xiaodu Technology Co.,Ltd. Address before: 100085 Baidu Building, 10 Shangdi Tenth Street, Haidian District, Beijing Patentee before: BEIJING BAIDU NETCOM SCIENCE AND TECHNOLOGY Co.,Ltd. |