CN109729427B - Method and device for counting viewing time - Google Patents
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- CN109729427B CN109729427B CN201711050311.9A CN201711050311A CN109729427B CN 109729427 B CN109729427 B CN 109729427B CN 201711050311 A CN201711050311 A CN 201711050311A CN 109729427 B CN109729427 B CN 109729427B
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Abstract
The invention discloses a statistical method and a device for viewing duration, which relate to the technical field of viewing data processing and can enable viewing duration data to more accurately reflect viewing behaviors of users, and the main technical scheme of the invention is as follows: acquiring viewing duration data corresponding to user viewing behaviors, wherein the viewing duration data at least comprises viewing starting time and viewing ending time; judging whether a watching termination signal is collected in a time period from the watching starting time to the watching ending time, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal; if yes, recording and acquiring a time point corresponding to the audience rating termination signal; and cleaning the viewing duration data according to the time point corresponding to the viewing termination signal. The invention is mainly used for counting the watching time length.
Description
Technical Field
The invention relates to the technical field of viewing data processing, in particular to a viewing duration statistical method and device.
Background
The audience rating is the percentage of the number of people watching a certain television channel or a certain television program in a period of time to the total number of people watching users in the same period of time, and is an important index for evaluating whether the television program is popular with the public, and television workers can analyze the watching preference of the users according to the audience rating of the television program so as to make more optimal adjustment on the making, broadcasting time and the like of the television program.
At present, before counting the audience rating of a television program by using a television monitoring system, the television monitoring system needs to collect the viewing duration data generated by the one-time watching behavior of a user on a television channel, wherein the viewing duration data refers to the staying time of the user on the television channel at one time. However, when the user finishes watching the television in other manners, the television monitoring system cannot acquire the shutdown signal of the set-top box, and then still thinks that the user is in the watching state all the time, so that the acquired watching time length data is inaccurate and has deviation.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for counting viewing duration, and mainly aims to perform data cleaning on viewing duration data so as to delete the viewing duration generated by non-user actual viewing behavior, so that the cleaned viewing duration data can reflect the viewing behavior of the user more accurately.
In order to solve the above problems, the present invention mainly provides the following technical solutions:
in one aspect, the present invention provides a method for counting viewing duration, including:
acquiring viewing duration data corresponding to user viewing behaviors, wherein the viewing duration data at least comprises viewing starting time and viewing ending time;
judging whether a watching termination signal is collected in a time period from the watching starting time to the watching ending time, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal;
if yes, recording and acquiring a time point corresponding to the audience rating termination signal;
and cleaning the viewing duration data according to the time point corresponding to the viewing termination signal.
Preferably, the cleaning the viewing duration data according to the time point corresponding to the viewing termination signal includes:
after the audience rating termination signals are collected, determining the number of the audience rating termination signals;
when the number of the audience stop signals is determined to be one, determining the time point of collecting the audience stop signals as an audience stop time point;
and deleting the watching duration between the watching termination time point and the watching termination time in the watching duration data.
Preferably, the cleaning the viewing duration data according to the time point corresponding to the viewing termination signal includes:
when the number of the audience stop signals is determined to be multiple, detecting whether an audience restart signal is collected in the time period, wherein the audience restart signal is a television starting signal or a set top box power-on signal;
according to the time sequence of the collected audience stop signals, pairing the plurality of audience stop signals with the audience restart signals, wherein each audience stop signal is in a pair with the audience restart signal which is after the collected audience stop signal time and is adjacent to the audience stop signal;
and deleting the watching duration between each pair of the watching termination signal and the watching restart signal in the watching duration data.
Preferably, after obtaining the viewing duration data corresponding to the user viewing behavior, the method further includes at least one of:
judging whether the viewing time length data is smaller than a first preset viewing time length or not;
if yes, determining the viewing duration data smaller than the first preset viewing duration as first invalid viewing data, and deleting the first invalid viewing data;
judging whether the viewing duration data is greater than a second preset viewing duration which is greater than the first preset viewing duration;
and if so, determining the viewing duration data larger than the second preset viewing duration as second invalid viewing data, and deleting the second invalid viewing data.
Preferably, the user viewing behavior data is a plurality of pieces, and after the viewing duration data is cleaned, the method further includes:
and summing the cleaned viewing duration data to obtain a statistical result of the viewing duration.
In order to achieve the above object, according to another aspect of the present invention, there is provided a storage medium, the storage medium includes a stored program, wherein when the program runs, the apparatus on which the storage medium is located is controlled to execute the above method for counting the viewing time length.
In order to achieve the above object, according to another aspect of the present invention, there is provided a processor for executing a program, wherein the program is executed to perform the above method for counting viewing time.
On the other hand, the invention also provides a device for counting the viewing time, which comprises:
the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring viewing duration data corresponding to viewing behaviors of users, and the viewing duration data at least comprises viewing starting time and viewing ending time;
the judging unit is used for judging whether a watching termination signal is acquired in a time period from the watching start time acquired by the acquiring unit to the watching end time acquired by the acquiring unit, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal;
the recording unit is used for recording a time point corresponding to the collected watching termination signal when the judging unit judges that the watching termination signal is collected in the time period from the watching start time to the watching end time;
and the cleaning unit is used for cleaning the viewing duration data according to the time point corresponding to the viewing termination signal recorded by the recording unit.
Preferably, the washing unit includes:
the first determining module is used for determining the number of the audience stop signals after the audience stop signals are collected;
a second determining module, configured to determine, when the first determining module determines that the number of viewing termination signals is one, a time point at which the viewing termination signal is acquired as a viewing termination time point;
and the first deleting module is used for deleting the viewing time length between the viewing termination time point determined by the second determining module and the viewing termination time in the viewing time length data.
Preferably, the washing unit further comprises:
the detection module is used for detecting whether a watching restart signal is collected in the time period or not when the first determination module determines that the number of the watching termination signals is multiple, wherein the watching restart signal is a television starting signal or a set top box power-on signal;
the matching module is used for matching the plurality of audience stop signals with the audience restart signals detected by the detection module according to the time sequence of the collected audience stop signals, and each audience stop signal is in a pair with the audience restart signal which is adjacent to the audience stop signal after the audience stop signal is collected;
and the second deleting module is used for deleting the watching duration between each pair of the watching termination signal and the watching restart signal in the watching duration data.
Preferably, the apparatus further comprises:
the judging unit is further used for judging whether the viewing duration data is smaller than a first preset viewing duration after the viewing duration data corresponding to the user viewing behaviors is acquired;
a first determining unit, configured to determine, when the judging unit judges that the viewing duration data is less than a first preset viewing duration, that the viewing duration data that is less than the first preset viewing duration is first invalid viewing data, and delete the invalid viewing data;
a deleting unit configured to delete the first invalid viewing data;
the judging unit is used for judging whether the viewing duration data is greater than a second preset viewing duration, and the second preset viewing duration is greater than the first preset viewing duration;
a second determining unit, configured to determine, when the judging unit judges that the viewing duration data is longer than a second preset viewing duration, that the viewing duration data longer than the second preset viewing duration is second invalid viewing data;
the deleting unit is further configured to delete the second invalid viewing data.
Preferably, the apparatus further comprises:
and the statistical unit is used for cleaning the viewing duration data and then summing the cleaned viewing duration data to obtain a statistical result of the viewing duration.
By the technical scheme, the technical scheme provided by the invention at least has the following advantages:
the invention provides a statistical method and apparatus of the audience rating time, the invention is through looking for whether there is a method of the audience rating that stops the signal between the audience rating start time that the data includes in the audience rating time to the end time of audience rating, and then confirm whether the situation that the user stops watching TV in the time quantum happens, wherein the audience rating stops the signal and includes the television and shuts down the power off the signal of the set-top box, compare, the existing method is only to realize and judge whether the user stops watching TV according to the set-top box shut down signal received, the invention can also judge whether the user stops watching TV according to other audience rating stop signals such as television shut down signal, set-top box power off signal monitored, etc., and when looking for the audience rating and stopping the signal between the audience rating start time that the data includes and finishing the time, record and receive the time point of stopping the audience rating signal, and cleaning the viewing duration data according to the recorded time points, and deleting the viewing duration generated by the behavior that the non-user actually watches the television.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a method for counting viewing duration according to an embodiment of the present invention;
fig. 2 is a flowchart of another method for counting viewing duration according to an embodiment of the present invention;
fig. 3 is a block diagram of a device for counting viewing duration according to an embodiment of the present invention;
fig. 4 is a block diagram of another apparatus for counting viewing duration according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
An embodiment of the present invention provides a method for counting viewing duration, as shown in fig. 1, the method includes determining whether a received viewing termination signal exists between viewing start time and viewing termination time included in viewing duration data, and further performing data cleaning on the viewing duration data according to a time point of the received viewing termination signal, where the method includes the following specific steps:
101. and acquiring viewing duration data corresponding to the viewing behaviors of the user.
The viewing duration data refers to viewing duration data generated by one-time viewing behavior of a user on a television channel, namely viewing duration data generated by one-time viewing behavior of the television channel between starting time of the user entering the television channel and leaving time of a switching channel when the user watches the television.
The viewing duration data at least comprises a viewing starting time and a viewing ending time. The viewing starting time refers to the time when a user enters a television channel to start viewing the television program on the current television channel when watching the television, and the viewing ending time refers to the time corresponding to the viewing behavior that the user finishes the current television channel by switching the channel or the time when the set top box is closed on the current television channel to stop viewing the television.
In the embodiment of the invention, the counting of the one-time watching duration of the user on the current channel can be realized according to the starting time of the user for watching the television program by entering the television channel and the ending time of the watching behavior of the user for switching the channel to end the current channel, or the counting of the one-time watching duration of the user on the current channel can be realized according to the starting time of the user for watching the television program by entering the television channel and the time corresponding to the turn-off signal returned by the set top box when the user stops watching the television. The embodiment of the present invention is not limited to the method for counting viewing duration data.
102. And judging whether a viewing termination signal is collected in a time period from the viewing starting time to the viewing ending time.
The receiving termination signal is a television shutdown signal or a set top box power-off signal.
In the embodiment of the invention, whether an audience stop signal is received between the audience start time and the audience stop time included in the audience time length data is judged, the audience stop signal is a television shutdown signal or a set top box power-off signal, when the audience stop signal is not received in the time slot, the audience time length of the behavior of not actually watching television by the user does not exist in the time slot, when the audience stop signal is received in the time slot, the audience time length of the behavior of not actually watching television by the user in the time slot can be determined, correspondingly, the audience time length data is inaccurate, and the behavior of not actually watching television by the user is that the power supply of the television or the set top box of the cut-off machine is only closed when the user stops watching television, so that the shutdown signal of the set top box is not returned, and the television monitoring system can not acquire the shutdown signal of the set top box, the viewing behavior that the user is always in the viewing state is still considered.
103. And if the collected viewing termination signal is judged to be collected in the time period from the viewing starting time to the viewing ending time, recording the time point corresponding to the collected viewing termination signal.
The time corresponding to the viewing termination signal refers to a time point corresponding to the television shutdown signal or the set top box power-off signal received between the viewing start time and the viewing end time included in the viewing duration data.
In the embodiment of the present invention, when the viewing termination signal is received between the viewing start time and the viewing end time, it may be determined that the viewing duration during which the non-user actually views the television exists within the time period, and accordingly, the viewing duration data is inaccurate, and therefore, a time point corresponding to the collected viewing termination signal needs to be recorded so as to clean the viewing duration data.
104. And cleaning the viewing duration data according to the time point corresponding to the viewing termination signal.
In the embodiment of the present invention, when the time point corresponding to the viewing termination signal is recorded, it may be determined that the user has turned off the television or has cut off the power supply of the set-top box at the time point, and accordingly, the viewing duration generated after the time point is not actually viewed by the user, but only the television monitoring system does not receive the power-off signal of the set-top box, so that the set-top box is considered to be still working, and then, according to the time point corresponding to the viewing termination signal, the viewing duration data may be cleaned, and the viewing duration not actually viewed by the user is deleted.
The embodiment of the invention provides a method and a device for counting the watching duration, the embodiment of the invention determines whether the situation that a user stops watching TV in the time period occurs by searching whether a watching termination signal exists between the watching start time and the watching end time included in the watching duration data, wherein the watching termination signal can comprise a TV off signal or a set top box power-off signal, compared with the prior art, the prior method only judges whether the user stops watching TV according to the received set top box power-off signal, the embodiment of the invention can also judge whether the user stops watching TV according to other monitored watching termination signals such as the TV off signal and the set top box power-off signal, and when the termination signal is searched between the watching start time and the watching end time included in the watching duration data, the method and the device can further perform data cleaning on the collected viewing duration data, so that the cleaned viewing duration data can more accurately reflect the viewing behaviors of the user.
To explain the above embodiments in more detail, another method for counting viewing duration is provided in the embodiments of the present invention, as shown in fig. 2, the method determines the number of viewing termination signals received between the viewing start time and the viewing end time included in the viewing duration data, and further determines that there are several segments of viewing durations during which the non-user actually views the television within the time period, and performs data cleaning on the viewing durations, and the following specific steps are provided in the embodiments of the present invention:
201. and acquiring viewing duration data corresponding to the viewing behaviors of the user.
The viewing duration data refers to viewing duration data generated by one-time viewing behavior of a user on a television channel, namely viewing duration data generated by one-time viewing behavior of the television channel between starting time of the user entering the television channel and leaving time of a switching channel when the user watches the television.
The viewing duration data at least comprises viewing starting time and viewing ending time;
in the embodiment of the present invention, the viewing duration data corresponding to the viewing behavior of the user is obtained, please refer to step 101, which is not described herein again.
In the embodiment of the present invention, in the obtained viewing duration data corresponding to the viewing behavior of the user, not every piece of viewing duration data includes a viewing duration corresponding to a non-user actual viewing behavior. And the non-user actual watching behavior refers to a watching behavior that when the user stops watching the television, the power supply of the television is only turned off or the set top box is cut off, so that the set top box power-off signal is not returned, and further, the television monitoring system cannot acquire the set top box power-off signal and still thinks that the user is always in a watching state. Therefore, in order to improve the processing of the viewing duration data, it is not necessary to clean each piece of viewing duration data, or to screen the viewing duration data that preferentially needs data cleaning from the viewing duration data, specifically, the viewing duration data may be primarily screened by either one of the following two methods or by both of the following two methods:
firstly, judging whether the viewing duration data is smaller than a first preset viewing duration, if so, determining the viewing duration data smaller than the first preset viewing duration as first invalid viewing data, and deleting the first invalid viewing data.
The first preset viewing duration refers to a duration that a user stays in a current channel for a short time due to frequent channel switching or frequent television switching, and the duration is not a real viewing intention of the user, so that when the obtained viewing duration data is less than the first preset viewing duration, the viewing duration data can be directly deleted.
And secondly, judging whether the viewing duration data is greater than a second preset viewing duration, if so, determining the viewing duration data greater than the second preset viewing duration as second invalid viewing data, and deleting the second invalid viewing data.
The second preset viewing duration is greater than the first preset viewing duration, and the second preset viewing duration refers to a viewing duration with too long viewing duration data monitored by the television monitoring system, for example, 24 hours, which is the viewing duration generated when a user watches television unconventionally, for example, the habit of the user stopping watching television is to only turn off the television but not turn off the set top box or directly cut off the power supply of the set top box, if the television monitoring system cannot receive a returned set top box shutdown signal, the user is still considered to be watching television all the time, so that the behavior of the user watching television unconventionally is timed all the time.
In the embodiment of the invention, when judging whether the viewing duration data is greater than the second preset viewing duration, determining that the viewing duration data needs to be cleaned, determining the viewing duration data greater than the second preset viewing duration as second invalid viewing data, and deleting the second invalid viewing data.
202. And judging whether a viewing termination signal is collected in a time period from the viewing starting time to the viewing ending time.
The receiving termination signal is a television shutdown signal or a set top box power-off signal.
In the embodiment of the present invention, it is determined whether a viewing termination signal is collected in a time period from a viewing start time to a viewing end time, please refer to step 102 specifically, which is not described herein again.
203. And if the collected viewing termination signal is judged to be collected in the time period from the viewing starting time to the viewing ending time, recording the time point corresponding to the collected viewing termination signal.
The time corresponding to the viewing termination signal refers to a time point corresponding to the television shutdown signal or the set top box power-off signal received between the viewing start time and the viewing end time included in the viewing duration data.
In the embodiment of the present invention, when the viewing termination signal is received between the viewing start time and the viewing end time, it may be determined that the viewing duration during which the non-user actually views the television exists within the time period, and accordingly, the viewing duration data is inaccurate, and therefore, a time point corresponding to the collected viewing termination signal needs to be recorded so as to clean the viewing duration data.
204. And cleaning the viewing duration data according to the time point corresponding to the viewing termination signal.
In the embodiment of the present invention, the specific step of cleaning the viewing duration data according to the time point corresponding to the viewing termination signal is as follows:
and determining the number of the audience stop signals after the audience stop signals are collected, and determining the time point of collecting the audience stop signals as the audience stop time point when the number of the audience stop signals is determined to be one. And deleting the watching time length from the watching termination time point to the watching termination time in the watching time length data.
The viewing termination time point refers to the time corresponding to a television shutdown signal or a set top box power-off signal received between the viewing start time and the viewing termination time included in the viewing duration data, for example, when the time period corresponding to the viewing duration data is 9:00-10:00, a viewing termination signal is received in the time period, and the corresponding receiving time is 9:50, it indicates that the user has terminated viewing at 9:50, the viewing termination time point is determined at 9:50, the method for cleaning the viewing duration data is to delete the viewing duration of 9:50-10:00, and the corresponding viewing duration data reflecting the actual viewing behavior of the user is the viewing duration data of 9:00-9: 50.
Further, another method for cleaning the viewing duration data according to the time point corresponding to the viewing termination signal is provided in the embodiments of the present invention, which includes the following specific steps:
when the number of the audience stop signals is determined to be multiple, whether the audience restart signals are collected in a time period is detected, the audience restart signals are television starting signals or set top box power-on signals, the audience stop signals and the audience restart signals are paired according to the time sequence of the collected audience stop signals, each audience stop signal and the audience restart signal which is behind the audience stop signal and adjacent to the audience stop signal are in a pair, and the audience duration between each pair of the audience stop signals and the audience restart signals in the audience duration data is deleted.
Wherein, when determining that there are a plurality of received viewing termination signals, it can be determined that there are a plurality of user on/off television or set-top box power-on/off behaviors between the viewing start time and the viewing end time, so that it is necessary to detect a viewing restart signal corresponding to the viewing termination signal in the time period, the viewing restart signal being a television on signal or set-top box power-on signal, whereby, the viewing duration between each pair of viewing restart signals and its corresponding viewing termination signal is generated by the actual viewing behavior of the user, and according to the sequence of the collected viewing termination signals, the viewing duration between each viewing termination signal and the adjacent viewing restart signal after the collected viewing termination signal time is the duration generated by the actual viewing behavior of the non-user, when cleaning the viewing duration data, the viewing duration generated by the actual viewing behavior of the non-user can be directly generated.
205. And summing the cleaned viewing time data to obtain a statistical result of the viewing time.
In the embodiment of the present invention, when the viewing behavior data of the user is multiple, after the viewing duration data is cleaned, summing processing may be performed on the cleaned viewing duration data, for example, the viewing durations generated by multiple viewing behaviors of the user on a television channel are counted, so as to obtain the total viewing duration of a television program watched by the user on the television channel within a period of time. The method for counting the viewing time length on the television channel in the embodiment of the invention is not limited.
Further, as an implementation of the methods shown in fig. 1 and fig. 2, an embodiment of the present invention provides an apparatus for counting viewing time. The embodiment of the apparatus corresponds to the embodiment of the method, and for convenience of reading, details in the embodiment of the apparatus are not repeated one by one, but it should be clear that the apparatus in the embodiment can correspondingly implement all the contents in the embodiment of the method. The apparatus is applied to count the viewing duration, and specifically as shown in fig. 3, the apparatus includes:
an obtaining unit 31, configured to obtain viewing duration data corresponding to a viewing behavior of a user, where the viewing duration data at least includes a viewing start time and a viewing end time;
a determining unit 32, configured to determine whether a viewing termination signal is collected in a time period from the viewing start time obtained by the obtaining unit 31 to the viewing end time obtained by the obtaining unit 31, where the viewing termination signal is a television shutdown signal or a set-top box power-off signal;
a recording unit 33, configured to record a time point corresponding to the collected viewing termination signal when the judging unit 32 judges that the viewing termination signal is collected in the time period from the viewing start time to the viewing end time;
and a cleaning unit 34, configured to clean the viewing duration data according to the time point corresponding to the viewing termination signal recorded by the recording unit 33.
Further, as shown in fig. 4, the cleaning unit 34 includes:
a first determining module 341, configured to determine the number of the viewing termination signals after the viewing termination signals are collected;
a second determining module 342, configured to determine, when the first determining module 341 determines that the number of the viewing termination signals is one, a time point at which the viewing termination signal is collected as a viewing termination time point;
a first deleting module 343, configured to delete the viewing duration from the viewing termination time point to the viewing termination time determined by the second determining module 342 in the viewing duration data.
Further, as shown in fig. 4, the cleaning unit 34 further includes:
a detecting module 344, configured to detect whether a viewing restart signal is collected in the time period when the first determining module 341 determines that the number of the viewing termination signals is multiple, where the viewing restart signal is a television power-on signal or a set-top box power-on signal;
a pairing module 345, configured to pair the multiple viewing termination signals with the viewing restart signal detected by the detection module 344 according to the time sequence of the collected viewing termination signals, where each viewing termination signal is paired with a viewing restart signal that is after the time of collecting the viewing termination signal and is adjacent to the viewing termination signal;
a second deleting module 346, configured to delete the viewing duration between each pair of the viewing termination signal and the viewing restart signal in the viewing duration data.
Further, as shown in fig. 4, the apparatus further includes:
the determining unit 32 is further configured to determine whether the viewing duration data is smaller than a first preset viewing duration after acquiring the viewing duration data corresponding to the viewing behavior of the user;
a first determining unit 35, configured to determine, when the determining unit 32 determines that the viewing duration data is less than a first preset viewing duration, that the viewing duration data that is less than the first preset viewing duration is first invalid viewing data;
a deleting unit 36 configured to delete the first invalid viewing data;
the judging unit 32 is further configured to judge whether the viewing duration data is greater than a second preset viewing duration, where the second preset viewing duration is greater than the first preset viewing duration;
a second determining unit 37, configured to determine, when the determining unit 32 determines that the viewing duration data is longer than a second preset viewing duration, that the viewing duration data longer than the second preset viewing duration is second invalid viewing data;
the deleting unit 36 is further configured to delete the second invalid viewing data.
Further, as shown in fig. 4, the apparatus further includes:
and the statistical unit 38 is configured to sum the cleaned viewing duration data after the viewing duration data is cleaned, so as to obtain a statistical result of the viewing duration.
In summary, embodiments of the present invention provide a method and an apparatus for counting viewing duration, in which a method for determining whether a viewing termination signal exists between a viewing start time and a viewing end time included in viewing duration data is performed to determine whether a situation that a user terminates viewing a television occurs within the time period, where the viewing termination signal may include a television power-off signal or a set-top box power-off signal, to determine whether the user terminates viewing the television, and when the viewing termination signal is found between the viewing start time and the viewing end time included in the viewing duration data, a time point at which the viewing termination signal is received is recorded, and the viewing duration data is cleaned according to the recorded time point, to delete a duration generated by an actual television viewing behavior of a non-viewing user, and to improve data cleaning efficiency, the method and the device have the advantages that each piece of viewing duration data does not need to be cleaned or the viewing duration data which needs to be cleaned preferentially is screened out, for example, the viewing duration data which needs to be cleaned is screened out by judging whether the viewing duration data is smaller than a first preset viewing duration or larger than a second preset viewing duration.
The device for counting the viewing time comprises a processor and a memory, wherein the acquisition unit, the judgment unit, the recording unit, the cleaning unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the cleaned watching duration data can reflect the watching behaviors of the user more accurately by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
An embodiment of the present invention provides a storage medium, on which a program is stored, where the program, when executed by a processor, implements the method for counting viewing durations.
The embodiment of the invention provides a processor, which is used for running a program, wherein the program runs to execute the method for counting the viewing time length.
The embodiment of the invention provides equipment, which comprises a processor, a memory and a program which is stored on the memory and can run on the processor, wherein the processor executes the program and realizes the following steps:
a method for counting viewing duration, the method comprising: acquiring viewing duration data corresponding to user viewing behaviors, wherein the viewing duration data at least comprises viewing starting time and viewing ending time; judging whether a watching termination signal is collected in a time period from the watching starting time to the watching ending time, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal; if yes, recording and acquiring a time point corresponding to the audience rating termination signal; and cleaning the viewing duration data according to the time point corresponding to the viewing termination signal.
Further, the cleaning the viewing duration data according to the time point corresponding to the viewing termination signal includes: after the audience rating termination signals are collected, determining the number of the audience rating termination signals; when the number of the audience stop signals is determined to be one, determining the time point of collecting the audience stop signals as an audience stop time point; and deleting the watching duration between the watching termination time point and the watching termination time in the watching duration data.
Further, the cleaning the viewing duration data according to the time point corresponding to the viewing termination signal includes: when the number of the audience stop signals is determined to be multiple, detecting whether an audience restart signal is collected in the time period, wherein the audience restart signal is a television starting signal or a set top box power-on signal; according to the time sequence of the collected audience stop signals, pairing the plurality of audience stop signals with the audience restart signals, wherein each audience stop signal is in a pair with the audience restart signal which is adjacent to the audience stop signal after the audience stop signal is collected; and deleting the watching duration between each pair of the watching termination signal and the watching restart signal in the watching duration data.
Further, after obtaining the viewing duration data corresponding to the user viewing behavior, the method further includes at least one of the following: judging whether the viewing time length data is smaller than a first preset viewing time length or not; if yes, determining the viewing duration data smaller than the first preset viewing duration as first invalid viewing data, and deleting the first invalid viewing data; judging whether the viewing duration data is greater than a second preset viewing duration which is greater than the first preset viewing duration; and if so, determining the viewing duration data larger than the second preset viewing duration as second invalid viewing data, and deleting the second invalid viewing data.
Further, the user viewing behavior data is a plurality of pieces, and after the viewing duration data is cleaned, the method further includes: and summing the cleaned viewing duration data to obtain a statistical result of the viewing duration.
The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: acquiring viewing duration data corresponding to user viewing behaviors, wherein the viewing duration data at least comprises viewing starting time and viewing ending time; judging whether a watching termination signal is collected in a time period from the watching starting time to the watching ending time, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal; if yes, recording and acquiring a time point corresponding to the audience rating termination signal; and cleaning the viewing duration data according to the time point corresponding to the viewing termination signal.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (8)
1. A method for counting viewing duration, the method comprising:
acquiring viewing duration data corresponding to user viewing behaviors, wherein the viewing duration data at least comprises viewing starting time and viewing ending time;
judging whether a watching termination signal is collected in a time period from the watching starting time to the watching ending time, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal;
if yes, recording and acquiring a time point corresponding to the audience rating termination signal;
and according to the time point corresponding to the audience termination signal, cleaning the audience duration data, comprising: after the audience rating termination signals are collected, determining the number of the audience rating termination signals; when the number of the audience stop signals is determined to be multiple, detecting whether an audience restart signal is collected in the time period, wherein the audience restart signal is a television starting signal or a set top box power-on signal; according to the time sequence of the collected audience stop signals, pairing the plurality of audience stop signals with the audience restart signals, wherein each audience stop signal is in a pair with the audience restart signal which is after the collected audience stop signal time and is adjacent to the audience stop signal; and deleting the watching duration between each pair of the watching termination signal and the watching restart signal in the watching duration data.
2. The method of claim 1, wherein the cleaning the viewing duration data according to the time point corresponding to the viewing termination signal comprises:
after the audience rating termination signals are collected, determining the number of the audience rating termination signals;
when the number of the audience stop signals is determined to be one, determining the time point of collecting the audience stop signals as an audience stop time point;
and deleting the watching duration between the watching termination time point and the watching termination time in the watching duration data.
3. The method according to claim 1 or 2, wherein after acquiring the viewing duration data corresponding to the user viewing behavior, the method further comprises at least one of:
judging whether the viewing time length data is smaller than a first preset viewing time length or not;
if yes, determining the viewing duration data smaller than the first preset viewing duration as first invalid viewing data, and deleting the first invalid viewing data;
judging whether the viewing duration data is greater than a second preset viewing duration which is greater than the first preset viewing duration;
and if so, determining the viewing duration data larger than the second preset viewing duration as second invalid viewing data, and deleting the second invalid viewing data.
4. The method according to claim 1 or 2, wherein the user viewing behavior data is a plurality of pieces, and after the cleaning of the viewing duration data, the method further comprises:
and summing the cleaned viewing duration data to obtain a statistical result of the viewing duration.
5. An apparatus for counting a viewing time period, the apparatus comprising:
the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring viewing duration data corresponding to viewing behaviors of users, and the viewing duration data at least comprises viewing starting time and viewing ending time;
the judging unit is used for judging whether a watching termination signal is acquired in a time period from the watching start time acquired by the acquiring unit to the watching end time acquired by the acquiring unit, wherein the watching termination signal is a television shutdown signal or a set top box power-off signal;
the recording unit is used for recording a time point corresponding to the collected watching termination signal when the judging unit judges that the watching termination signal is collected in the time period from the watching start time to the watching end time;
the cleaning unit is used for cleaning the viewing duration data according to the time point corresponding to the viewing termination signal recorded by the recording unit;
the cleaning unit further comprises:
the first determining module is used for determining the number of the audience stop signals after the audience stop signals are collected;
the detection module is used for detecting whether a watching restart signal is collected in the time period or not when the first determination module determines that the number of the watching termination signals is multiple, wherein the watching restart signal is a television starting signal or a set top box power-on signal;
the matching module is used for matching the plurality of viewing termination signals with the viewing restart signals detected by the detection module according to the time sequence of the collected viewing termination signals, and each viewing termination signal is in a pair with the viewing restart signal which is after the collected viewing termination signal and is adjacent to the viewing termination signal;
and the second deleting module is used for deleting the watching duration between each pair of the watching termination signal and the watching restart signal in the watching duration data.
6. The apparatus of claim 5, further comprising:
the judging unit is further used for judging whether the viewing duration data is smaller than a first preset viewing duration after the viewing duration data corresponding to the user viewing behaviors is acquired;
a first determining unit, configured to determine, when the judging unit judges that the viewing duration data is less than a first preset viewing duration, that the viewing duration data that is less than the first preset viewing duration is first invalid viewing data;
a deleting unit configured to delete the first invalid viewing data;
the judging unit is used for judging whether the viewing duration data is greater than a second preset viewing duration, and the second preset viewing duration is greater than the first preset viewing duration;
a second determining unit, configured to determine, when the judging unit judges that the viewing duration data is longer than a second preset viewing duration, that the viewing duration data longer than the second preset viewing duration is second invalid viewing data;
the deleting unit is further configured to delete the second invalid viewing data.
7. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, the apparatus on which the storage medium is located is controlled to execute the statistical method for viewing duration according to any one of claims 1-4.
8. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to perform the statistical method of the viewing duration according to any one of claims 1 to 4.
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