CN109145767A - A kind of outdoor media audience data acquisition and analysis device and its implementation - Google Patents
A kind of outdoor media audience data acquisition and analysis device and its implementation Download PDFInfo
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Abstract
The invention discloses a kind of outdoor media audience data acquisition and analysis device and its implementation, solve acquisition data deviation present in traditional outdoor media audience data acquisition, reveal the problems such as public's personal information, poor anti jamming capability.The outdoor media audience data acquisition and analysis device includes image capture module, information extraction modules, information fusion sorting module, data analysis module, information storage module, user management module, information display module and media management module.A kind of implementation method of outdoor media audience data acquisition and analysis device is also disclosed in the present invention.Through the above scheme, the present invention has many advantages, such as that structure is simple, statistics is accurate, and media advertisement, which launches statistical technique field, outdoors has very high practical value and promotional value.
Description
Technical field
The present invention relates to outdoor media advertisements to launch statistical technique field, especially a kind of outdoor media audience data acquisition
Analytical equipment and its implementation.
Background technique
Outdoor media is all five big media platforms together with TV, network, broadcast, paper media, has act foot in advertisement field
The status of weight.Currently, outdoor or community Media lacks audience data monitoring, existing outdoor media audience data acquisition point
Analysis is most using artificial subjective statistics, is affected in statistics by artificial subjective factor, and spend a large amount of human costs.Separately
Outside, the part number outdoor media in outdoor media (such as LED, LCD screen) audience data collection analysis also uses WiFi to visit
The mode of needle or location data, the basis of which are that audience needs to carry mobile electronic device, and the shifting
Dynamic electronic equipment is in opening device.Outdoor media audience data collection analysis is carried out using WiFi probe or location data to exist
Human input cost can be saved to a certain extent, still, this method has the following disadvantages: the data of acquisition with it is actual
It is had differences between data, needs electronic equipment entrained by audient (usually using the mode of WIFI probe or location data
Mobile phone) on open corresponding function, the true audience data in this method scene of cannot reacting；
Such as number of patent application are as follows: 20171077880.3, a kind of entitled " excavation processing side of outdoor media resource data
Method and system ".The patent is the WiFi heat obtained in the preset visualization range of each outdoor media based on operator's big data
User data information, user traffic data information and the user behavior data information of point user and mobile operator user, will obtain
User data information in the default visual range for each outdoor media got is realized by Hadoop Distribute file system to be divided
Cloth storage.Further, data mining and analysis are carried out using user data information of the multipoint parallel mode to storage, obtained
The audience data analysis model of each outdoor media.In that patent, audience data system is carried out in the way of WiFi probe
The problem of counting, equally existing statistical data deviation, because needing audient to be taken using the mode of WIFI probe or location data
Corresponding function is opened on the electronic equipment (usually mobile phone) of band.In addition, importantly, most mobile data users
It is unwilling to reveal the personal information such as its behavioral data information, in this way, bring to outdoor media audience data collection analysis all
It is mostly inconvenient.
Therefore, it is badly in need of proposing that a kind of outdoor media audience data acquisition is accurate, and without revealing mobile data user's
Personal information.Wherein, audience data described herein monitoring includes being not limited only to flow of the people, vehicle flowrate, media essential attribute
Etc. information.
Summary of the invention
In view of the above-mentioned problems, the purpose of the present invention is to provide a kind of outdoor media audience data acquisition and analysis device and its
Implementation method, The technical solution adopted by the invention is as follows:
A kind of outdoor media audience data acquisition and analysis device, comprising:
Image capture module is mounted in outdoor media region and can take the figure of outdoor media region
As picture.
Information extraction modules are connect with image capture module, for obtaining the image frame of image capture module shooting, are mentioned
Take the people in simultaneously statistical picture picture and information of vehicle flowrate.
Information fusion sorting module, connect with information extraction modules, for collecting the people and Che of information extraction modules extraction
Flow information, and temporally dimension carries out polymerization processing to the people and information of vehicle flowrate.
Data analysis module is connect with information fusion sorting module, for obtaining information fusion sorting module polymerization processing
People and information of vehicle flowrate afterwards, and use various dimensions algorithm analyzes the real time data and history number of the people and information of vehicle flowrate
According to acquisition outdoor media audience data.
Information storage module connect with data analysis module and information fusion sorting module respectively, divides for storing data
The outdoor media audience data of module and the media foundation information of outdoor media are analysed, and storage gathers through information fusion sorting module
The people for closing processing and information of vehicle flowrate.
User management module is connect with information storage module, for ownership information, realization pair to be written to information storage module
The authorization and authentication of system user.
Information display module, connect with data analysis module and information storage module respectively, for obtaining simultaneously display data
Outdoor media audience data in analysis module and information storage module, and
Media management module is connect with information storage module, real for media foundation information to be written to information storage module
This now is looked into the additions and deletions of media foundation information.
Preferably, the people and information of vehicle flowrate include number, vehicle fleet size, vehicle brand and vehicle model.
Further, the various dimensions algorithm analysis includes time, region and medium type dimension.
A kind of implementation method of outdoor media audience data acquisition and analysis device, comprising the following steps:
Step S01 acquires outdoor media location using the image capture module being mounted in outdoor media region
The image frame in domain, and it is sent to information extraction modules.
Step S02, the information extraction modules receive the image frame of image capture module transmission, and using based on convolution
The image recognition algorithm of neural network extracts and counts the people in present image picture and information of vehicle flowrate；By the people and Che of statistics
Flow information is sent to information fusion sorting module.
Step S03, the information fusion sorting module receive people and the information of vehicle flowrate of statistics, and use various dimensions algorithm
The real time data and historical data of the people and information of vehicle flowrate are analyzed, outdoor media audience data is obtained；By the outdoor matchmaker
Body audience data is stored in information storage module.
Step S04, the information display module extract the outdoor media audience data being stored in information storage module, and
It is shown.
Step S05, repeats step S01~S04, and the image frame of continuous acquisition outdoor media region is obtained and shown
Show outdoor media audience data.
Compared with prior art, the invention has the following advantages:
(1) image frame that image capture module acquires outdoor media region is dexterously arranged in the present invention, in the figure
As accurately, objectively describing the information such as number, vehicle fleet size, the vehicle brand in image in picture.In information extraction modules
Under the action of, the present invention can overcome statistical error caused by human factor and reduce statistics cost, also without where leakage
The personal information of the public in region.
(2) present invention identifies people and the vehicle letter in image frame using the image recognition algorithm based on convolutional neural networks
Breath, has the characteristics that classification accuracy rate is high, and the error rate for carrying out image frame identification by convolutional neural networks is low, can be quasi-
Really, the audience data of outdoor media region is reliably obtained.
(3) present invention is communicated using the network transmission protocol, will be analyzed resulting audience data and is stored in information storage module
It is interior, and visually shown using information display module.The present invention can provide the aobvious of real-time and history audience data
Show.
(4) each module decouples each other in the present invention, can carry out fractionation deployment and different fields according to the actual situation
Media deployment.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to the attached drawing used required in embodiment
It is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as to protection
The restriction of range to those skilled in the art without creative efforts, can also be attached according to these
Figure obtains other relevant attached drawings.
Fig. 1 is the structural diagram of the present invention.
Fig. 2 is the first embodiment of the present invention.
Fig. 3 is the second embodiment of the present invention.
Fig. 4 is the third embodiment of the present invention.
Fig. 5 is the fourth embodiment of the present invention.
Fig. 6 is implementation flow chart of the invention.
Specific embodiment
Present invention will be further explained below with reference to the attached drawings and examples, and embodiments of the present invention include but is not limited to
The following example.
Embodiment 1
As shown in Figure 1 to Figure 2, a kind of outdoor media audience data acquisition and analysis device and its realization are present embodiments provided
Method solves acquisition data deviation present in traditional outdoor media audience data acquisition, reveals the problems such as public's personal information.
Specifically, the outdoor media audience data acquisition and analysis device of the present embodiment includes image capture module 101, information extraction mould
Block 102, information fusion sorting module 103, data analysis module 105, information storage module 104, user management module 107, letter
Cease display module 108 and media management module 106.Wherein, described image acquisition module is mounted on outdoor media region
Image frame interior and that outdoor media region can be taken, here, the region includes but is not limited on media, media
Up and down in side and other media perimeters.Information extraction modules are connect with image capture module, for obtaining image
The image frame of acquisition module shooting extracts the people in simultaneously statistical picture picture and information of vehicle flowrate.The information extraction modules mention
The method for taking people and information of vehicle flowrate in image frame includes but are not limited to the image recognition algorithm of convolutional neural networks, also
It can be HOG feature extraction.Algorithm used in information extraction modules in the present embodiment belongs to the prior art, the present embodiment
Described algorithm itself is not improved, it will not be described here.In addition, information fusion sorting module, with information extraction modules
Connection, for collect information extraction modules extraction people and information of vehicle flowrate, and temporally dimension to the people and vehicle flowrate
Information carries out polymerization processing.Data analysis module is connect with information fusion sorting module, for obtaining information fusion sorting module
Polymerization treated people and information of vehicle flowrate, and analyze using various dimensions algorithm the real time data of the people and information of vehicle flowrate
And historical data, obtain outdoor media audience data.Information storage module is arranged with data analysis module, information fusion respectively
Module, media management module are connected with user management module, for storing data the outdoor media audience data of analysis module, use
User information, the media foundation information of media management module write-in of family management module write-in, and by outdoor media by mode
Give visualization display according to information display module is sent to.In the present embodiment, the people and information of vehicle flowrate include number, vehicle
Quantity, vehicle brand and license plate model, and the analysis of various dimensions algorithm includes time, region and medium type.Wherein, vehicle
Brand and model are identified by neural network learning, or are obtained by picture comparison, which is the prior art,
It will not be described here.
The implementation method of lower outdoor media audience data acquisition and analysis device is briefly described below, as shown in fig. 6, it is specific
The following steps are included:
The first step acquires outdoor media region using the image capture module being mounted in outdoor media region
Image frame, and be transferred to information extraction modules.Usual situation, image capture module use fixed or mobile camera,
Shooting is also not limited to image frame, or the modes such as photo, as long as people and the vehicle in region can be recorded clearly
Information.In this step, user basic information can be written to information storage module using user management module in user, and
And media foundation information is written to information storage module using media management module.
In this step, it needs to determine whether outdoor media is connected on network, if outdoor media is connected on network,
Image capture module and information extraction modules are arranged to the scene of media outdoors.Other are such as data analysis module, information fusion
It integrates in module, user management module, media management module, information storage module and information display module setting cloud system.
Second step, the information extraction modules receive the image frame of image capture module transmission, and using based on convolution
The image recognition algorithm of neural network extracts and counts the people in present image picture and information of vehicle flowrate.By the people and Che of statistics
Flow information is sent to information fusion sorting module.It should be noted that people can also be obtained by the way of HOG feature extraction
And information of vehicle flowrate.The people and information of vehicle flowrate are not limited to people's quantity, vehicle fleet size, vehicle brand and vehicle model.
Third step, the information fusion sorting module receive people and the information of vehicle flowrate of statistics, and use various dimensions algorithm
The real time data and historical data of the people and information of vehicle flowrate are analyzed, outdoor media audience data is obtained, by the outdoor matchmaker
Body audience data is stored in information storage module.Wherein, various dimensions include the information such as time, region, medium type.Information fusion
It is the cutting edge technology that information is extracted from big data, using newest big data technology, information fusion can surround certain theme,
Extremely dispersion, information fragmentation highly relevant, front and back is interdependent rapidly, are timely integrated into the information for completely having reference value.
Information fusion process in the present embodiment belongs to the prior art, the present embodiment not to algorithm involved in information fusion process into
Row improves, and it will not be described here.
4th step, the information display module extract the outdoor media audience data being stored in information storage module, and
It is shown.
5th step repeats the first step to the 4th step, and the image frame of continuous acquisition outdoor media region is obtained and shown
Show outdoor media audience data.
Embodiment 2
As shown in figure 3, this implementation provides a kind of outdoor media audience data acquisition and analysis device and its implementation,
Structure and implementation method are substantially the same manner as Example 1, when only outdoor module is under networked mode, information extraction modules, data
Analysis module, information fusion integrate module, user management module, media management module, information storage module and information and show mould
Block is arranged in cloud system, image capture module setting outdoors where media existingly.
Embodiment 3
As shown in figure 4, this implementation provides a kind of outdoor media audience data acquisition and analysis device and its implementation,
Structure and implementation method are substantially the same manner as Example 1, when only outdoor module is under no networked mode, data analysis module, letter
Module, user management module, media management module, information storage module and the local system of information display module setting are integrated in breath polymerization
In system, information extraction modules, image capture module setting outdoors where media existingly.Under normal conditions, local system collection
At being mounted in outdoor media.
Embodiment 4
As shown in figure 5, this implementation provides a kind of outdoor media audience data acquisition and analysis device and its implementation,
Structure and implementation method are substantially the same manner as Example 1, when only outdoor module is under no networked mode, information extraction modules, number
Module, user management module, media management module, information storage module and information is integrated according to analysis module, information fusion to show
Module is arranged in local system, image capture module setting outdoors where media existingly.Under normal conditions, local system collection
At being mounted in outdoor media.
The present invention is mentioned dexterously using the image capture module of image in shooting outdoor media region in conjunction with image
Modulus block extracts, identifies image, and finally obtains audience data.Through the above scheme, the present invention, which not only facilitates, calculates dispensing
All kinds of indexs, the overall dispensing effect for investigating outdoor advertising, and can preferably avoid data caused by artificially sampling non-objective
Property problem, it is more acurrate objectively complete outdoor advertising evaluation and test.At the same time, also it is avoided that the case where individual privacy is leaked.
It can be said that the present invention has many advantages, such as that structure is simple, statistics is accurate, compared with prior art, there are substantive distinguishing features outstanding
And significant progress, media advertisement, which launches statistical technique field, outdoors has very high practical value and promotional value.
Above-described embodiment is merely a preferred embodiment of the present invention, and it is not intended to limit the protection scope of the present invention, as long as using
Design principle of the invention, and the non-creative variation worked and made is carried out on this basis, it should belong to of the invention
Within protection scope.
Claims (4)
1. a kind of outdoor media audience data acquisition and analysis device characterized by comprising
Image capture module, is mounted in outdoor media region and the image that can take outdoor media region is drawn
Face；
Information extraction modules are connect with image capture module, for obtaining the image frame of image capture module shooting, are extracted simultaneously
People and information of vehicle flowrate in statistical picture picture；
Information fusion sorting module, connect with information extraction modules, for collecting people and the vehicle flowrate of information extraction modules extraction
Information, and temporally dimension carries out polymerization processing to the people and information of vehicle flowrate；
Data analysis module is connect with information fusion sorting module, and for obtaining the polymerization of information fusion sorting module, treated
People and information of vehicle flowrate, and use various dimensions algorithm analyzes the real time data and historical data of the people and information of vehicle flowrate,
Obtain outdoor media audience data；
Information storage module connect with data analysis module and information fusion sorting module respectively, analyzes mould for storing data
The outdoor media audience data of block and the media foundation information of outdoor media, and store at through information fusion sorting module polymerization
The people of reason and information of vehicle flowrate；
User management module is connect with information storage module, for ownership information to be written to information storage module, is realized to system
The authorization and authentication of user；
Information display module, connect with data analysis module and information storage module respectively, for obtaining simultaneously display data analysis
Outdoor media audience data in module and information storage module, and
Media management module is connect with information storage module, for media foundation information, realization pair to be written to information storage module
The additions and deletions of media foundation information look into this.
2. a kind of outdoor media audience data acquisition and analysis device according to claim 1, which is characterized in that the people and
Information of vehicle flowrate includes number, vehicle fleet size, vehicle brand and vehicle model.
3. a kind of outdoor media audience data acquisition and analysis device according to claim 2, which is characterized in that the multidimensional
Spending algorithm analysis includes time, region and medium type dimension.
4. a kind of implementation method of outdoor media audience data acquisition and analysis devices described in any item according to claim 1~3,
Characterized by comprising the following steps:
Step S01, using the image capture module acquisition outdoor media region being mounted in outdoor media region
Image frame, and it is sent to information extraction modules；
Step S02, the information extraction modules receive the image frame of image capture module transmission, and using based on convolutional Neural
The image recognition algorithm of network extracts and counts the people in present image picture and information of vehicle flowrate；By the people of statistics and vehicle flowrate
Information is sent to information fusion sorting module；
Step S03, the information fusion sorting module receives people and the information of vehicle flowrate of statistics, and is analyzed using various dimensions algorithm
The real time data and historical data of the people and information of vehicle flowrate obtain outdoor media audience data；By the outdoor media by
Mode evidence is stored in information storage module；
Step S04, the information display module extracts the outdoor media audience data being stored in information storage module, and gives
Display；
Step S05, repeats step S01~S04, and the image frame of continuous acquisition outdoor media region obtains and shows family
Outer media audience data.
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Application publication date: 20190104 |