CN109388737A - A kind of sending method, device and the storage medium of the exposure data of content item - Google Patents
A kind of sending method, device and the storage medium of the exposure data of content item Download PDFInfo
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Abstract
This application provides a kind of sending methods of the exposure data of content item, this method comprises: the sliding of set content list is monitored, to monitor sliding action and the sliding stopping movement for the contents list shown in content display area；When the sliding stopping for listening to the contents list acts, one or more content item shown in the content display area is determined；Position of one or more content item in the content display area is obtained respectively；When the position of a content item in one or more content item meets preset conditions of exposure, the exposure data of the content item is acquired；And the exposure data of the content item of acquisition is uploaded to server, so that it carries out content push according to the exposure data of the content item.Correspondingly, present invention also provides a kind of sending devices of the exposure data of content item.
Description
Technical field
This application involves information technology field more particularly to a kind of sending method of the exposure data of content item, device and
Storage medium.
Background technique
In recent years along with the rapid development of science and technology, during the content push of applications client, if can be quasi-
The true point of interest for capturing user either still improves the clicking rate for being pushed content to the accuracy for promoting commending contents
Very big help will be played.Therefore, how to capture user interest also becomes one of the hot issue for currently needing to solve.
Summary of the invention
Present application example proposes a kind of sending method of the exposure data of content item, comprising:
The sliding of set content list is monitored, to monitor the sliding for the contents list shown in content display area
Movement and sliding stopping movement；When the sliding stopping for listening to the contents list acts, determines and shown in the content
One or more content item shown in region；One or more content item is obtained respectively in the content display area
Position；When the position of a content item in one or more content item meets preset conditions of exposure, acquisition
The exposure data of the content item；And the exposure data of the content item of acquisition is uploaded to server, so that its basis
The exposure data of the content item carries out content push.
The example of the application proposes a kind of user terminal, comprising:
Module is monitored, for monitoring the sliding action and the sliding that are directed to the contents list shown in content display area
Stopping movement；
Content item shows determining module, for listening to the sliding stopping movement of the contents list when the monitoring module
When, determine one or more content item shown in the content display area；
Module is obtained, for obtaining position of one or more content item in the content display area respectively；
Acquisition module, for meeting preset exposure when the position of a content item in one or more content item
When striation part, the exposure data of the content item is acquired；And
Uploading module, for the exposure data of the content item of acquisition to be uploaded to server, so that it is according to
The exposure data of content item carries out content push.
Present application example additionally provides a kind of storage medium, is stored with readable instruction, at least one processor can be made to hold
The sending method of the exposure data of row above content item.
By above technical scheme as can be seen that the sending method of the exposure data of above content item can be mentioned to server
For it is a kind of can faithful representation user to the interested parameter of content, enable the server to according to this method send exposure data into
The more accurate and personalized commending contents of row.On the one hand the precision for improving commending contents, makes the clicking rate of recommendation
Accuracy is estimated to be largely increased, still further aspect avoid as blindness to user's recommendation and caused by application client
The problem of inefficiency of end and server, while also saving network and electric power resource.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is the system structure diagram of one example of the application；
Fig. 2 is the flow chart of the sending method of the exposure data of the content item of one example of the application；
Fig. 3 is to show the example of content item in content display area described in one example of the application；
Fig. 4 a is the example of content item display form described in one example of the application；
Fig. 4 b is the example of content item display form described in one example of the application；
Fig. 4 c is the example of content item display form described in one example of the application；
Fig. 5 is the structural schematic diagram of the user terminal of one example of the application；
Fig. 6 is the hardware structural diagram of the user terminal of one example of the application.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that the described embodiment is only a part of the embodiment of the present invention, instead of all the embodiments.Based on this
Embodiment in invention, every other reality obtained by those of ordinary skill in the art without making creative efforts
Example is applied, shall fall within the protection scope of the present invention.
It is succinct and intuitive in order to what is described, hereafter by describing several representative embodiments come to the solution of the present invention
It is illustrated.A large amount of details is only used for helping to understand the solution of the present invention in embodiment.However, it will be apparent that technology of the invention
Scheme can be not limited to these details when realizing.In order to avoid unnecessarily having obscured the solution of the present invention, some embodiment party
Formula is not described meticulously, but only gives frame.Hereinafter, " comprising " refers to " including but not limited to ", " root
According to ... " refer to " according at least to ..., but be not limited to according only to ... ".Hereinafter it is not specifically stated the quantity of an ingredient
When, it is meant that the ingredient is either one or more, or can be regarded as at least one.
The determination method of user interest point is usually the viewing historical record, the label of content, content for passing through content at present
Collection, content the data such as the comment thumbed up with content carry out the point of interest of counting user.But pass through the system to above-mentioned data
Meter discovery, the collection of content thumb up and compare the viewing historical record of content with data such as comments and seem very little, and these
The collection of data has a premise in many cases: user watched the content, thus as content collection, thumb up, comment on
Etc. data cannot function as a user to the whether interested major parameter of this content, and can only be used to that reinforce user interior to this
Hold interested degree, thus need it is a kind of can faithful representation user to the interested parameter of content.
In the example of the application, above content can specifically refer to the multimedia content such as audio, video, picture, or packet
Content of text such as news, article containing text etc. can also be that video/audio/picture etc. is obtained in conjunction with text comprising letter
The content of breath.In the example of the application, above-mentioned various forms of contents are usually that user is presented in a manner of contents list
On the screen of terminal.Wherein, each contents list may include one or more of content items.Here, above content item is
Refer to the region of complete content in above content list, comprising: the title of content, the play area of content, content
Function strip area etc., wherein generally further include that the label of content, the comment number of content, content thumb up on the function item of content
Several and more buttons etc..The list that above content list is made of above content item, in the contents list, each
Content item has an index of a natural number, and first content entry index is 0, behind the index of every content item successively add 1.It is above-mentioned
Content display area is to show the region of one or more content item in above content list.But due to the screen of user terminal
Curtain size is limited, is typically only capable to show 2-3 content item simultaneously on the screen of user terminal, therefore, includes in contents list
When content item number is more, user usually can slide each of the modes browsing content lists such as touch screen by up and down or left and right
Content item.Specific display form about contents list will illustrate later.
To solve the above-mentioned problems, the example of the application proposes a kind of sending method of the exposure data of content item, should
Method is applied to the applications client of user terminal, for determining exposure data of the content in applications client.Further,
The important parameter that above-mentioned exposure data can be used as determining user interest point is sent to application server, is applied to user
The determination of point of interest, and final application is to the push of content.The introducing of exposure data of the above content in applications client is very
The good user interest point that compensates for determines deficiency in method, so that the clicking rate for being pushed content is increased dramatically, achieves
Good push effect.
In the example of the application, above-mentioned exposure data may include content identification and user identifier.Wherein, above content
Mark is the unique identification for distinguishing a content item, can be used to calculate the click volume an of content item and the ratio of light exposure
It is worth (ctr)；Above-mentioned user identifier is the unique identification for distinguishing different user, such as wechat account, cell-phone number and QQ number code
Etc..
Further, above-mentioned exposure data can also include push algorithm, user terminal identification and the user of content
Log in type.Wherein, the push algorithm of above content show the content by which kind of algorithm be pushed out Lai, such as the amount of thumbing up, heat
Degree etc.；Above-mentioned user terminal identification refers to the EIC equipment identification code of the user terminal；Above-mentioned user logs in type and refers to which kind of passes through
What mode logged in, for example wechat logs in, QQ is logged in and phone number logs in etc..In addition, above-mentioned exposure data can also include
Some fields, such as version number, the system version number of applications client etc..
Fig. 1 shows the system knot that the sending method of the exposure data of content item described in some examples of the application is applicable in
Structure schematic diagram.As shown in Figure 1, the system of the application includes at least: user terminal 11, network 12 and application server 13.
In some examples of the application, above-mentioned user terminal 11 can be smart phone, PAD, personal computer peace
The intelligent terminals such as plate computer.It include display device, such as touch screen on the user terminal 11.Under normal circumstances, with
Various applications clients can be installed, for example, the applications clients such as Tencent's news and everyday flash report in family terminal 11.Application visitor
Family end can obtain various types of contents from server 13 and show in the display device of itself to user.Further, exist
In the example of the application, above-mentioned applications client can also further determine that the exposure of content item while showing various content items
Light data, and determining exposure data is sent to application server 13.
Application server 13 is application server corresponding with applications client, for example, it may be Tencent's NEWS SERVER
Etc..Application server software in application server 13 mentions together with the application client in user terminal 11 for user
For service, for example, the contents such as playing video file, news.Above-mentioned application server 13 can be individual server can also be with
It is the cluster server of multiple server compositions.
Network 12 may include cable network and wireless network.As shown in Figure 1, netting side in access, user terminal 11 can
Wirelessly or wired mode is linked into network 12；And in core net side, application server 13 is usually
Network 12 is connected to by wired mode.Certainly, application server 13 can also be connected to network 12 wirelessly.
Under the premise of herein, it is based on above-mentioned system structure shown in FIG. 1, the example of the application provides a kind of exposure of content item
The sending method of light data, this method can be applied to the applications client on user terminal 11, can be used for acquiring user terminal
The exposure data of the content item shown on 11 and the above-mentioned exposure data of acquisition is reported to application server 13 so that its into
Line number carries out individualized content push according to statistics and then according to calculated result to user.
Fig. 2 shows the flow charts of the sending method of the exposure data of the content item of present application example offer.Such as Fig. 2 institute
Show, comprising the following steps:
Step 201: the sliding of set content list is monitored, to monitor for the content column shown in content display area
The sliding action of table and sliding stopping movement.
It in some instances, can be up and down or left if user wants to browse the content item hidden in above content list
Right sliding above content list, to browse the content item hidden in above content list.Sliding to the contents list is set
It monitors, it, can be with to monitor for the sliding action of contents list and sliding stopping movement being shown in content display area
It acts the applications client of user terminal 11 for the sliding stopping of the contents list in response to user, shows contents list
In the function of one or more content item be triggered to show one or more content item in the contents list.
In some instances, the applications client of user terminal 11 asking in response to the content item in browsing content list
It asks, one or more content item in the contents list is shown in content display area.
Specifically, the applications client of user terminal 11 can be with call operation systematic difference program during realization
Programming interface, such as the listview control of Android system are stopped to monitor the above-mentioned sliding action for contents list and sliding
Stop is made.
Step 202: when the sliding stopping for listening to the contents list acts, determining in the content display area
One or more content item shown.
Here, the applications client of user terminal 11 passes through in the sliding stopping movement for listening to the contents list
The interface function of call operation system can determine one or more content item shown in the content display area, namely really
It is scheduled on the mark that content display area shows one or more content item of above-mentioned determination.
For example, Fig. 3, which is shown, shows the example of content item in content display area.As shown in figure 3, in content display area
3 content items are illustrated in 301, it is assumed that the index of above-mentioned 3 content items is followed successively by 1,2,3, then above-mentioned 3 content items can claim
For content item 1 (302), content item 2 (303) and content item 3 (304).By taking content item 2 (303) as an example, it can be seen that one complete
Whole content item includes: the title 305 of content, the play area 306 of content, function strip area 307 of content etc., wherein interior
Generally further include the label 3071 of content, the comment of content on the function item of appearance or thumbs up number 3072 and more button 3073 etc..
Further, show that one or more content item in the contents list can wrap in content display area
Include diversified forms.Fig. 4 a-4c respectively illustrates three kinds of different content item display forms.It should be noted that the application includes
But these three content item display forms are not limited to, three kinds of content item display forms shown in Fig. 4 a- Fig. 4 c, which are not used in, limits this Shen
Please.As shown in fig. 4 a, two complete content items are illustrated in content display area 401a: being respectively content item 402a and interior
Hold item 403a.As shown in Figure 4 b, 3 content items: content item 402b, content item 403b are illustrated in content display area 401b
With content item 404b, wherein the content of content item 402b and content item 404b show only a part, the displaying of content item 402b
Region is more than half but does not show title, and the display area of content item 404b fewer than half and illustrate title.Such as
Shown in Fig. 4 c, 3 content items: content item 402c, content item 403c and content item are illustrated in content display area 401c
404c, wherein the content of content item 402c and content item 404c show only a part, and the display area of content item 402c is less than
Half and title is not shown, and the display area of content item 404c is more than half and illustrates title.
Step 203: obtaining position of one or more content item in the content display area respectively.
In some instances, the above-mentioned position for obtaining one or more content item respectively in the content display area
Set may include: obtain respectively coboundary ordinate y1 of one or more content item in the content display area and
Lower boundary ordinate y2.
In order to carry out position reference, top boundary ordinate yt and the bottom of the content display area are also further obtained
Boundary ordinate yb.
Specifically, the applications client of user terminal 11 can be by described in the acquisition of the corresponding interface function of operating system
Top boundary ordinate, the bottom boundaries ordinate of content display area, wherein the top boundary ordinate of the content display area
(can be denoted as yt), bottom boundaries ordinate (can be denoted as yb) refer to the top boundary of the content display area, bottom boundaries at user's end
Ordinate under the screen coordinate system at end 11.The coboundary ordinate of a content item in the content display area (can be denoted as
Y1), lower boundary ordinate (can be denoted as y2) refers to that the coboundary of the content item and lower boundary are sat in the screen of user terminal 11
Ordinate under mark system.Here, the screen coordinate system is using the left vertex of screen as origin, using above-mentioned left vertex as starting point
Horizontal edge is horizontal axis, to be the longitudinal axis using above-mentioned left vertex as the longitudinal edge of starting point.Wherein, the coboundary ordinate of the content item (can
Be denoted as y1), lower boundary ordinate (y2 can be denoted as) refer to the coboundary of the content item and the screen of lower boundary and user terminal 11
The ordinate of the longitudinal axis intersection point of curtain coordinate system.
Still by taking Fig. 3 as an example, the screen coordinate system of user terminal 11 is origin with left vertex 308, to be with left vertex 308
The horizontal edge 309 of point is horizontal axis, for the longitudinal edge 310 of starting point to be the longitudinal axis with left vertex 308.User terminal 11 obtains content show area
The coboundary of top boundary ordinate 311, bottom boundaries ordinate 312 and a certain the content item such as content item 2 (303) in domain 301 is vertical
Coordinate 313, lower boundary ordinate 314.
Still by taking Fig. 3 as an example, the coboundary ordinate of content item 303 is coboundary and the user terminal 11 of content item 303
The ordinate of the intersection point 313 of the longitudinal axis 310 of screen coordinate system, the lower boundary that lower boundary ordinate is content item 303 and user are whole
The ordinate of the intersection point 314 of the longitudinal axis 310 of the screen coordinate system at end 11.
Step 204: when the position of a content item in one or more content item meets preset exposure item
When part, the exposure data of the content item is acquired.
In some examples of the application, above-mentioned preset conditions of exposure is according to one or more content item
In a content item coboundary ordinate y1 and lower boundary ordinate y2 and the content display area top boundary ordinate
The conditions of exposure of yt and bottom boundaries ordinate yb setting.
In some instances, according to the coboundary ordinate y1 of a content item in one or more content item under
The conditions of exposure that boundary ordinate y2 and the top boundary ordinate yt and bottom boundaries ordinate yb of the content display area are set
It include: the top boundary of the coboundary ordinate y1 and lower boundary ordinate y2 according to the content item and the content display area
Ordinate yt and bottom boundaries ordinate yb determines that the content item all in the content show area, or determines the content item
Positioned at the top of the content display area and the title division of the content item is in the content show area, or described in determination
Content item is located at the bottom of the content display area and more than half part of the content item in the content show area.
In some instances, as previously mentioned, if user wants viewing not in content display area is shown
Rong Xiang can slide above content list, however since the randomness of above content list sliding speed leads to its sliding distance
It is too small, to cause repeated acquisition.In order to avoid above content list sliding distance it is too small caused by repeated acquisition the problem of, if
Top set portion index and bottom index, wherein the top index represents in the content item of last collected exposure data in institute
State the index value of the content item of topmost in content display area；The bottom index represents last collected exposure data
In content item in the content display area content item of lowest part index value；It is shown uploading the content to server
After the exposure data of one or more content item in region finishes, in the exposure data in content item index value most
Small value updates the top index；And the bottom rope is updated with the maximum value in the exposure data in content item index value
Draw.
Further, when showing one or more content items in above content display area for the first time, the top is set
Portion's index and the bottom index the initial value of two parameters, generally by the initial value of top index and bottom index
It is disposed as -1.By the way that the top index and bottom index is arranged, repeated acquisition caused by small distance movement is avoided
The problem of, it on the one hand ensure that the accuracy of the exposure data of acquisition, still further aspect also avoid making due to repeated acquisition
At repetition to server upload exposure data, improve the efficiency of applications client and server, saved network and electric power
Resource.
In some instances, above-mentioned preset conditions of exposure can be the full content of the content item all described
In content display area, the coboundary ordinate y1 that specifically can be the content item is more than or equal to the content display area
Top boundary ordinate yt, and the lower boundary ordinate y2 of the content item is less than or equal to the bottom boundaries of the content display area
Ordinate yb.In such a case, it is possible to acquire the exposure data of the content item.Such case specifically can be with formula description
Are as follows: y1 >=yt&&y2≤yb.
In some instances, in order to avoid above content list sliding distance it is too small caused by repeated acquisition the problem of,
After meeting above-mentioned preset conditions of exposure, the index of the content item can also be further determined that whether in the top rope
Draw with the bottom index in the range of, if not, namely the content item be not collected, then acquire the content item
Exposure data.
For example, the coboundary ordinate y1 (313) such as the content item 2 (303) in Fig. 3 is more than or equal to content display area
The lower boundary ordinate y2 (314) of 301 top boundary ordinate yt (311) and content item 2 (303) is less than or equal to content show area
Bottom boundaries ordinate yb (312) namely content item 2 (303) the entire content item in domain 301 all in content display area 301, because
This, acquires the exposure data of content item 2 (303).
Further, can also further determine that content item 2 (303) index whether the top index and it is described
In the range of the index of bottom.Specifically, it is initial value -1 namely interior that top index and the bottom, which index current value,
Hold the index value 2 of item 2 not between -1~-1, therefore, acquires the exposure data of content item 2 (303).
In some instances, above-mentioned preset conditions of exposure can be the content item and be located at the content show area
The title division of the top in domain and the content item specifically can be the top of the content item in the content display area
Boundary ordinate y1 is less than the top boundary ordinate yt of the content display area, and the lower boundary ordinate y2 of the content item is greater than
Equal to the top boundary ordinate yt of the content display area, and the coboundary ordinate y1 of the content item adds the content
The height y of the title of item is greater than the top boundary ordinate yt of the content display area.In such a case, it is possible to acquire described
The exposure data of content item.Such case specifically can be with formula description are as follows: y1≤yt&&y2 >=yt&&y1+y >=yt.
In some instances, in order to avoid above content list sliding distance it is too small caused by repeated acquisition the problem of,
After meeting above-mentioned preset conditions of exposure, the index of the content item can also be further determined that whether in the top rope
Draw with the bottom index in the range of, if not, namely the content item be not collected, then acquire the content item
Exposure data.
For example, the coboundary ordinate y1 such as the content item 1 (302) in Fig. 3 is less than the top boundary of content display area 301
Ordinate yt (311), and the lower boundary ordinate y2 of content item 1 (302) is more than or equal to the top boundary of content display area 301
Ordinate yt (311) namely content item 1 (302) are located at the top of content display area 301, while content item 1 (302) is upper
Boundary ordinate y1 is greater than the top boundary ordinate yt (311) of content display area 301 plus the height y (315) of its title,
That is the title of content item 1 (302) is also illustrated in content display area 301, acquires the exposure data of content item 1 (302).
Further, can also further determine that content item 1 (302) index whether the top index and it is described
In the range of the index of bottom.Specifically, it is initial value -1 namely interior that top index and the bottom, which index current value,
Hold the index value 1 of item 1 not between -1~-1, therefore, acquires the exposure data of content item 1 (302).
In some instances, above-mentioned preset conditions of exposure can be the content item and be located at the content show area
More than half content of the bottom in domain and the content item specifically can be the content item in the content display area
Coboundary ordinate y1 is less than the bottom boundaries ordinate yb, the lower boundary ordinate y2 of the content item of the content display area
Bottom boundaries ordinate yb greater than the bottom boundaries ordinate yb of the content display area, and the content display area subtracts institute
The height for stating the coboundary ordinate y1 of content item accounts for more than half of the entire height of the content item.In this case,
The exposure data of the content item can be acquired.Such case specifically can be with formula description are as follows: y1<yb&&y2>yb&&2*
(yb-y1)>(y2-y1)。
In some instances, in order to avoid above content list sliding distance it is too small caused by repeated acquisition the problem of,
After meeting above-mentioned preset conditions of exposure, the index of the content item can also be further determined that whether in the top rope
Draw with the bottom index in the range of, if not, namely the content item be not collected, then acquire the content item
Exposure data.
For example, the coboundary ordinate y1 such as the content item 3 (304) in Fig. 3 is less than the bottom edge of the content display area
Boundary ordinate yb (312), and the lower boundary ordinate y2 of content item 3 (304) is greater than the bottom boundaries of the content display area
Ordinate yb (312) namely content item 3 (304) are located at the bottom of content display area 301, while content item 3 (304) is shown
Part out accounts for more than half of the entire height of content item 3 (304), acquires the exposure data of content item 3 (304).
Further, can also further determine that content item 3 (304) index whether the top index and it is described
In the range of the index of bottom.Specifically, it is initial value -1 namely interior that top index and the bottom, which index current value,
Hold the index value 3 of item 3 not between -1~-1, therefore, acquires the exposure data of content item 3 (304).
In some instances, a contents list is set and shows time timer；The contents list is directed to when listening to
Sliding stopping movement when, start the contents list and show time timer；When listening to the cunning for the contents list
When movement, stops the contents list and show time timer；And before the exposure data for acquiring the content item, really
The fixed contents list shows whether the value of time timer is greater than or equal to the pre-set residence time, when described one or
The position of a content item meets preset conditions of exposure in a plurality of content item and the contents list shows time meter
When device value be greater than or equal to the pre-set residence time when, just acquire the exposure data of the content item.
Step 205: the exposure data of the content item of acquisition being uploaded to server, so that it is according to the content item
Exposure data carry out content push.
In some instances, the exposure data of the content item of acquisition is uploaded to by the applications client of user terminal 11
Server, so as to be calculated after server receives above-mentioned exposure data according to above-mentioned exposure data and the playback volume being obtained ahead of time
Click-through-rate (the ctr:Click- of the playback volume of above content item and the first ratio of light exposure namely above content item
Through-Rate) and the ratio of the playback volume of all the elements item and light exposure, namely total click-through-rate (ctr), in turn
Personalized push is carried out according to the click-through-rate of single content item and total click-through-rate.
In some instances, the exposure data of multiple content items can be once uploaded, for example, can stop in primary sliding
The exposure data of all content items for meeting conditions of exposure and upload in content display area can be acquired afterwards.
In some instances, after each content item for having traversed current presentation, in response to the sliding of the contents list
Stopping movement showing new one group of content item in content display area, and gos to step 202, wherein above-mentioned new one group of content
Item includes one or more content items.
In some instances, in order to avoid above content list sliding distance it is too small caused by repeated acquisition the problem of, can
With after uploading the exposure data of one or more content item in the content display area to server, according to upload
Exposure data update the value of top index and bottom index.Specifically, content in the exposure data can be used
Minimum value (content item at the top of content display area) in entry index value updates the top index；And with the exposure
Maximum value (content item positioned at content display area bottom) in light data in content item index value updates the bottom index.
Still by taking Fig. 3 as an example, as previously mentioned, illustrate 3 content items in Fig. 3 altogether, index is followed successively by 1,2,3, then and above-mentioned 3
Content item is properly termed as content item 1 (302), content item 2 (303) and content item 3 (304), therefore, will currently show in content
The index value 1 of the content item 1 (302) of the topmost in region 301 assigns the value that above-mentioned top index has updated above-mentioned top index
It is 1；Will above-mentioned bottom index currently have been assigned in the index value 3 of the content item 3 (304) of the lowest part of content display area 301
The value for updating above-mentioned bottom index is 3.
By above technical scheme as can be seen that the sending method of the exposure data of above content item can be mentioned to server
For it is a kind of can faithful representation user to the interested parameter of content, enable the server to according to this method send exposure data into
The more accurate and personalized commending contents of row.On the one hand the precision for improving commending contents, makes the clicking rate of recommendation
Accuracy is estimated to be largely increased, still further aspect avoid as blindness to user's recommendation and caused by application client
The problem of inefficiency of end and server, while also saving network and electric power resource.
The sending method of the exposure data of the corresponding above content item, present invention also provides realize that the user of the above method is whole
End 500.
In some examples of the application, the user terminal 500 of the sending method of the exposure data of above-mentioned realization content item
Can structure chart as shown in Figure 5 realize, including monitor module 501, content item shows determining module 502, obtains module 503, adopts
Collect module 504 and uploading module 505, the function of each module be as follows:
Module 501 is monitored to be used to monitor the sliding action and cunning for the contents list shown in content display area
Dynamic stopping movement；
It is dynamic that content item shows that sliding of the determining module 502 for listening to the contents list when the monitoring module stops
When making, one or more content item shown in the content display area is determined；
Module 503 is obtained, for obtaining position of one or more content item in the content display area respectively
It sets；
Acquisition module 504, for being preset when the position of a content item in one or more content item meets
Conditions of exposure when, acquire the exposure data of the content item；And
Uploading module 505, for the exposure data of the content item of acquisition to be uploaded to server, so that it is according to institute
The exposure data for stating content item carries out content push.
In some instances, the top boundary that above-mentioned acquisition module 503 is further used for obtaining the content display area is indulged
Coordinate yt and bottom boundaries ordinate yb.At this point, the acquisition module obtains one or more content item described respectively
Position in content display area includes: that the acquisition module obtains one or more content item in the content exhibition respectively
Show the coboundary ordinate y1 and lower boundary ordinate y2 in region；And the preset conditions of exposure is according to
The coboundary ordinate y1 and lower boundary ordinate y2 of a content item and the content show area in one or more content item
The conditions of exposure of top boundary ordinate yt and bottom boundaries ordinate the yb setting in domain.Wherein, specific conditions of exposure can refer to
The example of front.
In some instances, further setting top indexes and bottom index above-mentioned uploading module 505, wherein the top
Portion's index represents in the last content item for being collected exposure data the content item of topmost in the content display area
Index value；The bottom index represents most lower in the content display area in the content item of last collected exposure data
The index value of the content item in portion；At this point, the uploading module uploaded to server one in the content display area or
The exposure data of a plurality of content item is further updated with the minimum value in the exposure data in content item index value after finishing
The top index；And the bottom is updated with the maximum value in the exposure data in content item index value and is indexed；And
What whether the index that the acquisition module 504 will further determine the content item indexed in top index and the bottom
In range, if the index of the content item executes acquisition not in the range of top index and the bottom index
The operation of the exposure data of the content item.
In some instances, it is described in some instances, top index is further arranged in the uploading module 505
The initial value that two parameters are indexed with the bottom is -1.
In some instances, above-mentioned user terminal 500 can further include: timing module 506, in the prison
When module being listened to listen to the sliding stopping movement for the contents list, starting contents list shows time timer；And
When the monitoring module listens to the sliding action for the contents list, stops the contents list and show time timing
Device；And
The acquisition module further before the exposure data for acquiring the content item, determines that the contents list is shown
Whether the value of time timer is greater than or equal to the pre-set residence time, when in one or more content item one
The position for holding item meets preset conditions of exposure and the contents list shows that the value of time timer is greater than or equal to
When the pre-set residence time, the exposure data of the content item is acquired.
Fig. 6 shows the calculating equipment 600 where the user terminal 500 for the sending method of exposure data for realizing content item
Composite structural diagram.As shown in fig. 6, the calculating equipment include one or more processor (CPU) 602, communication module 604,
Memory 606, user interface 610, and the communication bus 608 for interconnecting these components.
Processor 602 can send and receive data by communication module 604 to realize network communication and/or local communication.
User interface 610 includes one or more output equipments 612 comprising one or more speakers and/or one
Or multiple visual displays.User interface 610 also includes one or more input equipments 614 comprising such as, keyboard, mouse
Mark, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed
Button or control etc..
Memory 606 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random
Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle
Deposit equipment or other non-volatile solid-state memory devices.
The executable instruction set of 606 storage processor 602 of memory, comprising:
Operating system 616, including the program for handling various basic system services and for executing hardware dependent tasks；
Using 618, the various application programs of sending method including the exposure data for realizing content item are this to apply journey
Sequence can be realized the process flow in above-mentioned each example, for example may include the transmission of the exposure data of content item shown in fig. 5
Unit some or all of in the user terminal 500 of method.At least one module in each unit or module 501-506 can deposit
Contain machine-executable instruction.Processor 602 passes through at least one module in each module 501-506 in execution memory 606
Machine-executable instruction, and then can be realized the function of at least one module in above-mentioned each module 501-506.
It should be noted that step and module not all in above-mentioned each process and each structure chart be all it is necessary, can
To ignore certain steps or module according to the actual needs.Each step execution sequence be not it is fixed, can according to need into
Row adjustment.The division of each module is intended merely to facilitate the division functionally that description uses, and in actual implementation, a module can
It is realized with point by multiple modules, the function of multiple modules can also be realized by the same module, these modules can be located at same
In a equipment, it can also be located in different equipment.
Hardware module in each embodiment can in hardware or hardware platform adds the mode of software to realize.Above-mentioned software
Including machine readable instructions, it is stored in non-volatile memory medium.Therefore, each embodiment can also be presented as software product.
Therefore, some examples of the application additionally provide a kind of computer readable storage medium, are stored thereon with computer
Instruction, wherein the computer instruction realizes the step of any figure the method in above-mentioned Fig. 2-4c when being executed by processor.
In each example, hardware can be by special hardware or the hardware realization of execution machine readable instructions.For example, hardware can be with
Permanent circuit or logical device (such as application specific processor, such as FPGA or ASIC) specially to design are used to complete specifically to grasp
Make.Hardware also may include programmable logic device or circuit by software provisional configuration (as included general processor or other
Programmable processor) for executing specific operation.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution
To realize.Obviously, data processor constitutes the application.In addition, being commonly stored data processing in one storage medium
Program is by directly reading out storage medium or the storage by program being installed or being copied to data processing equipment for program
It is executed in equipment (such as hard disk and/or memory).Therefore, such storage medium also constitutes the application, and present invention also provides one
Kind non-volatile memory medium, wherein being stored with data processor, this data processor can be used for executing in the application
State any one of method example example.
The corresponding machine readable instructions of module in Fig. 5 can be such that operating system operated on computer etc. completes here
The some or all of operation of description.Non-volatile computer readable storage medium storing program for executing can be in the expansion board in insertion computer
In set memory or write the memory being arranged in the expanding element being connected to a computer.Be mounted on expansion board or
CPU on person's expanding element etc. can be according to instruction execution part and whole practical operations.
It, can also be in addition, the device and each module in each example of the application can integrate in one processing unit
It is that modules physically exist alone, can also be integrated in one unit with two or more devices or module.Above-mentioned collection
At unit both can take the form of hardware realization, can also realize in the form of software functional units.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Within mind and principle, any modification, equivalent substitution, improvement and etc. done be should be included within the scope of the present invention.
Claims (15)
1. a kind of sending method of the exposure data of content item, wherein the described method includes:
The sliding of set content list is monitored, to monitor the sliding action for the contents list shown in content display area
And sliding stopping movement；
When the sliding stopping for listening to the contents list acts, determine shown in the content display area one or
A plurality of content item；
Position of one or more content item in the content display area is obtained respectively；
When the position of a content item in one or more content item meets preset conditions of exposure, described in acquisition
The exposure data of content item；And
The exposure data of the content item of acquisition is uploaded to server so that its according to the exposure data of the content item into
Row content push.
2. according to the method described in claim 1, wherein, the method further includes: obtain the content display area
Top boundary ordinate yt and bottom boundaries ordinate yb；Wherein,
The position that one or more content item is obtained respectively in the content display area includes: to obtain institute respectively
State coboundary ordinate y1 and lower boundary ordinate y2 of one or more content item in the content display area；And
The preset conditions of exposure is to sit according to the coboundary of a content item in one or more content item is vertical
Mark top boundary ordinate yt and bottom boundaries ordinate the yb setting of y1 and lower boundary ordinate y2 and the content display area
Conditions of exposure.
It is described according to content item in one or more content item 3. according to the method described in claim 2, wherein
The top boundary ordinate yt and bottom boundaries of coboundary ordinate y1 and lower boundary ordinate y2 and the content display area are vertical to be sat
The conditions of exposure of mark yb setting include: according to the coboundary ordinate y1 and lower boundary ordinate y2 of the content item with it is described interior
The top boundary ordinate yt and bottom boundaries ordinate yb for holding display area determine the content item all in the content show area
It is interior, or determine that the content item is located at the top of the content display area and the title division of the content item in the content
In show area, or determine that the content item is located at the bottom of the content display area and more than half part of the content item
In the content show area.
4. according to the method described in claim 3, wherein, the determination content item is all in the content show area Nei Bao
It includes: if the coboundary ordinate y1 of the content item is more than or equal to the top boundary ordinate yt of the content display area, and
And the lower boundary ordinate y2 of the content item is less than or equal to the bottom boundaries ordinate yb of the content display area, it is determined that institute
Content item is stated all in the content show area.
5. according to the method described in claim 3, wherein, the determination content item is located at the top of the content display area
If the title division of portion and the content item includes: the coboundary ordinate y1 of the content item in the content show area
Less than the top boundary ordinate yt of the content display area, the lower boundary ordinate y2 of the content item is more than or equal in described
Hold the top boundary ordinate yt of display area, and the coboundary ordinate y1 of the content item adds the title of the content item
Height y be greater than the content display area top boundary ordinate yt, it is determined that the content item be located at the content show
The title division of the top in region and the content item is in the content show area.
6. according to the method described in claim 3, wherein, the determination content item is located at the bottom of the content display area
It is sat if portion and more than half part of the content item include: that the coboundary of the content item is vertical in the content show area
The bottom boundaries ordinate yb that y1 is less than the content display area is marked, the lower boundary ordinate y2 of the content item is greater than in described
Hold the bottom boundaries ordinate yb of display area, and the bottom boundaries ordinate yb of the content display area subtracts the content item
Coboundary ordinate y1 height account for the entire height of the content item more than half, it is determined that the content item is located at institute
More than half part of the bottom of content display area and the content item is stated in the content show area.
7. the method according to any one of claim 4-6, wherein the method further includes:
Setting top index and bottom index, wherein the top index represents the content item of last collected exposure data
In in the content display area content item of topmost index value；The bottom index represents last collected exposure
In the content item of data in the content display area content item of lowest part index value；
After the exposure data for uploading one or more content item in the content display area to server finishes, institute is used
It states the minimum value in exposure data in content item index value and updates the top index；And with content item in the exposure data
Maximum value in index value updates the bottom index.
8. according to the method described in claim 7, the preset conditions of exposure further comprises: determining the content item
Index whether the top index and the bottom index in the range of, if it was not then acquiring the exposure of the content item
Light data.
9. according to the method described in claim 1, wherein, the content exposure data includes: content identification and user identifier,
In, the content identification is the unique identification for distinguishing a content, can be used to calculate a content item click volume and
The ratio of light exposure；The user identifier is the unique identification for distinguishing different user.
10. according to the method described in claim 1, wherein, the method further includes:
When listening to the sliding stopping movement for the contents list, starting contents list shows time timer；
When listening to the sliding action for the contents list, stops the contents list and show time timer；And
Before the exposure data for acquiring the content item, determine that the contents list shows whether the value of time timer is greater than
Or it is equal to the pre-set residence time, it is preset when the position of a content item in one or more content item meets
Conditions of exposure and the contents list show time timer value be greater than or equal to the pre-set residence time when, adopt
Collect the exposure data of the content item.
11. a kind of user terminal, wherein the user terminal includes:
Module is monitored, is stopped for monitoring the sliding action for being directed to the contents list shown in content display area and sliding
Movement；
Content item shows determining module, when for listening to the sliding stopping movement of the contents list when the monitoring module,
Determine one or more content item shown in the content display area；
Module is obtained, for obtaining position of one or more content item in the content display area respectively；
Acquisition module, for meeting preset exposure item when the position of a content item in one or more content item
When part, the exposure data of the content item is acquired；And
Uploading module, for the exposure data of the content item of acquisition to be uploaded to server, so that it is according to the content
The exposure data of item carries out content push.
12. user terminal according to claim 11, wherein the acquisition module is further used for obtaining the content exhibition
Show the top boundary ordinate yt and bottom boundaries ordinate yb in region；
It includes: institute that the acquisition module obtains position of one or more content item in the content display area respectively
State obtain module obtain respectively coboundary ordinate y1 of one or more content item in the content display area and
Lower boundary ordinate y2；And
The preset conditions of exposure is to sit according to the coboundary of a content item in one or more content item is vertical
Mark top boundary ordinate yt and bottom boundaries ordinate the yb setting of y1 and lower boundary ordinate y2 and the content display area
Conditions of exposure.
13. user terminal according to claim 12, wherein top index and bottom is further arranged in the uploading module
Index, wherein the top index represents in the content item of last collected exposure data in the content display area
The index value of the content item of topmost；The bottom index represents in the content item of last collected exposure data described interior
Hold the index value of the content item of lowest part in display area；
The uploading module is in the exposure data for uploading one or more content item in the content display area to server
Further the top is updated with the minimum value in the exposure data in content item index value after finishing to index；And use institute
It states the maximum value in exposure data in content item index value and updates the bottom index；
The acquisition module further determines that whether the index of the content item indexed in top index and the bottom
In range, if the index of the content item executes acquisition not in the range of top index and the bottom index
The operation of the exposure data of the content item.
14. user terminal according to claim 11, wherein the user terminal further comprises:
Timing module, when for listening to the sliding stopping movement for the contents list in the monitoring module, in starting
Hold list and shows time timer；And when the monitoring module listens to the sliding action for the contents list, stop
The contents list shows time timer；And
The acquisition module further before the exposure data for acquiring the content item, determines that the contents list shows the time
Whether the value of timer is greater than or equal to the pre-set residence time, when a content item in one or more content item
Position meet preset conditions of exposure and the contents list to show that the value of time timer is greater than or equal to preparatory
When the residence time of setting, the exposure data of the content item is acquired.
15. a kind of storage medium, which is characterized in that be stored with machine readable instructions, at least one processor can be made to execute such as
The described in any item methods of claim 1-10.
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