CN109543091B - Application program pushing method and device and terminal - Google Patents

Application program pushing method and device and terminal Download PDF

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Publication number
CN109543091B
CN109543091B CN201811130717.2A CN201811130717A CN109543091B CN 109543091 B CN109543091 B CN 109543091B CN 201811130717 A CN201811130717 A CN 201811130717A CN 109543091 B CN109543091 B CN 109543091B
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China
Prior art keywords
application program
terminal
user
demand information
acquiring
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CN201811130717.2A
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CN109543091A (en
Inventor
杜霄
梁浩
栾舒涵
王飞
刘悦
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Beijing Baidu Netcom Science and Technology Co Ltd
Shanghai Xiaodu Technology Co Ltd
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百度在线网络技术(北京)有限公司
上海小度技术有限公司
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/30Semantic analysis

Abstract

The embodiment of the invention provides a method, a device and a terminal for pushing an application program, wherein the method comprises the following steps: acquiring demand information input to the terminal by a user, determining the application program type capable of meeting the demand information according to the demand information, and pushing at least one application program matched with the application program type to the user; the application program is pushed to the user according to the demand information input by the user, so that the application program pushed to the user is the one the user wants, the user experience is improved, and the time cost for the user to search the application program is reduced; meanwhile, the utilization rate of various application programs is improved.

Description

Application program pushing method and device and terminal
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to a pushing method and device of an application program and a terminal.
Background
With the rapid development of the internet and the rapid popularization of the terminal, the functions of the terminal are increasing, and more Applications (APPs) can be applied to the terminal, such as social, tool, reading, game, shopping, office, and the like.
In the prior art, there are two main ways of pushing an application program to a user, one way is to push the application program to the user through an application program market, for example, the application program is released on a home page of the application program market; another way is to push the application to the user through the web operator, e.g., drop the application's link into the website's home page. In the two modes, the application program with the highest current popularity or the largest downloading amount is often pushed to the user.
However, in the existing manner of pushing the application to the user, the application pushed to the user may not be desired by the user.
Disclosure of Invention
The embodiment of the invention provides a method, a device and a terminal for pushing an application program, which can ensure that the application program pushed to a user is the one the user wants.
In a first aspect, an embodiment of the present invention provides an application program pushing method, applied to a terminal, including:
acquiring demand information input to the terminal by a user;
determining the application program type capable of meeting the demand information according to the demand information;
and pushing at least one application program matched with the application program category to the user.
Optionally, the acquiring requirement information input by the user to the terminal includes:
and acquiring the demand information input to the terminal by the user in a voice form.
Optionally, after determining the application program category capable of meeting the requirement information, the method further includes:
judging whether an application program matched with the application program type is installed on the terminal or not;
correspondingly, the pushing at least one application program matched with the application program category to the user comprises:
if the judgment result is yes, acquiring at least one application program which is installed on the terminal and is matched with the application program type, and opening one or more of the at least one application program;
if the judgment result is negative, acquiring at least one application program matched with the application program type; and displaying a downloading inlet of the at least one application program in the terminal interface.
Optionally, the acquiring at least one application program matched with the application program category includes:
acquiring all application programs matched with the application program types according to an application program database;
and acquiring at least one application program with a top rank according to the rank of each application program.
Optionally, before determining the application program category capable of meeting the requirement information according to the requirement information, the method further includes:
setting at least one keyword for each application program category;
correspondingly, the determining the application program category capable of meeting the demand information according to the demand information includes:
performing semantic recognition on the demand information to obtain at least one keyword corresponding to the demand information;
and taking the application program category matched with the at least one keyword corresponding to the demand information as the application program category capable of meeting the demand information.
Optionally, the determining, according to the requirement information, the application program category capable of meeting the requirement information includes:
inputting the requirement information into an application program category model, wherein the application program category model is used for predicting according to the requirement information and outputting the probability that each application program category can meet the requirement information;
and determining the application program category capable of meeting the requirement information according to the output result of the application program category model.
Optionally, the displaying a download entry of the at least one application program in the terminal interface includes:
and displaying the download entrance of the at least one application program in the terminal interface, and displaying the download entrance of one of the at least one application program as highlight.
Optionally, the determining whether the application program matched with the application program category is installed on the terminal includes:
judging whether an application program matched with the application program type is installed on the terminal or not according to an application program list stored in the terminal; wherein, the application program list comprises all the application programs installed in the terminal;
correspondingly, after the displaying the download entry of the at least one application program in the terminal interface, the method further includes:
monitoring a download entrance of the at least one program, and determining an application program selected to be downloaded by a user;
and writing the application program selected by the user to be downloaded into the application program list.
Optionally, the acquiring requirement information input by the user to the terminal includes:
and acquiring the demand information input to the terminal by the user in a text form.
In a second aspect, an embodiment of the present invention provides an application pushing apparatus, which is applied to a terminal, and includes:
the acquisition module is used for acquiring the demand information input to the terminal by the user;
the determining module is used for determining the application program category capable of meeting the demand information according to the demand information;
and the pushing module is used for pushing at least one application program matched with the application program category to the user.
Optionally, the obtaining module is specifically configured to:
and acquiring the demand information input to the terminal by the user in a voice form.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the application program matched with the application program type is installed on the terminal;
correspondingly, the pushing module is specifically configured to:
if the judgment result is yes, acquiring at least one application program which is installed on the terminal and is matched with the application program type, and opening one or more of the at least one application program;
if the judgment result is negative, acquiring at least one application program matched with the application program type; and displaying a downloading inlet of the at least one application program in the terminal interface.
Optionally, the pushing module is specifically configured to:
acquiring all application programs matched with the application program types according to an application program database;
and acquiring at least one application program with a top rank according to the rank of each application program.
Optionally, the determining module is specifically configured to:
setting at least one keyword for each application program category;
performing semantic recognition on the demand information to obtain at least one keyword corresponding to the demand information;
and taking the application program category matched with the at least one keyword corresponding to the demand information as the application program category capable of meeting the demand information.
Optionally, the determining module is specifically configured to:
inputting the requirement information into an application program category model, wherein the application program category model is used for predicting according to the requirement information and outputting the probability that each application program category can meet the requirement information;
and determining the application program category capable of meeting the requirement information according to the output result of the application program category model.
Optionally, the pushing module is specifically configured to:
and displaying the download entrance of the at least one application program in the terminal interface, and displaying the download entrance of one of the at least one application program as highlight.
Optionally, the determining module is specifically configured to:
judging whether an application program matched with the application program type is installed on the terminal or not according to an application program list stored in the terminal; wherein, the application program list comprises all the application programs installed in the terminal;
correspondingly, the push module is further configured to:
monitoring a download entrance of the at least one program, and determining an application program selected to be downloaded by a user;
and writing the application program selected by the user to be downloaded into the application program list.
Optionally, the obtaining module is specifically configured to:
and acquiring the demand information input to the terminal by the user in a text form.
In a third aspect, an embodiment of the present invention provides a terminal, including: at least one processor and memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the method of any one of the first aspects.
In a fourth aspect, the present invention provides a computer-readable storage medium, in which computer-executable instructions are stored, and when a processor executes the computer-executable instructions, the method according to any one of the first aspect is implemented.
The embodiment of the invention provides a method, a device and a terminal for pushing an application program, wherein the method comprises the following steps: acquiring demand information input to the terminal by a user, determining the application program type capable of meeting the demand information according to the demand information, and pushing at least one application program matched with the application program type to the user; the application program is pushed to the user according to the demand information input by the user, so that the application program pushed to the user is the one the user wants, the user experience is improved, and the time cost for the user to search the application program is reduced; meanwhile, the utilization rate of various application programs is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic application scenario diagram of a push method for an application program according to an embodiment of the present invention;
fig. 2 is a first flowchart illustrating a pushing method of an application according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating a second method for pushing an application according to an embodiment of the present invention;
fig. 4 is a schematic diagram illustrating a pushing process of an application according to an embodiment of the present invention;
fig. 5 is a third flowchart illustrating a pushing method of an application according to an embodiment of the present invention;
fig. 6 is a fourth flowchart illustrating a pushing method of an application according to an embodiment of the present invention;
fig. 7 is a first schematic structural diagram of a pushing device of an application according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of a pushing device of an application according to an embodiment of the present invention;
fig. 9 is a schematic diagram of a hardware structure of a terminal according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
As mentioned above, there are two ways to push applications to users in the prior art, one way is to push applications to users through the application market, for example: putting the application program on a home page of an application program market; another way is to push the application to the user through a web operator, for example: and throwing the link of the application program into the home page of the website. In the two modes, the application program with the highest current popularity or the largest downloading amount is pushed to the user instead of the application program required by the user.
The embodiment of the invention provides a method, a device and a terminal for pushing an application program, which can push the application program to a user according to the requirement of the user and can ensure that the application program pushed to the user is the one the user wants. Fig. 1 is a schematic application scenario diagram of a push method for an application program according to an embodiment of the present invention. As shown in fig. 1, a user inputs demand information to a terminal device, the terminal device analyzes the demand information, determines at least one application program capable of meeting the demand information, and pushes the at least one application program to the user at the terminal device.
The terminal device is a device providing voice and/or data interaction for a user, for example: the device can be a handheld device, a vehicle-mounted device, a wearable device, an intelligent household appliance and the like with wireless or wired connection functions. Common handheld devices include, but are not limited to: mobile phones, tablet computers, notebook computers, palmtop computers, and the like; common wearing devices include, but are not limited to: smart watches, smart bracelets, pedometers, and the like; common in-vehicle devices include, but are not limited to: vehicle speakers, vehicle televisions, etc.; common intelligent appliances include, but are not limited to: smart televisions, smart speakers, smart refrigerators, and the like. The smart device in fig. 1 is exemplified by a mobile phone.
Fig. 2 is a flowchart illustrating a first method for pushing an application according to an embodiment of the present invention, where the method according to this embodiment may be implemented by an application pushing device, and the device may be arranged in the terminal device in fig. 1 in a software and/or hardware manner. As shown in fig. 2, the method of the present embodiment includes:
s201: and acquiring the demand information input to the terminal by the user.
Specifically, during the process of using the terminal, the user may input the requirement information in an interactive manner to the terminal, where the requirement information is used to indicate the requirement of the user, and the requirement information includes but is not limited to: what the user wants to do, what help the user needs, what the user's goal is, etc. For example, the need information may be "i want to sing a song", "i want to sing the words of mom of zhou jilun", "i want to give off a negative mood", "i want to get my chess to be promoted", "i want to exercise the body", and so on.
The user can input the requirement information to the terminal device in various ways, such as: input in voice form, input in text form, input in picture form, and the like.
In an optional implementation mode, the requirement information input to the terminal by the user in a voice form is acquired. In the method, the terminal equipment is provided with a voice acquisition device, and the voice type requirement information input by the user is acquired through the voice acquisition device.
In another optional implementation manner, the requirement information input to the terminal by the user in a text form is acquired. In this aspect, the terminal device has an input device, for example: and the user inputs the required information in a text form to the terminal equipment through the keyboard or the touch screen.
S202: and determining the application program type capable of meeting the requirement information according to the requirement information.
Specifically, the application programs may be classified in advance, and it can be understood that there are various ways of classifying the application programs, and the embodiment of the present invention is not limited specifically. For example, the division may be performed according to the function of the application program, the application field of the application program, or the expertise of the application program.
The application programs can be divided into office class, entertainment class, tool class, life class and the like according to the functions of the application programs, wherein each class can be further divided into several subclasses, for example, the life class can be further divided into shopping class, social class, fitness class and the like. It should be noted that the above classification is only an example, and the embodiment of the present invention is not limited thereto.
Each application may have one application category, and may also have multiple application categories, which are also not limited in particular by the embodiments of the present invention. For example, the category of the application "king of K songs" may be entertainment category, K songs category, music category, etc.
After the requirement information of the user is obtained, semantic analysis can be carried out on the requirement information of the user to determine which type of service the user needs, and then the type of the application program capable of meeting the requirement information is determined. For example: when the requirement information input by the user is 'the words that I want to sing the mother of Zhou Jieren', the fact that the user needs to sing can be determined, and therefore the application program of the Karaoke is determined to be needed by the user. When the requirement information input by the user is 'I want to exercise body', it can be determined that the user needs to exercise, and therefore it is determined that the exercise-like application program is needed by the user.
It should be noted that, when determining the application program category capable of meeting the requirement information according to the requirement information, there may be multiple embodiments, and embodiments of the present invention are not specifically limited, and reference may be made to subsequent embodiments for two alternative embodiments, which are not described herein again.
S203: and pushing at least one application program matched with the application program category to the user.
Specifically, after the application program category capable of meeting the user requirement is determined, the application program matched with the category can be pushed to the user. The number of the applications pushed to the user can be one or more.
For example: when the terminal device determines that the application program category capable of meeting the user requirement is the fitness category, a list of application programs of the fitness category may be further obtained, for example: KEEP, day-to-day fitness, Fittime, go, i-sports, etc. And then select one or more of them to push to the user.
Optionally, because different applications may be oriented to different crowds, when selecting an application to be pushed to a user, an application suitable for the age and gender characteristics of the user may be selected for pushing according to the information such as the gender and age of the user. According to this embodiment, when the demand information input by the user is acquired in S201, information such as the age and sex of the user may also be acquired.
The embodiment is different from the prior art in that the application program with the highest current popularity or the largest download amount is pushed to the user in the prior art, and the application program is pushed to the user according to the requirement of the user, so that the pushed application program can be ensured to be the one the user wants. In addition, since different users usually have different requirements, and the same user may have different requirements at different times, for example: user 1 requires fitness-type applications, user 2 requires karaoke-type applications, and user 3 requires office-type applications. Therefore, the application programs are pushed to the user according to the user requirements, the coverage rate of the application programs pushed can be improved, namely the application programs of different types can be pushed, even if the current application programs are cold or the application programs with small downloading amount can be pushed according to the user requirements, and the utilization rate of the application programs can be improved.
The pushing method of the application program provided by the embodiment comprises the following steps: acquiring demand information input to the terminal by a user, determining the application program type capable of meeting the demand information according to the demand information, and pushing at least one application program matched with the application program type to the user; the application program is pushed to the user according to the demand information input by the user, so that the application program pushed to the user is the one the user wants, the user experience is improved, and the time cost for the user to search the application program is reduced; meanwhile, the utilization rate of various application programs is improved.
The technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
Fig. 3 is a second flowchart illustrating a method for pushing an application according to an embodiment of the present invention, as shown in fig. 3, the method according to the embodiment includes:
s301: and acquiring the demand information input to the terminal by the user.
S302: and determining the application program type capable of meeting the requirement information according to the requirement information.
The specific implementation of S301 and S302 in this embodiment is similar to that of the above embodiment, and is not described here again.
S303: and judging whether the terminal is provided with the application program matched with the application program type, if so, executing S304, and if not, executing S305.
Different from the embodiment shown in fig. 2, in this embodiment, after determining the application program category capable of meeting the user requirement, it is further determined whether an application program matching the application program category is installed on the terminal device. In the specific implementation, there may be a plurality of determination manners, and only two alternative implementations are described below as examples.
In an optional implementation manner, the installed application programs on the terminal are scanned to obtain a list of the installed application programs, and then whether an application program matching the application program category exists is determined according to a preset correspondence between the application program and the category.
In another optional implementation, whether an application program matched with the application program type is installed on the terminal is judged according to an application program list stored in the terminal equipment; the application program list comprises all the application programs installed in the terminal and application program categories to which the application programs belong. Specifically, each time an application is installed in the terminal, the application needs to be written into an application list, and the application list is stored. And when the judgment is needed, reading an application program list stored in the terminal, and judging whether the application program matched with the application program type exists in the application program list or not according to the preset corresponding relation between the application program and the type.
S304: and acquiring at least one application program which is installed on the terminal and matched with the application program type, and opening one or more of the at least one application program.
It can be understood that, when the application program with the application program category matching is installed on the terminal device of the user, the installed application program is opened directly.
Specifically, if there are multiple applications in the applications installed in the user terminal that match the application category, one of the applications may be selected to be opened, for example: the application program with high user usage rate is opened, or the application program used by the user last time is opened, which is not specifically limited in the embodiment of the present invention. In addition, when the user terminal supports running a plurality of applications simultaneously, the plurality of applications can be opened.
S305: acquiring at least one application program matched with the application program category; and displaying a downloading inlet of the at least one application program in the terminal interface.
It can be understood that when the terminal device of the user does not have the application program with the application program category matching, the application program needs to be pushed to the user.
Specifically, first, all the applications matching the application category are obtained, for example: a list containing all published applications is maintained in advance, and the category corresponding to each application is also recorded in the list. All applications matching the application category can be retrieved by querying the list. And then pushing the application program to the user according to the query result, such as: all the inquired application programs matched with the application program categories can be pushed, and a part of the application programs can be selected for pushing.
Optionally, acquiring all application programs matched with the application program types according to an application program database; and acquiring at least one application program with a top rank according to the rank of each application program. The application database records information of all published applications, and the information specifically includes categories, download entries, download times, scoring information and the like of the applications.
And after all the application programs matched with the application program categories are acquired, ranking each application program, and pushing the application program with the top ranking. The method for sequencing the application programs is not specifically limited in this embodiment, and includes but is not limited to: ranking according to the downloading times, ranking according to the scoring information, ranking according to the comprehensive commercial offer information, ranking according to the user liking degree, and the like.
Optionally, the displaying a download entry of the at least one application program in the terminal interface includes: and displaying the download entrance of the at least one application program in the terminal interface, and displaying the download entrance of one of the at least one application program as highlight. Specifically, the download portal of the application program that is pushed with emphasis may be displayed as highlighted. For example: the download portal for the first ranked application is displayed highlighted.
It can be understood that, after the pushed applications are displayed in the terminal interface, the user can select one or more of the applications for downloading according to the preference of the user. Based on the second optional implementation manner of S303, after displaying the download entry of the at least one application program in the terminal interface, the method may further include: monitoring a download entrance of the at least one program, and determining an application program selected to be downloaded by a user; and writing the application program selected by the user to be downloaded into the application program list.
The following describes the technical solution of this embodiment in detail with reference to a specific example, and fig. 4 is a schematic diagram of a pushing process of an application program provided in this embodiment of the present invention. As shown in fig. 4, assuming that the requirement information input by the user to the terminal device is "i want to exercise, the terminal device may determine the application program that the user needs to exercise according to the requirement information; then the terminal equipment judges whether the body-building application program is installed on the terminal or not, and if yes, the installed body-building application program is directly opened; if not, the fitness application program may be acquired according to the application program database, for example: KEEP, daily fitness, FitTime and the like, and displaying download entries of the applications in a terminal interface for a user to select for downloading. And if the application program selected by the user is a day-to-day body building program, starting a downloading program of the day-to-day body building program by the terminal, and opening the application program after the downloading is finished.
In the embodiment, after the application program type capable of meeting the user requirements is determined according to the requirement information of the user, whether the application program matched with the application program type is installed on the terminal equipment or not is judged, if yes, the application program is directly opened, the efficiency of searching the application program by the user can be improved, and the user experience is improved; if not, pushing the application program meeting the requirements of the user to the user, so that the application program pushed to the user is the user's desire, the user experience is improved, the time cost for the user to search the application program is reduced, and meanwhile, the utilization rate of various application programs is favorably improved.
Two alternative implementations of S202 and S302 in the above embodiments are described in detail below with reference to two specific embodiments.
Fig. 5 is a third schematic flowchart of a method for pushing an application according to an embodiment of the present invention, as shown in fig. 5, the method according to the embodiment includes:
s501: at least one keyword is set for each application category.
Specifically, at least one keyword can be set for each type of application according to experience expressed by human language, and the keywords are used for describing which requirements of the user can be met by the type of application. For example: the set keywords of the K song application can be one or more of the following: singing, karaoke, singing, etc.; the set keywords of the fitness-type application program can be one or more of the following: body building, exercise, weight reduction, shaping and the like.
S502: and acquiring the demand information input to the terminal by the user.
S503: and performing semantic recognition on the demand information to acquire at least one keyword corresponding to the demand information.
Specifically, after the demand information input by the user is acquired, semantic recognition is performed on the demand information to acquire at least one keyword corresponding to the demand information. If the requirement information is in a text form, semantic recognition can be directly performed on the requirement information, for example: and extracting at least one keyword capable of expressing the demand information through a word segmentation and word removal algorithm. If the requirement information is in a voice form, the requirement information in the voice form can be converted into a text form through a voice recognition algorithm, and then semantic recognition is performed on the converted text to obtain at least one keyword.
S504: and taking the application program category matched with the at least one keyword corresponding to the demand information as the application program category capable of meeting the demand information.
Assuming that the requirement information input by the user is 'I want to exercise body', the obtained keywords of the requirement information comprise 'exercise' through a semantic recognition algorithm, and the keywords are matched with the keywords of the fitness application program, so that the fitness application program is used as the application program category capable of meeting the requirements of the user. It should be noted that, in a specific implementation, the process of obtaining the keyword by performing semantic recognition on the requirement information may be complex, and the above example is only one example. The specific semantic recognition algorithm can be implemented by using the prior art, and the details are not described in this embodiment.
S505: and pushing at least one application program matched with the application program category to the user.
In this embodiment, the implementation manners of S502 and S505 may refer to the above embodiments, which are not described herein again.
Fig. 6 is a fourth schematic flowchart of a method for pushing an application according to an embodiment of the present invention, as shown in fig. 6, the method according to the embodiment includes:
s601: and acquiring the demand information input to the terminal by the user.
S602: and inputting the requirement information into an application program type model, wherein the application program type model is used for predicting according to the requirement information and outputting the probability that each application program type can meet the requirement information.
S603: and determining the application program category capable of meeting the requirement information according to the output result of the application program category model.
S604: and pushing at least one application program matched with the application program category to the user.
The implementation manners of S601 and S604 may refer to the above embodiments, which are not described herein again.
In this embodiment, when determining the application program category capable of meeting the user requirement according to the requirement information, an artificial intelligence machine learning algorithm is adopted, and a large number of data pairs { x, y } to be trained can be obtained, where x is the requirement information, and y is the application program category corresponding to the requirement information, and an application program category model is obtained by training the data pairs to be trained. Therefore, the application program category model can predict according to the demand information input by the user, output the probability that each application program category can meet the demand information, and then take the application program category with the highest probability as the application program category capable of meeting the demand of the user.
In the training process of the application program category model, various existing machine learning algorithms can be adopted for training. This embodiment is not described in detail.
Fig. 7 is a first schematic structural diagram of a pushing device of an application according to an embodiment of the present invention. As shown in fig. 7, the pushing apparatus 700 for an application program of the present embodiment includes: an obtaining module 701, a determining module 702 and a pushing module 703.
The acquiring module 701 is configured to acquire requirement information input by a user to the terminal;
a determining module 702, configured to determine, according to the requirement information, an application category that can meet the requirement information;
a pushing module 703, configured to push, to a user, at least one application program that matches the application program category.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 2, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 8 is a schematic structural diagram of a pushing device of an application according to an embodiment of the present invention. As shown in fig. 8, on the basis of the embodiment shown in fig. 7, the apparatus of this embodiment may further include: and a decision block 704.
Optionally, the obtaining module 701 is specifically configured to:
and acquiring the demand information input to the terminal by the user in a voice form.
Optionally, the determining module 704 is configured to determine whether an application program matched with the application program category is installed on the terminal;
correspondingly, the pushing module 703 is specifically configured to:
if the judgment result is yes, acquiring at least one application program which is installed on the terminal and is matched with the application program type, and opening one or more of the at least one application program;
if the judgment result is negative, acquiring at least one application program matched with the application program type; and displaying a downloading inlet of the at least one application program in the terminal interface.
Optionally, the pushing module 703 is specifically configured to:
acquiring all application programs matched with the application program types according to an application program database;
and acquiring at least one application program with a top rank according to the rank of each application program.
Optionally, the determining module 702 is specifically configured to:
setting at least one keyword for each application program category;
performing semantic recognition on the demand information to obtain at least one keyword corresponding to the demand information;
and taking the application program category matched with the at least one keyword corresponding to the demand information as the application program category capable of meeting the demand information.
Optionally, the determining module 702 is specifically configured to:
inputting the requirement information into an application program category model, wherein the application program category model is used for predicting according to the requirement information and outputting the probability that each application program category can meet the requirement information;
and determining the application program category capable of meeting the requirement information according to the output result of the application program category model.
Optionally, the pushing module 703 is specifically configured to:
and displaying the download entrance of the at least one application program in the terminal interface, and displaying the download entrance of one of the at least one application program as highlight.
Optionally, the determining module 704 is specifically configured to:
judging whether an application program matched with the application program type is installed on the terminal or not according to an application program list stored in the terminal; wherein, the application program list comprises all the application programs installed in the terminal;
correspondingly, the pushing module 703 is further configured to:
monitoring a download entrance of the at least one program, and determining an application program selected to be downloaded by a user;
and writing the application program selected by the user to be downloaded into the application program list.
Optionally, the obtaining module 701 is specifically configured to:
and acquiring the demand information input to the terminal by the user in a text form.
The apparatus of this embodiment may be configured to implement the technical solution of any of the above method embodiments, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 9 is a schematic diagram of a hardware structure of a terminal according to an embodiment of the present invention. As shown in fig. 9, the terminal 900 of the present embodiment includes: at least one processor 901 and memory 902. The processor 901 and the memory 902 are connected via a bus 903.
In a specific implementation process, the at least one processor 901 executes the computer execution instructions stored in the memory 902, so that the at least one processor 901 executes the technical solution of any one of the above method embodiments.
For a specific implementation process of the processor 901, reference may be made to the above method embodiments, which implement principles and technical effects are similar, and details of this embodiment are not described herein again.
In the embodiment shown in fig. 9, it should be understood that the Processor may be a Central Processing Unit (CPU), other general-purpose processors, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
The memory may comprise high speed RAM memory and may also include non-volatile storage NVM, such as at least one disk memory.
The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended ISA (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, the buses in the figures of the present application are not limited to only one bus or one type of bus.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer execution instruction is stored in the computer-readable storage medium, and when a processor executes the computer execution instruction, the technical solution of any one of the above method embodiments is implemented.
The computer-readable storage medium may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk. Readable storage media can be any available media that can be accessed by a general purpose or special purpose computer.
An exemplary readable storage medium is coupled to the processor such the processor can read information from, and write information to, the readable storage medium. Of course, the readable storage medium may also be an integral part of the processor. The processor and the readable storage medium may reside in an Application Specific Integrated Circuits (ASIC). Of course, the processor and the readable storage medium may also reside as discrete components in the apparatus.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (14)

1. A method for pushing an application program is applied to a terminal, and comprises the following steps:
acquiring demand information input to the terminal by a user;
inputting the requirement information into an application program category model, wherein the application program category model is used for predicting according to the requirement information and outputting the probability that each application program category can meet the requirement information;
determining the application program type capable of meeting the requirement information according to the output result of the application program type model;
judging whether at least one application program matched with the application program type is installed on the terminal according to an application program list stored in the terminal; the application program list comprises all the application programs installed in the terminal;
if the judgment result is yes, acquiring at least one application program which is installed on the terminal and is matched with the application program type, and opening one or more of the at least one application program;
if the judgment result is negative, acquiring at least one application program matched with the application program type; displaying a download entrance of the at least one application program in the terminal interface; monitoring a download entrance of the at least one application program, and determining the application program selected by the user for downloading;
and writing the application program selected by the user to be downloaded into the application program list.
2. The method according to claim 1, wherein the acquiring requirement information input to the terminal by a user comprises:
and acquiring the demand information input to the terminal by the user in a voice form.
3. The method of claim 1, wherein obtaining at least one application that matches the application category comprises:
acquiring all application programs matched with the application program types according to an application program database;
and acquiring at least one application program with a top rank according to the rank of each application program.
4. The method of claim 1, wherein before determining the application categories that can satisfy the demand information according to the demand information, the method further comprises:
setting at least one keyword for each application program category;
correspondingly, the determining the application program category capable of meeting the demand information according to the demand information includes:
performing semantic recognition on the demand information to obtain at least one keyword corresponding to the demand information;
and taking the application program category matched with the at least one keyword corresponding to the demand information as the application program category capable of meeting the demand information.
5. The method according to claim 1, wherein the displaying a download portal of the at least one application in the terminal interface comprises:
and displaying the download entrance of the at least one application program in the terminal interface, and displaying the download entrance of one of the at least one application program as highlight.
6. The method according to claim 1, wherein the acquiring requirement information input to the terminal by a user comprises:
and acquiring the demand information input to the terminal by the user in a text form.
7. A pushing device of an application program is applied to a terminal, and comprises:
the acquisition module is used for acquiring the demand information input to the terminal by the user;
the determining module is used for inputting the requirement information into an application program type model, and the application program type model is used for predicting according to the requirement information and outputting the probability that each application program type can meet the requirement information;
determining the application program type capable of meeting the requirement information according to the output result of the application program type model;
the judging module is used for judging whether the application program matched with the application program type is installed on the terminal according to the application program list stored in the terminal; the application program list comprises all the application programs installed in the terminal;
the pushing module is used for acquiring at least one application program which is installed on the terminal and is matched with the application program type if the judgment result of the judging module is positive, and opening one or more of the at least one application program;
if the judgment result of the judgment module is negative, acquiring at least one application program matched with the application program type; displaying a download entrance of the at least one application program in the terminal interface; monitoring a download entrance of the at least one application program, and determining the application program selected by the user for downloading;
and writing the application program selected by the user to be downloaded into the application program list.
8. The apparatus of claim 7, wherein the obtaining module is specifically configured to:
and acquiring the demand information input to the terminal by the user in a voice form.
9. The apparatus of claim 7, wherein the pushing module is specifically configured to:
acquiring all application programs matched with the application program types according to an application program database;
and acquiring at least one application program with a top rank according to the rank of each application program.
10. The apparatus of claim 7, wherein the determining module is specifically configured to:
setting at least one keyword for each application program category;
performing semantic recognition on the demand information to obtain at least one keyword corresponding to the demand information;
and taking the application program category matched with the at least one keyword corresponding to the demand information as the application program category capable of meeting the demand information.
11. The apparatus of claim 7, wherein the pushing module is specifically configured to:
and displaying the download entrance of the at least one application program in the terminal interface, and displaying the download entrance of one of the at least one application program as highlight.
12. The apparatus of claim 7, wherein the obtaining module is specifically configured to:
and acquiring the demand information input to the terminal by the user in a text form.
13. A terminal, comprising: at least one processor and memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the method of any of claims 1-6.
14. A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a processor, implement the method of any one of claims 1 to 6.
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