CN109461033A - A kind of analysis method and device of customer action - Google Patents
A kind of analysis method and device of customer action Download PDFInfo
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- CN109461033A CN109461033A CN201811338247.9A CN201811338247A CN109461033A CN 109461033 A CN109461033 A CN 109461033A CN 201811338247 A CN201811338247 A CN 201811338247A CN 109461033 A CN109461033 A CN 109461033A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
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Abstract
The analysis method and device of a kind of customer action provided by the invention, the signal collection equipment activated for each, obtain the wireless signal information of its collection, each signal collection equipment corresponds to a fixed client, the wireless signal information collected within a certain period of time according to fixed signal collection equipment, and preconfigured received signals fingerprint library, determine the motion track information of the signal collection equipment, according to the motion track information and preconfigured location matches model library, determine optimal location Matching Model, according to the placement information of the optimal location Matching Model and product business indoors, determine the interested product business of client.The method and device can make full use of client and managing the motion track information in the free time of site, understands the interested product of client and business, finds the potential customers of specific product business, consequently facilitating subsequent carry out precision marketing for these potential customers.
Description
Technical field
The present invention relates to wireless location technologies, and more specifically, it relates to a kind of analysis method of customer action and devices.
Background technique
Client removes bank outlets' transacting business, and common process is the number of taking, waits, handles and leave.And client is in bank
During the entire process of site, it is likely that the most of the time is to wait in Accreditation Waiting Area or see new product in experience area.And client is in silver
Row site, the especially corelation behaviour in experience area, can reflect the interested product of client and business to a certain extent, because
This, it is necessary to behavioural analysis is carried out to motion path of the client within waiting period in bank outlets, excavates the potential industry of client
Business ability carries out precision marketing convenient for the later period.
Summary of the invention
In view of this, the present invention provides a kind of analysis method of customer action, to be best understood from client's product of interest
And business, realize precision marketing.
To achieve the above object, the invention provides the following technical scheme:
A kind of analysis method of customer action, comprising:
For the signal collection equipment that each has been activated, the wireless signal information of its collection is obtained, wherein each
Signal collection equipment corresponds to a fixed client, and different signal collection equipment corresponds to different clients；
The wireless signal information collected within a certain period of time according to fixed signal collection equipment and preconfigured letter
Number fingerprint base, determines that the motion track information of the signal collection equipment, the motion track information include temporal information and position
Confidence breath；
According to the motion track information and preconfigured location matches model library, optimal location Matching Model is determined；
According to the placement information of the optimal location Matching Model and product business indoors, determine that client is interested
Product business.
Optionally, further includes:
Pre-configured fingerprint database and location matches model library.
Optionally, the pre-configured fingerprint database, comprising:
The signal strength of different location point is determined respectively；
Each location point and corresponding signal strength are established into mapping relations deposit fingerprint database.
Optionally, the pre-configured location matches model library, comprising:
Location matches model library is constructed by the path of simulation client indoors according to configured fingerprint database.
Optionally, further includes:
According to the motion track information of the signal collection equipment, optimize the location matches in the location matches model library
Model.
Optionally, the signal collection equipment is queue number board.
A kind of analytical equipment of customer action, comprising:
Signal acquisition module, the signal collection equipment for having activated for each, obtains the wireless communication of its collection
Number information, wherein the corresponding fixed client of each signal collection equipment, different signal collection equipment corresponds to different
Client；
Determining module is moved, the wireless signal letter for collecting within a certain period of time according to fixed signal collection equipment
Breath and preconfigured received signals fingerprint library determine the motion track information of the signal collection equipment, the motion profile letter
Breath includes temporal information and location information；
Model determining module, for determining according to the motion track information and preconfigured location matches model library
Optimal location Matching Model；
Interest determination module, for the cloth confidence according to the optimal location Matching Model and product business indoors
Breath, determines the interested product business of client.
Optionally, further includes:
Configuration module is used for pre-configured fingerprint database and location matches model library.
Optionally, the configuration module includes:
Relationship determination module, for determining the signal strength of different location point respectively；
Relationship storage module refers to for each location point and corresponding signal strength to be established mapping relations deposit
Line database.
Optionally, the configuration module includes:
Model configuration module, for passing through the path of simulation client indoors, building according to configured fingerprint database
Location matches model library.
It can be seen via above technical scheme that the analysis method and device of a kind of customer action provided by the invention, for
Each signal collection equipment activated, obtains the wireless signal information of its collection, each signal collection equipment is corresponding
One fixed client, according to the wireless signal information that fixed signal collection equipment is collected within a certain period of time, and in advance
The received signals fingerprint library of configuration determines the motion track information of the signal collection equipment, according to the motion track information and in advance
The location matches model library first configured, determines optimal location Matching Model, according to the optimal location Matching Model and product
The placement information of business indoors determines the interested product business of client.The method and device can make full use of client
The motion track information in the free time of site is being managed, the interested product of client and business is being understood, finds specific product industry
The potential customers of business, consequently facilitating subsequent carry out precision marketing for these potential customers.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is a kind of flow chart of the analysis method of customer action disclosed by the embodiments of the present invention；
Fig. 2 is the flow chart of the analysis method of another customer action disclosed by the embodiments of the present invention；
Fig. 3 is the flow chart of configuration fingerprint database disclosed by the embodiments of the present invention；
Fig. 4 is a kind of structural schematic diagram of the analytical equipment of customer action disclosed by the embodiments of the present invention；
Fig. 5 is the structural schematic diagram of the analytical equipment of another customer action disclosed by the embodiments of the present invention；
Fig. 6 is the structural schematic diagram of configuration module disclosed by the embodiments of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Fig. 1 is a kind of flow chart of the analysis method of customer action disclosed by the embodiments of the present invention, shown in Figure 1, visitor
The analysis method of family behavior may include:
Step 101: the signal collection equipment activated for each obtains the wireless signal information of its collection.
Wherein, the corresponding fixed client of each signal collection equipment, different signal collection equipment are corresponding different
Client.The signal collection equipment can be any electronic equipment or terminal with wireless signal sensing function, specifically may be used
It is determined according to usage scenario.For example, the signal collection equipment can be queue number board in bank agency.
Based on three-point fix principle, three or more wireless signal transmitting device can be set in site of deployment, therefore,
The wireless signal information can be the set of multiple wireless signals.
The signal collection equipment can there are two types of states, in the off state or under dormant state, not to surrounding
Wireless signal is collected, and as someone in use, such as client enter business hall after obtain the signal collection equipment after, i.e.,
After the corresponding incidence relation that signal collection equipment is established with a fixed client, signal collection equipment enters state of activation or unlatching
Then state starts to be collected the wireless signal in environment, and is sent to background processing system.
The signal collection equipment can in advance carry out at corresponding noise reduction wireless signal when collecting wireless signal
Reason.
After step 101,102 are entered step.
Step 102: the wireless signal information collected within a certain period of time according to fixed signal collection equipment, and in advance
The received signals fingerprint library of configuration determines the motion track information of the signal collection equipment.
The motion track information includes temporal information and location information.Motion track information can not only embody client
Motion profile in outlet or in other fixed area, additionally it is possible to embody client which position stopped how long when
Between.
The received signals fingerprint library, i.e., for characterizing the data set of location point Yu signal strength corresponding relationship.
Step 103: according to the motion track information and preconfigured location matches model library, determining optimal location
With model.
Different motion path model namely location matches model are stored in the location matches model library, in determination
After the motion track information of client, it can determine to match with the motion track information of client from the location matches model library
Spend highest motion path model.
Step 104: according to the placement information of the optimal location Matching Model and product business indoors, determining client
Interested product business.
According to the placement information of the optimal location Matching Model of determining client and known product business indoors,
It is assured that the interested service of goods of client.
In the present embodiment, the analysis method of customer action can make full use of client and manage the fortune in the free time of site
Dynamic trace information understands the interested product of client and business, the potential customers of specific product business is found, consequently facilitating subsequent
Precision marketing is carried out for these potential customers.
Fig. 2 is the flow chart of the analysis method of another customer action disclosed by the embodiments of the present invention, as shown in Fig. 2, objective
The analysis method of family behavior may include:
Step 201: pre-configured fingerprint database and location matches model library.
Pre-configured fingerprint database and location matches model library, just with subsequent use direct when needed.This implementation
Method flow in example is suitable for determining the field of the interested product business of client using the analysis method of customer action for the first time
Scape.
Step 202: the signal collection equipment activated for each obtains the wireless signal information of its collection.
Wherein, the corresponding fixed client of each signal collection equipment, different signal collection equipment are corresponding different
Client.
Step 203: the wireless signal information collected within a certain period of time according to fixed signal collection equipment, and in advance
The received signals fingerprint library of configuration determines the motion track information of the signal collection equipment.
The motion track information includes temporal information and location information.
Step 204: according to the motion track information and preconfigured location matches model library, determining optimal location
With model.
Step 205: according to the placement information of the optimal location Matching Model and product business indoors, determining client
Interested product business.
In the present embodiment, pre-configured fingerprint database and location matches model library, just with it is subsequent when needed directly
It uses.Method flow in the present embodiment is suitable for determining the interested production of client using the analysis method of customer action for the first time
The scene of product business.
In a schematical example, the process that fingerprint database is configured described in above-described embodiment may refer to Fig. 3,
Fig. 3 is the flow chart of configuration fingerprint database disclosed by the embodiments of the present invention, as shown in figure 3, may include:
Step 301: determining the signal strength of different location point respectively.
Due to transmitting wireless signal device have it is multiple, in some regional scope, different positions have different nothings
Line signal message.In the present embodiment, the wireless signal information of determination different location point as intensive as possible, the wireless signal letter
Breath includes signal strength.
Step 302: each location point and corresponding signal strength are established into mapping relations deposit fingerprint database.
The wireless signal information (or signal strength) of each location point and signal collection equipment on the position is established
Mapping relations form an element in fingerprint database.
In above-described embodiment, allocation position Matching Model library, may include: according to configured fingerprint database,
By the path of simulation client indoors, location matches model library is constructed.
According to the position for the product business information that business side arranges in fixed area, user is if it is intended to understand certain product
Or business, the motion profile in the fixed area can embody user longer in which position residence time, feel emerging
What the product or business of interest be.
In the present embodiment, location matches model library can be constructed by way of the path of simulation client indoors.
In other examples, the analysis method of customer action can also include: according to the signal collection equipment
Motion track information optimizes location matches model in the location matches model library.Due to what is stored in location matches model library
It may be routing information ideally, it therefore, can be according to the actual movement of client in specifically practical application scene
Trace information, constantly amendment optimize the location matches model in the location matches model library, can be from space angle, time angle
Degree etc. optimizes.For example, corresponding run duration may be 5 seconds in location matches model from location A to B location, but
Under actual conditions, client, which goes to B location from location A, may need 8 seconds, at this moment can be to location A in the Matching Model of position to B
The time set is modified.
For the various method embodiments described above, for simple description, therefore, it is stated as a series of action combinations, but
Be those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because according to the present invention, certain
A little steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know that, it is retouched in specification
The embodiment stated belongs to preferred embodiment, and related actions and modules are not necessarily necessary for the present invention.
Method is described in detail in aforementioned present invention disclosed embodiment, for implementing the device of the above method, Ke Yiyou
Different realizations.Therefore, the invention also discloses the analytical equipment of customer action, it can be applied to large cylinder disclosed in above-described embodiment
The method that diameter electric-control motor establishes rail pressure is given below specific embodiment and is described in detail.
Fig. 4 is a kind of structural schematic diagram of the analytical equipment of customer action disclosed by the embodiments of the present invention, referring to fig. 4 institute
Show, the analytical equipment 40 of customer action may include:
Signal acquisition module 401, the signal collection equipment for having activated for each, obtains the wireless of its collection
Signal message.
Wherein, the corresponding fixed client of each signal collection equipment, different signal collection equipment are corresponding different
Client.The signal collection equipment can be any electronic equipment or terminal with wireless signal sensing function, specifically may be used
It is determined according to usage scenario.For example, the signal collection equipment can be queue number board in bank agency.
The signal collection equipment can there are two types of states, in the off state or under dormant state, not to surrounding
Wireless signal is collected, and as someone in use, such as client enter business hall after obtain the signal collection equipment after, i.e.,
After the corresponding incidence relation that signal collection equipment is established with a fixed client, signal collection equipment enters state of activation or unlatching
Then state starts to be collected the wireless signal in environment, and is sent to background processing system.
The signal collection equipment can in advance carry out at corresponding noise reduction wireless signal when collecting wireless signal
Reason.
Move determining module 402, the wireless signal for collecting within a certain period of time according to fixed signal collection equipment
Information and preconfigured received signals fingerprint library, determine the motion track information of the signal collection equipment.
The motion track information includes temporal information and location information.Motion track information can not only embody client
Motion profile in outlet or in other fixed area, additionally it is possible to embody client which position stopped how long when
Between.
The received signals fingerprint library, i.e., for characterizing the data set of location point Yu signal strength corresponding relationship.
Model determining module 403 is used for according to the motion track information and preconfigured location matches model library, really
Determine optimal location Matching Model.
Different motion path model namely location matches model are stored in the location matches model library, in determination
After the motion track information of client, it can determine to match with the motion track information of client from the location matches model library
Spend highest motion path model.
Interest determination module 404, for the arrangement according to the optimal location Matching Model and product business indoors
Information determines the interested product business of client.
According to the placement information of the optimal location Matching Model of determining client and known product business indoors,
It is assured that the interested service of goods of client.
In the present embodiment, the analytical equipment of customer action can make full use of client and manage the fortune in the free time of site
Dynamic trace information understands the interested product of client and business, the potential customers of specific product business is found, consequently facilitating subsequent
Precision marketing is carried out for these potential customers.
Fig. 5 is the structural schematic diagram of the analytical equipment of another customer action disclosed by the embodiments of the present invention, such as Fig. 5 institute
Show, the analytical equipment 50 of customer action may include:
Configuration module 501 is used for pre-configured fingerprint database and location matches model library.
Signal acquisition module 401, the signal collection equipment for having activated for each, obtains the wireless of its collection
Signal message.
Wherein, the corresponding fixed client of each signal collection equipment, different signal collection equipment are corresponding different
Client.
Move determining module 402, the wireless signal for collecting within a certain period of time according to fixed signal collection equipment
Information and preconfigured received signals fingerprint library, determine the motion track information of the signal collection equipment.
The motion track information includes temporal information and location information.
Model determining module 403 is used for according to the motion track information and preconfigured location matches model library, really
Determine optimal location Matching Model.
Interest determination module 404, for the arrangement according to the optimal location Matching Model and product business indoors
Information determines the interested product business of client.
In the present embodiment, pre-configured fingerprint database and location matches model library, just with it is subsequent when needed directly
It uses.Method flow in the present embodiment is suitable for determining the interested production of client using the analysis method of customer action for the first time
The scene of product business.
In a schematical example, the specific implementation of configuration module described in above-described embodiment may refer to Fig. 6, figure
6 be the structural schematic diagram of configuration module disclosed by the embodiments of the present invention, as shown in fig. 6, configuration module 501 may include:
Relationship determination module 601, for determining the signal strength of different location point respectively.
Due to transmitting wireless signal device have it is multiple, in some regional scope, different positions have different nothings
Line signal message.In the present embodiment, the wireless signal information of determination different location point as intensive as possible, the wireless signal letter
Breath includes signal strength.
Relationship storage module 602 is deposited for each location point and corresponding signal strength to be established mapping relations
Enter fingerprint database.
The wireless signal information (or signal strength) of each location point and signal collection equipment on the position is established
Mapping relations form an element in fingerprint database.
In other examples, the configuration module 501 may include model configuration module, for according to configured
Fingerprint database constructs location matches model library by the path of simulation client indoors.
According to the position for the product business information that business side arranges in fixed area, user is if it is intended to understand certain product
Or business, the motion profile in the fixed area can embody user longer in which position residence time, feel emerging
What the product or business of interest be.
In the present embodiment, location matches model library can be constructed by way of the path of simulation client indoors.
In other examples, the analytical equipment of customer action can also include model optimization module: for according to institute
The motion track information for stating signal collection equipment optimizes location matches model in the location matches model library.Due to position
It may be routing information ideally with what is stored in model library, therefore, in specifically practical application scene, Ke Yigen
According to the actual motion track information of client, constantly amendment optimizes the location matches model in the location matches model library, can be with
It is optimized from space angle, time angle etc..For example, from location A to B location, corresponding fortune in location matches model
The dynamic time may be 5 seconds, but under actual conditions, client, which goes to B location from location A, may need 8 seconds, at this moment can be to position
Time with location A in model to B location is modified.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
It should also be noted that, herein, relational terms such as first and second and the like are used merely to one
Entity or operation are distinguished with another entity or operation, without necessarily requiring or implying between these entities or operation
There are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant are intended to contain
Lid non-exclusive inclusion, so that article or equipment including a series of elements not only include those elements, but also
It including other elements that are not explicitly listed, or further include for this article or the intrinsic element of equipment.Do not having
In the case where more limitations, the element that is limited by sentence "including a ...", it is not excluded that in the article including above-mentioned element
Or there is also other identical elements in equipment.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. a kind of analysis method of customer action, feature are being, comprising:
For the signal collection equipment that each has been activated, the wireless signal information of its collection is obtained, wherein each signal
Collecting device corresponds to a fixed client, and different signal collection equipment corresponds to different clients；
The wireless signal information and preconfigured signal collected within a certain period of time according to fixed signal collection equipment refer to
Line library determines that the motion track information of the signal collection equipment, the motion track information include temporal information and position letter
Breath；
According to the motion track information and preconfigured location matches model library, optimal location Matching Model is determined；
According to the placement information of the optimal location Matching Model and product business indoors, the interested product of client is determined
Business.
2. the analysis method of customer action according to claim 1, which is characterized in that further include:
Pre-configured fingerprint database and location matches model library.
3. the analysis method of customer action according to claim 2, which is characterized in that the pre-configured finger print data
Library, comprising:
The signal strength of different location point is determined respectively；
Each location point and corresponding signal strength are established into mapping relations deposit fingerprint database.
4. the analysis method of customer action according to claim 2, which is characterized in that the pre-configured location matches
Model library, comprising:
Location matches model library is constructed by the path of simulation client indoors according to configured fingerprint database.
5. the analysis method of customer action according to claim 1, which is characterized in that further include:
According to the motion track information of the signal collection equipment, optimize the location matches mould in the location matches model library
Type.
6. the analysis method of customer action according to claim 1, which is characterized in that the signal collection equipment is to be lined up
Number slip.
7. a kind of analytical equipment of customer action characterized by comprising
Signal acquisition module, the signal collection equipment for having activated for each obtain the wireless signal letter of its collection
Breath, wherein the corresponding fixed client of each signal collection equipment, different signal collection equipment correspond to different visitors
Family；
Movement determining module, the wireless signal information for being collected within a certain period of time according to fixed signal collection equipment, with
And preconfigured received signals fingerprint library, determine the motion track information of the signal collection equipment, the motion track information packet
Include temporal information and location information；
Model determining module, for determining optimal according to the motion track information and preconfigured location matches model library
Location matches model；
Interest determination module, for the placement information according to the optimal location Matching Model and product business indoors, really
Determine the interested product business of client.
8. the analytical equipment of customer action according to claim 7, which is characterized in that further include:
Configuration module is used for pre-configured fingerprint database and location matches model library.
9. the analytical equipment of customer action according to claim 8, which is characterized in that the configuration module includes:
Relationship determination module, for determining the signal strength of different location point respectively；
Relationship storage module, for each location point and corresponding signal strength to be established mapping relations deposit fingerprint number
According to library.
10. the analytical equipment of customer action according to claim 8, which is characterized in that the configuration module includes:
Model configuration module, for constructing position by the path of simulation client indoors according to configured fingerprint database
Matching Model library.
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| CN110519704B (en) * | 2019-08-28 | 2021-06-15 | 中国银行股份有限公司 | Positioning method and system of signal sparse representation model based on time constraint |
| CN110505573B (en) * | 2019-08-28 | 2021-08-03 | 中国银行股份有限公司 | Positioning method and system of signal sparse representation model based on space constraint |
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