CN109784967A - A kind of method for pushing and device of information - Google Patents
A kind of method for pushing and device of information Download PDFInfo
- Publication number
- CN109784967A CN109784967A CN201811476682.8A CN201811476682A CN109784967A CN 109784967 A CN109784967 A CN 109784967A CN 201811476682 A CN201811476682 A CN 201811476682A CN 109784967 A CN109784967 A CN 109784967A
- Authority
- CN
- China
- Prior art keywords
- information
- mutual
- action behavior
- multiple users
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention provides a kind of method for pushing of information and devices, this method comprises: obtaining multiple users to the mutual-action behavior of the first information and the second information, according to the mutual-action behavior of each user, choosing from the second information has associated third information with the first information；To when providing a user the first information, there is provided has associated third information with the first information, to accurately launch third information in the first information, so that user is interested simultaneously to the first information, also have associated third information interested to the first information, to click the third information, the clicking rate of third information is improved, and improve the experience of user.
Description
Technical field
The present invention relates to the method for pushing and device of field of computer technology more particularly to a kind of information.
Background technique
With the development of internet, new media also rises therewith, for new media is with respect to traditional media, traditional media
Mainly based on TV, newspaper, magazine, and new media is mainly the new broadcasting media mode to be grown up in recent years, such as:
Network etc..And the dispensing of the online web advertisement also becomes the new media form developed rapidly, and how to carry out on line
Advertisement, which is launched, also becomes key.
Summary of the invention
The embodiment of the present invention provides the method for pushing and device of a kind of information, can launch advertisement more accurately, and mention
The clicking rate of high advertisement.
On the one hand, it the embodiment of the invention provides a kind of method for pushing of information, applies in server, comprising:
Multiple users are obtained to the first information and the mutual-action behavior for showing the second information in the first information；
According to the mutual-action behavior of each user, from for show chosen in multiple second information of the first information with
The first information has associated second information, as the corresponding third information of the first information；
When receiving first information acquisition request, the first information and the corresponding third letter of the first information are obtained
Breath from selection third information corresponding with the user identifier in the acquisition request in the third information got, and returns to institute
State the third information of the first information and selection.
On the other hand, it the embodiment of the invention provides a kind of driving means of information, applies in server, comprising:
First acquisition unit obtains multiple users to the first information and for showing the second information in the first information
Mutual-action behavior；
Selection unit, according to the mutual-action behavior of each user, from for showing multiple second letters in the first information
Choosing in breath has associated second information with the first information, as the corresponding third information of the first information；
Return unit obtains the first information and the first information is corresponding when receiving first information acquisition request
Third information, from selecting corresponding with the user identifier in acquisition request third information in the third information got,
And return to the third information of the first information and selection.
Above-mentioned technical proposal, which has the following beneficial effects:, obtains multiple users to the interaction row of the first information and the second information
For according to the mutual-action behavior of each user, choosing from the second information has associated third information with the first information；To
When providing a user the first information, providing has associated third information with the first information, to accurately launch third letter
Breath is in the first information, so that user interested simultaneously to the first information, also has associated third to the first information
Information is interested, to click the third information, improves the clicking rate of third information, and improve the experience of user.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is the flow chart of one of one embodiment of the invention recommended method of information；
The flow chart for returning to the first information and corresponding third information in Fig. 2 one embodiment of the present invention；
Fig. 3 is the structural schematic diagram of the recommendation apparatus of one of one embodiment of the invention information；
Fig. 4 is the structural schematic diagram of the return unit in one embodiment of the present invention；
Fig. 5 is the schematic diagram of the interaction matrix in one embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, being applied in server, including following for a kind of method for pushing of information in one embodiment of the invention
Step:
101: obtaining multiple users to the first information and the interaction row for showing the second information in the first information
For.
102: according to the mutual-action behavior of each user, being selected in multiple second information of the first information from for showing
Taking has associated second information with the first information, as the corresponding third information of the first information.
103: when receiving first information acquisition request, obtaining the first information and the corresponding third of the first information
Information from selection third information corresponding with the user identifier in the acquisition request in the third information got, and returns
The first information and the third information of selection.
In some instances, this method further comprises: when multiple users are to the mutual-action behavior number of the first information
Less than frequency threshold value, then according to time sequencing, other first information for obtaining production source identical as the first information, which are used as, to be somebody's turn to do
The supplemental information of the first information；Multiple users are obtained to the mutual-action behavior of the supplemental information, when multiple users are to described first
The sum of mutual-action behavior number of information and its supplemental information is less than the frequency threshold value, then repeats described suitable according to the time
Sequence, the step of obtaining supplemental information of other first information as the first information for making source identical with the first information,
Until multiple users are greater than or equal to the number threshold to the sum of mutual-action behavior number of the first information and its supplemental information
Value.
Preferably, according to the mutual-action behavior of each user, from for showing in multiple second information of the first information
Choosing has associated second information with the first information, as the corresponding third information of the first information, comprising: according to every
The mutual-action behavior of a user, that establishes multiple users and multiple first information interacts matrix and multiple users and multiple second
The interaction matrix of information；The vector of the first information is determined in corresponding interaction matrix for any first information, and
It determines for showing the vector in the second information of each of the first information；According to the vector of the first information and each
The vector of second information, determines the degree of association of the first information Yu each second information, and according to the numerical value of the degree of association, from more
Choosing in a second information has at least one associated second information, as at least one corresponding third of the first information
Information.
In some instances, this method further include: according to the sequence that the numerical value of the degree of association is descending, to it is described extremely
Few third information is ranked up.
Preferably, as shown in Fig. 2, from being selected in the third information got and the user identifier pair in the acquisition request
The third information answered, and return to the third information of the first information and selection, comprising: 201: being determined and used according to user identifier
Family attribute information, from the first information have associated third information in selection with the customer attribute information it is matched to
Few third information；202: the acquisition request is responded, at least one third information of the first information and selection is sent,
To be shown.
As shown in figure 3, being applied in server, including following for a kind of driving means of information in one embodiment of the invention
Unit:
First acquisition unit 301 obtains multiple users to the first information and for showing second in the first information
The mutual-action behavior of information.
Selection unit 302, according to the mutual-action behavior of each user, from for showing multiple second in the first information
Choosing in information has associated second information with the first information, as the corresponding third information of the first information.
Return unit 303 obtains the first information and the first information pair when receiving first information acquisition request
The third information answered selects third corresponding with the user identifier in the acquisition request to believe from the third information got
Breath, and return to the third information of the first information and selection.
In some instances, which further comprises: second acquisition unit, when multiple users are to the first information
Mutual-action behavior number is less than frequency threshold value, then according to time sequencing, obtain it is identical with the first information make source other the
Supplemental information of one information as the first information；Multiple users are obtained to the mutual-action behavior of the supplemental information, when multiple use
Family is less than the frequency threshold value to the sum of mutual-action behavior number of the first information and its supplemental information, then repeats described
According to time sequencing, other first information for obtaining production source identical as the first information are believed as the supplement of the first information
The step of breath, until multiple users are greater than or equal to institute to the sum of mutual-action behavior number of the first information and its supplemental information
State frequency threshold value.
Preferably, selection unit 302 includes: to establish module, according to the mutual-action behavior of each user, establish multiple users with
The interaction matrixes of multiple first information and multiple users interact matrix with multiple second information；Determining module, for any
The first information determines the vector of the first information, and determine for showing in the first information in corresponding interaction matrix
Each of the second information vector；First chooses module, according to the vector of the first information and each second information
Vector determines the degree of association of the first information Yu each second information, and according to the numerical value of the degree of association, from the multiple second
Choosing in information has at least one associated second information, as at least one corresponding third information of the first information.
In some instances, which further comprises: sequencing unit, and the numerical value according to the degree of association is descending
Sequentially, at least one described third information is ranked up.
Preferably, as shown in figure 4, return unit 303 includes: the second selection module 401, user is determined according to user identifier
Attribute information has selection and the customer attribute information in associated third information matched at least from the first information
One third information；Sending module 402 responds the acquisition request, send the first information and selection at least one the
Three information, to be shown.
Above-mentioned technical proposal of the embodiment of the present invention, which has the following beneficial effects:, obtains multiple users to the first information and second
The mutual-action behavior of information is chosen from the second information with the first information according to the mutual-action behavior of each user with associated
Third information；There is associated third information with the first information to provide when providing a user the first information, thus precisely
Third information is launched in the first information in ground, so that user interested simultaneously to the first information, also has to the first information
Related third information is interested, to click the third information, improves the clicking rate of third information, and improve user's
Experience.
It should be noted that can realize by separate physical server in embodiments herein, clothes can also be passed through
Device cluster of being engaged in is realized, when through server cluster realization, server cluster can be considered as to the recommender system of an information, can be with
Including multiple servers.
Above-mentioned technical proposal of the embodiment of the present invention is described in detail below in conjunction with application example:
Application example purport of the present invention can launch advertisement more accurately, and improve the clicking rate of advertisement.
As shown in Figure 1, for example, recommendation server obtains a large amount of microblog users to microblogging blog article from database server
Mutual-action behavior and the mutual-action behavior of advertisement, such as thumb up, comment on, according to the mutual-action behavior of a large amount of microblog users got,
As shown in figure 5, establishing interaction matrix, wherein microblog users indicate that microblogging blog article is indicated with m with u, and advertisement is with n come table
Show, if microblog users produce mutual-action behavior to microblogging blog article or advertisement, the corresponding position in interaction matrix is 1, then m
Or the corresponding mutual-action behavior vector of n can be (u1, u2 ... un), be to have interacted the user u1 and u2 of microblogging blog article m or advertisement n
Example, if u1 has interacted m microblogging blog article or n advertisement, u2 does not interact m microblogging blog article or n advertisement, then the corresponding mutual-action behavior of m or n to
Amount can be (1,0), and so on determine each microblogging blog article or the corresponding mutual-action behavior vector of each advertisement, according to each micro-
Rich blog article or the corresponding mutual-action behavior vector of each advertisement determine the degree of association of each microblogging blog article and any advertisement, the degree of association
Pass through following formula 1) it determines:
Wherein, α microblogging blog article is shared in microblogging blog article m, shares β ad material in advertisement n, and i belongs to (0- α), and j belongs to
In (0- β), then miFor the corresponding mutual-action behavior vector of any microblogging blog article, njFor the corresponding mutual-action behavior of any microblogging blog article to
Amount, | mi| it is mutual-action behavior vector length, | nj| it is mutual-action behavior vector length.
After calculated each microblogging blog article and all Advertisement association degree, for each microblogging blog article, selection is provided
At least one related advertisement, i.e. degree of association numerical value are greater than 0 advertisement, then the advertisement by degree of association numerical value greater than 0 is arranged
Sequence is ranked up according to degree of association numerical value is descending.When the acquisition request for the acquisition microblogging blog article for receiving client transmission
When, according to the ID of user, determine the attribute information of user, e.g., age of user, gender, interest and work etc., according to user's
Attribute information, from the corresponding matched advertisement of attribute information with selection and user in associated advertisement of the microblogging blog article, e.g.,
Customer attribute information be 20 years old University Female Students, and microblogging blog article 1 it is corresponding with associated advertisement 1 towards user's orientation bar
Part is also 20 years old University Female Students, then selecting the advertisement 1 as advertisement recommended to the user, is sent to together with microblogging blog article
User checks for user, if the advertisement that final choice goes out is multiple, it is higher several wide as recommending to can choose the degree of association
It accuses, the quantity of selection can predefine.Light exposure that can also be current according to advertisement, selects that light exposure is low and the degree of association is higher
It is several be used as recommended advertisements.
It should be noted that degree of association numerical value can be 0, or negative value, then illustrating advertisement and microblogging blog article not
With association.
Wherein, the first information may include microblogging blog article, and the second information may include advertisement etc..Obtaining multiple users couple
When the first information and the mutual-action behavior of the second information, the first information and the second information can be by microblogging pattern exhibition respectively
The content shown can make user comment on, thumb up and forward the first information and the second information.
And when in push scene in the embodiment of the present application, the second information be in the future show in the first information into
Row push, e.g., which can show in the microblogging blog article details page.
In addition, the technical solution of the application can be adapted for any one first information, i.e. any one microblogging blog article determines it
With associated advertisement, it can determine that having for each microblogging blog article is closed for each microblogging blog article in multiple microblogging blog articles
The advertisement of connection, and each microblogging blog article can be distinguished by mark.
Wherein, mutual-action behavior includes to the thumbing up of microblogging blog article or advertisement, forwards, comments on.
In some instances, this method further comprises: when multiple users are to the mutual-action behavior number of the first information
Less than frequency threshold value, then according to time sequencing, other first information for obtaining production source identical as the first information, which are used as, to be somebody's turn to do
The supplemental information of the first information；Multiple users are obtained to the mutual-action behavior of the supplemental information, when multiple users are to described first
The sum of mutual-action behavior number of information and its supplemental information is less than the frequency threshold value, then repeats described suitable according to the time
Sequence, the step of obtaining supplemental information of other first information as the first information for making source identical with the first information,
Until multiple users are greater than or equal to the number threshold to the sum of mutual-action behavior number of the first information and its supplemental information
Value.
Wherein, identical production source can be the microblogging blog article of same author.
For example, according to described previously, when the total value of the user interaction behavior number of microblogging blog article A is less than frequency threshold value, such as
100 times, then according to time sequencing, select other microblogging blog articles of the author of the microblogging blog article A of nearest time as microblogging blog article A
Supplement blog article, and the user interaction behavior number of other microblogging blog articles is determined, until microblogging blog article A and other microblogging blog articles
Until user interaction behavior number summation has reached frequency threshold value 100 times.
Preferably, according to the mutual-action behavior of each user, from for showing in multiple second information of the first information
Choosing has associated second information with the first information, as the corresponding third information of the first information, comprising: according to every
The mutual-action behavior of a user, that establishes multiple users and multiple first information interacts matrix and multiple users and multiple second
The interaction matrix of information；The vector of the first information is determined in corresponding interaction matrix for any first information, and
It determines for showing the vector in the second information of each of the first information；According to the vector of the first information and each
The vector of second information, determines the degree of association of the first information Yu each second information, and according to the numerical value of the degree of association, from more
Choosing in a second information has at least one associated second information, as at least one corresponding third of the first information
Information.
For example, according to described previously, according to the mutual-action behavior of a large amount of microblog users got, as shown in figure 5, establishing mutual
Dynamic matrix, wherein microblog users indicate that microblogging blog article is indicated with m with u, and advertisement is indicated with n, if microblog users pair
Microblogging blog article or advertisement produce mutual-action behavior, and the corresponding position in interaction matrix is 1, then the corresponding mutual-action behavior of m or n
Vector can be (u1, u2 ... un), by taking the user u1 and u2 that have interacted microblogging blog article m or advertisement n as an example, if to have interacted m micro- by u1
Rich blog article or n advertisement, u2 do not interact m microblogging blog article or n advertisement, then the corresponding mutual-action behavior vector of m or n can for (1,
, and so on 0 ...) each microblogging blog article or the corresponding mutual-action behavior vector of each advertisement are determined, according to each microblogging blog article
Or the corresponding mutual-action behavior vector of each advertisement determines the degree of association of each microblogging blog article and any advertisement, under which passes through
Formula 1) it determines:
Wherein, α microblogging blog article is shared in microblogging blog article m, shares β ad material in advertisement n, and i belongs to (0- α), and j belongs to
In (0- β), then miFor the corresponding mutual-action behavior vector of any microblogging blog article, njFor the corresponding mutual-action behavior of any microblogging blog article to
Amount, | mi| it is mutual-action behavior vector length, | nj| it is mutual-action behavior vector length.According to calculated each microblogging blog article and institute
After having Advertisement association degree, for each microblogging blog article, select at least one associated advertisement, i.e. degree of association numerical value is greater than
0 advertisement.
It should be noted that establishes multiple users and at least one first information interacts matrix and multiple use
Family can be set in the same interaction matrix with the matrix that interacts of at least one the second information, as shown in Figure 5.
In some instances, this method further include: according to the sequence that the numerical value of the degree of association is descending, to it is described extremely
Few third information is ranked up.
For example, for each microblogging blog article, the advertisement by its degree of association numerical value greater than 0 is ranked up according to described previously,
It is ranked up according to degree of association numerical value is descending.
Preferably, as shown in Fig. 2, from being selected in the third information got and the user identifier pair in the acquisition request
The third information answered, and return to the third information of the first information and selection, comprising: 201: being determined and used according to user identifier
Family attribute information, from the first information have associated third information in selection with the customer attribute information it is matched to
Few third information；202: the acquisition request is responded, at least one third information of the first information and selection is sent,
To be shown.
For example, according to described previously, when receiving the acquisition request of acquisition microblogging blog article of client transmission, according to
The ID at family, determines the attribute information of user, e.g., age of user, gender, interest and work etc., according to the attribute information of user,
From the corresponding matched advertisement of attribute information with selection and user in associated advertisement of the microblogging blog article, e.g., user property
Information be 20 years old University Female Students, and microblogging blog article 1 it is corresponding with associated advertisement 1 towards user's stereotactic conditions be also 20
Year University Female Students, then select the advertisement 1 as advertisement recommended to the user, be sent to together with microblogging blog article user for
Family checks, if the advertisement that final choice goes out is multiple, it is higher several as recommended advertisements to can choose the degree of association, selection
Quantity can predefine.Light exposure that can also be current according to advertisement selects light exposure low and the higher several works of the degree of association
For recommended advertisements.
The embodiment of the invention provides a kind of recommendation apparatus of information, and the embodiment of the method for above-mentioned offer may be implemented, tool
Body function realizes the explanation referred in embodiment of the method, and details are not described herein.
It should be noted that the embodiment of the present invention establishes a kind of relevance, energy between ad material and microblogging
User experience is enough promoted, consumers' acceptable degree can improve, and clicking rate can improve；ROI (the Return On of advertiser is promoted simultaneously
Investment) investment return ratio, ROI=advertisement belt convert/advertising cost, if user improves the clicking rate of advertisement,
And then improve the ROI of advertiser.
In addition, microblogging blog article belongs to a kind of media format of short text, colloquial style attribute is obvious, and ad material is much all
The form of picture, video, text is less, be unfavorable for the content by directly acquiring microblogging blog article and ad material come into
The determination of row relevance, and the embodiment of the present invention determines the pass between microblogging blog article and advertisement according to the mutual-action behavior of user
The determination of connection degree is more easier to obtain each data and more convenient can quickly determine the degree of association.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting
Count preference, it should be appreciated that in the process the step of particular order or level can be in the feelings for the protection scope for not departing from the disclosure
It is rearranged under condition.Appended claim to a method is not illustratively sequentially to give the element of various steps, and not
It is to be limited to the particular order or level.
In above-mentioned detailed description, various features are combined together in single embodiment, to simplify the disclosure.No
This published method should be construed to reflect such intention, that is, the embodiment of theme claimed needs to compare
The more features of the feature clearly stated in each claim.On the contrary, as appended claims is reflected
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims
It is hereby expressly incorporated into detailed description, wherein each claim is used as alone the individual preferred embodiment of the present invention.
For can be realized any technical staff in the art or using the present invention, above to disclosed embodiment into
Description is gone.To those skilled in the art；The various modifications mode of these embodiments will be apparent from, and this
The General Principle of text definition can also be suitable for other embodiments on the basis of not departing from the spirit and scope of the disclosure.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Range is consistent.
Description above includes the citing of one or more embodiments.Certainly, in order to describe above-described embodiment and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to cover fall into the appended claims
Protection scope in all such changes, modifications and variations.In addition, with regard to term used in specification or claims
The mode that covers of "comprising", the word is similar to term " includes ", just as " including " solved in the claims as transitional word
As releasing.In addition, the use of any one of specification in claims term "or" being to indicate " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit and step can by electronic hardware, computer software, or both knot
Conjunction is realized.For the replaceability (interchangeability) for clearly showing that hardware and software, above-mentioned various explanations
Property component (illustrative components), unit and step universally describe their function.Such function
It can be that the design requirement for depending on specific application and whole system is realized by hardware or software.Those skilled in the art
Can be can be used by various methods and realize the function, but this realization is understood not to for every kind of specific application
Range beyond protection of the embodiment of the present invention.
Various illustrative logical blocks or unit described in the embodiment of the present invention can by general processor,
Digital signal processor, specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or transistor logic, discrete hardware components or above-mentioned any combination of design carry out implementation or operation described function.General place
Managing device can be microprocessor, and optionally, which may be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a digital signal processor core or any other like configuration
To realize.
The step of method described in the embodiment of the present invention or algorithm can be directly embedded into hardware, processor execute it is soft
The combination of part module or the two.Software module can store in RAM memory, flash memory, ROM memory, EPROM storage
Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this field
In.Illustratively, storaging medium can be connect with processor, so that processor can read information from storaging medium, and
It can be to storaging medium stored and written information.Optionally, storaging medium can also be integrated into the processor.Processor and storaging medium can
To be set in asic, ASIC be can be set in user terminal.Optionally, processor and storaging medium also can be set in
In different components in the terminal of family.
In one or more exemplary designs, above-mentioned function described in the embodiment of the present invention can be in hardware, soft
Part, firmware or any combination of this three are realized.If realized in software, these functions be can store and computer-readable
On medium, or it is transferred on a computer readable medium in the form of one or more instructions or code forms.Computer readable medium includes electricity
Brain storaging medium and convenient for so that computer program is allowed to be transferred to from a place telecommunication media in other places.Storaging medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media may include but
It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk storage or other magnetic storage devices or other
What can be used for carry or store with instruct or data structure and it is other can be by general or special computer or general or specially treated
The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example
Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) are defined with being also contained in for the wireless way for transmitting such as example infrared, wireless and microwave
In computer readable medium.The disk (disk) and disk (disc) includes compress disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is usually with magnetic replicate data, and disk usually carries out optically replicated data with laser.Combinations of the above
Also it may be embodied in computer readable medium.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include
Within protection scope of the present invention.
Claims (10)
1. a kind of method for pushing of information, which is characterized in that apply in server, comprising:
Multiple users are obtained to the first information and the mutual-action behavior for showing the second information in the first information；
According to the mutual-action behavior of each user, from for show chosen in multiple second information of the first information with this
One information has associated second information, as the corresponding third information of the first information；
When receiving first information acquisition request, the first information and the corresponding third information of the first information are obtained, from
Third information corresponding with the user identifier in the acquisition request is selected in the third information got, and returns to described first
Information and the third information of selection.
2. the method according to claim 1, wherein the method further includes:
When multiple users are less than frequency threshold value to the mutual-action behavior number of the first information, then according to time sequencing, obtain with
Supplemental information of other first information in the identical production source of the first information as the first information；
Multiple users are obtained to the mutual-action behavior of the supplemental information, when multiple users are to the first information and its supplemental information
The sum of mutual-action behavior number be less than the frequency threshold value, then repeat described according to time sequencing, obtain and first letter
The step of manner of breathing is with supplemental information of other first information in source as the first information is made, until multiple users are to described
The sum of the first information and its mutual-action behavior number of supplemental information are greater than or equal to the frequency threshold value.
3. the method according to claim 1, wherein according to the mutual-action behavior of each user, from for showing
Choosing in multiple second information of the first information has associated second information with the first information, as the first information
Corresponding third information, comprising:
According to the mutual-action behavior of each user, that establishes multiple users and multiple first information interacts matrix and multiple users
Matrix is interacted with multiple second information；
For any first information, in corresponding interaction matrix, the vector of the first information is determined, and determine for showing
In the vector of the second information of each of the first information；
According to the vector of the first information and the vector of each second information, the first information and each second letter are determined
The degree of association of breath, and according to the numerical value of the degree of association, choosing from multiple second information has at least one associated second information,
As at least one corresponding third information of the first information.
4. according to the method described in claim 3, it is characterized in that, the method also includes:
According to the sequence that the numerical value of the degree of association is descending, at least one described third information is ranked up.
5. the method according to claim 1, wherein described select to obtain with described from the third information got
The corresponding third information of user identifier in request is taken, and returns to the third information of the first information and selection, comprising:
Customer attribute information is determined according to user identifier, and there is selection and institute in associated third information from the first information
State at least one matched third information of customer attribute information；
The acquisition request is responded, at least one third information of the first information and selection is sent, to be shown.
6. a kind of driving means of information, which is characterized in that apply in server, comprising:
First acquisition unit obtains multiple users to the first information and for showing the mutual of the second information in the first information
Dynamic behavior；
Selection unit, according to the mutual-action behavior of each user, from for showing in multiple second information of the first information
Choosing has associated second information with the first information, as the corresponding third information of the first information；
Return unit obtains the first information and the first information corresponding the when receiving first information acquisition request
Three information from selection third information corresponding with the user identifier in the acquisition request in the third information got, and are returned
Return the third information of the first information and selection.
7. device according to claim 6, which is characterized in that described device further comprises:
Second acquisition unit, when multiple users are less than frequency threshold value to the mutual-action behavior number of the first information, then according to when
Between sequence, obtain supplemental information of other first information as the first information for making source identical with the first information；
Multiple users are obtained to the mutual-action behavior of the supplemental information, when multiple users are to the first information and its supplemental information
The sum of mutual-action behavior number be less than the frequency threshold value, then repeat described according to time sequencing, obtain and first letter
The step of manner of breathing is with supplemental information of other first information in source as the first information is made, until multiple users are to described
The sum of the first information and its mutual-action behavior number of supplemental information are greater than or equal to the frequency threshold value.
8. device according to claim 6, which is characterized in that the selection unit includes:
Module is established, according to the mutual-action behavior of each user, establishes interact matrix of multiple users with multiple first information, and
Multiple users interact matrix with multiple second information；
Determining module in corresponding interaction matrix, determines the vector of the first information, and really for any first information
The fixed vector for showing in the second information of each of the first information；
First chooses module, according to the vector of the first information and the vector of each second information, determines first letter
The degree of association of breath and each second information, and according to the numerical value of the degree of association, choosing from the multiple second information has association
At least one second information, as at least one corresponding third information of the first information.
9. device according to claim 8, which is characterized in that described device further comprises:
Sequencing unit arranges at least one described third information according to the sequence that the numerical value of the degree of association is descending
Sequence.
10. device according to claim 6, which is characterized in that the return unit includes:
Second chooses module, determines customer attribute information according to user identifier, has associated third from the first information
Selection and at least one matched third information of the customer attribute information in information；
Sending module responds the acquisition request, sends at least one third information of the first information and selection, to carry out
It shows.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811476682.8A CN109784967A (en) | 2018-12-05 | 2018-12-05 | A kind of method for pushing and device of information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811476682.8A CN109784967A (en) | 2018-12-05 | 2018-12-05 | A kind of method for pushing and device of information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109784967A true CN109784967A (en) | 2019-05-21 |
Family
ID=66496679
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811476682.8A Pending CN109784967A (en) | 2018-12-05 | 2018-12-05 | A kind of method for pushing and device of information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109784967A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110673770A (en) * | 2019-09-18 | 2020-01-10 | 维沃移动通信有限公司 | Message display method and terminal equipment |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102289447A (en) * | 2011-06-16 | 2011-12-21 | 北京亿赞普网络技术有限公司 | Website webpage evaluation system based on communication network message |
| CN104090919A (en) * | 2014-06-16 | 2014-10-08 | 华为技术有限公司 | Advertisement recommending method and advertisement recommending server |
| CN107045700A (en) * | 2017-04-13 | 2017-08-15 | 中国联合网络通信集团有限公司 | Product method for pushing and device based on streaming user behavioural analysis |
| CN107105030A (en) * | 2017-04-20 | 2017-08-29 | 腾讯科技（深圳）有限公司 | Promotional content method for pushing and device |
| WO2017177183A1 (en) * | 2016-04-08 | 2017-10-12 | Mcallister Angie | Method and system for artificial intelligence based content recommendation and provisioning |
-
2018
- 2018-12-05 CN CN201811476682.8A patent/CN109784967A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102289447A (en) * | 2011-06-16 | 2011-12-21 | 北京亿赞普网络技术有限公司 | Website webpage evaluation system based on communication network message |
| CN104090919A (en) * | 2014-06-16 | 2014-10-08 | 华为技术有限公司 | Advertisement recommending method and advertisement recommending server |
| WO2017177183A1 (en) * | 2016-04-08 | 2017-10-12 | Mcallister Angie | Method and system for artificial intelligence based content recommendation and provisioning |
| CN107045700A (en) * | 2017-04-13 | 2017-08-15 | 中国联合网络通信集团有限公司 | Product method for pushing and device based on streaming user behavioural analysis |
| CN107105030A (en) * | 2017-04-20 | 2017-08-29 | 腾讯科技（深圳）有限公司 | Promotional content method for pushing and device |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110673770A (en) * | 2019-09-18 | 2020-01-10 | 维沃移动通信有限公司 | Message display method and terminal equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11936610B2 (en) | Privacy aligned and personalized social media content sharing recommendations | |
| CN110941740B (en) | Video recommendation method and computer-readable storage medium | |
| US10893082B2 (en) | Presenting content items shared within social networks | |
| US9240020B2 (en) | Method of recommending content via social signals | |
| CN103430176B (en) | Search aid system and method | |
| Ramakrishnan et al. | Toward a peopleweb | |
| CN108140041B (en) | For the viewing time cluster of video search | |
| CN102084386A (en) | Keyword-advertisement method using meta-information related to digital contents and system thereof | |
| US11347750B2 (en) | Search results based on subscription information | |
| CN114896492A (en) | Recommending live streaming content using machine learning | |
| TW201121273A (en) | Providing link to portion of media object in real time in social networking update | |
| EP2419842A1 (en) | Metadata browser | |
| TW200937281A (en) | Associating metadata with media objects using time | |
| CN107864192A (en) | Information-pushing method, device, server and readable storage medium storing program for executing | |
| CN112507163B (en) | Duration prediction model training method, recommendation method, device, equipment and medium | |
| US10476976B1 (en) | Consuming content items collaboratively | |
| CN1366643A (en) | Multimedia contents service system and method thereof | |
| CN103678463B (en) | The method and apparatus that metadata is associated with media object | |
| CN109168047A (en) | Video recommendation method, device, server and storage medium | |
| CN110209931B (en) | Media content pushing method and device, storage medium and electronic device | |
| CN110472997A (en) | A kind of advertisement frequency control method and device | |
| CN109815421A (en) | A kind of generation method of information, system and device | |
| CN109255070A (en) | Recommendation information processing method, device, computer equipment and storage medium | |
| CN109784967A (en) | A kind of method for pushing and device of information | |
| US20150363477A1 (en) | Methods and apparatus for information organization and exchange |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190521 |