CN109716379A - 媒体广告点击率的优化方法、装置及媒体广告系统 - Google Patents

媒体广告点击率的优化方法、装置及媒体广告系统 Download PDF

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CN109716379A
CN109716379A CN201680089284.3A CN201680089284A CN109716379A CN 109716379 A CN109716379 A CN 109716379A CN 201680089284 A CN201680089284 A CN 201680089284A CN 109716379 A CN109716379 A CN 109716379A
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金培银
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Donson Times Information Technology Co ltd
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Donson Times Information Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
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  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

本发明公开一种媒体广告点击率的优化方法，包括：获取广告在各个投放媒体的实时点击率数据；提取实时点击率数据低于第一预设点击率的媒体；获取提取的媒体在预设时间内的全局点击率数据；以及当获取的媒体的全局点击率数据低于第二预设点击率时，将所述媒体从所述广告的媒体投放名单中排除。相应地，本发明还公开一种媒体广告点击率的优化装置及媒体广告系统。本发明采用的技术方案，根据广告在各个投放媒体的实际点击率自动进行点击率控制和投放媒体优化，提高了广告的整体媒体点击率和推广效果。

Description

PCT国内申请，说明书已公开。

Claims (10)

  1. PCT国内申请，权利要求书已公开。
CN201680089284.3A 2016-07-20 2016-07-20 媒体广告点击率的优化方法、装置及媒体广告系统 Pending CN109716379A (zh)

Applications Claiming Priority (1)

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PCT/CN2016/090765 WO2018014269A1 (zh) 2016-07-20 2016-07-20 媒体广告点击率的优化方法、装置及媒体广告系统

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CN109716379A true CN109716379A (zh) 2019-05-03

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CN201680089284.3A Pending CN109716379A (zh) 2016-07-20 2016-07-20 媒体广告点击率的优化方法、装置及媒体广告系统

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CN (1) CN109716379A (zh)
WO (1) WO2018014269A1 (zh)

Cited By (1)

* Cited by examiner, † Cited by third party
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CN113781095A (zh) * 2021-07-29 2021-12-10 深圳思为科技有限公司 一种优化产品的投放渠道的方法及相关装置

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CN109145246A (zh) * 2018-07-31 2019-01-04 成都华栖云科技有限公司 一种基于paas媒体云多租户平台的新闻虚拟点击量实现方法
CN109559147B (zh) * 2018-10-11 2024-04-05 三六零科技集团有限公司 广告流量的预估方法、装置、服务器及可读存储介质
CN109858942B (zh) * 2018-11-06 2023-12-15 三六零科技集团有限公司 推广信息展示方法、装置、电子设备及可读存储介质
CN115115395A (zh) * 2022-06-08 2022-09-27 北京深演智能科技股份有限公司 广告投放控制方法及装置

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CN103440584A (zh) * 2013-07-31 2013-12-11 北京亿赞普网络技术有限公司 一种广告投放方法和系统
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WO2015141932A1 (ko) * 2014-03-21 2015-09-24 에스케이플래닛 주식회사 광고 제공 방법 및 이를 위한 장치
CN105335873A (zh) * 2015-10-27 2016-02-17 北京金山安全软件有限公司 一种获取广告位质量的方法、装置及电子设备

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CN113781095A (zh) * 2021-07-29 2021-12-10 深圳思为科技有限公司 一种优化产品的投放渠道的方法及相关装置

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