CN109727072A - Method and apparatus for handling information - Google Patents
Method and apparatus for handling information Download PDFInfo
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- CN109727072A CN109727072A CN201811635617.5A CN201811635617A CN109727072A CN 109727072 A CN109727072 A CN 109727072A CN 201811635617 A CN201811635617 A CN 201811635617A CN 109727072 A CN109727072 A CN 109727072A
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Abstract
The embodiment of the present application discloses the method and apparatus for handling information.One specific embodiment of this method includes: the first pushed information for receiving the second equipment and sending, wherein, first pushed information is that the first user that the second equipment is belonged to promotes detail information creation according to associated by the targeted promotion information in promotion message list, and promoting detail information includes creation condition；Determine whether the first pushed information meets creation condition；In response to determining that the first pushed information meets creation condition, the second pushed information is generated based on the first pushed information, and return to the second pushed information to the second equipment, so that the first user shares the second pushed information.This embodiment offers a kind of new information popularization forms, it can make anyone that can become the producer of pushed information, launch people and promoter, the diversity of the material of pushed information can be enriched, it realizes the generation of personalized pushed information, and helps to be promoted the promotion effect of pushed information.
Description
Technical field
The invention relates to field of computer technology, and in particular to the method and apparatus for handling information.
Background technique
Existing information popularization form, usually by there is the client of product promotion demand that dispensing personnel is arranged to design push letter
Breath, and the display location for choosing major internet information push platform carries out pushed information and launches displaying, with the effect that puts it over.
Summary of the invention
The embodiment of the present application proposes the method and apparatus for handling information.
In a first aspect, the embodiment of the present application provides a kind of method for handling information, it is applied to the first equipment, the party
Method includes: the first pushed information for receiving the second equipment and sending, wherein the first pushed information is first that the second equipment is belonged to
User promotes detail information creation according to associated by the targeted promotion information in promotion message list, promotes detail information packet
Include creation condition；Determine whether the first pushed information meets creation condition；In response to determining that the first pushed information meets creation item
Part generates the second pushed information based on the first pushed information, and returns to the second pushed information to the second equipment, for the first user
Second pushed information is shared.
Second aspect, the embodiment of the present application provide a kind of method for handling information, are applied to the second equipment, the party
Method includes: the uploading instructions for receiving the first user and being uploaded to the first pushed information, wherein the first pushed information is the first use
Detail information creation is promoted at family according to associated by the targeted promotion information in promotion message list, is promoted detail information and is included
Creation condition；The first pushed information is sent to the first equipment, so that the first equipment determines whether the first pushed information meets creation
Condition, and after determining that the first pushed information meets creation condition, the second pushed information is generated based on the first pushed information, and
Return to the second pushed information.
The third aspect, the embodiment of the present application provide a kind of for handling the device of information, are applied to the first equipment, the dress
Setting includes: the first receiving unit, is configured to receive the first pushed information of the second equipment transmission, wherein the first pushed information
It is the first user popularization details according to associated by the targeted promotion information in promotion message list letter that the second equipment is belonged to
Breath creation, promoting detail information includes creation condition；Determination unit, is configured to determine whether the first pushed information meets wound
Build condition；First transmission unit is configured in response to determine that the first pushed information meets creation condition, based on the first push letter
Breath generate the second pushed information, and to the second equipment return the second pushed information, for the first user to the second pushed information into
Row is shared.
Fourth aspect, the embodiment of the present application provide a kind of for handling the device of information, are applied to the second equipment, the dress
Setting includes: the second receiving unit, is configured to receive the uploading instructions that the first user uploads the first pushed information,
In, the first pushed information is the first user popularization detail information according to associated by the targeted promotion information in promotion message list
Creation, promoting detail information includes creation condition；Second transmission unit is configured to send the first push letter to the first equipment
Breath so that the first equipment determines whether the first pushed information meets creation condition, and is created determining that the first pushed information meets
After condition, the second pushed information is generated based on the first pushed information, and return to the second pushed information.
5th aspect, the embodiment of the present application provide a kind of computer equipment, which includes: one or more
Processor；Storage device is stored thereon with one or more programs；When the one or more program is by one or more processing
Device executes, so that the one or more processors realize the side as described in implementation any in first aspect and second aspect
Method.
6th aspect, the embodiment of the present application provide a kind of computer-readable medium, are stored thereon with computer program, should
The method as described in implementation any in first aspect and second aspect is realized when program is executed by processor.
The method and apparatus for handling information that the above embodiments of the present application provide, the second equipment can receive the first use
The uploading instructions that family uploads the first pushed information.Wherein, the first pushed information can be the first user and be believed according to popularization
Cease popularization detail information creation associated by the targeted promotion information in list.Promoting detail information may include creation item
Part.Then, the first pushed information can be sent to the first equipment by the second equipment.Then, the first equipment can determine that first pushes away
Whether breath of delivering letters meets corresponding creation condition.Finally, the first equipment can be in response to determining that it is corresponding that the first pushed information meets
Creation condition, based on the first pushed information generate the second pushed information, and to the second equipment return the second pushed information, for
First user shares the second pushed information.The scheme that the above embodiments of the present application provide provides the new information of one kind and pushes away
Wide form can make anyone that can become the producer of pushed information, launch people and promoter, can enrich pushed information
Material diversity, realize the generation of personalized pushed information, and help to promote the probability that pushed information is concerned,
Improve promotion effect.Also, although the uncontrollable degree of the content of personalized pushed information is high, above-described embodiment of the application
It can ensure that as much as possible personalized pushed information is also able to achieve expectation by detecting whether promotion message meets creation condition
Promotion effect.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is that some embodiments of the present application can be applied to exemplary system architecture figure therein；
Fig. 2 is the flow chart according to one embodiment of the method for handling information of the application；
Fig. 3 is the schematic diagram according to an application scenarios of the method for handling information of the application；
Fig. 4 is the flow chart according to another embodiment of the method for handling information of the application；
Fig. 5 is the flow chart according to the further embodiment of the method for handling information of the application；
Fig. 6 is adapted for the structural representation for the computer system for realizing the computer equipment of some embodiments of the present application
Figure.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the exemplary system architecture of the embodiment of the method for handling information of the application
100。
As shown in Figure 1, system architecture 100 may include equipment 101,102,103,105 and network 104.Network 104 is used
To provide the medium of communication link between equipment 101,102,103 and equipment 105.Network 104 may include various connection classes
Type, such as wired, wireless communication link or fiber optic cables etc..
Equipment 101,102,103,105 can be support network connection to provide various network services hardware device or
Software.When equipment is hardware, it can be various electronic equipments, including but not limited to smart phone, tablet computer, on knee
Portable computer, desktop computer and server etc..At this moment, as hardware device, multiple equipment may be implemented into and form
Distributed apparatus group, individual equipment also may be implemented into.When equipment is software, above-mentioned cited electronics may be mounted at
In equipment.At this moment, it as software, may be implemented into for example for providing the multiple softwares or software module of Distributed Services,
Also single software or software module may be implemented into.It is not specifically limited herein.
In practice, equipment can be taken by installing corresponding client application or server-side application to provide corresponding network
Business.Equipment can be presented as client after being mounted with client application in network communications.Correspondingly, it is being mounted with
After server-side application, it can be presented as server-side in network communications.
As an example, equipment 101,102,103 is presented as client, and equipment 105 is presented as server-side in Fig. 1.Tool
Body, equipment 101,102,103 can be the client for being equipped with the application of information popularization class.In addition, in equipment 101,102,103
It is also equipped with other client applications, including but not limited to web browser applications, social application, short message application, mailbox
Using etc..Equipment 105, which can be, provides the background server supported to information popularization class application.First user can pass through
The above- mentioned information installed in equipment 101,102,103 promote class application, check promotion message list provided by equipment 105, and
Based on popularization detail information associated by oneself interested promotion message, the operation such as pushed information production is carried out.Equipment 105 can
Pass through the pushed information that equipment 101,102,103 is sent to receive the first user, and the pushed information received is analyzed
Deng processing.
It should be noted that the method provided by the embodiments of the present application for handling information can by equipment 101,102,
103 execute, and can also be executed by equipment 105.
It should be understood that the number of equipment and network in Fig. 1 is only schematical.According to needs are realized, can have
Any number of equipment and network.
With continued reference to Fig. 2, the process of one embodiment of the method for handling information according to the application is shown
200.The method for being used to handle information is applied to the first equipment (such as equipment 105 shown in FIG. 1), comprising the following steps:
Step 201, the first pushed information that the second equipment is sent is received.
In the present embodiment, the first equipment can receive the first user and pass through the second equipment (such as equipment shown in FIG. 1
101,102,103) the first pushed information sent.Wherein, the first pushed information can be the first user and be arranged according to promotion message
Popularization detail information creation associated by targeted promotion information in table.
Promoting detail information may include creation condition.Creation condition for example can be used for the information lattice to pushed information
Formula, information content etc. are defined.In addition, promoting detail information for example can also include pushed information pattern example and correlation element
Material etc..Pushed information pattern example refers to for the first user when making the first pushed information.Material exists for the first user
Use when making the first pushed information.
It should be noted that promotion message list can be the offer of the first equipment.Promotion message for example can be and push away
The information of the product of wide demand.The information can include but is not limited to name of product etc..In practice, there is the product of popularization demand
It can be physical product, be also possible to virtual product, be not specifically limited herein.Wherein, physical product can be various types
Tangibly product, including but not limited to dress ornament, washing product, mother and baby's articles, electronic product, house property, automobile, drug, food
Product etc..Virtual product can be various not tangibly products, including but not limited to internet product, telephone expenses, stream
Amount, service etc..
The information popularization class application that first equipment is supported can be installed in the second equipment.First user can pass through letter
Breath promotes class application and checks promotion message list, and oneself interested promotion message is selected from promotion message list, and
According to popularization detail information associated by the promotion message, personalized pushed information is made, the second equipment can be then passed through
The first equipment is sent to using the pushed information to complete as the first pushed information.Here, the first user can be used various
Pushed information tools carry out pushed information production, are not specifically limited herein.
Step 202, determine whether the first pushed information meets creation condition.
In the present embodiment, whether the first equipment can determine the first pushed information after receiving the first pushed information
Meet the creation condition in popularization detail information associated by targeted promotion information.
As an example, the first equipment can to equipment used in related auditor send include the first pushed information and
The audit of creation condition is requested, so that auditor carries out manual examination and verification to the first pushed information.Then the first equipment can connect
Receive the auditing result that equipment used in auditor returns.Then the first equipment can be based on the auditing result, determine first
Whether pushed information meets creation condition.
In some optional implementations of the present embodiment, the first equipment can also by the way of unartificial audit come
Determine whether the first pushed information meets creation condition.As an example, if creation condition includes that information format belongs to video or figure
As and the information content include target information, then the first equipment can execute step identified below: determine the letter of the first pushed information
Whether breath format belongs to video or image；Belong to video or image, detection first in response to the information format of the first pushed information
Whether the information content of pushed information includes target information；In response to determining that the information content of the first pushed information includes target letter
Breath, determines that the first pushed information meets creation condition.
Specifically, if target information includes target text information, the first equipment can execute following first and determine sub-step
It is rapid: Text region, the text information identified, and the text information that detection identifies are carried out whether to the first pushed information
Including target text information；If including, it is determined that the first pushed information includes target text information.Here, the first equipment is for example
Existing character recognition algorithm can be used, such as OCR (know by Optical Character Recognition, optical character
Not), character recognition is carried out to the first pushed information.Image is scanned it should be noted that OCR is identified by, is made
Shape is translated into the process of computword with character identifying method.
If target information includes target image, the first equipment can execute following second and determine sub-step: based on preparatory
Trained prediction model determines that the information content of the first pushed information includes the probability of target image, wherein prediction model can be with
For predict input image pair the first image include the second image probability, image is to may include the first image and the
Two images；If identified probability is not less than probability threshold value, it is determined that the first pushed information includes target image.It needs to illustrate
Be, prediction model can be it is trained after convolutional neural networks (Convolutional Neural Network, CNN), follow
Ring neural network (Recurrent Neural Network, RNN), model-naive Bayesian (Naive Bayesian Model,
NBM) or support vector machines (Support Vector Machine, SVM) etc., it is not specifically limited herein.
In practice, if the information format of the first pushed information belongs to video, for the multiple image in the first pushed information
In each frame image, the first equipment can be using the image as the first image and using target image as the second image, group
At image pair.Then, the first equipment can obtain prediction result by composed each image to input prediction model respectively.
Wherein, prediction result may include the probability that the first image of composed each image pair includes the second image.Then,
Maximum probability in prediction result can be determined as the probability that the first pushed information includes target image by one equipment.
If the information format of the first pushed information belongs to image, the first equipment can be using the first pushed information as the first figure
As and using target image is as the second image, composition image pair.Then, above-mentioned executing subject can be by composed image pair
Input prediction model, obtains prediction result.Determine the probability in prediction result can be that the first push is believed by above-mentioned executing subject
Breath includes the probability of target image.
It should be understood that the first equipment can be by execution if target information includes target text information and target image
It states first and determines whether sub-step, above-mentioned second information content for determining sub-step to determine the first pushed information include target text
This information and target image.
Step 203, in response to determining that the first pushed information meets creation condition, second is generated based on the first pushed information and is pushed away
It delivers letters breath, and returns to the second pushed information to the second equipment, so that the first user shares the second pushed information.
In the present embodiment, the first equipment can be based on first in response to determining that the first pushed information meets creation condition
Pushed information generates the second pushed information, and returns to the second pushed information to the second equipment, so that the first user pushes to second
Information is shared.Wherein, the first pushed information can be used as the material of the second pushed information.Second pushed information is when presenting
It may include the first pushed information.
Here, the first equipment for example can be based on production associated by the first pushed information, preset and targeted promotion information
The related character property description information of product and chained address and (such as event, download event etc. are clicked for monitoring particular event
Deng) monitor code, generate link form the second pushed information.It should be noted that by melting in the second pushed information
Close monitor code, can be convenient the first device statistics with shared after the second pushed information the related number of particular event
According to.
In practice, the first user can share the second pushed information using various sharing modes.For example, first uses
Second pushed information can be copied to the interface for being used to release news for the various client applications installed in the second equipment by family,
Share the second pushed information at least one user by the interface.Wherein, which may include but unlimited
In web browser applications, social application, short message application, mailbox application etc..
It should be noted that scheme provided in this embodiment may be implemented to share individual character by individual making and by relation chain
Change pushed information.It is not only promoted in entertaining, the promotion effect of audient also can be promoted further.Because can receive a
The audient of the personalized push information of people's production, usually good friend or the pass to the interested user of the individual, such as the individual
Infuse the user etc. of the individual.
With continued reference to the signal that Fig. 3, Fig. 3 are according to the application scenarios of the method for handling information of the present embodiment
Figure.In the application scenarios of Fig. 3, promotion message list may include promotion message A related with * * shampoo.Promotion message A
Associated popularization detail information B may include creation condition.Creation condition may include: that information format belongs to image and information
Content includes text information " * * shampoo, really praise ".If the first user U1 is interested in promotion message A, the first user U1 can
To make pushed information using the drafting instrument installed in used second equipment, then pass through according to detail information B is promoted
The pushed information to complete is sent to the first equipment by second equipment, as shown in label 301.With
Afterwards, as shown in label 302, whether the information format that the first equipment can detecte the first pushed information belongs in image and information
Whether hold includes text information " * * shampoo, really praise ".Then, as shown in label 303, the first equipment can be in response to determining the
The information format of one pushed information belongs to image and the information content includes text information " * * shampoo, really praise ", pushes away based on first
It delivers letters breath, generates the second pushed information of link form.Wherein, the second pushed information may include the first push letter when presenting
Breath.Then, as shown in label 304, the second pushed information can be sent to the second equipment by the first equipment.Later, the first user
U1 can use various sharing modes, and the second pushed information is shared at least one user.
The method provided by the above embodiment of the application, the first equipment can receive the first push letter of the second equipment transmission
Breath.Wherein, the first user that the first pushed information can be that the second equipment is belonged to pushes away according to the target in promotion message list
The associated popularization detail information creation of Guangxin breath.Promoting detail information may include creation condition.Then the first equipment can
To determine whether the first pushed information meets creation condition.Then the first equipment can be in response to determining that the first pushed information meets
Creation condition generates the second pushed information based on the first pushed information, and returns to the second pushed information to the second equipment, for the
One user shares the second pushed information.The information popularization form new above mentioned embodiment provide one kind of the application, can
So that anyone can become the producer of pushed information, launch people and promoter, the material of pushed information can be enriched
Diversity, realizes the generation of personalized pushed information, and helps to be promoted the promotion effect of pushed information.
With further reference to Fig. 4, it illustrates the processes 400 of another embodiment of the method for handling information.The use
It is applied to the first equipment (such as equipment 105 shown in FIG. 1) in the method for processing information, comprising the following steps:
Step 401, the first pushed information of the second equipment transmission is received.
In the present embodiment, the first equipment can receive the first user and pass through the second equipment (such as equipment shown in FIG. 1
101,102,103) the first pushed information sent.Wherein, the first pushed information can be the first user and be arranged according to promotion message
Popularization detail information creation associated by targeted promotion information in table.
It promotes detail information and can be third user and first pass through third equipment in advance and be sent to the first equipment.Third user can
To be the user for having product promotion demand.Promoting detail information may include creation condition.Creation condition for example can be used for pair
Information format, information content of pushed information etc. are defined.In addition, promoting detail information for example can also include but is not limited to
At least one conversion target information, resource information corresponding at least one conversion target information, pushed information pattern
Example, related materials etc..
Conversion target for example can include but is not limited to click, download, buy etc..Conversion target information for example can wrap
Include the title of conversion target.Resource information for example may include the resource number of target resource.Target resource includes that can pass through
The virtual objects of the Internet assigned, such as ideal money etc..For any one in above-mentioned at least one conversion target information
Target information is converted, the resource number in resource information corresponding to the conversion target information, which can be third user, is ready for this
The number of the target resource for once reaching payment of conversion target indicated by conversion target information.Pushed information pattern example can
It is referred to for the first user when making the first pushed information.Material uses for the first user when making the first pushed information.
The information popularization class application that first equipment is supported can be installed in practice, in the second equipment.First user can
To check promotion message list by information popularization class application, and oneself interested popularization letter is selected from promotion message list
Breath, and the popularization detail information according to associated by the promotion message make personalized pushed information, then can be by the
The pushed information to complete is sent to the first equipment by two equipment.Here, the first user can make
Pushed information production is carried out with various pushed information tools, is not specifically limited herein.
Step 402, determine whether the first pushed information meets creation condition.
In the present embodiment, whether the first equipment can determine the first pushed information after receiving the first pushed information
Meet the creation condition in popularization detail information associated by targeted promotion information.Here, the first equipment can be examined using artificial
Kernel mode or unartificial audit mode determine whether the first pushed information meets creation condition.Specific judgment method can be referring to figure
Related description in 2 illustrated embodiments, details are not described herein.
Step 403, in response to determining that the first pushed information meets creation condition, second is generated based on the first pushed information and is pushed away
It delivers letters breath, and returns to the second pushed information to the second equipment, so that the first user shares the second pushed information.
In the present embodiment, the first equipment can be in response to determining that the first pushed information meets associated by targeted promotion information
Promote detail information in creation condition, based on the first pushed information generate the second pushed information, and to the second equipment return
Second pushed information, so that the first user shares the second pushed information.
As an example, the first equipment for example can be based on associated by the first pushed information, preset and targeted promotion information
The related character property description information of product and chained address and for monitor particular event (such as click event, downloading thing
Part etc.) monitor code, generate link form the second pushed information.It should be noted that by the second pushed information
Middle fusion monitoring code, can be convenient the first device statistics with shared after the second pushed information particular event it is related
Data.
In practice, the first equipment can provide information to the first user and push channel.Information push channel may include but
It is not limited to short message push, mail push, social application push, Web page push etc..In addition, information push channel can be set
Channel mark.And information push channel can be applied with associated client end.First user can promote class application in above- mentioned information
In for the second pushed information execute predetermined registration operation to check that the push channels of various information provided by the first equipment respectively correspond
Access information.Wherein, which for example can be the access information of the forms such as icon.Then, the first user can lead to
It crosses and chooses access information corresponding to any one information push channel, send sharing request to the first equipment.
Step 404, the sharing request that the second pushed information is shared sent in response to receiving the second equipment, base
Obtain target interface in sharing request, and return to target interface to the second equipment, for the first user by target interface to the
Two pushed informations are shared.
In the present embodiment, the first equipment can be in response to receiving carrying out to the second pushed information for the second equipment transmission
The sharing request of sharing obtains target interface based on sharing request, and returns to target interface to the second equipment, for the first user
The second pushed information is shared by target interface.
As an example, sharing request may include the second pushed information and the selected information push channel of the first user
Channel mark.First equipment can call corresponding application programming interface (Application according to the channel mark
Programming Interface, API), using the application programming interface, generate the mesh that fusion has the second pushed information
It demarcates face.It should be pointed out that the application programming interface, which can be, pushes channel to the selected information of the first user
Relevant client application provides the interface that the background server supported is provided to the first equipment in advance.Here, in target interface
The option (such as publication button) for issuing the second pushed information can be shown.First user can be by selecting the option
So that the second equipment sends corresponding information posting request to the background server.Background server can be issued according to the information
Request executes corresponding information publication operation.In addition, target interface is showing the option for issuing the second pushed information
At the same time it can also show the region for supplying the first user to carry out information input.
Step 405, after the second pushed information is shared, in response to detecting that second user is reached by the second pushed information
At conversion target indicated by the conversion target information at least one conversion target information, based on corresponding to conversion target information
Resource information, to the first user carry out resource granting operation.
In the present embodiment, after the second pushed information is shared, the first equipment can be in response to detecting second user
Reach conversion target indicated by the conversion target information in above-mentioned at least one conversion target information by the second pushed information,
Based on resource information corresponding to the conversion target information, resource granting operation is carried out to the first user.
Here, the first equipment can receive the monitoring number of the return of monitor code associated by the second pushed information in real time
According to.Monitoring data for example may include user identifier and conversion target identification corresponding with the user identifier.Once the first equipment
Receive monitor code return includes user identifier and the monitoring data for converting target identification, can determine the second use
Reach conversion target indicated by the conversion target information in above-mentioned at least one conversion target information in family.For being inconvenient to use
The event of monitor code monitoring, such as purchase events, the first equipment can for example receive the destination service of third user in real time
Hold the statistical data related with the event sent.Statistical data for example may include user identifier and corresponding with the user identifier
Conversion target identification.Destination service end can be server-side related with product associated by targeted promotion information.
In this example, it is assumed that the above-mentioned conversion target that indicates respectively of at least one conversion target information include click and
Purchase.The resource number for clicking target resource included by resource information corresponding to conversion target information is X.Purchase conversion mesh
The resource number for marking target resource included by resource information corresponding to information is Y.
After the second pushed information is shared, if the first equipment detects that second user is reached a little by the second pushed information
Conversion target is hit, the resource value that the resource of third user can be stored the target resource in account by the first equipment reduces X, and
The resource value of target resource in the resource storage account of first user is increased into X.Alternatively, being shared in the second pushed information
Afterwards, if the first equipment detects that second user reaches click conversion target by the second pushed information, the first equipment can first really
Determine whether second user is that the second pushed information of first passage reaches click conversion target, if so, the first equipment can be by the
The resource value of target resource in the resource storage account of three users reduces X, and will be in the resource storage account of the first user
Target resource resource value increase X.
After the second pushed information is shared, if the first equipment detects that second user reaches purchase by the second pushed information
Conversion target is bought, the resource value that the resource of third user can be stored the target resource in account by the first equipment reduces Y, and
The resource value of target resource in the resource storage account of first user is increased into Y.
Figure 4, it is seen that the method for handling information compared with the corresponding embodiment of Fig. 2, in the present embodiment
Process 400 highlight in response to receive the second equipment transmission the sharing request that the second pushed information is shared, base
Obtain target interface in sharing request, and return to target interface to the second equipment, for the first user by target interface to the
The step of two pushed informations are shared, and after the second pushed information is shared, in response to detecting that second user passes through
Second pushed information reaches conversion target indicated by the conversion target information at least one conversion target information, based on conversion
Resource information corresponding to target information carries out the step of resource granting operates to the first user.The present embodiment describes as a result,
The diversity of information processing may be implemented in scheme.Moreover, third user can obtain using same dispensing budget
Obtain more personalized pushed information material and better promotion effect.Any individual can be by above pushing away in relation chain
The personalized push information of oneself wide production and obtain income, be the information popularization form of a kind of two-win and raising efficiency.
In some optional realization sides for the method for handling information that the corresponding embodiment of Fig. 2 and Fig. 4 provides
In formula, the first equipment, can be in response to receiving the second equipment hair before receiving the first pushed information that the second equipment is sent
That send checks request to what popularization detail information associated by targeted promotion information was checked, returns and is promoted in detail to the second equipment
Feelings information.Wherein, check that request can be the second equipment in response to detecting that the first user grasps the triggering of targeted promotion information
Make (such as clicking operation) and send.
In some optional realization sides for the method for handling information that the corresponding embodiment of Fig. 2 and Fig. 4 provides
In formula, targeted promotion information can be associated with pushed information template in advance.First equipment can be based on pushed information template and be connect
The first pushed information received generates the second pushed information.For example, the first pushed information can be placed into push letter by the first equipment
The designated position in template is ceased, by the second pushed information of pushed information template generation after placing the first pushed information.Here,
Second pushed information can be the information of link form.Second pushed information may include the first pushed information when presenting.
In some optional realization sides for the method for handling information that the corresponding embodiment of Fig. 2 and Fig. 4 provides
In formula, the first equipment can pass through the money relevant to the second pushed information that the second equipment is sent in response to receiving the first user
Source information checks request, obtains and checks the corresponding resource information of request, and the resource information return that will acquire with resource information
To the second equipment.Here, which checks that request for example can be the first user and check that obtained push with second is believed
Cease the request of the number of relevant target resource.
In some optional realization sides for the method for handling information that the corresponding embodiment of Fig. 2 and Fig. 4 provides
In formula, the first equipment can in response to receive that third user sent by third equipment with associated by targeted promotion information
It promotes the relevant data of detail information and checks request, acquisition and data check the corresponding data of request, and the data that will acquire
Return to third equipment.Here, which checks that the requested data of request can include but is not limited to input situation data, push away
Wide effect data etc..Wherein, input situation data can include but is not limited to the number of target resource consumed by third user
Volume, the quantity of the first pushed information obtained, the quantity of the first pushed information for meeting creation condition etc..Promotion effect number
According at least one relevant conversion number of conversion target information, the conversion ratio that can include but is not limited to promote in detail information
Etc..
With further reference to Fig. 5, it illustrates the processes 500 of the further embodiment of the method for handling information.The use
It is applied to the second equipment (such as equipment shown in FIG. 1 101,102,103) in the method for processing information, comprising the following steps:
Step 501, the uploading instructions that the first user uploads the first pushed information are received.
In the present embodiment, the first user that the second equipment can receive that it is belonged to uploads the first pushed information
Uploading instructions.Wherein, the first pushed information can be the first user according to the targeted promotion information institute in promotion message list
It is associated to promote what detail information created.Promoting detail information may include creation condition.Creation condition for example can be used for pair
Information format, information content of pushed information etc. are defined.
Second equipment can be communicated to connect with the first equipment (such as equipment 105 shown in FIG. 1).It can pacify in second equipment
The information popularization class application supported equipped with the first equipment.First user can be applied by the information popularization class to the second equipment
Send above-mentioned uploading instructions.
It should be noted that for promotion message list and the explanation of popularization detail information, it can be referring to Fig. 2 and figure
Related description in 4 embodiments being respectively shown in, details are not described herein.
Step 502, the first pushed information is sent to the first equipment, so that the first equipment determines whether the first pushed information is full
Foot creation condition, and after determining that the first pushed information meets creation condition, the second push letter is generated based on the first pushed information
Breath, and return to the second pushed information.
In the present embodiment, the second equipment can send the first pushed information to the first equipment, so that the first equipment determines
Whether the first pushed information meets the creation condition in popularization detail information associated by targeted promotion information, and is determining first
After pushed information meets the creation condition, the second pushed information is generated based on the first pushed information, and returns to the second push letter
Breath.In this way, the first user can share the second pushed information after the second equipment receives the second pushed information.
It should be noted that being directed to used by explanation and the first user of operation performed by the first equipment
The explanation of sharing mode, can be referring to the related description of Fig. 2 and Fig. 4 embodiment being respectively shown in, and details are not described herein.
In some optional implementations of the present embodiment, the second equipment can be in response to detecting the first user to mesh
The trigger action (such as clicking operation) of promotion message is marked, trigger action is based on, is sent to the first equipment to targeted promotion information
What associated popularization detail information was checked checks request, and receives from the first equipment and promote detail information.Here, should
Check that request for example may include the message identification of targeted promotion information and/or the message identification of the popularization detail information.
In some optional implementations of the present embodiment, the second equipment can be in response to detecting the first user to
The sharing operation of two pushed informations is based on the sharing operation, sends sharing request to the first equipment, so that the first equipment is based on dividing
Enjoy request target interface.Later, the second equipment can receive target interface from the first equipment, so that the first user passes through mesh
It demarcates and is shared in face of the second pushed information.
As an example, the first equipment, which can provide information to the first user, pushes channel.Information pushes channel
But it is not limited to short message push, mail push, social application push, Web page push etc..In addition, information push channel can be set
There is channel mark.And information push channel can be applied with associated client end.What the first user can install on the second device
Above- mentioned information are promoted in class application and execute predetermined registration operation for the second pushed information to check various letters provided by the first equipment
The corresponding access information of breath push channel.Wherein, which for example can be the access information of the forms such as icon.And
Afterwards, the first user can execute sharing operation by choosing access information corresponding to any one information push channel, with
Sending the second equipment to the first equipment includes point of the channel mark of the second pushed information and selected information push channel
Enjoy request.It should be noted that for the method that the first equipment obtains target interface, it can be referring to the step in embodiment illustrated in fig. 4
Rapid 404 related description, details are not described herein.
In some optional implementations of the present embodiment, the second equipment can be in response to detecting that the first user executes
Resource information relevant to the second pushed information check operation, operation is checked based on the resource information, to the first equipment send
Resource information checks request, and receives resource information from the first equipment.Here, which checks that operation for example can be
First user checks the operation of the number of target resource relevant to the second pushed information obtained.
The method provided by the above embodiment of the application, the second equipment can receive the first user that it is belonged to first
The uploading instructions that pushed information is uploaded.Wherein, the first pushed information can be the first user according in promotion message list
Targeted promotion information associated by popularization detail information creation.Promoting detail information may include creation condition.Later,
Two equipment can send the first pushed information to the first equipment, so that the first equipment determines whether the first pushed information meets creation
Condition, and after determining that the first pushed information meets creation condition, the second pushed information is generated based on the first pushed information, and
Return to the second pushed information.In this way, the first user can share the second pushed information.Above-described embodiment of the application
A kind of new information popularization form is provided, can make anyone that can become the producer of pushed information, launch people and push away
Wide people can enrich the diversity of the material of pushed information, realize the generation of personalized pushed information, and help to be promoted
The promotion effect of pushed information.
Below with reference to Fig. 6, it illustrates the computer equipments for being suitable for being used to realize the embodiment of the present application (such as shown in Fig. 1
Equipment 101,102,103,105) structural schematic diagram of computer system 600.Computer equipment shown in Fig. 6 is only one
A example, should not function to the embodiment of the present application and use scope bring any restrictions.
As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in
Program in memory (ROM) 602 or be loaded into the program in random access storage device (RAM) 603 from storage section 608 and
Execute various movements appropriate and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data.
CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always
Line 604.
I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 608 including hard disk etc.；
And the communications portion 609 of the network interface card including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net executes communication process.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 610, in order to read from thereon
Computer program be mounted into storage section 608 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communications portion 609, and/or from detachable media
611 are mounted.When the computer program is executed by central processing unit (CPU) 601, executes and limited in the system of the application
Above-mentioned function.
It should be noted that computer-readable medium shown in the application can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In this application, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In application, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. are above-mentioned
Any appropriate combination.
The calculating of the operation for executing the application can be write with one or more programming languages or combinations thereof
Machine program code, described program design language include object oriented program language-such as Java, Smalltalk, C+
+, further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule
The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction
It closes to realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet
Include the first receiving unit, determination unit and the first transmission unit.Alternatively, also can be described as: a kind of processor includes second connecing
Receive unit and the second transmission unit.Wherein, the title of these units does not constitute the limit to the unit itself under certain conditions
It is fixed, for example, the first receiving unit is also described as " receiving the unit for the first pushed information that the second equipment is sent ".
As on the other hand, present invention also provides a kind of computer-readable medium, which be can be
Included in computer equipment described in above-described embodiment；It is also possible to individualism, and is set without the computer is incorporated
In standby.Above-mentioned computer-readable medium carries one or more program, when said one or multiple programs should by one
When computer equipment executes, so that the computer equipment: receiving the first pushed information that the second equipment is sent, wherein first pushes away
Breath of delivering letters can be the first user that the second equipment is belonged to according to associated by the targeted promotion information in promotion message list
Detail information creation is promoted, promoting detail information may include creation condition；Determine whether the first pushed information meets creation
Condition；In response to determining that the first pushed information meets creation condition, based on the first pushed information the second pushed information of generation, and to
Second equipment returns to the second pushed information, so that the first user shares the second pushed information.Alternatively, it is also possible that should
Computer equipment: the uploading instructions that are uploaded to the first pushed information of the first user are received, wherein the first pushed information can be with
It is that the first user promotes detail information creation according to associated by the targeted promotion information in promotion message list, promotes details
Information may include creation condition；The first pushed information is sent to the first equipment, so that the first equipment determines the first pushed information
Whether satisfaction creates condition, and after determining that the first pushed information meets creation condition, generates second based on the first pushed information
Pushed information, and return to the second pushed information.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (17)
1. a kind of method for handling information is applied to the first equipment, which comprises
Receive the first pushed information of the second equipment transmission, wherein first pushed information is that second equipment is belonged to
The first user promoted according to associated by the targeted promotion information in promotion message list detail information creation, the popularization
Detail information includes creation condition；
Determine whether first pushed information meets the creation condition；
Meet the creation condition in response to determination first pushed information, generates second based on first pushed information and push away
It delivers letters breath, and returns to second pushed information to second equipment, so that first user believes second push
Breath is shared.
2. according to the method described in claim 1, wherein, before the first pushed information that the second equipment of the reception is sent,
The method also includes:
Request, Xiang Suoshu are checked to what the popularization detail information was checked in response to receive that second equipment sends
Second equipment returns to the popularization detail information, wherein described to check that request is that second equipment is described in response to detecting
First user sends the trigger action of the targeted promotion information.
3. according to the method described in claim 1, wherein, the creation condition include: information format belong to video or image and
The information content includes target information；And
Whether determination first pushed information meets the creation condition, comprising:
Determine whether the information format of first pushed information belongs to video or image；
Belong to video or image in response to the information format of first pushed information, detects the information of first pushed information
Whether content includes the target information；
The information content in response to determination first pushed information includes the target information, determines first pushed information
Meet the creation condition.
4. according to the method described in claim 3, wherein, the target information includes target text information；And
Whether the information content of detection first pushed information includes the target information, comprising:
Text region, the text information identified are carried out to first pushed information, and detect the text envelope identified
Whether breath includes the target text information；
If including, it is determined that first pushed information includes the target text information.
5. the method according to claim 3 or 4, wherein the target information includes target image；And
Whether the information content of detection first pushed information includes the target information, comprising:
Based on prediction model trained in advance, determine that the information content of first pushed information includes the general of the target image
Rate, wherein the prediction model is used to predict that the first image of the image pair of input to include the probability of the second image, the figure
As to including the first image and second image；
If identified probability is not less than probability threshold value, it is determined that first pushed information includes the target image.
6. it is described based on prediction model trained in advance according to the method described in claim 5, wherein, determine that described first pushes away
Deliver letters breath the information content include the target image probability, comprising:
If the information format of first pushed information belongs to video, in the multiple image in first pushed information
Each frame image forms image pair using the image as the first image and using the target image as the second image；
By composed each image to the prediction model is inputted respectively, prediction result is obtained, wherein the prediction result packet
First image of each image pair composed by including includes the probability of the second image；
Maximum probability in the prediction result is determined as the probability that first pushed information includes the target image.
7. according to the method described in claim 1, wherein, the targeted promotion information is associated with pushed information template in advance；And
It is described that second pushed information is generated based on first pushed information, comprising:
Based on the pushed information template and first pushed information, second pushed information is generated.
8. according to the method described in claim 1, wherein, the method also includes:
The sharing request shared to second pushed information sent in response to receiving second equipment, is based on institute
It states sharing request and obtains target interface, and return to the target interface to second equipment, so that first user passes through
The target interface shares second pushed information.
9. according to the method described in claim 8, wherein, the popularization detail information further includes at least one conversion target information
With resource information corresponding at least one conversion target information；And
After second pushed information is shared, the method also includes:
In response to detecting that second user is reached in at least one conversion target information by second pushed information
Conversion target indicated by target information is converted, based on resource information corresponding to the conversion target information, to described first
User carries out resource granting operation.
10. according to claim 1-4, any method in 6-9, wherein the method also includes:
Request is checked in response to receiving the resource information relevant to second pushed information that second equipment is sent, and is obtained
It takes and checks the corresponding resource information of request with the resource information, and the resource information that will acquire returns to described second and sets
It is standby.
11. according to claim 1-4, any method in 6-9, wherein the popularization detail information is that third user is pre-
It first passes through third equipment and is sent to first equipment；And
The method also includes:
Check request in response to receiving the data relevant to the popularizations detail information that the third equipment is sent, acquisition and
The data check the corresponding data of request, and the data that will acquire return to the third equipment.
12. a kind of method for handling information is applied to the second equipment, which comprises
Receive the uploading instructions that the first user uploads the first pushed information, wherein first pushed information is described
First user promotes detail information creation according to associated by the targeted promotion information in promotion message list, described to promote in detail
Feelings information includes creation condition；
First pushed information is sent to the first equipment, so that first equipment determines whether first pushed information is full
The foot creation condition, and after determining that first pushed information meets the creation condition, based on the first push letter
Breath generates the second pushed information, and returns to second pushed information.
13. according to the method for claim 12, wherein uploaded in the first user of the reception to the first pushed information
Uploading instructions before, the method also includes:
In response to detecting that first user to the trigger action of the targeted promotion information, is based on the trigger action, to
First equipment, which is sent, checks request to what the popularization detail information was checked；
The popularization detail information is received from first equipment.
14. according to the method for claim 12, wherein the method also includes:
In response to detecting that first user to the sharing operation of second pushed information, is based on the sharing operation, to
First equipment sends sharing request, so that first equipment is based on the sharing request and obtains target interface；
Receive the target interface from first equipment, for first user by the target interface to described second
Pushed information is shared.
15. method described in one of 2-14 according to claim 1, wherein the method also includes:
Operation, base are checked in response to the resource information relevant to second pushed information for detecting that first user executes
Operation is checked in the resource information, and the first equipment of Xiang Suoshu sends resource information and checks request；
Resource information is received from first equipment.
16. a kind of computer equipment, comprising:
One or more processors；
Storage device is stored thereon with one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now method as described in any in claim 1-15.
17. a kind of computer-readable medium, is stored thereon with computer program, wherein real when described program is executed by processor
The now method as described in any in claim 1-15.
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