CN109460515A - Search data processing method and device based on block chain - Google Patents
Search data processing method and device based on block chain Download PDFInfo
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- CN109460515A CN109460515A CN201811341067.6A CN201811341067A CN109460515A CN 109460515 A CN109460515 A CN 109460515A CN 201811341067 A CN201811341067 A CN 201811341067A CN 109460515 A CN109460515 A CN 109460515A
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Abstract
The embodiment of the present invention proposes a kind of search data processing method and device based on block chain.This method comprises: receiving the search data from user node, described search data include the user information and processing behavioural information relevant to search result of the user node；Judge whether to complete search result processing task using the processing behavioural information；If completing described search result treatment task, the corresponding search result processing record of the user information is saved in the block chain, includes the user information and the processing behavioural information in described search result treatment record.The embodiment of the present invention saves search result processing record in block chain, it can use the tamper-resistance properties, trackability and incentive mechanism of block chain, guarantee the true transparent of search result processing record, be conducive to raising user and the behavior enthusiasm such as sharing, use is further processed to search result, increases page browsing amount.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of search data processing methods and dress based on block chain
It sets.
Background technique
With the popularity of the internet, digital advertisement business has become the very important marketing methods of enterprise.It is wide to search for
For announcement, market scale is just gone up with the speedup of annual 30%-50%.Only in China, universal search advertising market scale exists
Have reached 60,000,000,000 RMB or more within 2017.
In universal search engine product, user's submission search key (Query), the result that engine is returned (including
Advertisement and natural result) independently selected, click jumps back out to target landing page.It is intended to the very strong change of understandability as user
Existing product, by the iteration of many years, universal search advertisement has become Internet advertising field and cashes the very high mode of efficiency.
However, being limited to search engine searches the product pattern walked and privacy of user Preservation tactics, businessman anticipates to user
The understanding of figure is only limitted to the keyword that user provides immediately, and the interaction scenarios of user and businessman are only limitted to search result list page.
Under the search engine form of existing centralization, because that can not establish the mutual trust of businessman and user, search engine is taken
Conservative strategy shields the information exchange of businessman and user.
Summary of the invention
The embodiment of the present invention provides a kind of search data processing method and device based on block chain, to solve the prior art
In one or more technical problems.
In a first aspect, the embodiment of the invention provides a kind of search data processing methods based on block chain, comprising:
Receive the search data from user node, described search data include the user node user information and with
The relevant processing behavioural information of search result；
Judge whether to complete search result processing task using the processing behavioural information；
If completing described search result treatment task, save that the user information is corresponding to search in the block chain
Rope result treatment records, and includes the user information and the processing behavioural information in described search result treatment record.
In one embodiment, if completing described search result treatment task, institute is saved in the block chain
State the corresponding search result processing record of user information, comprising:
If determining that completing search result shares task using the corresponding splitting glass opaque information of described search result, in institute
It states and saves the corresponding search result sharing record of the user information in block chain.
In one embodiment, if determining to complete search knot using the corresponding splitting glass opaque information of described search result
Fruit shares task, then saves the corresponding search result of the user information in the block chain and share record, comprising:
Described search result is shared the behavior to social application program by statistics, obtains the splitting glass opaque information, described
It include at least one of share time, sharing number, page browsing amount in splitting glass opaque information；
If determining that completing search result shares task, saves in the block chain using the splitting glass opaque information
The corresponding search result of the user information shares record, and it includes the user information and institute in record that described search result, which is shared,
State splitting glass opaque information.
In one embodiment, if completing described search result treatment task, institute is saved in the block chain
State the corresponding search result processing record of user information, further includes:
If determining that completing search result uses task using the corresponding usage behavior information of described search result, in institute
It states and saves the corresponding search result usage record of the user information in block chain.
In one embodiment, if determining to complete search knot using the corresponding usage behavior information of described search result
Fruit uses task, then the corresponding search result usage record of the user information is saved in the block chain, comprising:
The behavior for selecting affiliate application from the page of described search result and using the affiliate application is counted,
Usage behavior information is obtained, includes selection number in the usage behavior information, using at least one in duration, evaluation contribution
Kind；
If determining that completing search result uses task, saves in the block chain using the usage behavior information
The user information corresponding search result usage record includes the user information and institute in described search result usage record
State usage behavior information.
In one embodiment, this method further include:
To the user node granting excitation for completing described search result treatment task.
Second aspect, the embodiment of the invention provides a kind of search data processing equipments based on block chain, comprising:
Receiving module, for receiving the search data from user node, described search data include the user node
User information and processing behavioural information relevant to search result；
Judgment module completes search result processing task for judging whether using the processing behavioural information；
Logging modle, if saving the use in the block chain for completing described search result treatment task
Information corresponding search result processing in family records, and includes the user information and the processing in described search result treatment record
Behavioural information.
In one embodiment, the logging modle includes:
Share record sub module, if for determining to complete search using the corresponding splitting glass opaque information of described search result
As a result share task, then save the corresponding search result of the user information in the block chain and share record.
In one embodiment, the sharing record sub module is also used to:
Described search result is shared the behavior to social application program by statistics, obtains the splitting glass opaque information, described
It include at least one of share time, sharing number, page browsing amount in splitting glass opaque information；
If determining that completing search result shares task, saves in the block chain using the splitting glass opaque information
The corresponding search result of the user information shares record, and it includes the user information and institute in record that described search result, which is shared,
State splitting glass opaque information.
In one embodiment, the logging modle further include:
Usage record submodule, if for determining to complete search using the corresponding usage behavior information of described search result
As a result task is used, then saves the corresponding search result usage record of the user information in the block chain.
In one embodiment, the usage record submodule is also used to:
The behavior for selecting affiliate application from the page of described search result and using the affiliate application is counted,
Usage behavior information is obtained, includes selection number in the usage behavior information, using at least one in duration, evaluation contribution
Kind；
If determining that completing search result uses task, saves in the block chain using the usage behavior information
The user information corresponding search result usage record includes the user information and institute in described search result usage record
State usage behavior information.
In one embodiment, the device further include:
Excitation module, for being motivated to the user node granting for completing described search result treatment task.
The third aspect, the embodiment of the invention provides a kind of search data processing methods based on block chain, comprising:
Receive the intelligent contract related with search advertisements from businessman's node；
The intelligent contract is deployed in the block chain；
The search data of each user node are counted, the user's section for meeting the execution condition of the intelligent contract is obtained
Point；
Triggering executes the intelligent contract, and the user node push to the execution condition for meeting the intelligent contract is corresponding
Search advertisements.
Fourth aspect, the embodiment of the invention provides a kind of search data processing equipments based on block chain, comprising:
Second receiving module, for receiving the intelligent contract related with search advertisements from businessman's node；
Deployment module, for the intelligent contract to be deployed in the block chain；
Statistical module is counted for the search data to each user node, is obtained and is met holding for the intelligent contract
The user node of row condition；
Execution module executes the intelligent contract for triggering, to the user for the execution condition for meeting the intelligent contract
Node pushes corresponding search advertisements.
5th aspect, the embodiment of the invention provides a kind of search data processing equipment based on block chain, described devices
Function corresponding software realization can also be executed by hardware by hardware realization.The hardware or software include one
A or multiple modules corresponding with above-mentioned function.
It include processor and memory in the structure of described device in a possible design, the memory is used for
Storage supports described device to execute the program of the above method, the processor is configured to storing in the memory for executing
Program.Described device can also include communication interface, be used for and other equipment or communication.
6th aspect, the embodiment of the invention provides a kind of computer readable storage mediums, are based on block chain for storing
Search data processing equipment used in computer software instructions comprising for executing program involved in the above method.
A technical solution in above-mentioned technical proposal has the following advantages that or the utility model has the advantages that saves search in block chain
Result treatment record, can use the tamper-resistance properties, trackability and incentive mechanism of block chain, guarantee search result processing record
It is true transparent, be conducive to improve user the behavior enthusiasm such as sharing, use be further processed to search result, increase page
Face pageview.
Another technical solution in above-mentioned technical proposal has the following advantages that or the utility model has the advantages that supports businessman's deployment and search
The related intelligence contract of rope advertisement, and search data are counted to trigger and execute intelligent contract, to the intelligent contract of satisfaction
The user node of execution condition pushes corresponding search advertisements, is conducive to the mutual trust for establishing businessman and user, promotes businessman and uses
The interaction at family.
Above-mentioned general introduction is merely to illustrate that the purpose of book, it is not intended to be limited in any way.Except foregoing description
Schematical aspect, except embodiment and feature, by reference to attached drawing and the following detailed description, the present invention is further
Aspect, embodiment and feature, which will be, to be readily apparent that.
Detailed description of the invention
In the accompanying drawings, unless specified otherwise herein, otherwise indicate the same or similar through the identical appended drawing reference of multiple attached drawings
Component or element.What these attached drawings were not necessarily to scale.It should be understood that these attached drawings depict only according to the present invention
Disclosed some embodiments, and should not serve to limit the scope of the present invention.
Fig. 1 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.
Fig. 2 shows the flow charts of the search data processing method according to an embodiment of the present invention based on block chain.
Fig. 3 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.
Fig. 4 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.
Fig. 5 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.
Fig. 6 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.
Fig. 7 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.
Fig. 8 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.
Fig. 9 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.
Figure 10 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.
Figure 11 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.
Figure 12 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.
Specific embodiment
Hereinafter, certain exemplary embodiments are simply just described.As one skilled in the art will recognize that
Like that, without departing from the spirit or scope of the present invention, described embodiment can be modified by various different modes.
Therefore, attached drawing and description are considered essentially illustrative rather than restrictive.
Fig. 1 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.Such as Fig. 1 institute
Show, this method may comprise steps of:
Step S101, the search data from user node are received, described search data include the use of the user node
Family information and processing behavioural information relevant to search result.
Step S102, judge whether to complete search result processing task using the processing behavioural information.
If step S103, completing described search result treatment task, user's letter is saved in the block chain
Corresponding search result processing record is ceased, includes the user information and the processing behavior in described search result treatment record
Information.
If user is scanned for using search engine, after inputting search key, available search result.Search knot
Fruit can show that the page may include multiple result items in the form of the page.In a kind of example, each result items can be directed toward pair
The page of the webpage link address or application APP answered.User can share the page of search result, use, pass
The various processing such as close.It can detecte actual treatment behavior of the user to search result in user node, judge the processing of the user
Whether behavior completes search result processing task.
In a kind of example, various search result processing tasks can be preset, if user carries out search result
The contributive behavior of tool such as share, use and completing search result processing task, can be recorded and provide excitation.
It in one embodiment, include splitting glass opaque, usage behavior etc. to the processing behavior of search data.Search result
Processing task include sharing task correspondingly, step S103 may include following any way:
If mode one determines that completing search result sharing appoints using the corresponding splitting glass opaque information of described search result
Business then saves the corresponding search result of the user information in the block chain and shares record.
Wherein, as shown in Fig. 2, which may include:
Step S201, it counts the sharing of described search result to the behavior of social application program, obtains the splitting glass opaque
Information includes share time in the splitting glass opaque information, at least one of shares number, page browsing amount.For example, sharing
Time may include at the time of sharing the page of search result.Sharing number may include that some user has shared how many times search
As a result the page of the page, some search result has been shared how many times etc..Page browsing amount may include by some search knot
The page of fruit is shared to after other social application programs, the number etc. browsed.
If step S202, determining that completing search result shares task using the splitting glass opaque information, in the area
The corresponding search result of the user information is saved in block chain and shares record, and it includes the use in record that described search result, which is shared,
Family information and the splitting glass opaque information.
In embodiments of the present invention, search result shares task and can be set to share the PV browsed after number, sharing
Deng.Such as: assuming that it is to share 5 times that pre-set search result, which shares task,.If detecting user by a search result
The page share to 5 different social APP, or the page that 5 times are searched for is shared to one or more social activity APP, then may be used
To determine that the user completes sharing task.At this moment, user node can be by the user information of user and splitting glass opaque information example
As shared 5 times, it is sent in the accounting nodes of block chain network and is recorded.
If mode two is used using the corresponding usage behavior information judgement completion search result of described search result and is appointed
Business, then save the corresponding search result usage record of the user information in the block chain.
Wherein, as shown in figure 3, which may include:
Step S301, statistics selects affiliate application from the page of described search result and uses the associated application journey
The behavior of sequence obtains usage behavior information, includes selection number in the usage behavior information, using in duration, evaluation contribution
At least one.For example, selection number may include the number for selecting some affiliate application in the page of search result.
Length of stay after entering the affiliate application using some user of duration.Evaluation contribution can be with some user to association
The comment of concrete function in application program, the amount for thumbing up, playing the contributions such as reward, purchase.
If step S302, determining that completing search result uses task using the usage behavior information, in the area
The corresponding search result usage record of the user information is saved in block chain, includes the use in described search result usage record
Family information and the usage behavior information.
In embodiments of the present invention, search result can be set to using task using duration, evaluation contribution etc..Such as:
Assuming that pre-set search result is accumulative more than 24 hours using duration using task.If detecting that user ties from search
The page of fruit click some be linked into some novel read APP after, can calculate the novel read APP the page stop
Duration.If stay time is accumulative more than 24 hours, it is possible to determine that the user completes using task.At this moment, user node can
It has been more than 24 hours so that the user information of the user and usage behavior information are for example read APP using the novel, has been sent to area
It is recorded in the accounting nodes of block chain network.
Above-mentioned splitting glass opaque information and usage behavior information is merely illustrative, rather than limits, can in practical application scene
Flexibly to be determined according to actual splitting glass opaque and usage behavior.
In one embodiment, as shown in figure 4, this method further include:
Step S104, to the user node granting excitation for completing described search result treatment task.It is possible to further
In the accounting nodes of block chain, records the excitation to each user node and record.
It, can be with after each user is counted and recorded to the splitting glass opaque information of search result, usage behavior information etc.
It is motivated to completion sharing task, using the user node granting of task.For example, energisation mode may include: to complete primary share
Task, 0.1 mine of excitation are encouraged, and 10 mines, which are encouraged, exchanges 1 blue diamond etc..
The processing such as shared, used to search result, PV (page view, page browsing amount) can be increased.For example,
User shares search result into the social medias such as wechat, QQ, Facebook, can increase other use of the social circle of oneself
PV of the family to the search result.Some commercial results such as advertisement etc. can be added in the page of search result, business is tied
The income of fruit is saved in the fund pool of excitation, for supporting user to exchange.In this way, the society of user oneself can further be motivated
Media sharing search result is handed over, more PV are brought.
Fig. 5 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.Such as Fig. 5
It is shown, the apparatus may include:
Receiving module 501, for receiving the search data from user node, described search data include user's section
The user information and processing behavioural information relevant to search result of point；
Judgment module 502 completes search result processing task for judging whether using the processing behavioural information；
Logging modle 503, if for completing described search result treatment task, in the block chain described in preservation
The corresponding search result processing of user information records, and includes the user information and the place in described search result treatment record
Manage behavioural information.
In one embodiment, as shown in fig. 6, the logging modle 503 includes:
Share record sub module 601, if for determining to complete using the corresponding splitting glass opaque information of described search result
Search result shares task, then saves the corresponding search result of the user information in the block chain and share record.
In one embodiment, the sharing record sub module 601 is also used to:
Described search result is shared the behavior to social application program by statistics, obtains the splitting glass opaque information, described
It include at least one of share time, sharing number, page browsing amount in splitting glass opaque information；
If determining that completing search result shares task, saves in the block chain using the splitting glass opaque information
The corresponding search result of the user information shares record, and it includes the user information and institute in record that described search result, which is shared,
State splitting glass opaque information.
In one embodiment, the logging modle 503 further include:
Usage record submodule 602, if for determining to complete using the corresponding usage behavior information of described search result
Search result uses task, then the corresponding search result usage record of the user information is saved in the block chain.
In one embodiment, the usage record submodule 602 is also used to:
The behavior for selecting affiliate application from the page of described search result and using the affiliate application is counted,
Usage behavior information is obtained, includes selection number in the usage behavior information, using at least one in duration, evaluation contribution
Kind；
If determining that completing search result uses task, saves in the block chain using the usage behavior information
The user information corresponding search result usage record includes the user information and institute in described search result usage record
State usage behavior information.
In one embodiment, the device further include:
Excitation module 504, for being motivated to the user node granting for completing described search result treatment task.
The function of each module in each device of the embodiment of the present invention may refer to the corresponding description in the above method, herein not
It repeats again.
Fig. 7 shows the flow chart of the search data processing method according to an embodiment of the present invention based on block chain.Such as Fig. 7 institute
Show, this method may comprise steps of:
Step S11, the search data from search engine node are received, described search data include user information and search
Demand information.
Step S12, the user information and described search demand information are accordingly stored in block chain.
In one embodiment, as shown in figure 8, the user information and described search demand information are accordingly saved
In block chain, comprising:
Step S121, processing or encryption are removed to the privacy information in the user information.
Step S122, treated user information and described search demand information are accordingly stored in block chain.
The embodiment of the present invention, search engine, user and businessman can be used as node access block chain network.User utilizes and searches
When rope engine search, search engine node can obtain search data.Search engine node can lead to several search data
Block production node is crossed to upload in block chain.Searching for data may include user information such as register account number etc., and search
Demand information such as search key etc..Search data transparency can be made open search data cochain.Block chain itself has
There is encryption technology, can protect user privacy information.In addition it is also possible to before cochain, to privacy involved in search data
Information is for example: account, cell-phone number, address etc. are removed processing or encryption.It is further ensured that the personal secrets of user.
In one embodiment, as shown in figure 9, this method further include:
Step S31, the intelligent contract related with search advertisements from businessman's node is received.
Step S32, the intelligent contract is deployed in the block chain.
In one embodiment, as shown in figure 9, this method further include:
Step S33, the search data of each user node are counted, obtains the execution condition for meeting the intelligent contract
User node.
Step S34, triggering executes the intelligent contract, pushes away to the user node for the execution condition for meeting the intelligent contract
Send corresponding search advertisements.
Businessman's node can dispose intelligent contract related with search advertisements in block chain.May include in intelligent contract
Meet the condition for pushing some search advertisements.Such as: " if the user for searching for the A that flashes back past events in 1 day reaches M, for every use
Family provides the discount coupon of a broadcasting film A cinema B ".
Further, it is also possible to encourage chaining search data on user node, authorization businessman using logical card (Token) incentive mechanism
Node uses the user information of itself.Such as search data are counted, if the search data volume of certain user node cochain
And/or the data volume ranking of authorization is in top n, then is the logical card of the user node granting and ranking corresponding number.
Using the method for the embodiment of the present invention, interaction scenarios of extending user and businessman in a search engine, allow businessman and
User can make full use of mutual information, and businessman will be substantially improved as user and provide the experience of service.Correspondingly, market potential
Also it can be obviously improved, user can also obtain more values.
Universal search product, which is pursued, searches the product pattern walked, and Policy iteration is to optimize the shorter path that meets of user as mesh
Mark.User is very short in the residence time of search-engine results list page, will not lose completely in the businessman that list page obtains position
Go the chance with user's interaction.Even if obtaining the businessman of position, if user, there is no clicking to convert, businessman is also difficult to obtain again
The chance interacted with user is obtained, order is won.
From the perspective of businessman, user demand pays attention to including keyword that user searches for immediately, the point interacted with user
The main of short duration time clicked including user after landing page.If user do not moved by the intention of businessman (in fact this
Probability is up to 95% or more), businessman may lost user.
One typical case is: in electric business field, electric business platform relies on powerful account system and user browsing behavior,
Discount coupon is given to the user for browsing particular commodity, excites customer consumption.And searching in product, only when user searches again
When rope similar clause, it is likely to show coupon information, launching efficiency is low.
Search engine is usually the product of centralization, for the protection to privacy of user, even if in the business demand of user
The behavioral data of user will not be opened in very specific situation to businessman.Which results in businessmans and user to match the low of demand
Effect, to user and potential loss.On the one hand, businessman is if it is known that a large number of users has specific intended, such as purchase English training
Course is instructed, corresponding preferential promotion plan (margin of preference dependence user volume) can be formulated.On the other hand, it is intended that purchase Expert English language training by qualified teachers
The user of course, it is also desirable to find the favor information of promotion.If information transmitting can be realized for the businessman of identical intention and user,
It will be two-win.However, this rely on businessman and user mutual trust, i.e., businessman trust search engine really have trigger enough it is specific preferential
User volume, users to trust provide intent information can be obtained to businessman it is preferential.
The embodiment of the present invention is by the way of decentralization, using block chain technology, in the case where protecting privacy of user,
The mutual trust for realizing businessman and user, makes information effectively circulate, and realizes the two-win of businessman and user.
In a kind of example, the completely new commercial podium on universal search engine is attached to using the building of block chain technology.
Using the super block chain technology of Baidu as base layer support, accomplish transparent opening under the principle for guaranteeing privacy of user overall safety,
The commerce services of decentralization are provided for businessman and user and high efficiency is intended to matching capacity.Allow businessman in the form of intelligent contract
Favor information is issued, the target user of oneself is more easily found.That has enjoyed while allowing user to find appropriate services is excellent
Favour realizes bigizationner of universal search engine value.
In conjunction with core functions such as the secret protection of the super chain of Baidu, intelligent contract, logical card (Token) incentive mechanisms, establish
The user of decentralization and businessman's directly-connected network.Platform expresses demand for services with the form excitation user of logical card in a network.Quotient
Family's issuing service ability in the form of intelligent contract.User can be preferential with providing in the intelligent contract of logical card exchange.In this way, can
To realize that platform obtains more information, businessman obtains more various flow, user obtains more preferential tripartite's win-win.Therefore, it solves
The unavoidable interactive efficiency of conventional center search engine and Privacy Protection, realize higher system effectiveness.
In one example, may include: using the process that block chain handles search data
1) it releases the block chain based on search and applies such as treasure case, the tool as user and the interaction of block chain network.
User's Unsolicited Grant is encouraged in a manner of logical card excitation, the data of the behaviors such as search, browsing is shared, realizes the as big as possible of information
Circulation promotes whole efficiency, while guaranteeing the safety of user data by the secret protection ability of block chain.
2) the intelligent contract function that businessman utilizes block chain to provide, issuing service ability, such as " if searched in 3 days in the past
The user that rope crosses juvenile's Expert English language training by qualified teachers reaches 100, provides the Expert English language training by qualified teachers discount coupon of a value 1000 for every user ".
When meeting condition, intelligent contract is executed, helps businessman's touching up to the user except search immediately, extends the available stream of businessman
Amount.
3) for users, the satisfaction of user search intent is no longer limited to the search result returned immediately, passes through intelligence
Contract reach after push (push) information, the modes such as from homophony, realize the deferred gratification based on discount coupon.
It under the premise of being supplied to user's enough secret protection, can will be searched using block chain as a trust platform
Rope data cochain realizes that user and trade company are direct-connected.Businessman can be true and reliable with the quality and quantity of trusted platform storage user, base
Suitable promotion plan is formulated in reliable data, and issues implementation in a manner of intelligent contract.User can look on platform
To more preferential service, and it is ready that providing more effective informations makes the intention of platform match more accurate, the entirety of lifting system
Efficiency.
In a kind of example, authorization is logged in for user and search behavior cochain provides corresponding reward, and introduces high-quality test
Client issues the exchange function that intelligent contract realizes reward and discount coupon.In addition, user uses other applications (such as information
Reading, game sample, service are on probation etc.), also available reward, and exchange equity in program.Further, it is also possible to open intelligence
Contract is to industries businessmans such as education, electric business, game, finance, local services.
The embodiment of the present invention can use the advantage of universal search advertising platform, such as from covering range and service depth
On brand advantage, provide the commodity and service solution of the whole industry for user.Also, utilize the super block of such as Baidu
Chain, the single-stranded handling capacity that up to 10,000-10 ten thousand TPS may be implemented, can support the online reality of million magnitude businessmans and hundred million grades of users
Shi Yitu matching and contract processing.In addition, obtaining the search number of magnanimity using the flow advantage of search engine such as Baidu search
According to.Wherein search engine is the very direct entrance that user expresses demand.Satisfaction is provided using search engine for user to be intended to
With the extension except the search result of demand as a result, having extremely natural usage scenario and flow advantage.
Figure 10 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.Such as figure
Shown in 10, the apparatus may include:
First receiving module 41, for receiving the search data from search engine node, described search data include using
Family information and search need information；
Preserving module 42, for the user information and described search demand information to be accordingly stored in block chain.
In one embodiment, the preserving module 42 is also used to remove the privacy information in the user information
Except processing or encryption；Treated user information and described search demand information are accordingly stored in block chain.
In one embodiment, as shown in figure 11, the device further include:
Second receiving module 51, for receiving the intelligent contract related with search advertisements from businessman's node；
Deployment module 52, for the intelligent contract to be deployed in the block chain.
In one embodiment, the device further include:
Statistical module 53 is counted for the search data to each user node, is obtained and is met the intelligent contract
The user node of execution condition；
Execution module 54 executes the intelligent contract for triggering, to the use for the execution condition for meeting the intelligent contract
Family node pushes corresponding search advertisements.
The function of each module in each device of the embodiment of the present invention may refer to the corresponding description in the above method, herein not
It repeats again.
Figure 12 shows the structural block diagram of the search data processing equipment according to an embodiment of the present invention based on block chain.Such as figure
Shown in 12, which includes: memory 910 and processor 920, and being stored in memory 910 can execute on processor 920
Computer program.The processor 920 realizes the searching based on block chain in above-described embodiment when executing the computer program
Rope data processing method.The quantity of the memory 910 and processor 920 can be one or more.
The device further include:
Communication interface 930 carries out data interaction for being communicated with external device.
Memory 910 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
If memory 910, processor 920 and the independent realization of communication interface 930, memory 910,920 and of processor
Communication interface 930 can be connected with each other by bus and complete mutual communication.The bus can be Industry Standard Architecture
Structure (ISA, Industry Standard Architecture) bus, external equipment interconnection (PCI, Peripheral
Component) bus or extended industry-standard architecture (EISA, Extended Industry Standard
Component) bus etc..The bus can be divided into address bus, data/address bus, control bus etc..For convenient for expression, Figure 12
In only indicated with a thick line, it is not intended that an only bus or a type of bus.
Optionally, in specific implementation, if memory 910, processor 920 and communication interface 930 are integrated in one piece of core
On piece, then memory 910, processor 920 and communication interface 930 can complete mutual communication by internal interface.
The embodiment of the invention provides a kind of computer readable storage mediums, are stored with computer program, the program quilt
Processor realizes any method in above-described embodiment when executing.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic." first " is defined as a result, the feature of " second " can be expressed or hidden
It include at least one this feature containing ground.In the description of the present invention, the meaning of " plurality " is two or more, unless otherwise
Clear specific restriction.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable read-only memory
(CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other suitable Jie
Matter, because can then be edited, be interpreted or when necessary with other for example by carrying out optical scanner to paper or other media
Suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In readable storage medium storing program for executing.The storage medium can be read-only memory, disk or CD etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in its various change or replacement,
These should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with the guarantor of the claim
It protects subject to range.
Claims (16)
1. a kind of search data processing method based on block chain characterized by comprising
Receive the search data from user node, described search data include the user node user information and with search
As a result relevant processing behavioural information；
Judge whether to complete search result processing task using the processing behavioural information；
If completing described search result treatment task, the corresponding search knot of the user information is saved in the block chain
Fruit processing records, and includes the user information and the processing behavioural information in described search result treatment record.
2. the method according to claim 1, wherein if described search result treatment task is completed, in institute
It states and saves the corresponding search result processing record of the user information in block chain, comprising:
If determining that completing search result shares task using the corresponding splitting glass opaque information of described search result, in the area
The corresponding search result of the user information is saved in block chain shares record.
3. according to the method described in claim 2, it is characterized in that, if being believed using the corresponding splitting glass opaque of described search result
Breath determines that completing search result shares task, then saves the corresponding search result of the user information in the block chain and share
Record, comprising:
Described search result is shared the behavior to social application program by statistics, obtains the splitting glass opaque information, the sharing
It include at least one of share time, sharing number, page browsing amount in behavioural information；
If determining that completing search result shares task using the splitting glass opaque information, in the block chain described in preservation
The corresponding search result of user information shares record, and it includes the user information and described point in record that described search result, which is shared,
Enjoy behavioural information.
4. the method according to claim 1, wherein if described search result treatment task is completed, in institute
It states and saves the corresponding search result processing record of the user information in block chain, further includes:
If determining that completing search result uses task using the corresponding usage behavior information of described search result, in the area
The corresponding search result usage record of the user information is saved in block chain.
5. according to the method described in claim 4, it is characterized in that, if being believed using the corresponding usage behavior of described search result
Breath determines that completing search result uses task, then saves the corresponding search result of the user information in the block chain and use
Record, comprising:
The behavior for selecting affiliate application from the page of described search result and using the affiliate application is counted, is obtained
Usage behavior information includes selection number in the usage behavior information, uses at least one of duration, evaluation contribution；
If determining that completing search result uses task using the usage behavior information, in the block chain described in preservation
User information corresponding search result usage record includes the user information in described search result usage record and described is made
Use behavioural information.
6. method according to claim 1 to 4, which is characterized in that further include:
To the user node granting excitation for completing described search result treatment task.
7. a kind of search data processing equipment based on block chain characterized by comprising
Receiving module, for receiving the search data from user node, described search data include the use of the user node
Family information and processing behavioural information relevant to search result；
Judgment module completes search result processing task for judging whether using the processing behavioural information；
Logging modle, if saving user's letter in the block chain for completing described search result treatment task
Corresponding search result processing record is ceased, includes the user information and the processing behavior in described search result treatment record
Information.
8. device according to claim 7, which is characterized in that the logging modle includes:
Share record sub module, if for determining to complete search result using the corresponding splitting glass opaque information of described search result
Sharing task then saves the corresponding search result of the user information in the block chain and shares record.
9. device according to claim 8, which is characterized in that the sharing record sub module is also used to:
Described search result is shared the behavior to social application program by statistics, obtains the splitting glass opaque information, the sharing
It include at least one of share time, sharing number, page browsing amount in behavioural information；
If determining that completing search result shares task using the splitting glass opaque information, in the block chain described in preservation
The corresponding search result of user information shares record, and it includes the user information and described point in record that described search result, which is shared,
Enjoy behavioural information.
10. device according to claim 7, which is characterized in that the logging modle further include:
Usage record submodule, if for determining to complete search result using the corresponding usage behavior information of described search result
Using task, then the corresponding search result usage record of the user information is saved in the block chain.
11. device according to claim 10, which is characterized in that the usage record submodule is also used to:
The behavior for selecting affiliate application from the page of described search result and using the affiliate application is counted, is obtained
Usage behavior information includes selection number in the usage behavior information, uses at least one of duration, evaluation contribution；
If determining that completing search result uses task using the usage behavior information, in the block chain described in preservation
User information corresponding search result usage record includes the user information in described search result usage record and described is made
Use behavioural information.
12. device according to any one of claims 7 to 11, which is characterized in that further include:
Excitation module, for being motivated to the user node granting for completing described search result treatment task.
13. a kind of search data processing method based on block chain characterized by comprising
Receive the intelligent contract related with search advertisements from businessman's node；
The intelligent contract is deployed in the block chain；
The search data of each user node are counted, the user node for meeting the execution condition of the intelligent contract is obtained；
Triggering executes the intelligent contract, pushes corresponding search to the user node for the execution condition for meeting the intelligent contract
Advertisement.
14. a kind of search data processing equipment based on block chain characterized by comprising
Second receiving module, for receiving the intelligent contract related with search advertisements from businessman's node；
Deployment module, for the intelligent contract to be deployed in the block chain；
Statistical module is counted for the search data to each user node, obtains the execution item for meeting the intelligent contract
The user node of part；
Execution module executes the intelligent contract for triggering, to the user node for the execution condition for meeting the intelligent contract
Push corresponding search advertisements.
15. a kind of search data processing equipment based on block chain characterized by comprising
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors
Realize the method as described in any one of claim 1 to 6,13.
16. a kind of computer readable storage medium, is stored with computer program, which is characterized in that the program is held by processor
The method as described in any one of claim 1 to 6,13 is realized when row.
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