CN109660580B - Information pushing method and device - Google Patents
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- CN109660580B CN109660580B CN201710943530.3A CN201710943530A CN109660580B CN 109660580 B CN109660580 B CN 109660580B CN 201710943530 A CN201710943530 A CN 201710943530A CN 109660580 B CN109660580 B CN 109660580B
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Abstract
The invention provides an information pushing method and device, wherein the method comprises the following steps: after a browsing request sent by a client is detected, extracting a key character combination in the browsing content of the browsing request; selecting the user intention matched with the key character combination from the intention library according to the weight value of the user intention corresponding to the key character combination; the method comprises the steps that a key character combination and a weight value of a user intention corresponding to the key character combination are stored in an intention library in advance; the method comprises the steps of sending push information corresponding to user intention to a client side so that the client side can display the push information in browsing content browsed by a user currently, and compared with the prior art that an information push method is high in hysteresis and poor in timeliness, the push information is not wanted by the user frequently, the service efficiency is low, and the user experience is poor, the method carries out information push to the client side based on the intention of the user which can reflect the user requirements best, the push information meets the requirements of the user, the timeliness is good, the service efficiency is improved, and the user experience is good.
Description
Technical Field
The invention relates to the technical field of information processing, in particular to an information pushing method and device.
Background
With the rapid development of the internet technology, the society really becomes an information era at present, and the internet can store massive information, so that great convenience is brought to the work and life of people.
In order to better utilize the internet and facilitate users to quickly find desired information in mass information of the internet, related technologies provide an information pushing method, the method mainly records recent or long-term historical behaviors of the users, such as browsing, purchasing, historical keyword searching and the like to divide the users into groups, marks user labels for the divided groups, such as marking coats, T-shirts, jeans, half-lengths, skin care products and the like for the user A, marks mobile phones, computers, earphones, U disks, hard disks and the like for the user B, acquires the marked labels of the users after the user login is detected, pushes pushing information related to the labels to the users, such as pushing mobile phone information of various brands to the user A, and pushes skin care product information of various brands to the user B.
However, in the related art, the method for pushing information according to the historical behaviors of the crowd or the defined attributes of the crowd requires that the user needs to have stability within a certain period, but in fact, the needs of many users are transient and vanishing, which results in that the information pushing method in the related art has strong hysteresis and poor timeliness, and the pushed information is often not desired by the user, so that the service efficiency is low, and the user experience is poor.
Disclosure of Invention
In view of this, an object of the embodiments of the present invention is to provide an information pushing method and an information pushing device, which can perform information pushing based on a user intention reflecting a user requirement, have good real-time performance and timeliness, improve service efficiency, and have good user experience.
In a first aspect, an embodiment of the present invention provides an information pushing method, including:
after a browsing request sent by a client is detected, extracting a key character combination in the browsing content of the browsing request; the key character combination comprises: keywords and/or keyword combinations;
selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination; the method comprises the steps that an intention library is stored, wherein a key character combination and a weight value of a user intention corresponding to the key character combination are stored in the intention library in advance;
and sending push information corresponding to the user intention to a client so that the client can display the push information in a browsing page where the browsing content is located.
With reference to the first aspect, an embodiment of the present invention provides a first possible implementation manner of the first aspect, where the method for generating the intent library includes:
acquiring a user intention in the browsing content requested by the browsing request;
extracting key character combinations in the browsing content;
and generating an intention library comprising the key word combinations and the weight values of the user intentions corresponding to the key word combinations according to the weight values of the user intentions corresponding to the key word combinations input by the user.
With reference to the first possible implementation manner of the first aspect, an embodiment of the present invention provides a second possible implementation manner of the first aspect, where the method further includes:
and updating the intention library according to the triggering operation of the user on the push information corresponding to the user intention.
With reference to the second possible implementation manner of the first aspect, an embodiment of the present invention provides a third possible implementation manner of the first aspect, where the updating the intention library according to a trigger operation of the user on the push information corresponding to the user intention includes:
and updating the weight value of the user intention corresponding to the key character combination in the intention library according to different triggering operations of the user on the push information corresponding to the user intention.
With reference to the first aspect, an embodiment of the present invention provides a fourth possible implementation manner of the first aspect, where the keyword combinations are multiple, and each keyword combination corresponds to multiple user intents; selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination, wherein the method comprises the following steps:
calculating a comprehensive weight value of each user intention in the browsed content according to the number of key word combinations and the weight value of the user intention corresponding to each key word combination;
selecting a set and selected number of user intentions according to the sequence of the comprehensive weight values corresponding to the user intentions from large to small; wherein the selected user intention is the user intention matched with the key word combination.
In a second aspect, an embodiment of the present invention further provides an information pushing apparatus, including:
the extraction module is used for extracting a key character combination in browsing content of a browsing request after the browsing request sent by a client is detected; the key character combination comprises: keywords and/or keyword combinations;
the searching module is used for selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination; the method comprises the steps that an intention library is stored, wherein a key character combination and a weight value of a user intention corresponding to the key character combination are stored in the intention library in advance;
and the sending module is used for sending the push information corresponding to the user intention to the client so that the client can display the push information in the browsing page where the browsing content is located.
With reference to the second aspect, an embodiment of the present invention provides a first possible implementation manner of the second aspect, where the information pushing apparatus further includes:
an obtaining module, configured to obtain a user intention in the browsing content of the browsing request;
the extraction module is used for extracting the key character combination in the browsing content;
and the generating module is used for generating an intention library comprising the key character combinations and the weight values of the user intentions corresponding to the key character combinations according to the weight values of the user intentions corresponding to the key character combinations input by the user.
With reference to the first possible implementation manner of the second aspect, an embodiment of the present invention provides a second possible implementation manner of the second aspect, where the apparatus further includes:
and the updating module is used for updating the intention library according to the triggering operation of the user on the push information corresponding to the user intention.
With reference to the second possible implementation manner of the second aspect, an embodiment of the present invention provides a third possible implementation manner of the second aspect, where the updating module is specifically configured to update, according to different trigger operations of a user on push information corresponding to the user intention, a weight value of the user intention corresponding to the key word combination in the intention library.
With reference to the second aspect, an embodiment of the present invention provides a fourth possible implementation manner of the second aspect, where the keyword combinations are multiple, and each keyword combination corresponds to multiple user intents; the search module is specifically configured to:
calculating a comprehensive weight value of each user intention in the browsed content according to the number of key word combinations and the weight value of the user intention corresponding to each key word combination;
selecting a set and selected number of user intentions according to the sequence of the comprehensive weight values corresponding to the user intentions from large to small; wherein the selected user intention is the user intention matched with the key word combination.
The information pushing method and device provided by the embodiment of the invention comprise the following steps: after a browsing request sent by a client is detected, extracting a key character combination in the browsing content of the browsing request; selecting the user intention matched with the key character combination from the intention library according to the weight value of the user intention corresponding to the key character combination; the method comprises the steps that a keyword combination and a weight value of a user intention corresponding to the keyword combination are stored in an intention library in advance; the method comprises the steps of sending push information corresponding to user intention to a client side so that the client side can display the push information in browsing content browsed by a user at present, and compared with an information push method in the prior art, the method is strong in hysteresis and poor in timeliness, the push information is not wanted by the user, the service efficiency is low, and the user experience is poor, the method carries out information push to the client side based on the intention of the user which can reflect the user requirements best, enables the push information to be close to or even meet the user requirements, is good in timeliness, improves the service efficiency, and is good in user experience.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 shows a flowchart of an information pushing method provided by an embodiment of the present invention.
Fig. 2 shows a flowchart of another information pushing method provided by the embodiment of the present invention.
Fig. 3 shows a flowchart of another information pushing method provided by the embodiment of the present invention.
Fig. 4 shows a flowchart of another information pushing method provided by the embodiment of the present invention.
Fig. 5 is a flowchart illustrating another information pushing method according to an embodiment of the present invention.
Fig. 6 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention.
Fig. 7 is a schematic structural diagram of another information pushing apparatus provided in the embodiment of the present invention.
Fig. 8 is a schematic structural diagram of another information pushing apparatus provided in the embodiment of the present invention.
Icon: 11. an extraction module; 12. a search module; 13. a sending module; 14. an update module; 15. an acquisition module; 16. an extraction module; 17. and generating a module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present invention without making any creative effort, shall fall within the protection scope of the present invention.
In consideration of the fact that the information pushing method in the related art is high in hysteresis and poor in timeliness, the pushed information is not wanted by the user, service efficiency is low, and user experience is poor. Based on this, embodiments of the present invention provide an information pushing method and apparatus, which are described below by way of embodiments.
Referring to fig. 1, an embodiment of the present invention provides an information pushing method, which may be executed by a server, where the method includes:
s101, after a browsing request sent by a client is detected, extracting a key character combination in browsing content of the browsing request; the key character combination comprises: keywords and/or combinations of keywords.
In a specific embodiment, a user may send a browsing request carrying browsing content to a server through a browser in a client or through an application APP (e.g., a panning APP, a cato APP, a kyoto APP, etc.) in the client. After detecting a browsing request sent by a client, a server acquires browsing content of the browsing request, and feeds the browsing content back to the client so that the client can display the browsing content; meanwhile, the server also extracts the keywords and/or the keyword combination in the browsing content, so that the user intention can be determined by using the keywords and/or the keyword combination in the following. In general, the number of keyword combinations in the user browsing content is multiple, that is, the keyword combinations are composed of multiple keywords and/or keyword combinations.
For example, the keywords may be joe 1 and basketball shoes; the keyword combination can be Joe 1 basketball shoes.
S102, selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination; the intention library is stored with a key word combination and a weight value of the user intention corresponding to the key word combination in advance.
Here, referring to fig. 2, the server stores in advance an intention library in which weighted values of user intentions corresponding to keywords and/or keyword combinations and each keyword combination are stored.
The method for generating the idea library comprises the following steps:
s201, obtaining the user intention in the browsing content requested by the browsing request.
Taking browsing content as an article Y as an example for explanation, a worker reads the article Y and extracts a user intention included in the article from the article Y, where the user intention included in the article Y may be one or multiple. The worker then manually adds a user intent to the article content, associating the user intent with article Y. For example, article Y is mined for 9 user intentions, such as playing basketball, buying basketball, training basketball, doing outdoor sports, leasing basketball court, asking basketball coach, buying basketball shoes, buying basketball clothing, buying basketball protectors, etc.
S202, extracting key character combinations in the browsing content.
Here, the server excavates keywords k1-kn (one or more keywords may be used) from the article Y and an ordered keyword combination t1-tn (one or more keyword combinations may be used) from the article Y based on a set keyword extraction method.
For example, 4 keywords k1-k4 are extracted from article Y, which are basketball, training, sports, basketball court respectively; from article Y, 4 keyword combinations t1-t4 were mined, which are basketball + training, basketball + sports, basketball + basketball court, sports + basketball court, respectively.
S203, according to the weight value of the user intention corresponding to each key character combination input by the user, generating an intention library comprising the key character combination and the weight value of the user intention corresponding to the key character combination.
Here, the user prefers to manually label the result, and manually associates the keywords k1-kn with the user intention, and associates the keyword combinations t1-tn with the user intention, and assigns a basic weight value D to each user intention, and stores the label result in an intention library recording the matching degree of the keywords and/or keyword groups with the intention. And c, establishing an intention library through the steps a, b and c, and continuously adjusting the weight value of the user intention corresponding to the key character combination in the intention library according to the response result of the user to the push information after the establishment of the intention library is completed so as to update the intention library.
For example, the keywords basketball and basketball are manually associated with the following user intents: the weight of playing basketball is 50%, the weight of buying basketball is 80%, the weight of training basketball is 40%, outdoor sports is 10%, and the rental rate of basketball court is 20%.
After the establishment of the intention database is completed, each keyword and/or keyword group corresponds to 1 or more user intentions, and the matching degree of the keyword and/or keyword combination and the user intentions can be changed due to actual user operation behaviors, for example, after a user really browses/collects/purchases push information corresponding to the user intentions, the user intentions are given a larger weight in the original corresponding keywords and/or keyword combinations. Therefore, when an article contains a plurality of keywords and/or keyword phrases, one or a plurality of user intentions with the highest overall matching degree can be selected from the user intentions corresponding to the plurality of keywords and/or keyword phrases, and the push information corresponding to the one or the plurality of user intentions is pushed to the client.
The selection rule of the user intention with the highest overall matching degree is as follows: in the same article, the weights of a plurality of keywords and/or keyword combinations matched with the same user intention are higher, then the weight values corresponding to all the keywords and/or keyword combinations corresponding to the user intention are added to obtain a comprehensive weight value, and finally one or more user intents with higher comprehensive weight values are used as the user intents with the highest overall matching weight in the article.
S103, sending push information corresponding to the user intention to a client so that the client can display the push information in a browsing page where the browsing content is located.
In the embodiment of the invention, an intention information base of user intention-push information is stored in a server in advance, wherein each user intention corresponds to 1 or more pieces of push information, and the push information corresponding to each user intention has a weight value of the user intention.
After the user intention is determined in step 102, according to the user intention and the set selection number of the user intention, push information corresponding to the user intention is searched in an intention information base, and finally, the push information corresponding to the user intention is sent to a client by using a Bayesian law so that the client can display the push information in a browsing page where the browsing content is located.
Compared with the information pushing method in the prior art, the information pushing method provided by the embodiment of the invention has the advantages that the hysteresis is strong, the timeliness is poor, the pushed information is not often desired by a user, the service efficiency is low, and the user experience is poor, the method selects the matched user intention according to the key words and/or the key word groups in the intention library and finally pushes the information in the browsing content currently browsed by the user is used for pushing the information to the client based on the intention of the user which can best reflect the user requirement, so that the pushed information is close to or even meets the user requirement, the timeliness is good, the service efficiency is improved, and the user experience is good. Moreover, the method can be applied to all types of media, the conversion rate and the physical examination of the user are increased, and the information quality of the push information is prompted.
Further, referring to fig. 3, the information pushing method provided in the embodiment of the present invention further includes:
and S204, updating the intention library according to the triggering operation of the user on the push information corresponding to the user intention.
Specifically, the server updates the weight value of the user intention corresponding to the key character combination in the intention library according to different triggering operations of the user on the push information corresponding to the user intention.
For example, after the user browses the push information corresponding to the user intention, a first set weighting coefficient corresponding to the browsing operation of the user is determined in a preset comparison table of the user operation and the set weighting coefficient, and the user intention corresponding to the browsing operation of the user is weighted by the first set weighting coefficient, specifically, the weighting value of the user intention in each keyword or keyword combination is weighted. And meanwhile, detecting the browsing time of the user for the push information corresponding to the current user intention, searching a second set weighting coefficient corresponding to the browsing time in a preset comparison table of user operation and the set weighting coefficient according to the time section of the browsing time in the standard browsing time, and finally weighting the weight values of the user intentions corresponding to the user browsing operation through the second set weighting coefficient.
For example, after the user purchases the push information corresponding to the user intention, a third set weighting coefficient corresponding to the user purchase operation is searched in a preset comparison table of the user operation and the set weighting coefficient, and finally, the user intention corresponding to the user browsing operation is weighted by the third set weighting coefficient.
Further, referring to fig. 4, in the information pushing method provided in the embodiment of the present invention, the number of the key word combinations is multiple, and each of the key word combinations corresponds to multiple user intentions; 102, selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination, wherein the step comprises the following steps:
s1021, calculating a comprehensive weight value of each user intention in the browsing content according to the number of the key word combinations and the weight value of the user intention corresponding to each key word combination.
S1022, selecting a set and selected number of user intentions according to the sequence of the comprehensive weight values corresponding to the user intentions from large to small; wherein the selected user intention is the user intention matched with the key word combination.
Here, each keyword and/or keyword combination corresponds to a plurality of user intentions, and the user intentions corresponding to different keywords and/or keyword combinations may be repeated, at this time, the weighted values of each user intention in all the keywords and/or keyword combinations corresponding to the user intention are summed to obtain a comprehensive weighted value of the user intention in the browsed content, and one or more user intentions with the highest overall matching degree with the browsed content are found out according to the comprehensive weighted value; the specific searching method comprises the following steps: and selecting the quantity according to the set user intentions, and finding one or more user intentions with the maximum comprehensive weight value from the comprehensive weight value of each user intention so as to determine the push information of the user intentions according to the found user intentions and push the push information to the client.
Referring to fig. 5, the following describes an information pushing method according to an embodiment of the present invention with a specific embodiment:
s301, a user reads an article, and the article comprises related content about Joe 1 basketball shoes.
S302, the server synchronously extracts all keywords and/or keyword combinations contained in the article.
And S303, extracting the user intention with the highest overall matching degree from all the keywords and/or keyword groups contained in the article, wherein the user intention is to purchase Joe 1 basketball shoes and is matched with all the keywords and/or keyword combinations.
S304, pushing 1-2 pieces of pushing information corresponding to the user intention to the client, such as pushing advertisements for purchasing Joe 1 basketball shoes to the client.
S305, after the purchase operation of the user is detected, the intention library is updated according to the purchase operation of the user.
Specifically, when the user purchases joe 1 basketball shoes, the user who purchased joe 1 basketball shoes intends to increase the weight of all keywords and/or keyword combinations of the corresponding article. The probability of showing the same type of advertisement is increased next time other users read articles with similar contents.
Compared with the information pushing method in the prior art, the information pushing method provided by the embodiment of the invention has the advantages that the hysteresis is strong, the timeliness is poor, the pushed information is not often desired by a user, the service efficiency is low, and the user experience is poor, the information is pushed to the client based on the user intention which can best reflect the user requirement, the pushed information is close to or even meets the user requirement, the timeliness is good, the service efficiency is improved, and the user experience is good.
The method is suitable for mobile devices, pc devices and other electronic devices suitable for displaying information flow patterns.
An embodiment of the present invention provides an information pushing apparatus, and with reference to fig. 6, the apparatus is configured to execute the information pushing method, and the apparatus includes:
the extraction module 11 is configured to, after a browsing request sent by a client is detected, extract a key word combination in browsing content of the browsing request; the key character combination comprises: keywords and/or keyword combinations;
the searching module 12 is configured to select, according to the weight value of the user intention corresponding to the key word combination, the user intention matched with the key word combination from an intention library; the method comprises the steps that an intention library is stored, wherein a key character combination and a weight value of a user intention corresponding to the key character combination are stored in the intention library in advance;
a sending module 13, configured to send, to the client, push information corresponding to the user intention, so that the client displays the push information in a browsing page where the browsing content is located.
Further, referring to fig. 7, the information pushing apparatus provided in the embodiment of the present invention further includes:
an obtaining module 15, configured to obtain a user intention in the browsing content requested by the browsing request;
an extraction module 16, configured to extract a key word combination in the browsing content;
and the generating module 17 is configured to generate an idea library including the key word combinations and the weight values of the user intentions corresponding to the key word combinations according to the weight values of the user intentions corresponding to each key word combination input by the user.
Further, referring to fig. 8, the information pushing apparatus provided in the embodiment of the present invention further includes:
and the updating module 14 is configured to update the intention library according to a trigger operation of the user on the push information corresponding to the user intention.
Further, in the information pushing apparatus provided in the embodiment of the present invention, the updating module 14 is specifically configured to update the weight value of the user intention corresponding to the key word combination in the intention library according to different triggering operations of the user on the pushed information corresponding to the user intention.
Further, in the information pushing apparatus provided in the embodiment of the present invention, the number of the key word combinations is multiple, and each of the key word combinations corresponds to multiple user intentions; the search module 12 is specifically configured to:
calculating a comprehensive weight value of each user intention in the browsed content according to the number of key word combinations and the weight value of the user intention corresponding to each key word combination;
selecting a set and selected number of user intentions according to the sequence of the comprehensive weight values corresponding to the user intentions from large to small; wherein the selected user intention is the user intention matched with the key word combination.
Compared with the information pushing method in the prior art, the information pushing device provided by the embodiment of the invention has the advantages that the hysteresis is strong, the timeliness is poor, the pushed information is not often wanted by the user, the service efficiency is low, and the user experience is poor, the information is pushed to the client based on the intention of the user which can best reflect the user demand, the pushed information is close to or even meets the user demand, the timeliness is good, the service efficiency is improved, and the user experience is good.
The information pushing device provided by the embodiment of the invention can be specific hardware on the equipment, or software or firmware installed on the equipment, and the like. The device provided by the embodiment of the present invention has the same implementation principle and technical effect as the method embodiments, and for the sake of brief description, reference may be made to the corresponding contents in the method embodiments without reference to the device embodiments. It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the foregoing systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments provided by the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus once an item is defined in one figure, it need not be further defined and explained in subsequent figures, and moreover, the terms "first", "second", "third", etc. are used merely to distinguish one description from another and are not to be construed as indicating or implying relative importance.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present invention, which are used for illustrating the technical solutions of the present invention and not for limiting the same, and the protection scope of the present invention is not limited thereto, although the present invention is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the present invention in its spirit and scope. Are intended to be covered by the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (4)
1. An information pushing method, comprising:
after a browsing request sent by a client is detected, extracting a key character combination in the browsing content of the browsing request; the key character combination comprises: keywords and/or keyword combinations;
selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination; the method comprises the steps that an intention library is stored, wherein a key character combination and a weight value of a user intention corresponding to the key character combination are stored in the intention library in advance;
sending push information corresponding to the user intention to a client so that the client can display the push information in a browsing page where the browsing content is located;
the method for generating the idea library comprises the following steps: acquiring a user intention in the browsing content requested by the browsing request;
extracting key character combinations in the browsing content;
generating an intention library comprising key word combinations and weight values of user intentions corresponding to the key word combinations according to the weight values of the user intentions corresponding to the key word combinations input by a user;
the method further comprises the following steps: updating the intention library according to the triggering operation of the user on the push information corresponding to the user intention;
the updating the intention library according to the triggering operation of the user on the push information corresponding to the user intention comprises the following steps:
updating the weight value of the user intention corresponding to the key character combination in the intention library according to different triggering operations of the user on the push information corresponding to the user intention;
the updating the weight value of the user intention corresponding to the key character combination in the intention library according to different triggering operations of the user on the push information corresponding to the user intention comprises the following steps:
after the user browses the push information corresponding to the user intention, determining a first set weighting coefficient corresponding to the browsing operation of the user in a preset first comparison table of the user operation and the set weighting coefficient, and weighting the user intention corresponding to the browsing operation of the user by the first set weighting coefficient; and detecting the browsing time of the user to the push information corresponding to the user intention, searching a second set weighting coefficient corresponding to the browsing time in a preset second comparison table of user operation and set weighting coefficients according to a time section of the browsing time in the standard browsing time, and weighting the user intention corresponding to the user browsing operation according to the second set weighting coefficient.
2. The information pushing method according to claim 1, wherein the key word combinations are plural, each of the key word combinations corresponding to plural user intents; selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination, wherein the method comprises the following steps:
calculating a comprehensive weight value of each user intention in the browsed content according to the number of key word combinations and the weight value of the user intention corresponding to each key word combination;
selecting a set and selected number of user intentions according to the sequence of the comprehensive weight values corresponding to the user intentions from large to small; wherein the selected user intention is the user intention matched with the key word combination.
3. An information pushing apparatus, comprising:
the extraction module is used for extracting a key character combination in browsing content of a browsing request after the browsing request sent by a client is detected; the key character combination comprises: keywords and/or keyword combinations;
the searching module is used for selecting the user intention matched with the key character combination from an intention library according to the weight value of the user intention corresponding to the key character combination; the method comprises the steps that an intention library is stored, wherein a key character combination and a weight value of a user intention corresponding to the key character combination are stored in the intention library in advance;
the sending module is used for sending push information corresponding to the user intention to a client so that the client can display the push information in a browsing page where the browsing content is located;
an obtaining module, configured to obtain a user intention in the browsing content of the browsing request;
the extraction module is used for extracting the key character combination in the browsing content;
the generating module is used for generating an intention library comprising the key character combinations and the weight values of the user intentions corresponding to the key character combinations according to the weight values of the user intentions corresponding to the key character combinations input by the user;
the device further comprises: the updating module is used for updating the intention library according to the triggering operation of the user on the push information corresponding to the user intention;
the updating module is specifically configured to update the weight value of the user intention corresponding to the key character combination in the intention library according to different triggering operations of the user on the push information corresponding to the user intention;
the updating module, when configured to update the weight value of the user intention corresponding to the key word combination in the intention library according to different triggering operations of the user on the push information corresponding to the user intention, includes: after the user browses the push information corresponding to the user intention, determining a first set weighting coefficient corresponding to the browsing operation of the user in a preset first comparison table of the user operation and the set weighting coefficient, and weighting the user intention corresponding to the browsing operation of the user by the first set weighting coefficient; and detecting the browsing time of the user to the push information corresponding to the user intention, searching a second set weighting coefficient corresponding to the browsing time in a preset second comparison table of user operation and set weighting coefficients according to a time section of the browsing time in the standard browsing time, and weighting the user intention corresponding to the user browsing operation according to the second set weighting coefficient.
4. The information pushing apparatus according to claim 3, wherein the key word combinations are plural, each of the key word combinations corresponding to plural user intents; the search module is specifically configured to:
calculating a comprehensive weight value of each user intention in the browsed content according to the number of key word combinations and the weight value of the user intention corresponding to each key word combination;
selecting a set and selected number of user intentions according to the sequence of the comprehensive weight values corresponding to the user intentions from large to small; wherein the selected user intention is the user intention matched with the key word combination.
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| CN110113410B (en) * | 2019-04-30 | 2021-12-07 | 秒针信息技术有限公司 | Information push management method and device, electronic equipment and storage medium |
| CN112948550B (en) * | 2021-02-04 | 2024-06-21 | 维沃移动通信有限公司 | Schedule creation method and device and electronic equipment |
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