CN109658226A - A kind of bank product advertisement placement method, apparatus and system - Google Patents
A kind of bank product advertisement placement method, apparatus and system Download PDFInfo
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- CN109658226A CN109658226A CN201811493613.8A CN201811493613A CN109658226A CN 109658226 A CN109658226 A CN 109658226A CN 201811493613 A CN201811493613 A CN 201811493613A CN 109658226 A CN109658226 A CN 109658226A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The present invention provides a kind of bank product advertisement placement methods, apparatus and system, wherein method include: obtain presumptive area in target bank client set and each client using capital amount；Determine each client to the purchase proportionality coefficient of each bank product；According to each client to each bank product purchase proportionality coefficient and each client using capital amount, estimate potential customers' number of each bank product advertisement；According to potential customers' number of each bank product advertisement, the bank product advertisement to be put of target bank and its resource of occupancy in presumptive area are determined；According to the bank product advertisement to be put of target bank in presumptive area and its resource of occupancy, advertisement dispensing is carried out.The present invention can effectively overcome existing advertisement to launch the defect that mode is single, specific aim is poor, the interested bank product advertisement of most of client in the region can be dynamically launched in the bank outlets of different zones, realize that the precision of bank product advertisement is launched.
Description
Technical field
The invention belongs to advertisement putting field more particularly to a kind of bank product advertisement placement methods, apparatus and system.
Background technique
In order to promote bank product, it is wide that the electronic console of bank self-aid apparatus and bank outlets can play bank product
It accuses, but existing bank self-aid apparatus and the electronic console of bank outlets only support circulation brush screen to play bank product advertisement, push away
The bank product recommended is single and advertisement repetition is constant, and this advertisement broadcasting is in the form of a single inefficient, cannot achieve bank product advertisement
With being effectively matched for client.
Summary of the invention
The present invention for solve existing bank product advertisement play it is in the form of a single it is invalid, cannot achieve bank product advertisement with
The defect of client being effectively matched.
In order to solve drawbacks described above, the first aspect of the present invention provides a kind of bank product advertisement placement method, comprising:
Obtain presumptive area in target bank client set and client set in each client using capital amount；
Determine that each client is to the purchase proportionality coefficient of each bank product in client set；
According to client each in client set to the purchase proportionality coefficient of each bank product and each client using capital amount,
Estimate potential customers' number of each bank product advertisement；
According to potential customers' number of each bank product advertisement, the bank product to be put of target bank in presumptive area is determined
The resource of advertisement and its occupancy；
According to the bank product advertisement to be put of target bank in presumptive area and its resource of occupancy, advertisement throwing is carried out
It puts.
The second aspect of the present invention provides a kind of bank product advertisement delivery device, comprising:
Module is obtained, it can benefit for obtain in presumptive area each client in the client set and client set of target bank
Use capital amount；
Coefficient determination module, for determining that each client is to the purchase proportionality coefficient of each bank product in client set；
Estimation block, for according to client each in client set to the purchase proportionality coefficient of each bank product and each client
Using capital amount, potential customers' number of each bank product advertisement is estimated；
Resource configuration module determines target silver in presumptive area for potential customers' number according to each bank product advertisement
The resource of capable bank product advertisement to be put and its occupancy；
Control module is launched, for according to the bank product advertisement to be put of target bank in presumptive area and its occupancy
Resource carries out advertisement dispensing.
The third aspect of the present invention provides a kind of bank product advertisement delivery system, comprising: transaction memory module, advertisement base
Module, advertisement selection module and advertisement putting module；
Trade memory module, for store the customer information of target bank, client using capital amount, client to each silver
Row product buys proportionality coefficient；
Advertisement library module, for storing bank product advertisement；
Advertisement selection module, for obtaining in presumptive area each client in the client set, client set of target bank
Using capital amount and each client to the purchase proportionality coefficient of each bank product；Each bank is produced according to client each in client set
Product purchase proportionality coefficient and each client using capital amount, estimate potential customers' number of each bank product advertisement；According to each
Potential customers' number of bank product advertisement determines the bank product advertisement to be put of target bank in presumptive area and its occupancy
Resource；
Advertisement putting module, for according to the bank product advertisement to be put of target bank in presumptive area and its occupancy
Resource carries out advertisement dispensing.
The fourth aspect of the present invention provides a kind of computer equipment, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, the processor realize previous embodiment institute when executing the computer program
The bank product advertisement placement method stated.
The fifth aspect of the present invention provides a kind of computer readable storage medium, the computer-readable recording medium storage
There is execution computer program, bank product advertisement described in previous embodiment is realized when the computer program is executed by processor
Put-on method.
Bank product advertisement placement method provided by the invention, apparatus and system can effectively overcome existing bank to produce
Mode is single, specific aim is poor defect is launched in product advertisement, by according to each client in target bank client set in presumptive area
To each bank product buy proportionality coefficient and each client using capital amount, estimate potential customers' number of bank product advertisement,
According to potential customers' number of bank product advertisement, determines the bank product advertisement to be put of target bank in presumptive area and its account for
Resource carries out advertisement throwing according to the bank product advertisement to be put of target bank in presumptive area and its resource of occupancy
It puts, it is wide that the interested bank product of most of client in the region can be dynamically launched in the target bank of different zones
It accuses, realizes that the precision of bank product advertisement is launched.
For above and other objects, features and advantages of the invention can be clearer and more comprehensible, preferred embodiment is cited below particularly,
And cooperate institute's accompanying drawings, it is described in detail below.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, required use in being described below to embodiment
Attached drawing be briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill of field, without creative efforts, it can also be obtained according to these attached drawings others
Attached drawing.
Fig. 1 shows a kind of flow chart of bank product advertisement placement method of the embodiment of the present invention；
Fig. 2 shows a kind of flow charts for the potential customers' number for estimating bank product advertisement of the embodiment of the present invention；
Fig. 3 shows the flow chart of potential customers' number of another kind of embodiment of the present invention estimation bank product advertisement；
Fig. 4 shows a kind of structural schematic diagram of bank product advertisement delivery device of the embodiment of the present invention；
Fig. 5 shows the structural schematic diagram of another kind bank product advertisement delivery device of the embodiment of the present invention；
Fig. 6 shows the schematic diagram of bank product advertisement delivery system of the embodiment of the present invention.
Specific embodiment
In order to keep technical characterstic and effect of the invention more obvious, technical solution of the present invention is done with reference to the accompanying drawing
It further illustrates, the specific example that the present invention can also have other different is illustrated or implements, anyone skilled in the art
The equivalents done within the scope of the claims belong to protection category of the invention.
In the description of this specification, reference term " embodiment ", " some embodiments ", " some embodiments ", " example
Such as ", description mean specific features, structure or feature described in conjunction with this embodiment or example be contained in it is of the invention extremely
In few one embodiment or example.In the present specification, schematic expression of the above terms are not necessarily referring to identical reality
Apply example or example.Moreover, specific features, structure or the feature of description can be in any one or more embodiment or examples
In can be combined in any suitable manner.The step of involved in each embodiment, is sequentially used to schematically illustrate implementation of the invention, therein
Sequence of steps is not construed as limiting, and can be appropriately adjusted as needed.
Firstly the need of explanation, bank product advertisement placement method provided by the invention, apparatus and system are in addition to being used for
Outside bank product advertisement is launched, the advertisement for being further extended to other financial field products (such as security product) is launched.
As shown in Figure 1, Fig. 1 shows a kind of bank product advertisement placement method schematic diagram of the embodiment of the present invention, this implementation
Example can effectively overcome the existing advertisement of bank to launch the defect that mode is single, specific aim is poor, dynamically in the mesh of different zones
The interested bank product advertisement of most of client in the region is launched in standard silver row, realizes that the precision of bank product advertisement is thrown
It puts.
Specifically, bank product advertisement placement method includes:
S110, obtain presumptive area in target bank client set and client set in each client using fund
Volume；
S120 determines that each client is to the purchase proportionality coefficient of each bank product in client set；
S130, according to client each in client set to each bank product purchase proportionality coefficient and each client using money
The amount of money estimates potential customers' number of each bank product advertisement；
S140 determines the silver to be put of target bank in presumptive area according to potential customers' number of each bank product advertisement
The resource of row product advertising and its occupancy；
S150 is carried out wide according to the bank product advertisement to be put of target bank in presumptive area and its resource of occupancy
It accuses and launches.
Specifically, what is obtained in step S110 is certain period of time in presumptive area (such as nearest three months) interior target
The client set of bank can indicate that either element Pi represents a client in set with P=[P1, P2 ..., Pn].Presumptive area
It is set, can be delimited by administrative regions such as province, city, area, counties according to statistical demand, can also be according to demand by manually being set, this
Invention is not construed as limiting this.Target bank is the bank that bank product want advertisement is launched with dynamic, can be existing any
Family bank, such as Bank of China, China Construction Bank, the Agricultural Bank of China etc., or more banks.Client's is available
Capital amount is that client can be used to buy bank product and be stored in the fund of target bank.
Bank product described in step S120 is the business that target bank provides, and including but not limited to deposits, manages money matters, base
Gold, insurance and credit card etc..
Potential customers' number of each bank product advertisement refers to described in step S130 is likely to purchase mesh in presumptive area
The quantity of the client of the bank product of standard silver row, circular is referring to subsequent embodiment, and and will not be described here in detail.
Bank product advertisement described in step S140 refers to the corresponding advertisement of bank product.Bank product is wide with bank product
Accuse is that one-to-one relationship just can determine that bank product advertisement after bank product determines.The potential customers of bank product advertisement
Number is more, then the resource that corresponding bank product advertisement occupies is more, when it is implemented, those potential customers' numbers are greater than predetermined value
Bank product advertisement be set as bank product advertisement to be put, and set according to potential customers' number of bank product advertisement to be put
The resource that bank product advertisement to be put occupies is set, those potential customers' numbers are less than with the bank product advertisement of predetermined value, no
Distribute resource.The resource that bank product advertisement to be put occupies includes: holding time length, holding time significance level and occupancy
One or more of area of display.
In some embodiments of the invention, in order to realize, one day different time intervals of target bank are played different in presumptive area
Bank product advertisement, the client set that above-mentioned steps S110 obtains target bank in presumptive area is further are as follows: obtains predetermined
Predetermined time section (such as the morning 9 point to 11 point or afternoon 1 point to 3 of the region in predetermined amount of time (such as nearest 3 months)
Point) interior target bank client set.
In further embodiment, in order to avoid the impact analysis progress due to data volume in client set is larger, silver is improved
The income that row product advertising generates, the client in step S110 in client set are the high net value client of target bank.The present invention
The high net value client refers to the more client of assets, such as more than 1,000,000, these clients are to the interested probability of bank product
It is larger, it is also larger to the contribution of bank return and profit.The present embodiment can be improved analysis speed by analyzing high net value client,
Promote the effect that advertisement is launched.
In some embodiments of the invention, it can be determined in client set by following several embodiments in above-mentioned steps S120
Each client to the purchase proportionality coefficient of each bank product, the present invention to the specific method of determination of purchase proportionality coefficient without limitation:
1) it by way of issuing questionnaire, is determined by client.
Specifically, including each bank product of target bank in questionnaire, by client according to oneself economic strength and need
It asks and fills in purchase proportionality coefficient.The option that the purchase proportionality coefficient of each bank product can be also listed in questionnaire, by client
According to the economic strength of oneself and demand selection purchase proportionality coefficient.
2) random to determine.
Specifically, the purchase ratio of each bank product can be determined by the mode for the random number being randomly generated between [0,1]
Coefficient.
This kind of method is particularly suitable for the product that bank newly releases.For having released the product of a period of time, using this
Kind method determines that purchase proportionality coefficient will generate certain error, and in order to ensure dispensing precision, the method that can be used 1), 3) is determined
Buy proportionality coefficient.
3) it is determined according to the historical purchase data of client.
In some embodiments, for each client, determine the client to each silver according to the historical purchase data of the client
The process of the purchase proportionality coefficient of row product includes:
3.1) historical purchase data of the client is obtained, every historical purchase data includes: customer information and history purchase
Bank product information, wherein bank product title A of the bank product information for example including purchase of history purchase, purchase institute
With capital amount B, the time buying, purchase when using capital amount M.
3.2) for every historical purchase data of the client, using when buying capital amount B used divided by purchase can benefit
A sample value of the purchase proportionality coefficient of bank product A is obtained with capital amount M.
3.3) according to the client to multiple sample values of same bank product, estimation obtains the client to the bank product
Buy proportionality coefficient.When specific calculating, is calculated using the methods of averaging or weighting averaging and buy proportionality coefficient, it is of the invention
Without limitation to circular.
3.4) bank product that do not bought for the client, can be by the client to the purchase ratio system of these bank products
Number is set as 0, or the calculated result of other clients of the classification according to belonging to the client is set.
In other embodiment, in order to solve the problems, such as that historical data is less, can also first it classify to client, it will be same
The historical purchase data of client segmentation puts together analysis (concrete analysis process is with reference to above-mentioned steps 3.2 to 3.3), same client
Each client is identical to the purchase proportionality coefficient of each bank product under classification.
In some embodiments of the invention, as shown in Fig. 2, above-mentioned steps S130 is according to client each in client set to each bank
Product purchase proportionality coefficient and each client using capital amount, estimate the process of potential customers' number of each bank product advertisement
Include:
S210, for each client in client set, according to the client to the purchase proportionality coefficient of each bank product and
The client using capital amount, determine the client to each bank product can investment；
S220, for each bank product, judge the bank product plays whether purchase volume is less than or equal to the client to this
Bank product can investment, if the determination result is YES, then potential customers' number of the corresponding advertisement of the bank product adds 1.
Before step S130 execution, potential customers' number of each bank product advertisement is initialized as 0.
In some embodiments of the invention, in above-mentioned steps S110, further includes: obtain the history purchase of each client in client set
Buy data, wherein historical purchase data includes the bank product information of history purchase, when it is implemented, can be from target bank
Storage system of trading obtains.
Above-mentioned steps S130 is according to client each in client set to the purchase proportionality coefficient of each bank product and each client
Using capital amount, estimate that potential customers' number of each bank product advertisement is further are as follows:
According to client each in client set to the purchase proportionality coefficient of each bank product, each client using capital amount and
The historical purchase data of each client estimates potential customers' number of each bank product advertisement.
In some specific embodiments, as shown in figure 3, according to client each in client set to the purchase ratio of each bank product
Example coefficient, each client using capital amount and the historical purchase data of each client, estimate the potential visitor of each bank product advertisement
The process of amount includes:
S310, for each client in client set, according to the client to the purchase proportionality coefficient of each bank product and
The client using capital amount, determine the client to each bank product can investment；
S320, the bank product of history purchase each for the client, judge the bank product of history purchase plays purchase
Volume whether be less than or equal to the bank product that the client buys the history can investment, if the determination result is YES, then this is gone through
Potential customers' number of the corresponding advertisement of bank product of history purchase adds 1.
The bank product that the present embodiment can be bought based on customer historical, the accurate potential customers for estimating bank product advertisement
Number.
In some embodiments of the invention, in order to guarantee that the effective of bank product advertisement launches in target bank in presumptive area
Property, after above-mentioned steps S150 further include:
S160, by scheduled update plan, redefine in presumptive area the bank product advertisement to be put of target bank and
Its resource occupied.Scheduled update plan of the present invention includes fixed renewal time interval, for example, every three months, may be used also
Including on-fixed renewal time interval, for example, annual June, October and December.
Based on the same inventive concept, in some embodiments of the invention, a kind of bank product advertisement delivery device is also provided, it should
The implementation of device sees the implementation of bank product advertisement placement method described in Fig. 1, and overlaps will not be repeated.Specifically, such as
Shown in Fig. 4, bank product advertisement delivery device includes:
Module 410 is obtained, for obtaining in presumptive area each client in the client set and client set of target bank
Using capital amount；
Coefficient determination module 420, for determining that each client is to the purchase proportionality coefficient of each bank product in client set；
Estimation block 430, for according to client each in client set to each bank product purchase proportionality coefficient and each visitor
Family using capital amount, estimate potential customers' number of each bank product advertisement；
Resource configuration module 440 determines target in presumptive area for potential customers' number according to each bank product advertisement
The bank product advertisement to be put of bank and its resource of occupancy；
Control module 450 is launched, for according to the bank product advertisement to be put of target bank in presumptive area and its accounting for
Resource carries out advertisement dispensing.
In some embodiments, the high net value visitor that the client in the client set that module 410 obtains is target bank is obtained
Family.In some embodiments, obtains module 410 and be also used to obtain presumptive area mesh in the predetermined time section of predetermined amount of time
The client set of standard silver row.
In some embodiments of the invention, purchase of the estimation block 430 according to client each in client set to each bank product
Proportionality coefficient and each client using capital amount, estimate that the process of potential customers' number of each bank product advertisement includes:
Purchase proportionality coefficient and the client for each client in client set, according to the client to each bank product
Using capital amount, determine the client to each bank product can investment；
For each bank product, judge the bank product plays whether purchase volume is less than or equal to the client to bank production
Product can investment, if the determination result is YES, then potential customers' number of the corresponding advertisement of the bank product adds 1.
In some embodiments of the invention, in order to accurately estimate potential customers' number of bank product advertisement, module 410 is obtained also
For obtaining the historical purchase data of each client in client set, wherein historical purchase data includes that the bank of history purchase produces
Product information.Estimation block 430 further the purchase proportionality coefficient according to client each in client set to each bank product, each client
Using capital amount and the historical purchase data of each client, estimate potential customers' number of each bank product advertisement.Specifically, estimating
The process of potential customers' number for calculating bank product advertisement includes:
Purchase proportionality coefficient and the client for each client in client set, according to the client to each bank product
Using capital amount, determine the client to each bank product can investment；
The bank product of history purchase each for the client, whether judge the bank product of history purchase plays purchase volume
The bank product that the history is bought less than or equal to the client can investment, if the determination result is YES, then the history is bought
Potential customers' number of the corresponding advertisement of bank product add 1.
In some embodiments of the invention, as shown in figure 5, bank product advertisement delivery device further include: update module 460,
For pressing scheduled update plan, the bank product advertisement to be put of target bank and its money of occupancy in presumptive area are redefined
Source.
In some embodiments of the invention, as shown in fig. 6, also providing a kind of bank product advertisement delivery system, this system energy
It is enough that the existing advertisement of bank is effectively overcome to launch the defect that mode is single, specific aim is poor, it can be dynamically in the mesh of different zones
The interested product advertising of most of client in the region is launched in standard silver row, realizes that the precision of product advertising is launched.
Specifically, bank product advertisement delivery system includes: transaction memory module 610, advertisement library module 620, advertisement choosing
Select module 630 and advertisement putting module 640.
Trade memory module 610, for store the customer information of target bank, client using capital amount, client couple
The purchase proportionality coefficient of each bank product；
Advertisement library module 620, for storing bank product advertisement；
Advertisement selection module 630, for obtaining in presumptive area each client in the client set, client set of target bank
Using capital amount and each client to the purchase proportionality coefficient of each bank product；According to client each in client set to each bank
Product purchase proportionality coefficient and each client using capital amount, estimate potential customers' number of each bank product advertisement；According to
Potential customers' number of each bank product advertisement determines the bank product advertisement to be put and its occupancy of target bank in presumptive area
Resource；
Advertisement putting module 640, for according to the bank product advertisement to be put of target bank in presumptive area and its accounting for
Resource carries out advertisement dispensing.
Specifically, the bank product advertisement stored in advertisement library module 620 can be regularly updated by relevant person in charge, be increased
Add, delete, bank product ad content includes but is not limited to text, picture, voice or video etc..
Advertisement putting module 640 be target bank in equipment having a display function, including but not limited to bank outlets from
Equipment, hall, bank outlets screen display etc. are helped, the present invention is not especially limited this.
In some embodiments, the detailed process that advertisement is launched includes: advertisement selection module 630 according to mesh in presumptive area
The bank product advertisement to be put of standard silver row obtains corresponding bank product ad content from advertisement library module 620, according to
It launches the resource that bank product advertisement occupies and corresponding bank product ad content is launched by advertisement putting module 640.
In other embodiment, the detailed process that advertisement is launched includes: advertisement selection module 630 by target in presumptive area
The bank product advertisement to be put of bank and its resource of occupancy are sent to advertisement putting module 640, by advertisement putting module 640
Corresponding bank product is obtained from advertisement library module 620 according to the bank product advertisement to be put of target bank in presumptive area
Ad content launches corresponding bank product ad content according to the resource that bank product advertisement to be put occupies.
In further embodiment, transaction memory module 610 is also used to store the historical purchase data of client, wherein history
Purchase data include the bank product information of history purchase.Advertisement selection module 630 is also used to obtain each client in client set
Historical purchase data；According to client each in client set to each bank product purchase proportionality coefficient, each client it is available
Capital amount and the historical purchase data of each client estimate potential customers' number of each bank product advertisement.Bank product advertisement is dived
Client's number estimation process referring to previous embodiment, details are not described herein again.
In some embodiments of the invention, a kind of computer equipment is also provided, including memory, processor and be stored in storage
On device and the computer program that can run on a processor, processor realize aforementioned any implementation when executing the computer program
Bank product advertisement placement method described in example.
In some embodiments of the invention, a kind of computer readable storage medium is also provided, computer readable storage medium is deposited
Execution computer program is contained, the computer program realizes that bank described in aforementioned any embodiment produces when being executed by processor
Product advertisement placement method.
The present invention passes through according to purchase ratio of each client to each bank product in target bank client set in presumptive area
Example coefficient and each client using capital amount, potential customers' number of bank product advertisement is estimated, according to bank product advertisement
Potential customers' number determines the bank product advertisement to be put of target bank and its resource of occupancy in presumptive area, according to predetermined
The bank product advertisement to be put of target bank and its resource of occupancy in region carry out advertisement dispensing, can effectively overcome
The defect that mode is single, specific aim is poor is launched in existing bank product advertisement, is dynamically launched in the target bank of different zones
Most of interested bank product advertisement of client in the region realizes that the precision of bank product advertisement is launched, be client and
Bank brings considerable income.It should be understood by those skilled in the art that, the embodiment of the present invention can provide for method, system,
Or computer program product.Therefore, the present invention can be used complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, it wherein includes computer available programs that the present invention, which can be used in one or more,
Implement in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of code
The form of computer program product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
The above is only used to illustrate the technical scheme of the present invention, any those of ordinary skill in the art can without prejudice to
Under spirit and scope of the invention, modifications and changes are made to the above embodiments.Therefore, the scope of the present invention should regard
Subject to scope of the claims.
Claims (18)
1. a kind of bank product advertisement placement method characterized by comprising
Obtain presumptive area in target bank client set and client set in each client using capital amount；
Determine that each client is to the purchase proportionality coefficient of each bank product in client set；
According to client each in client set to the purchase proportionality coefficient of each bank product and each client using capital amount, estimation
Potential customers' number of each bank product advertisement；
According to potential customers' number of each bank product advertisement, the bank product advertisement to be put of target bank in presumptive area is determined
And its resource occupied；
According to the bank product advertisement to be put of target bank in presumptive area and its resource of occupancy, advertisement dispensing is carried out.
2. the method as described in claim 1, which is characterized in that the purchase according to client each in client set to each bank product
Proportionality coefficient and each client using capital amount, estimate that the process of potential customers' number of each bank product advertisement includes:
For each client in client set, according to the client to the purchase proportionality coefficient of each bank product and the client can
Using capital amount, determine the client to each bank product can investment；
For each bank product, judge the bank product plays whether purchase volume is less than or equal to the client to the bank product
Can investment, if the determination result is YES, then potential customers' number of the corresponding advertisement of the bank product adds 1.
3. the method as described in claim 1, which is characterized in that further include: obtain the history purchase of each client in client set
Data, wherein historical purchase data includes the bank product information of history purchase；
According to client each in client set to the purchase proportionality coefficient of each bank product and each client using capital amount, estimation
Potential customers' number of each bank product advertisement is further are as follows: according to client each in client set to the purchase ratio of each bank product
Coefficient, each client using capital amount and the historical purchase data of each client, estimate the potential customers of each bank product advertisement
Number.
4. method as claimed in claim 3, which is characterized in that the purchase according to client each in client set to each bank product
Proportionality coefficient, each client using capital amount and the historical purchase data of each client, estimate the potential of each bank product advertisement
The process of client's number includes:
For each client in client set, according to the client to the purchase proportionality coefficient of each bank product and the client can
Using capital amount, determine the client to each bank product can investment；
The bank product of history purchase each for the client, judge the bank product of history purchase plays whether purchase volume is less than
Or the bank product that the history is bought equal to the client can investment, if the determination result is YES, then the silver of history purchase
Potential customers' number of the corresponding advertisement of row product adds 1.
5. the method as described in claim 1, which is characterized in that press scheduled update plan, redefine target in presumptive area
The bank product advertisement to be put of bank and its resource of occupancy.
6. the method as described in claim 1, which is characterized in that the client set for obtaining target bank in presumptive area is further
Are as follows: obtain the client set of presumptive area target bank in the predetermined time section of predetermined amount of time.
7. the method as described in claim 1, which is characterized in that the client in the client set is the high net value of target bank
Client.
8. a kind of bank product advertisement delivery device characterized by comprising
Obtain module, for obtain in presumptive area each client in the client set and client set of target bank using money
The amount of money；
Coefficient determination module, for determining that each client is to the purchase proportionality coefficient of each bank product in client set；
Estimation block, for according to client each in client set to each bank product purchase proportionality coefficient and each client can benefit
With capital amount, potential customers' number of each bank product advertisement is estimated；
Resource configuration module determines target bank in presumptive area for potential customers' number according to each bank product advertisement
The resource of bank product advertisement to be put and its occupancy；
Control module is launched, for according to the bank product advertisement to be put of target bank in presumptive area and its money of occupancy
Source carries out advertisement dispensing.
9. device as claimed in claim 8, which is characterized in that estimation block produces each bank according to client each in client set
Product purchase proportionality coefficient and each client using capital amount, estimate the process packet of potential customers' number of each bank product advertisement
It includes:
For each client in client set, according to the client to the purchase proportionality coefficient of each bank product and the client can
Using capital amount, determine the client to each bank product can investment；
For each bank product, judge the bank product plays whether purchase volume is less than or equal to the client to the bank product
Can investment, if the determination result is YES, then potential customers' number of the corresponding advertisement of the bank product adds 1.
10. device as claimed in claim 8, which is characterized in that obtain module and be also used to obtain each client in client set
Historical purchase data, wherein historical purchase data includes the bank product information of history purchase；
Estimation block further according to client each in client set to each bank product purchase proportionality coefficient, each client can benefit
With capital amount and the historical purchase data of each client, potential customers' number of each bank product advertisement is estimated.
11. device as claimed in claim 10, which is characterized in that estimation block is according to client each in client set to each bank
Product purchase proportionality coefficient, each client using capital amount and the historical purchase data of each client, estimate each bank product
The process of potential customers' number of advertisement includes:
For each client in client set, according to the client to the purchase proportionality coefficient of each bank product and the client can
Using capital amount, determine the client to each bank product can investment；
The bank product of history purchase each for the client, judge the bank product of history purchase plays whether purchase volume is less than
Or the bank product that the history is bought equal to the client can investment, if the determination result is YES, then the silver of history purchase
Potential customers' number of the corresponding advertisement of row product adds 1.
12. device as claimed in claim 8, which is characterized in that further include update module, for pressing scheduled update plan, weight
It is new to determine the bank product advertisement to be put of target bank and its resource of occupancy in presumptive area.
13. device as claimed in claim 8, which is characterized in that the acquisition module exists for further obtaining presumptive area
The client set of target bank in the predetermined time section of predetermined amount of time.
14. device as claimed in claim 8, which is characterized in that the client in the client set is the Gao Jing of target bank
It is worth client.
15. a kind of bank product advertisement delivery system characterized by comprising transaction memory module, advertisement library module, advertisement
Selecting module and advertisement putting module；
It trades memory module, for storing the customer information of target bank, client produces each bank using capital amount, client
The purchase proportionality coefficient of product；
Advertisement library module, for storing bank product advertisement；
Advertisement selection module, can benefit for obtain in presumptive area each client in the client set, client set of target bank
With capital amount and each client to the purchase proportionality coefficient of each bank product；According to client each in client set to each bank product
Buy proportionality coefficient and each client using capital amount, estimate potential customers' number of each bank product advertisement；According to each bank
Potential customers' number of product advertising determines the bank product advertisement to be put of target bank and its money of occupancy in presumptive area
Source；
Advertisement putting module, for according to the bank product advertisement to be put of target bank in presumptive area and its money of occupancy
Source carries out advertisement dispensing.
16. system as claimed in claim 15, which is characterized in that transaction memory module is also used to store the history purchase of client
Data, wherein historical purchase data includes the bank product information of history purchase；
Advertisement selection module is also used to obtain the historical purchase data of each client in client set；According to visitor each in client set
Family to the purchase proportionality coefficient of each bank product, each client using capital amount and the historical purchase data of each client, estimation
Potential customers' number of each bank product advertisement.
17. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor
Calculation machine program, which is characterized in that the processor is realized described in any one of claim 1 to 7 when executing the computer program
Method.
18. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage executes calculating
Machine program, the computer program realize following claim 1 to 7 described in any item methods when being executed by processor.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811493613.8A CN109658226A (en) | 2018-12-07 | 2018-12-07 | A kind of bank product advertisement placement method, apparatus and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811493613.8A CN109658226A (en) | 2018-12-07 | 2018-12-07 | A kind of bank product advertisement placement method, apparatus and system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112037072A (en) * | 2020-09-02 | 2020-12-04 | 中国银行股份有限公司 | Bank investment product price determination method and device |
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2018
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112037072A (en) * | 2020-09-02 | 2020-12-04 | 中国银行股份有限公司 | Bank investment product price determination method and device |
| CN112037072B (en) * | 2020-09-02 | 2024-04-19 | 中国银行股份有限公司 | Bank investment product price determining method and device |
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