CN109784969A - A kind of method for pushing and device of information - Google Patents
A kind of method for pushing and device of information Download PDFInfo
- Publication number
- CN109784969A CN109784969A CN201811521789.XA CN201811521789A CN109784969A CN 109784969 A CN109784969 A CN 109784969A CN 201811521789 A CN201811521789 A CN 201811521789A CN 109784969 A CN109784969 A CN 109784969A
- Authority
- CN
- China
- Prior art keywords
- media information
- information
- node
- user
- type
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention provides a kind of method for pushing of information and devices to generate media information Association Rules according to the type of each media information；According to negative-feedback information and media information Association Rules, the media information shielding collection of each user in multiple users is determined；It is sent to the user to when receiving acquisition request, will not belong to the media information of the media information shielding collection of the user, the inoffensive media information of user is relatively accurately determined, reduces the bad experience of user, meanwhile, save the putting expense of media information.
Description
Technical field
The present invention relates to the method for pushing and device of field of computer technology more particularly to a kind of information.
Background technique
Currently, information flow advertisement is widely present in each social software, brand advertising is in social networks according to selection
User orients to launch advertisement, so that brand exposure is pursued, inevitable that user feeds back advertisement, e.g., instead
Feedback is lost interest in, content quality is poor, repeats to launch even complaint etc..On the one hand advertising expenditure is wasted, is on the other hand also injured
The experience of user.
Summary of the invention
The embodiment of the present invention provides the method for pushing and device of a kind of information, can relatively accurately determine user not
The advertising information liked, guarantees the usage experience of user, while having saved advertising expenditure.
On the one hand, it the embodiment of the invention provides a kind of method for pushing of information, applies in server, comprising:
Multiple users are obtained to the negative-feedback information of media information；
The type for determining media information generates media information Association Rules according to the type of each media information；
According to each user to the negative-feedback information and the media information Association Rules of media information, determine every
The media information of a user shields collection；
When receiving the acquisition request of some Client-initiated media information, the user that the acquisition request carries is determined
Corresponding media information shielding collection is identified, the media information that will not belong to the media information shielding collection of the user is sent to the use
Family.
On the other hand, it the embodiment of the invention provides a kind of driving means of information, applies in server, comprising:
Acquiring unit, for obtaining multiple users to the negative-feedback information of media information；
Generation unit, according to the type of each media information, generates media letter for determining the type of each media information
Cease Association Rules；
Determination unit, for being associated with according to each user to the negative-feedback information of media information and the media information
Rule set determines the media information shielding collection of each user；
Transmission unit, for determining the acquisition when receiving the acquisition request of some Client-initiated media information
The corresponding media information shielding collection of the user identifier carried is requested, will not belong to the media letter of the media information shielding collection of the user
Breath is sent to the user.
Above-mentioned technical proposal has the following beneficial effects: the type according to each media information, generates media information association
Rule set；According to negative-feedback information and media information Association Rules, the media letter of each user in multiple users is determined
Breath shielding collection；It is sent to when receiving acquisition request, will not belong to the media information of the media information shielding collection of the user
The user is given, the inoffensive media information of user is relatively accurately determined, reduces the bad experience of user, meanwhile, save matchmaker
The putting expense of body information.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is a kind of flow chart of the method for pushing of information in one embodiment of the invention；
Fig. 2 is the flow chart that media information Association Rules are generated in one embodiment of the present invention；
Fig. 3 is a kind of structural schematic diagram of the driving means of information in another embodiment of the present invention；
Fig. 4 is the structural schematic diagram of generation unit in one embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, applying for a kind of method for pushing of information in one embodiment of the invention in server, comprising:
101: obtaining multiple users to the negative-feedback information of media information.
102: determining the type of media information, according to the type of each media information, generate media information Association Rules.
103: according to each user to the negative-feedback information and the media information Association Rules of media information, really
The media information of fixed each user shields collection.
104: when receiving the acquisition request of some Client-initiated media information, determining what the acquisition request carried
The corresponding media information shielding collection of user identifier, the media information that will not belong to the media information shielding collection of the user are sent to this
User.
Preferably, as shown in Fig. 2, according to the type of each media information, media information Association Rules are generated, comprising:
201: according to the support of the type of each media information, descending sequence, matchmaker corresponding to each user
The type of body information is ranked up；
202: according to the sequence of the type of the corresponding media information of each user, establishing the corresponding path of each sequence；
203: each path creation based on foundation indicates that the information of relationship between media information stores tree, the information storage
Each node indicates the type of a media information in tree, and the use time of the type of corresponding media information is recorded in each node
Number；
204: being stored and set according to the information, obtain the information subtree of each node, according to information subtree generation pair
The media information Association Rules answered.
Preferably, it is stored and is set according to information, obtain the information subtree of each node, corresponding matchmaker is generated according to information subtree
Body information association rule set, comprising:
According to each node in information storage tree, prefix path of each node in information storage tree is obtained；
According to the prefix path of each node, generate the corresponding information subtree of the node, according to each information subtree and
Corresponding node generates media information correlation rule, each media information correlation rule include a media information type and
There is the type of at least one preset associated media information with the type；And all media information correlation rules of generation are converged
Always, media information Association Rules are obtained.
Preferably, according to the prefix path of each node, the corresponding information subtree of the node is generated, comprising:
For each node, other identical sections of media information type corresponding with the node are obtained in information storage tree
Point, and determine the node and the corresponding prefix path of other described nodes；
For the node and the corresponding prefix path of other described nodes, by each node in each prefix path
The access times that access times are revised as node corresponding with the prefix path are consistent, and by the identical section of media information type
Access times of the point in all prefix paths are added, and removal access times are lower than the node of frequency threshold value；
It is raw according to the node of the corresponding prefix path of the node, the corresponding prefix path of other described nodes and removal
At the corresponding information subtree of the node.
Preferably, the media information shielding collection of user includes the type for the media information that the user need to shield；According to each
The negative-feedback information of user and the media information Association Rules determine the media information shielding collection of each user, comprising:
According to the negative-feedback information of each user, the type of the corresponding media information of each user is determined；For each use
Family, be present in same media information correlation rule when the type of the corresponding media information of the user described at least one matchmaker
When in the type of body information, then the type of one media information in the media information correlation rule is increased into the user
In the type for the media information that need to be shielded, the media information shielding collection of the user is generated.
As shown in figure 3, applying for a kind of driving means of information in another embodiment of the present invention in server, comprising:
Acquiring unit 301, for obtaining multiple users to the negative-feedback information of media information；
Generation unit 302, according to the type of each media information, generates matchmaker for determining the type of each media information
Body information association rule set；
Determination unit 303, for being closed according to each user to the negative-feedback information of media information and the media information
Join rule set, determines the media information shielding collection of each user；
Transmission unit 304, for being obtained described in determination when receiving the acquisition request of some Client-initiated media information
The corresponding media information shielding collection of the user identifier for taking request to carry, the media information that will not belong to media information shielding collection are sent
Give the user.
Optionally, as shown in figure 4, generation unit 302 includes:
Sorting module 401, for the support according to the type of each media information, descending sequence, to each
The type of the corresponding media information of user is ranked up；
Module 402 is established, for the sequence according to the type of the corresponding media information of each user, establishes each sequence pair
The path answered；
Creation module 403 indicates that the information of relationship between media information stores tree for each path creation based on foundation,
Each node indicates the type of a media information in the information storage tree, records corresponding media information in each node
The access times of type；
First generation module 404 is set for being stored according to the information, the information subtree of each node is obtained, according to institute
It states information subtree and generates corresponding media information Association Rules.
Optionally, the first generation module 404, for obtaining each section according to each node in information storage tree
Prefix path of the point in information storage tree；
According to the prefix path of each node, generate the corresponding information subtree of the node, according to each information subtree and
Corresponding node generates media information correlation rule, each media information correlation rule include a media information type and
There is the type of at least one preset associated media information with the type；And all media information correlation rules of generation are converged
Always, media information Association Rules are obtained.
Optionally, the first generation module 404, specifically for generating the node pair in the prefix path according to each node
When the information subtree answered, for each node, acquisition media information type corresponding with the node is identical in information storage tree
Other nodes, and determine the node and the corresponding prefix path of other described nodes；
For the node and the corresponding prefix path of other described nodes, by each node in each prefix path
The access times that access times are revised as node corresponding with the prefix path are consistent, and by the identical section of media information type
Access times of the point in all prefix paths are added, and removal access times are lower than the node of frequency threshold value；
It is raw according to the node of the corresponding prefix path of the node, the corresponding prefix path of other described nodes and removal
At the corresponding information subtree of the node.
Optionally, the media information shielding collection of the user includes the type for the media information that the user need to shield；It determines
Unit 303 comprises determining that module, for the negative-feedback information according to each user, determines the corresponding media information of each user
Type；
Second generation module, for being directed to each user, when the type of the corresponding media information of the user is present in together
It, then will be in the media information correlation rule when in the type of at least one media information in one media information correlation rule
The type of one media information increase in the type for the media information that the user need to shield, generate the media of the user
Information screen collection.
Above-mentioned technical proposal of the embodiment of the present invention has the following beneficial effects: the type according to each media information, generates
Media information Association Rules；According to negative-feedback information and media information Association Rules, each of multiple users are determined
The media information of user shields collection；Collect to when receiving acquisition request, will not belong to the media information shielding of the user
Media information is sent to the user, relatively accurately determines the inoffensive media information of user, reduces the bad experience of user, together
When, save the putting expense of media information.
Above-mentioned technical proposal of the embodiment of the present invention is described in detail below in conjunction with application example:
Application example purport of the present invention is can relatively accurately to determine the advertising information that user does not like, and guarantees user's
Usage experience, while having saved advertising expenditure.
It should be noted that the technical program is applied to netscape messaging server Netscape, which can be an entity and sets
It is standby, including multiple functional units, each functional unit realize following each steps respectively；Or the server can be multiple clothes
Business device entity device, each server realize following each steps respectively.
As shown in Figure 1, user click microblogging app carry out microblogging blog article browsing, when to microblogging service server send blog article
Acquisition request, microblogging service server respond the blog article acquisition request, return to corresponding advertisement in corresponding blog article and blog article, when
When user dislikes the advertisement in the blog article, the negative-feedback to the advertisement is carried out by the negative-feedback option on the blog article page, it should
Negative-feedback information can be sent to microblogging service server by microblogging app, and store into data platform, and storage form can be with
For UID " 001 ": tag " 001 " ... tag " 00n ", wherein UID refers to that the ID of user, tag refer to the type of advertisement, e.g., beauty
Hold advertisement, entertainment advertisement etc..Netscape messaging server Netscape or information processing system obtain the advertisement of multiple users from data platform
Negative-feedback information and the type for determining advertisement, as shown in table 1 below:
Table 1
| UID | Tag |
| 001 | 001、002、005 |
| …… | …… |
| 00n | 001、002……00n |
Using each column in table 1 as one group of data, every group of data scan above-mentioned multiple affairs as an affairs, lead to
It crosses frequent pattern tree (fp tree) pf-tree (Frequent Pattern tree) algorithm and establishes frequent pattern tree (fp tree) pf-tree.And according to frequency
The mining algorithm of numerous scheme-tree pf-tree finds the incidence relation of the type of more advertisements in frequent pattern tree (fp tree) pf-tree,
According to the mining algorithm of frequent pattern tree (fp tree) pf-tree, at least one node obtained in frequent pattern tree (fp tree) pf-tree (can also
With referred to as leaf node) corresponding subtree, each subtree meets preset support threshold, confidence threshold value and promotion degree
Threshold value.The incidence relation that the type of at least two advertisements is determined according to each subtree and the corresponding node of the subtree, will be sub
Corresponding node is set as one group of data, the set of multi-group data is as Advertisement association rule set, the expression of every group of data
Form can be [tag1 ... ... tagm]=> [tagn], i.e. tagn and tag1 ... ... tagm with preset incidence relation.Its
In, [tag1 ... ... tagm] is the subtree of node [tagn], condition tree is referred to as, since each user has correspondence
Disagreeable advertisement type, as shown in table 1, the tagm such as UID001:[tag1 ... ...], when the advertisement that a user dislikes
When type is in a subtree in same Advertisement association rule set, then the corresponding node of the subtree can also be with the user
The type that association, the i.e. user do not like the corresponding advertisement of the node yet, then the type of the corresponding advertisement of the node is increased
In the type for the advertisement disliked to the user, the user for ultimately forming the user shields collection.User is shielded collection to launch to advertisement
It launches in engine, when service server receives the blog article acquisition request of microblogging client transmission, is obtained according to the acquisition request
After taking corresponding blog article, client to receive the blog article, drawn according to the advertising address of the location advertising in blog article to advertisement dispensing
Transmission acquisition request is held up, advertisement launches engine according to the ID of the user, and the user for obtaining the user shields collection and the advertisement position
Corresponding multiple candidate locations are set, and would not exist in the advertisement that user shielding is concentrated and be sent to client.
Wherein, media information may include advertisement.
It should be noted that described in table 1 as above, on-line storage and offline storage can be carried out for negative-feedback information,
Line storage mode may include real-time logs, Mark reaction kafka, redis, can support blog article frequency control etc..Offline storage
It is stored using Hive table, does data preparation for off-line calculation.
In addition, negative-feedback information refers to that user selects to a matchmaker information of the negative feedback of media information, such as user
The feedback information of body information is content quality difference option, loses interest in or complain etc., and is sent out the feedback information by microblogging app
It send to microblogging service server, record each user to the negative-feedback information of media information by microblogging service server.
The executing subject of the technical program is also possible to advertisement and launches engine, obtains being stored directly in certainly after user shields collection
In oneself storage region.
In a preferred embodiment, according to the type of each media information, media information Association Rules are generated, comprising:
201: according to the support of the type of each media information, descending sequence, matchmaker corresponding to each user
The type of body information is ranked up；
202: according to the sequence of the type of the corresponding media information of each user, establishing the corresponding path of each sequence；
203: the information storage tree for the relationship between media information that indicates, the information storage tree are built in each path based on foundation
In each node indicate the type of a media information, the use time of the type of corresponding media information is recorded in each node
Number；
204: being stored and set according to the information, obtain the information subtree of each node, according to information subtree generation pair
The media information Association Rules answered.
In a preferred embodiment, described stored according to the information is set, and the information subtree of each node is obtained, according to institute
It states information subtree and generates corresponding media information Association Rules, comprising:
According to each node in information storage tree, prefix path of each node in information storage tree is obtained；
According to the prefix path of each node, generate the corresponding information subtree of the node, according to each information subtree and
Corresponding node generates media information correlation rule, each media information correlation rule include a media information type and
There is the type of at least one preset associated media information with the type；And all media information correlation rules of generation are converged
Always, media information Association Rules are obtained.
In a preferred embodiment, according to the prefix path of each node, the corresponding information subtree of the node is generated, is wrapped
It includes:
For each node, other identical sections of media information type corresponding with the node are obtained in information storage tree
Point, and determine the node and the corresponding prefix path of other described nodes；
For the node and the corresponding prefix path of other described nodes, by each node in each prefix path
The access times that access times are revised as node corresponding with the prefix path are consistent, and by the identical section of media information type
Access times of the point in all prefix paths are added, and removal access times are lower than the node of frequency threshold value；
It is raw according to the node of the corresponding prefix path of the node, the corresponding prefix path of other described nodes and removal
At the corresponding information subtree of the node.
Wherein, all types of supports refers to all types of numbers occurred in multiple users.
For example, scanning the information of user's dislike of storage or the type of disagreeable advertisement, such as above-mentioned table according to described previously
Shown in 1, the support threshold of a tag is set, counts the number of each tag appearance, number is lower than minimum support threshold
The tag of value is deleted, and remaining tag obtains sequence L by the number descending arrangement occurred.By every group of tag in above-mentioned table 1 according to
The sequence of sequence L is resequenced, not the tag in sequence L, then is directly deleted, wherein every group of tag is corresponding in above-mentioned table 1
One user.Such as, one group of tag in table 1 is tag1, tag2, tag3, and the sequence in sequence L is tag2, tag1, and
Tag3 is not in sequence L, then this group of tag is also tag2, tag1.Then creation frequency is carried out according to the multiple groups tag of rearrangement
Numerous scheme-tree pf-tree, first to the branch of first group of tag creation frequent pattern tree (fp tree) pf-tree after rearrangement, if the group
Tag is tag2, and the root node of tag1, frequent pattern tree (fp tree) pf-tree are root node, and father node is tag2, and tag1 is tag2
Child node, and so on, drained group, when second group of tag, if the father node in second group of tag has created, directly
Using the father node created as the father node of second group of tag, and (i.e. the use of node is secondary for the number of nodes+1 of the father node
Number), child node is also such processing mode, if the father node in second group of tag does not create also, creation should under root node
Father node creates its child node if child node is not also created under the father node of second group of tag, and so on insertion institute
Some group of tag, to complete creation frequent pattern tree (fp tree) pf-tree.
It should be understood that in frequent pattern tree (fp tree) pf-tree, node may be identical, though identical node have it is respective
Access times.If just obtaining its prefix path just for present node without identical node.
For each node in creation frequent pattern tree (fp tree) pf-tree, the corresponding prefix path of the node, i.e. root section are obtained
Path between point and the node, if creation frequent pattern tree (fp tree) pf-tree only has a paths, prefix path is by root node
What wantonly one or two of node between the node formed, e.g., a paths: node 1- node 4, for node 4, prefix section
Point is node 1 and node 2, node 1 and node 3, node 2 and node 3；If creation frequent pattern tree (fp tree) pf-tree has mulitpath,
Corresponding prefix path then is determined for each node, which is all node groups between the node and root node
At path, e.g., node 1- node 4, for node 4, prefix node be node 1- node 3；And frequent pattern tree (fp tree) pf-
There may be multiple nodes 4 in tree, then to search the corresponding prefix path of all nodes 4, e.g., first for node 4
The corresponding prefix path of a node 4 " node 1- node 3 ", the 2nd corresponding prefix path of node 4 " node 1- node 2 ", if the
The access times of one node 4 are 1, then the access times of its prefix path " node 1- node 3 " are revised as 1, if the 2nd
The access times of node 4 are 2, then the access times of its prefix path " node 1- node 3 " are revised as 2, at this point, first
The corresponding prefix path of node 4 " node 1:1, node 2:1, node 3:1 ", second corresponding prefix path of node 4 " node 1:
2, node 2:2, then for node 4, all node " node 1:3, node 2:3, node 3:1 ", further according to branch in prefix node
Degree of holding threshold value, for example 2 filter out the underproof node of each prefix path, e.g., node 3, the prefix road that obtains that treated
Diameter: node 1- node 2 can also filter out the prefix path that be less than confidence threshold value according to confidence threshold value, can also be after
It is continuous that prefix path is filtered according to promotion degree threshold value, the prefix path for being less than promotion degree threshold value is filtered, place is finally obtained
Prefix path after reason, e.g., node 1- node 2, and should treated prefix path with corresponding node as Advertisement association
Rule, and Advertisement association rule set is formed, e.g., [tag1 ... ... tagm]=> [tagn], and e.g., [node 1, node 2]=> [section
Point 4], [node 1]=> [node 4], [node 2]=> [node 4], and so on.
It should be noted that node can be without corresponding prefix path.
In a preferred embodiment, the media information shielding collection of the user includes the media information that the user need to shield
Type；
The negative-feedback information and the media information Association Rules according to each user, determines each user's
Media information shielding collection, comprising:
According to the negative-feedback information of each user, the type of the corresponding media information of each user is determined；
For each user, when the type of the corresponding media information of the user is present in same media information association
When in the type of at least one media information in rule, then by one media information in the media information correlation rule
Type increase in the type for the media information that the user need to shield, generate the user media information shielding collection.
For example, according to described previously, since each user has the type of corresponding disagreeable advertisement, according to from client
The information got is held, can determine the type for the advertisement that each user dislikes, as shown in table 1, such as UID001:
[tag1 ... ... tagm], when a subtree of the type in same Advertisement association rule set for the advertisement that a user dislikes
When middle, as [tag1 ... ... tagm]=> [tagn] in [tag1 ... ... tagm] in when, then the corresponding node of the subtree
[tagn] can also with the user-association, the i.e. user type [tagn] that does not also like the corresponding advertisement of the node, then will
The type [tagn] of the corresponding advertisement of the node increase in the type for the advertisement that the user dislikes [tag1 ... ... tagm,
Tagn], so that the user for ultimately forming the user shields collection.
The embodiment of the invention provides a kind of driving means of information, and the embodiment of the method for above-mentioned offer may be implemented, tool
Body function realizes the explanation referred in embodiment of the method, and details are not described herein.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting
Count preference, it should be appreciated that in the process the step of particular order or level can be in the feelings for the protection scope for not departing from the disclosure
It is rearranged under condition.Appended claim to a method is not illustratively sequentially to give the element of various steps, and not
It is to be limited to the particular order or level.
In above-mentioned detailed description, various features are combined together in single embodiment, to simplify the disclosure.No
This published method should be construed to reflect such intention, that is, the embodiment of theme claimed needs to compare
The more features of the feature clearly stated in each claim.On the contrary, as appended claims is reflected
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims
It is hereby expressly incorporated into detailed description, wherein each claim is used as alone the individual preferred embodiment of the present invention.
For can be realized any technical staff in the art or using the present invention, above to disclosed embodiment into
Description is gone.To those skilled in the art；The various modifications mode of these embodiments will be apparent from, and this
The General Principle of text definition can also be suitable for other embodiments on the basis of not departing from the spirit and scope of the disclosure.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Range is consistent.
Description above includes the citing of one or more embodiments.Certainly, in order to describe above-described embodiment and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to cover fall into the appended claims
Protection scope in all such changes, modifications and variations.In addition, with regard to term used in specification or claims
The mode that covers of "comprising", the word is similar to term " includes ", just as " including " solved in the claims as transitional word
As releasing.In addition, the use of any one of specification in claims term "or" being to indicate " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit and step can by electronic hardware, computer software, or both knot
Conjunction is realized.For the replaceability (interchangeability) for clearly showing that hardware and software, above-mentioned various explanations
Property component (illustrative components), unit and step universally describe their function.Such function
It can be that the design requirement for depending on specific application and whole system is realized by hardware or software.Those skilled in the art
Can be can be used by various methods and realize the function, but this realization is understood not to for every kind of specific application
Range beyond protection of the embodiment of the present invention.
Various illustrative logical blocks or unit described in the embodiment of the present invention can by general processor,
Digital signal processor, specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or transistor logic, discrete hardware components or above-mentioned any combination of design carry out implementation or operation described function.General place
Managing device can be microprocessor, and optionally, which may be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a digital signal processor core or any other like configuration
To realize.
The step of method described in the embodiment of the present invention or algorithm can be directly embedded into hardware, processor execute it is soft
The combination of part module or the two.Software module can store in RAM memory, flash memory, ROM memory, EPROM storage
Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this field
In.Illustratively, storaging medium can be connect with processor, so that processor can read information from storaging medium, and
It can be to storaging medium stored and written information.Optionally, storaging medium can also be integrated into the processor.Processor and storaging medium can
To be set in asic, ASIC be can be set in user terminal.Optionally, processor and storaging medium also can be set in
In different components in the terminal of family.
In one or more exemplary designs, above-mentioned function described in the embodiment of the present invention can be in hardware, soft
Part, firmware or any combination of this three are realized.If realized in software, these functions be can store and computer-readable
On medium, or it is transferred on a computer readable medium in the form of one or more instructions or code forms.Computer readable medium includes electricity
Brain storaging medium and convenient for so that computer program is allowed to be transferred to from a place telecommunication media in other places.Storaging medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media may include but
It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk storage or other magnetic storage devices or other
What can be used for carry or store with instruct or data structure and it is other can be by general or special computer or general or specially treated
The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example
Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) are defined with being also contained in for the wireless way for transmitting such as example infrared, wireless and microwave
In computer readable medium.The disk (disk) and disk (disc) includes compress disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is usually with magnetic replicate data, and disk usually carries out optically replicated data with laser.Combinations of the above
Also it may be embodied in computer readable medium.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include
Within protection scope of the present invention.
Claims (10)
1. a kind of method for pushing of information, which is characterized in that apply in server, comprising:
Multiple users are obtained to the negative-feedback information of media information；
The type for determining media information generates media information Association Rules according to the type of each media information；
According to each user to the negative-feedback information and the media information Association Rules of media information, each use is determined
The media information at family shields collection；
When receiving the acquisition request of some Client-initiated media information, the user identifier that the acquisition request carries is determined
Corresponding media information shielding collection, the media information that will not belong to the media information shielding collection of the user are sent to the user.
2. the method according to claim 1, wherein the type according to each media information, generates media
Information association rule set, comprising:
According to the sequence that the support of the type of each media information is descending, to the class of the corresponding media information of each user
Type is ranked up；
According to the sequence of the type of the corresponding media information of each user, the corresponding path of each sequence is established；
Each path creation based on foundation indicates that the information of relationship between media information stores tree, and the information stores each in tree
Node indicates the type of a media information, and the access times of the type of corresponding media information are recorded in each node；
It is stored and is set according to the information, obtain the information subtree of each node, corresponding media are generated according to the information subtree
Information association rule set.
3. according to the method described in claim 2, it is characterized in that, it is described according to the information store set, obtain each node
Information subtree, corresponding media information Association Rules are generated according to the information subtree, comprising:
According to each node in information storage tree, prefix path of each node in information storage tree is obtained；
According to the prefix path of each node, the corresponding information subtree of the node is generated, according to each information subtree and correspondence
Node generate media information correlation rule, each media information correlation rule include a media information type and with this
Type has the type of at least one preset associated media information；And
All media information correlation rules of generation are summarized, media information Association Rules are obtained.
4. according to the method described in claim 3, it is characterized in that, the prefix path according to each node, generates the section
The corresponding information subtree of point, comprising:
For each node, other identical nodes of acquisition media information type corresponding with the node in information storage tree,
And determine the node and the corresponding prefix path of other described nodes；
For the node and the corresponding prefix path of other described nodes, by the use of each node in each prefix path
The access times that number is revised as node corresponding with the prefix path are consistent, and the identical node of media information type is existed
Access times in all prefix paths are added, and removal access times are lower than the node of frequency threshold value；
According to the node of the corresponding prefix path of the node, the corresponding prefix path of other described nodes and removal, generating should
The corresponding information subtree of node.
5. the method according to claim 1, wherein the media information shielding collection of the user includes that the user needs
The type of the media information of shielding；
The negative-feedback information and the media information Association Rules according to each user, determines the media of each user
Information screen collection, comprising:
According to the negative-feedback information of each user, the type of the corresponding media information of each user is determined；
For each user, when the type of the corresponding media information of the user is present in same media information correlation rule
When in the type of at least one media information, then by the class of one media information in the media information correlation rule
Type increases in the type for the media information that the user need to shield, and generates the media information shielding collection of the user.
6. a kind of driving means of information, which is characterized in that apply in server, comprising:
Acquiring unit, for obtaining multiple users to the negative-feedback information of media information；
Generation unit, according to the type of each media information, generates media information and closes for determining the type of each media information
Join rule set；
Determination unit, for the negative-feedback information and the media information correlation rule according to each user to media information
Collection determines the media information shielding collection of each user；
Transmission unit, for determining the acquisition request when receiving the acquisition request of some Client-initiated media information
The corresponding media information shielding collection of the user identifier of carrying will not belong to the media information hair of the media information shielding collection of the user
Give the user.
7. device according to claim 6, which is characterized in that the generation unit includes:
Sorting module, the sequence descending for the support according to the type of each media information are corresponding to each user
The type of media information be ranked up；
Module is established, for the sequence according to the type of the corresponding media information of each user, establishes the corresponding road of each sequence
Diameter；
Creation module indicates that the information of relationship between media information stores tree, the letter for each path creation based on foundation
Each node indicates the number of the type of a media information in breath storage tree, records corresponding media information in each node
The access times of type；
First generation module is set for being stored according to the information, obtains the information subtree of each node, according to information
Tree generates corresponding media information Association Rules.
8. device according to claim 7, which is characterized in that first generation module, for being deposited according to the information
Each node of Chu Shuzhong obtains prefix path of each node in information storage tree；
According to the prefix path of each node, the corresponding information subtree of the node is generated, according to each information subtree and correspondence
Node generate media information correlation rule, each media information correlation rule include a media information type and with this
Type has the type of at least one preset associated media information；And summarize all media information correlation rules of generation,
Obtain media information Association Rules.
9. device according to claim 8, which is characterized in that first generation module is specifically used for according to each
The prefix path of node when generating the corresponding information subtree of the node, for each node, obtains and should in information storage tree
Other identical nodes of the corresponding media information type of node, and determine the node and the corresponding prefix road of other described nodes
Diameter；
For the node and the corresponding prefix path of other described nodes, by the use of each node in each prefix path
The access times that number is revised as node corresponding with the prefix path are consistent, and the identical node of media information type is existed
Access times in all prefix paths are added, and removal access times are lower than the node of frequency threshold value；
According to the node of the corresponding prefix path of the node, the corresponding prefix path of other described nodes and removal, generating should
The corresponding information subtree of node.
10. device according to claim 6, which is characterized in that the media information shielding collection of the user includes the user
The type for the media information that need to be shielded；
The determination unit includes:
Determining module determines the type of the corresponding media information of each user for the negative-feedback information according to each user；
Second generation module, for being directed to each user, when the type of the corresponding media information of the user is present in same matchmaker
When in the type of at least one media information in body information association rule, then by the institute in the media information correlation rule
The type for stating a media information increases in the type for the media information that the user need to shield, and generates the media information of the user
Shielding collection.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811521789.XA CN109784969A (en) | 2018-12-13 | 2018-12-13 | A kind of method for pushing and device of information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811521789.XA CN109784969A (en) | 2018-12-13 | 2018-12-13 | A kind of method for pushing and device of information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109784969A true CN109784969A (en) | 2019-05-21 |
Family
ID=66495875
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811521789.XA Pending CN109784969A (en) | 2018-12-13 | 2018-12-13 | A kind of method for pushing and device of information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109784969A (en) |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2006330981A (en) * | 2005-05-25 | 2006-12-07 | Fuji Electric Holdings Co Ltd | Customized system of provided information, and customized information providing system |
| CN102968418A (en) * | 2011-09-01 | 2013-03-13 | 阿里巴巴集团控股有限公司 | Website information search method and system |
| CN105893383A (en) * | 2014-12-17 | 2016-08-24 | 深圳楼兰辉煌科技有限公司 | Correlation rule recommendation algorithm based intelligent pushing method and system for internet-of-vehicles information |
| CN105912546A (en) * | 2015-12-15 | 2016-08-31 | 乐视网信息技术（北京）股份有限公司 | Method and device for processing recommendation information |
| CN106066873A (en) * | 2016-05-30 | 2016-11-02 | 哈尔滨工程大学 | A kind of travel information based on body recommends method |
| CN107341225A (en) * | 2017-06-30 | 2017-11-10 | 沈思远 | Information intelligent pushes and discrimination method, device and system |
-
2018
- 2018-12-13 CN CN201811521789.XA patent/CN109784969A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2006330981A (en) * | 2005-05-25 | 2006-12-07 | Fuji Electric Holdings Co Ltd | Customized system of provided information, and customized information providing system |
| CN102968418A (en) * | 2011-09-01 | 2013-03-13 | 阿里巴巴集团控股有限公司 | Website information search method and system |
| CN105893383A (en) * | 2014-12-17 | 2016-08-24 | 深圳楼兰辉煌科技有限公司 | Correlation rule recommendation algorithm based intelligent pushing method and system for internet-of-vehicles information |
| CN105912546A (en) * | 2015-12-15 | 2016-08-31 | 乐视网信息技术（北京）股份有限公司 | Method and device for processing recommendation information |
| CN106066873A (en) * | 2016-05-30 | 2016-11-02 | 哈尔滨工程大学 | A kind of travel information based on body recommends method |
| CN107341225A (en) * | 2017-06-30 | 2017-11-10 | 沈思远 | Information intelligent pushes and discrimination method, device and system |
Non-Patent Citations (2)
| Title |
|---|
| 何金晶: "个性化信息推荐服务中用户潜在兴趣挖掘研究", 《现代情报》 * |
| 张剑凯: "关联规则在移动电子商务推荐系统中的应用研究", 《中国优秀硕士学位论文全文数据库 信息科技辑(月刊)》 * |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103902653B (en) | A kind of method and apparatus for building data warehouse table genetic connection figure | |
| CN104092770B (en) | Enterprises book management method and system based on cloud computing | |
| US20130086185A1 (en) | Systems and methods for a multimedia social networking system | |
| CN108154390A (en) | Put-on method and device, the storage medium and computing device of advertisement blog article | |
| CN111310061B (en) | Full-link multi-channel attribution method, device, server and storage medium | |
| CN1540513A (en) | Tracking for affairs coincide variation of database | |
| CN105160030B (en) | Method and device for transmitting media cache files on mobile terminal | |
| CN101667274A (en) | Method and device for generating advertisement playing plan of electronic advertisement | |
| CN100536472C (en) | A method, module and server to control access to network resource | |
| CN105869057A (en) | Comment storage device, comment reading method and apparatus, and comment writing method and apparatus | |
| CN113779416A (en) | Information recommendation method and device, electronic equipment and computer-readable storage medium | |
| CN102664926A (en) | Method and system for user information sharing | |
| CN108427755B (en) | Answer method, electronic equipment and the computer storage medium of e-book problem | |
| US8352442B2 (en) | Determination of an updated data source from disparate data sources | |
| CN106375797A (en) | Media program and activity recommendation system and method | |
| CN105247565B (en) | Crowdsourcing user-provided identifiers and associating them with brand identities | |
| CN106230809A (en) | A kind of mobile Internet public sentiment monitoring method based on URL and system | |
| CN109376192A (en) | A kind of user retains analysis method, device, electronic equipment and storage medium | |
| Shinavier | Real-time# SemanticWeb in<= 140 chars | |
| CN109325171A (en) | User interest analysis method and system based on domain knowledge | |
| CA2349613A1 (en) | Methods and systems for presenting information in a distributed computing environment | |
| CN110515750A (en) | A kind of applied topology generation method, system and cluster | |
| CN107135108A (en) | The update method and system of network connection list | |
| CN106790597A (en) | The acquisition methods of users to share view data | |
| CN106331872A (en) | Message screening method and device in live broadcast interaction process |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190521 |