CN109214866A - The preferential promotion management method and device of commodity, computer equipment, storage medium - Google Patents
The preferential promotion management method and device of commodity, computer equipment, storage medium Download PDFInfo
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- CN109214866A CN109214866A CN201811015211.7A CN201811015211A CN109214866A CN 109214866 A CN109214866 A CN 109214866A CN 201811015211 A CN201811015211 A CN 201811015211A CN 109214866 A CN109214866 A CN 109214866A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
- G06Q30/0625—Directed, with specific intent or strategy
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
Abstract
The present invention provides a kind of preferential promotion management method and devices of commodity, computer equipment, storage medium, wherein the preferential promotion management method of commodity includes: to obtain the real-time commodity essential information of Xian Xia shops and the first merchandise promotion information；It receives and has currently purchased the corresponding commodity shopping information of commodity with user based on what the commodity essential information and first merchandise promotion information generated；Order information and the second merchandise promotion information are chosen according to commodity shopping information generation.According to the technical solution of the present invention, the preferential sales promotion information of the commodity of Xian Xia shops can be accurately pushed to user in time, while promoting the shopping experience of user, the effect for also capableing of the preferential advertising campaign of Shi Xianxia shops is more preferable.
Description
Technical field
The present invention relates to preferential promotion management technical fields, in particular to the preferential promotion management method of commodity, commodity
Preferential promotion management device, computer equipment and computer readable storage medium.
Background technique
Currently, carrying out the commodity of preferential advertising campaign for market, under normal circumstances, user selects according to the hobby of oneself
It is put it into shopping cart after selecting commodity, moreover, user often chooses when there is bigger promotional offer dynamics in market
More commodity often will appear and be expected to differ larger situation when having chosen commodity cashier being gone to settle accounts, due to
It is member's commodity that user, which is unable to learn in time to the restrictive conditions such as the whether limited purchase of the commodity sales promotion chosen or the commodity sales promotion,
Can then there are the case where part commodity chosen not meet sales promotion conditions or user repeatedly between round-trip shopping area and cashier
It re-starts and chooses or user is because the commodity chosen are unsatisfactory for the condition of advertising campaign and remove well-chosen quotient
Product or user are directly bought by commodity original cost；In addition, user is when cashier is settled accounts, it can not be quick and timely
Ground knows whether that can also participate in full deactivation moves, i.e., can not know the activity how much adds can satisfy commodity of purchasing on a barter basis in real time.It can
See, related promotion favor information accurately can not be transferred to user by market at present, and user can not obtain related preferential in time
Limit purchase, full reduce-administration plan, can so bring very bad shopping experience, while also allowing the advertising campaign in market that cannot reach to user
To best effect.
Therefore, the store promotional shopping experience of user how is promoted, while keeping the advertising campaign in market more efficient, is become
Technical problem urgently to be resolved.
Summary of the invention
The present invention is directed to solve at least one of the technical problems existing in the prior art or related technologies.
For this purpose, an object of the present invention is to provide a kind of preferential promotion management method of commodity, it can be by line Xiamen
The preferential sales promotion information of the commodity in shop is accurately pushed to user in time, while promoting the shopping experience of user, can also make
The effect of the preferential advertising campaign of Xian Xia shops is more preferable.
Other objects of the present invention are that correspondence proposes the preferential promotion management device of commodity, computer equipment and computer
Readable storage medium storing program for executing.
To realize at least one above-mentioned purpose, according to the first aspect of the invention, a kind of preferential promotion pipe of commodity is proposed
Reason method, comprising: obtain the real-time commodity essential information of Xian Xia shops and the first merchandise promotion information；It receives and is based on the commodity
The corresponding commodity shopping information of what essential information and first merchandise promotion information generated currently purchased with user commodity；According to
Order information and the second merchandise promotion information are chosen in the commodity shopping information generation.
In the technical scheme, when determining that user enters Xian Xia shops and purchases, first in collection Xian Xia shops when
Preceding newest commodity essential information on sale in real time and real-time first quotient with current ongoing preferential advertising campaign
Product sales promotion information allows the user to understand the preferential sales promotion information in the Xian Xia shops in time and accurately, auxiliary user into
The accurate and efficient commodity shopping of row, and further when user determines and chosen the commodity of the Xian Xia shops, according to the quotient
The associated commodity essential information of product and the first merchandise promotion information generate corresponding commodity shopping information, with can be in programming count
The current ongoing preferential advertising campaign of commodity in shops under bonding wire when user has purchased the case where commodity, and then tied realizing
It closes to realize while preferential sales promotion information generates to the automatic clearance for having purchased commodity and chooses order information and user has been participated in
The real time monitoring of preferential activity condition under line confirms during shopping repeatedly from user, saves user time and energy,
Participate in the shopping experience of preferential advertising campaign under line conducive to the shopping efficiency and promotion user that improve user, and in order into
One step promotes the shopping experience that preferential advertising campaign is participated under user's line, can recognize the excellent of Xian Xia shops in time and comprehensively
Favour advertising campaign information, according to the commodity shopping information of user generate for clearing while choosing order information it is further
It pushes to generate to user and chooses the second merchandise promotion information that can additionally come into force after order, determine whether to continue so that user checks
Participate in the corresponding preferential advertising campaign of second merchandise promotion information.
In the above-mentioned technical solutions, it is preferable that the preferential promotion management method of commodity further include: detecting the user is
The no member user for the Xian Xia shops；When detecting the user is the member user of the Xian Xia shops, meeting is obtained
Member's favor information；And the commodity preferential promotion management method is when choosing order information described in the generation, further includes: according to institute
It states the generation of member privilege information and chooses the associated preferential prompt information of order information with described.
In the technical scheme, it is contemplated that the preferential promotion of some commodity in Xian Xia shops is only to the note of the Xian Xia shops
Volume member it is effective, then in order to inform that its commodity currently chosen of member user enjoy member privilege in time when, can generate needle
To commodity relevant member privilege information is shown and prompted together when choosing order information has been purchased, so that user is tying
Bigger promotional offer can be enjoyed when calculation, further promotes the shopping experience of user, while also capableing of the excellent of Shi Xianxia shops
The effect of favour advertising campaign is more preferable.
In any of the above-described technical solution, it is preferable that the preferential promotion management method of commodity further include: when detecting
When stating the non-member user that user is the Xian Xia shops, the prompt information for recommending registered members is generated.
In the technical scheme, it is contemplated that the preferential promotion of some commodity in Xian Xia shops is only to the note of the Xian Xia shops
Volume member is effective, for the user bought goods with the operation of non-member's identity, can be pushed in time to it and carry out shops member note
The prompt information of volume, to guide user to be gradually completing member registration, to meet the condition of member privilege enjoyed, so as not to user because
The commodity for wanting to choose are missed for the identity of non-member, it is ensured that user purchases the preferential promotion of member privilege commodity in Xian Xia shops
Object is tested.
In any of the above-described technical solution, it is preferable that the preferential promotion management method of commodity further include: according to described
The selection instruction of second merchandise promotion information determines end article sales promotion information；Order information and the target are chosen according to described
Merchandise promotion information generates commercial product recommending information, for choosing order information described in user's update.
In the technical scheme, when user according to purchased order push the second merchandise promotion information selection continue shopping and
When selecting interested end article, commercial product recommending letter can be shown to user in order to allow users to understand rapidly dependent merchandise
Breath helps user to complete preliminary commodity screening, chooses order in order to which user can efficiently choose new commodity update, wherein
Commercial product recommending information may include the essential information of the build-in attributes such as product name, function, descend the specific location in shops online
Guide etc..
In any of the above-described technical solution, it is preferable that the preferential promotion management method of commodity further include: when detecting
State user to it is described choose order information or the updated payment success prompt information for choosing order information when, generate choosing
Purchase voucher of clearing.
In the technical scheme, can after user chooses in doubling complete payment when automatically generate choose clearing with
Card, then user shows this when leaving Xian Xia shops and chooses voucher of clearing, in this way, the cashier row without online lower shops
Team waits checkout, effectively improves shopping settlement efficiency, further increases the shopping experience of user.
In any of the above-described technical solution, it is preferable that the preferential promotion management method of commodity is in the acquisition line Xiamen
Before the real-time commodity essential information in shop and the first merchandise promotion information, further includes: position the first geographical position locating for the user
Confidence breath；Detect whether first geographical location information matches with the second geographical location information of Xian Xia shops, to determine
State whether user enters the Xian Xia shops.
In the technical scheme, in order to by newest commodity essential information on sale in real time current in Xian Xia shops and with
Real-time first merchandise promotion information of current ongoing preferential advertising campaign shows user in time, can be to user
Real time position be monitored, to determine whether user into shop or has reached near Xian Xia shops, and then can then work as user
Into shop or when reaching near Xian Xia shops, relevant information is supplied to user at the first time.
In any of the above-described technical solution, it is preferable that first merchandise promotion information includes: commercial promotions price, promotees
Pin limit purchase quantity, commercial promotions time；Second merchandise promotion information includes: completely to subtract favor information, raise the price to purchase on a barter basis to promote and believe
Breath；The commodity shopping information includes: commodity sign, commodity amount.
According to the second aspect of the invention, a kind of preferential promotion management device of commodity is proposed, comprising: obtain module, use
In the real-time commodity essential information of acquisition Xian Xia shops and the first merchandise promotion information；Receiving module, for receiving based on described
The corresponding commodity shopping information of what commodity essential information and first merchandise promotion information generated currently purchased with user commodity；
Processing module, for choosing order information and the second merchandise promotion information according to commodity shopping information generation.
In the technical scheme, when determining that user enters Xian Xia shops and purchases, first in collection Xian Xia shops when
Preceding newest commodity essential information on sale in real time and real-time first quotient with current ongoing preferential advertising campaign
Product sales promotion information allows the user to understand the preferential sales promotion information in the Xian Xia shops in time and accurately, auxiliary user into
The accurate and efficient commodity shopping of row, and further when user determines and chosen the commodity of the Xian Xia shops, according to the quotient
The associated commodity essential information of product and the first merchandise promotion information generate corresponding commodity shopping information, with can be in programming count
The current ongoing preferential advertising campaign of commodity in shops under bonding wire when user has purchased the case where commodity, and then tied realizing
It closes to realize while preferential sales promotion information generates to the automatic clearance for having purchased commodity and chooses order information and user has been participated in
The real time monitoring of preferential activity condition under line confirms during shopping repeatedly from user, saves user time and energy,
Participate in the shopping experience of preferential advertising campaign under line conducive to the shopping efficiency and promotion user that improve user, and in order into
One step promotes the shopping experience that preferential advertising campaign is participated under user's line, can recognize the excellent of Xian Xia shops in time and comprehensively
Favour advertising campaign information, according to the commodity shopping information of user generate for clearing while choosing order information it is further
It pushes to generate to user and chooses the second merchandise promotion information that can additionally come into force after order, determine whether to continue so that user checks
Participate in the corresponding preferential advertising campaign of second merchandise promotion information.
According to the third aspect of the invention we, a kind of computer equipment is provided, comprising: processor；For storing processor
The memory of executable instruction, wherein processor is for realizing such as above-mentioned the when executing the executable instruction stored in memory
The step of preferential promotion management method of commodity described in any one of technical solution of one side.
According to the fourth aspect of the invention, a kind of computer readable storage medium is provided, computer journey is stored thereon with
Sequence realizes that the commodity as described in any one of technical solution of above-mentioned first aspect are preferential when computer program is executed by processor
The step of promotion management method.
Additional aspect and advantage of the invention will be set forth in part in the description, and will partially become from the following description
Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect of the invention and advantage will become from the description of the embodiment in conjunction with the following figures
Obviously and it is readily appreciated that, in which:
Fig. 1 shows the flow diagram of the preferential promotion management method of commodity of the embodiment of the present invention；
Fig. 2 shows the method flow schematic diagrams that the foundation user identity of the embodiment of the present invention carries out preferential promotion management；
The foundation order information that Fig. 3 shows the embodiment of the present invention carries out the method flow schematic diagram of preferential promotion management；
Fig. 4 shows the process schematic of the preferential promotion of Xian Xia shops commodity of the specific embodiment of the invention；
Fig. 5 shows the schematic block diagram of the preferential promotion management device of commodity of the embodiment of the present invention；
Fig. 6 shows the schematic block diagram of the computer equipment of the embodiment of the present invention.
Specific embodiment
To better understand the objects, features and advantages of the present invention, with reference to the accompanying drawing and specific real
Applying mode, the present invention is further described in detail.It should be noted that in the absence of conflict, the implementation of the application
Feature in example and embodiment can be combined with each other.
In the following description, numerous specific details are set forth in order to facilitate a full understanding of the present invention, still, the present invention may be used also
To be implemented using other than the one described here other modes, therefore, protection scope of the present invention is not by described below
Specific embodiment limitation.
It is described in detail below with reference to the preferential promotion management method of commodity of the Fig. 1 to Fig. 3 to the embodiment of the present invention.
As shown in Figure 1, the preferential promotion management method of commodity according to an embodiment of the present invention, specifically includes following below scheme step
It is rapid:
Step S102 obtains the real-time commodity essential information of Xian Xia shops and the first merchandise promotion information.
Specifically, the commodity essential information includes consolidating for the commodity such as product name, price, function introduction, inventories
There is attribute information, the condition of merchandise in Xian Xia shops can be comprehensively understood in order to user；And first commercial promotions
Information includes at least: commercial promotions price, promotion limit purchase quantity, commercial promotions time, it follows that working as the commodity of Xian Xia shops
When doing preferential promotion, it is in together by the sales promotion information for carrying out the commodity of preferential promotion while pushing commodity essential information to user
User is now given, in order to which user understands the promotion dynamics when front Xiamen shop in advance, preferentially to be chosen.
Step S104 is received and is worked as based on what the commodity essential information and first merchandise promotion information generated with user
It is preceding to have purchased the corresponding commodity shopping information of commodity.
Specifically, the commodity shopping information includes at least: commodity sign, commodity amount, in specific implementation, Yong Huke
The information such as two dimensional code of commodity generate the commodity shopping under mobile terminal device scan line can carry out barcode scanning by mobile phone etc.
Information, for example often select and scanned before a commodity are put into shopping cart, with the corresponding shopping in mobile terminal device
Scanned commodity are added in the virtual shopping cart of application program on the lines such as APP or wechat public platform, then add by commodity correspondence
During entering virtual shopping cart, need that commodity essential information is called to be compared corresponding with commodity under scanned line to lock
Line on commodity；Or user can be directly on the shopping APP or the lines such as wechat public platform in the mobile terminal devices such as mobile phone
In application program with reference to commodity essential information and the first merchandise promotion information be manually entered or clicked by with the line chosen
Commodity are added in virtual shopping cart on the corresponding line of lower commodity, in order to which clear user has purchased condition of merchandise.
Step S106 chooses order information and the second merchandise promotion information according to commodity shopping information generation.
In this embodiment, current in collection Xian Xia shops first when determining that user enters Xian Xia shops and purchases
Newest commodity essential information on sale in real time and real-time first commodity with currently ongoing preferential advertising campaign
Sales promotion information allows the user to understand the preferential sales promotion information in the Xian Xia shops in time and accurately, and auxiliary user carries out
Accurate and efficient commodity shopping, and further user determine chosen the commodity of the Xian Xia shops when, according to the commodity
Associated commodity essential information and the first merchandise promotion information generate corresponding commodity shopping information, can use in programming count
The current ongoing preferential advertising campaign of commodity in shops under bonding wire when the case where commodity has been purchased at family, and then combined realizing
Preferential sales promotion information realizes the line participated in user while generating to the automatic clearance for having purchased commodity and choose order information
Under preferential activity condition real time monitoring, confirm repeatedly during shopping from user, save user time and energy, benefit
Participate in the shopping experience of preferential advertising campaign, and under the line of the shopping efficiency and promotion user that improve user in order into one
Step promotes the shopping experience that preferential advertising campaign is participated under user's line, can recognize the preferential of Xian Xia shops in time and comprehensively
Advertising campaign information, according to the commodity shopping information of user generate for clearing while choosing order information further to
User, which pushes to generate, chooses the second merchandise promotion information that can additionally come into force after order, determines whether to continue to join so that user checks
Preferential advertising campaign corresponding with second merchandise promotion information.
Wherein, second merchandise promotion information include at least completely subtract favor information, price markup is purchased on a barter basis sales promotion information, such as
Full 200 yuan can enjoy yuan preferential plus 5 yuan of preferential advertising campaign information such as toothbrush of purchasing on a barter basis that overflow that subtract 10.
Further, the preferential promotion management method of the commodity in above-described embodiment further includes process as shown in Figure 2
Step:
Step S202, detects whether the user is the member user of the Xian Xia shops, no if executing step S204
Then follow the steps S206.
Step S204 obtains member privilege information.
Specifically, the member privilege information includes discount, effective discount coupon etc..
It further, can be in conjunction with described when the preferential promotion management method of the commodity chooses order information described in the generation
Member privilege information is prompted, and is specifically included: being generated according to the member privilege information and is associated with the order information of choosing
Preferential prompt information.
It is understood that in view of the preferential promotion only registration to the Xian Xia shops of some commodity in Xian Xia shops
Member is effective, then in order to inform that its commodity currently chosen of member user enjoy member privilege in time when, can be directed in generation
Commodity relevant member privilege information is shown and prompted together when choosing order information is purchased, so that user is settling accounts
When can enjoy bigger promotional offer, further promote the shopping experience of user, while also capableing of the preferential of Shi Xianxia shops
The effect of advertising campaign is more preferable.
Step S206 generates the prompt information for recommending registered members.
It is understood that in view of the preferential promotion only registration to the Xian Xia shops of some commodity in Xian Xia shops
Member is effective, can be to its shops's member registration of push progress in time for the user bought goods with the operation of non-member's identity
Prompt information, to guide user to be gradually completing member registration, to meet the condition of member privilege enjoyed, so as not to user because
The identity of non-member misses the commodity for wanting to choose, it is ensured that user does shopping to the preferential promotion of member privilege commodity in Xian Xia shops
Experience.
Further, the preferential promotion management method of the commodity in above-described embodiment further includes process as shown in Figure 3
Step:
Step S302 determines end article sales promotion information according to the selection instruction to second merchandise promotion information.
Step S304 chooses order information and end article sales promotion information generation commercial product recommending information according to described,
For choosing order information described in user's update.
In this embodiment, when user continues to do shopping and select according to the second merchandise promotion information selection for having purchased order push
When fixed interested end article, commercial product recommending letter can be shown to user in order to allow users to understand rapidly dependent merchandise
Breath helps user to complete preliminary commodity screening, chooses order in order to which user can efficiently choose new commodity update, wherein
Commercial product recommending information may include the essential information of the build-in attributes such as product name, function, descend the specific location in shops online
Guide etc..
Further, the preferential promotion management method of the commodity in above-described embodiment further include: when detecting the use
Family to it is described choose order information or the updated payment success prompt information for choosing order information when, knot is chosen in generation
Calculate voucher.
In this embodiment it is possible to after user chooses in doubling complete payment when automatically generate choose clearing with
Card, then user shows this when leaving Xian Xia shops and chooses voucher of clearing, in this way, the cashier row without online lower shops
Team waits checkout, effectively improves shopping settlement efficiency, further increases the shopping experience of user.
Further, the preferential promotion management method of the commodity in above-described embodiment is before the step S102, also
Include the steps that determining user location, it is specific to execute are as follows: to position the first geographical location information locating for the user；Described in detection
Whether the first geographical location information matches with the second geographical location information of Xian Xia shops, and with determination, whether the user enters institute
Shu Xianxia shops.
In this embodiment, in order to by newest commodity essential information on sale in real time current in Xian Xia shops and with work as
Real-time first merchandise promotion information of preceding ongoing preferential advertising campaign shows user in time, can be to user's
Real time position is monitored, with determine user whether into shop or reach Xian Xia shops near, and then then can when user
When into shop or reaching near Xian Xia shops, relevant information is supplied to user at the first time.
Fig. 4 shows the process schematic of the preferential promotion of Xian Xia shops commodity of the specific embodiment of the invention.
As shown in figure 4, according to the present invention the process of the preferential promotion of Xian Xia shops commodity of specific embodiment specifically include with
Lower process step:
Step S402, line Xiamen shop regulation draw shops's advertising campaign, are arranged movable preferential sales promotion information, and by short message,
Wechat public platform/small routine, the associated shopping APP of shops, provide leaflet, the forms such as plaster posters push preferential sales promotion information
To customer.
Specifically, movable preferential sales promotion information includes relevant sales promotion price, promotion limit purchase quantity, full derating
Degree, the information such as amount of purchasing on a barter basis of raising the price；And it is preferential when being pushed by channels such as short message, wechat public platform/small routine, shopping APP
Sales promotion information, the customer of push predominantly have focused on wechat public platform or carried out note in wechat small routine, shopping APP
The user that volume logs in.
Step S404, after customer gets preferential sales promotion information, the choosing of the commodity sales promotion needed for going to Xian Xia shops to carry out
Purchase.
Step S406, customer choose commodity sales promotion on shelf and pass through the label of mobile terminal device items scanning, with
Online shopping vehicle is added in commodity.
Specifically, after customer enters Xian Xia shops, commodity region required for generally selecting a cart to go to is carried out
It chooses, when customer's select commodity, the shopping APP on mobile terminal device can be opened, wechat public platform/small routine is swept
It retouches, then it can be by commodity sales promotion addition is automatically added in online shopping vehicle on the corresponding line of commodity sales promotion under scanned line.
Step S408 is reminded in time when choosing the commodity sales promotion of limit purchase quantity, and when choosing member's commodity,
Customer non-member is reminded to register.
Specifically, when customer scans commodity sales promotion by mobile terminal device, corresponding preferential promotional messages can be obtained, when
When the limited purchase quantitative requirement of commodity sales promotion, every kind of commodity are carried out during online shopping vehicle is added in commodity sales promotion on line
Quantity statistics, remind user in time when reaching limit purchase quantity, and the commodity sales promotion having more that will newly scan no longer allowed to add
Enter in online shopping vehicle；And when commodity sales promotion is member's commodity and current customer is customer non-member, i.e., customer is using
Mobile terminal device is not used membership's information when logging in shopping APP, wechat public platform/small routine and is logged in, at this point, needing
Remind customer that it is non-member, and the commodity sales promotion is member's commodity, not can be carried out choosing for the commodity sales promotion currently, together
When shopping APP, wechat public platform/small routine can pop up a window, direct customers carry out being registered as member, further also
Customer can be prompted, which to become member, can send corresponding shopping integral or other discount coupons etc..
Step S410 submits all commodity in online shopping vehicle to be settled accounts, and remind Gu at the end of customer chooses
Visitor can choose the full deactivation of other commodity participation and move or participate in activity of purchasing on a barter basis of raising the price.
Specifically, after customer has chosen commodity sales promotion, by the online shopping vehicle in the APP that does shopping, wechat public platform/small routine
In the submission of all commodity settled accounts, can obtain expiring of being arranged in advance according to settlement amounts at this time subtracts or raises the price the correlations such as purchase on a barter basis
Advertising campaign, such as also poor A member can participate in the full 200 yuan yuan activities that subtract 30 or meet plus B member can purchase on a barter basis C commodity, and show C
The guidance information such as article No., display position where commodity, the shelf where going to C commodity convenient for customer are chosen.
Step S412 generates evidence for payment, after completing payment so that customer shows when leaving.
Specifically, when customer has chosen all commodity, and other has been had been participating in and has completely subtracted or raise the price the correlations such as purchase on a barter basis
After activity, clearing can be carried out in shopping APP, wechat public platform/small routine and complete payment, and obtain phase after the completion of payment
The evidence for payment of pass, such as two dimensional code, shopping list, are verified, such as with being supplied to staff when leaving Xian Xia shops
This, the time for being queued in cashier checkout can also be saved by self-help settlement.
By the way that in shopping process under line, sales promotion information is prompted in real time and accurately, the shopping body of customer can be greatly reinforced
It tests, while keeping advertising campaign more efficient, improve the income of Xian Xia shops.
Certainly, above scheme is not only applicable to preferential commodity sales promotion, can be applicable to other types of merchandise, at least
The time for being lined up clearing can be saved, to promote the shopping experience of user.
Fig. 5 shows the schematic block diagram of the preferential promotion management device of commodity of the embodiment of the present invention.
As shown in figure 5, commodity Preferential handling device 50 according to an embodiment of the present invention, comprising: obtain module 502, receive
Module 504 and processing module 506.
Wherein, the acquisition module 502 is for obtaining the real-time commodity essential information of Xian Xia shops and the first commercial promotions
Information；The receiving module 504 is used to receiving to be generated based on the commodity essential information and first merchandise promotion information
The corresponding commodity shopping information of commodity has currently been purchased with user；The processing module 506 is used for according to the commodity shopping information
Order information and the second merchandise promotion information are chosen in generation.
In this embodiment, current in collection Xian Xia shops first when determining that user enters Xian Xia shops and purchases
Newest commodity essential information on sale in real time and real-time first commodity with currently ongoing preferential advertising campaign
Sales promotion information allows the user to understand the preferential sales promotion information in the Xian Xia shops in time and accurately, and auxiliary user carries out
Accurate and efficient commodity shopping, and further user determine chosen the commodity of the Xian Xia shops when, according to the commodity
Associated commodity essential information and the first merchandise promotion information generate corresponding commodity shopping information, can use in programming count
The current ongoing preferential advertising campaign of commodity in shops under bonding wire when the case where commodity has been purchased at family, and then combined realizing
Preferential sales promotion information realizes the line participated in user while generating to the automatic clearance for having purchased commodity and choose order information
Under preferential activity condition real time monitoring, confirm repeatedly during shopping from user, save user time and energy, benefit
Participate in the shopping experience of preferential advertising campaign, and under the line of the shopping efficiency and promotion user that improve user in order into one
Step promotes the shopping experience that preferential advertising campaign is participated under user's line, can recognize the preferential of Xian Xia shops in time and comprehensively
Advertising campaign information, according to the commodity shopping information of user generate for clearing while choosing order information further to
User, which pushes to generate, chooses the second merchandise promotion information that can additionally come into force after order, determines whether to continue to join so that user checks
Preferential advertising campaign corresponding with second merchandise promotion information.
Wherein, first merchandise promotion information includes: commercial promotions price, promotion limit purchase quantity, commercial promotions time；
Second merchandise promotion information include: completely subtract favor information, price markup is purchased on a barter basis sales promotion information；The commodity shopping information includes:
Commodity sign, commodity amount.
Further, the commodity Preferential handling device 50 in above-described embodiment further include: detection module, acquisition module
With the first generation module.
Wherein, the detection module be used for detect the user whether be the Xian Xia shops member user；It is described to adopt
Collection module is used to obtain member privilege when the detection module detects that the user is the member user of the Xian Xia shops
Information；First generation module is used to detect that the non-member that the user is the Xian Xia shops uses when the detection module
When family, the prompt information for recommending registered members is generated.
Further, the processing module 506 in above-described embodiment detects that the user is in the detection module
The member user of the Xian Xia shops and when the acquisition module gets the member privilege information, is also used to: according to described
Member privilege information, which is generated, chooses the associated preferential prompt information of order information with described.
Further, the commodity Preferential handling device 50 in above-described embodiment further include: determining module, second generate
Module, settlement module, locating module and judgment module.
Wherein, the determining module is used for basis and determines end article to the selection instruction of second merchandise promotion information
Sales promotion information；Second generation module generates quotient for choosing order information and the end article sales promotion information according to
Product recommendation information, for choosing order information described in user update.
Wherein, the settlement module is used for when detecting the user to the order information or updated described of choosing
When choosing the payment success prompt information of order information, voucher of clearing is chosen in generation.
Wherein, the locating module is used to obtain the real-time commodity essential information of Xian Xia shops in the acquisition module 502
Before the first merchandise promotion information, the first geographical location information locating for the user is positioned；The judgment module is for detecting
Whether first geographical location information matches with the second geographical location information of Xian Xia shops, with the determination user whether into
Enter the Xian Xia shops.
Fig. 6 shows the schematic block diagram of the computer equipment of the embodiment of the present invention.
As shown in fig. 6, computer equipment 60 according to an embodiment of the present invention, including processor 602 and memory 604,
In, the computer program that can be run on processor 602 is stored on memory 604, wherein memory 604 and processor 602
Between can be connected by bus, the processor 602 is as above for realizing when executing the computer program stored in memory 604
The step of commodity in embodiment preferential promotion management method.
Wherein, the computer equipment 60 includes server.
Step in the method for the embodiment of the present invention can be sequentially adjusted, merged and deleted according to actual needs.
Unit module in the preferential promotion management device of the commodity of the embodiment of the present invention and computer equipment can be according to reality
Border needs to be combined, divided and deleted.
According to an embodiment of the invention, proposing a kind of computer readable storage medium, it is stored thereon with computer program,
The step of scenic spot dining room reserving method in embodiment as above is realized when computer program is executed by processor.
Further, it is to be understood that any process described otherwise above or method are retouched in flow chart or herein
It states and is construed as, expression includes the steps that one or more executable fingers for realizing specific logical function or process
Module, segment or the part of the code of order, and the range of the preferred embodiment of the present invention includes other realization, wherein can
Not press sequence shown or discussed, including according to related function by it is basic and meanwhile in the way of or in the opposite order,
Function is executed, this should understand by the embodiment of the present invention person of ordinary skill in the field.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that can on it the paper of print routine or other suitable be situated between
Matter, because can then be edited, be interpreted or when necessary with other for example by carrying out optical scanner to paper or other media
Suitable method is handled electronically to obtain program, is then stored in computer storage.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
Suddenly be that relevant hardware can be instructed to complete by program, program can store in a kind of computer readable storage medium
In, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.If integrated module with
The form of software function module is realized and when sold or used as an independent product, also can store computer-readable at one
It takes in storage medium.Computer equipment mentioned above can be server and storage medium can be read-only memory, magnetic
Disk or CD etc..
The technical scheme of the present invention has been explained in detail above with reference to the attached drawings, can believe the preferential promotion of the commodity of Xian Xia shops
Breath is accurately pushed to user in time, while promoting the shopping experience of user, is also capable of the preferential promotion of Shi Xianxia shops
Movable effect is more preferable.
In the description of the present invention, term " first ", " second " and " third " etc. are only used for the purpose of description, and cannot manage
Solution be indication or suggestion relative importance, for the ordinary skill in the art, can understand as the case may be on
State the concrete meaning of term in embodiments of the present invention.
These are only the preferred embodiment of the present invention, is not intended to restrict the invention, for those skilled in the art
For member, the invention may be variously modified and varied.All within the spirits and principles of the present invention, it is made it is any modification,
Equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (10)
1. a kind of preferential promotion management method of commodity characterized by comprising
Obtain the real-time commodity essential information of Xian Xia shops and the first merchandise promotion information；
It receives and has currently purchased commodity pair with user based on what the commodity essential information and first merchandise promotion information generated
The commodity shopping information answered；
Order information and the second merchandise promotion information are chosen according to commodity shopping information generation.
2. the preferential promotion management method of commodity according to claim 1, which is characterized in that further include:
Detect the user whether be the Xian Xia shops member user；
When detecting the user is the member user of the Xian Xia shops, member privilege information is obtained；And
When the preferential promotion management method of commodity chooses order information described in the generation, further includes:
It is generated according to the member privilege information and chooses the associated preferential prompt information of order information with described.
3. the preferential promotion management method of commodity according to claim 2, which is characterized in that further include:
When detecting the user is the non-member user of the Xian Xia shops, the prompt information for recommending registered members is generated.
4. the preferential promotion management method of commodity according to any one of claim 1 to 3, which is characterized in that further include:
End article sales promotion information is determined according to the selection instruction to second merchandise promotion information；
Order information and end article sales promotion information generation commercial product recommending information are chosen according to described, more for the user
Order information is chosen described in new.
5. the preferential promotion management method of commodity according to claim 4, which is characterized in that further include:
When detecting that the user chooses order information or the updated payment for choosing order information successfully mentions to described
When showing information, voucher of clearing is chosen in generation.
6. the preferential promotion management method of commodity according to any one of claim 1 to 3, which is characterized in that obtained described
Under line taking before the real-time commodity essential information of shops and the first merchandise promotion information, further includes:
Position the first geographical location information locating for the user；
Detect whether first geographical location information matches with the second geographical location information of Xian Xia shops, with the determination use
Whether family enters the Xian Xia shops.
7. the preferential promotion management method of commodity according to any one of claim 1 to 3, which is characterized in that
First merchandise promotion information includes: commercial promotions price, promotion limit purchase quantity, commercial promotions time；
Second merchandise promotion information include: completely subtract favor information, price markup is purchased on a barter basis sales promotion information；
The commodity shopping information includes: commodity sign, commodity amount.
8. a kind of preferential promotion management device of commodity characterized by comprising
Module is obtained, for obtaining the real-time commodity essential information of Xian Xia shops and the first merchandise promotion information；
Receiving module is worked as based on what the commodity essential information and first merchandise promotion information generated with user for receiving
It is preceding to have purchased the corresponding commodity shopping information of commodity；
Processing module, for choosing order information and the second merchandise promotion information according to commodity shopping information generation.
9. a kind of computer equipment characterized by comprising
Processor；
For storing the memory of the processor-executable instruction, wherein the processor is for executing in the memory
The step of method as described in any one of claims 1 to 7 is realized when the executable instruction of storage.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
The step of method as described in any one of claims 1 to 7 is realized when being executed by processor.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811015211.7A CN109214866A (en) | 2018-08-31 | 2018-08-31 | The preferential promotion management method and device of commodity, computer equipment, storage medium |
| PCT/CN2019/093588 WO2020042742A1 (en) | 2018-08-31 | 2019-06-28 | Product special promotion management method and device, computer device and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811015211.7A CN109214866A (en) | 2018-08-31 | 2018-08-31 | The preferential promotion management method and device of commodity, computer equipment, storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109214866A true CN109214866A (en) | 2019-01-15 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811015211.7A Pending CN109214866A (en) | 2018-08-31 | 2018-08-31 | The preferential promotion management method and device of commodity, computer equipment, storage medium |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN109214866A (en) |
| WO (1) | WO2020042742A1 (en) |
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