CN109697642A - Data push method, device and computer readable storage medium - Google Patents

Data push method, device and computer readable storage medium Download PDF

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Publication number
CN109697642A
CN109697642A CN201710992793.3A CN201710992793A CN109697642A CN 109697642 A CN109697642 A CN 109697642A CN 201710992793 A CN201710992793 A CN 201710992793A CN 109697642 A CN109697642 A CN 109697642A
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affiliated partner
data
user
association
community
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张洪学
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to CN201710992793.3A priority Critical patent/CN109697642A/en
Publication of CN109697642A publication Critical patent/CN109697642A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/20Natural language analysis
    • G06F40/279Recognition of textual entities
    • G06F40/289Phrasal analysis, e.g. finite state techniques or chunking

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  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Health & Medical Sciences (AREA)
  • Artificial Intelligence (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Computational Linguistics (AREA)
  • General Health & Medical Sciences (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of data push method, device and computer readable storage mediums, are related to mobile internet technical field.The data push method includes: the operation note for obtaining the first object and affiliated partner, and the first object is one of the object of the first user's operation, and affiliated partner is the object for also operating the second user operation of the first object, and affiliated partner is different from the first object;The operative relationship net of the first object is generated using operation note, the node of operative relationship net indicates the first object and affiliated partner, and the side of operative relationship net indicates there is operation incidence relation between object;Community using community discovery algorithm, where determining the first object in operative relationship net;The affiliated partner in community is pushed to the first user.The present invention provides more optimal data push methods, and be capable of intelligence pushes associated data to user.

Description

Data push method, device and computer readable storage medium
Technical field
The present invention relates to mobile internet technical field, in particular to a kind of data push method, device and computer Readable storage medium storing program for executing.
Background technique
With the development of mobile Internet electric business, more and more users do shopping in mobile terminal, when user places an order purchase After object, many commodity, such as user can be recommended to buy mobile phone to user, it can be with recommending mobile phone shell, Mobile phone film, mobile power source Etc..
However, when mobile client carries out the recommendation of commodity according to the commodity that user bought, some Recommendations and use The commodity that family was bought be it is associated, some Recommendations are unrelated, these not phases to the commodity that user bought Associated Recommendations can reduce user experience.
Summary of the invention
The technical problem that the present invention solves is, how intelligence to user pushes associated data.
According to an aspect of an embodiment of the present invention, provide a kind of data push method, comprising: obtain the first object and The operation note of affiliated partner, the first object are one of the object of the first user's operation, and affiliated partner is also to operate the first object Second user operation object, affiliated partner is different from the first object;It is closed using the operation that operation note generates the first object It is net, the node of operative relationship net indicates the first object and affiliated partner, and the side of operative relationship net indicates there is behaviour between object Make incidence relation;Community using community discovery algorithm, where determining the first object in operative relationship net;It is pushed away to the first user Send the affiliated partner in community.
In one embodiment, data push method further include: in the operation note for obtaining the first object and affiliated partner Before record, second pair is also operated according in all number of users N of the first object of operation, and all users of the first object of operation The number of users M of elephant, determines the degree of association of the second object and the first object, and the second object is each object in affiliated partner;It will The second object for being higher than threshold value with the degree of association of the first object is determined as affiliated partner.
In one embodiment, the degree of association for determining the second object and the first object includes: to be determined as the ratio of M and N The degree of association of second object and the first object.
In one embodiment, data push method further include: closed in the operation for generating the first object using operation note Before system's net, the descriptive labelling of affiliated partner is extracted;Using text segmentation methods, text is carried out to the descriptive labelling of affiliated partner Participle;The affiliated partner that gained text participle meets preset condition is determined as identical affiliated partner;By identical association pair The operation note of elephant merges.
In one embodiment, using stammerer segmentation methods, text participle is carried out to affiliated partner.
In one embodiment, to the first user push community in affiliated partner include: according to the first operation object Degree of association sequence from high to low, push the affiliated partner in community to the first user.
Other side according to an embodiment of the present invention provides a kind of data-pushing device, comprising: operation note obtains Module, for obtaining the operation note of the first object and affiliated partner, the first object is one of the object of the first user's operation, is closed Connection object is the object for also operating the second user operation of the first object, and affiliated partner is different from the first object;Operative relationship net Generation module, for generating the operative relationship net of the first object using operation note, the node of operative relationship net indicates first pair As and affiliated partner, the side of operative relationship net indicate there is operation incidence relation between object;Community discovery module, for utilizing Community discovery algorithm, the community where determining the first object in operative relationship net;Data-pushing module is used for the first user Push the affiliated partner in community.
In one embodiment, data-pushing device further include: degree of association determining module, for obtain the first object with And before the operation note of affiliated partner, according to all number of users N of the first object of operation, and all of the first object are operated The number of users M that the second object is also operated in user, determines the degree of association of the second object and the first object, and the second object is association pair Each object as in;Affiliated partner determining module, the second object for will be higher than threshold value with the degree of association of the first object are true It is set to affiliated partner.
In one embodiment, degree of association determining module is used for: the ratio of M and N is determined as the second object and first pair The degree of association of elephant.
In one embodiment, data-pushing device further include: descriptive labelling extraction module, for utilizing operation note Before the operative relationship net for generating the first object, the descriptive labelling of affiliated partner is extracted;Text word segmentation module, for utilizing text Segmentation methods carry out text participle to the descriptive labelling of affiliated partner;Identical affiliated partner determining module is used for gained text The affiliated partner that participle meets preset condition is determined as identical affiliated partner;Operation note merging module, being used for will be identical The operation note of affiliated partner merges.
In one embodiment, text word segmentation module is used for: using stammerer segmentation methods, carrying out text point to affiliated partner Word.
In one embodiment, data-pushing module is used for: from high to low according to the degree of association with the first operation object Sequentially, the affiliated partner in community is pushed to the first user.
Other side according to an embodiment of the present invention provides a kind of data-pushing device, comprising: memory;And It is coupled to the processor of memory, processor is configured as being executed data above-mentioned based on instruction stored in memory and being pushed away Delivery method.
Another aspect according to an embodiment of the present invention provides a kind of computer readable storage medium, computer-readable Storage medium is stored with computer instruction, and instruction realizes data push method above-mentioned when being executed by processor.
The present invention provides more optimal data push methods, and be capable of intelligence pushes associated data to user.
By referring to the drawings to the detailed description of exemplary embodiment of the present invention, other feature of the invention and its Advantage will become apparent.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art To obtain other drawings based on these drawings.
Fig. 1 shows the flow diagram of the data push method of one embodiment of the invention.
Fig. 2 shows the operative relationship nets of commodity A.So-called operative relationship net, in this example may be used
Fig. 3 shows the flow diagram of the data push method of another embodiment of the present invention.
Fig. 4 shows the flow diagram of the data push method of another embodiment of the invention.
Fig. 5 shows the structural schematic diagram of the data-pushing device of one embodiment of the invention.
Fig. 6 shows the structural schematic diagram of another embodiment of data-pushing device of the present invention.
Fig. 7 shows the structural schematic diagram of another embodiment of data-pushing device of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Below Description only actually at least one exemplary embodiment be it is illustrative, never as to the present invention and its application or make Any restrictions.Based on the embodiments of the present invention, those of ordinary skill in the art are not making creative work premise Under all other embodiment obtained, shall fall within the protection scope of the present invention.
Fig. 1 is combined to introduce the data push method of one embodiment of the invention first.
Fig. 1 shows the flow diagram of the data push method of one embodiment of the invention.As shown in Figure 1, the implementation Data push method includes step S102~step S108 in example.
Step S102, obtains the operation note of the first object and affiliated partner, and the first object is pair of the first user's operation One of as, affiliated partner is the object for also operating the second user operation of the first object, and affiliated partner is different from the first object.
For example, user a has purchased commodity A, user b also has purchased commodity A, while user b also has purchased commodity B.So Commodity B is the affiliated partner of commodity A, can extract the purchaser record of commodity A and commodity B.
Step S104, generates the operative relationship net of the first object using operation note, and the node of operative relationship net indicates the An object and affiliated partner, the side of operative relationship net indicate there is operation incidence relation between object.
Fig. 2 shows the operative relationship nets of commodity A.So-called operative relationship net, can be understood as the purchase of commodity A in this example Buy network of personal connections.The node of operative relationship net indicates commodity A and the associated articles including commodity B, and the side of operative relationship net indicates There is purchase incidence relation between commodity.
Step S106, the community using community discovery algorithm, where determining the first object in operative relationship net.
For example, community of the GN algorithm where determining the first object in operative relationship net can be passed through.GN algorithm is a kind of The community structure of Schizoid finds algorithm.The algorithm according in network inside community between high cohesion, community the characteristics of low cohesion, Intercommunal side is gradually removed, the community structure of opposite cohesion is obtained.Position of the algorithm when the concept of betweenness is to detect, Certain while while betweenness be defined as the shortest path on network between all vertex and pass through the number on the side.By definition it is found that if A line connects the community Liang Ge, then the shortest path between the two corporations' nodes will be most by the number on the side, phase The side betweenness answered is maximum.If deleting the side, Liang Ge corporations will be separated.GN calculation is just namely based on this thought and counts repeatedly The shortest path for calculating current network calculates the side betweenness of each edge, deletes when betweenness is maximum.Finally calculate on a preset condition based Method stops, and the community structure of network can be obtained, which can be less than default for the number of nodes in community where commodity A Value.Dashed circle in Fig. 2 shows the community in the operative relationship net of the commodity A obtained using community discovery algorithm, wherein Including the community where commodity A.
Step S108 pushes the affiliated partner in community to the first user.
For example, the associated articles where can pushing commodity A to user a in community, the user of purchase commodity A is also had very Associated articles where big possibility purchase commodity A in community.After i.e. user buys commodity A, it can pass through analysis commodity A's Commodity purchasing network of personal connections finds that user buys the purchase others commodity after commodity A, can like guessing you or the quotient of user The order detail page of product A recommends these commodity.
In above-described embodiment, by finding other users for also buying commodity A, all users for buying commodity A are extracted All items lists bought generate the operative relationship net of commodity A, and pass through operation of the community discovery algorithm from commodity A The community where commodity A is found out in network of personal connections.The present invention realizes more optimal data push method, due to where commodity A Community in commodity and commodity A tight association, the present invention realize it is more intelligent to user a push it is close with commodity A phase Associated commodity, the user experience is improved.
The data push method of another embodiment of the present invention is introduced below with reference to Fig. 3.
Fig. 3 shows the flow diagram of the data push method of another embodiment of the present invention.As shown in figure 3, in Fig. 1 On the basis of illustrated embodiment, the data push method in the present embodiment includes step S300~step S308.
Step S300, before obtaining the operation note of the first object and affiliated partner, according to the first object of operation Also operate the number of users of the second object in all numbers of users, and all users of the first object of operation, determine the second object with The degree of association of first object, the second object are each object in affiliated partner.
For example, can determine the degree of association SPR of the second object B and the first object A by following equationA,B
Wherein SPCA,BIndicate that the number of users that commodity B is also bought in all users of purchase commodity A, APC indicate purchase quotient The number of users summation of product A.
The second object for being higher than threshold value with the degree of association of the first object is determined as affiliated partner by step S301.
Step S302, referring to Fig.1 the step S102 in illustrated embodiment.
Step S304, referring to Fig.1 the step S104 in illustrated embodiment.
Step S306, referring to Fig.1 the step S106 in illustrated embodiment.
Step S308 pushes community to the first user according to the sequence of the degree of association with the first operation object from high to low In affiliated partner.
For example, can be pushed away in the sequence where commodity A in community according to the degree of association with commodity A from high to low to user a Affiliated partner where sending commodity A in community.
In above-described embodiment, the affiliated partner of commodity A is screened by the degree of association calculated between other commodity and commodity A, May further determine that with the even closer associated commodity of commodity A, and be reduced to generate commodity A purchase network of personal connections operation Amount.Meanwhile the sequence according to the degree of association with the first operation object from high to low, the affiliated partner into user a push community, It is able to use family and preferentially receives the closer propelling data of association, further promote user experience.
The data push method of another embodiment of the invention is introduced below with reference to Fig. 4.
Fig. 4 shows the flow diagram of the data push method of another embodiment of the invention.As shown in figure 4, in Fig. 1 On the basis of illustrated embodiment, between step S102 and step S104, the data push method in the present embodiment further includes Step S4032~step S4038.
Step S4032 extracts the quotient of affiliated partner before the operative relationship net for generating the first object using operation note Product description.
For example, extracting all items lists of all user's purchases and the commodity of all commodity from user's purchaser record table Description.
Step S4034 carries out text participle to affiliated partner using text segmentation methods.
For example, can use Jieba stammerer segmentation methods, text participle is carried out to affiliated partner.The Jieba of open source is segmented Support three kinds of participle modes: (1) accurate model, it is intended to sentence most accurately be cut, text analyzing is suitble to;(2) syntype, All in sentence all to scan at the word of word, speed is very fast, but not can solve ambiguity;(3) search engine Mode to long word cutting again, improves recall rate, segments suitable for search engine on the basis of accurate model.
The affiliated partner that gained text participle meets preset condition is determined as identical affiliated partner by step S4036.
The keyword of the relevant purchase commodity of available commodity A is segmented by Jieba.For example, to " Mongolia Ox's plain chocolate Following keyword is obtained after PURE MILK 250ml16 box " participle:
Mongolia Ox/n
Pure/n
Milk/n
PURE/n
MILK/n
250ml16/n
Box/n
It is then possible to which gained text, which is segmented identical number, is determined as identical association greater than the affiliated partner of preset value Object, or gained text is segmented into identical ratio and is determined as identical affiliated partner greater than the affiliated partner of preset value.Example Such as, the number of same text participle is greater than 5 or the accounting of same text participle is greater than 80%, can be determined as identical Affiliated partner.
Step S4038 merges the operation note of identical affiliated partner.
In above-described embodiment, by text segmentation methods, the same commodity with different descriptions can be summarized as together One commodity, so that the operative relationship net of commodity be determined more accurately.Particularly, it is segmented using Jieba, it can be in algorithm Certain balance or deviation are found in time and space performance.Text segmentation methods reusability in above-described embodiment is strong, mentions High the degree of automation.
The data-pushing device of one embodiment of the invention is introduced below with reference to Fig. 5.
Fig. 5 shows the structural schematic diagram of the data-pushing device of one embodiment of the invention.As shown in figure 5, this implementation The data-pushing device 50 of example includes module 502~508.
Operation note obtains module 502, and for obtaining the operation note of the first object and affiliated partner, the first object is the One of the object of one user's operation, affiliated partner be also operate the first object second user operation object, affiliated partner with First object is different;
Operative relationship net generation module 504, for generating the operative relationship net of the first object using operation note, operation is closed The node of system's net indicates the first object and affiliated partner, and the side of operative relationship net indicates there is operation incidence relation between object;
Community discovery module 506, for utilizing community discovery algorithm, where determining the first object in operative relationship net Community;
Data-pushing module 508, for pushing the affiliated partner in community to the first user.
In above-described embodiment, by finding other users for also buying commodity A, all users for buying commodity A are extracted All items lists bought generate the operative relationship net of commodity A, and pass through operation of the community discovery algorithm from commodity A The community where commodity A is found out in network of personal connections.The present invention realizes more optimal data push method, due to where commodity A Community in commodity and commodity A tight association, the present invention realize it is more intelligent to user a push it is close with commodity A phase Associated commodity, the user experience is improved.
In one embodiment, data-pushing device 50 further includes that degree of association determining module 500 and affiliated partner determine Module 501.
Degree of association determining module 500 is used for before obtaining the operation note of the first object and affiliated partner, according to behaviour Make the number of users M that the second object is also operated in all number of users N of the first object, and all users of the first object of operation, Determine the degree of association of the second object and the first object, the second object is each object in affiliated partner;
Affiliated partner determining module 501 is used to be determined as closing by the second object for being higher than threshold value with the degree of association of the first object Join object.
In one embodiment, degree of association determining module is used for: the ratio of M and N is determined as the second object and first pair The degree of association of elephant.
In above-described embodiment, the affiliated partner of commodity A is screened by the degree of association calculated between other commodity and commodity A, May further determine that with the even closer associated commodity of commodity A, and be reduced to generate commodity A purchase network of personal connections operation Amount.Meanwhile the sequence according to the degree of association with the first operation object from high to low, the affiliated partner into user a push community, It is able to use family and preferentially receives the closer propelling data of association, further promote user experience.
In one embodiment, data-pushing device 50 further includes descriptive labelling extraction module 5032, text word segmentation module 5034, identical affiliated partner determining module 5036 and operation note merging module 5038.
Descriptive labelling extraction module 5032 is used for before the operative relationship net for being generated the first object using operation note, is mentioned Take the descriptive labelling of affiliated partner;
Text word segmentation module 5034 is used to utilize text segmentation methods, carries out text point to the descriptive labelling of affiliated partner Word;
The affiliated partner that identical affiliated partner determining module 5036 is used to meet gained text participle preset condition determines For identical affiliated partner;
Operation note merging module 5038 is for merging the operation note of identical affiliated partner.
In one embodiment, text word segmentation module 5034 is used for: using stammerer segmentation methods, carrying out text to affiliated partner This participle.
In above-described embodiment, by text segmentation methods, the same commodity with different descriptions can be summarized as together One commodity, so that the operative relationship net of commodity be determined more accurately.Particularly, it is segmented using Jieba, it can be in algorithm Certain balance or deviation are found in time and space performance.Text segmentation methods reusability in above-described embodiment is strong, mentions High the degree of automation.
In one embodiment, data-pushing module data pushing module 508 is used for:
According to the sequence of the degree of association with the first operation object from high to low, the association pair in community is pushed to the first user As.
Fig. 6 shows the structural schematic diagram of another embodiment of data-pushing device of the present invention.As shown in fig. 6, the reality The data-pushing device 60 for applying example includes: memory 610 and the processor 620 for being coupled to the memory 610, processor 620 It is configured as executing the data push method in any one aforementioned embodiment based on the instruction being stored in memory 610.
Wherein, memory 610 is such as may include system storage, fixed non-volatile memory medium.System storage Device is for example stored with operating system, application program, Boot loader (Boot Loader) and other programs etc..
Fig. 7 shows the structural schematic diagram of another embodiment of data-pushing device of the present invention.As shown in fig. 7, the reality The data-pushing device 70 for applying example includes: memory 810 and processor 820, can also include input/output interface 730, net Network interface 740, memory interface 750 etc..For example may be used between these interfaces 730,740,750 and memory 810 and processor 820 To be connected by bus 750.Wherein, input/output interface 730 is the input-output equipment such as display, mouse, keyboard, touch screen Connecting interface is provided.Network interface 740 provides connecting interface for various networked devices.Memory interface 750 is that SD card, USB flash disk etc. are outer It sets storage equipment and connecting interface is provided.
The invention also includes a kind of computer readable storage mediums, are stored thereon with computer instruction, and the instruction is processed Device realizes the data push method in any one aforementioned embodiment when executing.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more, The calculating implemented in non-transient storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) can be used The form of machine program product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Claims (14)

1. a kind of data push method characterized by comprising
The operation note of the first object and affiliated partner is obtained, the first object is one of the object of the first user's operation, association pair As the object that the second user also to operate the first object operates, affiliated partner is different from the first object;
The operative relationship net of the first object is generated using the operation note, the node of the operative relationship net indicates the first object And affiliated partner, the side of the operative relationship net indicate there is operation incidence relation between object;
Community using community discovery algorithm, where determining the first object in the operative relationship net;
The affiliated partner in the community is pushed to the first user.
2. data push method as described in claim 1, which is characterized in that the data push method further include:
Before the operation note for obtaining the first object and affiliated partner, according to all number of users N of the first object of operation, with And the number of users M of the second object is also operated in all users of the first object of operation, determine the pass of the second object and the first object Connection degree, the second object are each object in affiliated partner;
The second object for being higher than threshold value with the degree of association of the first object is determined as affiliated partner.
3. data push method as claimed in claim 2, which is characterized in that the pass of determination second object and the first object Connection degree includes:
The ratio of M and N is determined as to the degree of association of the second object and the first object.
4. data push method as described in claim 1, which is characterized in that the data push method further include:
Before the operative relationship net for generating the first object using the operation note, the descriptive labelling of affiliated partner is extracted;
Using text segmentation methods, text participle is carried out to the descriptive labelling of affiliated partner;
The affiliated partner that gained text participle meets preset condition is determined as identical affiliated partner;
The operation note of identical affiliated partner is merged.
5. data push method as claimed in claim 4, which is characterized in that using stammerer segmentation methods, to affiliated partner into It composes a piece of writing this participle.
6. data push method as claimed in claim 2, which is characterized in that described to be pushed in the community to the first user Affiliated partner includes:
According to the sequence of the degree of association with the first operation object from high to low, the first user of Xiang Suoshu pushes the pass in the community Join object.
7. a kind of data-pushing device characterized by comprising
Operation note obtains module, and for obtaining the operation note of the first object and affiliated partner, the first object is the first user One of object of operation, affiliated partner are the object for also operating the second user operation of the first object, affiliated partner and first pair As difference;
Operative relationship net generation module, for generating the operative relationship net of the first object, the operation using the operation note The node of network of personal connections indicates the first object and affiliated partner, and the side of the operative relationship net indicates there is operation association between object Relationship;
Community discovery module, the society for utilizing community discovery algorithm, where determining the first object in the operative relationship net Area;
Data-pushing module, for pushing the affiliated partner in the community to the first user.
8. data-pushing device as claimed in claim 7, which is characterized in that the data-pushing device further include:
Degree of association determining module, for before the operation note for obtaining the first object and affiliated partner, according to operation first The number of users M of the second object is also operated in all number of users N of object, and all users of the first object of operation, determines the The degree of association of two objects and the first object, the second object are each object in affiliated partner;
Affiliated partner determining module, for the second object for being higher than threshold value with the degree of association of the first object to be determined as being associated with pair As.
9. data-pushing device as claimed in claim 8, which is characterized in that the degree of association determining module is used for:
The ratio of M and N is determined as to the degree of association of the second object and the first object.
10. data-pushing device as claimed in claim 7, which is characterized in that the data-pushing device further include:
Descriptive labelling extraction module, for extracting before the operative relationship net for generating the first object using the operation note The descriptive labelling of affiliated partner;
Text word segmentation module carries out text participle to the descriptive labelling of affiliated partner for utilizing text segmentation methods;
Identical affiliated partner determining module, the affiliated partner for gained text participle to be met preset condition are determined as identical Affiliated partner;
Operation note merging module, for merging the operation note of identical affiliated partner.
11. data-pushing device as claimed in claim 10, which is characterized in that the text word segmentation module is used for: utilizing knot Bar segmentation methods carry out text participle to affiliated partner.
12. data-pushing device as claimed in claim 8, which is characterized in that the data-pushing module is used for:
According to the sequence of the degree of association with the first operation object from high to low, the first user of Xiang Suoshu pushes the pass in the community Join object.
13. a kind of data-pushing device characterized by comprising
Memory;And
It is coupled to the processor of the memory, the processor is configured to the instruction based on storage in the memory, Execute such as data push method described in any one of claims 1 to 6.
14. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has computer to refer to It enables, data push method described in any one of claims 1 to 6 is realized when described instruction is executed by processor.
CN201710992793.3A 2017-10-23 2017-10-23 Data push method, device and computer readable storage medium Pending CN109697642A (en)

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