CN109784987A - A kind of picture copyright revenue method and device - Google Patents
A kind of picture copyright revenue method and device Download PDFInfo
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- CN109784987A CN109784987A CN201811642979.7A CN201811642979A CN109784987A CN 109784987 A CN109784987 A CN 109784987A CN 201811642979 A CN201811642979 A CN 201811642979A CN 109784987 A CN109784987 A CN 109784987A
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- 238000000034 method Methods 0.000 title claims abstract description 46
- 238000013475 authorization Methods 0.000 claims abstract description 14
- 238000003860 storage Methods 0.000 claims description 35
- 238000004590 computer program Methods 0.000 claims description 11
- 238000009826 distribution Methods 0.000 claims description 5
- 230000009286 beneficial effect Effects 0.000 claims 1
- 238000010586 diagram Methods 0.000 description 10
- 230000008901 benefit Effects 0.000 description 6
- 230000010354 integration Effects 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 2
- 241000208340 Araliaceae Species 0.000 description 1
- 235000005035 Panax pseudoginseng ssp. pseudoginseng Nutrition 0.000 description 1
- 235000003140 Panax quinquefolius Nutrition 0.000 description 1
- 230000031016 anaphase Effects 0.000 description 1
- 238000009412 basement excavation Methods 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000004883 computer application Methods 0.000 description 1
- 238000000151 deposition Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 235000008434 ginseng Nutrition 0.000 description 1
- 230000002427 irreversible effect Effects 0.000 description 1
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Abstract
The present invention provides a kind of picture copyright revenue method and devices, this method comprises: first, receive the original picture and indicate the authorization of original picture right to use in the given ad scope of business that user uploads, then, from the advertisement figure demand obtained in the advertisement figure demand excavated in advance in the given ad scope of business, original picture is matched with the advertisement figure demand got.If original picture is applied in the corresponding advertising business of matched advertisement figure demand by the advertisement figure demand that original picture match meets to it.Finally, the application based on original picture in advertising business, integrates according to the copyright revenue that preset rules are the user's granting respective value for uploading original picture.The present invention program, which can effectively guide user to upload, as a result, the copyright picture with commercialization value, and the original picture uploaded for user creates income.
Description
Technical field
The present invention relates to computer application technologies, more particularly to a kind of picture copyright revenue method and device.
Background technique
With the rise that UGC (User Generated Content, user's original content) and content are cashed, text and
Short-sighted frequency has gradually formed relatively stable ecology, and there are also to be excavated for the value that image content is contained.Wherein, in picture
A problem encountered in commercialization process is exactly the missing of picture copyright data.With the increasing of domestic user's Copyright Awareness
By force, potential risk brought by this problem also increasingly increases.
Picture copyright platform is built, attracts premium content in a manner of shared income, can not only reduce current commercialization
Bring potential risk can also accumulate copyright picture resource abundant, and resource can further be output to figure and search, information flow, from
The scenes such as media generate bigger value and feed back to user, form abundant and balance a copyright picture ecology closed loop.But
It is copyright picture platform traditional at present, such as vision China, panorama net, the threshold of copyright authentication is higher, and common user is very
Hardly possible is protected and is obtained income to original picture using these platforms.Therefore, how effectively to guide user to upload has tool
Being commercialized the copyright picture of value and effectively creating income for the original picture that user uploads is current problems faced.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
State the picture copyright revenue method and device of problem.
According to the present invention on the one hand, a kind of picture copyright revenue method is provided, is applied to original picture and is based on advertising
Business obtains the scene of income, comprising:
Receive the original picture and the right to use is awarded in the given ad scope of business to the original picture that user uploads
Power instruction；
It, will be described from the advertisement figure demand obtained in the advertisement figure demand excavated in advance in the given ad scope of business
Original picture is matched with the advertisement figure demand got；
If the advertisement figure demand that the original picture match meets to it, the original picture is applied to matched wide
It accuses in the corresponding advertising business of figure demand；
Application based on the original picture in advertising business is to upload the use of the original picture according to preset rules
Provide the copyright revenue integral of respective value in family.
Optionally, the method also includes:
If the original picture is not matched to the advertisement figure demand of its satisfaction, the given ad scope of business that will acquire
Interior advertisement figure demand is shown；
Receive the advertisement figure demand that user chooses in the advertisement figure demand shown；
Analyze the advertisement figure the demand whether original picture meets selection；
If so, the original picture is applied in the corresponding advertising business of advertisement figure demand chosen.
Optionally, it is needed from the advertisement figure obtained in the advertisement figure demand excavated in advance in the given ad scope of business
It asks, the original picture is matched with the advertisement figure demand got, comprising:
Call preset figure interface；
The advertisement figure demand excavated in advance is transferred using the figure interface, is obtained from the advertisement figure demand transferred
Advertisement figure demand in the given ad scope of business；
The content information for analyzing the original picture matches analysis result with the advertisement figure demand got.
Optionally, it is needed from the advertisement figure obtained in the advertisement figure demand excavated in advance in the given ad scope of business
It asks, comprising:
From the advertisement figure demand obtained in the advertisement figure demand excavated in advance in the given ad scope of business；
The advertisement figure demand that click-through-rate CTR is lower than preset threshold is extracted from the advertisement figure demand got；
Preferentially the original picture is matched with click-through-rate CTR lower than the advertisement figure demand of preset threshold；
If the original picture is not matched to the advertisement figure demand of its satisfaction, continues the original picture and specify
Others click-through-rate CTR is matched not less than the advertisement figure demand of preset threshold within the scope of advertising business.
Optionally, the method also includes:
The user for receiving the upload original picture carries the registration request of user information；
The user information is parsed from the registration request received, it is corresponding for the user's registration based on user information
Account；
Account distribution to succeed in registration uniquely integrates storage address, and the account and corresponding integral are deposited
It is bound storage address.
Optionally, the application based on the original picture in advertising business is that upload is described original according to preset rules
The user of picture provides the copyright revenue integral of respective value, comprising:
Application based on the original picture in advertising business is where uploading original picture user according to preset rules
The copyright revenue integral of respective value is provided in the corresponding integral storage address of account.
Optionally, the application based on the original picture in advertising business is that upload is described original according to preset rules
The user of picture provides the copyright revenue integral of respective value, comprising:
Count the click volume of the advertising business of the application original picture and/or browsing duration in preset time period；
The click volume and/or browsing duration of advertising business according to statistics, are provided to upload the user of the original picture
The copyright revenue of respective value integrates.
Optionally, the application based on the original picture in advertising business is that upload is described original according to preset rules
The user of picture provides the copyright revenue integral of respective value, comprising:
Determine the type of service of the advertising business of the application original picture；
According to being in advance the numerical value of the copyright revenue integral of type of service setting, for the user for uploading the original picture
The disposable copyright revenue integral for providing respective value.
Optionally, the method also includes:
It receives user and checks request to what the copyright revenue of itself account integrated；
Count the copyright revenue integrated value in the corresponding integral storage address of the user account, the version that statistics is obtained
Power income integrated value is shown；
The corresponding redeemable article of preset specified numerical integration is obtained, determines that statistics obtains copyright revenue integrated value
The article that can be exchanged, and recommend the user.
Optionally, the original picture and make in the given ad scope of business to the original picture that user uploads are received
After the authorization instruction of power, further includes:
Receive other attribute informations for the original picture that the user uploads, wherein other described attribute informations include original
Create at least one of the author information of picture, type, title, works brief introduction；
The cryptographic Hash of original picture is calculated using default hash algorithm based on the original picture and its author information, and is
Original picture addition uplink time stamp；
Private key and public key pair are generated for the original picture, is encrypted using cryptographic Hash of the private key to original picture with life
At user's signature, by the user's signature of generation and the public key combination producing digital finger-print；
The original picture is corresponding including the digital finger-print, cryptographic Hash, author information, uplink time stamp and use
Family signature deposit card data item and the original picture itself and other described attribute informations are sent to server and save；
Block chain is written into corresponding card data item and other attribute informations deposited of the original picture by the server, is realized to described
The copyright registration of original picture.
Another aspect according to the present invention additionally provides a kind of picture copyright revenue device, comprising:
First receiving module, suitable for receiving the original picture of user's upload and to the original picture in given ad industry
The authorization instruction of the right to use in range of being engaged in；
Matching module, suitable for matching from the advertisement in the advertisement figure demand excavated in advance in the acquisition given ad scope of business
Figure demand matches the original picture with the advertisement figure demand got；
Application module, if suitable for the advertisement figure demand that the original picture match meets to it, by the original picture
Applied in the corresponding advertising business of matched advertisement figure demand；
Integral provides module, is upper according to preset rules suitable for the application based on the original picture in advertising business
The user for passing the original picture provides the copyright revenue integral of respective value.
Optionally, described device further include:
Display module, if not being matched to the advertisement figure demand of its satisfaction, the finger that will acquire suitable for the original picture
The advertisement figure demand determined within the scope of advertising business is shown；
Module is chosen, the advertisement figure demand chosen in the advertisement figure demand shown suitable for receiving user；
Whether analysis module meets the advertisement figure demand of selection suitable for analyzing the original picture；
The application module meets the advertisement figure need chosen if being further adapted for the analysis module and analyzing the original picture
It asks, the original picture is applied in the corresponding advertising business of advertisement figure demand chosen.
Optionally, the matching module, is further adapted for:
Call preset figure interface；
The advertisement figure demand excavated in advance is transferred using the figure interface, is obtained from the advertisement figure demand transferred
Advertisement figure demand in the given ad scope of business；
The content information for analyzing the original picture matches analysis result with the advertisement figure demand got.
Optionally, the matching module, is further adapted for:
From the advertisement figure demand obtained in the advertisement figure demand excavated in advance in the given ad scope of business；
The advertisement figure demand that click-through-rate CTR is lower than preset threshold is extracted from the advertisement figure demand got；
Preferentially the original picture is matched with click-through-rate CTR lower than the advertisement figure demand of preset threshold；
If the original picture is not matched to the advertisement figure demand of its satisfaction, continues the original picture and specify
Others click-through-rate CTR is matched not less than the advertisement figure demand of preset threshold within the scope of advertising business.
Optionally, described device further include:
Second receiving module, the user suitable for receiving the upload original picture carry the registration request of user information；
Registration module is institute based on user information suitable for parsing the user information from the registration request received
State the corresponding account of user's registration；
Binding module, is suitable for the unique integral storage address of the account to succeed in registration distribution, and by the account and with
Its corresponding integral storage address is bound.
Optionally, the integral provides module, is further adapted for:
Application based on the original picture in advertising business is where uploading original picture user according to preset rules
The copyright revenue integral of respective value is provided in the corresponding integral storage address of account.
Optionally, the integral provides module, is further adapted for:
Count the click volume of the advertising business of the application original picture and/or browsing duration in preset time period；
The click volume and/or browsing duration of advertising business according to statistics, are provided to upload the user of the original picture
The copyright revenue of respective value integrates.
Optionally, the integral provides module, is further adapted for:
Determine the type of service of the advertising business of the application original picture；
According to being in advance the numerical value of the copyright revenue integral of type of service setting, for the user for uploading the original picture
The disposable copyright revenue integral for providing respective value.
Optionally, described device further include:
It checks module, checks request to what the copyright revenue of itself account integrated suitable for receiving user；
Statistical module, suitable for counting the copyright revenue integrated value in the corresponding integral storage address of the user account,
The copyright revenue integrated value that statistics obtains is shown；
Recommending module is suitable for obtaining the corresponding redeemable article of preset specified numerical integration, determines that statistics obtains version
The article that power income integrated value can be exchanged, and recommend the user.
Optionally, described device further includes copyright registration module, is suitable for:
The original picture that user uploads is received and to the original picture in given ad industry in first receiving module
In range of being engaged in after the authorization instruction of the right to use,
Receive other attribute informations for the original picture that the user uploads, wherein other described attribute informations include original
Create at least one of the author information of picture, type, title, works brief introduction；
The cryptographic Hash of original picture is calculated using default hash algorithm based on the original picture and its author information, and is
Original picture addition uplink time stamp；
Private key and public key pair are generated for the original picture, is encrypted using cryptographic Hash of the private key to original picture with life
At user's signature, by the user's signature of generation and the public key combination producing digital finger-print；
The original picture is corresponding including the digital finger-print, cryptographic Hash, author information, uplink time stamp and use
Family signature deposit card data item and the original picture itself and other described attribute informations are sent to server and save；
Block chain is written into corresponding card data item and other attribute informations deposited of the original picture by the server, is realized to described
The copyright registration of original picture.
According to the present invention in another aspect, additionally providing a kind of computer storage medium, the computer storage medium storage
There is computer program code, when the computer program code is run on the computing device, the calculating equipment is caused to execute
Picture copyright revenue method described in any embodiment above.
Another aspect according to the present invention additionally provides a kind of calculating equipment, comprising: processor；It is stored with computer program
The memory of code；When the computer program code is run by the processor, the calculating equipment is caused to execute above
Picture copyright revenue method described in any embodiment.
In embodiments of the present invention, firstly, receiving the original picture of user's upload and to original picture in given ad industry
In range of being engaged in then the authorization instruction of the right to use obtains the given ad scope of business from the advertisement figure demand excavated in advance
Interior advertisement figure demand matches original picture with the advertisement figure demand got.If original picture match arrives it
Original picture is then applied in the corresponding advertising business of matched advertisement figure demand by the advertisement figure demand of satisfaction.Finally,
Application based on original picture in advertising business is to upload user's granting respective value of original picture according to preset rules
Copyright revenue integral.Effective protection not only can be carried out to the original picture that user uploads using the present invention program as a result, moreover it is possible to
It helps user to get etc. the income of values using its original picture uploaded, is existed in the prior art to efficiently solve
Ordinary user be difficult to be utilized its original content create income the problem of, improve the creative enthusiasm of original user.Further,
The present invention program can also effectively guide user more to upload the copyright picture with commercialization value.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
According to the following detailed description of specific embodiments of the present invention in conjunction with the accompanying drawings, those skilled in the art will be brighter
The above and other objects, advantages and features of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows the flow diagram of picture copyright revenue method according to an embodiment of the invention；
Fig. 2 a shows picture copyright revenue process schematic according to an embodiment of the invention；
Fig. 2 b shows the acquisition and using process diagram of copyright revenue integral according to an embodiment of the invention；
Fig. 3 shows the localized interface schematic diagram in picture copyright registration according to an embodiment of the invention interface；
Fig. 4 shows the structural schematic diagram of picture copyright revenue device according to an embodiment of the invention；
Fig. 5 shows the structural schematic diagram of picture copyright revenue device in accordance with another embodiment of the present invention；
Fig. 6 shows the structural schematic diagram of the picture copyright revenue device of another embodiment according to the present invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
In order to solve the above technical problems, being applied to original the embodiment of the invention provides a kind of picture copyright revenue method
Picture obtains the scene of income based on advertising business.Fig. 1 shows picture copyright revenue side according to an embodiment of the invention
The flow diagram of method.Referring to Fig. 1, this method includes at least step S102 to step S108.
Step S102 receives original picture and used in the given ad scope of business original picture that user uploads
The authorization of power indicates.
In this step, the right to use of the original picture in the given ad scope of business actually refers to that original picture exists
The right to use of the given ad scope of business to original picture copyright.After the authorization for receiving user indicates, after can executing
Continuous matches original picture with advertisement figure demand, and corresponding copyright revenue is obtained after successful match.If user
Authorization of the original picture without carrying out picture copyright is only uploaded, then cannot execute and subsequent apply original picture wide
To obtain corresponding income in announcement business.
Given ad business may include the advertising business of video class, the advertising business of article class, the advertising of picture category
The advertising business of business etc. different business range.Certainly, given ad business can also be specific to a certain gray advertising
Business, such as the advertising business of " today's tops ", the advertising business of " wechat public platform ", the advertising business of " microblogging ", the present invention are real
It applies example and specific restriction is not done to the range of advertising business.
Step S104 is needed from the advertisement figure obtained in the given ad scope of business in the advertisement figure demand excavated in advance
It asks, original picture is matched with the advertisement figure demand got.
Original picture is applied to matched by step S106 if the advertisement figure demand that original picture match meets to it
In the corresponding advertising business of advertisement figure demand.
Step S108, the application based on original picture in advertising business are to upload original picture according to preset rules
User provides the copyright revenue integral of respective value.
Effective protection not only can be carried out to the original picture that user uploads using the present invention program, moreover it is possible to help user sharp
The income that values are got etc. with its original picture uploaded, to efficiently solve ordinary user existing in the prior art
The problem of its original content creates income is difficult to be utilized, improves the creative enthusiasm of original user.Further, the present invention program
User can also be effectively guided more to upload the copyright picture with commercialization value.
Step S104 is seen above, in an embodiment of the present invention, if not to be matched to its satisfiable wide for original picture
Figure demand is accused, advertisement figure demand can also be independently selected by user.Specifically, it is possible, firstly, to what first be will acquire is specified
Advertisement figure demand within the scope of advertising business is shown to user, to receive user in the advertisement figure demand shown
The advertisement figure demand of selection.Advertisement figure demand is actually based on the advertisement figure task that different advertising businesses is issued
Demand, the demand of advertisement figure task can be excavated by special commercialization team.When arbitrary advertisement figure demand
After being chosen by user, whether the original picture for needing to analyze user's upload meets the advertisement figure demand of selection.If passing through analysis
It learns, original picture meets advertisement figure demand just, then the original picture can be applied to the advertisement figure demand chosen
In corresponding advertising business.If learning that original picture is unsatisfactory for advertisement figure demand, then user can also continue to select by analysis
Select other advertisement figure demands.
For example, with reference to Fig. 2 a, special commercialization team can excavate different figures based on different advertising businesses
Demand (i.e. excavation figure query).Then, figure intelligence contract is created using the advertisement figure demand excavated, intelligence here
Energy contract is created based on alliance's chain.The figure task publication of advertisement figure demand will be carried by having created intelligent contract later
Into copyright revenue platform.User " Alice " is after being uploaded to copyright protection platform for original picture, copyright protection platform meeting
Generate digital finger-print using as its unique identification for original picture, hereinafter can pair generating process describe in detail.When will be former
Picture is created with after advertisement figure demand is matched in the given ad scope of business, not being matched to original picture can expire if finding
The advertisement figure demand of foot.At this point, user " Alice " can get corresponding figure task from copyright revenue platform, logical
Cross analysis " Alice " upload original picture meet the advertisement figure demand for the figure task that it is got after, can will be original
The right to use of picture licenses to the corresponding advertising business of corresponding advertisement figure demand, and will based on the intelligent contract being pre-created
Original picture applies in advertising business (the i.e. original online advertising business of picture), is shown simultaneously, and then be also based on
The figure intelligence contract of creation can provide income (i.e. granting copyright revenue integral) for user " Alice ".Figure intelligence contract
In have recorded and above provide preset rules based on copyright revenue integral to the user for uploading original picture.Intelligent contract is
A kind of computer protocol being intended to propagate, verify or execute in a manner of information-based contract.Intelligent contract allows in no third party
In the case where carry out credible transaction, these transaction are traceable and irreversible.
In this embodiment, alliance's chain is the member and limited third party for some special group, internal specified
Multiple preselected nodes are book keeping operation people, and each piece of generation is codetermined by all preselected nodes, are had open, transparent and not
The characteristic that can be distorted.
With continued reference to step S104, in an embodiment of the present invention, original picture is being needed with the advertisement figure got
It asks when being matched, can first call preset figure interface, and transfer the advertisement figure excavated in advance using figure interface to need
It asks from the advertisement figure demand obtained in the advertisement figure demand transferred in the given ad scope of business.Then, original figure is analyzed
The content information of piece matches analysis result with the advertisement figure demand got.
With continued reference to step S104, in an embodiment of the present invention, obtained from the advertisement figure demand excavated in advance
During advertisement figure demand in the given ad scope of business, can first it be obtained from the advertisement figure demand excavated in advance
Advertisement figure demand in the given ad scope of business.Then, click-through-rate is extracted from the advertisement figure demand got
CTR (Click-Through-Rate) is lower than the advertisement figure demand of preset threshold.In turn, preferentially that original picture and click is logical
The advertisement figure demand that rate CTR is crossed lower than preset threshold is matched.If original picture is not matched to the advertisement figure of its satisfaction
Demand then continues others click-through-rate CTR in original picture and the given ad scope of business not less than preset threshold
Advertisement figure demand is matched.
Under normal conditions, the lower advertisement figure demand of click-through-rate also exactly corresponds to the industry for being badly in need of carrying out advertisement figure
Therefore business preferentially matches original picture and click-through-rate CTR the advertisement figure demand for being lower than preset threshold, can be with
Original picture is matched, preferably for advertising business to meet the advertisement figure demand that those are badly in need of figure in time.
In an embodiment of the present invention, it in order to guarantee the copyright trading safety of each user, may also receive from any
The registration request for carrying user information of user.Then, user information is parsed from the registration request received, and is based on
User information is the corresponding account of any user's registration.It in turn, is the unique integral storage address of account distribution to succeed in registration,
And account and corresponding integral storage address are bound.In the embodiment, integral storage address can be used for storing
User is by uploading the copyright revenue integral that original picture obtains.
In embodiments of the present invention, step S108, the application based on original picture in advertising business, according to default are executed
It, can be based on original picture in advertising when rule provides the copyright revenue integral of respective value to upload the user of original picture
Application in business is to provide accordingly in the corresponding integral storage address of account where uploading original picture user according to preset rules
The copyright revenue of numerical value integrates.
In the embodiment, the method for determination of preset rules will have a direct impact on user and integrate to the copyright revenue of original picture
Acquisition modes.It in an embodiment of the present invention, can be according to the click volume and/or browsing of the advertising business of the original picture of application
Duration come determine its copyright revenue integrate, can also according to advertising business type of service disposably to user provide respective value
Copyright revenue integral, both modes are introduced respectively below.
Mode one, due to the original picture as user be applied to advertising business after, the anaphase effect of advertising business
The original picture that quality is used with it to a certain extent has very big relationship, therefore, click volume, browsing according to advertising business
Duration is more reasonably to select to integrate for user's granting.Specifically, first using original picture in statistics preset time period
The click volume and/or browsing duration of advertising business.Then, according to the click volume of the advertising business of statistics and/or browsing duration, it is
The user for uploading original picture provides the copyright revenue integral of respective value.Wherein, the click volume of advertising business is more, is user
The copyright revenue integrated value of granting is also more, also, the total time that advertising business is browsed is longer, the copyright provided for user
Income integrated value is also more.
It is, of course, also possible to which the parameter to look exactly alike when click volume, the browsing of foundation and advertising business to upload original figure
The user of piece provides integral, and the embodiment of the present invention does not do specific restriction to this.
Mode two, for the advertising business of different service types, its ad revenue got is different, for simplification
The copyright revenue process of the original picture of user can be that user disposably provides copyright revenue based on different types of advertising business
Integral.For example, firstly, determining the type of service of the advertising business of the original picture of application.Then, foundation is the type of service in advance
The numerical value of the copyright revenue integral of setting, to upload the copyright revenue product that the user of original picture disposably provides respective value
Point.In the embodiment, corresponding copyright revenue integrated value, user can be set for the advertising business of each type of service in advance
When choosing advertisement figure demand, can also be chosen based on its corresponding copyright revenue integrated value.
In addition, in order to notify user that its copyright revenue obtained integrates in time, the account that can also be registered customers as
It is bound with the Three-Part protocol account of the user, when the version for getting any number in the integral storage address of user account
After weighing income integral, it can send a notification message to the communication account that user account is bound.
In an embodiment of the present invention, user can also at any time check the copyright revenue integral in oneself account,
And the exchange of value article is carried out etc. using the integral in account.Specifically, being received when receiving user to the copyright of itself account
When checking request of benefit integral, the corresponding copyright revenue integrated value integrated in storage address of counting user account, and will system
Obtained copyright revenue integrated value is counted to be shown.And then obtain the corresponding exchange object of preset specified numerical integration
Product determine that statistics obtains article that copyright revenue integrated value can be exchanged and recommends user, user can according to oneself
The numerical value for needing and integrating exchanges the article admired.As a result, user can by carrying out income authorization to the original picture of upload,
It, will be original to obtain corresponding copyright integral using original picture, and then using the corresponding article of accumulated point exchanging obtained
Picture is converted to corresponding value.
Below with a specific embodiment, copyright revenue integral and income product are obtained to the upload user of original picture
The flow process divided is introduced.
B referring to fig. 2, commercialization team by be commercialized platform can be excavated based on different advertising businesses it is different wide
Accuse figure demand.Then, the figure task for carrying advertisement figure demand is distributed to copyright revenue platform, income platform can be with
Figure task is shown by the form for putting task on someone's head.After user uploads original picture to copyright protection platform, copyright protection
Platform can generate digital finger-print using as its unique identification for original picture.When the original picture of utilization and the given ad scope of business
After interior advertisement figure demand is matched, if discovery is not matched to the satisfiable advertisement figure demand of original picture.At this point, with
Family can choose the task of putting on someone's head that it shows from copyright revenue platform, and then analyze user and upload whether original picture meets
That chooses puts the corresponding advertisement figure demand of task on someone's head, if satisfied, the right to use of original picture can be licensed to corresponding wide
The corresponding advertising business of figure demand is accused, and then obtains corresponding ad revenue (i.e. copyright revenue integral).What user got
Copyright revenue integral is from integral pond to user account according to above-mentioned preset rules granting, i.e. integral pond is tied up to user account
The copyright revenue integral of respective value is transferred in fixed integral storage address.
In the embodiment, the integral that user can use buys other original pictures, as user utilizes
There is the copyright of the original picture of mark to be vended, i.e. picture copyright trading process to integral purchase.In picture copyright trading
It is also possible to that some service charges (i.e. corresponding copyright revenue integral) can be generated in journey, these service charges can feed back integral pond again
In.In addition, user can also exchange corresponding article in integral store using obtained integral, the process of redeemable article is above
Introduction has been carried out in embodiment, and details are not described herein again.
In an embodiment of the present invention, in order to improve the information of original picture, preferably to realize the pipe to original picture
Reason, and advertisement operators is helped to understand original picture in depth, it can also further receive the original picture of user's upload
Other relevant informations, and other relevant informations of original picture and the corresponding relationship of original picture are established, and to the corresponding relationship
It is stored.Wherein, original picture relevant information may include type, title, the creator's information, works brief introduction of original picture
At least one of etc..The embodiment stores other relevant informations of original picture, actually and to original figure
The simple enrollment process of the copyright relevant information of piece.
For example, the present embodiment can input the copyright relevant information of original picture by corresponding copyright registration interface.Ginseng
See Fig. 3, " register information " interface, that is, corresponding copyright registration interface, Fig. 3 illustrate only in the part at " register information " interface
Hold.In Fig. 3, user can be by click " registration works " button to start works registration." upload works " when the user clicks
After button, original picture is uploaded, and then the corresponding class of picture is chosen by drop-down menu in " works type " option
Type, for example, the original picture uploaded is photo, then can directly choose works type is photo.User is by " making the name of an article
Fill message continues to register in the options such as title ", " author ", " copyright owner " with the information to original picture, " makees here
Have "+" mark after person ", " copyright owner ", mean can " author ", " copyright owner " can fill in it is multiple.Certainly, if with
Family is gone back on one's word during filling in register information, is not desired to continue to register works information, " can also cancel and issue " button by click
Cancel register information.
The simple enrollment process to original picture copyright relevant information has been described above, and in order to more improve to original figure
The copyright registration of piece, so that the copyright registration of original picture is more safe and reliable, when the embodiment of the present invention can also utilize credible
Between stamp, digital signature technology, and combine block chain provide meet international X9.95 consensus standard proof of ownership and exist prove
Service improves the copyright registration to copyright picture (such as original picture), with stronger protection original content.
To original picture carry out copyright registration before, it is also necessary to get original picture it is corresponding include digital finger-print,
Cryptographic Hash, author information, uplink time stamp and user's signature deposit card data item.Be described below digital finger-print, cryptographic Hash, on
Pass generation, the acquisition process of timestamp and user's signature.
Firstly, when receiving other attribute information (such as author informations) of original picture of user's upload, based on original
Picture and its author information calculate the cryptographic Hash of original picture using default hash algorithm, and add uplink time for original picture
Stamp.
Then, private key and public key pair are generated for original picture, is encrypted using cryptographic Hash of the private key to original picture to generate
User's signature, by the user's signature of generation and public key combination producing digital finger-print.
In turn, original picture is corresponding including digital finger-print, cryptographic Hash, author information, uplink time stamp and user
Deposit the card data item and original picture itself of signature are sent to server with other attribute informations and save, by server
Block chain is written into corresponding card data item and other attribute informations deposited of original picture, realizes the copyright registration to original picture.
In this embodiment, the uplink time stamp of original picture can be obtained using two ways, and one is reception comes from
The trusted timestamp for carrying authoritative institution's signing messages of authoritative institution, and using the trusted timestamp of authoritative institution as original
Create the uplink time stamp of picture.Another kind is to state the time as original picture uplink time user, wherein user's statement
Time is stated by the user for uploading original picture.
In this embodiment, by by other attribute information (types of such as original picture, title, works of original picture
Brief introduction etc.), deposit card data item (such as digital finger-print, cryptographic Hash, author information, uplink time stamp), the information write area such as public key
Block chain.And the data information that block chain is written also is stored into corresponding storage system, it can realize to original picture
More perfect copyright registration.
Wherein, above-mentioned register information can be stored in distributed memory system (such as redis in a manner of kv (Key-Value)
Storage system) in, wherein digital finger-print can be used as Key, and other attribute informations of original picture, public key, deposit card data item
Deng as Value value.The storage mode can be convenient it is subsequent to original picture deposit card data item or other attribute informations are looked into
It looks for, it can realize non-chain type offchain inquiry.
Based on the same inventive concept, the embodiment of the invention also provides a kind of picture copyright revenue device, Fig. 4 shows root
According to the structural schematic diagram of the picture copyright revenue device of one embodiment of the invention.Referring to fig. 4, picture copyright revenue device includes
First receiving module 410, matching module 420, application module 430 and integral provide module 440.
Now introduce each composition of the picture copyright revenue device 400 of the embodiment of the present invention or the function and each section of device
Between connection relationship:
First receiving module 410, suitable for receiving the original picture of user's upload and to original picture in given ad business
The authorization instruction of the right to use in range；
Matching module 420 is coupled with the first receiving module 410, suitable for obtaining from the advertisement figure demand excavated in advance
Advertisement figure demand in the given ad scope of business matches original picture with the advertisement figure demand got；
Application module 430 is coupled with matching module 420, if the advertisement figure need met suitable for original picture match to it
It asks, original picture is applied in the corresponding advertising business of matched advertisement figure demand；
Integral provides module 440, couples with application module 430, suitable for the application based on original picture in advertising business,
It is the copyright revenue integral for uploading user's granting respective value of original picture according to preset rules.
In a real-time example of the invention, matching module 420 is further adapted for, and calls preset figure interface, utilizes figure interface
The advertisement figure demand excavated in advance is transferred, from the advertisement obtained in the given ad scope of business in the advertisement figure demand transferred
Figure demand.The content information for analyzing original picture matches analysis result with the advertisement figure demand got.
In a real-time example of the invention, matching module 420 is further adapted for, and obtains and refers to from the advertisement figure demand excavated in advance
Determine the advertisement figure demand within the scope of advertising business.Click-through-rate CTR is extracted from the advertisement figure demand got to be lower than
The advertisement figure demand of preset threshold.Preferentially original picture and click-through-rate CTR are needed lower than the advertisement figure of preset threshold
It asks and is matched.If original picture is not matched to the advertisement figure demand of its satisfaction, continue original picture and given ad
Others click-through-rate CTR is matched not less than the advertisement figure demand of preset threshold in the scope of business.
The embodiment of the invention also provides another picture copyright revenue device, Fig. 5 show according to the present invention another
The structural schematic diagram of the picture copyright revenue device of embodiment.Referring to Fig. 5, picture copyright revenue device 400 is in addition to including first
Receiving module 410, matching module 420, application module 430, integral provide module 440, further include display module 450, choose mould
Block 460, analysis module 470, the second receiving module 480, registration module 490, binding module 500.Wherein,
Display module 450 is coupled with matching module 420, if not being matched to the advertisement figure of its satisfaction suitable for original picture
Demand, the advertisement figure demand in the given ad scope of business that will acquire are shown.
Module 460 is chosen, is coupled with display module 450, is selected in the advertisement figure demand shown suitable for receiving user
The advertisement figure demand taken.
Analysis module 470 couples with module 460 is chosen, the advertisement figure of selection whether is met suitable for analyzing original picture
Demand.
Application module 430 meets the advertisement figure demand chosen if being further adapted for analysis module 470 and analyzing original picture, will
Original picture is applied in the corresponding advertising business of advertisement figure demand chosen.
Second receiving module 480, the user suitable for receiving the original picture of upload carry the registration request of user information.
Registration module 490 is coupled with the second receiving module 480, suitable for parsing user from the registration request received
Information is the corresponding account of user's registration based on user information.
Binding module 500 is provided module 440 with registration module 490 and integral and is coupled respectively, is suitable for the account to succeed in registration
The unique integral storage address of family distribution, and account and corresponding integral storage address are bound.
The embodiment of the invention also provides another picture copyright revenue device, Fig. 6 show according to the present invention another
The structural schematic diagram of the picture copyright revenue device of embodiment.Referring to Fig. 6, picture copyright revenue device 400 is in addition to including above-mentioned
It further include checking module 510, statistical module 520, recommending module 530, copyright registration module 540 except each module.Wherein,
It checks module 510, is coupled with binding module 500, integrated suitable for copyright revenue of the reception user to itself account
Check request.
Statistical module 520 is coupled with module 510 is checked, suitable in the corresponding integral storage address of counting user account
The copyright revenue integrated value that statistics obtains is shown by copyright revenue integrated value.
Recommending module 530 is coupled with statistical module 520, and suitable for obtaining, preset specified numerical integration is corresponding to be converted
Article is changed, determines that statistics obtains the article that copyright revenue integrated value can be exchanged, and recommend user.
Copyright registration module 540 is coupled with the first receiving module 410, is suitable for receiving on user in the first receiving module 410
The original picture that passes and to the authorization of original picture right to use in given ad scope of business instruction after, receive on user
Other attribute informations of the original picture passed, wherein other attribute informations include the author information of original picture, type, title,
At least one of works brief introduction.The Hash of original picture is calculated using default hash algorithm based on original picture and its author information
Value, and uplink time stamp is added for original picture.Private key and public key pair are generated for original picture, using private key to original picture
Cryptographic Hash is encrypted to generate user's signature, by the user's signature of generation and public key combination producing digital finger-print.By original picture pair
What is answered includes that digital finger-print, cryptographic Hash, author information, uplink time stamp and user's signature depositing card data item and original
Picture itself is sent to server with other attribute informations and saves；By server by original picture it is corresponding deposit card data item and
Block chain is written in other attribute informations, realizes the copyright registration to original picture.
In a real-time example of the invention, integral is provided module 440 and is further adapted for, based on original picture answering in advertising business
With being to provide the version of respective value in the corresponding integral storage address of account where uploading original picture user according to preset rules
Weigh income integral.
In a real-time example of the invention, integral is provided module 440 and is further adapted for, and applies original picture in statistics preset time period
Advertising business click volume and/or browsing duration.The click volume and/or browsing duration of advertising business according to statistics, are upper
The user for passing original picture provides the copyright revenue integral of respective value.
In a real-time example of the invention, integral is provided module 440 and is further adapted for, and determines the advertising business of the original picture of application
Type of service.According to being in advance the numerical value of the copyright revenue integral of type of service setting, for the user one for uploading original picture
Secondary property provides the copyright revenue integral of respective value.
The present invention also provides a kind of computer storage medium, computer storage medium is stored with computer program code,
When computer program code is run on the computing device, calculating equipment is caused to execute the picture copyright in any embodiment above
Income method.
The present invention also provides a kind of calculating equipment, including processor；It is stored with the memory of computer program code；When
When computer program code is run by processor, calculating equipment is caused to execute the picture copyright revenue side in any embodiment above
Method.
According to the combination of any one above-mentioned preferred embodiment or multiple preferred embodiments, the embodiment of the present invention can reach
It is following the utility model has the advantages that
In embodiments of the present invention, firstly, receiving the original picture of user's upload and to original picture in given ad industry
In range of being engaged in then the authorization instruction of the right to use obtains the given ad scope of business from the advertisement figure demand excavated in advance
Interior advertisement figure demand matches original picture with the advertisement figure demand got.If original picture match arrives it
Original picture is then applied in the corresponding advertising business of matched advertisement figure demand by the advertisement figure demand of satisfaction.Finally,
Application based on original picture in advertising business is to upload user's granting respective value of original picture according to preset rules
Copyright revenue integral.Effective protection not only can be carried out to the original picture that user uploads using the present invention program as a result, moreover it is possible to
It helps user to get etc. the income of values using its original picture uploaded, is existed in the prior art to efficiently solve
Ordinary user be difficult to be utilized its original content create income the problem of, improve the creative enthusiasm of original user.Further,
The present invention program can also effectively guide user more to upload the copyright picture with commercialization value.
It is apparent to those skilled in the art that the specific work of the system of foregoing description, device and unit
Make process, can refer to corresponding processes in the foregoing method embodiment, for brevity, does not repeat separately herein.
In addition, each functional unit in each embodiment of the present invention can be physically independent, can also two or
More than two functional units integrate, and can be all integrated in a processing unit with all functional units.It is above-mentioned integrated
Functional unit both can take the form of hardware realization, can also be realized in the form of software or firmware.
Those of ordinary skill in the art will appreciate that: if the integrated functional unit is realized and is made in the form of software
It is independent product when selling or using, can store in a computer readable storage medium.Based on this understanding,
Technical solution of the present invention is substantially or all or part of the technical solution can be embodied in the form of software products,
The computer software product is stored in a storage medium comprising some instructions, with so that calculating equipment (such as
Personal computer, server or network equipment etc.) various embodiments of the present invention the method is executed when running described instruction
All or part of the steps.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (ROM), random access memory
Device (RAM), the various media that can store program code such as magnetic or disk.
Alternatively, realizing that all or part of the steps of preceding method embodiment can be (all by the relevant hardware of program instruction
Such as personal computer, the calculating equipment of server or network equipment etc.) it completes, described program instruction can store in one
In computer-readable storage medium, when described program instruction is executed by the processor of calculating equipment, the calculating equipment is held
The all or part of the steps of row various embodiments of the present invention the method.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, those skilled in the art should understand that: at this
Within the spirit and principle of invention, it is still possible to modify the technical solutions described in the foregoing embodiments or right
Some or all of the technical features are equivalently replaced；And these are modified or replaceed, and do not make corresponding technical solution de-
From protection scope of the present invention.
Claims (10)
1. a kind of picture copyright revenue method obtains the scene of income applied to original picture based on advertising business, comprising:
Receive the original picture and the authorization of the right to use refers in the given ad scope of business to the original picture that user uploads
Show；
It, will be described original from the advertisement figure demand obtained in the advertisement figure demand excavated in advance in the given ad scope of business
Picture is matched with the advertisement figure demand got；
If the advertisement figure demand that the original picture match meets to it, the original picture is applied to matched advertisement and is matched
In the corresponding advertising business of figure demand；
Application based on the original picture in advertising business is the user's hair for uploading the original picture according to preset rules
Put the copyright revenue integral of respective value.
2. according to the method described in claim 1, wherein, further includes:
If the original picture is not matched to the advertisement figure demand of its satisfaction, in the given ad scope of business that will acquire
Advertisement figure demand is shown；
Receive the advertisement figure demand that user chooses in the advertisement figure demand shown；
Analyze the advertisement figure the demand whether original picture meets selection；
If so, the original picture is applied in the corresponding advertising business of advertisement figure demand chosen.
3. method according to claim 1 or 2, wherein obtain given ad from the advertisement figure demand excavated in advance
Advertisement figure demand in the scope of business matches the original picture with the advertisement figure demand got, comprising:
Call preset figure interface；
The advertisement figure demand excavated in advance is transferred using the figure interface, is obtained from the advertisement figure demand transferred specified
Advertisement figure demand within the scope of advertising business；
The content information for analyzing the original picture matches analysis result with the advertisement figure demand got.
4. method according to claim 1-3, wherein obtained from the advertisement figure demand excavated in advance specified
Advertisement figure demand within the scope of advertising business, comprising:
From the advertisement figure demand obtained in the advertisement figure demand excavated in advance in the given ad scope of business；
The advertisement figure demand that click-through-rate CTR is lower than preset threshold is extracted from the advertisement figure demand got；
Preferentially the original picture is matched with click-through-rate CTR lower than the advertisement figure demand of preset threshold；
If the original picture is not matched to the advertisement figure demand of its satisfaction, continue the original picture and given ad
Others click-through-rate CTR is matched not less than the advertisement figure demand of preset threshold in the scope of business.
5. method according to claim 1-4, wherein further include:
The user for receiving the upload original picture carries the registration request of user information；
The user information is parsed from the registration request received, is the corresponding account of the user's registration based on user information
Family；
Account distribution to succeed in registration uniquely integrates storage address, and stores ground for the account and corresponding integral
It is bound location.
6. method according to claim 1-5, wherein based on original picture the answering in advertising business
With, according to preset rules be upload the original picture user provide respective value copyright revenue integrate, comprising:
Application based on the original picture in advertising business is account where uploading original picture user according to preset rules
The copyright revenue integral of respective value is provided in corresponding integral storage address.
7. method according to claim 1-6, wherein based on original picture the answering in advertising business
With, according to preset rules be upload the original picture user provide respective value copyright revenue integrate, comprising:
Count the click volume of the advertising business of the application original picture and/or browsing duration in preset time period；
The click volume and/or browsing duration of advertising business according to statistics are corresponding for user's granting of the upload original picture
The copyright revenue of numerical value integrates.
8. a kind of picture copyright revenue device, comprising:
First receiving module, suitable for receiving the original picture of user's upload and to the original picture in given ad business model
Enclose the authorization instruction of the interior right to use；
Matching module, suitable for being needed from the advertisement figure obtained in the advertisement figure demand excavated in advance in the given ad scope of business
It asks, the original picture is matched with the advertisement figure demand got；
Application module, if suitable for the advertisement figure demand that the original picture match meets to it, by the original picture application
In the corresponding advertising business of matched advertisement figure demand；
Integral provides module, suitable for the application based on the original picture in advertising business, uploads institute according to preset rules
The user for stating original picture provides the copyright revenue integral of respective value.
9. a kind of computer storage medium, the computer storage medium is stored with computer program code, when the computer
When program code is run on the computing device, the calculating equipment perform claim is caused to require the described in any item picture versions of 1-7
Weigh income method.
10. a kind of calculating equipment, comprising: processor；It is stored with the memory of computer program code；When the computer program
When code is run by the processor, cause the calculating equipment perform claim that the described in any item picture copyrights of 1-7 is required to receive
Beneficial method.
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| CN201811642979.7A CN109784987B (en) | 2018-12-29 | 2018-12-29 | Picture copyright profit method and device |
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