CN109727076A - A kind of site selecting method based on population space-time distribution - Google Patents
A kind of site selecting method based on population space-time distribution Download PDFInfo
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Abstract
The present invention relates to technical field of data processing, and in particular to a kind of site selecting method based on population space-time distribution.The present invention analyzes the personal characteristics of the mobile phone user by the motion profile daily according to mobile phone user, obtain age of the mobile phone user, gender, occupation, residence, place of working and round-trip residence and place of working motion profile.In conjunction with the existing channel use information of addressing main body, it can be deduced that the coverage condition of existing site finds deficient overlay area, and owing to find optimal new site set-up site in overlay area.Through the invention, it can be achieved that the addressing of brand chain stores, the addressing of real estate projects, product dealer addressing and addressing of advertisement marketing integrator etc..
Description
Technical field
The present invention relates to technical field of data processing, and in particular to a kind of site selecting method based on population space-time distribution.
Background technique
Addressing, which refers to the process of, carries out demonstration and decision to address before building.Refer to the region and area of setting first
The environment in domain and the basic demand that should reach；Next refers to specific which place, which orientation be located at.With social development into
Step, " addressing " has been applied in more industry and enterprises, the selection of the national terminal of linksystem more occurs.Many enterprises
Industry all can carry out appropriate addressing according to the strategical planning of oneself company.
Firstly, addressing is a chronicity investment, for other factors, it has chronicity and stationarity, when
When external environment changes, other operation factors can adjust accordingly therewith, to adapt to the variation of external environment, and
Addressing is just difficult to change once determination, selects well, enterprise can be with long term benefit.Secondly, addressing is concerning enterprise's success or failure, enterprise position
The selection set will significantly affect the benefit, cost and the expansion and development of scope of the enterprise in the future of actual operation.Relative to system
For moulding enterprise, the addressing of service establishments is even more important, and the quality of position largely directly determines enterprise
Operating income, finally determine the living or death of enterprise.Finally, addressing is to formulate the important evidence of operations objective and management strategy.
Commercial enterprise is formulating operations objective and when management strategy, is needing to consider several factors, study including to addressing, from
And operations objective are formulated for enterprise, foundation is provided, and on this basis according to customer's composition and characteristics of demand, determine promotion strategy.
For the success of business, it is highly important for selecting a good store location.Good store location can be with
Many customers are brought to businessman, realize the success of business.And the mistake of poor shop addressing is hardly after opening
It can correct.Therefore Market Site Selection is most important for businessman.However the process of Market Site Selection is time-consuming and laborious, needs people
Collect and investigate various types of data, such as traffic condition, the number of potential customer, rent situation, the source of employee etc..
In face of fierce commercial competition, domestic each large-scale chain commercial mechanism and medium-sized and small enterprises are intended to come in different geographical
Entity channel is disposed to realize the strategic of company and defend the market position of company, therefore carries out store locations and is selected to
Realize one of the core work of corporate strategy layout.And the method that the traditional forms of enterprises carries out business typology's addressing at present is still to pass through
The traditional approach such as stationary point observation, data information purchase, empirical evaluation, development prediction are organized work, in face of " investment return " and
The operated pressure of " economy upgrading ", it is many caused by the false of data on conventional method its one-sidedness, subjectivity and line to ask
It inscribes also increasingly prominent.
Traditional Market Site Selection method includes the consulting firm of investigation, inquiry profession.Use is being explored in some research work
Register data of the user on network, user connect record, inquiry data on the electronic map of solid shop/brick and mortar store wifi etc. come into
Industry of doing business siting analysis.With the development of science and technology, satellite data (such as light data, satellite photo data) and some city numbers
Acquisition is become increasingly easy according to (such as city road network, vehicle track).These data reflect one place from some aspects
Business potential, such as the intensity of urban lighting reflects the density and business boom degree of a regional population, satellite mapping
Piece can reflect the ratio in surface structures land used and greenery patches, and for Urban Data, city road network reflects each area traffic
Convenience degree, vehicle track reflect the situation of movement of crowd.Demand of the different types of business to place may be different, such as big
Type market is partial in bustling place, and to attract customer as much as possible, and Basketball hall etc. is examined because occupied area is bigger
The problem of considering rent can select rent cheap, the place apart from down town a distance.However, these methods all exist
Some problems, the data acquisition that these methods use is more difficult, while it is not high to analyze the data accuracy come.
Summary of the invention
Mesh of the present invention provides a kind of site selecting method based on population space-time distribution, and solving in the prior art cannot be to quotient
Industry addressing carries out the problem of Accurate Analysis.
The technical scheme adopted by the invention is as follows:
A kind of site selecting method based on population space-time distribution, comprising the following steps:
S1, orientation problem region: utilizing population trace information and channel use information, to the coverage condition of existing site into
Row identification analyzes deficient overlay area, crosses overlay area and normal coverage area；
S2, geographical feature are concluded: according to population trace information, channel use information and geographic distance feature, being found and owed to cover
The addressing of cover area refers to geographic center coordinate；
S3, addressing concrete plan: mating with user's trip rule in conjunction with periphery, the addressing for owe overlay area is advised in detail
It draws；
S4, effect prediction: the simulation recruitment evaluation according to Spatial Data Mining algorithm, after carrying out addressing.
The channel use information includes existing shops's information and business datum, existing shops's information include position, title,
Type, is attended a banquet at area, and business datum includes, the date, the time, transactor, accepts work number, specific business etc..
The mating periphery includes the infrastructure such as school, location, hospital in deficient overlay area.
As a preferred embodiment of the above technical solution, the step S2 the following steps are included:
S21, compare user residence to nearest site distance and place of working to nearest site distance, select shortest
Distance；
S22, the site for comparing the existing transacting business of user take its shortest distance at a distance from residence and place of working
Line；
S23, spatial coherence and the geographical feature in space and site are lived with the duty of people to carry out covering for integrity service site
The identification of lid range, finds out deficient overlay area, determines addressing with reference to geographic center coordinate.
As a preferred embodiment of the above technical solution, the deficient overlay area is, if not having within the scope of 500 meters of some building distance
Site, then the building is to owe overlay area；The overlay area of crossing is to be greater than 5 if existing within the scope of 500 meters of some building distance
A site, then the building was overlay area；The normal coverage area is, if existing within the scope of 500 meters of some building distance
More than or equal to 1 site, while being less than or equal to 5 sites, then the building is normal coverage area.
As a preferred embodiment of the above technical solution, the acquisition of the population trace information and user's trip rule includes following step
It is rapid:
S5, base station engineering parameter, mobile service signaling data and Map Services quotient offer that common carrier provides are obtained
Space block actual position coordinate point set；
S6, pass through base station engineering parameter and space block actual position coordinate point set, formation geographical entity characteristic fingerprint；
S7, by traffic signaling data temporally, spatial relationship polymerize, determine that the traffic signaling track data of user is special
Sign；Due to being traffic signaling, i.e., one time point only one base station.But it, may be due to more since user is at a position
Base station switching can occur for kind factor, i.e., continuously a plurality of traffic signaling may be directed to a position to user, it is therefore desirable to will use
The traffic signaling at family is temporally, spatial relationship polymerize；
S8, according to the traffic signaling track data feature after polymerization, each period of mobile phone user is positioned, judge
User's specific geographic entity locating for each period；Obtain the residence of user and the specific geographic entity in place of working, and
The trip rule of each user.
As a preferred embodiment of the above technical solution, in the step S6, formed geographical entity characteristic fingerprint the step of are as follows:
S61, according to the covering surface of base station engineering parameter calculation base station；
S62, it is calculated according to the coverage area of geographical entity and the covering surface of base station by the space gis computing engines
The intersection area S of geographical entity and base station covering；The coverage area of the geographical entity are as follows: the geography that Map Services quotient is provided
Entity actual position coordinate point is connected two-by-two, forms closed overlay area, as geographical entity coverage area；
S63: the area coverage Sb of base station is calculated by the engineering parameter of base station；
S64: by the area coverage Sb and intersection area S of base station, pass through the space of equation calculation geographical entity and base station
Coefficient of relationship α, accounting equation are as follows: α=S ÷ Sb；
S65: the relationship of the base station of output geographical entity and the covering geographical entity:
{B,{Lc1,α},{Lc2,α}{Lc3,α}..{Lcn,α}} (1)
Wherein, B is geographical entity, and Lc is base station number.
As a preferred embodiment of the above technical solution, in the step S7, the traffic signaling track data feature packet of user is determined
Include following steps:
S71, user service signaling record is ranked up by time of origin, such as continuous traffic signaling record occurs reciprocal
Switching then merges this two traffic signaling records；
Such as base station A- > ... the such switching of -> base station A, the time interval for such as occurring base station A twice are no more than 2 hours,
And the distance between other base stations occurred before the A of base station twice and base station A are no more than 1km, then merge these records；
S72, the traffic signaling data by time interval at 1 minute merge；
Since traffic signaling acquisition source is multiple data sources, and each data source time may have a little bit different, thus by when
Between be spaced in 1 minute traffic signaling data merge；
S73, iteration execute step S71 and step S72, until can not merge；
Record after S74, merging is divided into multiple periods by " beginning-end " time, and there are a plurality of notes in each period
Record, corrects mistake data, finds the longest base station of time of occurrence in each period, and rejects and be greater than in the period with the base station distance
The record of 1km；
S75, historical data study, it is and similar to historical record progress by step S74 treated record deposit database
Degree matching, is incorporated to the period for similar historical record；
S76, each base station for occurring in same period is calculated in the frequency of occurrence W in nearly middle of the month；
Record after S77, output merging:
{U,Ts,Te,{Lc1,W1},{Lc2,W2},{Lc3,W3}…{Lcn,Wn}} (2)
Wherein, U is user identifier, and Ts is period start time, and Te is end time period, and Lcn is base station cell mark,
Wn is base station cell in nearly one month frequency of occurrence.
In the S305, it is greater than 80% with the period similarity as existed in historical record, and be working day or be
Nonworkdays, and the latitude and longitude of base station in historical record is respectively less than 1km with the longitude and latitude distance of base stations all in present period,
Historical record is then also incorporated into the period.Square ÷ (one the number of minutes of period of the identical the number of minutes of period similarity=in two periods
Two the number of minutes of × period).
As a preferred embodiment of the above technical solution, in the step S8, judge that user is specific geographic locating for each period
Entity includes:
Formula (1) and formula (2) are associated calculating according to equation (3), obtain user in the possibility where period possibility
Property size P, equation (3) are as follows:
P { u, b }=∑ W* α (3)
A possibility that each user each period is formed in each geographical entity size data collection,
{U,Ts,Te,{B1,P1},{B2,P2},{B3,P3}…{Bn,Pn}} (4)
Wherein the maximum geographical entity of P is the stop place of user's period.
As a preferred embodiment of the above technical solution, the base station engineering parameter includes regional areas code, base station identity code, network
Standard, antenna type, antenna azimuth, base station cover type, base station antenna positions longitude coordinate and base station antenna positions latitude
Coordinate；The mobile service signaling data includes time, Subscriber Number and base station number；The base station cover type includes interior
Type and non-indoor type；The antenna type includes omnidirectional antenna and directional aerial.
As a preferred embodiment of the above technical solution, the covering radius R of the indoor type base station is fixed value；Non- indoor type base station
Covering radius R be the average distance and specific system of the antenna for base station latitude and longitude coordinates and three nearest non-indoor type base stations
Several products.The particular factor is 1.6；The covering radius R of the indoor type base station is defaulted as 400 meters.
As a preferred embodiment of the above technical solution, the calculation method of omnidirectional antenna base station covering surface are as follows: with antenna longitude and latitude
Point centered on degree, the length for the base station covering radius R that extends outwardly every 45 degree, respectively obtains eight coordinate points, by adjacent seat
Punctuate is connected two-by-two with straight line, forms closed base station coverage area to get the covering surface of omnidirectional antenna base station is arrived；The orientation
The calculation method of antenna base station covering surface are as follows: the point centered on antenna longitude and latitude distinguishes angularly A, A+H ÷ 6, A+H ÷ 3, A+H
÷ 2, A-H ÷ 6, A-H ÷ 3 and A+H ÷ 2 extend outwardly the length of base station covering radius R, obtain seven coordinate points, will be adjacent
Coordinate points are connected two-by-two with straight line, and two coordinate points at both ends are connected with antenna longitude and latitude point respectively, are formed closed base station and are covered
Cover area is to get the covering surface for arriving omnidirectional antenna base station；The angle A is antenna azimuth, and angle H is horizontal lobe angle.
The horizontal lobe angle computation method is, is otherwise 120 for 180 degree if the base station directional antenna quantity is less than or equal to 2
Degree.
The invention has the benefit that
The present invention is analyzed the personal characteristics of the mobile phone user, is obtained by the motion profile daily according to mobile phone user
Age of the mobile phone user, gender, occupation, residence, place of working and round-trip residence and place of working motion profile.In conjunction with
The existing channel use information of addressing main body, it can be deduced that the coverage condition of existing site finds deficient overlay area, and owing to cover
Optimal new site set-up site is found in cover area.Through the invention, it can be achieved that the addressing of brand chain stores, real estate projects
Addressing, product dealer addressing and the addressing of advertisement marketing integrator etc..
The present invention can be changed into communication data the available demographic behavior data of society, start with from social action, grasp thing
State develops rhythm, establishes rigid data base to service economy transition for enterprise economic growth, trans-sectoral joint and production economy
Plinth assists site allocation plan and specific landing under enterprise's line.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is to build in the embodiment of the present invention to deficient overlay area, the analysis of overlay area and normal coverage area respectively excessively
View figure.
Specific embodiment
With reference to the accompanying drawing and specific embodiment the present invention is further elaborated.It should be noted that for this
The explanation of a little way of example is used to help understand the present invention, but and does not constitute a limitation of the invention.It is disclosed herein specific
Structure and function details is only used for description example embodiments of the present invention.However, this hair can be embodied with many alternative forms
It is bright, and be not construed as limiting the invention in embodiment set forth herein.
It should be appreciated that term first, second etc. is only used for distinguishing description, it is not understood to indicate or imply relatively important
Property.Although term first, second etc. can be used herein to describe various units, these units should not be by these terms
Limitation.These terms are only used to distinguish a unit and another unit.Such as first unit can be referred to as second unit,
And similarly second unit can be referred to as first unit, without departing from the range of example embodiments of the present invention.
It should be appreciated that the terms "and/or", only a kind of incidence relation for describing affiliated partner, expression can be with
There are three kinds of relationships, for example, A and/or B, can indicate: individualism A, individualism B exist simultaneously tri- kinds of situations of A and B,
The terms "/and " are to describe another affiliated partner relationship, indicate may exist two kinds of relationships, can be with for example, A/ and B
Indicate: two kinds of situations of individualism A, individualism A and B, in addition, character "/" herein, typicallying represent forward-backward correlation object is
A kind of "or" relationship.
It should be appreciated that in the description of the present invention, the orientation or position of the instructions such as term " on ", "vertical", "inner", "outside"
Relationship is the invention product using when the orientation or positional relationship usually put or those skilled in the art usually understand
Orientation or positional relationship, be merely for convenience of description of the present invention and simplification of the description, rather than the device of indication or suggestion meaning
Or element must have a particular orientation, be constructed and operated in a specific orientation, therefore be not considered as limiting the invention.
It should be appreciated that when by unit referred to as with another unit " connection ", " connected " or " coupling " when, it can with it is another
A unit is directly connected or couples or temporary location may exist.Relatively, it is referred to as with another unit " directly when by unit
It is connected " or when " direct-coupling ", temporary location is not present.It should explain in a similar manner for describing the relationship between unit
Other words (for example, " ... between " to " between directly existing ... ", " adjacent " is to " direct neighbor " etc.).
In the description of the present invention, it is also necessary to which explanation is unless specifically defined or limited otherwise, term " setting ",
" installation ", " connection " shall be understood in a broad sense, for example, it may be being fixedly connected, may be a detachable connection, or integrally connect
It connects；It can be mechanical connection, be also possible to be electrically connected；It can be directly connected, can also indirectly connected through an intermediary, it can
To be the connection inside two elements.For the ordinary skill in the art, above-mentioned term can be understood with concrete condition
Concrete meaning in the present invention.
Terms used herein are only used for description specific embodiment, and are not intended to limitation example embodiments of the present invention.
As it is used herein, singular "a", "an" and "the" is intended to include plural form, unless context is explicitly indicated
Contrary.It should also be understood that term " includes ", " including ", "comprising", and/or " containing " are as used herein,
Specified stated feature, integer, step, operation, unit and/or component existence, and be not excluded for it is one or more its
His feature, quantity, step, operation, unit, component and/or their combination existence or increase.
It will be further noted that the function action occurred may be with the sequence of attached drawing appearance in some alternative embodiments
It is different.Such as it depends on substantially being executed concurrently in related function action, or sometimes can be with
Opposite sequence executes continuously show two figures.
Specific details is provided, in the following description in order to which example embodiment is understood completely.However ability
Domain those of ordinary skill is it is to be understood that implementation example embodiment without these specific details.Such as it can be
System is shown in block diagram, to avoid with unnecessary details come so that example is unclear.It in other embodiments, can not be with non-
Necessary details shows well-known process, structure and technology, to avoid making example embodiment unclear.
Embodiment 1:
Present embodiments provide a kind of site selecting method based on population space-time distribution.
A kind of site selecting method based on population space-time distribution, comprising the following steps:
S1, orientation problem region: utilizing population trace information and channel use information, to the coverage condition of existing site into
Row identification analyzes deficient overlay area, crosses overlay area and normal coverage area；
S2, geographical feature are concluded: according to population trace information, channel use information and geographic distance feature, being found and owed to cover
The addressing of cover area refers to geographic center coordinate；
S3, addressing concrete plan: mating with user's trip rule in conjunction with periphery, the addressing for owe overlay area is advised in detail
It draws；
S4, effect prediction: the simulation recruitment evaluation according to Spatial Data Mining algorithm, after carrying out addressing.
The channel use information includes existing shops's information and business datum, existing shops's information include position, title,
Type, is attended a banquet at area, and business datum includes, the date, the time, transactor, accepts work number, specific business etc..
The mating periphery includes the infrastructure such as school, location, hospital in deficient overlay area.
The step S2 the following steps are included:
S21, compare user residence to nearest site distance and place of working to nearest site distance, select shortest
Distance；
S22, the site for comparing the existing transacting business of user take its shortest distance at a distance from residence and place of working
Line；
S23, spatial coherence and the geographical feature in space and site are lived with the duty of people to carry out covering for integrity service site
The identification of lid range, finds out deficient overlay area, determines addressing with reference to geographic center coordinate.
The deficient overlay area is, if the building is to owe the area of coverage without site within the scope of 500 meters of some building distance
Domain；The overlay area of crossing is to be greater than 5 sites if existing within the scope of 500 meters of some building distance, which was covering
Region；The normal coverage area is to be greater than or equal to 1 site if existing within the scope of 500 meters of some building distance, while small
In or equal to 5 sites, then the building is normal coverage area.
The population trace information and user go on a journey rule acquisition the following steps are included:
S5, base station engineering parameter, mobile service signaling data and Map Services quotient offer that common carrier provides are obtained
Space block actual position coordinate point set；
S6, pass through base station engineering parameter and space block actual position coordinate point set, formation geographical entity characteristic fingerprint；
S7, by traffic signaling data temporally, spatial relationship polymerize, determine that the traffic signaling track data of user is special
Sign；Due to being traffic signaling, i.e., one time point only one base station.But it, may be due to more since user is at a position
Base station switching can occur for kind factor, i.e., continuously a plurality of traffic signaling may be directed to a position to user, it is therefore desirable to will use
The traffic signaling at family is temporally, spatial relationship polymerize；
S8, according to the traffic signaling track data feature after polymerization, each period of mobile phone user is positioned, judge
User's specific geographic entity locating for each period；Obtain the residence of user and the specific geographic entity in place of working, and
The trip rule of each user.
In the step S6, formed geographical entity characteristic fingerprint the step of are as follows:
S61, according to the covering surface of base station engineering parameter calculation base station；
S62, it is calculated according to the coverage area of geographical entity and the covering surface of base station by the space gis computing engines
The intersection area S of geographical entity and base station covering；The coverage area of the geographical entity are as follows: the geography that Map Services quotient is provided
Entity actual position coordinate point is connected two-by-two, forms closed overlay area, as geographical entity coverage area；
S63: the area coverage Sb of base station is calculated by the engineering parameter of base station；
S64: by the area coverage Sb and intersection area S of base station, pass through the space of equation calculation geographical entity and base station
Coefficient of relationship α, accounting equation are as follows: α=S ÷ Sb；
S65: the relationship of the base station of output geographical entity and the covering geographical entity:
{B,{Lc1,α},{Lc2,α}{Lc3,α}..{Lcn,α}} (1)
Wherein, B is geographical entity, and Lc is base station number.
In the step S7, determine that the traffic signaling track data feature of user includes the following steps:
S71, user service signaling record is ranked up by time of origin, such as continuous traffic signaling record occurs reciprocal
Switching then merges this two traffic signaling records；
Such as base station A- > ... the such switching of -> base station A, the time interval for such as occurring base station A twice are no more than 2 hours,
And the distance between other base stations occurred before the A of base station twice and base station A are no more than 1km, then merge these records；
S72, the traffic signaling data by time interval at 1 minute merge；
Since traffic signaling acquisition source is multiple data sources, and each data source time may have a little bit different, thus by when
Between be spaced in 1 minute traffic signaling data merge；
S73, iteration execute step S71 and step S72, until can not merge；
Record after S74, merging is divided into multiple periods by " beginning-end " time, and there are a plurality of notes in each period
Record, corrects mistake data, finds the longest base station of time of occurrence in each period, and rejects and be greater than in the period with the base station distance
The record of 1km；
S75, historical data study, it is and similar to historical record progress by step S74 treated record deposit database
Degree matching, is incorporated to the period for similar historical record；
S76, each base station for occurring in same period is calculated in the frequency of occurrence W in nearly middle of the month；
Record after S77, output merging:
{U,Ts,Te,{Lc1,W1},{Lc2,W2},{Lc3,W3}…{Lcn,Wn}} (2)
Wherein, U is user identifier, and Ts is period start time, and Te is end time period, and Lcn is base station cell mark,
Wn is base station cell in nearly one month frequency of occurrence.
In the S305, it is greater than 80% with the period similarity as existed in historical record, and be working day or be
Nonworkdays, and the latitude and longitude of base station in historical record is respectively less than 1km with the longitude and latitude distance of base stations all in present period,
Historical record is then also incorporated into the period.Square ÷ (one the number of minutes of period of the identical the number of minutes of period similarity=in two periods
Two the number of minutes of × period).
In the step S8, judge that user's specific geographic entity locating for each period includes:
Formula (1) and formula (2) are associated calculating according to equation (3), obtain user in the possibility where period possibility
Property size P, equation (3) are as follows:
P { u, b }=∑ W* α (3)
A possibility that each user each period is formed in each geographical entity size data collection,
{U,Ts,Te,{B1,P1},{B2,P2},{B3,P3}…{Bn,Pn}} (4)
Wherein the maximum geographical entity of P is the stop place of user's period.
The base station engineering parameter includes regional areas code, base station identity code, network formats, antenna type, antenna bearingt
Angle, base station cover type, base station antenna positions longitude coordinate and base station antenna positions latitude coordinate；The mobile service signaling number
According to including time, Subscriber Number and base station number；The base station cover type includes indoor type and non-indoor type；The antenna class
Type includes omnidirectional antenna and directional aerial.
The covering radius R of the indoor type base station is fixed value；The covering radius R of non-indoor type base station is the base station day
The product of the average distance and particular factor of line latitude and longitude coordinates and three nearest non-indoor type base stations.The particular factor is
1.6；The covering radius R of the indoor type base station is defaulted as 400 meters.
The calculation method of omnidirectional antenna base station covering surface are as follows: the point centered on antenna longitude and latitude, outward every 45 degree
The length for extending base station covering radius R, respectively obtains eight coordinate points, adjacent coordinate points is connected two-by-two with straight line, is formed
Closed base station coverage area is to get the covering surface for arriving omnidirectional antenna base station；The calculating side of directional aerial base station covering surface
Method are as follows: the point centered on antenna longitude and latitude distinguishes angularly A, A+H ÷ 6, A+H ÷ 3, A+H ÷ 2, A-H ÷ 6, A-H ÷ 3 and A+H
÷ 2 extends outwardly the length of base station covering radius R, obtains seven coordinate points, adjacent coordinate points is connected two-by-two with straight line, two
Two coordinate points at end are connected with antenna longitude and latitude point respectively, form closed base station coverage area to get omnidirectional antenna base is arrived
The covering surface stood；The angle A is antenna azimuth, and angle H is horizontal lobe angle.The horizontal lobe angle computation method
For, if the base station directional antenna quantity be less than or equal to 2, be otherwise 120 degree for 180 degree.
Through the invention, can also targetedly be suggested for different coverage conditions, as shown in Figure 1, specifically such as
Under:
The normal coverage area represents that supply and demand is appropriate, carries out business demand analysis to the site in the region and periphery is competing
Analysis is closed, to promote business experience and promote shops's class, further to promote the Experience Degree of client.
Supply exceed demand for the representative of overlay area excessively, value judgement is carried out to the site in the region, to the site of part
It makes closing or transition is suggested, to advanced optimize service network, economize on resources.
The deficient overlay area includes weak overlay area and without overlay area, and it is symmetrical that weak overlay area represents supply and demand, weak to cover
The unconspicuous site of drainage effect and the apparent site of drainage effect, the apparent site of drainage effect, generation can be divided into cover area
Table periphery has fixed site, makes the suggestion for keeping status；The apparent site of drainage effect, then judge the well-known of the site
Degree can make sales publicity planning and suggest, promote business experience if the user on its periphery, which does not know, this site；If its periphery
User know there is this site, but it is lower to its satisfaction, then make the improving suggestions for promoting business experience.The no covering
Business demand and Analysis on development and prediction are made in Regional Representative's supply-less-than-demand, it is proposed that create site in the area and determine new
The position of networking point.
The Spatial Data Mining algorithm is the prior art.Spatial Data Mining, which refers to extract from spatial database, not to be had
The tacit knowledge and spatial relationship clearly showed, and find the wherein theory of useful feature and mode, method and skill
Art.Spatial Data Mining and the process of Knowledge Discovery are broadly divided into following multiple steps: data preparation, data selection, data
Pretreatment, data reduction or data transformation determine data mining target, determine knowledge discovery algorithm, data mining, mode solution
It releases, knowledge evaluation etc., and data mining is one of committed step.
Embodiment 2:
Present embodiments provide a kind of site selecting method based on population space-time distribution.
A kind of site selecting method based on population space-time distribution, comprising the following steps:
S1, orientation problem region: utilizing population trace information and channel use information, to the coverage condition of existing site into
Row identification analyzes deficient overlay area, crosses overlay area and normal coverage area；
S2, geographical feature are concluded: according to population trace information, channel use information and geographic distance feature, being found and owed to cover
The addressing of cover area refers to geographic center coordinate；
S3, addressing concrete plan: mating with user's trip rule in conjunction with periphery, the addressing for owe overlay area is advised in detail
It draws；
S4, effect prediction: the simulation recruitment evaluation according to Spatial Data Mining algorithm, after carrying out addressing.
The channel use information includes existing shops's information and business datum, existing shops's information include position, title,
Type, is attended a banquet at area, and business datum includes, the date, the time, transactor, accepts work number, specific business etc..
The mating periphery includes the infrastructure such as school, location, hospital in deficient overlay area.
The step S2 the following steps are included:
S21, compare user residence to nearest site distance and place of working to nearest site distance, select shortest
Distance；
S22, the site for comparing the existing transacting business of user take its shortest distance at a distance from residence and place of working
Line；
S23, spatial coherence and the geographical feature in space and site are lived with the duty of people to carry out covering for integrity service site
The identification of lid range, finds out deficient overlay area, determines addressing with reference to geographic center coordinate.
The deficient overlay area is, if the building is to owe the area of coverage without site within the scope of 500 meters of some building distance
Domain；The overlay area of crossing is to be greater than 5 sites if existing within the scope of 500 meters of some building distance, which was covering
Region；The normal coverage area is to be greater than or equal to 1 site if existing within the scope of 500 meters of some building distance, while small
In or equal to 5 sites, then the building is normal coverage area.
The present invention is analyzed the personal characteristics of the mobile phone user, is obtained by the motion profile daily according to mobile phone user
Age of the mobile phone user, gender, occupation, residence, place of working and round-trip residence and place of working motion profile.In conjunction with
The existing channel use information of addressing main body, it can be deduced that the coverage condition of existing site finds deficient overlay area, and owing to cover
Optimal new site set-up site is found in cover area.Through the invention, it can be achieved that the addressing of brand chain stores, including silver
The addressing of row, insurance site, the gradual upgrading of restaurant chain store, the addressing etc. in chain optician's shop；The addressing of real estate projects,
Product dealer addressing and the addressing of advertisement marketing integrator etc..
The present invention can be changed into communication data the available demographic behavior data of society, start with from social action, grasp thing
State develops rhythm, establishes rigid data base to service economy transition for enterprise economic growth, trans-sectoral joint and production economy
Plinth assists site allocation plan and specific landing under enterprise's line.
The present invention is not limited to above-mentioned optional embodiment, anyone can show that other are each under the inspiration of the present invention
The product of kind form.Above-mentioned specific embodiment should not be understood the limitation of pairs of protection scope of the present invention, protection of the invention
Range should be subject to be defined in claims, and specification can be used for interpreting the claims.
Claims (10)
1. a kind of site selecting method based on population space-time distribution, which comprises the following steps:
S1, orientation problem region: population trace information and channel use information are utilized, the coverage condition of existing site is known
Not, it analyzes deficient overlay area, cross overlay area and normal coverage area；
S2, geographical feature are concluded: according to population trace information, channel use information and geographic distance feature, finding the deficient area of coverage
The addressing in domain refers to geographic center coordinate；
S3, addressing concrete plan: it is mating regular with user's trip in conjunction with periphery, carry out the addressing concrete plan for owing overlay area；
S4, effect prediction: the simulation recruitment evaluation according to Spatial Data Mining algorithm, after carrying out addressing.
2. the site selecting method according to claim 1 based on population space-time distribution, it is characterised in that: the step S2 includes
Following steps:
S21, compare user residence to nearest site distance and place of working to nearest site distance, select it is shortest away from
From；
S22, the site for comparing the existing transacting business of user take the company of its shortest distance at a distance from residence and place of working
Line；
S23, spatial coherence and the geographical feature in space and site are lived with the duty of people to carry out the covering model of integrity service site
Identification is enclosed, deficient overlay area is found out, determines addressing with reference to geographic center coordinate.
3. the site selecting method according to claim 1 based on population space-time distribution, it is characterised in that: the deficient overlay area
For if the building is to owe overlay area without site within the scope of 500 meters of some building distance；It is described cross overlay area be, if
Exist within the scope of 500 meters of some building distance and be greater than 5 sites, then the building was overlay area；The normal coverage area
To be greater than or equal to 1 site if existing within the scope of 500 meters of some building distance, while being less than or equal to 5 sites, then should
Building is normal coverage area.
4. the site selecting method according to claim 1 based on population space-time distribution, which is characterized in that the population track letter
Breath and user go on a journey rule acquisition the following steps are included:
S5, the sky that base station engineering parameter, mobile service signaling data and the Map Services quotient that common carrier provides provide is obtained
Between block actual position coordinate point set；
S6, pass through base station engineering parameter and space block actual position coordinate point set, formation geographical entity characteristic fingerprint；
S7, by traffic signaling data temporally, spatial relationship polymerize, determine the traffic signaling track data feature of user；
S8, according to the traffic signaling track data feature after polymerization, each period of mobile phone user is positioned, judges user
The specific geographic entity locating for each period；Obtain the residence of user and the specific geographic entity in place of working, and each
The trip rule of user.
5. the site selecting method according to claim 4 based on population space-time distribution, which is characterized in that in the step S6,
The step of forming geographical entity characteristic fingerprint are as follows:
S61, according to the covering surface of base station engineering parameter calculation base station；
S62, geography is calculated by the space gis computing engines according to the coverage area of geographical entity and the covering surface of base station
The intersection area S of entity and base station covering；
S63: the area coverage Sb of base station is calculated by the engineering parameter of base station；
S64: by the area coverage Sb and intersection area S of base station, pass through the spatial relationship of equation calculation geographical entity and base station
Factor alpha, accounting equation are as follows: α=S ÷ Sb；
S65: the relationship of the base station of output geographical entity and the covering geographical entity:
{B,{Lc1,α},{Lc2,α}{Lc3,α}..{Lcn,α}} (1)
Wherein, B is geographical entity, and Lc is base station number.
6. the site selecting method according to claim 5 based on population space-time distribution, it is characterised in that: in the step S7,
Determine that the traffic signaling track data feature of user includes the following steps:
S71, user service signaling record is ranked up by time of origin, such as back and forth cutting occurs in continuous traffic signaling record
It changes, then merges this two traffic signaling records；
S72, the traffic signaling data by time interval at 1 minute merge；
S73, iteration execute step S71 and step S72, until can not merge；
S74, data are corrected mistake, find the longest base station of time of occurrence in each period, and reject in the period with the base station away from
From the record for being greater than 1km；
S75, historical data study, by step S74 treated record deposit database, and with historical record carry out similarity
Match, similar historical record is incorporated to the period；
S76, each base station for occurring in same period is calculated in the frequency of occurrence W in nearly middle of the month；
Record after S77, output merging:
{U,Ts,Te,{Lc1,W1},{Lc2,W2},{Lc3,W3}…{Lcn,Wn}} (2)
Wherein, U is user identifier, and Ts is period start time, and Te is end time period, and Lcn is base station cell mark, and Wn is
Base station cell is in nearly one month frequency of occurrence.
7. the site selecting method according to claim 6 based on population space-time distribution, it is characterised in that: in the step S8,
Judge that user's specific geographic entity locating for each period includes:
Formula (1) and formula (2) are associated calculating according to equation (3), it is big to obtain a possibility that user is where period possibility
Small P, equation (3) are as follows:
P { u, b }=∑ W* α (3)
A possibility that each user each period is formed in each geographical entity size data collection,
{U,Ts,Te,{B1,P1},{B2,P2},{B3,P3}…{Bn,Pn}} (4)
Wherein the maximum geographical entity of P is the stop place of user's period.
8. the site selecting method according to claim 4 based on population space-time distribution, it is characterised in that: the base station engineering ginseng
Number includes antenna type, antenna azimuth, base station cover type, base station antenna positions longitude coordinate and base station antenna positions latitude
Coordinate；The mobile service signaling data includes time, Subscriber Number and base station number；The base station cover type includes interior
Type and non-indoor type；The antenna type includes omnidirectional antenna and directional aerial.
9. the site selecting method according to claim 8 based on population space-time distribution, it is characterised in that: the indoor type base station
Covering radius R be fixed value；The covering radius R of non-indoor type base station is the antenna for base station latitude and longitude coordinates and nearest three
The average distance of a non-indoor type base station and the product of particular factor.
10. the site selecting method according to claim 9 based on population space-time distribution, it is characterised in that: the omnidirectional antenna
The calculation method of base station covering surface are as follows: the point centered on antenna longitude and latitude, the length for the base station covering radius R that extends outwardly every 45 degree
Degree, respectively obtains eight coordinate points, adjacent coordinate points is connected two-by-two with straight line, form closed base station coverage area, i.e.,
Obtain the covering surface of omnidirectional antenna base station；The calculation method of directional aerial base station covering surface are as follows: in being with antenna longitude and latitude
Heart point, angularly A, A+H ÷ 6, A+H ÷ 3, A+H ÷ 2, A-H ÷ 6, A-H ÷ 3 and A+H ÷ 2 extend outwardly base station covering partly respectively
The length of diameter R obtains seven coordinate points, and adjacent coordinate points are connected two-by-two with straight line, two coordinate points at both ends respectively with
Antenna longitude and latitude point is connected, and forms closed base station coverage area to get the covering surface of omnidirectional antenna base station is arrived；The angle A
For antenna azimuth, angle H is horizontal lobe angle.
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