CN109391848B - Interactive advertisement system - Google Patents
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- CN109391848B CN109391848B CN201710654390.8A CN201710654390A CN109391848B CN 109391848 B CN109391848 B CN 109391848B CN 201710654390 A CN201710654390 A CN 201710654390A CN 109391848 B CN109391848 B CN 109391848B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
- G06F3/1423—Digital output to display device ; Cooperation and interconnection of the display device with other functional units controlling a plurality of local displays, e.g. CRT and flat panel display
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The embodiment of the invention provides an interactive advertisement system, in particular to a multi-screen interactive video advertisement system, which comprises: the playing screen is used for displaying the interactive video advertisement picture and selecting the interactive video object on the video picture; the interactive screen is used for displaying an interactive video advertisement interactive interface and inputting an interactive video object and interactive operation information; and the control main board is used for controlling the playing screen to display the interactive video advertisement picture and respond to the interactive video object and the interactive operation information, and controlling the interactive screen to display the interactive interface and respond to the interactive video object and the interactive operation information. The invention can interact with the video advertisement of the user. The user can buy commodities seen in the video, share video content or conveniently know more information and the like by clicking an interactive video object on a video picture or inputting interactive operation information and the like while playing the video, and the operation is visual, flexible and convenient.
Description
Technical Field
The invention relates to the technical field of interactive videos, in particular to an interactive advertisement system, and particularly relates to an interactive video advertisement system.
Background
The existing advertisement system is usually to spread information to audience in one way through a physical display board or a network tool, and does not care about feedback information of the audience. The one-way transmission of the advertisement and the propaganda slogan full of the Linglan leads to the fact that a large number of audiences generate the counter emotion to the advertisement information.
In the related art, publicity is performed only by cyclically playing still pictures, such as display boards and advertisement cabinets. The picture effect lacks the sense of reality, and the propaganda sentence is difficult to be understood by the audience rapidly, so that the audience is difficult to resonate, and the advertising effect is greatly reduced.
Therefore, a system that enables video advertisement interaction with a user is highly desirable.
Disclosure of Invention
The present invention has been made in view of the above problems. The invention aims to provide an interactive advertisement system, in particular to a multi-screen interactive video advertisement system which can interact with video advertisements of users.
According to an aspect of the present invention, there is provided a multi-screen interactive video advertisement system, including: the playing screen is used for displaying the interactive video advertisement picture and selecting the interactive video object on the video picture; the interactive screen is used for displaying an interactive video advertisement interactive interface and inputting an interactive video object and interactive operation information; and the control main board is used for controlling the playing screen to display the interactive video advertisement picture and respond to the interactive video object and the interactive operation information, and controlling the interactive screen to display the interactive interface and respond to the interactive video object and the interactive operation information.
Preferably, the control main board includes: the interactive screen driving unit is used for loading the related interactive video objects according to the area marks of the video frames and controlling the interactive screen to receive the corresponding interactive video objects and the interactive operation information and respond according to the interactive setting of the area marks; and the playing screen driving unit is used for controlling the playing screen to display the corresponding interactive video advertisement picture and responding to the interactive video object and the interactive operation information.
Preferably, the control main board further includes: the bullet screen input unit is used for receiving the voice bullet screen and the character bullet screen; pronunciation characters bullet screen conversion unit for convert pronunciation bullet screen into the characters bullet screen, bullet screen output unit for upload to the cloud platform and export to mutual screen and/or broadcast screen with the characters bullet screen.
Preferably, the control main board further includes: and the display master control driving unit is used for receiving the display data of the playing screen and the interactive screen, receiving the picture and video sharing instruction sent by the user terminal, extracting the corresponding video and screenshot in the display data according to the picture and video sharing instruction to generate user experience information, and outputting the user experience information to the user terminal.
As a preferred mode, the multi-screen interactive video advertisement system provided by the present invention further includes: and the sharing display screen is used for sharing the user experience information of the interactive video advertisement.
Preferably, the control main board further includes: and the sharing display screen driving unit is connected with the cloud platform and used for receiving the user experience information, controlling the sharing display screen to display and input the user experience information, and uploading the user experience information to the cloud platform.
As a preferred mode, the sharing display screen driving unit includes: and the two-dimension code interaction module is used for verifying and identifying terminal equipment of the two-dimension code so as to log in the cloud platform to share the user experience information.
Preferably, the interactive screen driving unit includes: and the somatosensory interaction module is used for identifying the somatosensory signals of the user and generating interactive video objects and interactive operation information.
Preferably, the playback screen driving unit includes: and the split screen module is used for controlling the playing screen to simultaneously play the interactive video advertisement pictures on each split screen according to the set split screen mode.
Preferably, the split screen module includes: the foreground split-screen module is used for controlling the foreground layer of the playing screen to simultaneously play interactive video advertisement pictures on each split screen of the foreground layer according to the set split-screen mode and transparency of the foreground layer; and the background split screen module is used for controlling the background layer of the playing screen to simultaneously play the interactive video advertisement pictures on each split screen of the background layer according to the set split screen mode and transparency of the background layer.
According to the multi-screen interactive video advertisement system, on one hand, video advertisement interaction can be carried out with the audience. By embedding various interactive functions into the video clips, the user can buy commodities seen in the video, share video content or conveniently know more information and the like by clicking interactive video objects on video pictures or inputting interactive operation information and the like while playing the video, and the operation is intuitive, flexible and convenient. In addition, the playing screen and the interactive screen are independently arranged, so that the interactive process of the playing screen and the interactive screen is not influenced when users experience, and multiple users can interact with the system at the same time.
On the other hand, the user can simulate the process of face-to-face communication and commodity display between the merchant and the customer by performing video interaction with the system, the customer can fully understand all aspects of the product just like being personally on the scene and selectively understand the relevant aspects of the product according to own interests only by playing and clicking videos, and the merchant can also fully communicate with the customer through the system.
In addition, the invention is used in the field of games, and can be made into video advertisements regardless of the process of any game, the introduction aiming at the game and the like, and the game can be experienced without installation. Moreover, the invention is different from the game process that only a certain player can be played in the prior game propaganda. By the method and the device, the interactive process with the player can be completely presented in a video mode no matter any game scene. The invention supports any intelligent equipment capable of playing videos without the limitation of a specific game platform.
Drawings
The above and other objects, features and advantages of the present invention will become more apparent by describing in more detail embodiments of the present invention with reference to the attached drawings. The accompanying drawings are included to provide a further understanding of the embodiments of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings, like reference numbers generally represent like parts or steps.
FIG. 1 is a schematic block diagram of an exemplary electronic device for implementing a multi-screen interactive video advertisement system according to an embodiment of the present invention;
fig. 2 is a schematic flow diagram of a multi-screen interactive video advertisement system according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, exemplary embodiments according to the present invention will be described in detail below with reference to the accompanying drawings. It is to be understood that the described embodiments are merely a subset of embodiments of the invention and not all embodiments of the invention, with the understanding that the invention is not limited to the example embodiments described herein. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the invention described herein without inventive step, shall fall within the scope of protection of the invention.
It should be noted that the following examples are only for explaining the concept of the present invention, and the scope of the technical solution of the present invention is defined by the claims of the present invention.
First, a schematic structural diagram of an exemplary electronic device for implementing a multi-screen interactive video advertisement system according to an embodiment of the present invention is described with reference to fig. 1.
As shown in fig. 1, the electronic apparatus includes:
and the playing screen 1 is used for displaying the interactive video advertisement picture and selecting the interactive video object on the picture.
And the interactive screen 2 is used for displaying an interactive video advertisement interactive interface and inputting an interactive video object and interactive operation information.
And the control main board 3 is used for controlling the playing screen 1 to display the interactive video advertisement picture and respond to the interactive video object and the interactive operation information, and controlling the interactive screen 2 to display the interactive interface and respond to the interactive video object and the interactive operation information.
The control main board 3 includes an interactive screen driving unit 31 and a playback screen driving unit 32. The interactive screen driving unit 31 is configured to load the associated interactive video object according to the area tag of the video frame, and control the interactive screen to receive the corresponding interactive video object and the interactive operation information according to the interactive setting of the area tag and respond. The display screen driving unit 32 is configured to control the display screen to display a corresponding interactive video advertisement picture and respond to an interactive video object and interactive operation information.
In embodiments of the present invention, interactive video advertisements may include videos and script files. The script file sets the interactive video object and interactive operation information of each frame of the video and the response mode. The script file may include, for example, a region marker. The region label includes a coordinate attribute, a size attribute, a shape attribute, a color attribute, and a transparency attribute. By altering the coordinate attributes, the region markers can be placed at different locations in the video frame.
Specifically, for example, when a specific game character is used as an interactive video object, the coordinate attributes of the area markers in the script can be automatically modified by the system to be displayed at different positions of the corresponding video frame. In the process of playing the video, the size of the game character can be automatically adjusted by automatically modifying the size attribute of the area mark in the script through the system. The change of the shape attribute can automatically control the person in the video to deform, such as changing clothes or doing various actions. The adjustment of the color attribute can control the change of the complexion, the expression and the like of the character or the change of the background and the like. The change of the transparency attribute can adjust the shielding relation between the foreground such as a character and the background, or switch the scene.
When the system plays interactive video, the control main board 3 can call corresponding configuration scripts to respond to interactive operation information and interactive video objects input by users. For example, when a user plays a game of cutting watermelon, the control main board 3 automatically calls a script file stored in the system together with the video after the user selects the watermelon falling on the video screen. After the selected watermelon is configured in advance, the shape change, the color change and the like of the watermelon are set on a plurality of frames of the video to form a continuous watermelon rupture picture. The user can see the watermelon rupture effect by clicking any moving watermelon. Therefore, the interaction mode is similar to the actual interaction mode of the watermelon cutting game, and the original taste and flavor of the game can be experienced. In addition, the user can enjoy the feeling of playing the watermelon-cutting game on any intelligent device without purchasing a game machine such as XBOX and the like. If the interactive operation information is generated by matching with technologies such as camera detection of intelligent equipment and the like and is input into the system, the game can be completely realized by replacing the original expensive body sensing equipment.
In addition to the experience of the motion sensing game, a series of interactive functions of general various games, such as selection of options of a text game, change of characters realized by operation of a motion game user, adjustment of images and the like, can be realized by the system. The control main board 3 of the system can monitor whether the interactive video object on each frame of video is clicked or not in real time, and receives interactive operation information and the interactive video object input by a user. And responding various operations of the user in real time during playing and interacting with the user.
The invention can also be used for example, when the merchant and the customer introduce the product, the product displayed on the video picture can be selected by the user at will. When selected by the user, the system loads scripts to make an in-depth introduction to the user-selected portion. The user can input interactive operation information such as movement, stretching, rotation, compression, heating and the like through the body sensing equipment, the camera, clicking and the like, and the product is tried out. For example, the system can play a mobile phone video advertisement, and a user can click and control the mobile phone on the video to experience the performance of the mobile phone without operating the mobile phone on site to experience, so that the advantages and the disadvantages of the mobile phone of the type can be quickly known.
The interactive screen 2 and the play screen 1 of the system can be set as touch screens according to requirements. And a control keyboard, a rocker and the like necessary for a product or a game can be arranged on the interactive screen 2. Therefore, when a user feels inconvenient, products or games which are experienced in detail can be operated through the hard keyboard or the soft keyboard, the rocker and the like on the interactive screen 2, and the degree of restitution and the playability are extremely high. And the system can also be used for well restoring double-screen games or products.
The system can also play the script files of the interactive videos in software modes such as a video player and the like. The video player may be a video player developed in actionscript language. The video player can analyze the script and play the video and the script file at the same time, so as to realize the function of controlling the display and the response of the mainboard 3 to the playing screen 1 and the interactive screen 2.
A schematic flow diagram of a multi-screen interactive video advertising system for implementing the present invention is described with reference to fig. 2. The specific work flow of the system can be as follows:
first, in step S100, the main board 3 is controlled to load video and scripts. Then, in step S200, the control main board 3 automatically controls the single-screen or dual-screen video playing according to the playing requirement of the corresponding video, and adjusts the size of the picture, the frame rate, and the like. Then, in step S300, the control main board 3 monitors whether the video is played to a specific interactive frame according to the corresponding script. Then, in step S400, when the video is played to a specific interactive frame, the control main board 3 automatically monitors whether the user inputs an interactive video object and interactive operation information. Finally, in step S500, after the user inputs the interactive video object and the interactive operation information that can be identified by the script, the control main board 3 calls the script area mark and determines the response mode to respond to the user operation, and updates the video picture of the playback screen 1 and the interactive interface of the interactive screen 2 according to the response mode.
Besides, the control main board 3 is directly connected with the playing screen 1 and the interactive screen 2 through the slot and the data line, and can also be connected with the playing screen 1 and the interactive screen 2 through the cloud platform to transmit interactive video objects, interactive operation information, video pictures and the like to display equipment such as the playing screen 1 and the interactive screen 2, so as to realize remote control.
Illustratively, the control main board 3 of the present invention includes an interactive screen driving unit 31 and a playback screen driving unit 32. The interactive screen driving unit 31 is configured to load the associated interactive video object according to the region mark of the video frame, and control the interactive screen 2 to receive the corresponding interactive video object and the interactive operation information according to the interactive setting of the region mark and respond. The display screen driving unit 32 is configured to control the display screen 1 to display a corresponding interactive video advertisement picture and respond to the interactive video object and the interactive operation information.
In the invention, the interactive video object associated with the area mark comprises resources of text, pictures, music, sound, animation, games, videos and the like. The interactive setting of the area mark comprises modification of the attribute of the interactive video object, addition and deletion of the interactive video object and the like, and specific operation (such as clicking, moving, stretching, rotating and the like) and specific response mode (such as how watermelon is broken, how a product is changed and the like) of response.
Thus, the present invention enables, in one aspect, video advertising interaction with an audience. By embedding various interactive functions into the video clips, the user can buy commodities seen in the video, share video content or conveniently know more information and the like by clicking interactive video objects on video pictures or inputting interactive operation information and the like while playing the video, and the operation is intuitive, flexible and convenient. In addition, the playing screen 1 and the interactive screen 2 are independently arranged, so that the interaction process of the users is not influenced during the user experience, and multiple users can interact with the system at the same time.
On the other hand, the user can simulate the process of face-to-face communication and commodity display between the merchant and the customer by performing video interaction with the system, the customer can fully understand all aspects of the product as if the customer is personally on the scene and selectively understand the relevant aspects of the product according to the interest of the customer by only playing and clicking videos, and the merchant can also fully communicate with the customer by the system.
In addition, the invention is used in the field of games, and can be made into video advertisements regardless of the process of any game, the introduction aiming at the game and the like, and the game can be experienced without installation. Moreover, the invention is different from the game process that only a certain player can be played in the prior game propaganda. By the method and the device, the interactive process with the player can be completely presented in a video mode no matter any game scene. The invention supports any intelligent equipment capable of playing videos without the limitation of a specific game platform.
Illustratively, the control main board 3 further includes a bullet screen input unit 34, a speech/text bullet screen conversion unit 35, and a bullet screen output unit 36. The bullet screen input unit 34 is used for receiving the voice bullet screen and the text bullet screen. The voice text bullet screen conversion unit 35 is used for converting the voice bullet screen into a text bullet screen. The bullet screen output unit 36 is used for uploading the text bullet screen to the cloud platform and outputting the text bullet screen to the interactive screen 2 and/or the play screen 1.
Specifically, the control main board 3 of the present invention may further be provided with an external socket for connecting to other input screens, voice input devices or keyboards. And the control mainboard 3 of the present invention can also receive the information input by the interactive screen 2 and the play screen 1. The comment information of the user can be input into a voice input device, a soft keyboard, a hard keyboard and other equipment in a voice or text mode. The voice input device, the soft and hard keyboard and other equipment send the comment information of the user to the control main board 3, and the control main board 3 converts the comment information of the voice into text information and then outputs the text information on a screen. The control mainboard 3 can control the barrage to display on the optional position of arbitrary screen, not only is limited to interactive screen 2 and broadcast screen 1. For example, the control main board 3 may be connected to other screens via a network or a cable to display a bullet screen, a video, and the like. The control mainboard 3 can also be provided with a network card. And connecting a handheld device of a user and the like through a network card to display corresponding video pictures, barrages and the like. The user can upload information such as voice to the cloud platform even through the handheld device, and the voice information is generated into a bullet screen through the cloud platform to be displayed.
Therefore, communication between the customer and the merchant can be displayed on the screen in real time through the barrage, so that the customer can be helped to answer product problems, and the field advertising atmosphere can be more intense. In addition, other customers can also refer to the comments to evaluate the quality of the product, and the customers can be assisted to select high-quality products.
Illustratively, the control main board 3 further includes: and the display master control driving unit 33 is configured to receive the display data of the playing screen 1 and the interactive screen 2, receive a picture and video sharing instruction sent by the user terminal, extract a corresponding video and a corresponding screenshot in the display data according to the picture and video sharing instruction to generate user experience information, and output the user experience information to the user terminal.
Specifically, a user can log in a cloud platform through a handheld device such as a mobile phone and the like and send a picture and video sharing instruction. The cloud platform stores the picture and video data uploaded in real time and the feeling of the user, and any user can log in the cloud platform at any time through the user terminal to read the comments and share the comments.
The control board 3 may include a shared display screen driving unit 37. The sharing display screen driving unit 37 is connected to the cloud platform, and is configured to receive the user experience information, control the sharing display screen to display and input the user experience information, and upload the user experience information to the cloud platform. The sharing display screen driving unit 37 may also communicate with the sharing display screen 4 wirelessly or by wire, and is used for sharing the user experience information of the interactive video advertisement. Moreover, the comment data of the cloud platform can be updated and displayed on the sharing display screen 4 in real time. The sharing display screen 4 may include, for example, a peripheral interface and a touch screen. The sharing display screen 4 can not only receive and display user experience information, but also directly input comment information of a user through the touch screen part and the peripheral interface part. For example, a user may write comments by handwriting input, somatosensory input, pinyin input, voice input, and the like. The peripheral interface can be connected with an intelligent device or other input devices to receive the voice, text and motion sensing signals, and the signals are matched with standard signals of the word stock and then converted into text to be displayed in the comments. The touch screen can directly input text signals. Both the merchant and the customer can communicate and converse in real time through the shared display screen 4. And, on the sharing display screen 4, the merchant and the customer can classify and inquire the comments of the product according to the category, name, ranking and the like of the product so as to collect the relevant information of the product.
Therefore, the invention can simulate the process of face-to-face communication and commodity display between the merchant and the customer, the customer can fully understand all aspects of the product as if being personally on the scene and selectively understand the relevant aspects of the product according to the interest of the customer only by playing and clicking videos, and the merchant can fully communicate with the customer through the system.
The sharing display screen 4 can communicate with the sharing display screen driving unit 4 through wired or wireless connection. The sharing display screen driving unit 4 may include a two-dimensional code interaction module. The two-dimension code interaction module is used for verifying and identifying terminal equipment of the two-dimension code so as to log in a cloud platform to share user experience information. Can set up the two-dimensional code on sharing show screen 4, convenience of customers passes through the two-dimensional code and gets into cloud platform. The two-dimensional code interaction module can guide a user to download an APP, register and log in a cloud platform, capture a picture in real time and the like. For example, the user can capture corresponding videos and pictures of the play screen 1 by scanning the two-dimensional code, automatically share the videos and the pictures, and the like, so that a continuous shooting function is realized. The user can even scan the code to purchase a payment commodity and the like while a specific video frame is played. The two-dimensional code interaction module recognizes the operation of the user, and both the interaction screen driving unit 31 and the playing screen driving unit 32 respond to the operation of the user according to the corresponding interaction mode of the video frame recorded by the script. For example, when the play screen 1 plays click purchase and scan code purchase, the user can jump directly to the purchase page by scanning the code. For another example, in a certain game, when the user operates the interactive screen 2 to sing, the playing screen 1 prompts to scan the code, and other users can scan the code to assist the user in performing operations such as drum playing or gong tapping. For example, when the user can play the code scanning on the playing screen 1, the user can upload pictures by means of code scanning, photographing and the like, and other users can scan the code PK and the like. Through the two-dimensional code interaction module, users can quickly communicate with each other, and quickly participate in related activities of a specific product or game and the like.
Therefore, by the method and the device, the interactive process with the player can be completely presented in a video mode no matter any game scene. And, the customer can fully understand all aspects of the product as if he or she is personally on the scene and selectively understand the relevant aspects of the product according to his or her own interests just by playing and clicking the video.
Illustratively, the interactive screen driving unit 31 of the present invention may include a body-sensory interactive module. The somatosensory interaction module is used for identifying somatosensory signals of users and generating interactive video objects and interactive operation information. For example, when the user wants to experience a motion sensing game, the control main board 3 may be externally connected with a motion sensing device. And identifying and processing the somatosensory signals through the somatosensory interaction module, and loading the script file for response. For example, somatosensory motions such as jumping, turning, gestures and the like of a user are converted into specific operations in a specific scene of a certain video frame, and the interactive video objects at corresponding positions are operated and processed. The somatosensory interaction module is not only limited to the condition that a user views the introduction of a commodity product under a certain video frame, but also can perform virtual experience on an object on a screen and the like, and can be used for interaction of a specific game scene. The user can experience various scenes such as badminton playing, rowing and the like. In addition, in the process that the user experiences the corresponding scene, the user can continuously enter a new scene along with the continuous playing of the video, perform a new interactive experience and the like. When a user experiences a certain scene, the playing screen 1 can output continuous dynamic pictures in the scene, so that the corresponding scene is simulated more truly, and the user can experience the corresponding scene personally.
Therefore, by the method and the device, the interactive process with the player can be completely presented in a video mode no matter any game scene. In addition, the invention supports any intelligent equipment capable of playing videos without the limitation of a specific game platform.
Illustratively, the play-screen driving unit 32 may include a split-screen module. The split screen module is used for controlling the playing screen 1 to simultaneously play interactive video advertisement pictures on each split screen according to a set split screen mode. The split screen module comprises a foreground split screen module and a background split screen module. The foreground split-screen module is used for controlling the foreground layer of the playing screen 1 to simultaneously play interactive video advertisement pictures on each split screen of the foreground layer according to the set split-screen mode and transparency of the foreground layer. The background split screen module is used for controlling the background layer of the playing screen 1 to simultaneously play interactive video advertisement pictures on each split screen of the background layer according to the set split screen mode and transparency of the background layer.
In the invention, when one playing screen 1 is larger, in order to prevent screen waste, the effect of simultaneously playing a plurality of video advertisements on one screen is realized through the split screen module. And, the user can select a corresponding video advertisement for interaction through the interactive screen driving unit 31 and the interactive screen 2. Even, the interactive screen 2 can divide the screen into a plurality of areas corresponding to the playing screen 1, so as to assist the user to operate a plurality of video advertisements simultaneously, thereby realizing the effect of interaction between the plurality of video advertisements and the user. The foreground formed by split screen can be overlapped on the background, for example, when some scenes are simulated, the automatic split screen is realized through the configuration of the writing system to perform overlapped playing of the foreground and the background on the two videos, a complex animation effect can be formed, the effect of the videos can be more vivid, and the reduction degree is extremely high. Such as the video of the lake water with the lotus opening overlaid, and the video of the house with the flame overlaid, etc., can perfectly present the animation scene in the game, and can realize the interaction of a plurality of video windows and users. In addition, the utilization efficiency of the display screen of the system can be improved through screen division, the use by a user is facilitated, and the interaction efficiency is improved.
The system can be realized by a specific advertisement cabinet, can also be realized by any host, and is not limited to the implementation mode.
For example, when the advertisement cabinet is implemented, a large horizontal playing screen 1 is arranged on the upper portion of the front face of the advertisement cabinet, a vertical interactive screen 2 is arranged on the lower portion of the front face, and a sharing display screen 4 can be arranged on the side face or the back face. The inside of the advertisement cabinet is provided with a control mainboard 3. The control main board 3 communicates with the screen through a line. The two-dimension code is arranged on the sharing display screen 4, and the two-dimension code interaction module is arranged inside the sharing display screen.
When the system is implemented through a plurality of hosts, the control main board 3 is arranged on one host, the display screens and the cloud platforms of other hosts are connected through the network, one host plays videos, one host shares comments, and the other host interacts. The hosts are controlled collectively by the control main board 3, and interaction with users and the like are performed.
For example, the playing screen 1 is arranged on the body of the vehicle, the user terminal serves as the interactive screen 2, the control main board 3 is arranged on the cloud platform server, and interaction with the user is performed through the cloud platform.
Although the illustrative embodiments have been described herein with reference to the accompanying drawings, it is to be understood that the foregoing illustrative embodiments are merely exemplary and are not intended to limit the scope of the invention thereto. Various changes and modifications may be effected therein by one of ordinary skill in the pertinent art without departing from the scope or spirit of the present invention. All such changes and modifications are intended to be included within the scope of the present invention as set forth in the appended claims.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described device embodiments are merely illustrative, and for example, a division of a unit is only one type of division of a logical function, and an actual implementation may have another division, for example, a plurality of units or components may be combined or integrated into another device, or some features may be omitted, or not executed.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the invention and aiding in the understanding of one or more of the various inventive aspects. However, the method of the present invention should not be construed to reflect the intent: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
It will be understood by those skilled in the art that all of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where such features are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. It will be appreciated by those skilled in the art that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some of the modules in an item analysis apparatus according to embodiments of the present invention. The present invention may also be embodied as apparatus programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware.
The above description is only for the specific embodiment of the present invention or the description thereof, and the protection scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and the changes or substitutions should be covered within the protection scope of the present invention. The protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (9)
1. A multi-screen interactive video advertisement system, comprising:
the playing screen is used for displaying the interactive video advertisement picture and selecting the interactive video object on the picture;
the interactive screen is used for displaying an interactive video advertisement interactive interface and inputting an interactive video object and interactive operation information;
the control mainboard, interactive video advertisement include video and script file, the control mainboard can call correspondingly the script file, the script file has set for the interactive video object and the interactive operation information of each frame of video, is used for controlling the play screen shows interactive video advertisement picture and responds interactive video object and interactive operation information, and control interactive screen shows interactive interface and responds interactive video object and interactive operation information, the control mainboard still includes:
the interactive screen driving unit is used for loading the related interactive video objects according to the area marks of the video frames and controlling the interactive screen to receive and respond the corresponding interactive video objects and the interactive operation information according to the interactive setting of the area marks;
and the playing screen driving unit is used for controlling the playing screen to display the corresponding interactive video advertisement picture and responding to the interactive video object and the interactive operation information.
2. A multi-screen interactive video advertisement system as recited in claim 1, wherein the control motherboard further comprises:
the bullet screen input unit is used for receiving the voice bullet screen and the character bullet screen;
a voice text bullet screen conversion unit for converting the voice bullet screen into a text bullet screen,
and the bullet screen output unit is used for uploading the character bullet screen to the cloud platform and outputting the character bullet screen to the interactive screen and/or the playing screen.
3. A multi-screen interactive video advertising system as recited in any one of claims 1-2, wherein the control motherboard further comprises:
and the display master control driving unit is used for receiving the display data of the playing screen and the interactive screen, receiving a picture and video sharing instruction sent by the user terminal, extracting corresponding videos and screenshots in the display data according to the picture and video sharing instruction to generate user experience information, and outputting the user experience information to the user terminal.
4. A multi-screen interactive video advertising system as recited in claim 3, further comprising:
and the sharing display screen is used for sharing the user experience information of the interactive video advertisement.
5. A multi-screen interactive video advertisement system as recited in claim 4, wherein the control motherboard further comprises:
and the sharing display screen driving unit is connected with the cloud platform and used for receiving the user experience information, controlling the sharing display screen to display and input the user experience information and uploading the user experience information to the cloud platform.
6. A multi-screen interactive video advertisement system according to claim 5, wherein the shared display screen driving unit comprises:
and the two-dimension code interaction module is used for verifying and identifying terminal equipment of the two-dimension code so as to log in the cloud platform to share the user experience information.
7. A multi-screen interactive video advertisement system according to claim 1, wherein the interactive screen driving unit includes:
and the somatosensory interaction module is used for identifying the somatosensory signals of the user and generating interactive video objects and interactive operation information.
8. A multi-screen interactive video advertisement system as recited in claim 1, wherein the play screen driving unit comprises:
and the split screen module is used for controlling the playing screen to simultaneously play the interactive video advertisement pictures on each split screen according to the set split screen mode.
9. A multi-screen interactive video advertising system as recited in claim 8, wherein the split-screen module includes:
the foreground split-screen module is used for controlling the foreground layer of the playing screen to simultaneously play interactive video advertisement pictures on each split screen of the foreground layer according to the set split-screen mode and transparency of the foreground layer;
and the background split screen module is used for controlling the background layer of the playing screen to simultaneously play interactive video advertisement pictures on each split screen of the background layer according to the set split screen mode and transparency of the background layer.
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| CN110225382A (en) * | 2019-05-27 | 2019-09-10 | 上海天怀信息科技有限公司 | Audio-video-interactive integration operating software based on split screen control technology |
| CN110392310B (en) * | 2019-07-29 | 2022-06-03 | 北京奇艺世纪科技有限公司 | Display method of video identification information and related equipment |
| CN112637692B (en) * | 2019-10-09 | 2023-04-07 | 阿里巴巴集团控股有限公司 | Interaction method, device and equipment |
| CN111672099B (en) * | 2020-05-28 | 2023-03-24 | 腾讯科技（深圳）有限公司 | Information display method, device, equipment and storage medium in virtual scene |
| CN111754267B (en) * | 2020-06-29 | 2021-04-20 | 浙江德塔森特数据技术有限公司 | Data processing method and system based on block chain |
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