CN109344347B - Display control method, display control device, electronic equipment and computer-readable storage medium - Google Patents
Display control method, display control device, electronic equipment and computer-readable storage medium Download PDFInfo
- Publication number
- CN109344347B CN109344347B CN201811090151.5A CN201811090151A CN109344347B CN 109344347 B CN109344347 B CN 109344347B CN 201811090151 A CN201811090151 A CN 201811090151A CN 109344347 B CN109344347 B CN 109344347B
- Authority
- CN
- China
- Prior art keywords
- displayed
- display
- display position
- objects
- candidate
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title claims abstract description 39
- 238000011156 evaluation Methods 0.000 claims abstract description 23
- 230000006870 function Effects 0.000 claims description 47
- 238000013441 quality evaluation Methods 0.000 claims description 17
- 238000012549 training Methods 0.000 claims description 11
- 238000012163 sequencing technique Methods 0.000 claims description 4
- 238000010586 diagram Methods 0.000 description 14
- 230000006399 behavior Effects 0.000 description 12
- 238000001303 quality assessment method Methods 0.000 description 8
- 238000006243 chemical reaction Methods 0.000 description 6
- 238000004891 communication Methods 0.000 description 6
- 238000004590 computer program Methods 0.000 description 6
- 238000005516 engineering process Methods 0.000 description 5
- 238000007781 pre-processing Methods 0.000 description 4
- 238000011161 development Methods 0.000 description 3
- 239000000284 extract Substances 0.000 description 2
- 238000012417 linear regression Methods 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- 230000001960 triggered effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 230000010365 information processing Effects 0.000 description 1
- 239000004973 liquid crystal related substance Substances 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
Images
Landscapes
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The embodiment of the disclosure discloses a display control method, a display control device, an electronic device and a computer readable storage medium, wherein the method comprises the following steps: acquiring a list of objects to be displayed, wherein the list of the objects to be displayed sorts the objects to be displayed according to display index scores; when the target display position is detected to be a dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position; and when the evaluation result meets a preset condition, displaying the candidate object to be displayed at the target display position. The technical scheme fully considers the specific characteristics of the display position and the information to be displayed, so that the advantages of display resources can be fully exerted, and the traffic utilization efficiency is greatly improved.
Description
Technical Field
The present disclosure relates to the field of information processing technologies, and in particular, to a display control method and apparatus, an electronic device, and a computer-readable storage medium.
Background
With the development of internet technology, more and more information is displayed on web pages to be acquired and utilized by users, such as notification information, promotion information, and the like. In the prior art, random display arrangement and setting are performed according to the number of information to be displayed and the number of display positions, and the specific characteristics of the display positions and the information to be displayed are not considered, so that the advantages of display resources cannot be fully exerted, and the traffic utilization efficiency is reduced.
Disclosure of Invention
The embodiment of the disclosure provides a display control method and device, electronic equipment and a computer storage medium.
In a first aspect, a display control method is provided in an embodiment of the present disclosure.
Specifically, the display control method includes:
acquiring a list of objects to be displayed, wherein the list of the objects to be displayed sorts the objects to be displayed according to display index scores;
when the target display position is detected to be a dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position;
and when the evaluation result meets a preset condition, displaying the candidate object to be displayed at the target display position.
With reference to the first aspect, the present disclosure provides, in a first implementation form of the first aspect,
the acquiring of the list of the objects to be displayed includes:
acquiring display data of an object to be displayed, and extracting characteristic information from the display data;
calculating a display index score of the object to be displayed according to the characteristic information;
and sequencing the objects to be displayed according to the display index score to obtain the list of the objects to be displayed.
With reference to the first aspect and the first implementation manner of the first aspect, in a second implementation manner of the first aspect,
the calculating the display index score of the object to be displayed according to the characteristic information comprises the following steps:
obtaining a display index score prediction function, wherein the display index score prediction function is obtained by training according to historical display data of the object to be displayed;
and inputting the characteristic information into the display index score prediction function to obtain the display index score of the object to be displayed.
With reference to the first aspect, the first implementation manner of the first aspect, and the second implementation manner of the first aspect, in a third implementation manner of the first aspect,
when the target display position is detected to be the dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position, including:
when the target display position is detected to be the dynamic display position, determining the object to be displayed with the display index score at the preset position in the object list to be displayed as the candidate object to be displayed;
and evaluating the display quality of the candidate objects to be displayed at the dynamic display position.
With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, and the third implementation manner of the first aspect, in a fourth implementation manner of the first aspect, the evaluating the display quality of the candidate to-be-displayed object at the dynamic display position includes:
acquiring a display quality evaluation index;
and calculating the display quality evaluation score of the candidate object to be displayed at the dynamic display position based on the display quality evaluation index.
With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, and the fourth implementation manner of the first aspect, in a fifth implementation manner of the first aspect, the present disclosure further includes:
when the target display position is detected to be a fixed display position, displaying an object to be displayed with the highest display index score in the object list to be displayed at the target display position;
and removing the displayed display object from the list of objects to be displayed.
In a second aspect, a display control apparatus is provided in an embodiment of the present disclosure.
Specifically, the display control device includes:
the display device comprises an acquisition module, a display module and a display module, wherein the acquisition module is configured to acquire an object list to be displayed, and the object list to be displayed sorts the objects to be displayed according to display index scores;
the evaluation module is configured to determine a candidate to-be-displayed object when the target display position is detected to be a dynamic display position, and evaluate the display quality of the candidate to-be-displayed object at the dynamic display position;
and the first display module is configured to display the candidate to-be-displayed object at the target display position when the evaluation result meets a preset condition.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including a memory and a processor, where the memory is used to store one or more computer instructions for supporting a display control apparatus to execute the display control method in the first aspect, and the processor is configured to execute the computer instructions stored in the memory. The display control apparatus may further include a communication interface for the display control apparatus to communicate with other devices or a communication network.
In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium for storing computer instructions for a display control apparatus, where the computer instructions include computer instructions for executing the display control method in the first aspect to the display control apparatus.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
according to the technical scheme, the objects to be displayed are ranked according to the display index scores, the dynamic display positions are set, and whether the candidate objects to be displayed are displayed at the dynamic display positions or not is determined according to the dynamic display positions and the display quality evaluation results of the candidate objects to be displayed. The technical scheme fully considers the specific characteristics of the display position and the information to be displayed, so that the advantages of display resources can be fully exerted, and the traffic utilization efficiency is greatly improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
Other features, objects, and advantages of the present disclosure will become more apparent from the following detailed description of non-limiting embodiments when taken in conjunction with the accompanying drawings. In the drawings:
fig. 1 illustrates a flowchart of a display control method according to an embodiment of the present disclosure;
fig. 2 illustrates a flowchart of step S101 of the display control method according to the embodiment illustrated in fig. 1;
fig. 3 shows a flowchart of step S202 of the display control method according to the embodiment shown in fig. 2;
fig. 4 illustrates a flowchart of step S102 of the display control method according to the embodiment illustrated in fig. 1;
fig. 5 illustrates a flowchart of step S402 of the display control method according to the embodiment illustrated in fig. 4;
fig. 6 illustrates a block diagram of a display control apparatus according to an embodiment of the present disclosure;
fig. 7 is a block diagram showing a configuration of an acquisition module 601 of the display control apparatus according to the embodiment shown in fig. 6;
fig. 8 is a block diagram showing the structure of a first calculation submodule 702 of the display control apparatus according to the embodiment shown in fig. 7;
FIG. 9 is a block diagram showing the structure of an evaluation module 602 of the display control apparatus according to the embodiment shown in FIG. 6;
FIG. 10 is a block diagram showing the structure of an evaluation sub-module 902 of the display control apparatus according to the embodiment shown in FIG. 9;
FIG. 11 shows a block diagram of an electronic device according to an embodiment of the present disclosure;
fig. 12 is a schematic structural diagram of a computer system suitable for implementing a display control method according to an embodiment of the present disclosure.
Detailed Description
Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement them. Also, for the sake of clarity, parts not relevant to the description of the exemplary embodiments are omitted in the drawings.
In the present disclosure, it is to be understood that terms such as "including" or "having," etc., are intended to indicate the presence of the disclosed features, numbers, steps, behaviors, components, parts, or combinations thereof, and are not intended to preclude the possibility that one or more other features, numbers, steps, behaviors, components, parts, or combinations thereof may be present or added.
It should be further noted that the embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
The technical scheme provided by the embodiment of the disclosure arranges the objects to be displayed according to the display index scores, sets the dynamic display position, and determines whether to display the candidate objects to be displayed on the dynamic display position according to the dynamic display position and the display quality evaluation result of the candidate objects to be displayed. The technical scheme fully considers the specific characteristics of the display position and the information to be displayed, so that the advantages of display resources can be fully exerted, and the traffic utilization efficiency is greatly improved.
Fig. 1 illustrates a flowchart of a display control method according to an embodiment of the present disclosure. As shown in fig. 1, the display control method includes the following steps S101 to S103:
in step S101, an object list to be displayed is obtained, wherein the object list to be displayed ranks the objects to be displayed according to display index scores;
in step S102, when it is detected that the target display position is a dynamic display position, determining a candidate object to be displayed, and evaluating display quality of the candidate object to be displayed at the dynamic display position;
in step S103, when the evaluation result satisfies a preset condition, the candidate object to be displayed is displayed at the target display position.
As mentioned above, with the development of internet technology, more and more information is presented on web pages to be acquired and utilized by users, such as notification information, promotion information, and the like. In the prior art, random display arrangement and setting are carried out according to the number of information to be displayed and the number of display positions, and the specific characteristics of the display positions and the information to be displayed are not considered, so that the advantages of display resources can not be fully exerted, and the traffic utilization efficiency is reduced.
In view of the above drawbacks, in this embodiment, a display control method is proposed, which first obtains a list of objects to be displayed; when the target display position is detected to be a dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position; and when the evaluation result meets the preset condition, displaying the candidate objects to be displayed at the target display position. The technical scheme fully considers the specific characteristics of the display position and the information to be displayed, so that the advantages of display resources can be fully exerted, and the traffic utilization efficiency is greatly improved.
The object to be displayed refers to an object with certain displayable content, such as promotional information, promotion information, and the like.
The objects to be displayed in the list of objects to be displayed are sorted according to the display index score, for example, the objects to be displayed may be sorted from high to low according to the display index score to form the list of objects to be displayed, or the objects to be displayed may be sorted from low to high according to the display index score to form the list of objects to be displayed. For convenience of description, the present invention will be described in detail below by taking an example of sorting objects to be displayed in a list of objects to be displayed according to a score of a display index from high to low.
In an optional implementation manner of this embodiment, the display positions may be divided into fixed display positions and dynamic display positions, where the fixed display positions refer to a fixed number of display positions, for example, when the fixed display positions are fixed to 5, the objects displayed by the 5 fixed display positions may be set as 5 objects to be displayed with the highest display index score in the list of objects to be displayed; the dynamic display position refers to a display position with a non-fixed number, for example, if there is an object to be displayed that meets the display requirement, the dynamic display position may be set, and if there is no object to be displayed, the dynamic display position may be cancelled.
In an optional implementation manner of this embodiment, in order to balance display resources, the dynamic display positions may be randomly set between the fixed display positions, that is, in all the selectable display positions, the fixed display positions are set first, and then the dynamic display positions are randomly set between the fixed display positions, for example, if there are 6 selectable display positions: position 1, position 2, position 3, position 4, position 5 and position 6, the number of fixed display positions is 4, the number of dynamic display positions is 2, then position 1-4 can be set as fixed display positions first, then the dynamic display positions are randomly inserted before position 1 and between positions 3 and 4, then the position sequence at this time becomes: position 1-dynamic, position 2-fixed, position 3-fixed, position 4-fixed, position 5-dynamic, position 6-fixed; then, sequentially judging the attributes of the display positions according to the sequence of the position sequence, namely sequentially judging whether the target display position is a fixed display position or a dynamic display position from the position 1, if the target display position is the fixed display position, displaying the object to be displayed with the highest display index score in the object list to be displayed at the position, and then removing the displayed object from the object list to be displayed so as to avoid repeated display; if the target display position is a dynamic display position, the candidate object to be displayed needs to be determined firstly, then the dynamic display position and the display quality of the candidate object to be displayed are evaluated, and when the evaluation result meets the preset condition, the candidate object to be displayed can be displayed at the target display position.
In step S103, the target display position and the corresponding candidate object to be displayed may be identified by setting a display identifier.
In an optional implementation manner of this embodiment, as shown in fig. 2, the step S101, that is, the step of acquiring the list of objects to be displayed, includes steps S201 to S203:
in step S201, display data of an object to be displayed is acquired, and feature information is extracted from the display data;
in step S202, calculating a display index score of the object to be displayed according to the feature information;
in step S203, the objects to be displayed are sorted according to the display index score, so as to obtain the list of the objects to be displayed.
In order to embody the display quality of the objects to be displayed and provide data support for selection of subsequent display objects, in the embodiment, the objects to be displayed are sorted in consideration of the display index score. Specifically, firstly, display data of an object to be displayed is acquired, and characteristic information is extracted from the display data; then calculating the display index score of the object to be displayed according to the characteristic information; and finally, sequencing the objects to be displayed according to the display index value to obtain the list of the objects to be displayed.
In an optional implementation manner of this embodiment, the display data of the object to be displayed may include one or more of the following data: user data related to the object to be displayed, merchant data related to the object to be displayed, real-time data of the object to be displayed, cross data of the object to be displayed and the like. Wherein, the user data related to the object to be displayed refers to user attribute data, user transaction data, user operation data and the like related to the object to be displayed; the merchant data related to the object to be displayed refers to merchant attribute data, merchant transaction data, merchant operation data and the like related to the object to be displayed; the real-time data of the object to be displayed refers to actually recorded clicked data, triggered data, transaction data and the like of the object to be displayed; the object cross data to be displayed refers to cross behavior data between a user and a business related to the object to be displayed, such as transaction behavior data, trigger behavior data, operation behavior data, and the like generated by a certain user in a certain business. For example, if a certain object to be displayed is advertisement information of a certain business, the display data thereof may include the name of the business, specific advertisement content, the number of times the advertisement information is clicked, and the like.
The characteristic information of the display data refers to some characteristic data which can be used for characterizing the display data, for example, for user data, the characteristic information can be user attribute characteristics, user transaction characteristics, user operation characteristics and the like, wherein the user attribute characteristics can include user age, user gender, user work nature, user education degree, user marital status and the like; the user transaction characteristics may include user transaction time, user transaction times, user transaction frequency, user transaction amount, user transaction average amount, and the like; the user operation characteristics may include user operation contents, the number of user operations, the frequency of user operations, and the like. For the merchant data, the characteristic information may be merchant attribute characteristics, merchant transaction characteristics, merchant operation characteristics, and the like, wherein the merchant attribute characteristics may include merchant creation time, merchant business amount, merchant transaction frequency, and the like; the merchant transaction characteristics may include merchant transaction time, merchant transaction times, merchant transaction frequency, merchant transaction amount, merchant transaction average amount, and the like; the merchant operating characteristics may include merchant operating content, number of merchant operations, merchant operating frequency, and the like. For the real-time data, the characteristic information may be whether a certain user has a trigger operation such as clicking, collecting, trading, etc. within a preset time period, the number of triggering merchants, etc. For the cross data, the characteristic information may be whether a certain user has trigger operations such as clicking, collecting, trading and the like at a certain merchant within a preset time period, and the content, quantity, amount and the like of the corresponding trigger operations. Still taking an example that a certain object to be displayed is advertisement information of a certain merchant, the feature information of the display data may include attribute features of the merchant, for example, if the merchant is an online merchant, the corresponding feature information is represented as 1, if the merchant is an offline merchant, the corresponding feature information is represented as 0, and so on; content characteristic information may also be included, such as whether the display data relates to shopping, food, or services; and the number of times the display data is clicked, etc.
In an optional implementation manner of this embodiment, before extracting the feature information of the display data, a preprocessing operation may be further performed on the display data of the object to be displayed, so as to improve the effectiveness of the display data. Wherein the pre-processing operation may comprise one or more of the following operations: denoising, complementing, deleting, normalizing, etc.
In an optional implementation manner of this embodiment, as shown in fig. 3, the step S202, that is, the step of calculating the display index score of the object to be displayed according to the feature information, includes steps S301 to S302:
in step S301, a display index score prediction function is obtained, where the display index score prediction function is obtained by training according to historical display data of the object to be displayed;
in step S302, the feature information is input into the display index score prediction function, so as to obtain a display index score of the object to be displayed.
In order to accurately measure the display quality when the object to be displayed is displayed, in this embodiment, the display index score of the object to be displayed is calculated based on a prediction mechanism. Specifically, firstly, a display index score prediction function is obtained; and then inputting the characteristic information into the display index score prediction function to obtain the display index score of the object to be displayed.
In an optional implementation manner of this embodiment, the display index score prediction function may be obtained by training according to historical display data of the object to be displayed, and specific generation and training of the prediction function may use common prediction functions such as a unary or multivariate linear regression prediction function, a nonlinear regression prediction function, an exponential smooth prediction function, a markov prediction function, a state space model prediction function, and the like, which are not described in detail in the present invention.
In an optional implementation manner of this embodiment, when obtaining the display index score prediction function, historical display data of the object to be displayed may be obtained first; then extracting historical characteristic information and corresponding display index information of the historical display data; and then training based on the historical characteristic information and the display index information to obtain the display index score prediction function.
The historical display data of the object to be displayed is similar to the display data of the object to be displayed, except that the historical display data is acquired within a preset historical time period.
The display index information refers to a display quality result of an object to be displayed and is used for being combined with historical characteristic information to train a display index score prediction function. For example, the display index information may be set to represent whether the object to be displayed is clicked by a user within a preset time period after being displayed at a certain display position, if the object to be displayed is clicked, the value of the display index information is set to 1, and if the object to be displayed is not clicked, the value of the display index information is set to 0; the probability of the object to be displayed being clicked by the user within a preset time period after the object to be displayed is displayed at a certain display position may also be set, at this time, the value of the display index information may be directly set to a specific probability value, or may be set to 1 when the probability is higher than a certain probability threshold, or set to 0 otherwise.
The display index score of the object to be displayed is used for representing the display effectiveness of the object to be displayed at a certain display position, that is, after the object to be displayed is displayed at a certain display position, the possibility of effective operation is generated, wherein the effective operation can be, for example, attention, collection, clicking, forwarding, entering a specified link, occurring a transaction and the like.
In an optional implementation manner of this embodiment, as shown in fig. 4, the step S102, that is, when it is detected that the target display position is the dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position, includes steps S401 to S402:
in step S401, when it is detected that the target display position is the dynamic display position, determining an object to be displayed in which a display index score is located at a preset position in the list of objects to be displayed as the candidate object to be displayed;
in step S402, the display quality of the candidate to-be-displayed object at the dynamic display position is evaluated.
In order to further improve the display quality of the object to be displayed, in this embodiment, when it is detected that the target display position is the dynamic display position, a candidate object to be displayed is first determined, and then the display quality of the candidate object to be displayed at the dynamic display position is evaluated.
In an optional implementation manner of this embodiment, as shown in fig. 5, the step S402, namely, the step of evaluating the display quality of the candidate to-be-displayed object at the dynamic display position, includes steps S501 to S502:
in step S501, a display quality evaluation index is acquired;
in step S502, based on the display quality assessment index, a display quality assessment score of the candidate object to be displayed at the dynamic display position is calculated.
Since the display object at the fixed display position is usually the object to be displayed with the highest display index score in the list of objects to be displayed, and the display object at the fixed display position is deleted in the list of objects to be displayed after being selected and displayed, when it is detected that the display position to be processed is the dynamic display position, all the objects to be displayed remaining in the list of objects to be displayed are selectable display objects. In an optional implementation manner of this embodiment, in order to improve the display quality of the object to be displayed and avoid an impact on the display quality of the fixed display position, the preset position may be set as one of the first N bits in the object list to be displayed, such as the first bit, or may be set as one of the N bits in the object list to be displayed, such as the N +1 th bit, or the preset position is set as one of the first N bits in the object list to be displayed and one of the N bits in the object list to be displayed, that is, the object to be displayed whose display index score is located at the first bit and the N +1 th bit in the object list to be displayed is both used as candidate objects to be displayed at the dynamic display position, where N is the number of remaining fixed display positions.
In an optional implementation manner of this embodiment, the display quality assessment index may include one or more of the following indexes: the conversion rate of the commercial tenants is greater than a preset threshold, the click rate of the dynamic display positions is greater than the average click rate of the adjacent first preset number of display positions, the click rate of the commercial tenants is greater than the average click rate of the previous second preset number of commercial tenants in the object list to be displayed, and the like.
The merchant conversion rate refers to the probability that the object to be displayed is seen by a user and generates a transaction behavior. The merchant conversion rate, the clicked rate of the dynamic display position, and the merchant clicked rate can be obtained by predicting and estimating corresponding historical data, the above-described prediction function method can be used, and other prediction estimation methods can also be used, which is not limited in the present invention.
In an optional implementation manner of this embodiment, the display quality assessment indicators may be used alternatively, that is, as long as one of the display quality assessment indicators is satisfied, the assessment result may be considered to satisfy a preset condition; and the evaluation result can be considered to meet the preset condition only if all the display quality evaluation indexes are met.
The preset threshold, the first preset number and the second preset number may be set according to the needs of practical applications, for example, the preset threshold, the first preset number and the second preset number may be set according to the requirements of page flow, the proportion of the flow consumed by the display content at all display positions to the whole page flow, and the like.
In an optional implementation manner of this embodiment, when the preset position includes two or more positions, that is, two or more corresponding candidate objects to be displayed are provided, after the dynamic display position and the display quality of the candidate objects to be displayed are evaluated, if the display quality of one of the candidate objects to be displayed meets a preset condition, the object to be displayed is displayed at the target display position, and if the display quality of two or more of the candidate objects to be displayed meets the preset condition, one candidate object to be displayed may be randomly selected for display, or a candidate object to be displayed with a higher display index score is selected for display, or a corresponding rule is formulated according to actual application needs to select a suitable candidate object to be displayed for display.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods.
Fig. 6 shows a block diagram of a display control apparatus according to an embodiment of the present disclosure, which may be implemented as part or all of an electronic device by software, hardware, or a combination of both. As shown in fig. 6, the display control apparatus includes:
an obtaining module 601, configured to obtain a list of objects to be displayed, where the list of objects to be displayed ranks the objects to be displayed according to display index scores;
the evaluation module 602 is configured to determine a candidate to-be-displayed object when it is detected that the target display position is a dynamic display position, and evaluate the display quality of the candidate to-be-displayed object at the dynamic display position;
a first display module 603 configured to display the candidate to-be-displayed object at the target display position when the evaluation result satisfies a preset condition.
As mentioned above, with the development of internet technology, more and more information is presented on web pages to be acquired and utilized by users, such as notification information, promotion information, and the like. In the prior art, random display arrangement and setting are carried out according to the number of information to be displayed and the number of display positions, and the specific characteristics of the display positions and the information to be displayed are not considered, so that the advantages of display resources can not be fully exerted, and the traffic utilization efficiency is reduced.
In view of the above drawbacks, in this embodiment, a display control apparatus is provided, in which an apparatus acquisition module 601 acquires a list of objects to be displayed; when detecting that the target display position is a dynamic display position, the evaluation module 602 determines a candidate object to be displayed, and evaluates the display quality of the candidate object to be displayed at the dynamic display position; when the evaluation result satisfies the preset condition, the first display module 603 displays the candidate object to be displayed at the target display position. The technical scheme fully considers the specific characteristics of the display position and the information to be displayed, so that the advantages of display resources can be fully exerted, and the traffic utilization efficiency is greatly improved.
The object to be displayed refers to an object with certain displayable content, such as promotional information, promotion information, and the like.
The objects to be displayed in the list of objects to be displayed are sorted according to the display index score, for example, the objects to be displayed may be sorted from high to low according to the display index score to form the list of objects to be displayed, or the objects to be displayed may be sorted from low to high according to the display index score to form the list of objects to be displayed. For convenience of description, the present invention will be described in detail below by taking an example of sorting objects to be displayed in a list of objects to be displayed according to a score of a display index from high to low.
In an optional implementation manner of this embodiment, the display positions may be divided into fixed display positions and dynamic display positions, where the fixed display positions refer to a fixed number of display positions, for example, when the fixed display positions are fixed to 5, the objects displayed by the 5 fixed display positions may be set as 5 objects to be displayed with the highest display index score in the list of objects to be displayed; the dynamic display position refers to a display position with a non-fixed number, for example, if there is an object to be displayed that meets the display requirement, the dynamic display position may be set, and if there is no object to be displayed, the dynamic display position may be cancelled.
In an optional implementation manner of this embodiment, in order to balance display resources, the dynamic display positions may be randomly set between the fixed display positions, that is, in all the selectable display positions, the fixed display positions are set first, and then the dynamic display positions are randomly set between the fixed display positions, for example, if there are 6 selectable display positions: position 1, position 2, position 3, position 4, position 5 and position 6, the number of fixed display positions is 4, the number of dynamic display positions is 2, then position 1-4 can be set as fixed display positions first, then the dynamic display positions are randomly inserted before position 1 and between positions 3 and 4, then the position sequence at this time becomes: position 1-dynamic, position 2-fixed, position 3-fixed, position 4-fixed, position 5-dynamic, position 6-fixed; then, sequentially judging the attributes of the display positions according to the sequence of the position sequence, namely sequentially judging whether the target display position is a fixed display position or a dynamic display position from the position 1, if the target display position is the fixed display position, displaying the object to be displayed with the highest display index score in the object list to be displayed at the position, and then removing the displayed object from the object list to be displayed so as to avoid repeated display; and if the target display position is the dynamic display position, determining the candidate object to be displayed, evaluating the dynamic display position and the display quality of the candidate object to be displayed, and displaying the candidate object to be displayed at the target display position when the evaluation result meets the preset condition.
In the first display module 603, the target display position and the corresponding candidate object to be displayed may be identified by setting a display identifier.
In an optional implementation manner of this embodiment, as shown in fig. 7, the obtaining module 601 includes:
a first obtaining submodule 701 configured to obtain display data of an object to be displayed, and extract feature information from the display data;
a first calculating submodule 702 configured to calculate a display index score of the object to be displayed according to the feature information;
the sorting submodule 703 is configured to sort the objects to be displayed according to the display index score, so as to obtain the list of the objects to be displayed.
In order to embody the display quality of the objects to be displayed and provide data support for selection of subsequent display objects, in the embodiment, the objects to be displayed are sorted in consideration of the display index score. Specifically, the first obtaining submodule 701 obtains display data of an object to be displayed, and extracts feature information from the display data; the first calculating submodule 702 calculates a display index score of the object to be displayed according to the feature information; the sorting submodule 703 sorts the objects to be displayed according to the display index scores to obtain the list of the objects to be displayed.
In an optional implementation manner of this embodiment, the display data of the object to be displayed may include one or more of the following data: user data related to the object to be displayed, merchant data related to the object to be displayed, real-time data of the object to be displayed, cross data of the object to be displayed and the like. Wherein, the user data related to the object to be displayed refers to user attribute data, user transaction data, user operation data and the like related to the object to be displayed; the merchant data related to the object to be displayed refers to merchant attribute data, merchant transaction data, merchant operation data and the like related to the object to be displayed; the real-time data of the object to be displayed refers to actually recorded clicked data, triggered data, transaction data and the like of the object to be displayed; the object cross data to be displayed refers to cross behavior data between a user and a business related to the object to be displayed, such as transaction behavior data, trigger behavior data, operation behavior data, and the like generated by a certain user in a certain business. For example, if a certain object to be displayed is advertisement information of a certain business, the display data thereof may include the name of the business, specific advertisement content, the number of times the advertisement information is clicked, and the like.
The characteristic information of the display data refers to some characteristic data which can be used for characterizing the display data, for example, for user data, the characteristic information can be user attribute characteristics, user transaction characteristics, user operation characteristics and the like, wherein the user attribute characteristics can include user age, user gender, user work nature, user education degree, user marital status and the like; the user transaction characteristics may include user transaction time, user transaction times, user transaction frequency, user transaction amount, user transaction average amount, and the like; the user operation characteristics may include user operation contents, the number of user operations, the frequency of user operations, and the like. For the merchant data, the characteristic information may be merchant attribute characteristics, merchant transaction characteristics, merchant operation characteristics, and the like, wherein the merchant attribute characteristics may include merchant creation time, merchant business amount, merchant transaction frequency, and the like; the merchant transaction characteristics may include merchant transaction time, merchant transaction times, merchant transaction frequency, merchant transaction amount, merchant transaction average amount, and the like; the merchant operating characteristics may include merchant operating content, number of merchant operations, merchant operating frequency, and the like. For the real-time data, the characteristic information may be whether a certain user has a trigger operation such as clicking, collecting, trading, etc. within a preset time period, the number of triggering merchants, etc. For the cross data, the characteristic information may be whether a certain user has trigger operations such as clicking, collecting, trading and the like at a certain merchant within a preset time period, and the content, quantity, amount and the like of the corresponding trigger operations. Still taking an example that a certain object to be displayed is advertisement information of a certain merchant, the feature information of the display data may include attribute features of the merchant, for example, if the merchant is an online merchant, the corresponding feature information is represented as 1, if the merchant is an offline merchant, the corresponding feature information is represented as 0, and so on; content characteristic information may also be included, such as whether the display data relates to shopping, food, or services; and the number of times the display data is clicked, etc.
In an optional implementation manner of this embodiment, before extracting the feature information of the display data, a preprocessing operation may be further performed on the display data of the object to be displayed, so as to improve the effectiveness of the display data. Wherein the pre-processing operation may comprise one or more of the following operations: denoising, complementing, deleting, normalizing, etc.
In an optional implementation manner of this embodiment, as shown in fig. 8, the first calculating sub-module 702 includes:
a second obtaining sub-module 801 configured to obtain a display index score prediction function, where the display index score prediction function is obtained by training according to historical display data of the object to be displayed;
the first determining sub-module 802 is configured to input the feature information into the display index score prediction function, so as to obtain a display index score of the object to be displayed.
In order to accurately measure the display quality when the object to be displayed is displayed, in this embodiment, the display index score of the object to be displayed is calculated based on a prediction mechanism. Specifically, the second obtaining sub-module 801 obtains a display index score prediction function; the first determining submodule 802 inputs the feature information into the display index score prediction function to obtain the display index score of the object to be displayed.
In an optional implementation manner of this embodiment, the display index score prediction function may be obtained by training according to historical display data of the object to be displayed, and specific generation and training of the prediction function may use common prediction functions such as a unary or multivariate linear regression prediction function, a nonlinear regression prediction function, an exponential smooth prediction function, a markov prediction function, a state space model prediction function, and the like, which are not described in detail in the present invention.
In an optional implementation manner of this embodiment, when obtaining the display index score prediction function, historical display data of the object to be displayed may be obtained first; then extracting historical characteristic information and corresponding display index information of the historical display data; and then training based on the historical characteristic information and the display index information to obtain the display index score prediction function.
The historical display data of the object to be displayed is similar to the display data of the object to be displayed, except that the historical display data is acquired within a preset historical time period.
The display index information refers to a display quality result of an object to be displayed and is used for being combined with historical characteristic information to train a display index score prediction function. For example, the display index information may be set to represent whether the object to be displayed is clicked by a user within a preset time period after being displayed at a certain display position, if the object to be displayed is clicked, the value of the display index information is set to 1, and if the object to be displayed is not clicked, the value of the display index information is set to 0; the probability of the object to be displayed being clicked by the user within a preset time period after the object to be displayed is displayed at a certain display position may also be set, at this time, the value of the display index information may be directly set to a specific probability value, or may be set to 1 when the probability is higher than a certain probability threshold, or set to 0 otherwise.
The display index score of the object to be displayed is used for representing the display effectiveness of the object to be displayed at a certain display position, that is, after the object to be displayed is displayed at a certain display position, the possibility of effective operation is generated, wherein the effective operation can be, for example, attention, collection, clicking, forwarding, entering a specified link, occurring a transaction and the like.
In an optional implementation manner of this embodiment, as shown in fig. 9, the evaluation module 602 includes:
a second determining submodule 901, configured to determine, when it is detected that the target display position is the dynamic display position, an object to be displayed in which a display index score is located at a preset position in the object list to be displayed as the candidate object to be displayed;
an evaluation sub-module 902 configured to evaluate a display quality of the candidate object to be displayed at the dynamic display position.
In order to further improve the display quality of the object to be displayed, in this embodiment, when it is detected that the target display position is the dynamic display position, the second determining sub-module 901 determines the candidate object to be displayed, and the evaluating sub-module 902 evaluates the display quality of the candidate object to be displayed at the dynamic display position.
In an optional implementation manner of this embodiment, as shown in fig. 10, the evaluation sub-module 902 includes:
a third obtaining sub-module 1001 configured to obtain a display quality evaluation index;
a second calculating sub-module 1002 configured to calculate a display quality evaluation score of the candidate object to be displayed at the dynamic display position based on the display quality evaluation index.
Since the display object at the fixed display position is usually the object to be displayed with the highest display index score in the list of objects to be displayed, and the display object at the fixed display position is deleted in the list of objects to be displayed after being selected and displayed, when it is detected that the display position to be processed is the dynamic display position, all the objects to be displayed remaining in the list of objects to be displayed are selectable display objects. In an optional implementation manner of this embodiment, in order to improve the display quality of the object to be displayed and avoid an impact on the display quality of the fixed display position, the preset position may be set as one of the first N bits in the object list to be displayed, such as the first bit, or may be set as one of the N bits in the object list to be displayed, such as the N +1 th bit, or the preset position is set as one of the first N bits in the object list to be displayed and one of the N bits in the object list to be displayed, that is, the object to be displayed whose display index score is located at the first bit and the N +1 th bit in the object list to be displayed is both used as candidate objects to be displayed at the dynamic display position, where N is the number of remaining fixed display positions.
In an optional implementation manner of this embodiment, the display quality assessment index may include one or more of the following indexes: the conversion rate of the commercial tenants is greater than a preset threshold, the click rate of the dynamic display positions is greater than the average click rate of the adjacent first preset number of display positions, the click rate of the commercial tenants is greater than the average click rate of the previous second preset number of commercial tenants in the object list to be displayed, and the like.
The merchant conversion rate refers to the probability that the object to be displayed is seen by a user and generates a transaction behavior. The merchant conversion rate, the clicked rate of the dynamic display position, and the merchant clicked rate can be obtained by predicting and estimating corresponding historical data, the above-described prediction function method can be used, and other prediction estimation methods can also be used, which is not limited in the present invention.
In an optional implementation manner of this embodiment, the display quality assessment indicators may be used alternatively, that is, as long as one of the display quality assessment indicators is satisfied, the assessment result may be considered to satisfy a preset condition; and the evaluation result can be considered to meet the preset condition only if all the display quality evaluation indexes are met.
The preset threshold, the first preset number and the second preset number may be set according to the needs of practical applications, for example, the preset threshold, the first preset number and the second preset number may be set according to the requirements of page flow, the proportion of the flow consumed by the display content at all display positions to the whole page flow, and the like.
In an optional implementation manner of this embodiment, when the preset position includes two or more positions, that is, two or more corresponding candidate objects to be displayed are provided, after the dynamic display position and the display quality of the candidate objects to be displayed are evaluated, if the display quality of one of the candidate objects to be displayed meets a preset condition, the object to be displayed is displayed at the target display position, and if the display quality of two or more of the candidate objects to be displayed meets the preset condition, one candidate object to be displayed may be randomly selected for display, or a candidate object to be displayed with a higher display index score is selected for display, or a corresponding rule is formulated according to actual application needs to select a suitable candidate object to be displayed for display.
The present disclosure also discloses an electronic device, fig. 11 shows a block diagram of an electronic device according to an embodiment of the present disclosure, and as shown in fig. 11, the electronic device 1100 includes a memory 1101 and a processor 1102; wherein,
the memory 1101 is used to store one or more computer instructions that are executed by the processor 1102 to implement any of the method steps described above.
Fig. 12 is a schematic block diagram of a computer system suitable for implementing a display control method according to an embodiment of the present disclosure.
As shown in fig. 12, the computer system 1200 includes a Central Processing Unit (CPU)1201, which can execute various processes in the above-described embodiments according to a program stored in a Read Only Memory (ROM)1202 or a program loaded from a storage section 1208 into a Random Access Memory (RAM) 1203. In the RAM1203, various programs and data necessary for the operation of the system 1200 are also stored. The CPU1201, ROM1202, and RAM1203 are connected to each other by a bus 1204. An input/output (I/O) interface 1205 is also connected to bus 1204.
The following components are connected to the I/O interface 1205: an input section 1206 including a keyboard, a mouse, and the like; an output portion 1207 including a display device such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 1208 including a hard disk and the like; and a communication section 1209 including a network interface card such as a LAN card, a modem, or the like. The communication section 1209 performs communication processing via a network such as the internet. A driver 1210 is also connected to the I/O interface 1205 as needed. A removable medium 1211, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like, is mounted on the drive 1210 as necessary, so that a computer program read out therefrom is mounted into the storage section 1208 as necessary.
In particular, the above described methods may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program tangibly embodied on a medium readable thereby, the computer program comprising program code for performing the display control method. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 1209, and/or installed from the removable medium 1211.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowcharts or block diagrams may represent a module, a program segment, or a portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present disclosure may be implemented by software or hardware. The units or modules described may also be provided in a processor, and the names of the units or modules do not in some cases constitute a limitation of the units or modules themselves.
As another aspect, the present disclosure also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the apparatus in the above-described embodiment; or it may be a separate computer readable storage medium not incorporated into the device. The computer readable storage medium stores one or more programs for use by one or more processors in performing the methods described in the present disclosure.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (14)
1. A display control method, comprising:
acquiring a list of objects to be displayed, wherein the list of the objects to be displayed sorts the objects to be displayed according to display index scores;
when the target display position is detected to be a dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position; the dynamic display positions are display positions with unfixed numbers;
and when the evaluation result meets a preset condition, displaying the candidate object to be displayed at the target display position.
2. The method according to claim 1, wherein the obtaining the list of objects to be displayed comprises:
acquiring display data of an object to be displayed, and extracting characteristic information from the display data;
calculating a display index score of the object to be displayed according to the characteristic information;
and sequencing the objects to be displayed according to the display index score to obtain the list of the objects to be displayed.
3. The method according to claim 2, wherein the calculating a display index score of the object to be displayed according to the feature information comprises:
obtaining a display index score prediction function, wherein the display index score prediction function is obtained by training according to historical display data of the object to be displayed;
and inputting the characteristic information into the display index score prediction function to obtain the display index score of the object to be displayed.
4. The method according to any one of claims 1 to 3, wherein when it is detected that the target display position is a dynamic display position, determining a candidate object to be displayed and evaluating the display quality of the candidate object to be displayed at the dynamic display position comprises:
when the target display position is detected to be the dynamic display position, determining the object to be displayed with the display index score at the preset position in the object list to be displayed as the candidate object to be displayed;
and evaluating the display quality of the candidate objects to be displayed at the dynamic display position.
5. The method according to claim 4, wherein the evaluating the display quality of the candidate to-be-displayed object at the dynamic display position comprises:
acquiring a display quality evaluation index;
and calculating the display quality evaluation score of the candidate object to be displayed at the dynamic display position based on the display quality evaluation index.
6. The method of any of claims 1-3, 5, further comprising:
when the target display position is detected to be a fixed display position, displaying an object to be displayed with the highest display index score in the object list to be displayed at the target display position;
and removing the displayed display object from the list of objects to be displayed.
7. A display control apparatus, characterized by comprising:
the display device comprises an acquisition module, a display module and a display module, wherein the acquisition module is configured to acquire an object list to be displayed, and the object list to be displayed sorts the objects to be displayed according to display index scores;
the evaluation module is configured to determine a candidate to-be-displayed object when the target display position is detected to be a dynamic display position, and evaluate the display quality of the candidate to-be-displayed object at the dynamic display position; the dynamic display positions are display positions with unfixed numbers;
and the first display module is configured to display the candidate to-be-displayed object at the target display position when the evaluation result meets a preset condition.
8. An electronic device comprising a memory and a processor; wherein the memory is to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the method steps of:
acquiring a list of objects to be displayed, wherein the list of the objects to be displayed sorts the objects to be displayed according to display index scores;
when the target display position is detected to be a dynamic display position, determining a candidate object to be displayed, and evaluating the display quality of the candidate object to be displayed at the dynamic display position; the dynamic display positions are display positions with unfixed numbers;
and when the evaluation result meets a preset condition, displaying the candidate object to be displayed at the target display position.
9. The electronic device of claim 8, wherein the obtaining the list of objects to be displayed comprises:
acquiring display data of an object to be displayed, and extracting characteristic information from the display data;
calculating a display index score of the object to be displayed according to the characteristic information;
and sequencing the objects to be displayed according to the display index score to obtain the list of the objects to be displayed.
10. The electronic device according to claim 9, wherein the calculating a display index score of the object to be displayed according to the feature information includes:
obtaining a display index score prediction function, wherein the display index score prediction function is obtained by training according to historical display data of the object to be displayed;
and inputting the characteristic information into the display index score prediction function to obtain the display index score of the object to be displayed.
11. The electronic device according to any one of claims 8 to 10, wherein when it is detected that the target display position is a dynamic display position, determining a candidate object to be displayed and evaluating the display quality of the candidate object to be displayed at the dynamic display position includes:
when the target display position is detected to be the dynamic display position, determining the object to be displayed with the display index score at the preset position in the object list to be displayed as the candidate object to be displayed;
and evaluating the display quality of the candidate objects to be displayed at the dynamic display position.
12. The electronic device of claim 11, wherein the evaluating the display quality of the candidate to-be-displayed object at the dynamic display position comprises:
acquiring a display quality evaluation index;
and calculating the display quality evaluation score of the candidate object to be displayed at the dynamic display position based on the display quality evaluation index.
13. The electronic device of any of claims 8-10, 12, further comprising:
when the target display position is detected to be a fixed display position, displaying an object to be displayed with the highest display index score in the object list to be displayed at the target display position;
and removing the displayed display object from the list of objects to be displayed.
14. A computer-readable storage medium having stored thereon computer instructions, characterized in that the computer instructions, when executed by a processor, carry out the method steps of any of claims 1-6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811090151.5A CN109344347B (en) | 2018-09-18 | 2018-09-18 | Display control method, display control device, electronic equipment and computer-readable storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811090151.5A CN109344347B (en) | 2018-09-18 | 2018-09-18 | Display control method, display control device, electronic equipment and computer-readable storage medium |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN109344347A CN109344347A (en) | 2019-02-15 |
| CN109344347B true CN109344347B (en) | 2021-05-28 |
Family
ID=65305743
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811090151.5A Active CN109344347B (en) | 2018-09-18 | 2018-09-18 | Display control method, display control device, electronic equipment and computer-readable storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109344347B (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112214665A (en) * | 2019-07-12 | 2021-01-12 | 北京字节跳动网络技术有限公司 | Content display method and device, electronic equipment and computer readable storage medium |
| CN111026980A (en) * | 2019-08-29 | 2020-04-17 | 拉扎斯网络科技（上海）有限公司 | Data display method and device, electronic equipment and computer readable storage medium |
| CN111124676A (en) * | 2019-12-12 | 2020-05-08 | 拉扎斯网络科技（上海）有限公司 | Resource allocation method and device, readable storage medium and electronic equipment |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104156392A (en) * | 2014-07-09 | 2014-11-19 | 中电科华云信息技术有限公司 | Personalized recommendation method and system for friends and applications |
| CN107908676A (en) * | 2017-10-27 | 2018-04-13 | 深圳市金立通信设备有限公司 | A kind of data display update method, terminal and computer-readable medium |
| CN108133406A (en) * | 2017-12-21 | 2018-06-08 | 北京小度信息科技有限公司 | Method for information display, device, electronic equipment and computer readable storage medium |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10430860B2 (en) * | 2016-09-23 | 2019-10-01 | Conduent Business Services, Llc | Systems and methods for enhancing shopping experience in physical stores |
-
2018
- 2018-09-18 CN CN201811090151.5A patent/CN109344347B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104156392A (en) * | 2014-07-09 | 2014-11-19 | 中电科华云信息技术有限公司 | Personalized recommendation method and system for friends and applications |
| CN107908676A (en) * | 2017-10-27 | 2018-04-13 | 深圳市金立通信设备有限公司 | A kind of data display update method, terminal and computer-readable medium |
| CN108133406A (en) * | 2017-12-21 | 2018-06-08 | 北京小度信息科技有限公司 | Method for information display, device, electronic equipment and computer readable storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| CN109344347A (en) | 2019-02-15 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| WO2017190610A1 (en) | Target user orientation method and device, and computer storage medium | |
| US20200286154A1 (en) | Utilizing item-level importance sampling models for digital content selection policies | |
| CN109344347B (en) | Display control method, display control device, electronic equipment and computer-readable storage medium | |
| CN110674620A (en) | Target file generation method, device, medium and electronic equipment | |
| US20220284067A1 (en) | Method for pushing information, electronic device | |
| US20190080352A1 (en) | Segment Extension Based on Lookalike Selection | |
| CN109685574A (en) | Data determination method and device, electronic equipment and computer readable storage medium | |
| CN110717597A (en) | Method and device for acquiring time sequence characteristics by using machine learning model | |
| CN111126649B (en) | Method and device for generating information | |
| US10394804B1 (en) | Method and system for increasing internet traffic to a question and answer customer support system | |
| CN113205189A (en) | Prediction model training method, prediction method and prediction device | |
| CN117235371A (en) | Video recommendation method, model training method and device | |
| CN115293291B (en) | Training method and device for sequencing model, sequencing method and device, electronic equipment and medium | |
| CN113362141A (en) | Associated commodity recommendation method, device, medium and electronic equipment | |
| CN114764472A (en) | Content pushing method and device | |
| CN110209763B (en) | Data processing method, device and computer readable storage medium | |
| CN112200602A (en) | Neural network model training method and device for advertisement recommendation | |
| CN109684549A (en) | Target data prediction method and device, electronic equipment and computer storage medium | |
| CN111782926A (en) | Method and device for data interaction, storage medium and electronic equipment | |
| CN114637921B (en) | Item recommendation method, device and equipment based on modeling accidental uncertainty | |
| CN112836095B (en) | Object display method, device, electronic equipment, storage medium and program product | |
| CN117952606B (en) | Aggregation payment method, device, equipment and storage medium based on security evaluation | |
| CN110363605B (en) | Information searching method and apparatus and computer readable storage medium | |
| JP2018073341A (en) | Information providing device, information providing method, and information providing program | |
| EP3073432A1 (en) | Country specific revenue estimation |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |