CN109583962A - Method and system for advertisement interaction to be compatible with multiple behaviors - Google Patents
Method and system for advertisement interaction to be compatible with multiple behaviors Download PDFInfo
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- CN109583962A CN109583962A CN201811478897.3A CN201811478897A CN109583962A CN 109583962 A CN109583962 A CN 109583962A CN 201811478897 A CN201811478897 A CN 201811478897A CN 109583962 A CN109583962 A CN 109583962A
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- 230000006399 behavior Effects 0.000 title claims abstract description 48
- 230000003993 interaction Effects 0.000 title claims abstract description 24
- 238000000034 method Methods 0.000 title claims abstract description 15
- 230000003542 behavioural effect Effects 0.000 claims description 60
- 230000002452 interceptive effect Effects 0.000 claims description 5
- 238000012216 screening Methods 0.000 claims description 5
- 230000011218 segmentation Effects 0.000 claims description 5
- 241000239290 Araneae Species 0.000 claims description 2
- 239000002699 waste material Substances 0.000 abstract description 4
- 230000000875 corresponding effect Effects 0.000 abstract description 3
- 230000000694 effects Effects 0.000 description 5
- 238000009434 installation Methods 0.000 description 2
- 230000009191 jumping Effects 0.000 description 1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a method and a system for realizing compatibility of advertisement interaction with various behaviors, wherein different behaviors are derived according to the requirements of an advertiser, only the identification and the priority of the behaviors need to be defined in advance, and the client judges the actual situation of a user to generate the interaction behavior conforming to the reality to obtain the corresponding effect, so that the problems of user experience and exposure waste caused by single interaction behavior are solved.
Description
Technical field
Field, the especially a kind of method of a variety of behaviors of advertisement interaction compatibility are launched the present invention relates to Internet advertising and are
System.
Background technique
An advertisement launches advertisement interaction and usually only supports a kind of behavior in existing ad placement service, as issued
The webpage of http/https is exactly to jump to landing page, and landing page can be a website or a download address, is issued
It is the address deeplink, then the possibility jumped is exactly corresponding third party app.This single interbehavior mode would generally
There is following problem:
1, issuing the address deeplink is to need user installation target app that could exhale target app, if user does not have
Installation targets app specifically interaction will be invalid, wastes advertisement interaction and also affects user experience.
2, app is installed after client has interaction when user is fitted without and promotes app, if being mounted with that app is handed over
When opening this demand flexibly changed depending on user's actual conditions of app after mutually, single interactive mode will be unable to meet.
Summary of the invention
The technical problem to be solved by the present invention is in view of the shortcomings of the prior art, it is a variety of to provide a kind of advertisement interaction compatibility
The method and system of behavior, compatible a variety of interbehaviors, different interaction effects is generated according to user situation.
In order to solve the above technical problems, the technical scheme adopted by the invention is that: a kind of compatible a variety of behaviors of advertisement interaction
Method, comprising the following steps:
1) server-side and client appoint the mark of different behavioural informations, determine the priority of various actions message identification；Visitor
Ad-request is initiated at family end, and server-side issues when interbehavior that a variety of behavioural informations are specific by some of prior agreement
String-concatenation gets up, and obtains behavioural information character string；
2) client parses the behavioural information character string after receiving user's alternative events, obtains a variety of behaviors,
Judge which behavior generated one by one according to the priority.
The specific implementation process of step 1) includes:
1) advertising information is configured by advertising management platform, advertising information includes that advertisement needs the content information presented, in data
It notifies breath and a variety of behavioural informations；
2) client initiates ad-request, and the data of server-side analysis request carry out advertisement screening, filter out and currently need to launch
Advertising information, get a variety of behavioural informations；
3) behavioural information is spliced by a string of special character strings using the spcial character of agreement, obtains behavioural information character string；
4) advertising information for containing the behavioural information character string spliced is handed down to client by server-side.
The specific implementation process of step 3) includes: that client receives the advertising information returned by server-side, is shown
Exposure；When user and advertisement have interactive action, the behavioural information character string that client analysis service end issues finds behavior letter
The special separator arranged in breath character string parses the single behavioral data of special separator segmentation, with a variable data array
Single behavioral data is saved, then according to the priority ranking of behavioral data in variable data array, traverses the variable data array,
Judge whether the condition of active user meets the high behavior of priority, the Behavioral effect of the priority responded out if meeting,
Judge whether the condition of active user meets the behavior of the latter priority if being unsatisfactory for, and so on.
Correspondingly, the present invention also provides a kind of systems of the compatible a variety of behaviors of advertisement interaction comprising:
Server-side, for passing through a variety of behavioural informations when issuing interbehavior when client initiates ad-request
Some specific character string of prior agreement is stitched together, and obtains behavioural information character string；
Client obtains a variety of for parsing after receiving user's alternative events to the behavioural information character string
Behavior judges which behavior generated one by one according to the priority of various actions message identification.
The server-side includes:
Configuration module, for configuring advertising information by advertising management platform；
Parsing module carries out advertisement screening, filters out and the advertisement launched currently is needed to believe for parsing the data of client request
Breath, gets a variety of behavioural informations；
Splicing module obtains behavior for behavioural information to be spliced into a string of special character strings using the spcial character of agreement
Information character string；
Module is issued, for the advertising information for containing the behavioural information character string spliced to be handed down to client.
The client includes:
Display module is shown exposure for receiving the advertising information returned by server-side；
First parsing module, for parsing the behavioural information character string issued and looking for first when user and advertisement have interactive action
The special separator arranged into character string；
Second parsing module, for parsing the single behavioral data of separator segmentation；
Memory module, for being saved single behavioral data with a variable data array；
Spider module traverses the variable data array for the priority ranking according to behavioral data in variable data array；
Judgment module, for judging whether the condition of active user meets the high behavior of priority, responding out if meeting should
The Behavioral effect of priority, judges whether the condition of active user meets the behavior of the latter priority if being unsatisfactory for, with
This analogizes.
Compared with prior art, the advantageous effect of present invention is that: the present invention is available according to different user situation
Thus different interaction effects solves the problems, such as single interbehavior bring user experience and exposure waste.
Detailed description of the invention
Fig. 1 is the method for the present invention flow chart.
Specific embodiment
The technical scheme adopted by the invention is that:
Firstly, the mark of different behaviors is appointed in front and back end, such as jump to website is identified as http or https, front and back end
The mark for setting different behaviors in advance needs to jump to a webpage using http/https expression, indicates to need using download
An application is downloaded, the unique identification of schema(target application is used) it indicates to need to jump to the specific page of an application
Face, downloading target app is defined as download(downloading application) etc..
Secondly, front and back end needs to appoint the priority of each behavior mark, as jump target app priority is higher than downloading mesh
App priority is marked, downloading target app priority is higher than the priority for jumping website.
Client initiates ad-request, when server-side issues interbehavior by a variety of behaviors by prior agreement certain
A specific character string, such as | | |, it is stitched together, such as: https: //www.mgtv.com | | | vipshop: //home/page | |
| download:http: //www.mgtv.com/download&id=1101, the character string special as one.
Client parses this special string after receiving user's alternative events, obtains a variety of behaviors, root
Judge which behavior generated one by one according to conventional act priority.
Different behaviors can be derived according to the demand of advertiser with this solution, it is only necessary to appoint behavior in advance
Mark and priority judge that the actual conditions generation of user meets real interbehavior and obtains corresponding effect by client.
Such as Fig. 1, it is as follows that key step is launched in the advertisement of a variety of interaction effects of compatibility proposed by the present invention:
1, advertising information is configured by advertising management platform, advertising information includes that advertisement needs the content information presented, in data
Notify breath and a variety of behavioural informations that this case refers to, behavioural information herein is self-existent state, and spelling has not been completed
The step of connecing.
2, client initiates ad-request, and the data of server-side analysis request carry out advertisement screening, filter out current needs
The advertising information of dispensing, the advertising management platform configuration that advertising information is referred to from back.
3, server-side filters out the advertising information for needing to launch, and a variety of behavioural informations is got, using the special word of agreement
Behavioural information is spliced into a string of special character strings by symbol.
4, the advertising information for containing the behavioural information character string spliced is handed down to client by server-side.
5, client receives the advertising information returned by server-side, is shown exposure.
6, when user and advertisement have interactive action, client can parse the behavioural information character string issued, find word first
The special separator arranged in symbol string, parses the single behavioral data of separator segmentation, with a variable data array by single row
It is saved for data, then according to the priority ranking of behavioral data in array, traverses the array and first determine whether priority height
The condition of behavior active user whether meet, the Behavioral effect of the priority is responded out if meeting, if being unsatisfactory for item
Part then judges the behavior condition of the latter priority, and so on.
By above step, different interaction effects can be obtained according to different user situation, thus solve single friendship
The problem of mutual behavior bring user experience and exposure waste.
Claims (6)
1. a kind of method of the compatible a variety of behaviors of advertisement interaction, which comprises the following steps:
1) server-side and client appoint the mark of different behavioural informations, determine the priority of various actions message identification；Visitor
Ad-request is initiated at family end, and server-side issues when interbehavior that a variety of behavioural informations are specific by some of prior agreement
String-concatenation gets up, and obtains behavioural information character string；
2) client parses the behavioural information character string after receiving user's alternative events, obtains a variety of behaviors,
Judge which behavior generated one by one according to the priority.
2. the method for the compatible a variety of behaviors of advertisement interaction according to claim 1, which is characterized in that the specific reality of step 1)
Now process includes:
1) advertising information is configured by advertising management platform, advertising information includes that advertisement needs the content information presented, in data
It notifies breath and a variety of behavioural informations；
2) client initiates ad-request, and the data of server-side analysis request carry out advertisement screening, filter out and currently need to launch
Advertising information, get a variety of behavioural informations；
3) behavioural information is spliced by a string of special character strings using the spcial character of agreement, obtains behavioural information character string；
4) advertising information for containing the behavioural information character string spliced is handed down to client by server-side.
3. the method for the compatible a variety of behaviors of advertisement interaction according to claim 1, which is characterized in that the specific reality of step 3)
Existing process includes: that client receives the advertising information returned by server-side, is shown exposure；When user and advertisement have interaction
When movement, the behavioural information character string that client analysis service end issues finds special point arranged in behavioural information character string
Every symbol, the single behavioral data of special separator segmentation is parsed, is saved single behavioral data with a variable data array,
Then according to the priority ranking of behavioral data in variable data array, traverse the variable data array, judge active user condition whether
Meet the high behavior of priority, the Behavioral effect of the priority is responded out if meeting, judges currently to use if being unsatisfactory for
Whether the condition at family meets the behavior of the latter priority, and so on.
4. a kind of system of the compatible a variety of behaviors of advertisement interaction characterized by comprising
Server-side, for passing through a variety of behavioural informations when issuing interbehavior when client initiates ad-request
Some specific character string of prior agreement is stitched together, and obtains behavioural information character string；
Client obtains a variety of for parsing after receiving user's alternative events to the behavioural information character string
Behavior judges which behavior generated one by one according to the priority of various actions message identification.
5. the system of the compatible a variety of behaviors of advertisement interaction according to claim 4, which is characterized in that the server-side packet
It includes:
Configuration module, for configuring advertising information by advertising management platform；
Parsing module carries out advertisement screening, filters out and the advertisement launched currently is needed to believe for parsing the data of client request
Breath, gets a variety of behavioural informations；
Splicing module obtains behavior for behavioural information to be spliced into a string of special character strings using the spcial character of agreement
Information character string；
Module is issued, for the advertising information for containing the behavioural information character string spliced to be handed down to client.
6. the system of the compatible a variety of behaviors of advertisement interaction according to claim 4, which is characterized in that the client packet
It includes:
Display module is shown exposure for receiving the advertising information returned by server-side；
First parsing module, for parsing the behavioural information character string issued and looking for first when user and advertisement have interactive action
The special separator arranged into character string；
Second parsing module, for parsing the single behavioral data of separator segmentation；
Memory module, for being saved single behavioral data with a variable data array；
Spider module traverses the variable data array for the priority ranking according to behavioral data in variable data array；
Judgment module, for judging whether the condition of active user meets the high behavior of priority, responding out if meeting should
The Behavioral effect of priority, judges whether the condition of active user meets the behavior of the latter priority if being unsatisfactory for, with
This analogizes.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811478897.3A CN109583962A (en) | 2018-12-05 | 2018-12-05 | Method and system for advertisement interaction to be compatible with multiple behaviors |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811478897.3A CN109583962A (en) | 2018-12-05 | 2018-12-05 | Method and system for advertisement interaction to be compatible with multiple behaviors |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109583962A true CN109583962A (en) | 2019-04-05 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811478897.3A Pending CN109583962A (en) | 2018-12-05 | 2018-12-05 | Method and system for advertisement interaction to be compatible with multiple behaviors |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2003044712A1 (en) * | 2001-10-18 | 2003-05-30 | 360 Degree Web, Inc. | Smart card enabled secure computing environment system |
| CN108230024A (en) * | 2017-12-29 | 2018-06-29 | 北京皮尔布莱尼软件有限公司 | Automotive engine system is launched based on the advertisement that clue is collected |
| CN108897481A (en) * | 2018-07-05 | 2018-11-27 | 湖南快乐阳光互动娱乐传媒有限公司 | Method and system for interactively and naturally displaying advertisement information |
-
2018
- 2018-12-05 CN CN201811478897.3A patent/CN109583962A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2003044712A1 (en) * | 2001-10-18 | 2003-05-30 | 360 Degree Web, Inc. | Smart card enabled secure computing environment system |
| CN108230024A (en) * | 2017-12-29 | 2018-06-29 | 北京皮尔布莱尼软件有限公司 | Automotive engine system is launched based on the advertisement that clue is collected |
| CN108897481A (en) * | 2018-07-05 | 2018-11-27 | 湖南快乐阳光互动娱乐传媒有限公司 | Method and system for interactively and naturally displaying advertisement information |
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Application publication date: 20190405 |
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