CN109784839A - A kind of Campaign Management Platform based on big data technology - Google Patents
A kind of Campaign Management Platform based on big data technology Download PDFInfo
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- CN109784839A CN109784839A CN201811610336.4A CN201811610336A CN109784839A CN 109784839 A CN109784839 A CN 109784839A CN 201811610336 A CN201811610336 A CN 201811610336A CN 109784839 A CN109784839 A CN 109784839A
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Abstract
The present invention provides a kind of Campaign Management Platform based on big data technology.The platform includes: data Layer, including multiple data centers, data isolation and realizes data sharing by data/address bus each other between the data center；Middleware layer, to provide the platform service function including carrying out process and form design；Layer is modeled, provides modeling solution for business organization's modeling, personalized process binding and list；Application layer provides service application based on the modeling solution for enterprise, and the service application includes collaborative design and development, coordinated procurement, cooperating manufacture, co-marketing, cooperation with service；Presentation layer accesses interface to provide user.Campaign Management Platform according to the present invention based on big data technology, it is driving with order, change Traditional Marketing service business mode, marketing service platform " cloud " is changed by technologies such as internet, cloud computings, reduce the procurement cost of new user, capital of customers investment is minimized, while increasing potential customers and whole profit.
Description
Technical field
The present invention relates to e-commerce technologies, flat in particular to a kind of kind marketing management based on big data technology
Platform.
Background technique
In the manufacture lifecycle process of enterprise, for enterprise marketing management activity, cloud marketing service platform can
Service is provided, user can customize personalized operation flow according to different regulatory requirements, carry out enterprise external cooperation and interior
Portion's management, core business seamless connection, the Digital Enterprise for supporting building actual situation to combine.It is serviced by these, it can be to manufacture
The ability of the links such as the supplier of enterprise customer and distribution channel is effectively managed.Existing some enterprises have realized information-based substantially
Management mode transformation, realizes the electronization of automation and buying, the marketing and the means of services of production process.
But existing each operation system independent operating of company, research and development and service system are managed independently substantially, Life cycle
Service link fails to be connected completely, and whole cooperation has the following problems: (1) organizational change Yu resource consolidation of industrial chain lack number
According to support platform；(2) under New Manufacturing Mode, enterprise grasps not in place, lack of wisdom to product inventory and selling price system
Change supporting method.Under existing business mode, the administrative decision of core concentrates on parent company, and parent company's control force is higher, however same
Sample also brings larger pressure to the business control of general headquarters, is easy to cause that market reaction is slow, the decision-making time is long, dealer/service
It is weak that enthusiasm is managed in site, and the problems such as refinement business activities managerial confusion.
In order to solve the problems in the prior art, it is necessary to propose a kind of new kind marketing management based on big data technology
Platform.
Summary of the invention
A series of concept of reduced forms is introduced in Summary, this will in the detailed description section into
One step is described in detail.Summary of the invention is not meant to attempt to limit technical solution claimed
Key feature and essential features do not mean that the protection scope for attempting to determine technical solution claimed more.
In order to solve the problems in the prior art, it is flat that the present invention provides a kind of marketing managements based on big data technology
Platform, comprising:
Data Layer, including multiple data centers, data isolation and to pass through data/address bus real each other between the data center
Existing data sharing；
Middleware layer, to provide the platform service function including carrying out process and form design；
Layer is modeled, provides modeling solution for business organization's modeling, personalized process binding and list；
Application layer provides service application based on the modeling solution for enterprise, and the service application includes that collaboration is ground
Hair, coordinated procurement, cooperating manufacture, co-marketing, cooperation with service；
Presentation layer accesses interface to provide user.
Illustratively, each data center in the data Layer exists in the form of private cloud.
Illustratively, the middleware layer includes: flow services module, list service module, other service modules.
Illustratively, the flow services module, the list service module and other described service modules are associated with each other,
To obtain the association between sales service.
Illustratively, the sales service includes buying, inventory, quotation, finance, retail, distribution.
Illustratively, the modeling layer provides modeling solution based on the association between the sales service.
Illustratively, the presentation layer is set as the Portal portal based on load balancing.
Illustratively, the Campaign Management Platform and third party system are integrated.
Illustratively, it is described provided in a manner of WebService it is integrated with third party system.
Illustratively, the third party system includes: company ERP system, PDM system, after sale system, OA system.
Marketing management method according to the present invention based on big data technology is driving with order, changes Traditional Marketing clothes
Business model of being engaged in is provided by technologies such as internet, cloud computings by marketing service platform " cloud " change for parent company and branch company
Line, flexible, customized marketing service Informatization Service, can effectively dock, and prolong with systems such as parent company/branch company ERP, AS
The hand-held terminal device of a line retailer and maintenance man are extended to, comprehensive, whole business control is provided for enterprise.By solving cloud
Manufacture provides the problems in service cloud marketing chain workflow management, significantly reduces the marketing of enterprise by the centralized management in cloud
Cost is operated and managed, the procurement cost of new user is reduced, minimizes capital of customers investment, while increasing potential customers and entirety
Profit.
Detailed description of the invention
Following drawings of the invention is incorporated herein as part of the present invention for the purpose of understanding the present invention.Shown in the drawings of this hair
Bright embodiment and its description, principle used to explain the present invention.
In attached drawing:
Fig. 1 is the kind Campaign Management Platform product architecture based on big data technology according to one embodiment of the present of invention
Figure；
Fig. 2 is the flow chart according to the kind marketing management method based on big data technology of one embodiment of the present of invention.
Specific embodiment
In the following description, a large amount of concrete details are given so as to provide a more thorough understanding of the present invention.So
And it is obvious to the skilled person that the present invention may not need one or more of these details and be able to
Implement.In other examples, in order to avoid confusion with the present invention, for some technical characteristics well known in the art not into
Row description.
In order to thoroughly understand the present invention, detailed description will be proposed in following description, to illustrate center of the invention
Air conditioning energy consumption monitoring method.Obviously, it is special that the technical staff that execution of the invention is not limited to vehicle electric field is familiar with
Details.Presently preferred embodiments of the present invention is described in detail as follows, however other than these detailed descriptions, the present invention can also have it
His embodiment.
It should give it is noted that term used herein above is merely to describe specific embodiment, and be not intended to restricted root
According to exemplary embodiment of the present invention.As used herein, unless the context clearly indicates otherwise, otherwise singular
It is intended to include plural form.Additionally, it should be understood that when using term "comprising" and/or " comprising " in the present specification
When, indicate that there are the feature, entirety, step, operation, element and/or component, but do not preclude the presence or addition of one or more
Other a features, entirety, step, operation, element, component and/or their combination.
Now, an exemplary embodiment of the present invention is more fully described with reference to the accompanying drawings.However, these exemplary realities
Applying example can be implemented with many different forms, and should not be construed to be limited solely to the embodiments set forth herein.It should
These embodiments that are to provide understood are in order to enable disclosure of the invention is thoroughly and complete, and by these exemplary implementations
The design of example is fully conveyed to those of ordinary skill in the art.In the accompanying drawings, for the sake of clarity, the thickness of layer and region is exaggerated
Degree, and make that identical element is presented with like reference characters, thus description of them will be omitted.
Cloud manufacture is a kind of network-based, service-oriented wisdomization manufacture new model and means, its fusion development
Existing informationization manufacture (informationization designing, experiment, emulation, management, integrates production) technology and cloud computing, Internet of Things, service are counted
The emerging information technologies such as calculation, intelligence science, high-effect calculating, by all kinds of manufacturing recourses and manufacturing capacity virtualization, serviceization, structure
At the cloud service pond of manufacturing recourses and manufacturing capacity, and unified, intensively optimum management and operation, so that user only needs
Intelligence can be obtained on demand whenever and wherever possible by cloud and make resource and capability service, so wisdom complete its intelligence and make full Life Cycle
All kinds of activities of phase.
Based on Ubiquitous Network, by emerging manufacturing technology, emerging information technology, intelligence science technology and manufacture application field
Digitlization, the networking, intellectualized technology means of the 4 class technology depth integration such as technology, smart cloud manufacture, which constitutes with user, is
The wisdom manufacturing recourses of the heart and the service cloud (net) of ability make user just can by wisdom terminal and smart cloud manufacturing service platform
Obtain wisdom manufacturing recourses and ability on demand whenever and wherever possible, in manufacture total system, Life cycle activity (industrial chain) people,
Machine, object, environment, information perceives, interconnects, cooperateing with, learning, analyzing, recognizing with carrying out autonomous wisdom, decision, control and execution, promotees
Make to manufacture total system and people/tissue in Life cycle activity, management, technology/equipment (three elements) and information flow, object
Stream, cash flow, knowledge flow, service flow (five stream) integrated optimization；It constitutes a kind of based on Ubiquitous Network, user-center, man-machine object
Fusion, interconnected, serviceization, collaborative, the wisdom manufacture new model of personalization (customization), flexibility, socialization；And then it is high
Effect, green, flexibly manufactures products & services user at high-quality, saving, improves the market competitiveness of enterprise (or group).
In the manufacture lifecycle process of enterprise, for enterprise marketing management activity, cloud marketing service platform can
Service is provided, user can customize personalized operation flow according to different regulatory requirements, carry out enterprise external cooperation and interior
Portion's management, core business seamless connection, the Digital Enterprise for supporting building actual situation to combine.It is serviced by these, it can be to manufacture
The ability of the links such as the supplier of enterprise customer and distribution channel is effectively managed.Existing some enterprises have realized information-based substantially
Management mode transformation, realizes the electronization of automation and buying, the marketing and the means of services of production process.But each industry of company
Business system independent operating, research and development and service system are managed independently substantially, and Life cycle service link fails to be connected completely, whole
Cooperation has the following problems: (1) organizational change Yu resource consolidation of industrial chain lack data supporting platform；(2) novel manufacture mould
Under formula, enterprise grasps not in place, lack of wisdom supporting method to product inventory and selling price system.Existing business mode
Under, the administrative decision of core concentrates on parent company, and parent company's control force is higher, however equally also brings to the business control of general headquarters
Larger pressure, it is weak to be easy to cause that market reaction is slow, the decision-making time is long, dealer/service network manages enthusiasm, and refinement
The problems such as business activities managerial confusion.
In order to solve the problems in the prior art, it is flat that the present invention provides a kind of marketing managements based on big data technology
Platform.
Below with reference to a kind of Campaign Management Platform based on big data technology of Fig. 1 and Fig. 2, wherein Fig. 1 is according to the present invention
One embodiment the kind Campaign Management Platform product shelf composition based on big data technology；Fig. 2 is one according to the present invention
The flow chart of the kind marketing management based on big data technology of embodiment.
Embodiment one
The present invention provides a kind of Campaign Management Platform based on big data technology.Referring to Fig. 1, it illustrates according to this hair
The kind Campaign Management Platform product shelf composition based on big data technology of bright one embodiment.
Referring to Fig. 1, the Campaign Management Platform according to the present invention based on big data technology include: data Layer, middleware layer,
Model layer, application layer and presentation layer.
Data Layer includes multiple data centers, carries out data isolation each other between data center, is realized by data/address bus
Data sharing.Illustratively, the data center exists in the form of private cloud.
Data center provides big data for platform, models layer and application layer is based on big data computation modeling and obtains marketing management
Model, enterprise are based on the personalized customization of marketing management model realization, realize that whole standardization, part are fine-tuning, improve suitable marketing
The adaptability for managing platform reduces the marketing operation and management cost of enterprise, reduces the procurement cost of new user, minimize and care for
Objective capital investment, while increasing potential customers and whole profit.
Middleware layer is to provide the platform service function including carrying out process and form design.Referring to Fig. 1, intermediate gradually layer
Including flow services module, list service module, other service modules.
Flow services module provides service for the marketing management process of enterprise, specifically include flow engine, flow definition,
Flow monitoring, flow path visual, process multi-tenant technology.It is suitable for the startings of process, customized, the process section of process function
Data isolation between point monitoring, process.The omnibearing management of implementation process.Workflow management based on big data may be implemented to seek
Sell the efficiency of the whole managerial promotion marketing of process.
List service module provides the list management service of each flow nodes to the marketing management process for enterprise.It is wrapped
It includes: built-in list, insertion list, list permission, list visualization, reverse generation.It generates, mentions from list access authority to list
For unified list service.
Other service modules for enterprise to provide including Electronic Signature, mail transmission, Report Form Design, code instrumentation, disappear
Cease the service of middleware etc..
Illustratively, the flow services module, the list service module and other described service modules are associated with each other,
To obtain the association between sales service.The sales service includes buying, inventory, quotation, finance, retail, distribution.Middleware
Layer is used as flow management and control core function, to be achieved marketing management under the big data that data center provides, realize
By encode based on product from research and development, produce to marketing overall process fining, omnibearing management.
Referring to Fig. 2, the stream of the kind marketing management according to an embodiment of the invention based on big data technology is shown
Cheng Tu.
At buying end, with order-driven market, is sequentially generated and purchased for the pre- packing slip of product U9 based on marketing strategy
Order, buying receiving note, buying storage bill, cash requirement.Price side is wherein generated using the price list at receiving note driving quotation end
Case.At inventory end, storage bill is accordingly generated based on buying storage bill and price plan.At financial end, money is asked based on buying end
End, which sequentially generates, deals with single list, payment order, income, voucher and general ledger.Retail terminal sequentially generates retail list, zero according to sales situation
Pre- shipment, retail shipment are sold, based on retail shipment, generates outbound list and requisition slip at inventory end.At the distribution end of retail trader, base
It generates sale in sales order to return goods with shipment, sale shipment, sale, wherein corresponding sale shipment, inventory end also generates outbound
It is single.The sale shipment of retail shipment and sales end based on retail terminal sequentially generates receivable list, charge slip and branch at financial end
It is single out.Meanwhile platform also provides the basic data of product U9, the monitoring of competing product and group financial statements.
Layer is modeled, provides modeling solution for business organization's modeling, personalized process binding and list.Illustratively,
Layer is modeled based on the association between the sales service in corporate model, provides model view and application side using enterprise modeling tool
Case.
Application layer provides service application based on the modeling solution for enterprise, and the service application includes that collaboration is ground
Hair, coordinated procurement, co-marketing, cooperating manufacture, cooperation with service.These applications may be implemented to product structure, material information, conjunction
Make the management of partner, organization etc..Illustratively, the collaborative design and development may be selected including Model of Collaborative Design, collaboration policy
Mode, cooperative experiment mode.Illustratively, it includes: directly lower single mode that the coordinated procurement, which may be selected, askes quoting model, public affairs
Open bidding mode.Illustratively, the cooperating manufacture may be selected to include: cloud scheduled production mode, external processing mode.Illustratively,
The co-marketing may be selected to include: selling mode, proxy mode, co-operative marketing mode.Illustratively, the system service can
Selection includes: service subsidiary's mode, third party's service mode, Dealer service mode.Layer is modeled according to corporate model upper
It states and optimal application scheme is provided under the selectable modes of application, realize the personalized customization of modeling solution, realize whole
Standardization, part are fine-tuning.
Presentation layer accesses interface to provide user.Illustratively, Portal portal of the presentation layer based on load balancing,
For the portal platform of enterprise rollout personalization.
Illustratively, the Campaign Management Platform and third party system are integrated.Illustratively, described with WebService's
Mode provides integrated with third party system.Illustratively, the third party system includes: company ERP system, PDM system, sells
System, OA system afterwards.Campaign Management Platform and third party system is integrated to realize main body at different levels, prevent through foundation of shaking hands
Business association relationship realizes that operation flow, form information interconnect.
In an example of the invention, based on the kind Campaign Management Platform product of big data technology with enterprise marketing activity
It serves as theme, realizes enterprise marketing business and platform co-marketing service interfacing, firstly, the annual price strategy formulated according to enterprise
With expense strategy and monthly marketing plan, it is synchronized to co-marketing platform, is acquired by the retail terminal of co-marketing platform
Sales data enables general headquarters and region to implement to grasp the sales information and inventory information of dealer and site, to realize
The target of center enterprise and dealer's co-marketing.Basic platform can provide the management to enterprise's basic data, such as product knot
Structure, material information, affiliate's information, organization etc. support to integrate from ERP is two-way, such as extract material letter from ERP
Breath also supports that business datum (such as inventory, settlement information etc.) is synchronized in ERP on platform.
In conclusion the marketing management method according to the present invention based on big data technology, is driving with order, changes and pass
Marketing service business model of uniting is parent company and point public affairs by technologies such as internet, cloud computings by marketing service platform " cloud " change
Department provides online, flexible, customized marketing service Informatization Service, can be effective with the systems such as parent company/branch company ERP, AS
Docking, and the hand-held terminal device of a line retailer and maintenance man are extended to, comprehensive, whole business control is provided for enterprise.
The problems in service cloud marketing chain workflow management is provided by solving cloud manufacture, is significantly reduced by the centralized management in cloud
The marketing of enterprise operates and manages cost, reduces the procurement cost of new user, minimizes capital of customers investment, while increasing potential
Client and whole profit.
The present invention has been explained by the above embodiments, but it is to be understood that, above-described embodiment is only intended to
The purpose of citing and explanation, is not intended to limit the invention to the scope of the described embodiments.Furthermore those skilled in the art
It is understood that the present invention is not limited to the above embodiments, introduction according to the present invention can also be made more kinds of member
Variants and modifications, all fall within the scope of the claimed invention for these variants and modifications.Protection scope of the present invention by
The appended claims and its equivalent scope are defined.
Claims (10)
1. a kind of Campaign Management Platform based on big data technology characterized by comprising
Data Layer, including multiple data centers data isolation and realize number by data/address bus each other between the data center
According to shared；
Middleware layer, to provide the platform service function including carrying out process and form design；
Layer is modeled, provides modeling solution for business organization's modeling, personalized process binding and list；
Application layer provides service application based on the modeling solution for enterprise, and the service application includes collaborative design and development, association
With buying, cooperating manufacture, co-marketing, cooperation with service；
Presentation layer accesses interface to provide user.
2. Campaign Management Platform as described in claim 1, which is characterized in that each data center in the data Layer is with private
The form of cloud exists.
3. Campaign Management Platform as described in claim 1, which is characterized in that the middleware layer include: flow services module,
List service module, other service modules.
4. Campaign Management Platform as claimed in claim 3, which is characterized in that the flow services module, the list service
Module and other described service modules are associated with each other, to obtain the association between sales service.
5. Campaign Management Platform as claimed in claim 4, which is characterized in that the sales service includes buying, inventory, report
Valence, finance, retail, distribution.
6. Campaign Management Platform as described in claim 1, which is characterized in that the modeling layer is based between the sales service
Association provide modeling solution.
7. Campaign Management Platform as described in claim 1, which is characterized in that the presentation layer is set as based on load balancing
Portal portal.
8. Campaign Management Platform as claimed in claim 2, which is characterized in that the Campaign Management Platform and third party system collection
At.
9. Campaign Management Platform as claimed in claim 4, which is characterized in that described to be provided in a manner of WebService and the
Three method, systems integrate.
10. Campaign Management Platform as claimed in claim 4, which is characterized in that the third party system includes: ERP system, enterprise
System, PDM system, after sale system, OA system.
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| CN201811610336.4A CN109784839A (en) | 2018-12-27 | 2018-12-27 | A kind of Campaign Management Platform based on big data technology |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110751462A (en) * | 2019-10-17 | 2020-02-04 | 中国葛洲坝集团装备工业有限公司 | Supply chain management system based on industrial internet |
| CN112365282A (en) * | 2020-10-29 | 2021-02-12 | 苏州实盎网络科技有限公司 | Marketing big data modeling method and platform |
| CN113254145A (en) * | 2021-04-07 | 2021-08-13 | 复旦大学 | Human-computer-object fusion application operation supporting method based on micro-service architecture |
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