CN109190032A - The storage medium of method for pushing, device - Google Patents

The storage medium of method for pushing, device Download PDF

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Publication number
CN109190032A
CN109190032A CN201810967375.3A CN201810967375A CN109190032A CN 109190032 A CN109190032 A CN 109190032A CN 201810967375 A CN201810967375 A CN 201810967375A CN 109190032 A CN109190032 A CN 109190032A
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user
information
current user
preset
current
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Chinese (zh)
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姚淼
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201810967375.3A priority Critical patent/CN109190032A/en
Publication of CN109190032A publication Critical patent/CN109190032A/en
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Abstract

The present invention provides the storage medium of a kind of method for pushing, device, this method comprises: obtaining the first facial image of the active user of using terminal;According to first facial image, the user information of the active user is obtained;When determining that the active user is to register the association user of user according to the user information of the active user, the information registering user and subscribing to as the active user is pushed to the terminal.Method provided by the invention can push different pushed informations using user to the different of same terminal, improve user experience.

Description

Storage medium of pushing method and device
Technical Field
The invention relates to the technical field of intelligent terminals, in particular to a storage medium of a pushing method and a pushing device.
Background
With the development of electronic technology and the continuous improvement of living standard of people, a great amount of various consumer electronics such as network televisions, intelligent mobile terminals, mobile phones and the like enter the lives of people, and become electronic products which cannot be but few in the lives of people. Users are always forced to see many advertisements, news and the like which the users do not want to see through the network television or the intelligent mobile terminal, the mobile phone and the like every day. It is therefore important to provide accurate push services to users.
The existing push method in the related art is to determine the preference type of a user according to the recent browsing records of the user, and push the information of the preference type to the user. Such as: and if the recent browsing records of the news are all in the star entertainment aspect, pushing the news in the star entertainment aspect to the user.
However, when the same terminal or the same account is used by different users, or information is pushed to the users according to the above manner, information of the same preference type is recommended to different users, the information of the preference type may be spam for the current user, and user experience is low.
Disclosure of Invention
The invention provides a storage medium of a pushing method and a device, which can push different pushing information to different users of the same terminal, thereby improving the user experience.
A first aspect of the present invention provides a push method, including:
acquiring a first face image of a current user using a terminal;
acquiring user information of the current user according to the first face image;
and when determining that the current user is the associated user of the registered user according to the user information of the current user, pushing the information subscribed by the registered user as the current user to the terminal.
Optionally, the obtaining, according to the first face image, the user information of the current user includes:
and acquiring the user information of the current user according to the first face image and a preset image set, wherein the preset image set comprises a corresponding relation between each preset image and the user information.
Optionally, the obtaining user information of the current user according to the first face image and a preset image set includes:
acquiring the matching degree of the face features of the first face image and the face features of the preset images according to the face features of the first face image and the face features of each preset image;
and when the matching degree is greater than the threshold value of the matching degree, determining the user information of the preset image corresponding to the matching degree greater than the threshold value of the matching degree as the user information of the current user.
Optionally, when the matching degree is greater than the matching degree threshold, after determining that the user information of the preset image corresponding to the matching degree greater than the matching degree threshold is the user information of the current user, the method further includes:
and if a plurality of matching degrees are all larger than the matching degree threshold value and the user information of the preset images corresponding to the matching degrees is different, determining the user information of the preset images corresponding to the maximum matching degree in the matching degrees as the user information of the current user.
Optionally, the method further includes:
and determining whether the current user is the associated user of the registered user or not according to the user information of the current user and a preset associated list, wherein the user information of the associated user is stored in the preset associated list.
Optionally, the current user information includes an age stage and/or a gender of the current user;
before the step of pushing the information subscribed by the registered user as the current user to the terminal when the current user is determined to be the associated user of the registered user according to the user information of the current user, the method further includes:
judging whether the information subscribed by the registered user for the current user is suitable for the current user or not according to the age stage and/or the gender of the current user;
and if not, pushing first preference information for the terminal according to the age stage and/or gender of the current user.
Optionally, the method further includes: and when the current user is determined to be a non-associated user of the registered user according to the user information of the current user, pushing the first preferred information for the terminal according to the age stage and/or gender of the current user.
Optionally, the method further includes:
acquiring a second face image of the current user after the information subscribed by the registered user for the current user or the first preferred information is pushed to the terminal;
and determining whether to push second preferred information for the terminal according to the second face image, wherein the second preferred information is information except the information subscribed by the registered user for the current user or the first preferred information.
Optionally, the determining, according to the second face image, whether to push second preferred information for the terminal includes:
and determining whether to push the second preferred information for the terminal according to the second face image and a preset emotion image set.
Optionally, the information subscribed by the registered user for the current user may be one or more of news information, reading articles, advertisement information, and video information.
A second aspect of the present invention provides a pushing device, including:
the face image acquisition module is used for acquiring a first face image of a current user using the terminal;
the user information acquisition module is used for acquiring the user information of the current user according to the first face image;
and the pushing module is used for pushing the information subscribed by the registered user as the current user to the terminal when the current user is determined to be the associated user of the registered user according to the user information of the current user.
A third aspect of the present invention provides a push apparatus, comprising: at least one processor and memory;
the memory stores computer-executable instructions;
the at least one processor executes the computer-executable instructions stored in the memory, so that the pushing device executes the pushing method.
A fourth aspect of the present invention provides a computer-readable storage medium having stored thereon computer-executable instructions, which, when executed by a processor, implement the above-mentioned push method.
The invention provides a storage medium of a pushing method and a pushing device, wherein the method comprises the following steps: acquiring a first face image of a current user using a terminal; acquiring user information of the current user according to the first face image; and when determining that the current user is the associated user of the registered user according to the user information of the current user, pushing the information subscribed by the registered user as the current user to the terminal. The method provided by the invention can push different push information to different users of the same terminal, thereby improving the user experience.
Drawings
Fig. 1 is a first schematic flow chart of a push method provided by the present invention;
FIG. 2 is a first schematic interface diagram of a push method according to the present invention;
FIG. 3 is a second schematic interface diagram of the push method provided by the present invention;
fig. 4 is a flowchart illustrating a second pushing method according to the present invention;
fig. 5 is a third schematic flow chart of a pushing method provided by the present invention;
fig. 6 is a first schematic structural diagram of a pushing device according to the present invention;
fig. 7 is a schematic structural diagram of a pushing device according to the present invention;
fig. 8 is a schematic structural diagram of a pushing device provided by the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a first schematic flow chart of a pushing method provided by the present invention, where an execution main body of the method flow shown in fig. 1 may be a pushing device, and the pushing device may be a server, and the server may be implemented by any software and/or hardware. As shown in fig. 1, the push method provided in this embodiment may include:
s101, acquiring a first face image of a current user using the terminal.
The first face image in this embodiment may be obtained by a terminal, specifically, the terminal may be a server having a function of obtaining a face image of a user, for example, a camera may be disposed on the terminal, and the terminal obtains the first face image of a current user using the terminal by using the camera. The terminal can send the first face image to the server after acquiring the first face image.
The terminal acquiring the first face image of the current user may be triggered by the current user opening the terminal or by the current user opening an application installed in the terminal. In this embodiment, there is no specific limitation on how to detect whether the terminal is opened or not or how to detect whether an application installed in the terminal is opened or not.
Specifically, when the terminal detects that the terminal is opened or an application installed in the terminal is opened, the camera or other devices for acquiring the face image are controlled to be opened to shoot the face image.
It is worth noting that the terminal can shoot a plurality of face images, namely the server can obtain a plurality of face images, the server obtains a first face image according to shooting angles and/or definitions of the plurality of face images, and it can be thought that the face image with the shooting angle parallel to the horizontal direction of the ground in the plurality of face images is used as the first face image, or the face image with the highest definition is used as the first face image, or the first face image with the best shooting angle and definition is selected from the plurality of face images by combining the shooting angles and the definitions.
It should be noted that, in this embodiment, a specific manner of acquiring the first face image from the plurality of face images by the server is not limited, and the above-mentioned shooting angle and/or definition are only described as an example, as long as the server can identify the acquired first face image of the current user using the server.
It is conceivable that, in this embodiment, the terminal may also determine the first face image in the above manner among the plurality of face images, and send the first face image to the server.
And S102, acquiring user information of the current user according to the first face image.
In this embodiment, the server may record historical face images corresponding to a plurality of users who have used the server and user information of the plurality of users. After the server acquires the first face image, whether a historical face image corresponding to the first face image exists or not can be inquired in the historical face image; for example, the query process may be a process of comparing the facial features of the first facial image with the facial features of the historical facial images, where the facial features are physiological features of the user, such as "round face, double-edged eyelid, black eyes, and long hair"; the query process can also be a process of comparing the pixel block characteristics of the first human face image with the pixel block characteristics of the historical human face image; and if the historical face image corresponding to the first face image is inquired from the plurality of historical face images, determining the user information corresponding to the historical face image as the user information of the first face image.
Optionally, when the server does not query the historical face image corresponding to the first face image from the plurality of historical face images, the server may obtain the user information of the current user according to another image set stored in the server, such as a photo set taken by the terminal, a photo set of a user in an address book of the terminal, or a photo set published in a social network site of a registered user of the terminal.
Illustratively, the photo set of the user in the address book of the terminal corresponds to a photo of the user communicating with the registered user, and the identification, such as a name, in the address book corresponding to the photo matched with the first facial image is obtained by comparing the facial feature of each photo in the photo set of the user in the address book of the terminal with the facial feature of the first facial image. And if the user in the address book of the terminal corresponding to the first face image is the old man, determining that the current user is the spouse of the registered user.
It should be noted that a preset image set may be set in the server, and the preset image set includes a correspondence relationship between each preset image and the user information. Specifically, in this embodiment, when each preset image corresponds to at least one face, the face and the corresponding user information thereof may be associated.
Illustratively, there are three faces A, B and C in the preset image, and the A, B and C faces respectively correspond to the user information "son", "daughter" and "old man", that is, each face in each preset image has corresponding user information.
If the face features of three faces in the preset image are compared with the face features of the first face image, and the first face image is found to be matched with the face A in the preset image, the user information 'son' is used as the user information corresponding to the current user.
The user information "son", "daughter", and "old man" are examples, and other information having an identifier, such as the name and telephone number of the user, may be used as the user information.
S103, when the current user is determined to be the associated user of the registered user according to the user information of the current user, pushing the information subscribed by the registered user as the current user to the terminal.
In this embodiment, the registered user may be an owner of the terminal, or may be a registered user of an application installed in the terminal. The method comprises the steps that an associated user list is preset in a server, specifically, the associated user list comprises user information, and when the server inquires the associated user list according to the user information of a current user and determines that the current user is a user stored in the associated user list, the current user is determined to be an associated user of a registered user.
Specifically, the associated user list includes push information corresponding to the user information. The push information corresponding to the user information may be information subscribed by the registered user for the current user. The information subscribed by the registered user for the current user in this embodiment may be one or more of news information, reading articles, advertisement information, and video information. The push information may be information set in advance by the registered user for the associated user. Specifically, table one is an exemplary illustration of the associated user list:
watch 1
Associating users Subscribed information
Son (son) Story book 1+ arithmetic practice 2
Daughter' s Story book 2+ English exercise 1
Mother Book 1+ movie 1
The associated users in the first table are children, girls and mothers, and for each associated user, the registered user is provided with corresponding subscribed information.
One scenario that may be applied is: when the registered user is a registered user of the terminal, namely an owner of the terminal; when the terminal is opened and the current user is determined to be a son according to the first face image and is also an associated user in the associated user list, the subscribed information of the storybook 1 and the arithmetic exercise 2 is pushed for the terminal.
Fig. 2 is a first interface schematic diagram of the pushing method provided by the present invention, where the information subscribed by the registered user for the current user shown in fig. 2 is displayed when the server determines that the current user is an associated user of the registered user after the terminal is opened by the current user, and the subscribed information is exemplarily displayed on the upper portion of the terminal in fig. 2, such as a pushing storybook 1 and an arithmetic exercise 2; the lower part of the terminal shows a display interface of the terminal, and an application program a, an application program b and an application program c are displayed on the interface.
One scenario that may be applied is: when the registered user is a registered user of an application program installed in the terminal; when the current user opens the application program, the server determines that the current user is the mother according to the first face image and is also the associated user in the associated user list, and pushes the subscribed information belonging to the application program in the subscribed information of the registered user for the current user for the terminal. Such as: if the application is a and the application a is an X video application, movie 1 is pushed to the terminal.
Fig. 3 is a schematic interface diagram of a second pushing method provided by the present invention, where the information subscribed by the registered user for the current user shown in fig. 3 is information that the registered user subscribes for the current user when the server determines that the current user is a related user of the registered user after the current user opens the application a installed on the terminal, and the information subscribed by the registered user for the current user is exemplarily displayed on the upper portion of the terminal in fig. 3, such as movie 1; shown in the lower part of the terminal is a display interface of the application program a, which comprises a video c and a video d.
In this embodiment, in order to push, by the terminal, the information subscribed by the registered user for the current user, on one hand, the current user can be prevented from finding the position where the subscribed information is located at the terminal, and on the other hand, the information subscribed to the terminal can guide the current user to view or read the subscribed information.
The push method provided by the embodiment comprises the following steps: acquiring a first face image of a current user using a terminal; acquiring user information of a current user according to the first face image; and when determining that the current user is the associated user of the registered user according to the user information of the current user, pushing the information subscribed by the registered user as the current user to the terminal. The method provided by the embodiment can push different push information to different users of the same terminal, so that the user experience is improved; and the information subscribed by the registered user for the current user can be pushed to the terminal, so that the pushed information has higher pertinence.
On the basis of the foregoing embodiment, how to determine the user information of the current user in the push method provided by the present invention is further described below with reference to fig. 4, where fig. 4 is a schematic flow diagram of the push method provided by the present invention, and as shown in fig. 4, the push method provided by this embodiment may include:
s201, acquiring a first face image of a current user using the terminal.
The implementation of S201 in this embodiment may specifically refer to the related description of S101 in the foregoing embodiment, and is not described herein again.
S202, obtaining user information of the current user according to the first face image and a preset image set, wherein the preset image set comprises a corresponding relation between each preset image and the user information.
The server may be preset with a preset image set, and specifically, the preset image set includes a corresponding relationship between each preset image and user information. Specifically, in this embodiment, when each preset image corresponds to at least one face, the face and the corresponding user information thereof may be associated.
Illustratively, there are three faces A, B and C in the preset image, and the A, B and C faces respectively correspond to the user information "son", "daughter" and "old man", that is, each face in each preset image has corresponding user information.
In this embodiment, the matching degree of the face features of the first face image and the face features of the preset images is obtained according to the face features of the first face image and the face features of each preset image, and when the matching degree is greater than a matching degree threshold, the user information of the preset image corresponding to the matching degree greater than the matching degree threshold is determined to be the user information of the current user.
Illustratively, the preset images in the preset image set include D and E, and assuming that the preset images include a face in both D and E, the matching degrees of the face features of the acquired first face image and the face features of the preset images D and E are 0.5 and 0.8, respectively, and the threshold value of the matching degree is 0.7, the user information of the preset image E is determined as the user information of the current user.
And if the matching degrees are all larger than the matching degree threshold value and the user information of the preset images corresponding to the matching degrees is different, determining the user information of the preset image corresponding to the maximum matching degree in the matching degrees as the user information of the current user.
Exemplarily, assuming that the preset image has two faces both in D and E, the matching degrees of the face features of the first face image and the face features of the preset image D are 0.5 and 0.75, respectively, and the matching degrees of the face features of the first face image and the face features of the preset image E are 0.8 and 0.3, respectively; the threshold value of the matching degree is 0.7, the user information corresponding to the matching degree of 0.75 in the preset image D is children, the user information corresponding to the matching degrees of the face features of the preset image E are respectively 0.8 and is aged people, and the user information corresponding to the maximum matching degree of 0.8 in the matching degrees is aged people and is determined as the user information of the current user.
The user information "son", "daughter", and "old man" are examples, and other information having an identifier, such as the name and telephone number of the user, may be used as the user information.
S203, determining whether the current user is the associated user of the registered user or not according to the user information of the current user and a preset associated list, wherein the user information of the associated user is stored in the preset associated list; if yes, go to step S204, otherwise go to step S206.
The terminal can be preset with a preset association list, the preset association list stores user information of associated users, and when the terminal obtains the user information of a current user according to the first face image, the preset association list is inquired to determine whether the current user is a user associated with a registered user.
S204, judging whether the information subscribed by the registered user for the current user is suitable for the current user according to the age stage and/or the gender of the current user; if so, go to S205, otherwise, go to S206.
When the terminal queries in the preset association list to determine that the current user is a user associated with the registered user, it is further required to determine whether the information subscribed by the registered user for the current user is suitable for the current user. Specifically, the user information of the current user acquired by the terminal according to the first face image includes the age stage and/or gender of the current user.
The terminal can acquire the age stage of the current user according to the facial features in the first facial image, such as the number of facial wrinkles, the skin relaxation state and the like; and acquiring the gender of the previous user according to the facial features in the first facial image, such as the length of hair, the presence of a laryngeal knot, facial features and the like.
The terminal can classify the push information in advance, and each class of the push information has a corresponding preference age stage, a corresponding gender type and the like. The terminal acquires the preferred age stage and the gender type corresponding to the subscribed information according to the information subscribed by the registered user for the current user, determines whether the preferred age stage and the gender type are consistent with the age stage and/or the gender type of the current user, and further judges whether the information subscribed by the registered user for the current user is suitable for the current user.
S205, pushing the information subscribed by the registered user for the current user to the terminal.
And when the server determines that the information subscribed by the registered user as the current user is suitable for the current user, pushing the information subscribed by the registered user as the current user to the terminal. The specific pushing manner may specifically refer to the related description of the pushing manner in the foregoing embodiment, and is not described herein again.
S206, first preference information is pushed to the terminal according to the age stage and/or gender of the current user.
When the server determines that the information subscribed by the registered user for the current user is not suitable for the current user, the server pushes the first preferred information for the terminal according to the age stage and/or gender of the current user. Specifically, the server may push the first preference information according to the age stage and/or gender of the current user to the current user according to the pre-classified push information.
Or,
and when the server inquires in the preset association list to determine that the current user is a registered user non-associated user, pushing first preference information for the terminal according to the age stage and/or gender of the current user.
In this embodiment, a preset image set is preset in the server, and current user information is obtained according to the matching degree of the face features of the first face image and the face features of the preset image, wherein the user information corresponding to the preset image with the maximum matching degree is determined as the current user information, so that the determined current user information has high reliability. Further, a preset association list is preset in the server, and when the current user is a non-associated user or the information subscribed by the registered user for the current user is not suitable for the current user, first preferred information is pushed to the terminal according to the age stage and/or gender of the current user. The information pushed for the terminal can be more suitable for the current user, and the user experience is improved.
On the basis of the foregoing embodiment, the following further describes the push method provided by the present invention with reference to fig. 5, where fig. 5 is a schematic flow diagram of the push method provided by the present invention, and as shown in fig. 5, the push method provided by this embodiment may include:
s301, a first face image of a current user using the terminal is obtained.
S302, obtaining user information of the current user according to the first face image and a preset image set, wherein the preset image set comprises a corresponding relation between each preset image and the user information.
S303, determining whether the current user is the associated user of the registered user or not according to the user information of the current user and a preset associated list, wherein the user information of the associated user is stored in the preset associated list; if yes, go to step S304, otherwise, go to step S306.
S304, judging whether the information subscribed by the registered user for the current user is suitable for the current user according to the age stage and/or the gender of the current user; if so, go to S305, otherwise, go to S306.
S305, pushing the information subscribed by the registered user for the current user to the terminal.
S306, first preference information is pushed to the terminal according to the age stage and/or gender of the current user.
The implementation of S301 to S306 in this embodiment may specifically refer to the description related to S201 to S206 in the foregoing embodiment, and is not described herein again.
S307, acquiring a second face image of the current user after the information subscribed by the registered user for the current user or the first preferred information is pushed to the terminal.
On the basis of the above embodiment, after the server pushes the information subscribed by the registered user for the current user or the first preferred information for the terminal, the server also controls the face acquisition device, such as a camera, to acquire the second face image of the current user, specifically, the specific manner of acquiring the second face image in this embodiment is the same as the manner of acquiring the first face image in the above embodiment, and details are not described here.
And S308, determining whether to push second preferred information for the terminal according to the second face image, wherein the second preferred information is information except the information subscribed by the registered user for the current user or the first preferred information.
In this embodiment, a preset emotion image set may be preset, specifically, the preset emotion image set includes a plurality of preset emotion images, and the preset emotion images may be happy, flat, boring, and the like emotion images.
The server can determine the emotional expression of the current user to the pushed subscribed information or the first preferred information according to a second face image of the current user acquired after the registered user pushes the information or the first preferred information subscribed by the current user for the terminal and a preset emotional image set, and determines whether to push the second preferred information for the terminal according to the emotional expression of the current user.
Specifically, the second preferred information is information except the information subscribed by the registered user for the current user or the first preferred information, that is, the server determines to push the second preferred information to the terminal according to the emotional performance of the current user if it is determined that the emotion of the current user matches with an emotional image such as a preset emotional image set, which is annoyed.
It is conceivable that, when determining that the emotion of the current user matches with an emotion image of happy mood in the preset emotion image set, the same type of information as the subscribed information or the first preferred information is pushed to the terminal.
In this embodiment, the server further obtains a second face image of the current user after the information subscribed by the registered user for the current user or the first preferred information is pushed to the terminal, and determines whether to push the second preferred information for the terminal according to the second face image and the preset emotion image set. In the embodiment, according to the emotional performance of the current user on the pushed information, the same type or other second preferred information is determined to be recommended to the user, and the user experience is further improved.
Fig. 6 is a first schematic structural diagram of a pushing device according to the present invention, as shown in fig. 6, the pushing device 400 includes: a face image acquisition module 401, a user information acquisition module 402 and a push module 403.
A face image obtaining module 401, configured to obtain a first face image of a current user using the terminal.
A user information obtaining module 402, configured to obtain user information of a current user according to the first face image.
The pushing module 403 is configured to, when it is determined that the current user is an associated user of the registered user according to the user information of the current user, push information subscribed by the registered user as the current user to the terminal.
The pushing device provided in this embodiment is similar to the pushing method in principle and technical effect, and is not described herein again.
Optionally, fig. 7 is a schematic structural diagram of a second pushing device provided by the present invention, and as shown in fig. 7, the pushing device 400 further includes: an associated user determination module 404 and a decision module 405.
And the associated user determining module is used for determining whether the current user is the associated user of the registered user or not according to the user information of the current user and a preset associated list, wherein the user information of the associated user is stored in the preset associated list.
Optionally, the current user information includes an age stage and/or a gender of the current user.
Optionally, the determining module is configured to determine whether the information subscribed by the registered user for the current user is suitable for the current user according to the age stage and/or gender of the current user;
optionally, the pushing module is specifically configured to, when the determination result of the determining module is negative, push the first preferred information for the terminal according to the age stage and/or gender of the current user.
Optionally, the user information obtaining module is specifically configured to obtain the user information of the current user according to the first face image and a preset image set, where the preset image set includes a corresponding relationship between each preset image and the user information.
Optionally, the user information obtaining module is specifically configured to obtain a matching degree between the face feature of the first face image and the face feature of the preset image according to the face feature of the first face image and the face feature of each preset image;
and when the matching degree is greater than the matching degree threshold value, determining the user information of the preset image corresponding to the matching degree greater than the matching degree threshold value as the user information of the current user.
Optionally, the user information obtaining module is further specifically configured to determine, if the matching degrees are all greater than the matching degree threshold and the user information of the preset image corresponding to the matching degrees is different, the user information of the preset image corresponding to the maximum matching degree in the matching degrees is determined as the user information of the current user.
Optionally, the pushing module is further specifically configured to, when it is determined that the current user is a non-associated user of the registered user according to the user information of the current user, push the first preferred information for the terminal according to the age stage and/or gender of the current user.
Optionally, the face image obtaining module is further configured to obtain a second face image of the current user after the information subscribed by the registered user for the current user or the first preferred information is pushed to the terminal;
and the pushing module is further used for determining whether to push second preferred information for the terminal according to the second face image, wherein the second preferred information is information except the information subscribed by the registered user for the current user or the first preferred information.
Optionally, the pushing module is further specifically configured to determine whether to push the second preferred information for the terminal according to the second face image and the preset emotion image set.
Optionally, the information subscribed by the registered user for the current user may be one or more of news information, reading articles, advertisement information, and video information.
Fig. 8 is a schematic structural diagram of a third example of a push apparatus provided in the present invention, where the push apparatus may be a terminal device, such as a smart phone, a tablet computer, a computer, and the like. As shown in fig. 8, the pushing device 500 includes: a memory 501 and at least one processor 502.
A memory 501 for storing program instructions.
The processor 502 is configured to implement the pushing method in this embodiment when the program instructions are executed, and specific implementation principles may be referred to in the foregoing embodiments, which are not described herein again.
The pushing device 500 may further include an input/output interface 503.
The input/output interface 503 may include a separate output interface and input interface, or may be an integrated interface that integrates input and output. The output interface is used for outputting data, the input interface is used for acquiring input data, the output data is a general name output in the method embodiment, and the input data is a general name input in the method embodiment.
The present invention also provides a readable storage medium, in which an execution instruction is stored, and when at least one processor of the pushing apparatus executes the execution instruction, when the computer execution instruction is executed by the processor, the pushing method in the above embodiments is implemented.
The present invention also provides a program product comprising execution instructions stored in a readable storage medium. The at least one processor of the pushing device may read the execution instruction from the readable storage medium, and the execution of the execution instruction by the at least one processor causes the pushing device to implement the pushing method provided by the various embodiments described above.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: a U disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
In the foregoing embodiments of the network device or the terminal device, it should be understood that the Processor may be a Central Processing Unit (CPU), or may be another general-purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present application may be embodied directly in a hardware processor, or in a combination of the hardware and software modules in the processor.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (22)

1. A push method, comprising:
acquiring a first face image of a current user using a terminal;
acquiring user information of the current user according to the first face image;
and when determining that the current user is the associated user of the registered user according to the user information of the current user, pushing the information subscribed by the registered user as the current user to the terminal.
2. The method according to claim 1, wherein the obtaining user information of the current user according to the first face image comprises:
and acquiring the user information of the current user according to the first face image and a preset image set, wherein the preset image set comprises a corresponding relation between each preset image and the user information.
3. The method according to claim 2, wherein the obtaining user information of the current user according to the first face image and a preset image set comprises:
acquiring the matching degree of the face features of the first face image and the face features of the preset images according to the face features of the first face image and the face features of each preset image;
and when the matching degree is greater than the threshold value of the matching degree, determining the user information of the preset image corresponding to the matching degree greater than the threshold value of the matching degree as the user information of the current user.
4. The method according to claim 3, wherein after determining that the user information of the preset image corresponding to the matching degree greater than the threshold matching degree is the user information of the current user when the matching degree is greater than the threshold matching degree, the method further comprises:
and if a plurality of matching degrees are all larger than the matching degree threshold value and the user information of the preset images corresponding to the matching degrees is different, determining the user information of the preset images corresponding to the maximum matching degree in the matching degrees as the user information of the current user.
5. The method of claim 2, further comprising:
and determining whether the current user is the associated user of the registered user or not according to the user information of the current user and a preset associated list, wherein the user information of the associated user is stored in the preset associated list.
6. The method according to claim 1, wherein the current user information comprises age stage and/or gender of the current user;
before the step of pushing the information subscribed by the registered user as the current user to the terminal when the current user is determined to be the associated user of the registered user according to the user information of the current user, the method further includes:
judging whether the information subscribed by the registered user for the current user is suitable for the current user or not according to the age stage and/or the gender of the current user;
and if not, pushing first preference information for the terminal according to the age stage and/or gender of the current user.
7. The method of claim 6,
the method further comprises the following steps: and when the current user is determined to be a non-associated user of the registered user according to the user information of the current user, pushing the first preferred information for the terminal according to the age stage and/or gender of the current user.
8. The method of claim 7, further comprising:
acquiring a second face image of the current user after the information subscribed by the registered user for the current user or the first preferred information is pushed to the terminal;
and determining whether to push second preferred information for the terminal according to the second face image, wherein the second preferred information is information except the information subscribed by the registered user for the current user or the first preferred information.
9. The method according to claim 8, wherein the determining whether to push second preferred information for the terminal according to the second face image comprises:
and determining whether to push the second preferred information for the terminal according to the second face image and a preset emotion image set.
10. The method of claim 1, wherein the information subscribed by the registered user for the current user can be one or more of news information, reading articles, advertisement information, and video information.
11. A pushing device, comprising:
the face image acquisition module is used for acquiring a first face image of a current user using the terminal;
the user information acquisition module is used for acquiring the user information of the current user according to the first face image;
and the pushing module is used for pushing the information subscribed by the registered user as the current user to the terminal when the current user is determined to be the associated user of the registered user according to the user information of the current user.
12. The apparatus of claim 11,
the user information obtaining module is specifically configured to obtain the user information of the current user according to the first face image and a preset image set, where the preset image set includes a corresponding relationship between each preset image and the user information.
13. The apparatus of claim 12,
the user information acquisition module is specifically used for acquiring the matching degree of the face features of the first face image and the face features of the preset images according to the face features of the first face image and the face features of each preset image;
and when the matching degree is greater than the threshold value of the matching degree, determining the user information of the preset image corresponding to the matching degree greater than the threshold value of the matching degree as the user information of the current user.
14. The apparatus of claim 13,
the user information obtaining module is specifically further configured to determine, if a plurality of matching degrees are both greater than the matching degree threshold and the user information of the preset image corresponding to the matching degrees is different, the user information of the preset image corresponding to the maximum matching degree in the plurality of matching degrees is the user information of the current user.
15. The apparatus of claim 12, further comprising: a related user determination module;
the associated user determining module is configured to determine whether the current user is an associated user of the registered user according to the user information of the current user and a preset associated list, where the user information of the associated user is stored in the preset associated list.
16. The apparatus of claim 11, wherein the current user information comprises age and/or gender of the current user;
the device further comprises: a judgment module;
the judging module is used for judging whether the information subscribed by the registered user for the current user is suitable for the current user according to the age stage and/or the gender of the current user;
the pushing module is specifically configured to, when the determination result of the determining module is negative, push first preferred information for the terminal according to the age stage and/or gender of the current user.
17. The apparatus of claim 16,
the pushing module is further specifically configured to push the first preference information for the terminal according to the age stage and/or gender of the current user when it is determined that the current user is a non-associated user of a registered user according to the user information of the current user.
18. The apparatus of claim 17,
the facial image acquisition module is further configured to acquire a second facial image of the current user after the information subscribed by the registered user for the current user or the first preferred information is pushed to the terminal;
the pushing module is further configured to determine whether to push second preferred information for the terminal according to the second facial image, where the second preferred information is information other than information subscribed by the registered user for the current user or the first preferred information.
19. The apparatus of claim 18,
the pushing module is further specifically configured to determine whether to push the second preferred information for the terminal according to the second face image and a preset emotion image set.
20. The apparatus of claim 11, wherein the information subscribed by the registered user for the current user can be one or more of news information, reading articles, advertisement information, and video information.
21. A pushing device, comprising: at least one processor and memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the pushing device to perform the method of any of claims 1-10.
22. A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a processor, implement the method of any one of claims 1-10.
CN201810967375.3A 2018-08-23 2018-08-23 The storage medium of method for pushing, device Pending CN109190032A (en)

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Application publication date: 20190111