CN109636286A - A kind of marketing model of integrated kitchen range - Google Patents

A kind of marketing model of integrated kitchen range Download PDF

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Publication number
CN109636286A
CN109636286A CN201811513161.5A CN201811513161A CN109636286A CN 109636286 A CN109636286 A CN 109636286A CN 201811513161 A CN201811513161 A CN 201811513161A CN 109636286 A CN109636286 A CN 109636286A
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CN
China
Prior art keywords
mode
zero
manufacturer
dealer
undertake
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201811513161.5A
Other languages
Chinese (zh)
Inventor
罗子健
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
GUANGDONG CHAOREN ENERGY SAVING KITCHEN ELECTRIC APPLIANCE Co Ltd
Original Assignee
GUANGDONG CHAOREN ENERGY SAVING KITCHEN ELECTRIC APPLIANCE Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by GUANGDONG CHAOREN ENERGY SAVING KITCHEN ELECTRIC APPLIANCE Co Ltd filed Critical GUANGDONG CHAOREN ENERGY SAVING KITCHEN ELECTRIC APPLIANCE Co Ltd
Priority to CN201811513161.5A priority Critical patent/CN109636286A/en
Publication of CN109636286A publication Critical patent/CN109636286A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/083Shipping
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/01Customer relationship services
    • G06Q30/015Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
    • G06Q30/016After-sales
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]

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  • Business, Economics & Management (AREA)
  • Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A kind of marketing model of integrated kitchen range.It is related to integrated kitchen range marketing method field.Mode after the marketing model includes zero inventory mode, zero freight charges mode and is sold;The zero inventory mode is to undertake warehousing pressure by manufacturer;The zero freight charges mode is to undertake logistics cost by manufacturer, through the direct delivery of third party's express delivery into user family;Mode is to undertake mounting cost, expense after sale by manufacturer after the retail, is directly made house calls into user family by third party's after-sale service company.The present invention thoroughly solves the trouble and worry of dealer by three null modes of mode after zero inventory mode, zero freight charges mode and retail, dispatching, packet installation, packet are wrapped after sale by manufacturer, so that dealer is not necessarily to inventory, without transportation cost and without installation, after cost, the foundation so that dealer can be free from risk easily is made money.

Description

A kind of marketing model of integrated kitchen range
Technical field
The present invention relates to integrated kitchen range marketing method fields.
Background technique
Currently, usually there is the higher problem of operation cost, specific table in business process in the dealer of traditional integrated kitchen range It is now that operator is not professional and cost of labor is excessively high, dealer need to put into a large amount of time energy.Meanwhile utilizing traditional logistics Also there is needs repeatedly transhipment, haulage time length, transportation cost height, traffic-induced damage rate high level-one storehouse when progress integrated kitchen range transport Expensive problem is stored up, specifically, by producer to dealer to transport for the first time in traditional mode, dealer is to retail trader Second of transhipment, retail trader to user are that third time is transported.For profit angle, traditional industries warehouse logistics expense is 5 Point, after-sale service expense are 5 points, remove product cost, the market input, personnel's wage, and net income only has 6 points, and operation is got up Profit is extremely low.
Summary of the invention
The present invention avoids dealer from going out in business process in view of the above problems, proposing one kind is suitable for the market demand The marketing method for the integrated kitchen range that now transport is inconvenient, warehousing pressure is big, high labor cost and time cost are high.
The technical solution of the present invention is as follows: the marketing model include zero inventory mode, zero freight charges mode and retail after mode; The zero inventory mode is to undertake warehousing pressure by manufacturer;
The zero freight charges mode is to undertake logistics cost by manufacturer, through the direct delivery of third party's express delivery into user family;
Mode is to undertake mounting cost, expense after sale by manufacturer after the retail, and by third party's after-sale service, company is direct It makes house calls in user family.
The present invention thoroughly solves dealer by three null modes of mode after zero inventory mode, zero freight charges mode and retail Trouble and worry, by manufacturer wrap dispatching, packet installation, packet after sale so that dealer without inventory, without transportation cost and without peace Dress, after cost, the foundation so that dealer can be free from risk easily are made money.The present invention changes traditional " overstocking " mode, passes through Reform to dealer inside, service and marketing while realizing " user first ", realizes dealer and is free from risk wound Industry, the purpose easily made money.
Specifically, it is 5 points that traditional industries warehouse logistics expense, which is 5 points, after-sale service expense, remove product at Sheet, the market input, personnel's wage, net income only have 6 points.And three null modes in this case are used, stored goods is saved for agent Stream expense and after-sale service expense amount to 10 points.Net profit is in 16 points.Currently, integrated kitchen range belongs to the industry having just emerged, There is many market vacancys, three null modes first of this case can make producer quickly dominate the market, get elder generation on the market Machine creates good reputation;Second, present consumption can be made to upgrade, be changed into new retail;Third proposes producer higher Requirement so that department is integrated, so as to preferably close to consumption terminal;4th, three null modes of this case are from producer User is directly arrived, the process of double-handling is eliminated, also eliminates the inventory of dealer and retail trader.
Specific embodiment
Mode after heretofore described marketing model includes zero inventory mode, zero freight charges mode and is sold;
The zero inventory mode is to undertake warehousing pressure by manufacturer;So that dealer is not necessarily to standby inventory, without overstocking, it is real The purpose that dealer is not necessarily to inventory is showed, has solved the problems, such as that traditional dealer warehousing pressure is big;
The zero freight charges mode is to undertake logistics cost by manufacturer, through the direct delivery of third party's express delivery into user family;From And while having saved time cost, it solves traditional dealer and needs repeatedly transhipment, haulage time length, transportation cost height, fortune The high problem of defeated spoilage;
Mode is to undertake mounting cost, expense after sale by manufacturer after the retail, and by third party's after-sale service, company is direct It makes house calls in user family.To by the professional of third party's after-sale service company, provide profession, efficient installation with And after-sale service, and everyday suitable all expenses are undertaken by manufacturer.
In this way, can by zero inventory mode, zero freight charges mode and retail after mode three null modes thoroughly solve through The trouble and worry for selling quotient, after sale by the dispatching of manufacturer's packet, packet installation, packet, so that dealer is not necessarily to inventory, without transportation cost and nothing Installation, after cost, the foundation so that dealer can be free from risk easily are made money.

Claims (1)

1. a kind of marketing model of integrated kitchen range, which is characterized in that the marketing model include zero inventory mode, zero freight charges mode and Mode after retail;
The zero inventory mode is to undertake warehousing pressure by manufacturer;
The zero freight charges mode is to undertake logistics cost by manufacturer, through the direct delivery of third party's express delivery into user family;
Mode is to undertake mounting cost, expense after sale by manufacturer after the retail, and by third party's after-sale service, company is direct It makes house calls in user family.
CN201811513161.5A 2018-12-11 2018-12-11 A kind of marketing model of integrated kitchen range Pending CN109636286A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201811513161.5A CN109636286A (en) 2018-12-11 2018-12-11 A kind of marketing model of integrated kitchen range

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201811513161.5A CN109636286A (en) 2018-12-11 2018-12-11 A kind of marketing model of integrated kitchen range

Publications (1)

Publication Number Publication Date
CN109636286A true CN109636286A (en) 2019-04-16

Family

ID=66072762

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201811513161.5A Pending CN109636286A (en) 2018-12-11 2018-12-11 A kind of marketing model of integrated kitchen range

Country Status (1)

Country Link
CN (1) CN109636286A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114155652A (en) * 2021-12-03 2022-03-08 厦门市龙腾实业有限公司 Water meter charging system based on Internet of things

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114155652A (en) * 2021-12-03 2022-03-08 厦门市龙腾实业有限公司 Water meter charging system based on Internet of things

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Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
RJ01 Rejection of invention patent application after publication

Application publication date: 20190416

RJ01 Rejection of invention patent application after publication