CN109189954A - Content recommendation method and device - Google Patents
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- CN109189954A CN109189954A CN201811046095.5A CN201811046095A CN109189954A CN 109189954 A CN109189954 A CN 109189954A CN 201811046095 A CN201811046095 A CN 201811046095A CN 109189954 A CN109189954 A CN 109189954A
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Abstract
Embodiments of the present invention provide a kind of content recommendation method.This method comprises: the page in the application program of client shows interest selecting module, the interest selecting module includes multiple interest tags；Detect the operation to each interest tags of the interest selecting module；Commending contents are carried out based on testing result.It shows that the page shows interest selecting module by the content in application program, provides interest selection for user, user can not be blocked to watch content, and promote the completion rate that user selects interest, and then optimize recommendation results, bring better experience for user.In addition, embodiments of the present invention provide a kind of content recommendation device.
Description
Technical field
Embodiments of the present invention are related to MultiMedia Field, more specifically, embodiments of the present invention are related to commending contents
Method and apparatus.
Background technique
Background that this section is intended to provide an explanation of the embodiments of the present invention set forth in the claims or context.Herein
Description recognizes it is the prior art not because not being included in this section.
User, since user behavior data has not been obtained in application software, be easy to cause cold open after newly installation application software
It is dynamic, thus can not the content liked of accurate recommended user.Some application software show interest when users use, with page format
Option allows user to carry out selection operation, and user has been blocked to watch content.In addition, user is easy directly to skip the interest selection page,
Abandon the selection to interest selections, therefore the content liked without normal direction user recommendation.
Summary of the invention
In the present context, embodiments of the present invention are intended to provide a kind of content recommendation method and device.
In the first aspect of embodiment of the present invention, a kind of content recommendation method is provided, comprising:
Interest selecting module is shown in the page of the application program of client, and the interest selecting module includes multiple interest
Label；
Detect the operation to each interest tags of the interest selecting module；
Commending contents are carried out based on testing result.
In the second aspect of embodiment of the present invention, a kind of content recommendation device is provided, comprising:
First display module, the page for the application program in client show interest selecting module, the interest choosing
Selecting module includes multiple interest tags；
Detection module, for detecting the operation of each interest tags to the interest selecting module；
Commending contents module, for carrying out commending contents based on testing result.
In the third aspect of embodiment of the present invention, a kind of computer-readable medium is provided, is stored thereon with calculating
Machine program, the program are executed by processor the step of realizing above content recommended method.
In the fourth aspect of embodiment of the present invention, provide a kind of calculating equipment, comprising: memory, processor and
The computer program that can be run on a memory and on a processor is stored, the processor is realized above-mentioned when executing described program
The step of content recommendation method.
The content recommendation method and device of embodiment according to the present invention when can solve cold start-up, can not push away for user
The problem of recommending interest content, while the completion rate that user carries out interest selection can be improved, optimize recommendation results, is brought for user
Better experience.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other mesh of exemplary embodiment of the invention
, feature and advantage will become prone to understand.In the accompanying drawings, if showing by way of example rather than limitation of the invention
Dry embodiment, in which:
Fig. 1 schematically shows the flow chart of content recommendation method according to an embodiment of the invention；
Fig. 2 schematically shows show interest selecting module in content recommendation method according to an embodiment of the invention
Exemplary diagram；
Fig. 3 schematically shows the flow chart of content recommendation method according to another embodiment of the present invention；
Fig. 4 schematically shows the flow charts of the content recommendation method of another embodiment according to the present invention；
Fig. 5 schematically shows the flow chart of content recommendation method according to yet another embodiment of the invention；
Fig. 6 schematically shows the medium schematic diagram according to an embodiment of the invention for content recommendation method；
Fig. 7 schematically shows the structural schematic diagram of content recommendation device according to an embodiment of the invention；
Fig. 8 schematically shows the structural schematic diagram according to an embodiment of the invention for calculating equipment.
In the accompanying drawings, identical or corresponding label indicates identical or corresponding part.
Specific embodiment
The principle and spirit of the invention are described below with reference to several illustrative embodiments.It should be appreciated that providing this
A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the present invention in turn, and be not with any
Mode limits the scope of the invention.On the contrary, these embodiments are provided so that this disclosure will be more thorough and complete, and energy
It is enough that the scope of the present disclosure is completely communicated to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program product.Therefore, the present disclosure may be embodied in the following forms, it may be assumed that complete hardware, complete software
The form that (including firmware, resident software, microcode etc.) or hardware and software combine.
Embodiment according to the present invention proposes a kind of method and apparatus of commending contents.
Herein, any number of elements in attached drawing is used to example rather than limitation and any name are only used for
It distinguishes, without any restrictions meaning.
Below with reference to several representative embodiments of the invention, the principle and spirit of the present invention are explained in detail.
Summary of the invention
The inventors discovered that some application software are in user for the first time in use, can first show that interest selects the page, i.e., with page
Face form shows interest selections, and user is allowed to carry out selection operation, and user has been blocked to watch content.In addition, user is easy directly to jump
Cross the interest selection page, the content abandoned selecting, therefore liked without normal direction user recommendation.
In view of this, being shown the present invention provides a kind of content recommendation method and device by the content in application program
The page shows interest selecting module, provides interest selection for user, user can not be blocked to watch content, and promote user to emerging
The completion rate of interest selection, and then optimize recommendation results.
After introduced the basic principles of the present invention, lower mask body introduces various non-limiting embodiment party of the invention
Formula.
Illustrative methods
As shown in Figure 1, the content recommendation method of the embodiment of the present invention, may comprise steps of:
S11, client application program the page show interest selecting module, the interest selecting module includes multiple
Interest tags.
The client of the present embodiment may include various electronic equipments, such as computer, smart phone, tablet computer, game
Machine etc..The page of the application program of client may include the page of browser, the page of player, news category application program
Page etc..In a kind of example, interest selecting module can be shown in the homepage of the application program of client.
Interest selecting module is there are many display modes of the page.For example, as shown in Fig. 2, on the content area of the page
Other regions of side show interest selecting module.Alternatively, the translucent display interest choosing in the form of floating layer on content area upper layer
Select module.
Interest selecting module may include multiple optional interest tags, such as " making laughs ", " film ", " sport ", " fashionable dress ",
" skin care " etc. (referring to fig. 2).Interest tags may include text (referring to fig. 2), also may include icon or picture etc..In addition,
It can be first in page display portion interest tags.If detecting the operation for showing more interest tags, such as sliding screen hand
Gesture operation, then show more interest tags in the page, selects for user.
The operation of S12, detection to each interest tags of the interest selecting module.
User is to the clicking operation that the operation of each interest tags includes but is not limited to interest tags.In a kind of possible reality
It applies in mode, if detecting the operation to interest tags, the display state that can control the interest tags changes.Example
Such as, as shown in Fig. 2, user is after click " sport " interest tags, the outline border color of " sport " interest tags changes.
S13, commending contents are carried out based on testing result.
For example, testing result may include which interest tags user has selected.In turn, can be based on testing result should
User carries out commending contents, preferably recommends him may interested content to the user.
The method of the present embodiment shows interest selecting module in the page of the application program of client, can use to avoid blocking
Content is watched at family, and the completion rate that user selects interest can be improved, to optimize recommendation results, is brought more preferably for user
Experience.
As shown in figure 3, on the basis of the above embodiments, in the content recommendation method of another embodiment of the present invention, in visitor
The page of the application program at family end shows interest selecting module, may include:
Whether S31, detection client application are to start for the first time.
If S32, the client application are to start for the first time, shown in the homepage of the application program of client emerging
Interesting selecting module.
In order to promote user experience, after client newly installs application program, whether detection user is to start this for the first time to answer
Use program；If detecting that user is to start the application program for the first time, show that interest selects mould in the homepage of the application program
Block.After user's refresh page, it can control interest selecting module and disappear in the page.
In a kind of possible embodiment, interest selecting module may include selection result control.For example, such as Fig. 2 institute
Show, shows " determination " this selection result control in the upper right corner of interest selecting module.
In a kind of possible embodiment, as shown in figure 4, the content recommendation method of the present embodiment can also include:
If the selection operation any one interest tags S41, is not detected, in the page by the selection
As a result control remains inoperable state.
After the page shows interest selecting module, if user does not carry out selection operation to any one interest tags,
The selection result control of interest selecting module is remained into inoperable state in the page.For example, user is not emerging to any one
Interesting label carries out selection operation, then the selection result control of interest selecting module appears dimmed and inoperable (left referring to fig. 2
Grey " determination " button in the interest selecting module of side).
In a kind of possible embodiment, if refresh page is not detected, or it is not detected and deletes interest selection
The operation of module or be not detected user to selection result control determine operate, then always the page show interest selection
Module.
In a kind of possible embodiment, as shown in figure 5, detecting to each interest tags of the interest selecting module
It operates, may include:
If S51, detecting the selection operation at least one interest tags, by the interest tags selected
Weight is set as the first recommendation weight.
For example, user has carried out selection operation to interest tags, but is not determined operation to selection result control, then
The selected interest tags of user are recorded, and set the first recommendation weight for the weight of the interest tags.
If S52, detecting the selection operation at least one interest tags, and detect to the selection result
Control determines operation, then the interest tags selected is recommended weight labeled as second, described first recommends weight to be less than institute
State the second recommendation weight.
For example, as shown in Fig. 2, user has carried out selection operation to interest tags " sport ", and " really to selection result control
It is fixed " carried out determining operation, then interest tags " sport " is recommended into weight labeled as second.
If user has selected some label but without clicking confirmation, it is emerging can to indicate that the user there may be the label
Interest, but compare hesitation.If user has selected some label and clicked confirmation, the user can be indicated to the interest of the label
Compare determination.Therefore, weight can be respectively set for both of these case, and first recommends weight that can recommend less than second
Weight.For example, the first recommendation weight is 0.5, the second recommendation weight is 1.0.
In a kind of possible embodiment, if detect the selection operation at least one interest tags, but
It does not detect and operation is determined to the selection result control, then not automatic refresh page, and in the operation for detecting refresh page
Afterwards, commending contents are carried out based on the interest tags selected.
In a kind of possible embodiment, operation is determined to the selection result control if detected, automatically
Refresh page, and the page after refreshing shows the content recommended based on the interest tags selected.
Using the method for the present embodiment, show that the page shows interest selecting module by the content in application program, for
Family provides interest selection, user can not be blocked to watch content, and promote the completion rate that user selects interest；According to user couple
The operation performance level of interest selecting module carries out the commending contents of different interest weights, and then optimizes recommendation results, is user
Bring better experience.
Exemplary media
After describing the method for exemplary embodiment of the invention, next, with reference to Fig. 6 to the exemplary reality of the present invention
The medium for applying mode is illustrated.
In some possible embodiments, various aspects of the invention are also implemented as a kind of computer-readable Jie
Matter is stored thereon with program, when said program is executed by a processor for realizing above-mentioned " illustrative methods " portion of this specification
Step in the content recommendation method of various illustrative embodiments according to the present invention described in point.
Specifically, for realizing following steps when the processor executes described program:
Interest selecting module is shown in the page of the application program of client, and the interest selecting module includes multiple interest
Label；
Detect the operation to each interest tags of the interest selecting module；
Commending contents are carried out based on testing result.
In a kind of possible embodiment, interest selecting module is shown in the page of the application program of client, comprising:
Detect whether client application is to start for the first time；
If the client application is to start for the first time, interest choosing is shown in the homepage of the application program of client
Select module.
In a kind of possible embodiment, the interest selecting module further includes selection result control, the present embodiment
Content recommendation method can also include:
If the selection operation any one interest tags is not detected, in the page by the selection result
Control remains inoperable state.
In a kind of possible embodiment, the interest selecting module includes selection result control, is detected to described emerging
The operation of each interest tags of interesting selecting module, comprising:
If detecting the selection operation at least one interest tags, by the weight of the interest tags selected
It is set as the first recommendation weight；
If detecting the selection operation at least one interest tags, and detect to the selection result control
Determine operation, then the interest tags selected are recommended into weight labeled as second, described first recommends weight to be less than described the
Two recommend weight.
In a kind of possible embodiment, commending contents are carried out based on testing result, comprising:
According to the corresponding weight of each interest tags, commending contents are carried out.
In a kind of possible embodiment, the content recommendation method of the present embodiment can also include:
If detecting the operation that determines to the selection result control, refresh page, and the page after refreshing is aobvious
Show the content that the content recommended based on the interest tags selected is recommended.
It should be understood that above-mentioned medium can be readable signal medium or readable storage medium storing program for executing.Readable storage medium
Matter can be for example but not limited to: electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or it is any
Above combination.The more specific example (non exhaustive list) of readable storage medium storing program for executing includes: to have one or more conducting wires
Electrical connection, portable disc, hard disk, random access memory (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read only memory (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.
As shown in fig. 6, the medium 60 of embodiment according to the present invention is described, it can be using portable compact disc only
It reads memory (CD-ROM) and including program, and can be run in equipment.However, the invention is not limited thereto, in this document,
Readable storage medium storing program for executing can be any tangible medium for including or store program, which can be commanded execution system, device
Either device use or in connection.
Readable signal medium may include in a base band or as the data-signal that carrier wave a part is propagated, wherein carrying
Readable program code.The data-signal of this propagation can take various forms, including but not limited to: electromagnetic signal, light letter
Number or above-mentioned any appropriate combination.Readable signal medium can also be any readable medium other than readable storage medium storing program for executing,
The readable medium can be sent, propagated or be transmitted for being used by instruction execution system, device or device or being tied with it
Close the program used.
The program for executing operation of the present invention can be write with any combination of one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It calculates and is executed in equipment, partially partially executes or remotely counted completely on a remote computing on the user computing device
It calculates and is executed on equipment or server.In the situation for being related to remote computing device, remote computing device can pass through any kind
Network-include that local area network (LAN) or wide area network (WAN)-are connected to user calculating equipment.
Exemplary means
After describing the medium of exemplary embodiment of the invention, next, with reference to Fig. 7 to the exemplary reality of the present invention
The device for applying mode is illustrated.
As shown in fig. 7, the content recommendation device of the embodiment of the present invention may include:
First display module 71, the page for the application program in client show interest selecting module, the interest
Selecting module includes multiple interest tags；
Detection module 72, for detecting the operation of each interest tags to the interest selecting module；
Commending contents module 73, for carrying out commending contents based on testing result.
In a kind of possible embodiment, the first display module 71 be can be also used for:
Detect whether client application is to start for the first time；
If the client application is to start for the first time, interest choosing is shown in the homepage of the application program of client
Select module.
In a kind of possible embodiment, the interest selecting module further includes selection result control, and the content pushes away
Recommend device further include:
Second display module 74, if for the selection operation any one interest tags to be not detected, in institute
It states the page and the selection result control is remained into inoperable state.
In a kind of possible embodiment, the interest selecting module includes selection result control, and detection module 72 is also
For:
If detecting the selection operation at least one interest tags, by the weight of the interest tags selected
It is set as the first recommendation weight；
If detecting the selection operation at least one interest tags, and detect to the selection result control
Determine operation, then the interest tags selected are recommended into weight labeled as second, described first recommends weight to be less than described the
Two recommend weight.
In a kind of possible embodiment, commending contents module 73 is also used to:
According to the corresponding weight of each interest tags, commending contents are carried out.
In a kind of possible embodiment, the content recommendation device of the present embodiment can also include:
Refresh display module 75, if operated for detecting to determining for the selection result control, refresh page,
And the page after refreshing shows the content recommended based on the interest tags selected.
Exemplary computer device
After method, medium and the device for describing exemplary embodiment of the invention, next, with reference to Fig. 8 to this
The calculating equipment of invention illustrative embodiments is illustrated.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be embodied in the following forms, it may be assumed that complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software, can unite here
Referred to as circuit, " module " or " system ".
In some possible embodiments, the calculating equipment of embodiment can include at least at least one according to the present invention
A processing unit and at least one storage unit.Wherein, the storage unit is stored with program code, when described program generation
When code is executed by the processing unit, described in above-mentioned " illustrative methods " part of this specification so that the processing unit executes
Content recommendation method according to various exemplary embodiments of the present invention in step.
The calculating equipment 80 of this embodiment according to the present invention is described referring to Fig. 8.The calculating that Fig. 8 is shown is set
Standby 80 be only an example, should not function to the embodiment of the present invention and use scope bring any restrictions.
It is showed in the form of universal computing device as shown in figure 8, calculating equipment 80.Calculate equipment 80 component may include
But be not limited to: at least one above-mentioned processing unit 801, at least one above-mentioned storage unit 802 connect different system component (packets
Include processing unit 801 and storage unit 802) bus 803.
Bus 803 includes data/address bus, control bus and address bus.
Storage unit 802 may include the readable medium of form of volatile memory, such as random access memory (RAM)
8021 and/or cache memory 8022, it may further include the readable medium of nonvolatile memory form, such as only
Read memory (ROM) 8023.
Storage unit 802 can also include program/utility with one group of (at least one) program module 8024
8025, such program module 8024 includes but is not limited to: operating system, one or more application program, other program moulds
It may include the realization of network environment in block and program data, each of these examples or certain combination.
Calculating equipment 80 can also communicate with one or more external equipments 804 (such as keyboard, sensing equipment etc.).It is this
Communication can be carried out by input/output (I/O) interface 805.Also, network adapter 806 can also be passed through by calculating equipment 80
With one or more network (such as local area network (LAN), wide area network (WAN) and/or public network, such as internet) communication.
As shown in figure 8, network adapter 806 is communicated by bus 803 with the other modules for calculating equipment 80.It will be appreciated that though figure
In be not shown, can in conjunction with calculate equipment 80 use other hardware and/or software module, including but not limited to: microcode, equipment
Driver, redundant processing unit, external disk drive array, RAID system, tape drive and data backup storage system
Deng.
It should be noted that although being referred to several units/modules or son list of content recommendation device in the above detailed description
Member/submodule, but it is this division be only exemplary it is not enforceable.In fact, embodiment according to the present invention,
The feature and function of two or more above-described units/modules can embody in a units/modules.On conversely,
The feature and function of one units/modules of text description can be to be embodied by multiple units/modules with further division.
In addition, although describing the operation of the method for the present invention in the accompanying drawings with particular order, this do not require that or
Hint must execute these operations in this particular order, or have to carry out shown in whole operation be just able to achieve it is desired
As a result.Additionally or alternatively, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/or by one
Step is decomposed into execution of multiple steps.
Although detailed description of the preferred embodimentsthe spirit and principles of the present invention are described by reference to several, it should be appreciated that, this
It is not limited to the specific embodiments disclosed for invention, does not also mean that the feature in these aspects cannot to the division of various aspects
Combination is benefited to carry out, this to divide the convenience merely to statement.The present invention is directed to cover appended claims spirit and
Included various modifications and equivalent arrangements in range.
Claims (10)
1. a kind of content recommendation method characterized by comprising
Interest selecting module is shown in the page of the application program of client, and the interest selecting module includes multiple interest marks
Label；
Detect the operation to each interest tags of the interest selecting module；
Commending contents are carried out based on testing result.
2. the method according to claim 1, wherein the page in the application program of client shows interest selection
Module, comprising:
Detect whether client application is to start for the first time；
If the client application is to start for the first time, show that interest selects mould in the homepage of the application program of client
Block.
3. the method according to claim 1, wherein the interest selecting module further includes selection result control,
The method also includes:
If the selection operation any one interest tags is not detected, in the page by the selection result control
Remain inoperable state.
4. being examined the method according to claim 1, wherein the interest selecting module includes selection result control
Survey the operation to each interest tags of the interest selecting module, comprising:
If detecting the selection operation at least one interest tags, the weight of the interest tags selected is arranged
Recommend weight for first；
If detecting the selection operation at least one interest tags, and detect to the selection result control really
The interest tags selected are then recommended weight labeled as second by fixed operation, and the first recommendation weight is less than described second and pushes away
Recommend weight.
5. according to the method described in claim 4, it is characterized in that, carrying out commending contents based on testing result, comprising:
According to the corresponding weight of each interest tags, commending contents are carried out.
6. according to the method described in claim 4, it is characterized by further comprising:
If detecting the operation that determines to the selection result control, refresh page, and the page after refreshing shows base
In the content that the content that the interest tags selected are recommended is recommended.
7. a kind of content recommendation device characterized by comprising
First display module, the page for the application program in client show that interest selecting module, the interest select mould
Block includes multiple interest tags；
Detection module, for detecting the operation of each interest tags to the interest selecting module；
Commending contents module, for carrying out commending contents based on testing result.
8. device according to claim 7, which is characterized in that first display module is also used to:
Detect whether client application is to start for the first time；
If the client application is to start for the first time, show that interest selects mould in the homepage of the application program of client
Block.
9. device according to claim 7, which is characterized in that the interest selecting module further includes selection result control,
The content recommendation device further include:
Second display module, if for the selection operation any one interest tags to be not detected, in the page
The selection result control is remained into inoperable state.
10. device according to claim 7, which is characterized in that the interest selecting module includes selection result control, institute
Detection module is stated to be also used to:
If detecting the selection operation at least one interest tags, the weight of the interest tags selected is arranged
Recommend weight for first；
If detecting the selection operation at least one interest tags, and detect to the selection result control really
The interest tags selected are then recommended weight labeled as second by fixed operation, and the first recommendation weight is less than described second and pushes away
Recommend weight.
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| WO2021147462A1 (en) * | 2020-01-20 | 2021-07-29 | 北京字节跳动网络技术有限公司 | Label display method and apparatus, electronic device, and computer readable medium |
| CN113204704A (en) * | 2021-05-19 | 2021-08-03 | 五八有限公司 | Content information display method and device, electronic equipment and readable medium |
| CN113515251A (en) * | 2021-06-15 | 2021-10-19 | 北京达佳互联信息技术有限公司 | Content processing method and device, electronic equipment and storage medium |
| CN113553507A (en) * | 2021-07-26 | 2021-10-26 | 北京字跳网络技术有限公司 | Processing method, device and equipment based on interest tag and storage medium |
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