CN109150757A - A kind of advertising resource processing method, device and electronic equipment - Google Patents
A kind of advertising resource processing method, device and electronic equipment Download PDFInfo
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- CN109150757A CN109150757A CN201710459742.4A CN201710459742A CN109150757A CN 109150757 A CN109150757 A CN 109150757A CN 201710459742 A CN201710459742 A CN 201710459742A CN 109150757 A CN109150757 A CN 109150757A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L47/00—Traffic control in data switching networks
- H04L47/70—Admission control; Resource allocation
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The present invention provides a kind of advertising resource processing method, device and electronic equipment, this method comprises: receiving advertising resource processing request；The advertising resource processing request is parsed, the advertising resource processing is obtained and requests corresponding advertising resource querying condition；Inquiry in record file, which is accessed, from advertisement meets the advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned；Wherein, each advertisement access record in the advertisement access record file corresponds to history advertisement access and a distributable advertising resource；Response processing is carried out according to the advertisement access record inquired.The advertising resource processing method provided through the invention can quickly be allocated distributable advertising resource by inquiry advertisement access record, simple and convenient, improve the efficiency of advertising resource distribution.
Description
Technical field
The present invention relates to field of communication technology more particularly to a kind of advertising resource processing methods, device and electronic equipment.
Background technique
With the rapid development of computer networking technology, the web advertisement has quickly, just using internet as advertising media
Prompt, strong flexibility advantage, is used by more and more users.
Specifically, some fixed conditions would generally be arranged when launching advertisement by advertising platform in advertiser, for example, fixed
To conditions such as, flows, wherein orientation refers to the combination of the attribute for the target user for arriving advertisement pushing, wraps in an orientation
Label containing at least one tag types；It include at least one label in each tag types, as long as meeting all tag types
In each tag types one of label i.e. it is believed that meet orientation, such as: determine the pushed information for meeting product A1
Orientation, i.e. the age is between 20 to 30 years old, also, gender is male；Flow refers to that this is wide within the advertisement dispensing period of setting
The displaying number of announcement.
Advertising platform is that advertisement to be put distributes advertising resource according to the fixed condition that advertiser is arranged.Wherein, advertisement provides
Source is the resource that can be used for advertising display, and an advertising resource can be used for an advertising display.
By taking advertising resource is ad traffic as an example, whether advertising platform is estimated according to the user of history ad traffic classification can
Meet the demand of advertisement to be put, enough to distribute ad traffic for advertisement to be put.Specifically, being distributed for advertisement to be put
It during ad traffic, needs first to inquire the unassigned ad traffic for the orientation for meeting advertisement to be put, is with judgement
The no flow demand that can satisfy advertisement to be put.The ad stream that will be assigned after distributing ad traffic for advertisement to be put
Amount is identified, to prevent the ad traffic being assigned to be again assigned to other advertisements.Ad traffic more common at present
Allocation algorithm is HWM (High Water Mark, referred to as HWM) algorithm, and ad traffic distribution is turned to one two by HWM algorithm
The problem of portion's figure matches.Specifically, the flow set of each node of supply side is non-intersecting two-by-two in HWM algorithm, therefore in ad stream
Amount needs to split orientation with during.Since orientation dimension is often very much, cartesian product will be taken by being differently directed between dimension, be held very much
It easily leads to orientation and tears open too thin, need to expend more time.
In the prior art, the problem lower for advertising resource allocative efficiency not yet proposes effective solution side at present
Case.
Summary of the invention
The embodiment of the present invention provides a kind of advertising resource processing method, device and electronic equipment, to solve advertising resource point
With the lower problem of efficiency.
In a first aspect, the embodiment of the invention provides a kind of advertising resource processing methods.This method comprises: receiving advertisement money
Source processing request；The advertising resource processing request is parsed, the advertising resource processing is obtained and corresponding advertising resource is requested to be looked into
Inquiry condition；Access inquiry in record file from advertisement and meet the advertising resource querying condition, and corresponding advertising resource not by
The advertisement of distribution accesses record；Wherein, each advertisement access record in the advertisement access record file corresponds to primary
History advertisement access and a distributable advertising resource；It is carried out at response according to the advertisement access record inquired
Reason.
Second aspect, the embodiment of the present invention also provide a kind of advertising resource processing unit.The device includes: receiving module,
For receiving advertising resource processing request；Parsing module obtains the advertisement money for parsing the advertising resource processing request
Corresponding advertising resource querying condition is requested in source processing；Enquiry module meets institute for accessing inquiry in record file from advertisement
State advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned；Wherein, the advertisement access note
It records each advertisement access record in file and corresponds to history advertisement access and a distributable advertisement money
Source；Processing module, for carrying out response processing according to the advertisement access record inquired.
The third aspect, the embodiment of the present invention also provide a kind of electronic equipment, comprising: one or more processors；Memory；
And one or more programs, wherein one or more of programs are stored in the memory, and be configured to by
One or more of processors execute, and described program is performed the step realized in above-mentioned advertising resource processing method.
Fourth aspect, the embodiment of the present invention also provide a kind of computer readable storage medium, are stored thereon with computer journey
Sequence, the computer program realize the step in above-mentioned advertising resource processing method when being executed by processor.
In this way, in the embodiment of the present invention, by receiving advertising resource processing request；The advertising resource processing is parsed to ask
It asks, obtains the advertising resource processing and request corresponding advertising resource querying condition；Inquiry character in record file is accessed from advertisement
Close the advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned；Wherein, the advertisement is visited
Ask that each advertisement access record in record file corresponds to history advertisement access and a distributable advertisement
Resource；Response processing is carried out according to the advertisement access record inquired.Since advertisement accesses every advertisement in record file
Access record corresponds to history advertisement access and a distributable advertising resource, to pass through inquiry advertisement access
Record can quickly be allocated distributable advertising resource, simple and convenient, improve advertising resource distribution
Efficiency.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, needed in being described below to the embodiment of the present invention
Attached drawing to be used is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention,
For those of ordinary skill in the art, without any creative labor, it can also obtain according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the schematic diagram of the hardware environment of advertising resource processing method provided in an embodiment of the present invention；
Fig. 2 is the flow chart of advertising resource processing method provided in an embodiment of the present invention；
Fig. 3 is the flow chart for the advertising resource processing method that further embodiment of this invention provides；
Fig. 4 is the flow chart for the advertising resource processing method that further embodiment of this invention provides；
Fig. 5 is the structure chart of advertising resource processing system provided in an embodiment of the present invention；
Fig. 6 is history advertisement access data provided in an embodiment of the present invention and the following corresponding pass for distribution advertising resource
The schematic diagram of system；
Fig. 7 is the history advertisement access data and following pair for distributing advertising resource that further embodiment of this invention provides
The schematic diagram that should be related to；
Fig. 8 is one of the structure chart of advertising resource processing unit provided in an embodiment of the present invention；
Fig. 9 is the two of the structure chart of advertising resource processing unit provided in an embodiment of the present invention；
Figure 10 is the three of the structure chart of advertising resource processing unit provided in an embodiment of the present invention；
Figure 11 is the four of the structure chart of advertising resource processing unit provided in an embodiment of the present invention；
Figure 12 is the structure chart of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
According to embodiments of the present invention, a kind of advertising resource processing method is provided, advertising resource processing request is being received
When, it requests corresponding advertising resource querying condition to access inquiry in record file from advertisement according to advertising resource processing and meets this extensively
The unassigned advertisement for accusing resource query condition accesses record, and can be directly based upon the advertisement access record inquired and carry out
Respective handling is split without being oriented, simple and convenient.
Optionally, in the present embodiment, above-mentioned advertising resource processing method can be applied to as shown in Figure 1 by client
01 and the hardware environment that is constituted of server 02 in.As shown in Figure 1, client 01 and server 02 can be connected by network
It connects, above-mentioned network includes but is not limited to: wide area network, Metropolitan Area Network (MAN) or local area network.Client 01 can be PC, mobile phone, tablet computer
Deng.
Specifically, advertiser when needing to launch advertisement, can send advertising resource processing request, example by client 01
Such as, advertising resource inquiry request or advertising resource distribution request etc..Specifically, advertiser can by client 01 be arranged to
Launch the advertisements fixed conditions such as the qualitative of advertisement, release time section, advertisement position to be put.Server 02 is receiving client
After the 01 advertising resource processing request sent, the advertising resource querying condition in advertising resource processing request, Ye Jishang are parsed
The advertisement fixed condition stated, and access inquiry character in record file from pre-stored advertisement and close and state advertising resource querying condition
And the unassigned advertisement of corresponding advertising resource accesses record, is advertising resource inquiry request in advertising resource processing request
When, then the quantity of unappropriated advertising resource can be returned to client 01 according to the advertisement access record inquired, in advertisement
When asset processing request is advertising resource distribution request, then advertisement to be put point can be recorded as according to the advertisement access inquired
With advertising resource.
It should be noted that hardware environment shown in FIG. 1 can also be according to demand comprising other hardware modules, the present invention
The advertising resource processing method of embodiment can also be executed by other hardware modules, and the present embodiment does not limit this.
The embodiment of the invention provides a kind of advertising resource processing methods, and referring to fig. 2, Fig. 2 is that the embodiment of the present invention provides
Advertising resource processing method flow chart, as shown in Figure 2, comprising the following steps:
Step 201 receives advertising resource processing request.
In the present embodiment, advertising resource is the resource that can be used for advertising display, specifically, an advertising resource can be used for one
Secondary advertising display.Optionally, above-mentioned advertising resource processing request can be advertising resource inquiry request, be also possible to advertising resource
Distribution request.
Step 202, the parsing advertising resource processing request, obtain the advertising resource processing and request corresponding advertisement money
Source querying condition.
In the present embodiment, advertising resource querying condition can be configured according to actual needs, specifically, advertiser can be with
By client 01, above-mentioned advertising resource querying condition is set.Optionally, advertising resource querying condition may include targeted advertisements
Orientation, targeted advertisements position information and target time section.Wherein, the orientations of targeted advertisements, which refers to, is pushed to targeted advertisements
The combination of the attribute of target user may include gender, age, region, access terminal type etc..Targeted advertisements position information refers to
The placement position information of targeted advertisements, for example, the advertisement position of the A page.Target time section is the release time section of targeted advertisements.
Step 203, inquiry meets the advertising resource querying condition, and corresponding advertisement from advertisement access record file
The unassigned advertisement of resource accesses record；Wherein, each advertisement access record pair in the advertisement access record file
It should be in history advertisement access and a distributable advertising resource.
In the present embodiment, it can be accessed previously according to history advertisement and generate advertisement access record file.For example, can basis
The log information of history advertisement in 28 days access generates advertisement access record file and is stored in server 02.Specifically, every
History advertisement access may include access time, user information, ad spot information, advertising information etc., wherein user information can
It may include the mark of advertisement to include information, the advertising informations such as gender, age, region, terminal models, the access account of user
Topic, material ID etc..When accessing generation advertisement access record file according to history advertisement, history can be chosen according to actual needs
Data in advertisement access.Optionally, every advertisement access record in advertisement access record file include access time,
User's characteristic information and ad spot information.
In the present embodiment, the type of user's characteristic information is more, and the type for the orientation of inquiry is accordingly also more.
Step 204 carries out response processing according to the advertisement access record inquired.
In the present embodiment, it can be executed according to the advertisement access record inquired corresponding with advertising resource processing request
Response processing.For example, can be visited according to the advertisement inquired if advertising resource processing request is advertising resource inquiry request
Ask that record exports distributable advertising resource, it, can basis if advertising resource processing request is advertising resource distribution request
The advertisement access record inquired carries out the distribution of advertising resource.In the present embodiment, since advertisement accesses in record file
Each advertisement access record corresponds to history advertisement access and a distributable advertising resource, wide in progress
When accusing resource query or distribution, inquiry in record file directly can be accessed from advertisement and meet advertising resource querying condition, and
The unassigned advertisement access record of corresponding advertising resource is to carry out advertising resource inquiry or distribution, without being determined
To fractionation, operate more convenient and quick.
The advertising resource processing method of the embodiment of the present invention receives advertising resource processing request；Parse the advertising resource
Processing request obtains the advertising resource processing and requests corresponding advertising resource querying condition；It is accessed in record file from advertisement
Inquiry meets the advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned；Wherein, described
Each advertisement access record in advertisement access record file is corresponding to history advertisement access and one for distribution
Advertising resource；Response processing is carried out according to the advertisement access record inquired.Due to every in advertisement access record file
Advertisement access record corresponds to history advertisement access and a distributable advertising resource, thus wide by inquiry
Can quickly distributable advertising resource be allocated by accusing access record, simple and convenient, improve advertisement money
The efficiency of source distribution.
It is the flow chart of advertising resource processing method provided in an embodiment of the present invention referring to Fig. 3, Fig. 3.As shown in figure 3, this
Invention implement provide advertising resource processing method the following steps are included:
Step 301 receives advertising resource inquiry request.
In the present embodiment, advertising resource is the resource that can be used for advertising display, specifically, an advertising resource can be used for one
Secondary advertising display.Advertising resource inquiry request is for inquiring distributable advertising resource.Specifically, advertiser is in lower handbill
During, it usually needs the quantity of distributable advertising resource is first inquired, for example, distributable ad traffic is (also referred to as
For the light exposure of advertisement), to determine the quantity of advertising resource to be requested based on the quantity of distributable advertising resource,
In, handbill is the order that advertisement is launched.
Step 302, the parsing advertising resource inquiry request obtain the corresponding advertisement money of the advertising resource inquiry request
Source querying condition.
The step is with above-mentioned steps 202, and details are not described herein.
Step 303, inquiry meets the advertising resource querying condition, and corresponding advertisement from advertisement access record file
The unassigned advertisement of resource accesses record；Wherein, each advertisement access record pair in the advertisement access record file
It should be in history advertisement access and a distributable advertising resource.
The step is with above-mentioned steps 203, and details are not described herein.
Step 304, the first quantity for determining inquired advertisement access record.
In the present embodiment, the quantity of inquired advertisement access record can be counted, as the first quantity.
The distributable advertising resource quantity that step 305, output are determined according to first quantity.
In the present embodiment, above-mentioned steps 301 to step 305 can be executed by server 02 and determines distributable advertisement
Resource quantity, and distributable advertising resource quantity is exported to client 01.
It optionally, can when it is the file generated according to not sampled history advertisement access that advertisement, which accesses record file,
The first quantity of the advertisement inquired access record is directly determined as distributable advertising resource quantity.
Optionally, it accesses and generates by the history advertisement after default sampling rates according to the advertisement access record file
File, the distributable advertising resource quantity that the output is determined according to first quantity, comprising: will be described first several
Amount obtains the second quantity divided by the default sampling rate；Using second quantity as the distributable advertising resource
Quantity output.
Since the quantity of history advertisement access is usually larger, in order to reduce data processing amount, first history advertisement can be visited
It asks and is sampled according to default sampling rate, and advertisement access record file is generated based on the history advertisement access after sampling and is stored
In server 02.
In the present embodiment, life is accessed by the history advertisement after default sampling rates according to advertisement accesses record file
At file when, when obtaining the first quantity of inquired advertisement access record, need the first quantity divided by default pumping
It is determined as the quantity of distributable advertising resource after sample rate.
For example, default sampling rate is 0.5, the quantity of the advertisement access record inquired is 5000, then distributable
The quantity of advertising resource is 5000*2, i.e., the quantity of distributable advertising resource is 10000.
The present embodiment generates advertisement access record file based on the history advertisement access after sampling, it is possible to reduce data query
Amount, to improve search efficiency.
The advertising resource processing method of the embodiment of the present invention, by receiving advertising resource inquiry request；Parse the advertisement
Resource inquiry request obtains the corresponding advertising resource querying condition of the advertising resource inquiry request；Record text is accessed from advertisement
Inquiry meets the advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned in part；Wherein,
Each advertisement access record in advertisement access record file correspond to history advertisement access and one for
The advertising resource of distribution；Determine the first quantity of inquired advertisement access record；Output is determined according to first quantity
Distributable advertising resource quantity.The embodiment of the present invention can be accessed directly in record file from advertisement by statistics and be inquired
Meet advertising resource querying condition and corresponding advertising resource it is unassigned advertisement access record quantity determine for distribution
Advertising resource quantity and output, operate it is convenient and quick, efficiency is higher.
Referring to fig. 4, Fig. 4 is the flow chart of advertising resource processing method provided in an embodiment of the present invention.As shown in figure 4, this
Invention implement provide advertising resource processing method the following steps are included:
Step 401, reception carry the advertising resource distribution request of the third quantity of advertising resource to be requested.
In the present embodiment, advertising resource is the resource that can be used for advertising display, specifically, an advertising resource can be used for one
Secondary advertising display.Advertising resource distribution request is used to distribute advertising resource for advertisement to be put, for example, ad traffic.Specifically,
It include the quantity namely third quantity of advertising resource to be requested in advertising resource distribution request.
In general, advertiser in lower handbill, can select to need the quantity for the advertising resource requested by client 01,
To which server 02 can carry out the distribution of advertising resource according to the quantity for the advertising resource that advertiser needs to request.
Step 402, the parsing advertising resource distribution request obtain the corresponding advertisement money of the advertising resource distribution request
Source querying condition.
The step is with above-mentioned steps 202, and details are not described herein.
Step 403, inquiry meets the advertising resource querying condition, and corresponding advertisement from advertisement access record file
The unassigned advertisement of resource accesses record；Wherein, each advertisement access record pair in the advertisement access record file
It should be in history advertisement access and a distributable advertising resource.
The step is with above-mentioned steps 203, and details are not described herein.
Step 404, the first quantity for determining inquired advertisement access record.
Step 405, the 4th quantity that distributable advertising resource is determined according to first quantity.
In the present embodiment, accessing record file in advertisement is the file generated according to not sampled history advertisement access
When, the first quantity of the advertisement inquired access record directly can be determined as distributable advertising resource quantity, i.e.,
4th quantity.The file generated according to advertisement accesses record file by the history advertisement access after default sampling rates
When, when obtaining the first quantity of inquired advertisement access record, need the first quantity divided by true after default sampling rate
It is set to the quantity of distributable advertising resource.
Step 406 carries out advertising resource distribution according to the 4th quantity.
In the present embodiment, accessing record file in advertisement is the file generated according to not sampled history advertisement access
When, can be distributed from the advertising resource of distributable 4th quantity the advertising resource of third quantity to Current ad master to
Launch advertisement.The file generated according to advertisement accesses record file by the history advertisement access after default sampling rates
When, then the product of third quantity and sampling rate can be first calculated, as the 6th quantity, and determines the first inquired quantity
The advertisement access of the 6th quantity records corresponding advertising resource and distributes to the to be put wide of Current ad master in advertisement access record
It accuses.
For example, default sampling rate is 0.5, the quantity of advertising resource to be requested is 4000, the advertisement access note inquired
The quantity of record is 5000, then the quantity 5000*2 of distributable advertising resource, and determines that 5000 inquired advertisements are visited
Ask that the 4000*0.5 advertisement access in record records the advertisement to be put that corresponding advertising resource distributes to Current ad master.
Optionally, described that advertising resource distribution is carried out according to the 4th quantity, comprising: to calculate the third quantity and institute
The ratio for stating the 4th quantity, as probability of lock；Advertising resource distribution is carried out according to the probability of lock.
It is usually to be pushed according to certain probability when being launched online due to advertisement in the present embodiment, divide for advertisement
When with advertising resource, the ratio of third quantity Yu the 4th quantity can be calculated, is carried out as probability of lock, and according to probability of lock
Advertising resource distribution.For example, each advertisement access record that traversal queries arrive, determines whether to select this according to probability of lock
Advertisement access record, and the advertisement chosen access is recorded into corresponding advertising resource determination and distributes to the to be put of Current ad master
Advertisement.The present embodiment carries out the distribution of advertising resource according to probability of lock, and the reasonability of Integral advertisement resource allocation can be improved,
So as to improve the utilization rate of Integral advertisement resource.
The advertisement access of the 5th quantity records corresponding advertisement in the inquired advertisement access record of step 407, mark
Resource is to have distributed, wherein the ratio of the third quantity and the 4th quantity is equal to the 5th quantity and first quantity
Ratio.
In the present embodiment, the advertisement access of the 5th quantity is recorded corresponding wide in the inquired advertisement access record of mark
Accusing resource is to have distributed, for example, the advertisement of the 5th quantity can access record addition into the advertisement access record inquired
Allocation identification, to show that the advertisement access of the 5th quantity in inquired advertisement access record records corresponding advertising resource
It is occupied, so that the advertising resource being assigned be avoided to be again assigned to subsequent party in request.
It should be noted that different distribution marks can be arranged in the present embodiment to the advertising resource for distributing to different advertisements
Know, for example, can be using the allocation identification of the different advertisement ID advertising resource distributed as different advertisements.
In actual conditions, some advertisers need to cancel handbill after lower handbill, or tie in the advertisement release time
Part-time advertisement is cancelled before beam to launch, for example, advertiser's scheduled advertisement release time is 15 days, is launched 10 days in advertisement
Afterwards, the advertisement that advertiser can cancel remaining 5 days is launched.
Optionally, above-mentioned advertising resource processing method further include: when receiving unlocking request, remove the unlocking request
In advertisement corresponding advertisement access record allocation identification.
In the present embodiment, the advertiser for descending handbill can send unlocking request by client 01, wide to cancel
Part-time advertisement in list or handbill is accused to launch.Specifically, unlocking request may include advertising information, for example, advertisement
ID, so as to traverse it is all in advertisement access record file be identified as allocated advertisement access record, acquisition is asked with unlock
Advertisement in asking is corresponding to be identified as allocated advertisement access record, and removes its allocation identification, so that these are removed
The advertisement access of allocation identification, which has recorded corresponding advertising resource, can be improved the utilization of advertising resource by sub-distribution again
Rate.
Optionally, the advertisement access record in the advertisement access record file was accessed corresponding to advertisement in history N days, can
Correspond to N days future for the query time section of the advertising resource of distribution, corresponded with described following N days within the history N days,
In, N is positive integer.
In the present embodiment, pass through the distributable advertising resource of advertisement following N days of simulation of access in history N days.It is optional
, N can be 28.For example, can access data by the advertisement in January 1 to January 28 simulates January 29 days to 2 months 25 respectively
Number distributable advertising resource.Wherein it is possible to by the advertisement on January 1 access digital simulation January 29 for distribution
Advertising resource, January 2 advertisement access digital simulation January 30 distributable advertising resource, and so on, thus
The inquiry that can support the following 28 days advertising resources for distribution namely January 29 were to No. 25 distributable advertisements in 2 months
The inquiry of resource.
It, can will be in target time section specifically, after getting the target time section in advertising resource querying condition
Each date is handled according to pre-defined algorithm, obtains the corresponding history access date.For example, target time section be 2 months No. 5 extremely
2 months No. 10, then can calculate corresponding date, i.e. January 8 to January before 2 months 28 days each dates in No. 5 to 2 months No. 10
No. 13, record is accessed so as to the advertisement that the queried access time is January 8 to January 13.
The advertising resource processing method of the embodiment of the present invention carries the third quantity of advertising resource to be requested by reception
Advertising resource distribution request；The advertising resource distribution request is parsed, the corresponding advertisement of the advertising resource distribution request is obtained
Resource query condition；Inquiry in record file is accessed from advertisement and meets the advertising resource querying condition, and corresponding advertisement provides
The unassigned advertisement in source accesses record；Wherein, each advertisement access record in the advertisement access record file corresponds to
In history advertisement access and a distributable advertising resource；Determine the of inquired advertisement access record
One quantity；The 4th quantity of distributable advertising resource is determined according to first quantity；It is carried out according to the 4th quantity
Advertising resource distribution；The advertisement access for identifying the 5th quantity in inquired advertisement access record records corresponding advertising resource
To have distributed, wherein the ratio of the third quantity and the 4th quantity is equal to the ratio of the 5th quantity and first quantity
Value.The embodiment of the present invention directly can meet advertising resource querying condition and correspondence by accessing inquiry in record file from advertisement
The unassigned advertisement of advertising resource access record, and point of advertising resource is carried out according to the advertisement access record inquired
Match, operation is convenient and quick, and efficiency is higher.
Specifically, the embodiment of the present invention can be based on OLAP search engine, advertisement access log is carried out from user's dimension
Sampling, namely all advertisements access of same user is recorded respectively.It, can be with wide using the advertisement access log after above-mentioned sampling
Accusing access ID is row ID, is the content respectively arranged in the row with user's characteristic information, establishes and index to such column structures, will
The index is loaded into OLAP engine, and engine can externally provide retrieval service.The present embodiment is said below in conjunction with Fig. 5
It is bright:
Referring to Fig. 5, the advertising resource processing system of the present embodiment includes: aggregate server 021, multiple distributed retrievals
Server 022 and index server 023.
Specifically, aggregate server 021 is connect with multiple retrieval servers 022 respectively, to polymerize multiple retrieval servers
Retrieval service result.In addition, aggregate server 021 can also and client communication, for example, receive client send advertisement
Asset processing request, the quantity etc. of the distributable advertising resource sent a query to client.Index server 023 is used for
Multiple index fragments are generated according to history advertisement access, and are exported to retrieval server 022.Multiple distributed retrieval servers
Each of 022 retrieval server 022 can load multiple index fragments.Retrieval server 022 is responsible for response aggregated service
Then the retrieval request that device 021 is initiated is called corresponding program module to complete response task, be can be between each retrieval server
It is completely independent, without what is be in communication with each other.
Specifically, the advertising resource processing method of the present embodiment accesses digital simulation by the advertisement in log in N days in the past
Advertisement in following n days accesses data, for advertising resource inquiry and advertising resource distribution.Wherein, N is positive integer, optionally,
N is 28.
Specifically, each retrieval server 022 includes following procedure module in the present embodiment:
Advertising resource enquiry module: for directly being retrieved by OLAP engine for each advertising resource inquiry request
Meet the row (a line i.e. advertisement access record, a corresponding advertising resource, namely exposure) of advertising resource querying condition, and
It can be according to whether judging that advertisement access records whether corresponding advertising resource is assigned in the presence of allocation identification.Statistics corresponds to
Advertising resource it is unassigned advertisement access record quantity, by the quantity divided by sampling rate, it can obtain for distribution
Advertising resource quantity, and the distributable advertising resource quantity is returned into client.
Advertising resource distribution module: it is used for for each advertising resource distribution request, in conjunction with distributable advertising resource
Quantity s and the advertising resource to be requested of user quantity d, probability of lock p=d/s can be obtained, again by OLAP engine retrieve
To advertising resource querying condition is met and unassigned row, every a line is traversed, decides whether to select this by above-mentioned probability of lock p
Row, if choosing, identifying advertisement access and recording corresponding advertising resource is the advertisement locking in requested, namely identifies this extensively
Announcement access records corresponding advertising resource and has been assigned.
Unlocked state: for when receiving unlocking request, directly traversal to be identified as allocated advertisement access record, clearly
Except the mark of the corresponding advertisement access record of the advertising resource locked by the advertisement in the unlocking request.
In the present embodiment, in order to realize that the rolling of index updates, index server 023 can be realized as shown in Fig. 6 and Fig. 7
Retrieval service and index upgrade, wherein Fig. 6 and Fig. 7 is illustrated for 28 days:
Referring to Fig. 6, current date is January 29, then data difference can be accessed by the advertisement in January 1 to January 28
January 29 is simulated to 2 months No. 25 distributable advertising resources.For example, the advertisement access data on January 1 are for simulating January
No. 29 distributable advertising resources, the advertisement access data on January 2 are used to simulate the distributable advertisement on January 30
Resource, and so on.It can then be updated after January 29 namely when current date is updated to January 30 referring to Fig. 7
History advertisement in 28 days accesses the advertisement that data are January 2 to January 29 and accesses data, and passes through January 2 to January 29
Advertisement access data simulate January 30 to 2 months No. 26 distributable advertising resources respectively.Specifically, can be 29 days by January
Advertisement access 2 months No. 26 distributable advertising resources of digital simulation.
The advertising resource processing method of the present embodiment will be taken out by being sampled to advertisement access log from user's dimension
Advertisement access log after sample is the content respectively arranged in the row with user's characteristic information as row ID using advertisement access ID, and right
Such column structures establish index, which is loaded into OLAP search engine.At the advertising resource of the present embodiment
Reason method is accurate to each advertisement access, so as to carry out frequency control, also substantially reduces advertising resource inquiry or wide
The time of resource allocation is accused, further, it is also possible to which promoting handbill protects dose rate.
It is the structure chart that the present invention implements the advertising resource processing unit provided referring to Fig. 8, Fig. 8, as shown in figure 8, advertisement
Resource processing unit 800 includes receiving module 801, parsing module 802, enquiry module 803 and processing module 804, in which:
Receiving module 801, for receiving advertising resource processing request.
Parsing module 802 obtains the advertising resource processing request and corresponds to for parsing the advertising resource processing request
Advertising resource querying condition.
Enquiry module 803 meets the advertising resource querying condition for accessing inquiry in record file from advertisement, and right
The unassigned advertisement of the advertising resource answered accesses record；Wherein, each advertisement in the advertisement access record file is visited
Ask that record corresponds to history advertisement access and a distributable advertising resource.
Processing module 804, for carrying out response processing according to the advertisement access record inquired.
Optionally, the advertising resource processing request is advertising resource inquiry request, referring to Fig. 9, the processing module 804
It include: the first determination unit 8041, for determining the first quantity of inquired advertisement access record；Output unit 8042,
For exporting the distributable advertising resource quantity determined according to first quantity.
Optionally, it accesses and generates by the history advertisement after default sampling rates according to the advertisement access record file
File, the output unit 8042 is used for: by first quantity divided by the default sampling rate, obtaining the second quantity；It will
Second quantity is exported as the quantity of the distributable advertising resource.
Optionally, the advertising resource processing request is the advertising resource point for the third quantity for carrying advertising resource to be requested
With request, referring to Figure 10, the processing module 804 includes: the second determination unit 8043, for determining that inquired advertisement is visited
Ask the first quantity of record；Third determination unit 8044, for determining distributable advertising resource according to first quantity
The 4th quantity；Allocation unit 8045, for carrying out advertising resource distribution according to the 4th quantity；Unit 8046 is identified, is used
Recording corresponding advertising resource in the advertisement access for identifying the 5th quantity in inquired advertisement access record is to have distributed,
In, the ratio of the third quantity and the 4th quantity is equal to the ratio of the 5th quantity and first quantity.
Optionally, the allocation unit 8045 is used for: the ratio of the third quantity Yu the 4th quantity is calculated, as
Probability of lock；Advertising resource distribution is carried out according to the probability of lock.
Optionally, referring to Figure 11, the advertising resource processing unit 800 further include: unlocked state 805, for receiving
When to unlocking request, the allocation identification of the corresponding advertisement access record of advertisement in the unlocking request is removed.
Optionally, every advertisement access record in the advertisement access record file includes access time, Yong Hute
Reference breath and ad spot information, the advertising resource querying condition include the orientation of targeted advertisements, targeted advertisements position information and mesh
Mark the period.
Optionally, the advertisement access record in the advertisement access record file was accessed corresponding to advertisement in history N days, can
Correspond to N days future for the query time section of the advertising resource of distribution, corresponded with described following N days within the history N days,
In, N is positive integer.
Above-mentioned advertising resource processing unit 800 can be realized each process that the embodiment of the method for Fig. 2 to Fig. 4 is realized, be
It avoids repeating, which is not described herein again.
The advertising resource processing unit 800 of the embodiment of the present invention receives advertising resource processing by receiving module 801 and asks
It asks；Parsing module 802 parses the advertising resource processing request, obtains the advertising resource processing and requests corresponding advertising resource
Querying condition；Enquiry module 803 accesses inquiry in record file from advertisement and meets the advertising resource querying condition, and corresponding
The unassigned advertisement of advertising resource accesses record；Wherein, each advertisement in the advertisement access record file accesses note
Record corresponds to history advertisement access and a distributable advertising resource；Processing module 804 is according to being inquired
Advertisement access record carries out response processing.It is once gone through since every advertisement access record in advertisement access record file corresponds to
History advertisement access and a distributable advertising resource, thus can be quickly to can by inquiry advertisement access record
It is allocated for the advertising resource of distribution, it is simple and convenient, improve the efficiency of advertising resource distribution.
It is the structure chart that the present invention implements the electronic equipment provided, as shown in figure 12, electronic equipment referring to Figure 12, Figure 12
1200 include: at least one processor 1201, memory 1202, at least one network interface 1204 and user interface 1203.Electricity
Various components in sub- equipment 1200 are coupled by bus system 1205.It is understood that bus system 1205 for realizing
Connection communication between these components.Bus system 1205 further includes power bus, control bus in addition to including data/address bus
And status signal bus in addition.But for the sake of clear explanation, various buses are all designated as bus system 1205 in Figure 12.
Wherein, user interface 1203 may include display, keyboard or pointing device (for example, mouse, trace ball
(trackball), touch-sensitive plate or touch screen etc..
It is appreciated that the memory 1202 in the embodiment of the present invention can be volatile memory or non-volatile memories
Device, or may include both volatile and non-volatile memories.Wherein, nonvolatile memory can be read-only memory
(Read-Only Memory, ROM), programmable read only memory (Programmable ROM, PROM), erasable programmable are only
Read memory (Erasable PROM, EPROM), electrically erasable programmable read-only memory (Electrically EPROM,
) or flash memory EEPROM.Volatile memory can be random access memory (Random Access Memory, RAM), use
Make External Cache.By exemplary but be not restricted explanation, the RAM of many forms is available, such as static random-access
Memory (Static RAM, SRAM), dynamic random access memory (Dynamic RAM, DRAM), synchronous dynamic random-access
Memory (Synchronous DRAM, SDRAM), double data speed synchronous dynamic RAM (Double Data
Rate SDRAM, DDRSDRAM), it is enhanced Synchronous Dynamic Random Access Memory (Enhanced SDRAM, ESDRAM), synchronous
Connect dynamic random access memory (Synchlink DRAM, SLDRAM) and direct rambus random access memory
(Direct Rambus RAM, DRRAM).The memory 1202 of system and method described herein is intended to include but is not limited to this
A little and any other suitable type memory.
In some embodiments, memory 1202 stores following element, executable modules or data structures, or
Their subset of person or their superset: operating system 12021 and application program 12022.
Wherein, operating system 12021 include various system programs, such as ccf layer, core library layer, driving layer etc., are used for
Realize various basic businesses and the hardware based task of processing.Application program 12022 includes various application programs, such as matchmaker
Body player (Media Player), browser (Browser) etc., for realizing various applied business.Realize that the present invention is implemented
The program of example method may be embodied in application program 12022.
In embodiments of the present invention, by the program or instruction of calling memory 1202 to store, specifically, can be application
The program or instruction stored in program 12022, processor 1201 are used for: receiving advertising resource processing request；Parse the advertisement
Asset processing request obtains the advertising resource processing and requests corresponding advertising resource querying condition；Record text is accessed from advertisement
Inquiry meets the advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned in part；Wherein,
Each advertisement access record in advertisement access record file correspond to history advertisement access and one for
The advertising resource of distribution；Response processing is carried out according to the advertisement access record inquired.
The method that the embodiments of the present invention disclose can be applied in processor 1201, or real by processor 1201
It is existing.Processor 1201 may be a kind of IC chip, the processing capacity with signal.During realization, the above method
Each step can be completed by the instruction of the integrated logic circuit of the hardware in processor 1201 or software form.Above-mentioned
Processor 1201 can be general processor, digital signal processor (Digital Signal Processor, DSP), dedicated
Integrated circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components.It may be implemented or execute disclosed each method, step and the logic diagram in the embodiment of the present invention.It is general
Processor can be microprocessor or the processor is also possible to any conventional processor etc..In conjunction with institute of the embodiment of the present invention
The step of disclosed method, can be embodied directly in hardware decoding processor and execute completion, or with the hardware in decoding processor
And software module combination executes completion.Software module can be located at random access memory, and flash memory, read-only memory may be programmed read-only
In the storage medium of this fields such as memory or electrically erasable programmable memory, register maturation.The storage medium is located at
The step of memory 1202, processor 1201 reads the information in memory 1202, completes the above method in conjunction with its hardware.
It is understood that embodiments described herein can with hardware, software, firmware, middleware, microcode or its
Combination is to realize.For hardware realization, processing unit be may be implemented in one or more specific integrated circuit (Application
Specific Integrated Circuits, ASIC), digital signal processor (Digital Signal Processing,
DSP), digital signal processing appts (DSP Device, DSPD), programmable logic device (Programmable Logic
Device, PLD), field programmable gate array (Field-Programmable Gate Array, FPGA), general processor,
In controller, microcontroller, microprocessor, other electronic units for executing herein described function or combinations thereof.
For software implementations, it can be realized herein by executing the module (such as process, function etc.) of function described herein
The technology.Software code is storable in memory and is executed by processor.Memory can in the processor or
It is realized outside processor.
Optionally, the advertising resource processing request is advertising resource inquiry request, and processor 1201 executes the basis
The advertisement access record inquired carries out response processing, comprising: determines the first quantity of inquired advertisement access record；
The distributable advertising resource quantity that output is determined according to first quantity.
Optionally, it accesses and generates by the history advertisement after default sampling rates according to the advertisement access record file
File, processor 1201 execute it is described output according to first quantity determine distributable advertising resource quantity, packet
It includes: by first quantity divided by the default sampling rate, obtaining the second quantity；Second quantity is divided as described
The quantity for the advertising resource matched exports.
Optionally, the advertising resource processing request is the advertising resource point for the third quantity for carrying advertising resource to be requested
With request, processor 1201 executes described record according to the advertisement inquired access and carries out response processing, comprising: determination is looked into
First quantity of the advertisement access record ask；The 4th number of distributable advertising resource is determined according to first quantity
Amount；Advertising resource distribution is carried out according to the 4th quantity；The 5th quantity is wide in the inquired advertisement access record of mark
Accusing access and recording corresponding advertising resource is to have distributed, wherein the ratio of the third quantity and the 4th quantity is equal to described the
The ratio of five quantity and first quantity.
Optionally, processor 1201 executes described according to the 4th quantity progress advertising resource distribution, comprising: calculates institute
The ratio for stating third quantity Yu the 4th quantity, as probability of lock；Advertising resource distribution is carried out according to the probability of lock.
Optionally, processor 1201 is also used to: when receiving unlocking request, removing the advertisement pair in the unlocking request
The allocation identification for the advertisement access record answered.
Optionally, every advertisement access record in the advertisement access record file includes access time, Yong Hute
Reference breath and ad spot information, the advertising resource querying condition include the orientation of targeted advertisements, targeted advertisements position information and mesh
Mark the period.
Optionally, the advertisement access record in the advertisement access record file was accessed corresponding to advertisement in history N days, can
Correspond to N days future for the query time section of the advertising resource of distribution, corresponded with described following N days within the history N days,
In, N is positive integer.
The electronic equipment 1200 of the embodiment of the present invention receives advertising resource processing request；Parse the advertising resource processing
Request obtains the advertising resource processing and requests corresponding advertising resource querying condition；It accesses in record file and inquires from advertisement
Meet the advertising resource querying condition, and the advertisement access record that corresponding advertising resource is unassigned；Wherein, the advertisement
Each advertisement access record in access record file corresponds to history advertisement access and one distributable wide
Accuse resource；Response processing is carried out according to the advertisement access record inquired.Due to every wide in advertisement access record file
It accuses access record and corresponds to history advertisement access and a distributable advertising resource, to be visited by inquiry advertisement
Ask that record can quickly be allocated distributable advertising resource, it is simple and convenient, improve advertising resource point
The efficiency matched.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the meter
Calculation machine program realizes the advertising resource processing method in any of the above-described embodiment of the method when being executed by processor.
Those of ordinary skill in the art may be aware that list described in conjunction with the examples disclosed in the embodiments of the present disclosure
Member and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is implemented in hardware or software, the specific application and design constraint depending on technical solution.Professional technician
Each specific application can be used different methods to achieve the described function, but this realization is it is not considered that exceed
The scope of the present invention.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In embodiment provided herein, it should be understood that disclosed device and method can pass through others
Mode is realized.For example, the apparatus embodiments described above are merely exemplary, for example, the division of the unit, only
A kind of logical function partition, there may be another division manner in actual implementation, for example, multiple units or components can combine or
Person is desirably integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING or communication link of device or unit
It connects, can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.Some or all of unit therein can be selected to realize the embodiment of the present invention according to the actual needs
Purpose.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, server or network equipment etc.) it performs all or part of the steps of the method described in the various embodiments of the present invention.
And storage medium above-mentioned includes: that USB flash disk, mobile hard disk, ROM, RAM, magnetic or disk etc. are various can store program code
Medium.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be subject to the protection scope in claims.
Claims (15)
1. a kind of advertising resource processing method characterized by comprising
Receive advertising resource processing request；
The advertising resource processing request is parsed, the advertising resource processing is obtained and requests corresponding advertising resource querying condition；
Inquiry in record file is accessed from advertisement and meets the advertising resource querying condition, and corresponding advertising resource is unassigned
Advertisement access record；Wherein, each advertisement access record in the advertisement access record file corresponds to a history
Advertisement access and a distributable advertising resource；
Response processing is carried out according to the advertisement access record inquired.
2. the method according to claim 1, wherein advertising resource processing request is that advertising resource inquiry is asked
It asks, it is described that response processing is carried out according to the advertisement inquired access record, comprising:
Determine the first quantity of inquired advertisement access record；
The distributable advertising resource quantity that output is determined according to first quantity.
3. according to the method described in claim 2, it is characterized in that, by default sampling according to advertisement access record file
The file that history advertisement access after rate sampling generates, the distributable advertisement that the output is determined according to first quantity
Resource quantity, comprising:
By first quantity divided by the default sampling rate, the second quantity is obtained；
It is exported second quantity as the quantity of the distributable advertising resource.
4. the method according to claim 1, wherein advertising resource processing request is to carry advertisement to be requested
The advertising resource distribution request of the third quantity of resource, it is described that response processing is carried out according to the advertisement inquired access record,
Include:
Determine the first quantity of inquired advertisement access record；
The 4th quantity of distributable advertising resource is determined according to first quantity；
Advertising resource distribution is carried out according to the 4th quantity；
It is to have distributed that the advertisement access for identifying the 5th quantity in inquired advertisement access record, which records corresponding advertising resource,
Wherein, the ratio of the third quantity and the 4th quantity is equal to the ratio of the 5th quantity and first quantity.
5. according to the method described in claim 4, it is characterized in that, described carry out advertising resource point according to the 4th quantity
Match, comprising:
The ratio for calculating the third quantity Yu the 4th quantity, as probability of lock；
Advertising resource distribution is carried out according to the probability of lock.
6. according to the method described in claim 4, it is characterized in that, the method also includes:
When receiving unlocking request, the distribution mark of the corresponding advertisement access record of advertisement in the unlocking request is removed
Know.
7. method according to any one of claim 1 to 6, which is characterized in that in the advertisement access record file
Every advertisement access record includes access time, user's characteristic information and ad spot information, the advertising resource querying condition
Orientation, targeted advertisements position information and target time section including targeted advertisements.
8. the method according to the description of claim 7 is characterized in that the advertisement in advertisement access record file accesses record
It is accessed corresponding to advertisements in history N days, the query time section of distributable advertising resource corresponds to N days following, the history N
It and the N days future correspond, wherein N is positive integer.
9. a kind of advertising resource processing unit characterized by comprising
Receiving module, for receiving advertising resource processing request；
Parsing module obtains the advertising resource processing and requests corresponding advertisement for parsing the advertising resource processing request
Resource query condition；
Enquiry module meets the advertising resource querying condition for accessing inquiry in record file from advertisement, and corresponding wide
It accuses the unassigned advertisement of resource and accesses record；Wherein, each advertisement in the advertisement access record file accesses record
Corresponding to history advertisement access and a distributable advertising resource；
Processing module, for carrying out response processing according to the advertisement access record inquired.
10. device according to claim 9, which is characterized in that the advertising resource processing request is that advertising resource is inquired
Request, the processing module include:
First determination unit, for determining the first quantity of inquired advertisement access record；
Output unit, for exporting the distributable advertising resource quantity determined according to first quantity.
11. device according to claim 10, which is characterized in that taken out according to the advertisement access record file by default
The file that history advertisement access after the sampling of sample rate generates, the output unit are used for:
By first quantity divided by the default sampling rate, the second quantity is obtained；
It is exported second quantity as the quantity of the distributable advertising resource.
12. device according to claim 9, which is characterized in that the advertising resource processing request is wide wait request to carry
The advertising resource distribution request of the third quantity of resource is accused, the processing module includes:
Second determination unit, for determining the first quantity of inquired advertisement access record；
Third determination unit, for determining the 4th quantity of distributable advertising resource according to first quantity；
Allocation unit, for carrying out advertising resource distribution according to the 4th quantity；
Unit is identified, the advertisement access for identifying the 5th quantity in inquired advertisement access record records corresponding advertisement
Resource is to have distributed, wherein the ratio of the third quantity and the 4th quantity is equal to the 5th quantity and first quantity
Ratio.
13. device according to claim 12, which is characterized in that the allocation unit is used for:
The ratio for calculating the third quantity Yu the 4th quantity, as probability of lock；
Advertising resource distribution is carried out according to the probability of lock.
14. a kind of electronic equipment, comprising:
One or more processors；
Memory；And
One or more programs, wherein one or more of programs are stored in the memory, and be configured to by
One or more of processors execute, which is characterized in that described program is performed realization any one of such as claim 1-8
Step in the advertising resource processing method.
15. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
It realizes when being executed by processor such as the step in advertising resource processing method of any of claims 1-8.
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