CN109086995A - Evaluation method, device, equipment and the storage medium of application program download path - Google Patents
Evaluation method, device, equipment and the storage medium of application program download path Download PDFInfo
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Abstract
The embodiment of the invention discloses evaluation method, device, equipment and the storage mediums of a kind of application program download path.The described method includes: obtain be equipped with destination application at least two terminals using data, terminal is associated with the download path of destination application；According to using data, the index value of at least two evaluation indexes corresponding at least two download paths is calculated；According to different index values of each download path under same evaluation index, dimensionless evaluation points of each download path under same evaluation index are determined；According to dimensionless evaluation points of each download path under corresponding at least two evaluation indexes, overall merit data corresponding with each download path are determined.According to the technical solution of the present invention, it can be realized the quantitatively evaluating of application program download path quality, be a set of reasonable evaluation criterion of numerous download paths and Index Establishment, to subsequent download strategy and suggestion iteration optimization and monitoring provide good basis.
Description
Technical field
The present embodiments relate to the information processing technology more particularly to a kind of evaluation method of application program download path,
Device, equipment and storage medium.
Background technique
In Internet era, user can download use with a APP by different download paths.For example, some are used
Family is to download this APP by the store of mobile phone, and some users are to download this by third party software distribution platform
Money APP's.
For APP manufacturer, since the user quality that is obtained by different application download path is often thousand poor
Ten thousand are not, far from each other in users' performances such as duration, payment retaining, watching yet, and therefore, how to select the lower encounter during a journey of high quality
Diameter carries out budget dispensing and cooperation, there is great meaning, directly established to a certain extent the quality of APP new platform user with
And the basis of successive stage growth and operation.
Personnel are launched when being downloaded strategy and suggestion and budget control in market, often take download path into consideration
Cost and quality.But for a company, the download path for being supplied to user is more, while evaluating these download paths
Index is also more, a set of evaluation criterion how is established from numerous and jumbled data launches personnel as market and need what is solved important to ask
Topic.
Summary of the invention
The embodiment of the present invention provides evaluation method, device, equipment and the storage medium of a kind of application program download path, with
A set of reasonable evaluation criterion that the quantitatively evaluating of realization application program download path has been numerous download paths and Index Establishment,
Good basis is provided to subsequent download strategy and suggestion iteration optimization and monitoring.
In a first aspect, the embodiment of the invention provides a kind of evaluation methods of application program download path, comprising:
Obtain at least two terminals for being equipped with destination application using data, the terminal and the target
The download path of application program is associated with；
According to described using data, at least two evaluation indexes corresponding at least two download paths are calculated
Index value；
According to different index values of each download path under same evaluation index, determine each download path in institute
State the dimensionless evaluation points under same evaluation index；
It is determining and each according to dimensionless evaluation points of each download path under corresponding at least two evaluation indexes
The corresponding overall merit data of the download path.
Second aspect, the embodiment of the invention also provides a kind of evaluating apparatus of application program download path, the device packets
It includes:
Using data acquisition module, for obtain be equipped with destination application at least two terminals using number
According to the terminal is associated with the download path of the destination application；
Index value obtains module, for according to described, using data, it to be right respectively at least two download paths to calculate
The index value at least two evaluation indexes answered；
Evaluation points determining module, for the different index values according to each download path under same evaluation index,
Determine dimensionless evaluation points of each download path under the same evaluation index；
Overall merit determining module, for the nothing according to each download path under corresponding at least two evaluation indexes
Dimension evaluation points, determining overall merit data corresponding with each download path.
The third aspect, the embodiment of the invention also provides a kind of computer equipment, which includes:
One or more processors；
Memory, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processing
Device realizes the evaluation method of the application program download path as described in any in the embodiment of the present invention.
Fourth aspect, the embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer
Program realizes the evaluation of the application program download path as described in any in the embodiment of the present invention when program is executed by processor
Method.
The embodiment of the present invention is evaluated by obtaining the download path to be evaluated at least two corresponding at least two
The index value of index determines corresponding dimensionless evaluation according to different index values of each download path under same evaluation index
The factor, and then the corresponding overall merit data of each download path are determined according to the dimensionless evaluation points, it is specific by providing
Download path overall merit logic is that numerous download paths and evaluation index construct a set of reasonable evaluation criterion, realizes
To the quantitatively evaluating of application program download path, a set of reasonable standard that has been numerous download paths and Index Establishment is given
Subsequent download strategy and suggestion iteration optimization and monitoring provide good basis.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of the evaluation method for application program download path that the embodiment of the present invention one provides；
Fig. 2 is a kind of structural schematic diagram of the evaluating apparatus of application program download path provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of structural schematic diagram for computer equipment that the embodiment of the present invention three provides.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Embodiment one
Fig. 1 is a kind of flow diagram of the evaluation method for application program download path that the embodiment of the present invention one provides.
This method is applicable to the case where evaluating the quality of multiple download paths, and this method can be by application program download path
Evaluating apparatus execute, which can be made of hardware and/or software, and can generally be integrated in system platform server and
In the computer of all download path management functions comprising APP, wherein system platform includes but is not limited to that APP developer uses
Download management platform.This method specifically includes as follows:
S110, acquisition be equipped with destination application at least two terminals using data, the terminal and mesh
Mark the download path association of application program.
In the present embodiment, in order to evaluate the performance feelings for the user for obtaining the destination application by different download paths
Condition, it is corresponding using data to obtain destination application in multiple terminals, by this evaluated using data from
The download path downloads the quality of the user of destination application, to optimize to existing download path.Wherein, using making
Include but is not limited to user's registration information in terminal in destination application, download information with data, delete information, using letter
Breath, log-on message etc..
Specifically, obtaining the download path of destination application on different terminals may be the same or different, and same
It may include an approach that the download path of destination application is obtained in terminal, also may include multiple approach, does not make herein
Limitation, wherein download path is the approach that user downloads the destination application that this system platform provides, including but not limited to firmly
The download path that the download path and/or third party's distribution platform that part manufacturer provides provide, such as can be in cell phone system certainly
The cell phone software store of band is also possible to mobile phone assistant, provides APP using third party softwares such as treasured.
S120, basis calculate at least two evaluations corresponding at least two download paths and refer to using data
Target index value.
In the present embodiment, evaluation index can be the judge mark of the history performance for the particular aspects that can characterize download path
It is quasi-.Wherein, various dimensions can be to the evaluation of download path, by the way that multiple evaluation indexes are arranged, to it is multiple it is to be evaluated under
Encounter during a journey diameter is evaluated from different aspect different angle.
Specifically, being directed to different evaluation indexes, the performance of each download path may be different, can be according to each download path
The index value that corresponding evaluation index is calculated using data.Wherein, the specific calculation for obtaining index value can be by reality
The type of border evaluation index is determined.For example, can first count all if calculating user's retention ratio in evaluation index
All download informations of the APP are downloaded by target download path in terminal and delete information, include according to deleting in information
The number of users for downloading the APP in the number of users and download information of the APP is deleted after downloading, calculates user's retention ratio.
Optionally, at least two evaluation indexes may include: user's retention ratio, per capita using duration, the pre-capita consumption amount of money,
At least two in registration rate and login rate.
Wherein, user's retention ratio can be, by the number of users for retaining the APP after download path downloading target APP
Account for the ratio for obtaining user's total amount of target APP；It can be per capita using duration, which downloaded by the download path
All users of APP use the average duration of target APP in predetermined period；The pre-capita consumption amount of money can be, by under this
All users that encounter during a journey diameter downloads target APP use average consumption amount of money when target APP in predetermined period；Registration rate
Can be, by the download path download the number of users registered after target APP account for obtain target APP user it is total
The ratio of amount；Login rate can be, and be logged in predetermined period by all users that the download path downloads target APP
Should, the frequency of target APP.
In the specific application process, the market of APP developer launches personnel and is being downloaded strategy and suggestion and budget control
When processed, often determined in conjunction with download path cost and quality.And for a company, target is downloaded for user
The download path of APP is more, while the index for evaluating download path is also more, how a set of comment is combed out from numerous and jumbled data
Price card standard becomes market and launches the major issue that personnel need to solve.If there is a set of clearly standard and method, then market
The dispensing process of dispensing, quality evaluation and budget adjustment just has a complete closed loop, and quality evaluation is undoubtedly wherein
A most key ring, therefore, it is necessary to evaluate to download target APP's by different download paths using multinomial evaluation index
The quality of user.For different company, it is different to measure download path quality emphasis, but for most of companies,
The core index for evaluating download path quality be unable to do without nothing but user and retains, and the used time uses duration, user charges it is how much equal with it is flat
Platform user activity and the relevant evaluation index of company's business revenue.There are also partially need to consider registration rate, the indexs such as login rate.Weighing apparatus
The basis for measuring comprehensive quality is exactly first all to calculate the index value of different evaluation index, such as retention ratio on the 7th, in 7 days per capita
Using duration, payment amount etc. per capita in 7 days.
S130, the different index values according to each download path under same evaluation index, determine each download path same
Dimensionless evaluation points under evaluation index.
Since different evaluation indexes can correspond to different dimensions, representated by meaning be also not quite similar, therefore, nothing
Method is directly compared the index value between different evaluation index.It, can be to the index under different evaluation index in the present embodiment
Value disappear dimension processing, also will the index value of each evaluation index carry out unitization, to be scaled under unified dimension value, make
The dimensionless evaluation points for being each download path under same evaluation index.Illustratively, can by retention ratio, per capita use duration
And the index value of the evaluation indexes such as payment amount is scaled unified nondimensional hundred-mark system numerical value per capita, for example, will be according to
Default scale merit or formula, retention ratio 50% on the 7th was scaled in 50,7 days and was scaled 60,7 using duration 5 hours per capita
Inside per capita 20 yuan of payment amount be scaled 30 etc..
Determine that the beneficial effect of dimensionless evaluation points of each download path under same evaluation index is, make it is each under
Evaluation points under the corresponding each evaluation index of encounter during a journey diameter do not have dimensional attribute, so that between different evaluation index
Evaluation chair be also able to carry out and compare, the convenient evaluation points under the corresponding different evaluation index of same download path carry out
Calculation process provides data reference basis finally to provide specific download path overall merit logic.
Optionally, the different index values according to each download path under same evaluation index determine each download path same
Dimensionless evaluation points under one evaluation index, comprising: obtain different index values of each download path under same evaluation index
In maximum value and minimum value；According to maximum value and minimum value and default normalization formula, each download path pair is calculated separately
The normalized value for the index value answered, as dimensionless evaluation points of each download path under same evaluation index.
It illustratively, can be by different index values of each download path under same evaluation index, according to default normalization public affairs
Formula is normalized, specifically, default normalization formula can be following formula:
Wherein, N is the dimensionless evaluation points under objective appraisal index, and X is the index value under objective appraisal index, min
Minimum value in the different index values for being each download path under objective appraisal index, max are each download path in objective appraisal
The maximum value in different index values under index.
The purpose that different index values of each download path under same evaluation index are normalized is, by institute
There is the single metrics evaluation factor of download path to be all included in [0,1] range, for example, if a download path is in retention ratio
The most outstanding for performance is compared to other download paths, then its dimensionless evaluation points is 1, if performance is just placed in the middle, for
0.5, and so on, obtain the normalized value of the corresponding each index of each download path.
S140, the dimensionless evaluation points according to each download path under corresponding at least two evaluation indexes, determine with
The corresponding overall merit data of each download path.
In the present embodiment, the corresponding overall merit data of each download path be can be, under corresponding items evaluation index
Dimensionless evaluation points sum up equal operations after, obtained overall merit data.Wherein, overall merit data can characterize
Quality performance of a certain download path in existing each download path, by the comparison to overall merit data, can finally determine
Fine or not superiority and inferiority of each download path in existing download path launches personnel for market and provides evaluation to the evaluation of each download path
Foundation.And the set evaluation criterion is applied to the evaluation to download path quality, the quantization to download path quality may be implemented
A set of reasonable evaluation criterion that evaluation has been numerous download paths and Index Establishment, and then download path is selected to subsequent
Iteration optimization and monitoring provide good basis, and overall merit data are higher continues market for selection from each download path
Investment increases the market input, reduction lower to overall merit data in each download path or the stopping market input.
Optionally, the dimensionless evaluation points according to each download path under corresponding at least two evaluation indexes determine
Overall merit data corresponding with each download path, comprising: according to the corresponding weight coefficient of evaluation index, exist to each download path
Dimensionless evaluation points under corresponding at least two evaluation indexes are weighted summation respectively, obtain corresponding with each download path
Overall merit data.
Illustratively, since the corresponding significance level of each evaluation index may be different, each downloading can obtained
When the corresponding overall merit data of approach, different weights is assigned for different evaluation indexes, passes through and adjusts every evaluation index
Corresponding weight coefficient is commented to determine emphasis when calculating overall merit data with the synthesis improved in actual application
Valence data accuracy.Specifically, can be by the dimensionless evaluation points under each corresponding evaluation index of each download path multiplied by phase
The weight coefficient answered, then sum up, and then obtain the corresponding overall merit data of each download path, specific weighted sum formula
Following calculation formula can be used:
S0=∑ Wi*Ni
Wherein, S0For the corresponding overall merit data of download path, WiFor corresponding i-th of the evaluation index of download path
Weight coefficient, NiFor the dimensionless evaluation points of corresponding i-th of the evaluation index of download path.Distinguishingly, if every evaluation refers to
Target weight coefficient, then can directly add up summation as the corresponding overall merit data of download path.
In practical applications, when evaluating download path quality, can according to the development emphasis of this system platform and
Every evaluation index when business characteristic is to download path overall merit assigns different weights.For example, if this system platform
Develop emphasis to be to expand fixed number of users, then the weight coefficient of retention ratio can accordingly be turned up；If the hair of this system platform
Exhibition emphasis is acquisition income, then the weight coefficient of the pre-capita consumption amount of money can accordingly be turned up.
Optionally, in the dimensionless evaluation points according to each download path under corresponding at least two evaluation indexes, really
After fixed overall merit data corresponding with each download path, further includes: carried out according to overall merit data to each download path
Ranking；Each download path is evaluated according to ranking result.
It illustratively, can be based on overall merit data under each after obtaining the corresponding overall merit data of each download path
Encounter during a journey diameter carries out ranking, by more it is intuitive clearly in a manner of the performance of each download path is evaluated.For example, settable fixation
Evaluation rule, set comprehensive evaluate data rank before 10% download path be high-quality download path, overall merit data row
10% download path is download path inferior after name.It, can be based on final when in the evaluation for being used in download path quality
Overall merit data rank result launches personnel for market and provides market fund dispensing foundation.In addition, can also according to actual needs,
Periodical monitoring is carried out to each download path namely periodic cycle executes above-mentioned each step, to adjust most heel row in time
Name is as a result, iteration optimization and monitoring for download path selection provide basis.
The technical solution of the present embodiment, by obtaining and at least two download paths corresponding at least two to be evaluated
The index value of item evaluation index determines corresponding immeasurable according to different index values of each download path under same evaluation index
Guiding principle evaluation points, and then the corresponding overall merit data of each download path are determined according to the dimensionless evaluation points, by providing
Specific download path overall merit logic is that numerous download paths and evaluation index construct a set of reasonable evaluation criterion,
The set evaluation criterion is applied to the evaluation to download path quality, realizes and the quantization of application program download path quality is commented
Valence is a set of reasonable evaluation criterion of numerous download paths and Index Establishment, to subsequent download strategy and suggestion iteration optimization and
Monitoring provides good basis.
Embodiment two
Fig. 2 is a kind of structural schematic diagram of the evaluating apparatus of application program download path provided by Embodiment 2 of the present invention.
With reference to Fig. 2, the evaluating apparatus of application program download path include: using data acquisition module 210, index value obtain module 220,
Evaluation points determining module 230 and overall merit determining module 240, are below specifically described each module.
Using data acquisition module 210, the application for obtaining at least two terminals for being equipped with destination application makes
With data, the terminal is associated with the download path of the destination application；
Index value obtains module 220, for, using data, calculating and distinguishing at least two download paths according to described
The index value of corresponding at least two evaluation indexes.
Evaluation points determining module 230, for the different indexs according to each download path under same evaluation index
Value, determines dimensionless evaluation points of each download path under the same evaluation index.
Overall merit determining module 240 is used for according to each download path under corresponding at least two evaluation indexes
Dimensionless evaluation points, determining overall merit data corresponding with each download path.
The evaluating apparatus of application program download path provided in this embodiment, by obtain at least two it is to be evaluated under
The index value of corresponding at least two evaluation indexes of encounter during a journey diameter, according to difference of each download path under same evaluation index
Index value determines corresponding dimensionless evaluation points, and then determines that each download path is corresponding according to the dimensionless evaluation points
Overall merit data are numerous download paths and evaluation index structure by providing specific download path overall merit logic
A set of reasonable evaluation criterion is built, which is applied to the evaluation to download path quality, is realized to using journey
A set of reasonable evaluation criterion that the quantitatively evaluating of sequence download path quality has been numerous download paths and Index Establishment, to subsequent
Download path selection iteration optimization and monitoring provide good basis.
Optionally, evaluation points determining module 220, specifically can be used for:
Obtain maximum value and minimum value of each download path in the different index values under same evaluation index；According to
The maximum value and minimum value and default normalization formula, calculate separately the normalizing of the corresponding index value of each download path
Change value, as dimensionless evaluation points of each download path under the same evaluation index.
Optionally, overall merit determining module 230, specifically can be used for:
According to the corresponding weight coefficient of the evaluation index, each download path is referred in corresponding at least two evaluations
Dimensionless evaluation points under mark are weighted summation respectively, obtain overall merit data corresponding with each download path.
Optionally, the evaluating apparatus of application program download path can also include: overall ranking module and approach evaluation
Module.
Wherein, overall ranking module, for according to each download path under corresponding at least two evaluation indexes
Dimensionless evaluation points, after determining overall merit data corresponding with each download path, according to the overall merit
Data carry out ranking to each download path；
Approach evaluation module, for evaluating each download path according to ranking result.
Optionally, the download path is download path.
Optionally, at least two evaluation indexes include: user's retention ratio, per capita using duration, the pre-capita consumption amount of money,
At least two in registration rate and login rate.
Method provided by any embodiment of the invention can be performed in the said goods, has the corresponding functional module of execution method
And beneficial effect.
Embodiment three
Fig. 3 is a kind of structural schematic diagram for computer equipment that the embodiment of the present invention three provides, as shown in figure 3, this implementation
A kind of computer equipment that example provides, comprising: processor 31 and memory 32.Processor in the computer equipment can be one
A or multiple, in Fig. 3 by taking a processor 31 as an example, processor 31 and memory 32 in the computer equipment can pass through
Bus or other modes connect, in Fig. 3 for being connected by bus.
Encounter during a journey under application program provided by the above embodiment is integrated in the processor 31 of computer equipment in the present embodiment
The evaluating apparatus of diameter.In addition, the memory 32 in the computer equipment is used as a kind of computer readable storage medium, can be used for depositing
One or more programs are stored up, described program can be software program, computer executable program and module, and such as the present invention is implemented
Corresponding program instruction/the module of evaluation method of application program download path is (for example, under attached application program shown in Fig. 2 in example
Module in the evaluating apparatus of encounter during a journey diameter, comprising: obtain module 220, evaluation points using data acquisition module 210, index value
Determining module 230 and overall merit determining module 240).Software journey of the processor 31 by operation storage in memory 32
Sequence, instruction and module, thereby executing the various function application and data processing of equipment, i.e., in realization above method embodiment
The evaluation method of application program download path.
Memory 32 may include storing program area and storage data area, wherein storing program area can storage program area, extremely
Application program needed for a few function；Storage data area, which can be stored, uses created data etc. according to equipment.In addition, depositing
Reservoir 32 may include high-speed random access memory, can also include nonvolatile memory, and a for example, at least disk is deposited
Memory device, flush memory device or other non-volatile solid state memory parts.In some instances, memory 32 can further comprise
The memory remotely located relative to processor 31, these remote memories can pass through network connection to equipment.Above-mentioned network
Example include but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Also, when one or more included program of above-mentioned computer equipment is by one or more of processors 31
When execution, program is proceeded as follows:
Obtain be equipped with destination application at least two terminals using data, the terminal and target application
The download path of program is associated with；According to using data, at least two corresponding at least two download paths are calculated
The index value of evaluation index；According to different index values of each download path under same evaluation index, determine that each download path exists
Dimensionless evaluation points under same evaluation index；It is immeasurable under corresponding at least two evaluation indexes according to each download path
Guiding principle evaluation points determine overall merit data corresponding with each download path.
Example IV
The embodiment of the present invention four additionally provides a kind of computer readable storage medium, is stored thereon with computer program, should
Realize that the application program provided such as the embodiment of the present invention one is downloaded when program is executed by the evaluating apparatus of application program download path
The evaluation method of approach, this method comprises: obtain at least two terminals for being equipped with destination application using data,
The terminal is associated with the download path of destination application；According to using data, calculate and at least two download paths
The index value of corresponding at least two evaluation indexes；According to different indexs of each download path under same evaluation index
Value, determines dimensionless evaluation points of each download path under same evaluation index；According to each download path it is corresponding at least
Dimensionless evaluation points under two evaluation indexes determine overall merit data corresponding with each download path.
Certainly, a kind of computer readable storage medium provided by the embodiment of the present invention, the computer program stored thereon
It is performed and is not limited to realize method operation as described above, can also realize provided by any embodiment of the invention using journey
Relevant operation in the evaluation method of sequence download path.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but in many cases, the former is more
Good embodiment.Based on this understanding, technical solution of the present invention substantially in other words contributes to the prior art
Part can be embodied in the form of software products, which can store in computer readable storage medium
In, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computer
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions are with so that a computer is set
Standby (can be personal computer, server or the network equipment etc.) executes method described in each embodiment of the present invention.
It is worth noting that, in the embodiment of the evaluating apparatus of above-mentioned application program download path, included each list
Member and module are only divided according to the functional logic, but are not limited to the above division, as long as can be realized corresponding
Function；In addition, the specific name of each functional unit is also only for convenience of distinguishing each other, it is not intended to restrict the invention
Protection scope.
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention
It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also
It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (10)
1. a kind of evaluation method of application program download path characterized by comprising
Obtain at least two terminals for being equipped with destination application using data, the terminal and the target application
The download path of program is associated with；
According to described using data, the finger of at least two evaluation indexes corresponding at least two download paths is calculated
Scale value；
According to different index values of each download path under same evaluation index, determine each download path described same
Dimensionless evaluation points under one evaluation index；
According to dimensionless evaluation points of each download path under corresponding at least two evaluation indexes, it is determining with it is each described
The corresponding overall merit data of download path.
2. the method according to claim 1, wherein according to each download path under same evaluation index
Different index values determine dimensionless evaluation points of each download path under the same evaluation index, comprising:
Obtain maximum value and minimum value of each download path in the different index values under same evaluation index；
According to the maximum value and minimum value and default normalization formula, the corresponding index of each download path is calculated separately
The normalized value of value, as dimensionless evaluation points of each download path under the same evaluation index.
3. the method according to claim 1, wherein being commented according to each download path at corresponding at least two
Dimensionless evaluation points under valence index, determining overall merit data corresponding with each download path, comprising:
According to the corresponding weight coefficient of the evaluation index, to each download path under corresponding at least two evaluation indexes
Dimensionless evaluation points be weighted summation respectively, obtain overall merit data corresponding with each download path.
4. the method according to claim 1, wherein according to each download path at corresponding at least two
Dimensionless evaluation points under evaluation index, after determining overall merit data corresponding with each download path, further includes:
Ranking is carried out to each download path according to the overall merit data；
Each download path is evaluated according to ranking result.
5. method according to claim 1-4, at least two evaluation indexes include: user's retention ratio, people
Using at least two in duration, the pre-capita consumption amount of money, registration rate and login rate.
6. a kind of evaluating apparatus of application program download path characterized by comprising
Using data acquisition module, for obtain be equipped with destination application at least two terminals using data,
The terminal is associated with the download path of the destination application；
Index value obtains module, for, using data, being calculated corresponding at least two download paths according to described
The index value of at least two evaluation indexes；
Evaluation points determining module is determined for the different index values according to each download path under same evaluation index
Dimensionless evaluation points of each download path under the same evaluation index；
Overall merit determining module, for the dimensionless according to each download path under corresponding at least two evaluation indexes
Evaluation points, determining overall merit data corresponding with each download path.
7. device according to claim 6, which is characterized in that the evaluation points determining module is specifically used for:
Obtain maximum value and minimum value of each download path in the different index values under same evaluation index；
According to the maximum value and minimum value and default normalization formula, the corresponding index of each download path is calculated separately
The normalized value of value, as dimensionless evaluation points of each download path under the same evaluation index.
8. device according to claim 6, which is characterized in that the overall merit determining module is specifically used for:
According to the corresponding weight coefficient of the evaluation index, to each download path under corresponding at least two evaluation indexes
Dimensionless evaluation points be weighted summation respectively, obtain overall merit data corresponding with each download path.
9. a kind of computer equipment, which is characterized in that the equipment includes:
One or more processors；
Memory, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as the evaluation method of application program download path as claimed in any one of claims 1 to 5.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The evaluation method such as application program download path as claimed in any one of claims 1 to 5 is realized when execution.
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