CN109727085A - Insurance sale method, apparatus, equipment and readable storage medium storing program for executing - Google Patents
Insurance sale method, apparatus, equipment and readable storage medium storing program for executing Download PDFInfo
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Abstract
The present invention provides a kind of insurance sale method, this method comprises: obtaining the original client data of target customer, and the feature tag of the target customer is generated according to the original client data and default tag template；The feature tag is analyzed, determines the recommendation insurance products and product focus of the target customer；The basic product data for recommending insurance products are obtained, and exhibition industry is generated according to the basic product data and the product focus and talks about art；Exhibition industry words art is pushed into exhibition industry end, carries out insurance sale so that the exhibition industry personnel at the exhibition industry end talk about art according to the exhibition industry.The present invention also provides a kind of insurance sale device, equipment and readable storage medium storing program for executing.The present invention can analyze the product that client most possibly receives according to data, and generate corresponding exhibition industry words art and pushed, and carry out exhibition industry to facilitate exhibition industry personnel to talk about art according to the exhibition industry, realize precision marketing.
Description
Technical field
The present invention relates to insurance field more particularly to a kind of insurance sale method, apparatus, equipment and readable storage medium storing program for executing.
Background technique
In insurance industry, common exhibition industry mode is to carry out product introduction and publicity to client by business personnel.This battalion
Pin mode is mainly to rely on the communication capability of business personnel itself；However in practice, the level of skill of business personnel is irregular not
It together, often can not be according to the practical need of client when a poor business personnel of communication capability encounters strange or silencing client
Seek carry out product recommendations, the case where linking up awkward silence at a meeting occur, to affect being normally carried out for insurance sale, this for client,
Also reduce the service experience of client.
Summary of the invention
The main purpose of the present invention is to provide a kind of insurance sale method, apparatus, equipment and readable storage medium storing program for executing, it is intended to
The precision marketing of insurance products is realized in such a way that data are analyzed.
To achieve the above object, the present invention provides a kind of insurance sale method, and the insurance sale method includes following step
It is rapid:
The original client data of target customer are obtained, and generate institute according to the original client data and default tag template
State the feature tag of target customer；
The feature tag is analyzed, determines the recommendation insurance products and product focus of the target customer；
The basic product data for recommending insurance products are obtained, and are closed according to the basic product data and the product
Note point generates exhibition industry and talks about art；
By the exhibition industry words art push to exhibition industry end, for the exhibition industry end exhibition industry personnel according to the exhibition industry talk about art into
Row insurance sale.
Optionally, the original client data for obtaining target customer, and according to the original client data and pre- bidding
Label template generation described in target customer feature tag the step of include:
The original client data of target customer are obtained, and the original client data are carried out clearly according to default cleaning strategy
It washes, obtains cleaning customer data；
Default tag template is obtained, and the attribute of the default tag template is filled out according to the cleaning customer data
It fills, obtains corresponding feature tag.
Optionally, described to obtain the basic product data for recommending insurance products, and according to the basic product data
Generating the step of exhibition industry talks about art with the product focus includes:
The basic product data for recommending insurance products are obtained, and corresponding feature is obtained according to the product focus
Talk about art template；
The basic product data are filled into feature words art template, corresponding exhibition industry words art is obtained.
Optionally, it is described by the exhibition industry words art push to exhibition industry end, for the exhibition industry end exhibition industry personnel according to institute
After the step of stating exhibition industry words art progress insurance sale, further includes:
The exhibition industry communication record that the exhibition industry end uploads is obtained, and the product is paid close attention to according to the exhibition industry communication record
Point is adjusted；
Secondary exhibition industry is obtained according to product focus adjusted and talks about art, and the secondary exhibition industry words art is pushed to described
Exhibition industry end.
Optionally, it is described by the exhibition industry words art push to exhibition industry end, for the exhibition industry end exhibition industry personnel according to institute
After the step of stating exhibition industry words art progress insurance sale, further includes:
Obtain the exhibition industry communication record that the exhibition industry end uploads, and according to the exhibition industry communication record, the feature tag,
The exhibition industry words art generates corresponding exhibition industry report.
Optionally, described that the feature tag is analyzed, determine recommendation insurance products and the production of the target customer
After the step of product focus, further includes:
According to the corresponding exhibition industry end of insurance type queries for recommending insurance products；
It is described that exhibition industry words art is pushed into exhibition industry end, so that the exhibition industry personnel at the exhibition industry end talk about according to the exhibition industry
Art carry out insurance sale the step of include:
Exhibition industry words art is pushed into exhibition industry end corresponding with the insurance type of the insurance products, for the exhibition industry
The exhibition industry personnel at end talk about art according to the exhibition industry and carry out insurance sale.
Optionally, the original client data for obtaining target customer, and according to the original client data and pre- bidding
Before the step of signing the feature tag of target customer described in template generation, further includes:
Obtain the data grant license of the target customer；
The original client data for obtaining target customer, and it is raw according to the original client data and default tag template
At the target customer feature tag the step of include:
The original client data of the target customer are obtained according to data grant license, and according to the original client
Data and default tag template generate the feature tag of the target customer.
In addition, to achieve the above object, the present invention also provides a kind of insurance sale device, the insurance sale device packet
It includes:
Tag generation module, for obtaining the original client data of target customer, and according to the original client data and
Default tag template generates the feature tag of the target customer；
Label analysis module determines that the recommendation insurance of the target customer produces for analyzing the feature tag
Product and product focus；
Art generation module is talked about, is produced for obtaining the basic product data for recommending insurance products, and according to the basis
Product data and the product focus generate exhibition industry and talk about art；
Art pushing module is talked about, for exhibition industry words art to be pushed to exhibition industry end, for the exhibition industry personnel at the exhibition industry end
Art, which is talked about, according to the exhibition industry carries out insurance sale.
In addition, to achieve the above object, the present invention also provides a kind of insurance sale equipment, which is characterized in that the insurance
Exhibition industry equipment includes processor, memory and is stored in the insurance exhibition that can be executed on the memory and by the processor
Industry program, wherein realizing when the insurance sale program is executed by the processor such as the step of above-mentioned insurance sale method.
In addition, to achieve the above object, the present invention also provides a kind of readable storage medium storing program for executing, being deposited on the readable storage medium storing program for executing
Insurance sale program is contained, wherein realizing such as above-mentioned insurance sale method when the insurance sale program is executed by processor
The step of.
The present invention according to the product that target customer's Correlative data analysis client most possibly receives with and products thereof concern
Point, and generate corresponding exhibition industry words art and be pushed to corresponding exhibition industry end, to facilitate the corresponding exhibition industry personnel in exhibition industry end according to the exhibition
Industry talks about art and carries out exhibition industry, realizes precision marketing, promotes the business during exhibition industry between exhibition industry personnel and target customer and hands over
Stream guarantees being normally carried out for exhibition industry communication, improves exhibition industry success rate；Simultaneously for client, the time of client is also ad save,
Improve the service experience of client.
Detailed description of the invention
Fig. 1 is the hardware structural diagram of insurance sale equipment involved in the embodiment of the present invention；
Fig. 2 is the flow diagram of insurance sale method first embodiment of the present invention；
Fig. 3 is the flow diagram of insurance sale method second embodiment of the present invention；
Fig. 4 is the functional block diagram of insurance sale device first embodiment of the present invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
The present embodiments relate to credit product promotion method be mainly used in insurance sale equipment, which sets
It is standby to can be server, be also possible to what other equipment having data processing function were realized.
Referring to Fig.1, Fig. 1 is the hardware structural diagram of insurance sale equipment involved in the embodiment of the present invention.This
In inventive embodiments, insurance sale equipment may include (such as the central processing unit Central Processing of processor 1001
Unit, CPU), communication bus 1002, user interface 1003, network interface 1004, memory 1005.Wherein, communication bus 1002
For realizing the connection communication between these components；User interface 1003 may include display screen (Display), input unit ratio
Such as keyboard (Keyboard)；Network interface 1004 optionally may include standard wireline interface and wireless interface (such as Wireless Fidelity
WIreless-FIdelity, WI-FI interface)；Memory 1005 can be high-speed random access memory (random access
Memory, RAM), it is also possible to stable memory (non-volatile memory), such as magnetic disk storage, memory
1005 optionally can also be the storage device independently of aforementioned processor 1001.It will be understood by those skilled in the art that in Fig. 1
The hardware configuration that shows does not constitute a limitation of the invention simultaneously, may include than illustrating more or fewer components, or combination
Certain components or different component layouts.
With continued reference to Fig. 1, the memory 1005 in Fig. 1 as a kind of computer readable storage medium may include operation system
System, network communication module and insurance sale program.In Fig. 1, network communication module is mainly used for connecting database, with data
Library carries out data communication；And processor 1001 can call the insurance sale program stored in memory 1005, and execute this hair
Bright embodiment provides insurance sale method.
The embodiment of the invention provides a kind of insurance sale methods.
It is the flow diagram of insurance sale method first embodiment of the present invention referring to Fig. 2, Fig. 2.
In the present embodiment, the insurance sale method the following steps are included:
Step S10 obtains the original client data of target customer, and according to the original client data and default label mould
Plate generates the feature tag of the target customer；
In insurance industry, common exhibition industry mode is to carry out product introduction and publicity to client by business personnel.This battalion
Pin mode is mainly to rely on the communication capability of business personnel itself；However in practice, the level of skill of business personnel is irregular not
It together, often can not be according to the practical need of client when a poor business personnel of communication capability encounters strange or silencing client
Seek carry out product recommendations, the case where linking up awkward silence at a meeting occur, to affect being normally carried out for insurance sale, this for client,
Also reduce the service experience of client.In this regard, a kind of insurance sale method is proposed in the present embodiment, according to the correlation of target customer
Data analyze the product that the client most possibly receives, and generate corresponding exhibition industry words art and be pushed to corresponding exhibition industry end, with side
Just the corresponding exhibition industry personnel in exhibition industry end talk about art according to the exhibition industry and carry out exhibition industry, realize precision marketing.
The present embodiment insurance sale method is realized by insurance sale equipment, and the insurance sale equipment is with exhibition industry server
For be illustrated.Exhibition industry server is firstly the need of the target customer's (exhibition industry object) for determining exhibition industry；The target customer can be
Once site consulting or the crowd of insurance business was carried out under insurance website or relation line, i.e. exhibition industry server can obtain first
Insure the business record of website or related counter system, and determines the target customer of exhibition industry according to business record.
When determining target customer, exhibition industry server will acquire the original client data of target customer, these original clients
Data are target customer's initial data caused by daily work life, be can be regarded as from different angles to target customer
Reflection and description, including character data, property data and consumption data, wherein character data include the age, gender, region,
Industry, education degree, children's situation etc., property data include house property and automobile etc., and consumption data includes bank's flowing water.It is obtaining
When original client data, exhibition industry server will acquire default tag template, and by the original client data to the category of tag template
Property is filled, and obtains corresponding feature tag, this feature label is then distributed to target customer.Wherein, label mould is preset
The type of plate includes essential information, customer value, customer action, customer relationship etc.；Essential information include client gender,
Location, contact method etc., for describing the individual basic condition of client；Customer value includes customer capital, customer loyalty etc., is used
In the value of description client；Customer action includes channel preference, payment preferences etc., for describing the individual behavior preference of client；
Customer relationship include family relationship, insurer with by relationship of insurer etc., for describing the family of client.By by original visitor
User data labeling realizes the businessization integration to original client data, to facilitate subsequent processing.It is worth noting that
During the attribute to tag template is filled, it may be possible to need to carry out original client data it is certain summarize, point
Content to be filled can be just obtained after analysis and transformation, that is to say, that it is not necessarily an original client data and is directly filled, such as
Filling for the payment preferences attribute of customer action label first has to summarize the consumption data of default accounting cycle,
The consumption data includes the means of payment of every consumption；Then determine the target user in the accounting according to these consumption datas
The high frequency means of payment in period, and the high frequency means of payment is filled with to the payment preferences attribute of customer action label.It is worth
Illustrate during the filling of tag template attribute, there may be part labels template without corresponding original client data
The case where, i.e. certain item data of target customer fails to get, such as target customer is the client of new development, the target customer it
It is preceding not buy any business insurance, therefore Building Customer Loyalty scale label are filled；At this point, exhibition industry server can not fill out this
The feature tag filled is left a blank, or does not use the unfilled feature tag.Except of course that above-mentioned tag types, it can also basis
Business needs to be added other feature tags or changes the property content of feature tag.
It further, is target customer to be described in terms of different, and these are original for original client data
Customer data may be to obtain from different data sources, and these data sources are not necessarily only exhibition industry server and are serviced
, therefore may include redundant data (data unrelated with business) in the client's initial data got.In this regard, exhibition industry
Server first has to clean original client data, filter out in initial data not when getting original client data
Satisfactory redundant data, to facilitate subsequent data processing.Specifically, being pre-configured in exhibition industry server in the present embodiment
There is cleaning strategy file, includes defining corresponding demand data type for different data sources (to need in the cleaning strategy file
Any initial data is got from the data source) and demand field name of the demand data in initial data, for example,
The demand data in academic authentication data source is academic data, and the demand data of real estate management organization data source is the motionless of client
Produce data and associated transaction data；Exhibition industry server, will be according to the demand field to original when getting original client data
Customer data is filtered, and filters out the field and field value of non-demand data, obtains cleaning customer data.Obtaining cleaning visitor
User data and then by cleaning customer data fill into default tag template, corresponding feature tag is obtained, to reduce
The workload of data processing, while also ensuring the accuracy of feature tag.
Further, for the original client data of target customer, the individual privacy of target customer may be related to；
In order to protect the individual privacy of target customer, before the original client data for obtaining target customer, first have to obtain target customer
Data grant license, obtain target customer data grant license after, further according to the data grant permit obtain target visitor
The original client data at family.For the acquisition of data grant license, it is related to can be target customer's signature in sales counter consulting
Authority, can also be that target customer triggers corresponding data grant grant instruction in the service terminal of sales counter, can also be with
It is that target customer authorizes when insuring website by client (mobile phone, the tablet computer, personal computer etc.) browsing of oneself；
Certainly when being authorized, target customer it is also required to provide corresponding authorisation verification (such as data private key, certificate, digital signature
Deng), so that exhibition industry server obtains corresponding original client data according to the authorisation verification from each data source.
Step S20 analyzes the feature tag, determines that the recommendation insurance products of the target customer and product close
Note point；
In the present embodiment, in the feature tag for determining target customer, exhibition industry server can be divided with regard to feature tag
Analysis, determines the characterizing population group of (corresponding) belonging to target customer.Specifically, previously according to the class of feature tag in exhibition industry server
The difference of type and label substance is provided with multiple characterizing population groups, such as according to above-mentioned essential information, customer value, Ke Huhang
For the setting A class crowd of, customer relationship, wherein the label substance of A class crowd is that (address X possesses home vehicle, preference credit card
Consumption and monthly average amount are 2W or more, married and have child).It may not need certainly for certain characterizing population groups using institute
Some dimensional characteristics, such as customer relationship may be in certain crowds without considering.Exhibition industry server can be by target customer institute
The feature tag having is compared with the label substance of these preset characterizing population groups, so that it is determined that belonging to target customer
Characterizing population group.
For different characterizing population groups, corresponding different recommendation insurance products and product focus, such as above-mentioned A
Class crowd, it is believed that it has certain purchase intention to production vehicles, and more pays close attention to the premium and protection amount of vehicle, then should
The recommendation insurance products of A class crowd are vehicle insurance product, and product focus is insured amount and premium.
Further, for recommendation insurance products corresponding to characterizing population group and product focus, but then according to history
Business record summarizes to obtain.The customer data for once buying the historic customer of insurance products is recorded in history service record, with
And the insurance products of the selected purchase of these historic customers；Can will be had similar according to the customer data of these historic customers
Feature tag and the client of content be divided into same characterizing population group, then summarize what the historic customer in characterizing population group was bought
Insurance products, and calculate each insurance products in this feature crowd and buy the ratio between number and crowd's customer quantity, by the purchase time
The ratio between number and crowd's customer quantity highest or purchase the ratio between number and crowd's customer quantity are more than that the insurance products of certain threshold value are true
It is set to the recommended products of this feature crowd.And for product focus, then it can be to have purchased to have purchased in this feature crowd and push away
Recommending the reason of historic customer of product selects the product (or should i.e. in place of the attraction to these historic customers of recommended products
The selling point of recommended products), which can be and carry out questionnaire survey to historic customer, the modes such as evaluation after sale obtain
It obtains and records.
When determining characterizing population group belonging to target customer, exhibition industry server will be inquired to be pushed away corresponding to this feature crowd
Insurance products and product focus are recommended, and the recommendation that the recommendation insurance products and product focus are determined as the target customer is protected
Dangerous product and product focus.
Step S30 obtains the basic product data for recommending insurance products, and according to the basic product data and institute
It states product focus and generates exhibition industry words art；
In the present embodiment, exhibition industry server is in the recommendation insurance products and product focus for determining target customer, first
Will acquire recommend insurance products basic product data, these basic product data may include premium, protection amount, insurance coverage,
Premium pays the data such as mode；Meanwhile exhibition industry server will also obtain corresponding feature according to product focus and talk about art template, it should
It is to introduce the product of emphasis that feature words art template, which is with a certain feature, includes using product focus as production in the words art template
Product mainly introduce some words term sentences (further including having product introduction sequence) of object, further include recommending insurance products in the product
Frequently asked questions in terms of focus, certainly for belonging to blank at some specific numerical value in the words art template；Exhibition industry server
After getting feature words art template, it will basic product data are filled into feature words art template, to generate and the base
The corresponding exhibition industry of plinth product, product focus talks about art.For example, family relationship is relatively stable for target customer, and possess house
With vehicle, it is believed that its potential customers for belonging to vehicle insurance, simultaneously because its preference credit card purchase, but its spending limit credit card moon
In 1W or less；For the target customer, vehicle insurance product is determined as corresponding recommendation insurance products by exhibition industry server, and thinks it
Price is to the focus of vehicle insurance product；It include to the vehicle insurance product premium and guarantor in the exhibition industry words art provided to this exhibition industry
In across comparison of the introducing of volume, the frequently asked questions in terms of the product price, the vehicle insurance product and other similar products etc.
Hold.
Step S40, by the exhibition industry words art push to exhibition industry end, for the exhibition industry end exhibition industry personnel according to the exhibition
Industry talks about art and carries out insurance sale.
In the present embodiment, for exhibition industry server when obtaining exhibition industry words art, these exhibition industries can be talked about art push by exhibition industry server
To the exhibition industry end (such as mobile phone, tablet computer) of exhibition industry personnel, for exhibition industry personnel according to these exhibition industries talk about art to target customer into
Capable targetedly insurance sale.
Further, which can be talked about art and pushed to and be responsible for related produce by exhibition industry server when pushing exhibition industry words art
The exhibition industry end of the exhibition industry personnel of product business.Specifically, exhibition industry server after determining insurance recommended products and product focus, is gone back
It will be according to the corresponding exhibition industry end of the insurance type queries of the insurance recommended products (business personnel that is responsible for the insurance products, product
The terminal of manager et al.), then exhibition industry words art is pushed in the exhibition industry end, so that the exhibition industry activity of different insurance products
It can be carried out by professional, guarantee service quality, improve customer experience.
In the present embodiment, the original client data of target customer are obtained, and according to the original client data and pre- bidding
Sign the feature tag of target customer described in template generation；The feature tag is analyzed, determines pushing away for the target customer
Recommend insurance products and product focus；The basic product data for recommending insurance products are obtained, and according to the basic product
Data and the product focus generate exhibition industry and talk about art；Exhibition industry words art is pushed into exhibition industry end, for the exhibition industry end
Exhibition industry personnel talk about art according to the exhibition industry and carry out insurance sale.In the above manner, correlation of the present embodiment according to target customer
Data analyze the product that the client most possibly receives with and products thereof focus, and generate corresponding exhibition industry words art and be pushed to pair
The exhibition industry end answered carries out exhibition industry to facilitate the corresponding exhibition industry personnel in exhibition industry end to talk about art according to the exhibition industry, realizes precision marketing, promote
Business exchange during into exhibition industry between exhibition industry personnel and target customer guarantees being normally carried out for exhibition industry communication, improves
Exhibition industry success rate；Simultaneously for client, the time of client is also ad save, the service experience of client is improved.
It is the flow diagram of insurance sale method second embodiment of the present invention referring to Fig. 3, Fig. 3.
Based on above-mentioned embodiment illustrated in fig. 2, in the present embodiment, after step S40 further include:
Step S50 obtains the exhibition industry communication record that the exhibition industry end uploads, and according to the exhibition industry communication record to described
Product focus is adjusted；
In the present embodiment, when exhibition industry personnel, which talk about art according to exhibition industry, carries out exhibition industry, exhibition industry process can be recorded, be obtained
Then these exhibition industry communication records are uploaded to exhibition industry server by exhibition industry end by exhibition industry communication record.Exhibition industry server can root
According to these exhibition industry communication records, the product focus of target customer is adjusted.Such as exhibition industry personnel are situated between to target customer
Continue vehicle insurance product when, product focus is price, and it is emphasis to vehicle insurance product that corresponding exhibition industry words art, which is also using price,
It is introduced；But during the exhibition exhibition industry, the communication total duration of exhibition industry personnel and target customer are 20 minutes, in price side
The time for communication in face is 5 minutes, and the time for communication in terms of process of settling a claim has been more than 10 minutes；According to the communication record, exhibition
Industry server thinks that the target customer is process of settling a claim to the focus of vehicle insurance product, can be by the target to this exhibition industry server
The product focus of client is Claims Resolution process by price adjustment.
Step S60 obtains secondary exhibition industry according to product focus adjusted and talks about art, and the secondary exhibition industry words art is pushed away
It send to the exhibition industry end.
It, will be according to adjusted after being adjusted according to exhibition industry communication record to product focus in the present embodiment
Product focus obtains secondary exhibition industry and talks about art, and secondary exhibition industry words art is pushed to exhibition industry end, for the exhibition industry personnel at exhibition industry end
Insurance sale is carried out according to the secondary exhibition industry words art.In the above manner, realizing the actual conditions dynamic according to target customer
It adjusts product focus and exhibition industry talks about art, guarantee that exhibition industry is movable and be normally carried out.
Certainly, other than being adjusted to product focus, exhibition industry server, which can also be, carries out recommendation insurance products
Adjustment, such as exhibition industry personnel are when carrying out exhibition industry according to words art, are to carry out exhibition industry to vehicle insurance product, but during exhibition industry, open up
The communication total duration of industry personnel and target customer are 20 minutes, are 5 minutes in the time for communication of vehicle insurance, and in terms of children danger
Time for communication has been more than 10 minutes, and exhibition industry personnel will record the process, and be uploaded in exhibition industry server；Exhibition industry clothes
Device be engaged according to the exhibition industry communication record, the recommendation insurance products of target customer can be adjusted to children danger by vehicle insurance, then basis
Recommendation insurance products adjusted obtain secondary exhibition industry and talk about art.
Further, for exhibition industry end server when getting the exhibition industry communication record of exhibition industry end upload, acceptable basis should
Exhibition industry used in exhibition industry communication record and the feature tag of the target customer, exhibition industry talks about art and generates corresponding exhibition industry report,
So that administrative staff analyze according to exhibition industry report, and exhibition industry words art or insurance products are further optimized.
In addition, the embodiment of the present invention also provides a kind of insurance sale device.
It is the functional block diagram of insurance sale device first embodiment of the present invention referring to Fig. 4, Fig. 4.
In the present embodiment, the insurance sale device includes:
Tag generation module 10, for obtaining the original client data of target customer, and according to the original client data
The feature tag of the target customer is generated with default tag template；
Label analysis module 20 determines the recommendation insurance of the target customer for analyzing the feature tag
Product and product focus；
Art generation module 30 is talked about, for obtaining the basic product data for recommending insurance products, and according to the basis
Product data and the product focus generate exhibition industry and talk about art；
Art pushing module 40 is talked about, for exhibition industry words art to be pushed to exhibition industry end, for the exhibition industry people at the exhibition industry end
Member talks about art according to the exhibition industry and carries out insurance sale.
Wherein, each virtual functions module of above-mentioned insurance sale device is stored in the storage of insurance sale equipment shown in Fig. 1
In device 1005, for realizing the product most possibly received according to the Correlative data analysis of the target customer client with and products thereof
Focus, and generate the function that corresponding exhibition industry words art is pushed to corresponding exhibition industry end.
Further, the tag generation module 10 includes:
Data cleansing unit corresponds to institute for obtaining the original client data of target customer, and according to default cleaning strategy
It states original client data to be cleaned, obtains cleaning customer data；
First fills unit, for obtaining default tag template, and will be according to the cleaning customer data to described default
The attribute of tag template is filled, and obtains corresponding feature tag.
Further, the words art generation module 20 includes:
Template obtains module, closes for obtaining the basic product data for recommending insurance products, and according to the product
Note point obtains character pair and talks about art template；
Second fills unit is corresponded to for filling the basic product data into feature words art template
Exhibition industry talk about art.
Further, the insurance sale device further include:
Record obtains module, the exhibition industry communication record uploaded for obtaining the exhibition industry end, and is linked up according to the exhibition industry
Record is adjusted the product focus；
Secondary pushing module talks about art for obtaining secondary exhibition industry according to product focus adjusted, and will be described secondary
Exhibition industry words art pushes to the exhibition industry end.
Further, the insurance sale device further include:
Report generation module, the exhibition industry communication record uploaded for obtaining the exhibition industry end, and linked up according to the exhibition industry
Record, the feature tag, the exhibition industry words art generate corresponding exhibition industry report.
Further, the insurance sale device further include:
Exhibition industry end enquiry module, for according to the corresponding exhibition industry end of insurance type queries for recommending insurance products；
The words art pushing module 40 is also used to pushing to exhibition industry words art into the insurance type with the insurance products
Corresponding exhibition industry end carries out insurance sale so that the exhibition industry personnel at the exhibition industry end talk about art according to the exhibition industry.
Further, the insurance sale device further include:
License obtains module, and the data grant for obtaining the target customer is permitted；
The tag generation module 10 is also used to permit to obtain according to the data grant the original visitor of the target customer
User data, and generate according to the original client data and default tag template the feature tag of the target customer.
Wherein, each in the function realization and above-mentioned insurance sale embodiment of the method for modules in above-mentioned insurance sale device
Step is corresponding, and function and realization process no longer repeat one by one here.
In addition, the embodiment of the present invention also provides a kind of readable storage medium storing program for executing.
Insurance sale program is stored on readable storage medium storing program for executing of the present invention, wherein the insurance sale program is held by processor
When row, realize such as the step of above-mentioned insurance sale method.
Wherein, insurance sale program, which is performed realized method, can refer to each reality of insurance sale method of the present invention
Example is applied, details are not described herein again.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of software products, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that terminal device (it can be mobile phone,
Computer, server, air conditioner or network equipment etc.) execute method described in each embodiment of the present invention.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of insurance sale method, which is characterized in that the insurance sale method the following steps are included:
The original client data of target customer are obtained, and generate the mesh according to the original client data and default tag template
Mark the feature tag of client；
The feature tag is analyzed, determines the recommendation insurance products and product focus of the target customer；
The basic product data for recommending insurance products are obtained, and according to the basic product data and the product focus
It generates exhibition industry and talks about art；
Exhibition industry words art is pushed into exhibition industry end, is protected so that the exhibition industry personnel at the exhibition industry end talk about art according to the exhibition industry
Dangerous exhibition industry.
2. insurance sale method as described in claim 1, which is characterized in that the original client number for obtaining target customer
According to, and the step of generating the feature tag of the target customer according to the original client data and default tag template includes:
The original client data of target customer are obtained, and the original client data are cleaned according to default cleaning strategy,
Obtain cleaning customer data；
Default tag template is obtained, and the attribute of the default tag template is filled according to the cleaning customer data,
Obtain corresponding feature tag.
3. insurance sale method as described in claim 1, which is characterized in that described to obtain the basis for recommending insurance products
Product data, and the step of generating exhibition industry words art according to the basic product data and the product focus includes:
The basic product data for recommending insurance products are obtained, and corresponding feature is obtained according to the product focus and talks about art
Template；
The basic product data are filled into feature words art template, corresponding exhibition industry words art is obtained.
4. insurance sale method as described in claim 1, which is characterized in that described that exhibition industry words art is pushed to exhibition industry
After the step of holding, talking about art progress insurance sale according to the exhibition industry for the exhibition industry personnel at the exhibition industry end, further includes:
The exhibition industry communication record that the exhibition industry end uploads is obtained, and the product is paid close attention to according to the exhibition industry communication record and is clicked through
Row adjustment；
Secondary exhibition industry is obtained according to product focus adjusted and talks about art, and the secondary exhibition industry words art is pushed into the exhibition industry
End.
5. insurance sale method as described in claim 1, which is characterized in that described that exhibition industry words art is pushed to exhibition industry
After the step of holding, talking about art progress insurance sale according to the exhibition industry for the exhibition industry personnel at the exhibition industry end, further includes:
Obtain the exhibition industry communication record that the exhibition industry end uploads, and according to the exhibition industry communication record, feature tag, described
Exhibition industry talks about art and generates corresponding exhibition industry report.
6. insurance sale method as described in claim 1, which is characterized in that it is described that the feature tag is analyzed, really
After the step of recommendation insurance products and product focus of the fixed target customer, further includes:
According to the corresponding exhibition industry end of insurance type queries for recommending insurance products；
It is described by the exhibition industry words art push to exhibition industry end, for the exhibition industry end exhibition industry personnel according to the exhibition industry talk about art into
The step of row insurance sale includes:
Exhibition industry words art is pushed into exhibition industry end corresponding with the insurance type of the insurance products, for the exhibition industry end
Exhibition industry personnel talk about art according to the exhibition industry and carry out insurance sale.
7. such as insurance sale method described in any one of claims 1 to 6, which is characterized in that described to obtain target customer's
Original client data, and the feature tag of the target customer is generated according to the original client data and default tag template
Before step, further includes:
Obtain the data grant license of the target customer；
The original client data for obtaining target customer, and institute is generated according to the original client data and default tag template
The step of stating the feature tag of target customer include:
The original client data of the target customer are obtained according to data grant license, and according to the original client data
The feature tag of the target customer is generated with default tag template.
8. a kind of insurance sale device, which is characterized in that the insurance sale device includes:
Tag generation module for obtaining the original client data of target customer, and according to the original client data and is preset
Tag template generates the feature tag of the target customer；
Label analysis module, for analyzing the feature tag, determine the target customer recommendation insurance products and
Product focus；
Art generation module is talked about, for obtaining the basic product data for recommending insurance products, and according to the basic product number
Art is talked about according to exhibition industry is generated with the product focus；
Talk about art pushing module, for by the exhibition industry words art push to exhibition industry end, for the exhibition industry end exhibition industry personnel according to
The exhibition industry words art carries out insurance sale.
9. a kind of insurance sale equipment, which is characterized in that the insurance sale equipment includes processor, memory and storage
On the memory and the insurance sale program that can be executed by the processor, wherein the insurance sale program is by the place
When managing device and executing, the step of realizing insurance sale method as described in any one of claims 1 to 7.
10. a kind of readable storage medium storing program for executing, which is characterized in that insurance sale program is stored on the readable storage medium storing program for executing, wherein
When the insurance sale program is executed by processor, realizing the insurance sale method as described in any one of claims 1 to 7
Step.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810555697.7A CN109727085A (en) | 2018-06-01 | 2018-06-01 | Insurance sale method, apparatus, equipment and readable storage medium storing program for executing |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810555697.7A CN109727085A (en) | 2018-06-01 | 2018-06-01 | Insurance sale method, apparatus, equipment and readable storage medium storing program for executing |
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| CN201810555697.7A Pending CN109727085A (en) | 2018-06-01 | 2018-06-01 | Insurance sale method, apparatus, equipment and readable storage medium storing program for executing |
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| CN110377820A (en) * | 2019-06-17 | 2019-10-25 | 中国平安人寿保险股份有限公司 | Construct method, apparatus, computer equipment and the storage medium of scenario resources |
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