CN109688227B

CN109688227B - Information pushing method

Info

Publication number: CN109688227B
Application number: CN201910027094.4A
Authority: CN
Inventors: 田元; 沈奕杰
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-01-11
Filing date: 2019-01-11
Publication date: 2021-02-02
Anticipated expiration: 2039-01-11
Also published as: CN109688227A

Abstract

The application relates to an information pushing method, which comprises the following steps: receiving an information sending request initiated by a release account in a first application account system; acquiring a first account in a first application account system and a second account in a second application account system; the first account and the second account have a social relationship; determining the push information with the identification derived from the first account according to the information sending request; and sending the push information to a terminal corresponding to the second account through a push channel of the second application. The scheme provided by the application can realize information push between two heterogeneous applications, so that the efficiency of information push is improved.

Description

Information pushing method

Technical Field

The present application relates to the field of information processing technologies, and in particular, to an information pushing method and apparatus, a computer-readable storage medium, and a computer device.

Background

With the development of computer and interconnection technology, information processing technology has been developed rapidly, and the application of information processing technology is quite extensive, for example, application information processing, business information processing and the like in an application program are all related to the information processing technology, and some information needs to be pushed in the information processing process of the application program.

However, in the current information push method, information is pushed to a user terminal installed with an application, and information can only be pushed in the same application content at the same time, for example, a background terminal of the same application pushes information to the user terminal, but information cannot be pushed between two heterogeneous applications, so that the information push efficiency is low.

Disclosure of Invention

In view of the foregoing, it is necessary to provide an information pushing method, an information pushing apparatus, a computer-readable storage medium, and a computer device for solving the technical problem of inefficient information pushing.

An information push method, comprising:

receiving an information sending request initiated by a release account in a first application account system;

acquiring a first account in a first application account system and a second account in a second application account system; the first account and the second account have a social relationship;

determining the push information with the identification derived from the first account according to the information sending request;

and sending the push information to a terminal corresponding to the second account through a push channel of the second application.

An information push apparatus, the apparatus comprising:

the request receiving module is used for receiving an information sending request initiated by a release account in a first application account system;

the account acquisition module is used for acquiring a first account in a first application account system and a second account in a second application account system; the first account and the second account have a social relationship;

the information determining module is used for determining the pushing information of which the identification is derived from the first account according to the information sending request;

and the information pushing module is used for sending the pushing information to a terminal corresponding to the second account through a pushing channel of the second application.

A computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to perform the steps of:

A computer device comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of:

According to the information pushing method and device, the computer-readable storage medium and the computer device, the information sending request initiated by the release account in the first application account system is received, the first account in the first application account system and the second account in the second application account system are obtained, and the first account and the second account have a social relationship. According to the information sending request, the pushing information with the identification derived from the first account is determined, so that the information is pushed to the terminal corresponding to the second account with the social relation with the first account on the name of the first account, information pushing between two heterogeneous applications is achieved, and the information pushing efficiency is improved.

An information display method, comprising:

when the information display page is pushed, pushing information is obtained; the push information initiates push through a release account in a first application account system;

acquiring user identification information for identifying that the push information is from a first account; the first account belongs to the first application account system;

and displaying the push information corresponding to the user identification information in the push information display page.

An information presentation device, the device comprising:

the information acquisition module is used for acquiring the push information when the information display page is pushed; the push information initiates push through a release account in a first application account system;

the identification acquisition module is used for acquiring user identification information which identifies that the push information comes from the first account; the first account belongs to the first application account system;

and the information display module is used for displaying the push information corresponding to the user identification information in the push information display page.

According to the information display method, the information display device, the computer readable storage medium and the computer equipment, the push information pushed by the name of the first account is received, the push information is generated according to the information sending request initiated by the release account in the first application account system, the push information with the identification derived from the first account is displayed in the information display page, so that the information is pushed through the first account, and each first account is not required to push the information respectively, so that the information pushing efficiency is improved.

Drawings

FIG. 1 is a diagram of an application environment of a method for pushing or displaying information according to an embodiment;

FIG. 2 is a flowchart illustrating an information pushing method according to an embodiment;

FIG. 3 is a flowchart illustrating steps of determining a first account number and a second account number in one embodiment;

FIG. 4 is a flowchart illustrating steps of selecting a first account and a second account in one embodiment;

FIG. 5 is a flow diagram that illustrates the steps of determining familiarity between accounts in one embodiment;

FIG. 6 is a flowchart illustrating the steps of generating push information in one embodiment;

FIG. 7 is a flowchart illustrating steps for sending interactive information in one embodiment;

FIG. 8 is a flow chart illustrating a method of displaying information in one embodiment;

FIG. 9 is a schematic diagram of an information presentation interface in one embodiment;

FIG. 10 is a schematic view of an information presentation interface in accordance with another embodiment;

FIG. 11 is a flowchart illustrating steps of interacting via interactive information in one embodiment;

FIG. 12 is a flowchart illustrating steps for editing push information in one embodiment;

FIG. 13 is a schematic interface diagram of a material browsing page in one embodiment;

FIG. 14 is an interface diagram of an information editing page in one embodiment;

FIG. 15 is a flowchart illustrating steps for accessing statistical information in one embodiment;

FIG. 16 is a schematic diagram of an interface showing access statistics, in one embodiment;

FIG. 17 is a schematic diagram of an interface showing access statistics in another embodiment;

FIG. 18 is a timing diagram of a method of pushing information in one embodiment;

FIG. 19 is an architecture diagram of an information push system in one embodiment;

FIG. 20 is a block diagram showing an example of an information pushing apparatus;

FIG. 21 is a block diagram showing the structure of an information presentation device according to an embodiment;

FIG. 22 is a block diagram showing the construction of a computer device according to one embodiment;

fig. 23 is a block diagram showing a configuration of a computer device in another embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.

Fig. 1 is an application environment diagram of an information pushing method or an information displaying method in one embodiment. Referring to fig. 1, the information push method or the information presentation method is applied to an information processing system. The information processing system includes a terminal 110, a terminal 120, a terminal 130, a first server 140, a second server 150, and an interworking server 160. The terminal 110 and the terminal 120 are connected to the first server 140 through a network, the first server 140 is connected to the interworking server 160 through a network, the interworking server 160 is connected to the second server 150 through a network, and the second server 150 is connected to the terminal 130 through a network. The terminal may specifically be a desktop terminal or a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, a notebook computer, and the like. The server may be implemented as a stand-alone server or as a server cluster consisting of a plurality of servers.

In one embodiment, as shown in FIG. 2, an information push method is provided. This embodiment is mainly illustrated by applying the method to the interworking server 160 in fig. 1. Referring to fig. 2, the information push method specifically includes the following steps:

s202, receiving an information sending request initiated by a release account in a first application account system.

The first application is an application program installed on the terminal. The first application account system is a system for managing all accounts in the first application. A collective is an organization that includes at least one member. The issuing account is an account logged in a first application in the terminal issuing the push information. The issuing account can be dead as an account belonging to the first application account system.

Specifically, a first application is installed in the terminal, a release account is logged in the first application, and the release account is an account in a first application account system. The terminal detects an information issuing instruction initiated in the installed first application, acquires an issuing account and information to be pushed logged in the first application, generates an information sending request according to the issuing account and the information to be pushed, and sends the information sending request to the intercommunication server. The interworking server receives an information sending request sent by the terminal.

In one embodiment, the first server is a server corresponding to the first application. The terminal sends the information sending request to the first server, and the first server sends the information sending request to the intercommunication server. The interworking server receives an information sending request sent by the first server.

For example, the collective account is a company, the release account is an account belonging to the company in the first application account system, and the release account is an account used by an information publisher in the company to log in the first application.

S204, acquiring a first account in the first application account system and a second account in the second application account system; the first account and the second account have a social relationship.

The first account is an account in a first application account system, and can also be an account belonging to a group. The second account is a second account in a second application account system, the first application account system and the second application account system are heterogeneous account systems, and the first account and the second account have a social relationship.

Specifically, the interworking server receives the information sending request, analyzes the information sending request, and extracts the target push account in the information sending request through analysis. When the target push account is a first account belonging to a group in a first application account system, the intercommunication server inquires a second account having a social relationship with the first account, and the second account belongs to a second application account system. The social relationship between the first account and the second account may be stored in an account social relationship table. The account social relationship table correspondingly stores a first account and a second account having a social relationship with the first account.

In one embodiment, when the target push account is a second account in a second application account system, a first account having a social relationship with the second account is queried, where the first account is a collective account in the first application account system.

In one embodiment, the information transmission request includes a user tag of the second account. The interworking server extracts the user tag in the information sending request, screens a second account matched with the user tag from a second account set in a second application account system according to the user tag, and queries a first account having a social relationship with the screened second account according to the social relationship between the second account and the first account. The user tags include at least one of a user identity tag, a user interest tag, and a user occupation tag. The user identity label is used for identifying a label of the user identity corresponding to the account. The user interest tag is used for identifying a tag of user interest corresponding to the account. The user occupation tag is used for identifying a tag of the occupation of the user corresponding to the account.

S206, according to the information sending request, the push information with the identification derived from the first account is determined.

Specifically, the interworking server analyzes the information sending request, and obtains the push information with the identifier derived from the first account by analyzing and extracting the push information in the information sending request and taking the first account as the source identifier of the extracted push information.

In one embodiment, the interworking server parses the information sending request, extracts the material identification and the editing text information of the push information in the information sending request by parsing, extracts the material content from the material library according to the material identification, and generates the push information according to the extracted material content and the editing text information.

And S208, sending push information to the terminal corresponding to the second account through a push channel of the second application.

Specifically, the interworking server establishes respective push channels for the first application and the second application, respectively. After determining that the identification is derived from the push information of the first account, the interworking server sends the push information of which the identification is derived from the first account to the terminal corresponding to the first account through the push channel of the first application. And the interworking server sends the push information with the identification derived from the first account to the terminal corresponding to the second account through the push channel of the second application.

In one embodiment, the interworking server sends push information identifying the origin from the first account to the first server. The first server receives the push information of which the identification is derived from the first account sent by the intercommunication server, and sends the received push information to the terminal corresponding to the first account. The interworking server sends push information identifying the origin from the first account and a second account having a social relationship with the first account to a second server. And after receiving the push information with the identification derived from the first account and the second account, the second server sends the push information with the identification derived from the first account to the terminal corresponding to the second account.

In this embodiment, an information sending request initiated by a release account belonging to a group in a first application account system is received, a first account belonging to the group in the first application account system and a second account in a second application account system are obtained, and the first account and the second account have a social relationship. According to the information sending request, the pushing information with the identification derived from the first account is determined, so that the information is pushed to the terminal corresponding to the second account with the social relation with the first account on the name of the first account, information pushing between two heterogeneous applications is achieved, and the information pushing efficiency is improved.

As shown in fig. 3, in an embodiment, the S204 further includes a step of determining a first account and a second account, where the step includes the following steps:

s302, extracting the push target account in the information sending request.

Specifically, the interworking server analyzes the information sending request, and extracts the push target account from the information sending request through analysis. The push target account may be a collective account in the first application account system. For example, the push target account may be a corporate account.

S304, inquiring the social relationship corresponding to the push target account.

Specifically, when the pushed target account is a collective account in the first application account system, a social relationship table corresponding to the collective account is queried. The social relationship table stores social relationships corresponding to the collective account. The social relationship table corresponding to the collective account stores a first account and a second account, wherein the first account belongs to a collective corresponding to the collective account and belongs to a first application account system, and the second account has a social relationship with the first account, and belongs to a second application account system.

S306, according to the social relationship, determining a first account belonging to a group in the first application account system and a second account in the second application account system.

Specifically, the interworking server extracts a first account belonging to a collective identification and belonging to a first application account system from the queried social relationship table, extracts a second account belonging to a second application account system and corresponding to the first account from the queried social relationship table, and the extracted first account and the extracted second account have a social relationship. Each first account number may correspond to one or more second account numbers. Each second account number may also correspond to one or more first account numbers.

In this embodiment, the pushed target account in the information sending request is extracted, the social relationship corresponding to the pushed target account is queried, and the first account belonging to the group in the first application account system and the second account in the second application account system are determined according to the queried social relationship, so that information is pushed by relying on the social relationship, and the accuracy and efficiency of information pushing are improved.

As shown in fig. 4, in an embodiment, the step S306 specifically includes a step of selecting a first account and a second account, where the step specifically includes the following steps:

s402, determining a first account belonging to a group in a first application account system and a second account in a second application account system according to the social relationship; each second account corresponds to a plurality of first accounts.

Specifically, the interworking server determines a first account belonging to a group in the first application account system and a second account in the second application account system according to the social relationship. Among the determined second account numbers and the first account numbers, a plurality of or one first account numbers corresponding to each second account number may be used.

S404, determining the familiarity corresponding to each pair of the first account and the second account with the social relationship.

Specifically, when the second account corresponds to multiple first accounts, the interworking server obtains the social relationship starting time of each pair of first accounts and second accounts having social relationship, determines the duration of the social relationship starting time and the current time, and takes the determined duration as the familiarity between the first accounts and the second accounts. The earlier the social relationship start time is, the longer the duration between the social relationship start time and the current time is, that is, the higher the familiarity is.

In one embodiment, the interworking server counts the number of interactions within a preset time period corresponding to each pair of first account and second account having a social relationship, determines the interaction frequency corresponding to each pair of first account and second account according to the number of interactions within the preset time period, and takes the interaction frequency as the familiarity. The higher the interaction frequency, the higher the familiarity; the lower the interaction frequency, the lower the familiarity.

S406, selecting the first account and the second account corresponding to the highest familiarity.

Specifically, the interworking server obtains the familiarity between each pair of first account numbers and second account numbers with social relations, compares the familiarity between each pair of first account numbers and second account numbers, and selects the first account number and the second account number corresponding to the highest familiarity for a plurality of first account numbers and second account numbers of each second account number.

For example, the second account aaaa corresponds to 3 first accounts 1111, 2222, and 3333, the interworking server determines that the familiarity of the second account aaaa and the first account 1111 is 1, the familiarity of the second account aaaa and the first account 2222 is 3, and the familiarity of the second account aaaa and the first account 3333 is 2, the interworking server compares the familiarity corresponding to each pair of first and second accounts, and selects the first account 2222 and the second account aaaa having the social relationship corresponding to the highest familiarity 3.

In this embodiment, in the first account and the second account determined according to the social relationship, there is a case where one second account corresponds to multiple first accounts, and in order to avoid repeatedly pushing information to multiple first accounts belonging to a group in the first application account system, the first account with the highest familiarity with the second account is selected for information pushing, so that the amount of information to be pushed is reduced, and the information pushing efficiency is improved.

As shown in fig. 5, in an embodiment, S404 further includes a step of determining familiarity between accounts, where the step includes the following steps:

s502, acquiring historical interaction information corresponding to each pair of first account and second account with social relations.

Specifically, the historical interaction information is generated by interacting a terminal logged in by a first account with a terminal logged in by a second account through a second application by a first application. The historical interaction information may include interaction time and interaction content. The interworking server takes each pair of first account and second account with social relations as an interactive account, and inquires historical interactive information corresponding to the interactive account to obtain the historical interactive information corresponding to each pair of first account and second account.

S504, according to the historical interaction information, the interaction frequency corresponding to each pair of the first account and the second account with the social relationship is counted in a preset time period.

Specifically, after querying the historical interaction information of each pair of first account and second account with social relationships, the interworking server screens the historical interaction information, screens the historical interaction information generated within a preset time period, and counts the interaction frequency within the preset time period according to the screened historical interaction information to obtain the interaction frequency corresponding to each pair of first account and second account with social relationships.

And S506, taking the interaction frequency as the familiarity corresponding to each pair of the first account and the second account with the social relationship.

Specifically, when counting the interaction frequency corresponding to each pair of first account and second account, the interworking server takes the counted interaction frequency as the familiarity corresponding to each pair of first account and second account having a social relationship.

In the embodiment, according to historical interaction information, the interaction frequency of each pair of first account and second account with social relations is counted, and the counted interaction frequency is used as the familiarity of each pair of first account and second account, so that the selected first account and second account are the accounts with the most frequent interaction, the information pushing efficiency is improved, and the interaction times based on pushed information are increased.

As shown in fig. 6, in an embodiment, the S206 specifically includes a step of generating push information, where the step specifically includes the following steps:

s602, user identification information corresponding to the first account is obtained.

The user identification information is information used for distinguishing the user in the first application or the second application, and the user identification information may include at least one of a user name, a user avatar, and a user nickname.

Specifically, after acquiring the first account and the second account, the interworking server queries user identification information corresponding to the first account from the stored user identification information.

For example, a user of a first account sets user identification information in a first application, sets a nickname and an avatar, and the interworking server stores the set nickname and avatar in correspondence with the first account.

S604, extracting the information to be pushed in the information sending request.

Specifically, the interworking server analyzes the information sending request, extracts the material identifier and the characters to be pushed through analysis, extracts the material content corresponding to the material identifier from the material library according to the material identifier, and forms the information to be pushed according to the characters to be pushed and the inquired material content.

And S606, generating pushing information with identification derived from the first account according to the user identification information and the information to be pushed.

Specifically, the interworking server takes the extracted user identification information as a source identification of the information to be pushed, adds the source identification to the information to be pushed according to the user identification information to generate pushing information, and identifies that the pushing information is from the first account through the user identification information.

In the embodiment, after the first account and the second account are obtained, the user identification information of the first account is obtained, the information to be pushed is extracted from the information sending request initiated by the issuing account, and the pushing information with the identification derived from the first account is generated according to the user identification information and the information to be pushed, so that the pushing operation steps of the pushing information are simplified, and each first account is not required to initiate the information sending request.

As shown in fig. 7, in an embodiment, after S208, a step of sending the interaction information is further included, where the step specifically includes the following steps:

s702, receiving interaction information returned by the terminal corresponding to the second account according to the push information through a push channel of the second application.

The interactive information is the mark information and comment information sent based on the push information.

Specifically, after receiving the push information sent by the interworking server through a push channel of the second application, the terminal corresponding to the second account acquires the identification push information from the user identification information corresponding to the first account, and displays the push information in the push information display page corresponding to the user identification information. And the terminal corresponding to the second account detects the interactive information input according to the push information, acquires the interactive information, and sends the acquired interactive information to the intercommunication server through a push channel of the second application. And the interworking server receives the interworking server sent by the terminal corresponding to the second account through the push channel of the second application.

In one embodiment, the terminal corresponding to the second account sends the interaction information to the second server corresponding to the second application. And the second server receives the interactive information sent by the terminal corresponding to the second account and sends the interactive information to the intercommunication server.

S704, the interactive information is sent to a terminal corresponding to the first account through a pushing channel of the first application.

Specifically, after receiving the interaction information through the push channel of the second application, the interworking server queries the first account corresponding to the interaction information, and sends the interaction information to the terminal corresponding to the first account through the push channel of the first application.

In one embodiment, the interworking server receives the interaction information sent by the second server and sends the interaction information to the first server corresponding to the first application. And the first server receives the interactive information sent by the intercommunication server and sends the interactive information to the terminal corresponding to the first account.

In one embodiment, the first server receives the interactive information sent by the interworking server, determines push information corresponding to the interactive information, queries a first account corresponding to the second account and the push information, and sends the interactive information to a terminal corresponding to the first account.

And S706, acquiring feedback information returned to the terminal corresponding to the second account by the terminal corresponding to the first account through the push channel of the first application.

The feedback information is information replied aiming at the interactive information sent by the terminal corresponding to the second account. The feedback information is information sent by a terminal corresponding to the first account to a terminal corresponding to the second account.

Specifically, after receiving the interactive information, the terminal corresponding to the first account determines push information corresponding to the interactive information, and displays the interactive information in a push information display page corresponding to the push information. And sending the obtained feedback information to the interworking server through a pushing channel of the first application according to the feedback information input by the interactive information in the terminal pushing information display page corresponding to the first account. The interworking server obtains feedback information sent by a terminal corresponding to the first account through a push channel of the first application.

In one embodiment, a terminal corresponding to a first account sends the acquired feedback information to a first server corresponding to a first application. And the first server receives the feedback information and sends the feedback information to the intercommunication server. And the interworking server receives the feedback information sent by the first server.

And S708, pushing the feedback information to a terminal corresponding to the second account through a pushing channel of the second application.

Specifically, the interworking server determines a second account corresponding to the feedback information after receiving the feedback information through the push channel of the first application, and sends the feedback information to the terminal corresponding to the second account through the push channel of the second application.

In one embodiment, the interworking server sends the feedback information to the second server. And the second server determines a second account corresponding to the feedback information and sends the feedback information to a terminal corresponding to the second account.

In this embodiment, information is pushed to the first account and the second account in the heterogeneous account system and having a social relationship according to an information sending request initiated by the issuing account, and the terminal corresponding to the first account and the terminal corresponding to the second account can directly interact and reply based on the pushed information, so that the effect of information pushing based on the pushed information is improved, and the conversion rate of the information pushing is improved.

In one embodiment, as shown in FIG. 8, an information presentation method is provided. The embodiment is mainly illustrated by applying the method to the terminal in fig. 1. Referring to fig. 8, the information display method specifically includes the following steps:

s802, acquiring push information when the information display page is pushed; the push information initiates push through a release account in the first application account system.

The first application is an application program installed on the terminal. The first application account system is a system for managing all accounts in the first application. A collective is an organization that includes at least one member. The issuing account is an account logged in a first application in the terminal issuing the push information. The issuing account is an account in the first application account system and can be a collective account.

Specifically, a first application is installed in a terminal corresponding to the release account, the first application is logged with a release account belonging to a group, and the release account is an account in an account system given by the first application. The method comprises the steps that a terminal corresponding to a release account number detects an information release instruction initiated in a first installed application, obtains the release account number and information to be pushed logged in the first application, generates an information sending request according to the release account number and the information to be pushed, and sends the information sending request to an interworking server. The interworking server generates pushing information with identification derived from the first account according to the information sending request, and pushes the generated pushing information to the terminal corresponding to the first account and the terminal corresponding to the second account. And the terminal corresponding to the first account receives the push information sent by the interworking server through the push channel corresponding to the first application. And the terminal corresponding to the second account receives the push information sent by the interworking server through the push channel corresponding to the second application.

In one embodiment, the interworking server sends the push information to a first server corresponding to the first application and a server corresponding to the second application, respectively. The first account is a collective account in a first application account system, the second account is an account of a second application account system, and the first application account system and the second application account system are heterogeneous account systems. The terminal corresponding to the first account receives push information sent by a first server corresponding to the first application. And the terminal corresponding to the second account receives the push information sent by the second server corresponding to the second application.

In one embodiment, S802 specifically further includes: acquiring push information after entering a push information display page of a second application through a second account; and the push information initiates push through the release account belonging to the group in the first application account system.

Specifically, a second application is installed in a terminal corresponding to the second account, and the second account is logged in the second application. And after the terminal corresponding to the second account enters the push information display page of the second application, acquiring push information from the second server. And the push information initiates push through the release account belonging to the group in the first application account system.

S804, acquiring the identification push information from the user identification information corresponding to the first account; the first account belongs to a first application account system.

Specifically, after the terminal acquires the push information, the user identification information is identified from the push information. The user identification information is identification information for identifying that the push information is derived from the first account, and may include at least one of a user avatar and a user nickname. The first account belongs to a first application account system, and the first account and the issuing account belong to the same group. The first account and the second account have a social relationship, that is, the first account and the second account have a friend relationship with each other.

S806, in the pushed information display page, the pushed information is displayed corresponding to the user identification information.

Specifically, after receiving push information sent by the interworking server through a push channel of the first application, the terminal corresponding to the first account acquires that the identification push information is derived from user identification information corresponding to the first account, and the push information is displayed in a push information display page corresponding to the user identification information. The terminal corresponding to the first account can receive the push information sent by the interworking server through the first server corresponding to the first application.

In an embodiment, after receiving, by a terminal corresponding to a second account, push information sent by an interworking server through a push channel of a second application, obtaining that identification push information is derived from user identification information corresponding to a first account, and displaying, in a push information display page, the push information corresponding to the user identification information. The terminal corresponding to the second account can receive the push information sent by the interworking server through the second server corresponding to the second application.

In this embodiment, push information pushed by a first account name is received, the push information is generated according to an information sending request initiated by a release account belonging to a group in a first application account system, and push information with an identifier derived from the first account is displayed in an information display page so as to complete information pushing through the first account, and each first account does not need to push information respectively, so that the information pushing efficiency is improved.

In one embodiment, FIG. 9 is a schematic diagram of an information presentation interface in one embodiment. Referring to fig. 9, collectively, the insurance company of china XX, the terminal corresponding to the release account belonging to the group in the account system corresponding to the first application sends push information related to "education insurance" to the account a in the second account, sends push information related to "travel insurance" to the account B in the second account by the release account, and sends the push information related to "travel insurance" to the account B in the second account by the release account, where the second account is an account in the account system corresponding to the second application. The user identification information of the first account in the account system corresponding to the first application includes a head portrait 1, a "china XX insurance company" and a "grandson X", where the first account corresponding to the grandson X has social relations with the account a and the account B, i.e., both are friends, and the "grandson X" is an employee of the china XX insurance company. The terminal corresponding to the account A receives the push information which is initiated by the release account and is related to the education insurance, and displays the push information which is sent by the grandson X and the push information which is sent by the friend X of the account A and is related to the good look of the shadow play; and the terminal corresponding to the account B receives the push information which is initiated by the release account and is related to the travel insurance, and displays that the push information of the push information related to the travel insurance is sent by the grandson X. The account a and the account B may both send interaction information, such as at least one of comment information, approval information, and reply information, to the terminal corresponding to the "grandson X" based on the push information in the page showing the push information.

FIG. 10 is a schematic diagram of an information presentation interface in one embodiment. Referring to fig. 10, when the terminal clicks on the push information related to "travel insurance", the account B jumps to a purchase page corresponding to "travel insurance", where the purchase page of "travel insurance" may include a picture, a product publicity, and a button for immediate purchase. The push information related to the travel insurance comprises picture and text information, and can also comprise application connection and the like.

In an embodiment, after S806, the method specifically includes: acquiring interactive information input according to push information in a push information display page; and displaying the interactive information around the push information, and sending the interactive information to a terminal corresponding to the first account.

Specifically, a terminal corresponding to the second account detects interactive information entered according to the push information in a push information display page, acquires the entered interactive information, determines the push information corresponding to the entered interactive information, displays the acquired interactive information around the push information, and sends the interactive information to the terminal corresponding to the first account through the interworking server.

In one embodiment, the terminal corresponding to the second account sends the acquired interaction information to the interworking server through the second server. And the interworking server sends the interactive information to a terminal corresponding to the first account through the first server. The first account and the second account have a social relationship.

As shown in fig. 11, in an embodiment, after S806, a step of interacting through the interaction information is further specifically included, where the step specifically includes the following steps:

and S1102, when the pushed information display page enters through the first account of the first application, receiving a terminal corresponding to a second account in a second application account system, and returning interactive information according to the pushed information.

Specifically, when a terminal corresponding to the first account enters a push information display page through the first application, an information acquisition request is triggered, and the information acquisition request is sent to a first server corresponding to the first application. The first server receives the information acquisition request, inquires the interaction information corresponding to the first account, and sends the inquired interaction information to the terminal corresponding to the first account. And the terminal corresponding to the first account receives the interaction information returned by the first server according to the information acquisition request.

And S1104, displaying the interactive information around the push information.

Specifically, after the terminal corresponding to the first account acquires the interactive information, a display position of the pushed information corresponding to the interactive information in the pushed information display page is determined, and the interactive information is displayed around the determined display position.

In one embodiment, a terminal corresponding to a first account determines push information corresponding to interactive information in a push information display page, determines an interactive information display area corresponding to the push information, and displays the interactive information in the determined information display area.

And S1106, acquiring feedback information corresponding to the interactive information entry.

Specifically, after the terminal corresponding to the first account displays the interactive information around the push information, when it is detected that the interactive instruction corresponding to the interactive information is triggered, feedback information corresponding to the interactive information entry is acquired, and the acquired feedback information is displayed in a push information display page corresponding to the interactive information.

And S1108, sending feedback information to the terminal corresponding to the second account.

Specifically, the terminal corresponding to the first account sends the feedback information to the interworking server through the push channel corresponding to the first application, and the interworking server sends the feedback information to the terminal corresponding to the second account through the push channel corresponding to the second application.

In one embodiment, a terminal corresponding to the first account sends the feedback information to a first server corresponding to the first application, and the first server sends the feedback information to the interworking server. And the intercommunication server sends the feedback information to the terminal corresponding to the second account through a second server corresponding to the second application.

As shown in fig. 12, in an embodiment, the information obtaining method specifically further includes a step of editing the push information, where the step specifically includes the following steps:

s1202, displaying an information editing page of the first application.

The information editing page is used for editing the pushed information.

Specifically, when a terminal corresponding to the issuing account detects an access request of an information editing page, information editing page data is acquired, and the information editing page is rendered in a first application according to the information editing page data, so that the information editing page is displayed in the first application.

And S1204, when the material library access button in the information editing page is clicked, triggering a material library access request.

Specifically, a material library access button is arranged in the information editing page, and when a terminal corresponding to the release account number detects a click operation of the material library access button, a material library access request is triggered. The material library access request is a request for accessing the material content in the material library by the terminal corresponding to the release account.

And S1206, jumping to a material browsing page for displaying the material content according to the material library access request.

Specifically, after triggering a material library access request, a terminal corresponding to the issuing account sends the material library access request to a first server corresponding to the first application. And the terminal corresponding to the issuing account receives the material content returned by the first server according to the material library access request, jumps to a material browsing page, and displays the received material content in the material browsing page.

For example, referring to fig. 13, the enterprises are collectively referred to, each enterprise has a corresponding material library, the terminal can browse various materials in the material library in a material browsing page by accessing the material library corresponding to the enterprise, a page titled "enterprise library newness" in fig. 13 is a material browsing page, and a material serial number, a material picture, and material text content are displayed in the material browsing page. And when the terminal monitors the selection operation of the material content with the serial number of No.90, displaying the material picture and the material text content corresponding to the No.90 in the material browsing page.

And S1208, acquiring a material selection instruction.

Specifically, the terminal corresponding to the issuing account displays the material content in the material library in the material browsing page, determines the material identifier of the selected material content when the selection operation of the material content in the material browsing page is detected, and triggers the material selection instruction including the determined material identifier. And issuing a material selection instruction triggered by the terminal corresponding to the account.

In one embodiment, an information editing page is displayed in a terminal corresponding to an issuing account, and when a material library access instruction triggered in the information editing page is monitored, the terminal jumps to a material browsing page for displaying a material library according to the material library access instruction.

S1210, adding the selected material content to the information editing page according to the material selection instruction.

Specifically, the terminal corresponding to the issuing account extracts the material identifier in the material selection instruction, queries the material content corresponding to the material identifier from the material library, and adds the queried material content to the information editing page.

For example, referring to fig. 14, an information editing page is shown in fig. 14, when "select from the enterprise library" in the information editing page is clicked, a material library access instruction is triggered, a material browsing page displaying material content is skipped according to the material library access instruction, and when a click operation of "use this material" in the material browsing page is detected, the currently displayed material content is added to the information editing page.

And S1212, acquiring the edited text content in the information editing page.

Specifically, a text editing box is arranged in the information editing page. And when the terminal corresponding to the issuing account detects the click operation of the editing button in the information editing page, acquiring the text content edited in the text editing box in the information editing page.

S1214, an information transmission request is generated based on the selected material content and the edited character content.

Specifically, the terminal corresponding to the issuing account encapsulates the material content and the edited text content, and generates the information sending request through encapsulation. The generated information sending request is initiated for issuing an account.

In this embodiment, the terminal corresponding to the release account can access the material content in the material library through the information editing page of the first application, select the material content from the material library, and generate an information sending request according to the selected material content and the edited text content without adding additional material content, thereby initiating information push and improving information push efficiency.

As shown in fig. 15, in an embodiment, the information obtaining method specifically further includes a step of presenting access statistical information, where the step specifically includes the following steps:

s1502, receiving an access history query instruction triggered by pushing an information display page.

Specifically, a pushed information display page is displayed in the terminal, historical pushed information is displayed in the pushed information display page, clicking operation on the historical pushed information is monitored, when the clicking operation on the historical pushed information is detected, an information identifier of the historical pushed information corresponding to the clicking operation is obtained, the obtained information identifier is packaged, and an access history query instruction is generated through packaging.

S1504, obtaining access history statistical information of the push information according to the access history query instruction.

Specifically, the terminal analyzes the access history query instruction after receiving the triggered access history query instruction, extracts the information identifier in the access history query instruction through analysis, and queries access history statistical information corresponding to the information identifier. The access history statistical information is information for counting the times of accessing the push information by the user.

And S1506, displaying the access history statistical information in the information display page according to the access type.

Specifically, when the terminal acquires the historical statistical information, the access types in the access historical statistical information are extracted, the respective statistical information corresponding to the access types is determined, and the determined statistical information is displayed corresponding to the access types in the information display page according to the access types.

Referring to fig. 16, the terminal may query access history statistics of information pushed each time through a usage analysis function in the first application. The access type includes at least one of exposure times, click times, comment times, like times, content link click times, and picture click times. And the historical statistical information of each access type is statistical quantity, and the statistical quantity is displayed in the information display page corresponding to the access type. The number of clicks of each picture may be displayed in a pull-down menu of the number of clicks of the picture.

S1508, determine the access type selected in the information presentation page.

Specifically, the terminal displays the access history statistical information in the information display page according to the access type, monitors the access type displayed in the information display page, and determines the access type corresponding to the selection operation when the selection operation of the access type is monitored.

And S1510, extracting the user access record corresponding to the determined access type.

Specifically, the terminal queries a user access record corresponding to the determined access type from the access history statistical information, and extracts the queried user access record from the access history statistical information. And the user access record corresponding to the access type is record information of the operation matched with the access type on the push information by the user.

S1512, displaying the access statistical page corresponding to the determined access type corresponding to each access user identifier in the access statistical information.

Specifically, after extracting the user access record corresponding to the determined access type, the terminal extracts each access user identifier in the user access record, and displays the counted operation times corresponding to each access user identifier in an access counting page corresponding to the access type according to the operation times matched with the access type according to the statistics of each access user identifier in the user access record.

For example, referring to fig. 17, if the terminal determines that the selected access type is "exposure", access statistical information corresponding to each access user identifier belonging to the "exposure" access type is obtained, and the access statistical information corresponding to each access user identifier is displayed in an exposure detail page. The information displayed in the exposure detail page comprises total exposure times, number of touch persons, user identification information and exposure times corresponding to the user identification information, and the user identification information comprises a head portrait and a nickname.

In this embodiment, after the access history statistical information is counted according to the access types, the access history statistical information is displayed according to the access types in the information display page, and after the selected access type is selected, the access statistical information corresponding to each access user identifier corresponding to the selected access type can be displayed in the access statistical page corresponding to the selected access type, so that the pushing effect of the pushed information is displayed.

As shown in fig. 18, fig. 18 is a timing diagram of an information pushing method in one embodiment. The terminal 110 is a terminal corresponding to a release account, the terminal 120 is a terminal corresponding to a first account, the terminal 130 is a terminal corresponding to a second account, the server 140 is a first server, the server 160 is an interworking server, and the server 150 is a second server.

And the terminal corresponding to the issuing account initiates an information sending request and sends the information sending request to the intercommunication server through the first server. The intercommunication server stores the social relationship between the first account and the second account, queries the first account and the second account in the social relationship according to the information sending request, sends a user identification information obtaining request corresponding to the first account to the first server, and simultaneously sends a user identification information obtaining request corresponding to the second account to the second server. The first server queries the user identification information corresponding to the first account according to the user identification information acquisition request corresponding to the first account, and sends the queried user identification information to the intercommunication server. The second server queries the user identification information corresponding to the second account according to the user identification information acquisition request corresponding to the second account, and sends the queried user identification information to the intercommunication server. After the interworking server acquires the user identification information, the interworking server generates push information with identification derived from the first account according to the user identification information, and the generated push information is pushed to a terminal corresponding to the first account and a terminal corresponding to the second account through the first server and the second server respectively. And after receiving the push information, the terminal corresponding to the second account displays the user identification information of the push information corresponding to the first account. The terminal corresponding to the second account can also acquire the interaction information aiming at the push information and sends the interaction information to the terminal corresponding to the first account through the second server, the intercommunication server and the first server in sequence. After receiving the interaction information sent by the terminal corresponding to the second account, the terminal corresponding to the first account acquires feedback information input aiming at the interaction information, and sends the feedback information to the terminal corresponding to the second account through the first server, the intercommunication server and the second server in sequence.

As shown in fig. 19, fig. 19 is an architecture diagram of an information push system in an embodiment. The first application is a collective level application and the second application is a personal level application. The information push system comprises a collective-level application, a personal-level application and an intercommunication server. The ensemble-level applications include an ensemble-level application management front-end, an ensemble-level application management background, an ensemble-level application member background, and an ensemble-level application member front-end, wherein the ensemble-level application management background and the ensemble-level application member background are deployed on the first server in fig. 1. The personal-level application comprises a personal-level application background and a personal-level application front-end, and the personal-level application can be deployed on the second server in fig. 1.

The intercommunication server: the intercommunication server is responsible for logic processing and data storage of a plurality of heterogeneous applications, such as intercommunication friend circles, and functions needing to be twisted among the heterogeneous applications can be realized through the expansion logic module. The information pushing system is used for realizing the intercommunication of pushing information and interaction relation among a plurality of heterogeneous applications, providing a universal interface and an event center, ensuring the consistency of data, realizing the intercommunication of the heterogeneous applications according to the universal interface access, and processing the event needing to be concerned through the event center. The account management is used for managing account information of individual users of the individual-level applications and members in the corresponding collective-level applications. And managing the unique responsible corresponding relation of the individual user of the individual level application and the member in the collective level application. And push content management is responsible for issuing and synchronizing push information. And data management is responsible for acquisition, long-term transmission and processing of corresponding data.

The integrated level application management background: the system is in charge of data processing and data circulation of information pushing of a group-level application management front end, an intercommunication server, a group-level application member front end and a group-level application member background which are special for a group-level application manager. And cost management, personnel authority management, content management, data management and customer relationship management are realized.

The collective level application management front end: and the front end is responsible for the collective-level application management special for the collective-level application administrator. The collective-level application manager realizes the operation processing and the interactive interface display of the recharging of the collective-level application account, the distribution authority of the collective-level application user, the collective shared material library, the identity release content and the interaction of the collective manager, the data management and the data check of the collective manager and the like.

Member end of collective application: the method is used for pushing information and displaying an interactive interface of member users of the collective application, collective administrators and external contacts of the individual application.

The background of the members of the collective application level: and the system is responsible for data transmission with the group-level application member front end and the intercommunication server.

Personal level application background: and the system is responsible for data transmission with the personal-level application front end and the interworking server.

Personal level application front end: presentation, interaction on the front end of the personal-level application, and presentation, interaction with external contacts sessions and push information in the collective-level application.

As shown in fig. 20, in an embodiment, an information pushing apparatus 2000 is provided, which specifically includes the following: a request receiving module 2002, an account number obtaining module 2004, an information determining module 2006 and an information pushing module 2008.

The request receiving module 2002 is configured to receive an information sending request initiated by a release account in a first application account system.

An account acquisition module 2004, configured to acquire a first account in a first application account system and a second account in a second application account system; the first account and the second account have a social relationship.

The information determining module 2006 is configured to determine, according to the information sending request, push information whose identifier is derived from the first account.

The information pushing module 2008 is configured to send, through a pushing channel of the second application, pushing information to a terminal corresponding to the second account.

In one embodiment, the account acquisition module 2004 is further configured to extract a push target account in the information sending request; inquiring a social relation corresponding to the pushed target account; and determining a first account belonging to a group in the first application account system and a second account in the second application account system according to the social relationship.

In one embodiment, the account acquisition module 2004 is further configured to determine, according to the social relationship, a first account belonging to the group in the first application account system and a second account in the second application account system; each second account corresponds to a plurality of first accounts; determining familiarity corresponding to each pair of first account and second account with social relationship; and selecting a first account and a second account corresponding to the highest familiarity.

In one embodiment, the account number obtaining module 2004 is further configured to obtain historical interaction information corresponding to each pair of the first account number and the second account number having a social relationship; counting interaction frequencies corresponding to each pair of first account and second account with social relations in a preset time period according to historical interaction information; and taking the interaction frequency as the familiarity corresponding to each pair of the first account and the second account with social relationship.

In one embodiment, the information determining module 2006 is further configured to obtain user identification information corresponding to the first account; extracting information to be pushed in the information sending request; and generating the push information with the identification derived from the first account according to the user identification information and the information to be pushed.

In one embodiment, the information pushing device 2000 further comprises an information interworking module.

The information interaction module is used for receiving interaction information returned by the terminal corresponding to the second account according to the push information through a push channel of the second application; and sending the interactive information to a terminal corresponding to the first account through a pushing channel of the first application.

In one embodiment, the information interaction module is further configured to acquire feedback information returned by the terminal corresponding to the first account to the terminal corresponding to the second account through a push channel of the first application; and pushing the feedback information to a terminal corresponding to the second account through a pushing channel of the second application.

In this embodiment, an information sending request initiated by a release account in a first application account system is received, and a first account in the first application account system and a second account in a second application account system are obtained, where the first account and the second account have a social relationship. According to the information sending request, the pushing information with the identification derived from the first account is determined, so that the information is pushed to the terminal corresponding to the second account with the social relation with the first account on the name of the first account, information pushing between two heterogeneous applications is achieved, and the information pushing efficiency is improved.

As shown in fig. 21, in one embodiment, an information presentation device 2100 is provided, which further comprises the following in particular: an information acquisition module 2102, an identification acquisition module 2104, and an information presentation module 2106.

An information acquisition module 2102 configured to acquire push information when pushing an information presentation page; the push information initiates push through a release account in the first application account system.

An identifier obtaining module 2104 configured to obtain user identifier information that the identifier push information is derived from the first account; the first account belongs to a first application account system.

The information display module 2106 is configured to display the pushed information in the pushed information display page, where the pushed information corresponds to the user identification information.

In one embodiment, the information obtaining module 2102 is further configured to obtain the push information after entering a push information display page of the second application through the second account; and the push information initiates push through the release account belonging to the group in the first application account system.

In one embodiment, the identifier obtaining module 2104 is further configured to obtain user identifier information corresponding to the identifier push information received from the first account; the first account belongs to a first application account system and belongs to a group; the first account has a social relationship with the second account.

In one embodiment, the information display apparatus 2100 further includes: and the interactive information sending module.

The interactive information sending module is used for acquiring interactive information which is input in the push information display page according to the push information; and displaying the interactive information around the push information, and sending the interactive information to a terminal corresponding to the first account.

In one embodiment, the interactive information sending module is further configured to receive, when the pushed information display page enters through a first account of the first application, the interactive information returned according to the pushed information, from a terminal corresponding to a second account in a second application account system; displaying the interactive information around the push information; acquiring feedback information corresponding to interactive information input; and sending feedback information to a terminal corresponding to the second account.

In one embodiment, the information display apparatus 2100 further includes: and a material browsing module.

The material browsing module is used for displaying an information editing page of the first application; when a material library access button in an information editing page is clicked, a material library access request is triggered; and jumping to a material browsing page for displaying the content of the material according to the material library access request.

In one embodiment, the material browsing module is further configured to obtain a material selection instruction; adding the selected material content to an information editing page according to the material selection instruction; acquiring the edited text content in the information editing page; and generating an information sending request according to the selected material content and the edited character content.

In one embodiment, the information display apparatus 2100 further includes: and accessing a history counting module.

The access history counting module is used for receiving an access history query instruction triggered by pushing the information display page; acquiring access history statistical information of the pushed information according to the access history query instruction; and displaying the access history statistical information in an information display page according to the access type.

In one embodiment, the access history statistics module is further configured to determine a selected access type in the information presentation page; extracting a user access record corresponding to the determined access type; and displaying the access statistical page corresponding to the determined access type corresponding to each access user identifier in the access statistical information.

FIG. 22 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may specifically be the server in fig. 1. As shown in fig. 22, the computer device includes a processor, a memory, and a network interface connected by a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the information presentation method. The internal memory may also store a computer program, and the computer program, when executed by the processor, may cause the processor to perform the information pushing method.

Those skilled in the art will appreciate that the architecture shown in fig. 22 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, the information pushing apparatus 2000 provided in the present application may be implemented in the form of a computer program, and the computer program may be run on a computer device as shown in fig. 22. The memory of the computer device may store various program modules constituting the information pushing apparatus 2000, such as a request receiving module 2002, an account acquiring module 2004, an information determining module 2006 and an information pushing module 2008 shown in fig. 20. The computer program constituted by the respective program modules causes the processor to execute the steps in the information push method of the embodiments of the present application described in the present specification.

For example, the computer device shown in fig. 22 may receive, through the request receiving module 2002 in the information pushing apparatus 2000 shown in fig. 20, an information sending request initiated through a publishing account in the first application account system. The computer device may obtain a first account in the first application account system and a second account in the second application account system through the account obtaining module 2004; the first account and the second account have a social relationship. The computer device may determine, by the information determination module 2006, push information identifying the origin from the first account number based on the information transmission request. The computer device may send the push information to the terminal corresponding to the second account through the push channel of the second application through the information push module 2008.

Fig. 23 is a diagram showing an internal structure of a computer device in another embodiment. The computer device may specifically be the terminal in fig. 1. As shown in fig. 23, the computer apparatus includes a processor, a memory, a network interface, an input device, and a display screen connected through a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement the information presentation method. The internal memory may also have a computer program stored therein, which, when executed by the processor, causes the processor to perform the information presentation method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.

Those skilled in the art will appreciate that the architecture shown in fig. 23 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, the information presentation apparatus 2100 provided herein may be implemented in the form of a computer program that is executable on a computer device such as that shown in fig. 23. The memory of the computer device can store various program modules constituting the information presentation apparatus 2100, such as the information acquisition module 2102, the identification acquisition module 2104, and the information presentation module 2106 shown in fig. 21. The computer program constituted by the program modules causes the processor to execute the steps in the information presentation method of the embodiments of the present application described in the present specification.

For example, the computer device shown in fig. 23 can acquire push information when pushing an information presentation page by the information acquisition module 2102 in the information pushing apparatus 2100 shown in fig. 21; the push information initiates push through a release account in the first application account system. The computer device can acquire, by the identifier acquisition module 2104, user identifier information corresponding to the identifier push information originating from the first account; the first account belongs to a first application account system. The computer device may display the push information corresponding to the user identification information in the push information display page through the information display module 2106.

In one embodiment, a computer device is provided, which includes a memory and a processor, the memory stores a computer program, and the computer program, when executed by the processor, causes the processor to execute the steps of the information pushing method. Here, the steps of the information push method may be steps in the information push methods of the above-described embodiments.

In one embodiment, a computer-readable storage medium is provided, which stores a computer program, and when the computer program is executed by a processor, the computer program causes the processor to execute the steps of the information pushing method. Here, the steps of the information push method may be steps in the information push methods of the above-described embodiments.

In one embodiment, a computer device is provided, comprising a memory and a processor, the memory storing a computer program, the computer program, when executed by the processor, causing the processor to perform the steps of the information presentation method described above. The steps of the information presentation method herein may be steps in the information presentation methods of the above-described respective embodiments.

In one embodiment, a computer-readable storage medium is provided, in which a computer program is stored, which, when being executed by a processor, causes the processor to carry out the steps of the above-mentioned information presentation method. The steps of the information presentation method herein may be steps in the information presentation methods of the above-described respective embodiments.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims

1. An information pushing method applied to an interworking server includes:

receiving an information sending request initiated by a release account in a first application account system; the issuing account is a collective account corresponding to the collective; the information sending request is used for the issuing account to initiate information pushing to a second account in a second application account system; the first application account system and the second application account system are heterogeneous account systems;

acquiring a first account belonging to the group in the first application account system and a second account in the second application account system; the first account and the second account have a social relationship; the social relationship comprises a mutual friend relationship;

sending the push information with the identification derived from the first account to a terminal corresponding to the second account through a push channel of the second application;

and sending the push information with the identification derived from the first account to a terminal corresponding to the first account through a push channel of the first application.

2. The method according to claim 1, wherein the obtaining a first account in the first application account system belonging to the group and a second account in the second application account system comprises:

extracting a push target account in the information sending request;

inquiring a social relation corresponding to the push target account;

and determining a first account belonging to the group in the first application account system and a second account in the second application account system according to the social relationship.

3. The method of claim 2, wherein determining a first account in the first application account system belonging to the collective and a second account in the second application account system according to the social relationship comprises:

determining a first account belonging to the group in a first application account system and a second account in a second application account system according to the social relationship; each second account corresponds to a plurality of first accounts;

determining familiarity corresponding to each pair of first account and second account with social relationship;

and selecting a first account and a second account corresponding to the highest familiarity.

4. The method of claim 3, wherein determining the familiarity corresponding to each pair of the first account and the second account with which the social relationship exists comprises:

acquiring historical interaction information corresponding to each pair of first account and second account with social relations;

counting the interaction frequency corresponding to each pair of first account and second account with social relation in a preset time period according to the historical interaction information;

and taking the interaction frequency as the familiarity corresponding to each pair of the first account and the second account with social relationship.

5. The method of claim 1, wherein determining, from the information transmission request, to identify push information originating from the first account comprises:

acquiring user identification information corresponding to the first account;

extracting information to be pushed in the information sending request;

and generating push information with identification derived from the first account according to the user identification information and the information to be pushed.

6. The method according to claim 1, wherein after sending the push information identifying that the push information is derived from the first account to a terminal corresponding to the second account through a push channel of the second application, the method further includes:

receiving interaction information returned by a terminal corresponding to the second account according to the push information through a push channel of a second application;

and sending the interaction information to a terminal corresponding to the first account through a push channel of the first application.

7. The method according to claim 6, wherein after the sending the interaction information to the terminal corresponding to the first account through a push channel of the first application, the method further comprises:

acquiring feedback information returned to the terminal corresponding to the second account by the terminal corresponding to the first account through a push channel of the first application;

and pushing the feedback information to a terminal corresponding to the second account through a pushing channel of the second application.

8. An information display method is applied to a terminal and comprises the following steps:

after entering a push information display page of a second application through a second account in a second application account system, acquiring push information sent by an interworking server through a push channel; the push information initiates push through a release account in a first application account system; the issuing account is a collective account corresponding to the collective; the push information is the push information initiated by the issuing account to the second account; the first application account system and the second application account system are heterogeneous account systems;

acquiring user identification information for identifying that the push information is from a first account; the first account belongs to the first application account system and belongs to the group; the first account and the second account have a social relationship; the social relationship comprises a mutual friend relationship;

9. The method according to claim 8, wherein after presenting the push information corresponding to the user identification information in the push information presentation page, further comprising:

acquiring interactive information input according to the push information in the push information display page;

and displaying the interactive information around the push information, and sending the interactive information to a terminal corresponding to the first account.

10. The method according to claim 8, wherein after presenting the push information corresponding to the user identification information in the push information presentation page, further comprising:

when the pushed information display page enters through a first account of the first application, receiving a terminal corresponding to a second account in a second application account system, and returning interactive information according to the pushed information;

displaying the interactive information around the push information;

acquiring feedback information corresponding to the interactive information input;

and sending the feedback information to a terminal corresponding to the second account.

11. The method of claim 8, further comprising:

displaying an information editing page of a first application;

when a material library access button in the information editing page is clicked, a material library access request is triggered;

and jumping to a material browsing page for displaying the content of the material according to the material library access request.

12. The method of claim 11, wherein after skipping to a material browsing page where material content is displayed in accordance with the material library access request, further comprising:

acquiring a material selection instruction;

adding the selected material content to the information editing page according to the material selection instruction;

acquiring the edited text content in the information editing page;

and generating an information sending request according to the selected material content and the edited text content.

13. The method of claim 8, further comprising:

receiving an access history query instruction triggered by the push information display page

Acquiring access history statistical information of the pushed information according to the access history query instruction;

and displaying the access history statistical information in the information display page according to the access type.

14. The method of claim 13, wherein the presenting the access history statistics in the information presentation page according to access type further comprises:

determining the access type selected in the information display page;

extracting a user access record corresponding to the determined access type;

and displaying the access statistical information corresponding to each access user identifier on an access statistical page corresponding to the determined access type.

15. An information pushing apparatus, applied to an interworking server, includes:

the request receiving module is used for receiving an information sending request initiated by a release account in a first application account system; the issuing account is a collective account corresponding to the collective; the information sending request is used for the issuing account to initiate information pushing to a second account in a second application account system; the first application account system and the second application account system are heterogeneous account systems;

the account acquisition module is used for acquiring a first account belonging to the group in the first application account system and a second account in the second application account system; the first account and the second account have a social relationship; the social relationship comprises a mutual friend relationship;

and the information pushing module is used for sending the pushing information with the identification derived from the first account to the terminal corresponding to the second account through the pushing channel of the second application, and sending the pushing information with the identification derived from the first account to the terminal corresponding to the first account through the pushing channel of the first application.

16. The apparatus according to claim 15, wherein the account acquisition module is further configured to extract a push target account in the information sending request; inquiring a social relation corresponding to the push target account; and determining a first account belonging to the group in the first application account system and a second account in the second application account system according to the social relationship.

17. The apparatus according to claim 16, wherein the account acquisition module is further configured to determine, according to the social relationship, a first account belonging to the group in a first application account system and a second account in a second application account system; each second account corresponds to a plurality of first accounts; determining familiarity corresponding to each pair of first account and second account with social relationship; and selecting a first account and a second account corresponding to the highest familiarity.

18. The apparatus according to claim 17, wherein the account number obtaining module is further configured to obtain historical interaction information corresponding to each pair of the first account number and the second account number having a social relationship; counting the interaction frequency corresponding to each pair of first account and second account with social relation in a preset time period according to the historical interaction information; and taking the interaction frequency as the familiarity corresponding to each pair of the first account and the second account with social relationship.

19. The apparatus of claim 15, wherein the information determining module is further configured to obtain user identification information corresponding to the first account; extracting information to be pushed in the information sending request; and generating push information with identification derived from the first account according to the user identification information and the information to be pushed.

20. The device according to claim 15, further comprising an information interaction module, configured to receive, through a push channel of a second application, interaction information returned by a terminal corresponding to the second account according to the push information; and sending the interaction information to a terminal corresponding to the first account through a push channel of the first application.

21. The device according to claim 20, wherein the information interaction module is further configured to acquire feedback information returned by the terminal corresponding to the first account to the terminal corresponding to the second account through a push channel of the first application; and pushing the feedback information to a terminal corresponding to the second account through a pushing channel of the second application.

22. An information pushing apparatus, applied to a terminal, includes:

the information acquisition module is used for acquiring push information sent by the interworking server through a push channel after entering a push information display page of a second application through a second account in a second application account system; the push information initiates push through a release account in a first application account system; the issuing account is a collective account corresponding to the collective; the push information is the push information initiated by the issuing account to the second account; the first application account system and the second application account system are heterogeneous account systems;

the identification acquisition module is used for acquiring user identification information which identifies that the push information comes from the first account; the first account belongs to the first application account system and belongs to the group; the first account and the second account have a social relationship; the social relationship comprises a mutual friend relationship;

23. The device according to claim 22, further comprising an interactive information sending module, configured to obtain interactive information entered according to the push information in the push information presentation page; and displaying the interactive information around the push information, and sending the interactive information to a terminal corresponding to the first account.

24. The device according to claim 22, further comprising an interaction information sending module, configured to receive, when the pushed information display page enters through a first account of a first application, a terminal corresponding to a second account in a second application account system, and send interaction information back according to the pushed information; displaying the interactive information around the push information; acquiring feedback information corresponding to the interactive information input; and sending the feedback information to a terminal corresponding to the second account.

25. The apparatus of claim 22, further comprising a material browsing module for presenting an information editing page of the first application; when a material library access button in the information editing page is clicked, a material library access request is triggered; and jumping to a material browsing page for displaying the content of the material according to the material library access request.

26. The apparatus of claim 25, wherein the material browsing module is further configured to obtain a material selection instruction; adding the selected material content to the information editing page according to the material selection instruction; acquiring the edited text content in the information editing page; and generating an information sending request according to the selected material content and the edited text content.

27. The apparatus according to claim 22, further comprising an access history statistics module, configured to receive an access history query instruction triggered by the pushed information presentation page; acquiring access history statistical information of the pushed information according to the access history query instruction; and displaying the access history statistical information in the information display page according to the access type.

28. The apparatus of claim 27, wherein the access history statistics module is further configured to determine a type of access selected in the information presentation page; extracting a user access record corresponding to the determined access type; and displaying the access statistical information corresponding to each access user identifier on an access statistical page corresponding to the determined access type.

29. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor, when executing the computer program, implements the steps of the method of any of claims 1 to 14.

30. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 14.