CN109257706B

CN109257706B - Information pushing method and related equipment

Info

Publication number: CN109257706B
Application number: CN201810912698.2A
Authority: CN
Inventors: 胡亚东; 柯世兴
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd
Priority date: 2018-08-10
Filing date: 2018-08-10
Publication date: 2021-03-02
Anticipated expiration: 2038-08-10
Also published as: CN109257706A; WO2020029685A1

Abstract

The application discloses an information pushing method and related equipment, which comprise the following steps: a first NAN device broadcasts first information within a NAN network range of the first NAN device, wherein the first information is used for inquiring user information; the first NAN device receiving first user information from a second NAN device, the first user information sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network; the first NAN device pushes second information to the second NAN device, the second information associated with the first user information. By adopting the embodiment of the application, personalized pushing can be realized, and the information pushing effect is improved.

Description

Information pushing method and related equipment

Technical Field

The present application relates to the field of electronic technologies, and in particular, to an information push method and a related device.

Background

With the rapid development of communication technology, a Neighbor Awareness Networking (NAN) mechanism based on Wi-Fi technology, which is proposed by the Wi-Fi alliance (WFA), is gradually becoming a hot spot of people's attention. In the NAN mechanism, a NAN network formed by a plurality of NAN-enabled devices (NAN devices for short) is called a cluster (cluster). Each NAN device in the cluster may perform service discovery in a Discovery Window (DW) of the cluster to discover other NAN devices capable of performing data transmission therewith, so as to implement mutual data transmission between the NAN devices.

Disclosure of Invention

The embodiment of the application provides an information pushing method and related equipment, which realize personalized pushing and improve the information pushing effect.

In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes:

a first NAN device broadcasts first information within a NAN network range of the first NAN device, wherein the first information is used for inquiring user information;

the first NAN device receiving first user information from a second NAN device, the first user information sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network;

the first NAN device pushes second information to the second NAN device, the second information associated with the first user information.

In a second aspect, an embodiment of the present application provides an information pushing apparatus applied to a system including a first NAN device and a second NAN device, where the information pushing apparatus is applied to the first NAN device, and the apparatus includes:

a processing unit to broadcast first information within a NAN network range of the first NAN device, the first information to query user information; receiving, by a communication unit, first user information from a second NAN device, the first user information being sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network; pushing, by a communication unit, second information to the second NAN device, the second information associated with the first user information.

In a third aspect, an embodiment of the present application provides a NAN device comprising a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the programs include instructions for performing the steps of the method according to the first aspect of the embodiment of the present application.

In a fourth aspect, the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program makes a computer perform some or all of the steps described in the method according to the first aspect of the present application.

In a fifth aspect, the present application provides a computer program product, where the computer program product includes a non-transitory computer-readable storage medium storing a computer program, where the computer program is operable to cause a computer to perform some or all of the steps described in the method according to the first aspect of the present application. The computer program product may be a software installation package.

It can be seen that, in the embodiment of the present application, first, the first NAN device broadcasts first information inquiring about user information within a NAN network where the first NAN device is located; then receiving first user information of a second NAN device sent by the second NAN device aiming at the first information; and finally, second information associated with the first user information is pushed to the second NAN device, so that personalized pushing is realized, and the information pushing effect is improved.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

FIG. 1 is a diagram of a cluster of DWs provided in an embodiment of the present application;

fig. 2A is a schematic structural diagram of an information push system according to an embodiment of the present application;

fig. 2B is a schematic diagram of a program running space of a smart phone according to an embodiment of the present application;

fig. 2C is a system architecture diagram of an android system provided in an embodiment of the present application;

fig. 3 is a schematic flowchart of an information pushing method according to an embodiment of the present application;

fig. 4 is a schematic flowchart of another information pushing method provided in an embodiment of the present application;

fig. 5 is a schematic structural diagram of a NAN device provided in an embodiment of the present application;

fig. 6 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The following are detailed below.

The terms "first," "second," "third," and "fourth," etc. in the description and claims of this application and in the accompanying drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.

Before introducing the information pushing method, system, and device provided by the embodiment of the present application, a NAN mechanism is briefly introduced first.

In the standard established by the Wi-Fi alliance, channel 6 can be used as the discovery channel in the NAN mechanism, and on the channel 6, the duration of DWs is fixed for each cluster, and the time interval between any two DWs adjacent to the cluster is also fixed.

For example, as shown in fig. 1, fig. 1 is a schematic diagram of a DW of a cluster, and according to a standard established by the Wi-Fi alliance, in the DW, NAN devices in the cluster may send a sync beacon (sync beacon) message in the DW, so that the NAN devices in the cluster maintain synchronization, or may send a Service Discovery Frame (SDF) message for service discovery, and in a time other than the DW, the NAN devices in the cluster may send a discovery beacon (discovery beacon) message to announce the existence of the cluster.

Each NAN device in the cluster may perform service discovery in the DW to discover other NAN devices with which data transmission can be performed. After service discovery, at least two NAN devices which need to perform data transmission with each other can establish a corresponding network with a central node on the appointed time frequency resources according to the appointed network connection mode in the DW according to the appointed time frequency resources and the network connection mode agreed in the DW.

The network established according to the convention may be a basic network of Wi-Fi technology, including an infrastructure basic service set (infrastructure BSS) network, or a peer to peer (P2P) network.

When the at least two NAN devices agree to establish an infrastructure BSS network, if a certain NAN device of the at least two NAN devices is an Access Point (AP), the AP may be used as a central node, and the other NAN devices are all connected to the AP; if the at least two NAN devices are not APs, the user may know that one NAN device is a central node, and the other NAN devices are connected to the NAN device.

When the at least two NAN devices agree to establish the P2P network, the at least two NAN devices may perform a Group Owner (GO) negotiation, determine that a certain NAN device serves as the GO, and use the GO as a central node, where other NAN devices are all connected to the GO.

Referring to fig. 2A, fig. 2A is a schematic structural diagram of an information push system according to an embodiment of the present application, in which the information push system includes: at least two NAN devices including a first NAN device and a second NAN device, the second NAN device being a NAN device of a NAN network of the first NAN device.

The NAN device may include an electronic device, which may include various handheld devices, vehicle-mounted devices, wearable devices, computing devices or other processing devices connected to a wireless modem with wireless communication functions, and various forms of User Equipment (UE), Mobile Stations (MS), terminal devices (terminal device), and so on.

The working principle of the information push system in the embodiment of the application is as follows: firstly, broadcasting first information by a first NAN device in a NAN network range of the first NAN device, wherein the first information is used for inquiring user information; the second NAN equipment receives the first information and sends first user information to the first NAN equipment aiming at the first information; then, the first NAN device receives the first user information from the second NAN device and pushes the second information associated with the first user information to the second NAN device, personalized pushing is achieved, and the information pushing effect is improved.

As shown in fig. 2B, currently, an electronic device such as a smart phone is generally provided with a program running space, where the program running space includes a user space and an operating system space, where the user space runs one or more application programs, and the one or more application programs are third-party application programs installed in the electronic device.

The electronic device can specifically run an Android system, a mobile operating system iOS developed by apple Inc., and the like, and the electronic device is not limited herein. As shown in fig. 2C, for example that the electronic device runs an Android system, the corresponding user space includes an Application layer (Applications) in the Android system, and the operating system space may include an Application Framework layer (Application Framework) in the Android system, a system Runtime library layer (including system Runtime Libraries and Android Runtime runtimes), and a Linux Kernel layer (Linux Kernel). The application layer comprises various application programs which are directly interacted with the user or service programs which are written by Java language and run in the background. For example, programs that implement common basic functions on smartphones, such as Short Messaging Service (SMS) SMS, phone dialing, picture viewer, calendar, games, maps, World Wide Web (Web) browser, and other applications developed by developers. The application framework layer provides a series of class libraries required by Android application development, can be used for reusing components, and can also realize personalized extension through inheritance. And the system operation library layer is a support of an application program framework and provides services for each component in the Android system. The system operation library layer is composed of a system class library and Android operation. The Android runtime comprises two parts, namely a core library and a Dalvik virtual machine. The Linux kernel layer is used for realizing core functions such as hardware device driving, process and memory management, a network protocol stack, power management, wireless communication and the like.

The following describes embodiments of the present application in detail.

Referring to fig. 3, fig. 3 is a schematic flow chart of an information pushing method according to an embodiment of the present application, where the information pushing method includes:

step 301: the first NAN device broadcasts first information within a NAN network range of the first NAN device, the first information being used to query user information.

The first information may be a setting signaling applicable to the NAN network, or may be other signaling, which is not limited herein. The first information carries service information of a first NAN device, the service information including at least one of: service location, service type, activity information, commodity information.

Wherein the service location is a geographic location of a merchant associated with the first NAN device and/or a geographic location of a merchant in proximity to the first NAN device. The service type is a service type of a merchant associated with the first NAN device and/or a service type of a merchant in proximity to the first NAN device. Examples of service types are food, shopping, leisure, movies/shows, attractions/tickets, hotels, etc. The activity information is activity information of a merchant associated with the first NAN device for the current day or last few days, and/or activity information of a merchant in the vicinity of the first NAN device for the current day or last few days. The activity information includes, for example, merchandise offer information, merchant offer information, and the like. The commodity information is information of commodities served by merchants associated with the first NAN device and/or information of commodities served by merchants associated with the first NAN device. The commodity information includes, for example, a name of the commodity, a picture of the commodity, a price of the commodity, and the like.

The NAN network is created by a first NAN device, and the first NAN device may be a central node of the NAN network, or other NAN devices except the first NAN device in the NAN network are central nodes of the NAN network.

The user information is personal basic information of the user as the name implies. Such as age, gender, occupation, hobbies, income range, current geographic location, residence, ethnicity, marital status, height, weight, political aspect, academic calendar, etc.

Step 302: the second NAN device receives the first information; a second NAN device transmits first user information to a first NAN device for the first information, the second NAN device being a NAN device of the NAN network.

The first user information is information of a user of the second NAN device, and the user of the second NAN device is a user authorized to use by the second NAN device. The first user information includes at least one of: including age, gender, occupation, hobbies, income range, current geographic location, and residence.

It should be noted that the time when the first NAN device broadcasts the first information in the NAN network range of the first NAN device is earlier than the time when the second NAN device enters the NAN network of the first NAN device; or the time when the first NAN device broadcasts the first information in the NAN network range of the first NAN device is later than the time when the second NAN device enters the NAN network of the first NAN device, which is not limited herein.

When the first NAN device is not a central node of the NAN network, the second NAN device first sends the first user information to the central node of the NAN network, and then the central node forwards the first user information to the first NAN device. The second NAN device directly transmits the first user information to the first NAN device, in a case where the first NAN device is a central node of a NAN network.

Step 303: the method comprises the steps that a first NAN device receives first user information of a second NAN device; a first NAN device pushes second information to a second NAN device, the second information associated with the first user information.

The second information may be, for example: book information, game information, makeup and skin care information, sports and leisure information, digital product information, health product information, luxury information, and the like.

It should be noted that, in addition to the first NAN device and the second NAN device, the NAN network may also include other NAN devices, which is not limited herein. The mechanism for the first NAN device to push information to other NAN devices is the same as the mechanism for the first NAN device to push information to the second NAN device, and will not be described herein.

In an implementation manner of the present application, before the first NAN device pushes the second information to the second NAN device, the method further includes:

the first NAN device determines a user type of the second NAN device according to the first user information; the first NAN device determines second information according to the user type.

The user types are divided into the following types according to age groups: children, teenagers, young adults, middle-aged adults and the elderly; the classification by gender is: male, female; the classification according to occupation includes: students, teachers, doctors, lawyers, etc.; the division according to hobbies is as follows: game enthusiasts, makeup and skin care enthusiasts, sports enthusiasts, digital product enthusiasts, and the like; according to income range, the method can be divided into the following steps: gray collar, blue collar, white collar, gold collar, etc.; the division into: jingjin Aiziren, Jiang Zhe Hu ren, Yun Gui Chuan, hong Kong ao Yue ren, etc.

In this embodiment, the determining of the user type of the second NAN device may be determined according to one or more of the first user information, and the second information may also include one or more of age, gender, and income range, for example, the combination may be classified as professional female, business male, and the like, and then the second message for professional female may be a cosmetic skin care type and/or a fitness type, which is not limited herein.

Specifically, the specific implementation manner of the first NAN device determining the second information according to the user type includes: and the first NAN equipment determines second information corresponding to the user type according to the mapping relation between the user type and the second information. The following description will be given by taking the first user information as age, gender or income range, where the first user information is age, the mapping relationship between the user type and the second information is shown in table 1, the first user information is gender, the mapping relationship between the user type and the second information is shown in table 2, the first user information is income range, and the mapping relationship between the user type and the second information is shown in table 3.

TABLE 1

User type (age division)	Second information
		Children's toy	Toy information
Children's cycle	Book information
		Young people	Motion information
Middle-aged	Fitness information
		Old age	Health preserving information
······	······

TABLE 2

User type (gender division)	Second information
		Male sex	Electronic product information
Female with a view to preventing the formation of wrinkles	Beauty and skin care information
		……	……

TABLE 3

User type (income range division)	Second information
		Blue collar	Daily necessity information
Ash collar	Electronic product information
		White collar	Beauty and skin care information
Gold collar	Luxury information
		······	······

In an embodiment of the present application, after the first NAN device pushes the second information to the second NAN device, the method further includes:

sending, by the second NAN device, an instant messaging request to the first NAN device under a first condition, the first condition comprising at least one of: the type of the second information is a set type, a first set knocking signal is detected, a first set gesture is detected, and a first set touch operation aiming at the display screen is detected;

the first NAN device receives an instant communication request from a second NAN device,

the first NAN device sends an instant messaging request response to the second NAN device according to the instant messaging request so as to establish an instant messaging channel.

The setting type may be user-defined, or may be user-defined by the second NAN device, which is not limited herein. The setting type may be, for example, books, games, beauty and skin care, sports and leisure, digital products, health products, luxury, and the like.

Wherein, the knocking signal includes: at least one of a number of taps, a frequency of taps, and a tapping motion. The knocking action can be one knocking action or a plurality of knocking actions. When the tapping action is a plurality of tapping actions, at least two tapping actions among the plurality of tapping actions are different from each other.

Further, the first set tapping signal is input by the user according to the set tapping times in advance according to the first set tapping motion. Wherein the first set tapping action is a simple tapping action, such as tapping lightly with a finger; or the first set tapping motion is a more complex tapping motion, such as tapping a few times with a first finger and tapping a few times with a second finger.

Further, when the second NAN device detects the first set tapping action, the second NAN device is currently displaying the second information. When the second NAN device detects the first setting gesture, the second NAN device is currently displaying the second information. When the second NAN device detects the first set touch operation, the second NAN device is currently displaying second information.

Further, the first set tap signal is tap input by a user on the second NAN device.

Wherein the first set gesture may be a pinch gesture, a spread gesture, a swipe gesture, etc.

The first setting touch operation may be a single-click touch operation or a multi-click touch operation for the first designated area on the display screen, or a sliding touch operation for the first designated area on the display screen, or the like. The first designated area may be a middle area, an upper area, a lower area, etc. of the display screen.

Therefore, in the embodiment of the application, after the instant communication channel is established, the first NAN device and the second NAN device can perform instant communication chat, so that the two parties can further deeply communicate with each other, the efficiency of information pushing is further improved, in addition, the second NAN device automatically initiates an instant communication request when meeting a certain condition, the operation is simple and fast, and the efficiency of establishing the instant communication channel is improved.

In an implementation manner of the present application, after the first NAN device pushes the second information to the second NAN device, the method further includes:

under a second condition, the second NAN device sends a location acquisition request to the first NAN device, the second condition comprising at least one of: the type of the second information is the set type, a second set knocking signal is detected, a second set gesture is detected, and a second set touch operation aiming at the display screen is detected;

a first NAN device receives a location acquisition request from a second NAN device;

the first NAN device sends a current geographic location of the first NAN device to a second NAN device for the location acquisition request.

Further, the first set tapping signal is input by the user according to the set tapping times in advance according to the first set tapping motion. The first set tap signal is different from the second set tap signal. Wherein the second set tapping action is a simple tapping action, such as a heavy tapping with one finger; or the second set tapping action is a more complex tapping action, such as tapping a few times harder with the first finger and tapping a few times harder with the second finger.

Further, when the second NAN device detects the second set tapping action, the second NAN device is currently displaying the second information. When the second NAN device detects the second setting gesture, the second NAN device is currently displaying the second information. When the second NAN device detects the second setting touch operation, the second NAN device is currently displaying the second information.

Further, the second setup tap signal is tap-input by the user on the second NAN device.

The second setting gesture is different from the first setting gesture, and the second setting gesture can be a sliding gesture, a taking gesture, a rattling gesture and the like.

The second set touch operation is different from the first set touch operation, and the second set touch operation may be a single-click touch operation or a multi-click touch operation for a second designated area on the display screen, or a sliding touch operation for the second designated area on the display screen, or the like. The second designated area may be a middle area, an upper area, a lower area, etc. of the display screen.

It can be seen that, in the embodiment of the present application, when a certain condition is satisfied by the second NAN device, the second NAN device automatically initiates a location acquisition request to acquire the current geographic location of the first NAN device, which is simple and fast to operate, and improves the efficiency of information acquisition.

the first NAN device determining a first distance between the first NAN device and a second NAN device;

the first NAN device determines that the first distance is less than or equal to a first threshold.

Specifically, a first NAN device determines a first distance of the first NAN device from a second NAN device through a search (ranging) function of the NAN. The method specifically comprises the following steps: at a first time, a first NAN device broadcasts a discovery request; at a second time, the first NAN device receives a discovery response sent by the second NAN device for the search request, the discovery response being fed back to the first NAN device immediately after the second NAN device receives the discovery request; the first NAN device determines a first distance between the first NAN device and the second NAN device according to the first time and the second time.

Therefore, in the embodiment of the application, the push is performed at a suitable time (for example, the distance between the first NAN device and the second NAN device is less than or equal to the first threshold), so that the information push effect is improved.

In an implementation manner of the present application, after step 303, the method further includes:

the second NAN device sends third information after receiving the first information, wherein the third information is used for indicating to stop pushing information to the second NAN device;

the first NAN device receives third information from the second NAN device;

the first NAN device stops pushing information to the second NAN device.

The third information may be automatically replied by the second NAN device, or may be triggered by a user of the second NAN device, which is not limited herein.

The manner in which the third NAN device transmits the second information may be a broadcast manner, or may be a manner of directly transmitting the second information to the first NAN device, which is not limited herein.

Therefore, in the embodiment of the application, the second NAN device instructs the first NAN device to stop pushing information to the second NAN device by sending the information, so that the first NAN device is prevented from pushing unnecessary information to the second NAN device all the time, and the pushing effect is improved.

Referring to fig. 4, please refer to fig. 4 in accordance with the embodiment shown in fig. 3, where fig. 4 is a schematic flow chart of an information pushing method according to an embodiment of the present application. As shown in the figure, the information push method includes:

step 401: a first NAN device broadcasts first information within a NAN network range of the first NAN device, the first information being used to query user information.

Step 402: a second NAN device accesses the NAN network.

Step 403: the second NAN device receives first information from the first NAN device.

Step 404: the second NAN device sends first user information to the first NAN device aiming at the first information; a first NAN device receives the first user information from a second NAN device.

Step 405: the first NAN device determines a user type of the second NAN device according to the first user information.

Step 406: the first NAN device determines second information according to the user type.

Step 407: a first NAN device determines a first distance of the first NAN device from a second NAN device.

Step 408: the first NAN device determines that the first distance is less than or equal to a first threshold.

Step 409: the first NAN device pushes second information to the second NAN device; the second NAN device receives second information from the first NAN device.

Step 410: under a first condition, the second NAN device sends an instant messaging request to the first NAN device; a first NAN device receives an instant messaging request from a second NAN device; the first condition includes at least one of: the type of the second information is a set type, a first set knocking signal is detected, a first set gesture is detected, and a first set touch operation aiming at the display screen is detected.

Step 411: the first NAN device sends an instant messaging request response to the second NAN device aiming at the instant messaging request so as to establish an instant messaging channel.

It should be noted that, for the specific implementation process of the present embodiment, reference may be made to the specific implementation process described in the above method embodiment, and a description thereof is omitted here. Step 402 may be before step 401 or after step 401, and is not limited herein. The steps 407 to 408 may precede the steps 405 to 406, or may precede the steps 405 to 406, which is not limited herein.

Consistent with the embodiments shown in fig. 3 and 4, please refer to fig. 5, where fig. 5 is a schematic structural diagram of a NAN device applied to a system including a first NAN device and a second NAN device, the NAN device being the first NAN device, and as shown, the NAN device includes a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the program includes instructions for performing the following steps:

broadcasting first information within a NAN network range of a first NAN device, the first information for querying user information;

receiving first user information from a second NAN device, the first user information being sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network;

pushing second information to the second NAN device, the second information associated with the first user information.

In an implementation of the present application, before pushing the second information to the second NAN device, the program further includes instructions to:

determining a user type of the second NAN device according to the first user information;

and determining second information according to the user type.

In an implementation of the present application, after pushing the second information to the second NAN device, the program further includes instructions to:

receiving an instant messaging request from a second NAN device, the instant messaging request sent by the second NAN device under a first condition, the first condition comprising at least one of: the type of the second information is a set type, a first set knocking signal is detected, a first set gesture is detected, and a first set touch operation aiming at the display screen is detected;

sending an instant messaging request response to the second NAN device in response to the instant messaging request to establish an instant messaging channel.

receiving a location acquisition request from a second NAN device, the location acquisition request sent by the second NAN device under a second condition, the second condition comprising at least one of: the type of the second information is the set type, a second set knocking signal is detected, a second set gesture is detected, and a second set touch operation aiming at the display screen is detected;

sending the current geographic location of the first NAN device to the second NAN device for the location acquisition request.

determining a first distance of the first NAN device from a second NAN device;

determining that the first distance is less than or equal to a first threshold.

In an implementation manner of the present application, the first information carries service information of the first NAN device, where the service information includes at least one of: service location, service type, activity information, commodity information.

In an implementation manner of the present application, the first user information includes at least one of: age, gender, occupation, hobbies, income range, current geographic location, place of residence.

It should be noted that, for the specific implementation process of the present embodiment, reference may be made to the specific implementation process described in the above method embodiment, and a description thereof is omitted here.

In the embodiment of the present application, the electronic device may be divided into the functional units according to the method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the unit in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.

The following is an embodiment of the apparatus of the present application, which is used to execute the method implemented by the embodiment of the method of the present application. Referring to fig. 6, fig. 6 is an information pushing apparatus applied to a system including a first NAN device and a second NAN device according to an embodiment of the present application, where the information pushing apparatus is applied to the first NAN device, and the information pushing apparatus includes a processing unit 601, a storage unit 602, and a communication unit 603, where:

a processing unit 601, configured to broadcast first information within a NAN network range of a first NAN device, where the first information is used to inquire user information; receiving, by a communication unit 603, first user information from a second NAN device, the first user information being sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network; pushing, by the communication unit 603, second information to the second NAN device, the second information associated with the first user information.

In an implementation manner of the present application, before the second information is pushed to the second NAN device, the processing unit 601 is further configured to determine a user type of the second NAN device according to the first user information, and determine the second information according to the user type.

In an implementation of the present application, after pushing the second information to the second NAN device, the processing unit 601 is further configured to receive an instant communication request from the second NAN device by the communication unit 603, where the instant communication request is sent by the second NAN device under a first condition, where the first condition includes at least one of: the type of the second information is a set type, a first set knocking signal is detected, a first set gesture is detected, and a first set touch operation aiming at the display screen is detected; sending an instant messaging request response to the second NAN device for the instant messaging request through the communication unit 603 to establish an instant messaging channel.

In an implementation of the present application, after pushing the second information to the second NAN device, the processing unit 601 is further configured to receive, through the communication unit 603, a location acquisition request from the second NAN device, where the location acquisition request is sent by the second NAN device under a second condition, where the second condition includes at least one of: the type of the second information is the set type, a second set knocking signal is detected, a second set gesture is detected, and a second set touch operation aiming at the display screen is detected; sending, by the communication unit 603, the current geographic location of the first NAN device to the second NAN device for the location acquisition request.

In an implementation manner of the present application, before the second information is pushed to the second NAN device, the processing unit 601 is further configured to determine a first distance between the first NAN device and the second NAN device, and determine that the first distance is less than or equal to a first threshold.

It is to be noted that the processing unit 601 may be implemented by a processing unit, the communication unit 603 may be implemented by a communication interface, and the storage unit 602 may be implemented by a memory.

Embodiments of the present application also provide a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, the computer program enabling a computer to perform part or all of the steps of any one of the methods as described in the above method embodiments, and the computer includes a NAN device.

Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as described in the above method embodiments. The computer program product may be a software installation package, the computer comprising a NAN device.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit may be stored in a computer readable memory if it is implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. And the aforementioned memory comprises: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. An information pushing method, comprising:

the method comprises the steps that a first Neighbor Awareness Network (NAN) device broadcasts first information in a NAN network range of a first NAN device, wherein the first information is used for inquiring user information, the NAN network is a network which is formed by at least two NAN devices based on a NAN mechanism and is provided with a central node, one NAN device of the at least two NAN devices is the central node, other NAN devices except the central node in the at least two NAN devices are connected with the central node, and the first information carries service information of the first NAN device;

when the first NAN device is not the central node, the first NAN device receiving first user information from a second NAN device through a central node of the NAN network, the first user information being sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network;

2. The method of claim 1, wherein before the first NAN device pushes second information to the second NAN device, the method further comprises:

the first NAN device determines a user type of the second NAN device according to the first user information;

the first NAN device determines second information according to the user type.

3. The method of claim 2, wherein after the first NAN device pushes second information to the second NAN device, the method further comprises:

the first NAN device receives an instant messaging request from a second NAN device, the instant messaging request sent by the second NAN device under a first condition, the first condition comprising at least one of: the type of the second information is a set type, a first set knocking signal is detected, a first set gesture is detected, and a first set touch operation aiming at the display screen is detected;

the first NAN device sends an instant messaging request response to the second NAN device aiming at the instant messaging request so as to establish an instant messaging channel.

4. The method of claim 3, wherein after the first NAN device pushes second information to the second NAN device, the method further comprises:

the first NAN device receives a location acquisition request from a second NAN device, the location acquisition request sent by the second NAN device under a second condition, the second condition comprising at least one of: the type of the second information is the set type, a second set knocking signal is detected, a second set gesture is detected, and a second set touch operation aiming at the display screen is detected;

the first NAN device sends a current geographic location of the first NAN device to the second NAN device for the location acquisition request.

5. The method of claim 4, wherein before the first NAN device pushes second information to the second NAN device, the method further comprises:

6. The method of claim 5, wherein the first information carries service information of the first NAN device, and wherein the service information comprises at least one of: service location, service type, activity information, commodity information.

7. The method of any of claims 1-6, wherein the first user information comprises at least one of: age, gender, occupation, hobbies, income range, current geographic location, place of residence.

8. An information pushing apparatus applied to a system including a first Neighbor Aware Network (NAN) device and a second NAN device, the apparatus comprising:

a processing unit, configured to broadcast first information within a NAN network range of the first NAN device, where the first information is used to inquire user information, where the NAN network is a network with a central node, where the network is established by at least two NAN devices based on a NAN mechanism, one NAN device of the at least two NAN devices is the central node, and other NAN devices except the central node of the at least two NAN devices are all connected to the central node, and the first information carries service information of the first NAN device;

a communication unit to receive, by a central node of the NAN network, first user information from a second NAN device when the first NAN device is not the central node, the first user information being sent by the second NAN device for the first information, the second NAN device being a NAN device of the NAN network; pushing, by a communication unit, second information to the second NAN device, the second information associated with the first user information.

9. A neighbor aware network, NAN, device comprising a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps in the method of any one of claims 1-7.

10. A computer-readable storage medium, characterized in that a computer program for electronic data exchange is stored, wherein the computer program causes a computer to perform the method according to any one of claims 1-7.