CN109242258A - A kind of modern agriculture doing business mode Internet-based - Google Patents
A kind of modern agriculture doing business mode Internet-based Download PDFInfo
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- 238000000034 method Methods 0.000 claims abstract description 19
- 238000004519 manufacturing process Methods 0.000 claims abstract description 16
- 230000008569 process Effects 0.000 claims abstract description 16
- 238000007726 management method Methods 0.000 claims description 63
- 238000009826 distribution Methods 0.000 claims description 32
- 239000002689 soil Substances 0.000 claims description 14
- 238000012544 monitoring process Methods 0.000 claims description 13
- 230000007774 longterm Effects 0.000 claims description 10
- 238000012549 training Methods 0.000 claims description 5
- 235000013399 edible fruits Nutrition 0.000 claims description 4
- 238000007689 inspection Methods 0.000 claims description 3
- 230000000050 nutritive effect Effects 0.000 claims description 3
- 238000002360 preparation method Methods 0.000 claims 1
- 238000011161 development Methods 0.000 abstract description 6
- 239000000047 product Substances 0.000 description 119
- 235000013311 vegetables Nutrition 0.000 description 12
- 235000013305 food Nutrition 0.000 description 11
- 239000000463 material Substances 0.000 description 7
- 238000012545 processing Methods 0.000 description 7
- 238000004088 simulation Methods 0.000 description 6
- 238000010411 cooking Methods 0.000 description 4
- 238000009395 breeding Methods 0.000 description 3
- 230000001488 breeding effect Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 235000013348 organic food Nutrition 0.000 description 3
- 238000007405 data analysis Methods 0.000 description 2
- 235000012055 fruits and vegetables Nutrition 0.000 description 2
- 230000036541 health Effects 0.000 description 2
- 230000010354 integration Effects 0.000 description 2
- 235000016709 nutrition Nutrition 0.000 description 2
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 description 2
- 238000012271 agricultural production Methods 0.000 description 1
- 239000003242 anti bacterial agent Substances 0.000 description 1
- 229940088710 antibiotic agent Drugs 0.000 description 1
- 230000004888 barrier function Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 239000011449 brick Substances 0.000 description 1
- 235000005911 diet Nutrition 0.000 description 1
- 230000037213 diet Effects 0.000 description 1
- 238000011156 evaluation Methods 0.000 description 1
- 230000006698 induction Effects 0.000 description 1
- 239000004615 ingredient Substances 0.000 description 1
- 235000012054 meals Nutrition 0.000 description 1
- 239000008267 milk Substances 0.000 description 1
- 210000004080 milk Anatomy 0.000 description 1
- 235000013336 milk Nutrition 0.000 description 1
- 239000004570 mortar (masonry) Substances 0.000 description 1
- 210000003739 neck Anatomy 0.000 description 1
- 230000035764 nutrition Effects 0.000 description 1
- 239000003895 organic fertilizer Substances 0.000 description 1
- 230000032696 parturition Effects 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 244000144977 poultry Species 0.000 description 1
- 239000000843 powder Substances 0.000 description 1
- 235000013324 preserved food Nutrition 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 239000013589 supplement Substances 0.000 description 1
- 230000007306 turnover Effects 0.000 description 1
- 239000011800 void material Substances 0.000 description 1
- 238000009333 weeding Methods 0.000 description 1
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Abstract
The present invention discloses a kind of modern agriculture doing business mode Internet-based, the viewing of agricultural product outdoor scene, agricultural product customization including operating on internet electric business platform are chosen, leasehold is commissioned to train customization and trade and investment promotion business revenue process, by the way that the media outdoor scene such as electric business shows that agricultural product canopy area is live on tourism, chain store, agriculture museum and line under line, potential customers are promoted to buy customization agricultural product, lease customization farm canopy area, the purchase customization service of being commissioned to train, and then introduce commercial accounts and lease production base, it is final to realize profit income.Through the above way, the present invention provides a kind of modern agriculture doing business mode Internet-based, offer one can develop diversified forms and be managed on a fairly large scale, cultivate novel agricultural management body, perfect commercialized rural service system, realizes smallholder, cooperative society and modern agricultural development organic linking.
Description
Technical field
The present invention relates to internet area more particularly to a kind of modern agriculture doing business modes Internet-based.
Background technique
For agribusiness there is many similar platforms, the first internet of such as " good food net ", Alibaba is fixed at present
Make " private farm " etc.；But since the entrance barrier of the sector is more, pioneer monopolizes situation once being formed, laggard
Potential competitor is difficult to develop, therefore, when analyzing rival, primarily directed to it is existing establishment earlier " good food net " and
Now emerging fresh electric business brand " daily excellent fresh " and " box Ma Xiansheng " are analyzed.
(1) chief competitor is discussed in detail
1. good food net is the professional brand retailer for being absorbed in organic natural food materials, by Central European commercial science at the beginning of 2011
Institute, the several EMBA classmates of the Changjiang river business school establish jointly, and original intention is to solve the friends and family in the case where food safety takes place frequently environment to eat
The problem of trusting.It constantly brings forth new ideas to develop in business model, product and service with the expansion of demand and possesses ten in the whole nation at present
The one big organic farm of straight tube, providing to family members up to ten thousand includes being aided with grain based on veterinary antibiotics, poultry, egg milk etc. are fresh
The food materials of the categories such as oil, dried food and nuts, it has also become the maximum organic fresh residence in south China matches quotient.
2. daily excellent fresh and box Ma Xiansheng, one on line ploughing and weeding it is fruitful, one is just violent from line under's impetus, all
It risks one's life and bolts on the road being newly sold, will will come into unavoidable confrontation in newly retail racing track quickly, the competition situation of the two also embodies, line
Online lower cooperative development also by be fresh electric business in 2018 theme.
(2) restricts the key factor of industry development
(1) selling price is high
Since organic products requires height to growing environment, required organic fertilizer is at high cost, and low output, growth cycle is long, because
This causes organic products price more expensive than conventional products, and its consumer group is essentially middle and high income person, this is organic farm products
It is popular, popular to bring many obstructions.
(2) network trading platform and logistics management are not specialized enough
Agricultural product electric business local community gradually rises and fights separately in Taobao, ununified organic farm products electric business
Transaction platform is brought more without the fresh logistics distribution link of specialized organic farm products to the transaction realization of organic farm products
Biggish inconvenience.
(3) production and marketing is without guarantee
The agricultural product investment of scattered organic farmer is high, risk is high, and market is not fixed, and since agricultural product are by natural weather
It influences, yield cannot get effective guarantee, therefore for farmer, and basis income is uncertain.
(4) sales structure is single
The system of sale currently on the market is mostly supplier's direct marketing product to consumer, and " the good food net " more innovated can be with
It allows consumer to track product from production up to dining table by monitoring, can also directly go to production base to visit and play.But it is this
Mode is very little to the autonomous experience of consumer, and the also inadequate diversification of its project.
(5) post-service is short of
Cybertimes have arrived, and people are higher and higher to the dependence of network, but the freedom of speech on network, authenticity
It is lower, so people gradually produce query to the confidence level of network, cause post-service that can not be in time, compromises consumption
The consumption equity of person.
Summary of the invention
The invention mainly solves the technical problem of providing a kind of modern agriculture doing business modes Internet-based, real
Existing agricultural product industrial chain integration, building " organic farm products plantation processing, agricultural product electronic commercial affairs, agricultural product logistics dispatching, product
Board shop is sold directly to households, attraction is joined, on-line off-line diversification experience service function is in integrated modern agriculture industry system, production body
System, Management System develop diversified forms and are managed on a fairly large scale, cultivate novel agricultural management body, perfect public agribusiness company
System realizes smallholder, cooperative society and modern agricultural development organic linking.
In order to solve the above technical problems, one technical scheme adopted by the invention is that: it provides a kind of Internet-based existing
For agriculture management business model, including the customized module of customer management module, agricultural product, farm monitoring modular, land lease management
Module, task management module of being commissioned to train, E-commerce Marketing module, logistics and distribution management module,
The customer management module is for registration platform access client enrollment information of classifying；
The customized module of agricultural product is used to obtain customized instruction of the client to farm where specified agricultural product, for obtaining
Customized instruction of the client to means of distribution；
The farm monitors module of tracing to the source for obtaining canopy area video monitoring data in real time and giving birth to needed for customized agricultural product
The data such as elongate member or each nutritive index of agricultural product fruit are simultaneously presented in client terminal online, trust that choosing consumption mentions for consumer
For with specific reference to index；
The land lease management module is used to obtain the lease request short-term or long-term to specified canopy area from client terminal；
The task management module of being commissioned to train is used to obtain land lease information from land lease management module, and whole from client
End obtains task of being commissioned to train, and mission dispatching to the peasant household's terminal execution that will be commissioned to train is commissioned to train；
The E-commerce Marketing module is used to obtain the purchase sales service to specified organic farm products from client terminal,
For obtaining the lease sales service to specified soil, for obtaining the sales service to be trained to specified soil；
The logistics and distribution management module is used to obtain the distribution instruction of client terminal submission.
In a preferred embodiment of the present invention, the means of distribution includes express delivery means of distribution and live Softening.
A kind of organic agriculture customization method Internet-based, comprising the following steps:
Step 1: client is by consumer end, commercial accounts' terminal in platform customer management module lawful registration；
Step 2: platform, which passes through, calls farm to monitor module of tracing to the source for obtaining canopy area video monitoring data in real time and being ordered
The data such as growth conditions needed for agricultural product processed or each nutritive index of agricultural product fruit are simultaneously presented in client terminal online, are consumer
Trust that choosing consumption is provided with specific reference to index；
Step 3: scene is cultivated on the organic farm of client's real time inspection, and cooperation GIS assisting sifting, which goes out, meets having for customized condition
Machine agricultural product simultaneously submit to the customized module of agricultural product；
Step 4: busy mode or leisure patterns is arranged by logistics and distribution management module in client, if being set as busy mould
Formula, platform call logistics and distribution management module and the customized module of agricultural product to generate order and deliver goods to the customers in a manner of express delivery；If setting
Leisure patterns are set to, order information is issued to peasant household's terminal, visits for client and pick organic farm products on the spot by platform.In this hair
In a bright preferred embodiment, the step 3 further include: client checks that scene is cultivated on organic farm by commercial accounts' terminal,
Cooperation GIS assisting sifting goes out to meet lease and is commissioned to train the farm soil of requirement, submit to land lease management module generate it is short-term or
Long-term land lease is commissioned to train order.
In a preferred embodiment of the present invention, the step 4 further include: client is arranged by task management module of being commissioned to train
Mode that busy is commissioned to train mode and idle is commissioned to train, is commissioned to train mode if being set as busy, and short-term or long-term land lease is commissioned to train by platform
Order is issued to peasant household's terminal, by peasant household on behalf of cultivation organic crops；If being set as idle from training mode, platform calls soil
Management of leasing module will formulate the privatization of canopy area, for client's voluntarily breeding crops.
The beneficial effects of the present invention are: a kind of modern agriculture doing business mode Internet-based provided by the invention,
Realization agricultural product industrial chain is integrated, building " organic farm products plantation is processed, agricultural product electronic is commercial, agricultural product logistics dispense,
Designer-label store sells directly to households, attraction is joined, on-line off-line diversification experience service function is in integrated modern agriculture industry system, production body
System, Management System develop diversified forms and are managed on a fairly large scale, cultivate novel agricultural management body, perfect public agribusiness company
System realizes smallholder, cooperative society and modern agricultural development organic linking.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing, in which:
Fig. 1 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic；
Fig. 2 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic；
Fig. 3 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic；
Fig. 4 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic；
Fig. 5 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic；
Fig. 6 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic；
Fig. 7 is a kind of business mould of a preferred embodiment of modern agriculture doing business mode Internet-based of the present invention
Formula process schematic.
Specific embodiment
The technical scheme in the embodiments of the invention will be clearly and completely described below, it is clear that described implementation
Example is only a part of the embodiments of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, this field is common
Technical staff's all other embodiment obtained without making creative work belongs to the model that the present invention protects
It encloses.
As shown in figs. 1-7, the embodiment of the present invention includes:
A kind of modern agriculture doing business mode Internet-based, including the customized module of customer management module, agricultural product,
Farm monitoring modular, land lease management module, task management module of being commissioned to train, E-commerce Marketing module, logistics and distribution management
Module,
The customer management module is for registration platform access client enrollment information of classifying；
The customized module of agricultural product is used to obtain customized instruction of the client to farm where specified agricultural product, for obtaining
Customized instruction of the client to means of distribution；
The farm monitoring modular is for obtaining canopy area video monitoring data in real time and presenting online in client terminal；
The land lease management module is used to obtain the lease request short-term or long-term to specified canopy area from client terminal；
The task management module of being commissioned to train is used to obtain land lease information from land lease management module, and whole from client
End obtains task of being commissioned to train, and mission dispatching to the peasant household's terminal execution that will be commissioned to train is commissioned to train；
The E-commerce Marketing module is used to obtain the purchase sales service to specified organic farm products from client terminal,
For obtaining the lease sales service to specified soil, for obtaining the sales service to be trained to specified soil；
The logistics and distribution management module is used to obtain the distribution instruction of client terminal submission.
Wherein, the means of distribution includes express delivery means of distribution and live Softening.
A kind of organic agriculture customization method Internet-based, comprising the following steps:
Step 1: client is by consumer end, commercial accounts' terminal in platform customer management module lawful registration；
Step 2: platform is client by calling farm monitoring modular to obtain the data that the video monitoring from canopy area uploads
Organic farm in real time is provided and cultivates scene；
Step 3: scene is cultivated on the organic farm of client's real time inspection, and cooperation GIS assisting sifting, which goes out, meets having for customized condition
Machine agricultural product simultaneously submit to the customized module of agricultural product；
Step 4: busy mode or leisure patterns is arranged by logistics and distribution management module in client, if being set as busy mould
Formula, platform call logistics and distribution management module and the customized module of agricultural product to generate order and deliver goods to the customers in a manner of express delivery；If setting
Leisure patterns are set to, order information is issued to peasant household's terminal, visits for client and pick organic farm products on the spot by platform.
Further, the step 3 further include: client checks that scene is cultivated on organic farm by commercial accounts' terminal, matches
It closes GIS assisting sifting and goes out the farm soil for meeting and leasing requirement of being commissioned to train, it is short-term or long to submit to the generation of land lease management module
Phase land lease is commissioned to train order.
Further, the step 4 further include: client is arranged busy by task management module of being commissioned to train and is commissioned to train mode and spare time
Shi Daipei mode is commissioned to train mode if being set as busy, and short-term or long-term land lease order of being commissioned to train is issued to peasant household's end by platform
End, by peasant household on behalf of cultivation organic crops；If being set as idle from training mode, platform calls land lease management module that will make
The area Ding Peng privatization, for client's voluntarily breeding crops.
By the above-mentioned means, the application is intended to innovate one collection green Xing Nong of building, develops agriculture through science and technology, electric business Xing Nong, public good
For Xing Nong in the mass participation platform of one, object-oriented is agricultural product party in request (such as large supermarket, catering industry, individual consumption
Group etc.) and agricultural cultivation supplying party (vegetables and fruits agricultural cooperative society, individual farmer etc.).
A preferred embodiment of the invention:
1. busy mode:
As shown in Figure 1, as user because a lot of reasons cannot go to farm to buy the organic farm products admired but have especially
When having demand, oneself online customized organic farm products is completed using " busy mode " of software platform and is consumed
User they first pass through network download " organic house keeper " APP client or in wechat load " organic house keeper "
Wechat small routine, into software or wechat small routine homepage；
" homepage " module has the introduction of " organic house keeper " client, the video display area of traceability system and daily organic
Agricultural product special price show area etc.；
User's click " I " module, into personal prefecture interface, login or register account number facilitate subsequent progress product purchase
It buys and remaining user experience service etc.；User clicks " mode " module, into the selection interface of four kinds of different modes, selection
" busy mode "；Page jump to " strolling " module, have in module for choosing, customized two class organic farm products being commissioned to train and
It is organic to monitor take-away of tracing to the source, neighbouring ally (being described in detail below)
Organic farm products area: green font
Organic trace to the source takes out area: powder purple font
Neighbouring ally area: blue font
If 1.1. user only selects the product for only Gong choosing.
After the organic farm products area of busy mode chooses the product category admired, it can understand at product introduction interface and select
Other relevant informations of product, such as grown place, nutritional ingredient, upgrowth situation and the farm main information of product etc. are selected, then
It clicks " directly buy ", is paid by " my wallet " progress on-line payment or the modes such as cash on delivery；After choosing successfully, farm
In " peasant household's mode " after order picking processing agricultural product, delivering logistics distribution center will be to by staff or self-employed farmer
Agricultural product are dispensed, address is dispensed according to GIS Spatial Data Analysis and consumer and matches delivery car for goods delivery to corresponding city
Distribution point, distribution point arrange logistics distribution person's progress product delivery to visit in time.Consumer clicks to enter in " I " module
Then " my vegetable basket " page clicks " having purchased organic products " and tracks the agricultural product logistics information oneself chosen.
If 1.2 users choose the customized organic farm products that is commissioned to train
After the organic farm products area of busy mode chooses " customized organic farm products of the being commissioned to train " product category admired, click
" customized to be commissioned to train " carries out carry out on-line payment " administration fee of being commissioned to train, soil short-term lease expense " by " my wallet ".
User can go to " my vegetable basket " click " customized generation after choosing customized organic farm products of being commissioned to train and succeeding
Train organic farm products ", it checks the state for the organic farm products that oneself this customized agency cultivates, there is the displaying of outdoor scene monitor video
Two kinds are shown with simulation farm, and user, which only needs to click " pattern switching ", can carry out two kinds of state displayings.If being switched to simulation
Farm displayed page, growth demand parameter (such as water shortage, sunlight journey of the agricultural product of being commissioned to train that user can watch oneself customized
It spends) it then carries out carrying out the management cultivation operation such as product that online simulation manages oneself, such as watering, fertilising, farm work people
Member is received after these instructions require by customer management module, same management can be carried out to product cultivates practice to operate, when
Right campesino also can basis
Actual growing state adjusts Managed Solution.If being switched to outdoor scene displayed page, it is true that user can see canopy area
Real scene, it is seen that the real processes that oneself product is commissioned to train.
After customized organic farm products of being commissioned to train are mature, show that interface can provide picking and remind, clicks " picking dispatching ",
Then remaining process ibid states 1.1.
If 1.3 users choose and organic monitor take-away of tracing to the source
1.3.1 organic to monitor trace to the source restaurant and take-away technical solution general introduction
As described in Figure 2, it is trained using the trace to the source food materials source environment i.e. organic vegetable of vegetable that monitoring modular is got of farm
The information such as kitchen production environment and process, vegetable entirety Nutrition Evaluation index establish a style of cooking data after situation, vegetable are planted in breeding
Library, each corresponding two dimensional code that plants vegetables, this two dimensional code will be attached on the specific tableware of this dish, and consumer is only needed to serve
Or simple barcode scanning operation is carried out after getting take-away, can understand oneself eat is absolutely organic food, it
It is all safe and healthy that food materials, which cultivate growth, vegetable production environment, dispense transportational process,.
1.3.2 it is realized by platform concrete operations
After the product that " organic take-away area " of " busy mode " selection is admired, " directly buying " is clicked, by " I
Wallet " carries out on-line payment.Then organic restaurant order production in regional scope, dispatching person are dispensed into consumer's hand.
If 1.4 users choose the product of neighbouring ally
The organic products admired is chosen in " neighbouring ally " area of busy mode, " directly buying " is then clicked, passes through
" my wallet " carries out on-line payment or the modes such as cash on delivery are paid；After choosing successfully, campesino or self-employed farmer
In " peasant household's mode " after order picking processing agricultural product, logistics distribution center is delivered by agricultural product to be dispensed, according to GIS
Spatial Data Analysis and consumer dispense address with delivery car for goods delivery to corresponding city distribution point, and distribution point is pacified in time
Row logistics distribution person carries out product delivery and visits.Consumer clicks to enter " my vegetable basket " in " I " module, and the page is then
It clicks " having purchased organic products " and tracks the agricultural product logistics information oneself chosen.
1.5 public good is introduced
Public good mode one: it for choosing the user of customized organic farm products of being commissioned to train, customized is commissioned to train if cannoing be used up oneself
Product can enter " public good " center " module successively clicks " public good ", " sale " and is sold the product of oneself online, when
Other users are into " public good " center ", successively clicks " public good ", " buying ", and purchaser is sold by " my wallet " payment
Side, seller obtain turnover 70 percent, and remaining 30 percent donates as non-profit foundation；
Public good mode two: any user " can be being clicked by " walking " in public good " center ", " answering ", " done
One does ", " chatting " accumulate ideal money, ideal money can be used to exchange " answer and do the road game of the inside
Tool or other ", can more bring the real organic farm products of exchange, then is shared circle of friends or directly invitation good friend addition,
Further user can be promoted to focus more on by integrating ranking.
2. leisure patterns:
As shown in Figure 3,4, user is mainly the crowd of leisure state of being in, can independently be gone to relatives and friends farm and
Respective service is experienced by organic farm products science and technology center.
Experience a piece in 2.1 farms: user passes through " organic house keeper " client or wechat small routine first, into " mode " mould
Block selects " leisure patterns "；To " strolling " module, click " farm experience consumption area " in module has for choosing page jump
The farm experience consumption set meal (characteristic eaten, drunk and is merry, and has done detailed description in these materials handed in front) of purchase, is choosing the heart
After the product category of instrument, other relevant informations of selection product can be understood in detail at product introduction interface.Simultaneity factor also can
According to you be positioned as you recommend the farm nearest from you perhaps distribution point by descending bus or the self-driving of distribution point online
The modes such as trip voluntarily go to farm connection farm management person to carry out many experience consumption of picking etc. on the spot, while farm also has agriculture
The Recreational places such as family's pleasure can enjoy the experience types services such as the autonomous culinary art of autonomous picking.
A piece is experienced by 2.2 organic farm products science and technology centers:
As shown in figure 5, user passes through " organic house keeper " client or wechat small routine first, into " mode " module, choosing
Select " leisure patterns "；Page jump clicks " consumption area is experienced by science and technology center " in module, experiences the detailed of shop to " strolling " module
Thin recommended information can occur (including video, text information etc.) at once, and consumer can use direct payment or supplement purchase void with money
Quasi- currency (at this moment can use the personal virtual currency that previously described public good functions of modules obtains) payment, is obtained after paying successfully
The two dimensional code entered in shop is taken, the entrance gate of two dimensional code induction science and technology center enters in shop, and function (can choose sense in shop
Body three-dimensional models in fact, the comprehensive understanding pattern in the region, the distribution of agricultural product, peripheral ring are checked in the farm area of interest
The information such as border and relevant organic knowledge；It simultaneously can also be by wearing the VR anaglyph spectacles by threedimensional model, experiencing virtual
Picking game.It can watch that organic farm products cultivate teaching, organic farm products produce teaching and organic food and strong online
The Teaching Services videos such as health life teaching, or professional knowledge explanation teaching is carried out by organic food industry professional lecturer.).
3. user model
3.1 clients consume a piece (custom product stage)
The green organic of oneself can be possessed by leasing customized mode mainly for garden stuff processing factory and big retailer
The problems such as training is managed on behalf of another by peasant household in fruits and vegetables production base, production safety and supply insufficient without worrying product again, less with emitting wind
The fruits and vegetables production base of oneself is voluntarily established in danger.
As shown in fig. 6, these marquee accounts pass through " organic house keeper " client or wechat small routine first, into " mode "
Module selects " user model "；Page jump clicks various " the long-term lease soil that the selection page occurs to " strolling " module
Ground is commissioned to train organic farm products ", it is divided into canopy area and canopy outskirt here according to different types of crop, according to the size of cultivated area
Using the cultivation mode of automation or semi-automation." customized for a long time to be commissioned to train " is clicked after choosing product, passes through " my money
Packet " carries out carry out on-line payment " administration fee of being commissioned to train, soil long-term lease are taken ".Client can be gone to after paying successfully " I
Vegetable basket " click " customized product of being commissioned to train for a long time ", checks the state for the organic farm products that oneself this customized agency cultivates,
Have that outdoor scene monitor video is shown and simulation farm shows two kinds, user, which only needs to click " pattern switching ", can carry out two kinds of state
It shows.If being switched to simulation farm displayed page, the life for the agricultural product of being commissioned to train for a long time that client can watch oneself enterprise customized
Long demand parameter (such as water shortage, sunlight degree) then carries out carrying out the product that online simulation manages oneself, such as watering, fertilising
Equal management are cultivated operation and can be carried out to product after campesino receives these instruction requirements by customer management module
Practice operation is cultivated in same management, and certain campesino also can adjust Managed Solution according to actual growing state.
If being switched to outdoor scene displayed page, user can see the true scene in canopy area, it is seen that the real processes that oneself product is commissioned to train.
After customized " long-term lease soil be commissioned to train organic farm products " is mature, show that interface can provide picking and remind,
It clicks " picking dispatching ", after processing agricultural product are picked in campesino or the self-employed farmer order in " peasant household's mode ",
Deliver logistics distribution center and agricultural product to be dispensed be directly sent to client designated place, consumer clicked in " I " module into
Enter " my vegetable basket " page and then clicks the agricultural product logistics information that " having purchased organic products " tracks oneself.
A 3.2 customer sales pieces (client sells to individual consumer)
To by standardization judge after garden stuff processing factory and big retailer, can permit it and enter the lines such as APP, small routine
The shop of oneself is added to " the neighbouring ally " of busy mode, organic production of restocking inside oneself from backstage by upper mounting plate
Product are chosen for consumer.
4. peasant household's mode
Staff in organic farm that peri-urban is built well, in addition to needing profession deposit knowledge, it is also desirable to
Much there is the peasant labour of skilled plantation experience, cooperative society is set up by committee of village tissue in locality, auxiliary farm organic plant is cultivated
With Peasants Joy management.
As shown in fig. 7, peasant household passes through " organic house keeper " client or wechat small routine first, into " mode " module, choosing
Select " peasant household's mode "；Page jump is inputted " administrator's account and password ", is come from by platform reception to " peasant household backstage " module
The operational order of all kinds consumer completes corresponding " customized or choose " transaction.
In conclusion realizing agricultural product the present invention provides a kind of modern agriculture doing business mode Internet-based
Industrial chain integration, " organic farm products plantation processing, agricultural product electronic commercial affairs, agricultural product logistics dispatching, designer-label store are straight for building
Pin, attraction are joined, on-line off-line diversification experience service function is in integrated modern agriculture industry system, production system, operation
System develops diversified forms and is managed on a fairly large scale, cultivates novel agricultural management body, perfect commercialized rural service system, real
Existing smallholder, cooperative society and modern agricultural development organic linking.To work on solid shop/brick and mortar store line of engagement under line, it includes organic agricultural production
Product store, organic farm products science and technology center can monitor organic restaurant of tracing to the source, and the agricultural product store is real for organic farm products
The sale of body shop, region distribution point serve as；The organic farm products science and technology center is for allowing masses in diversification, the experience of technicalization
Agricultural product are understood in service, further attract public understanding and are paid close attention to " organic farm products are customized ", and potentially large number of client is excavated；Institute
Organic restaurant of tracing to the source can be monitored by, which stating, can trace the organic of food materials source and cooking environments for providing one to enter shop consumer
Diet place, while food materials source, cooking environments, the health of cooking process can be traced for providing one for take-away consumer
Organic carryout service.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright description is applied directly or indirectly in other relevant technology necks
Domain is included within the scope of the present invention.
Claims (5)
1. a kind of modern agriculture doing business mode Internet-based, which is characterized in that flat including operating on internet electric business
The viewing of agricultural product outdoor scene, agricultural product customization on platform are chosen, leasehold is commissioned to train customization and trade and investment promotion business revenue process, pass through Xian Xia trip
The media outdoor scene such as electric business shows that agricultural product canopy area is live on trip, chain store, agriculture museum and line, promotes potential customers' purchase fixed
Agricultural product processed, lease customization farm canopy area, being commissioned to train service of purchase customization, and then commercial accounts' lease production base is introduced, finally
Realize profit income,
The load carrier of all processes of business model is electric business platform, including customer management module, organic farm products are customized
Module, farm monitor trace to the source module, land lease management module, task management module of being commissioned to train, E-commerce Marketing module, logistics
Delivery management module, peasant household's leisure agriculture management module, organic farm products designer-label store joins and organic farm products science and technology center
Management module,
The customer management module is for registration platform access client enrollment information of classifying；
The customized module of organic farm products is used to obtain customized instruction of the client to farm where specified agricultural product, for obtaining
Customized instruction of the client to means of distribution；
The farm monitors module of tracing to the source for obtaining canopy area video monitoring data in real time and growing item needed for customized agricultural product
The data such as part or each nutritive index of agricultural product fruit are simultaneously presented in client terminal online, trust that choosing consumption provides tool for consumer
Body benchmark index；
The land lease management module is for marquee account, small medium-sized client or possesses oneself in long or short term and can monitor and traces to the source
The production base of being commissioned to train of product；
It is described be commissioned to train task management module for peasant household receive client to after the customized instruction of agricultural product to by the cultivation of customized product
Management；
The E-commerce Marketing module is used to obtain the purchase sales service to specified organic farm products from client terminal, is used for
The lease sales service to specified soil is obtained, for obtaining the sales service to be trained to specified soil；
The logistics and distribution management module is used to obtain the order instruction of client terminal submission.
Peasant household's leisure agriculture management module be used for receive client " leisure mode " instruction after peasant household to its line under agriculture
Preparation in advance is carried out in the consumption such as field experience consumption, amusement and recreation.
2. modern agriculture doing business mode Internet-based according to claim 1, which is characterized in that the order
The implementation of instruction includes express delivery means of distribution and live Softening.
3. modern agriculture doing business mode Internet-based according to claim 1, which is characterized in that including following
Step:
Step 1: client is by consumer end, commercial accounts' terminal in platform customer management module lawful registration；
Step 2: platform is provided by calling farm monitoring modular to obtain the data that the video monitoring from canopy area uploads for client
Scene is cultivated on organic farm in real time；
Step 3: scene is cultivated on the organic farm of client's real time inspection, and cooperation GIS assisting sifting goes out to meet the organic agriculture of customized condition
Product simultaneously submits to the customized module of agricultural product；
Step 4: busy mode or leisure patterns is arranged by logistics and distribution management module in client, if being set as busy mode, puts down
Platform calls the customized module of agricultural product and logistics and distribution management module is generated order and delivered goods to the customers in a manner of express delivery；If being set as stopping
Order information is issued to peasant household's terminal, visits for client and pick organic farm products on the spot by not busy mode, platform.
4. modern agriculture doing business mode Internet-based according to claim 3, which is characterized in that the step
3 further include: client checks that scene is cultivated on organic farm by commercial accounts' terminal, and cooperation GIS assisting sifting, which goes out, meets lease generation
Desired farm soil is trained, land lease management module is submitted to and generates short-term or long-term land lease and be commissioned to train order.
5. modern agriculture doing business mode Internet-based according to claim 4, which is characterized in that the step
4 further include: client is arranged that busy is commissioned to train mode and idle is commissioned to train mode by task management module of being commissioned to train, if being set as busy generation
Short-term or long-term land lease order of being commissioned to train is issued to peasant household's terminal by training mode, platform, by peasant household on behalf of cultivating organic work
Object；If being set as idle from training mode, platform calls land lease management module that will formulate the privatization of canopy area, voluntarily trains for client
Plant.
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