CN109033147B - Data display method, terminal and computer storage medium - Google Patents
Data display method, terminal and computer storage medium Download PDFInfo
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- CN109033147B CN109033147B CN201810599765.XA CN201810599765A CN109033147B CN 109033147 B CN109033147 B CN 109033147B CN 201810599765 A CN201810599765 A CN 201810599765A CN 109033147 B CN109033147 B CN 109033147B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72448—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions
- H04M1/72454—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions according to context-related or environment-related conditions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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Abstract
The embodiment of the invention relates to the technical field of computers, and discloses a data display method, a terminal and a computer storage medium. The data display method comprises the following steps: acquiring an arrival behavior set of a user triggered short-time staying scene; detecting the access behavior of a user; according to the arrival behavior set, whether the access behavior triggers a short-time staying scene or not is judged in advance, and when the short-time staying scene is judged to be triggered, first data to be displayed are pulled; and when detecting that the user triggers a short stop scene, displaying the pulled first data to be displayed. The data display method, the terminal and the computer storage medium in the embodiment of the invention improve the real-time performance of data display in the transient staying scene without depending on the network state.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to a data display technology.
Background
In the current application market, almost every category has a great number of products competing with each other in the same category. How to increase competitiveness among these numerous products, attract effective and long-term users. Besides relying on brand name, the method is to improve the user experience and provide the user requirements accurately and in real time. The invention focuses on the scene of temporary stay of the research user, and provides better service by fully utilizing the details and the places neglected by most of the current applications so as to achieve the purposes of attracting the user and improving the competitiveness of the similar applications.
The scenes where the user stays for a short time are common in most applications, such as a pop-up mechanism, a ticker, an advertising mechanism, and so on. The stay time of the users in the scenes is not long generally, and the scenes can be fully utilized to be used as a bright spot in competition of products. However, most of the current applications basically do not pay attention to the scenes that the users stay for a short time, such as a box popping mechanism, and basically only have one box for upgrading the reminding. Depending on the nature of the application, for most mobile phone applications, these transient stay scenes may not be of great significance, but for most video applications or hand-trip applications on televisions and boxes, users may have scenes with a great frequency for triggering transient stay, so that these scenes are fully utilized, and product highlights can be effectively improved.
Taking the pop-out box as an example, since the application on the television or the box can only be operated by the remote controller, the frequency of the scene of the short stay of the pop-out box is very high, if the product can make full use of the scene of the short stay of the user, such as showing some recommended content to the user in the pop-out box, if the user is just interested in the scene, the service is in place for the user. Products are served in place at such details, and over time, advantages can naturally slowly accumulate in product competition for similar applications.
Currently, for video applications of the tv, box type, the handling of such user short stay scenes such as pop-up boxes is as follows:
1. direct prompt whether to exit
2. Displaying fixed recommended content, e.g. public numbers
3. Variable content is displayed, the content is configured by a server side, but the content real-time performance is not high
The inventor finds that at least one common problem exists in the prior art, and the real-time performance of the displayed content is not high. Especially, in the former two ways, the scene interaction of the short stay can only receive the service function of the quitting application for the user. Although the third method can be combined with other big data technologies and the like to recommend the content in which the user is interested, the user can receive the message push service besides basically quitting the interactive function service. But the recommended content of these messages is not real-time.
After further research, the inventor finds that the real-time performance is not high because the client side pulls and stores the content recommended by the server side at the beginning or the client side pulls and stores the content until the user triggers the quit operation. If the former, the difference between the time of pulling the data and the time of the user triggering the exit may be long, so the data lacks real-time performance. If the content is the latter, the content needs to be presented to the user before the user comes, the stay time of the user is not long, if the content cannot be presented to the user in time, the information is not presented in the short stay scene, and the user has closed the window impatiently, so that the user experience effect in the situation is poor.
Disclosure of Invention
The embodiment of the invention aims to provide a data display method, a terminal and a computer storage medium, so that the real-time performance of the displayed data in a transient staying scene is higher, the data can be displayed without depending on a network state too much, and the accuracy is high.
In order to solve the above technical problem, an embodiment of the present invention provides a data display method, including: acquiring an arrival behavior set of a user triggered short-time staying scene; detecting the access behavior of a user; according to the arrival behavior set, whether the access behavior can trigger the short-time staying scene or not is judged in advance, and when the short-time staying scene is judged to be triggered, first data to be displayed are pulled; and when the situation that the user triggers the short stop scene is detected, displaying the pulled first data to be displayed.
An embodiment of the present invention further provides a terminal, including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor, the instructions being executable by the at least one processor to enable the at least one processor to perform the data presentation method as described above.
The embodiment of the invention also provides a computer readable storage medium, which stores a computer program, and the computer program realizes the data presentation method when being executed by a processor.
Compared with the prior art, the implementation mode of the invention has the main differences and the effects that: whether the access behavior of the user is a short-time staying scene or not is judged in advance, the data to be displayed is pulled in advance, the fact that the user is about to enter the short-time staying scene is judged in advance when the user does not trigger the short-time staying scene, the pulling time is earlier than the time of actually entering the short-time staying scene, and meanwhile, the data is pulled only when the user is judged to enter the scene, so that the time for pulling the data and the time interval for actually displaying the data are shortened, and the real-time performance of displaying the data is greatly improved. Therefore, the display can be directly displayed at the time when the user actually enters the target scene due to the pull in advance, the real-time pull is not needed, the display speed is high, and the display is not influenced by the network condition entering the time. In addition, in the data display method in the embodiment of the invention, because the pulling action is generally executed only once, the network access behavior is basically not increased, the newly added action is avoided, and the redundancy is increased. In conclusion, the embodiment of the invention enables the real-time performance of the data displayed in the short-time staying scene to be stronger, and the data can be realized without depending on the network state too much, so that the accuracy is high.
As a further improvement, the acquiring an arrival behavior set of a short-time staying scene triggered by a user specifically includes: collecting historical arrival behavior of a user, the historical arrival behavior comprising: the interface through which the user passes to reach the target scene; and screening out arrival behaviors capable of triggering the short-stay scene from the collected historical arrival behaviors to form the arrival behavior set. The embodiment of the invention further limits the acquisition mode of the arrival behavior set to be acquired according to the historical arrival behaviors, so that the acquired arrival behavior set conforms to the actual scene, and the accuracy of prejudgment on the transient stay scene is improved.
As a further improvement, the historical arrival behavior further comprises: the residence time corresponding to each interface; the arrival behavior capable of triggering the short dwell scenario includes: the arrival behavior of the short dwell scenario can be triggered within a certain time. The collected arrival behaviors are further limited to further comprise a residence time parameter, so that the time factor can be combined during prejudgment, and the real-time performance of a prejudgment result is improved.
As a further improvement, each interface is preset with a plurality of types, and the types of the interfaces at least comprise: a start class and a destination class; the collection mode of the historical arrival behaviors is as follows: when the fact that the user accesses the interfaces belonging to the starting class is detected, the interfaces accessed by the user are recorded according to the access sequence until the interfaces belonging to the destination class are accessed, and the recorded interface list is used as the collected historical arrival behaviors. The method is further limited to each interface classification, particularly to a starting class and a target class, and collected historical arrival behaviors are divided by using a definite starting point and a definite end point, so that dead cycles of the arrival behaviors are avoided.
As a further improvement, each interface corresponds to a hierarchy, and the height of the hierarchy is determined according to a preset corresponding relation, wherein the hierarchy corresponding to the interface belonging to the destination class is the lowest, and the hierarchy corresponding to the interface belonging to the starting class is the highest; the step of recording the interfaces accessed by the user in sequence specifically includes: and judging whether the hierarchy of the current access interface is higher than or equal to the hierarchy of the latest access interface in the current record, if so, deleting the latest access interface record in the record, repeating the steps until the hierarchy of the current access interface is lower than the current latest access interface in the record, and recording the current access interface. The embodiment of the invention limits the advancing direction of the arrival behavior under the record by utilizing the hierarchical relationship, simplifies the arrival behavior meeting the conditions and reduces the data volume in the subsequent analysis process.
As a further improvement, the collection of the historical arrival behavior is implemented using a stack. The embodiment of the invention realizes the collection of the arrival behaviors by limiting the stack, so that the collection of the historical arrival behaviors is simple and accurate.
As a further improvement, the screening out, from the collected historical arrival behaviors, an arrival behavior capable of triggering the transient stopping scene specifically includes: measuring and calculating the probability that the collected historical arrival behaviors actually trigger the transient stopping scene; and screening out the historical arrival behaviors of which the measured and calculated probability is greater than or equal to a preset value as the arrival behaviors capable of triggering the transient stopping scene. And (3) using the probability judgment of whether the historical arrival behaviors trigger the target scene or not as a basis for verifying the historical arrival behaviors by using actual data, and screening out the historical arrival behaviors meeting the requirements so as to ensure that the prejudgment is accurate.
As a further improvement, before the calculating the probability that the collected historical arrival behavior actually triggers the transient stopping scene, the method further comprises: screening historical arrival behaviors which accord with a preset strategy; the probability that the collected historical arrival behaviors actually trigger the transient stopping scene is measured, and specifically: and calculating the probability that the filtered historical arrival behaviors actually trigger the transient staying scene. The embodiment of the invention utilizes a preset strategy to pre-screen the arrival behaviors, reserves the arrival behaviors with higher probability determined according to experience, and reduces the measurement and calculation amount.
As a further refinement, the historical arrival behavior is expressed using a model.
As a further improvement, when it is determined that the transient dwell scene is triggered, the first to-be-displayed data is pulled, specifically: and pulling the first data to be displayed when the short stay scene is triggered within the preset time. According to the embodiment of the invention, the data to be displayed is pulled only when the target scene enters within the preset time, so that the real-time performance of the displayed data is further improved.
As a further improvement, before displaying the pulled data, the method further comprises: pulling the second data to be displayed when the user accesses the preset interface; after the detecting that the user triggers the short-stay scene, the method further comprises: and if the transient stopping scene is not determined to be triggered, displaying the second data to be displayed. The embodiment of the invention further limits that the second data to be displayed can be pulled in advance, and if the prejudgment fails and the pulling of the first data to be displayed is not carried out, the second data to be displayed can also be displayed, and no data display is caused by the prejudgment error.
As a further improvement, the displaying the pulled data specifically includes: and when the network state meets the preset requirement, pulling and displaying the third data to be displayed. The embodiment of the invention further limits that if the network state is good, the data is pulled and displayed in real time, and the real-time performance of the displayed data is ensured as much as possible.
As a further refinement, the short dwell scenario includes: a bullet frame, a horse race lamp and an advertisement window.
Drawings
One or more embodiments are illustrated by way of example in the accompanying drawings, which correspond to the figures in which like reference numerals refer to similar elements and which are not to scale unless otherwise specified.
FIG. 1 is a flow chart of a data presentation method according to a first embodiment of the present invention;
FIG. 2 is a flow chart of a data presentation method according to a third embodiment of the present invention;
FIG. 3 is a flow chart of a data presentation method according to a fourth embodiment of the present invention;
fig. 4 is a schematic configuration diagram of a terminal according to a fifth embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, embodiments of the present invention will be described in detail below with reference to the accompanying drawings. However, it will be appreciated by those of ordinary skill in the art that numerous technical details are set forth in order to provide a better understanding of the present application in various embodiments of the present invention. However, the technical solution claimed in the present application can be implemented without these technical details and various changes and modifications based on the following embodiments.
After the inventor of the present invention researches the existing technology, it is found that the following two schemes can be used for improving the real-time performance of the pushed content: one is that the user needs to pull the data until the user triggers the ejection box, the technology influences the user experience, and the experience effect depends on the network condition. The other is to regularly pull the recommendation data to regularly refresh the recommendation content, and the technology can solve the problems of instantaneity and user experience in a certain program, but has little effect and can cause excessive network access behaviors. On the basis, the inventor further proposes that the real-time performance of the data can be guaranteed to the maximum extent. Because the embodiment of the invention predicts the user behavior through various auxiliary technologies, although the user behavior is probabilistic behavior, the user behavior is not excessive basically. Therefore, in the data pushing problem in the transient staying scene, no solution is available at present, which can ensure the real-time performance of data, does not influence the user experience, and does not cause redundant network access behaviors. The innovative method provided in the embodiment can balance the three, and basically can achieve relatively ideal effects. The following is illustrated by various embodiments:
a first embodiment of the present invention relates to a data presentation method. Can be applied to a terminal, such as: mobile phones, personal computers PC, tablet PAD or television boxes etc. The flow is shown in fig. 1, and specifically comprises the following steps:
In particular, the set of arrival behaviors may be a set of pre-stored arrival behaviors. The pre-stored set of arrival behaviors may be set empirically or may be generated based on historical data. When generating according to the historical data, specifically include: collecting historical arrival behaviors of a user; and screening out arrival behaviors capable of triggering a short-time staying scene from the collected historical arrival behaviors to form an arrival behavior set.
More specifically, the arrival behavior set comprises a plurality of arrival behaviors which are used for entering a short-stay scene in the historical operation of the user, and it can be found that if the user enters the short-stay scene through some access behaviors with a high probability, the historical arrival behaviors can be compared with the current series of behaviors of the user to judge whether the user intends to enter the short-stay scene in advance.
It should be noted that the arrival behavior includes not only the interfaces accessed, but also the time spent in each interface.
Specifically, the access behavior in this embodiment mainly includes interfaces accessed by the user, an access sequence, and a retention time in each interface. In practical application, the terminal may detect the access behavior of the user by monitoring a page accessed by the user, and the recorded access behavior may be as follows: B2A, which indicates 2 seconds after the interface B reaches the interface a.
Specifically, the access behavior detected in step 102 is compared with the arrival behavior set obtained in step 101, and if the access behavior is similar to a certain historical arrival behavior in the arrival behavior set, that is, the access behavior matches a certain historical arrival behavior in the arrival behavior set, it can be considered that the access behavior will trigger a short-time staying scene.
And 104, pulling the first data to be displayed.
Specifically, the step pulls the first to-be-displayed data when it is determined that the short stay scene is triggered, that is, when it is determined that the step 103 is yes, although the user does not actually trigger the short stay scene, the to-be-displayed data, such as an advertisement, is pulled in advance.
It should be further noted that, in practical applications, when recording the history arrival behavior and the access behavior of the user, the method may specifically include: and the interface accessed by the user and the corresponding dwell time can be used for pulling the first data to be displayed when the short dwell scene is triggered within the preset time. In practical application, the access behavior of the user can be known through the compared historical arrival behaviors, and then the user enters the short-time stay scene through a plurality of interfaces, so that how long the user enters the short-time stay scene can be estimated according to the stay time of each interface.
For example, the access behavior of a user is A1B1C1, and the compared historical arrival behavior is A1B1C1D1, so that after the prediction, the user still stays on the D interface for 1 second, and then enters a short stay scene. If the preset time is 0.5 seconds, that is, if it is determined that the user enters the short stay scene after 0.5 seconds, it is known that 1 second exceeds 0.5 seconds, the first data to be displayed is not pulled temporarily. If the preset time is 2 seconds, that is, the user enters the short stay scene after 2 seconds, it is known that 1 second is less than 2 seconds, and the first data to be displayed is not pulled temporarily.
And 106, displaying the pulled first data to be displayed.
Specifically, when it is detected that the user actually triggers entering the short-dwell scenario, the first data to be presented that has been pulled in step 104 is presented. Taking the exit scene (pop-up window display) as an example, when the user clicks exit, the short-stop scene is considered to be triggered.
In practical application, the short-time staying scene can also be a horse race lamp, an advertisement window and the like.
In summary, compared to the prior art, the main differences and effects of the present embodiment are as follows: whether the access behavior of the user is a short-time staying scene or not is judged in advance, the data to be displayed is pulled in advance, the fact that the user is about to enter the short-time staying scene is judged in advance when the user does not trigger the short-time staying scene, the pulling time is earlier than the time of actually entering the short-time staying scene, and meanwhile, the data is pulled only when the user is judged to enter the scene, so that the time for pulling the data and the time interval for actually displaying the data are shortened, and the real-time performance of displaying the data is greatly improved. Therefore, the display can be directly displayed at the time when the user actually enters the target scene due to the pull in advance, the real-time pull is not needed, the display speed is high, and the display is not influenced by the network condition entering the time. In addition, in the data display method in the embodiment, since the pulling action is generally executed only once, the network access action is not basically increased, and the increase of the network action and the redundancy caused by the repeated pulling action for ensuring timeliness is avoided.
A second embodiment of the present invention relates to a data presentation method. The second embodiment is substantially the same as the first embodiment, and mainly differs therefrom in that: in the second embodiment of the present invention, an acquisition method of an arrival behavior set is further defined, and a screening mechanism of arrival behaviors is further formulated, so that the acquisition of the arrival behavior set is faster and more accurate.
Specifically, the method for reaching the behavior set provided by the embodiment of the invention needs to record the operation behavior of the user, the inventor specifically provides a set of path recording mechanism, and the collected data focuses on the habit of using the application by the user, that is, the access behavior. The path recording mechanism is called because the term path means from one place to another. Then, if enough path data can be collected, theoretically, where the end point of the path is located can be analyzed, and in the case of digital television, where the user's final destination is located when performing a series of remote control operations. By combining the short-time stay scene provided by the invention and taking the exit scene as an example, the user can be predicted to exit in advance, and then some preloading operations are carried out, such as pulling the data to be displayed.
Unlike the ordinary recording of user remote control event behaviors, the proposed path recording mechanism focuses on recording the behaviors of the user using the application. For example, assuming that the application has A, B, C three pages, the C page may enter from A or B. Conventional user behavior logging mechanisms may only record which remote control events were triggered by the user and which interface the user entered. However, the path recording mechanism designed by the present invention, in addition to the above data, may also record whether the user enters the interface C from a or enters the interface C from B, that is, the recorded path includes the access sequence of the accessed interfaces, and may also include the dwell time of each interface, etc. According to the data, the behavior habit of the user can be effectively analyzed, and the next step behavior of the user can be predicted approximately after the user behavior habit is caught.
It can be found that, in the path record in the embodiment of the present invention, the user's forward route is more emphasized, so several types can be preset for each interface, and the types of the interface at least include: an initiation class and a destination class. The collection of historical arrival behavior is as follows: when the fact that the user accesses the interface belonging to the starting class is detected, the interfaces accessed by the user are recorded according to the access sequence until the interface belonging to the destination class is accessed, and the recorded interface list is used as the collected historical arrival behavior. Since the interfaces of the application can basically jump to each other, if recording is performed randomly, the recorded path may be a dead loop, and in this path, it is impossible to distinguish where is the starting point and where is the ending point, which is a disadvantage of the conventional data recording mechanism. Therefore, in the embodiment, recording is started from the detection that the user accesses the interface belonging to the starting class until the detection that the user accesses the interface belonging to the destination class is ended, and the record is used as a complete path, so that the collected path is divided by using a clear starting point and a clear end point, and dead loop of the path is avoided.
In addition, each interface can also correspond to a hierarchy, and the height of the hierarchy is determined according to a preset corresponding relation, wherein the hierarchy corresponding to the interface belonging to the destination class is the lowest, and the hierarchy corresponding to the interface belonging to the starting class is the highest; in the above-mentioned step of recording the interfaces accessed by the user in sequence, the method specifically includes: and judging whether the hierarchy of the current access interface is higher than or equal to the hierarchy of the latest access interface in the current record, if so, deleting the latest access interface record in the record, repeating the steps until the hierarchy of the current access interface is lower than the current latest access interface in the record, and recording the current access interface. The embodiment of the invention limits the advancing direction of the recorded path by utilizing the hierarchical relationship, simplifies the path meeting the conditions and reduces the data volume in the subsequent analysis process.
For example, assume that an application currently has 8 interfaces, A, B, C belongs to level 1, D, E, F belongs to level 2, G, H belongs to level 3, and the level is set to be level 1 higher than level 2 higher than level 3. After the hierarchy is divided, only a starting point needs to be specified according to needs, and then a piece of normal path data can be collected, for example, the 1 st hierarchy is specified as the starting point, so that when a user operates an interface entering the 1 st hierarchy, the behavior data of the user can be recorded. And then terminating the path at a set end point according to the requirement, and reporting the data, so that normal, effective and redundancy-free user behavior data is collected.
Assume that the access behavior of the current user is detected as: a- > D- > A- > B- > F- > A- > G, if the traditional recording mechanism is adopted, all operations of the user need to be recorded, because the user cannot distinguish which are invalid operations, in the user operation process, a scene that the user enters a certain interface and then exits exists frequently, because the user can find the interface which the user wants to go, the series of operations in the middle actually have no data collection value, but the traditional mechanism cannot distinguish. After being divided according to a predetermined hierarchy, A, B belongs to the 1 st hierarchy, D, F belongs to the 2 nd hierarchy, and G belongs to the 3 rd hierarchy. And we have defined level 1 as the starting point and level 3 as the end point, it is clear that the above access behavior can be analyzed in the following sections:
(1) from the level 1 to the level 2 of the user's operation A- > D- > A, and then returning to the level 1, it can be seen that when returning to the level 1, the level of the next interface (A) is higher than the level of the previous interface (D), and we can filter out the interfaces with the level lower than or equal to the level of the interface A before the interface A, namely A and D, and the user operation is recorded as A.
(2) The section A- > B- > F- > A has the same level as the interface B, so that the level of the interface A, the interface B and the interface F are deleted, the level of the interface B is recorded, the level of the interface F is lower than that of the interface B, the user keeps the forward access behavior in the section A- > B- > F, the section A- > B- > F is recorded as B- > F, and when the section A enters the interface A again, the 1 st level with the higher level is returned, so that the latest access interface F in the current record needs to be deleted at the moment, the judgment is repeated, namely the levels of the interface A and the interface B are judged, and the interface B is deleted and the interface A is recorded due to the A, B same level. That is, this access behavior can also be regarded as a second search operation by the user, and can be deleted, so that the finally recorded data is the path of a- > G.
Therefore, in this example, a section of a more complex path a- > D- > a- > B- > F- > a- > G obtains a normal, valid and non-redundant path a- > G after deleting the invalid behavior of the user, and greatly simplifies the subsequent data computation. Therefore, the path recording mechanism can effectively filter data which is invalid in the user operation process, and can collect behavior data of the user.
Furthermore, the above-mentioned historical arrival behavior collection method can be implemented by means of a stack, the relationship between the levels needs to be divided into a front level and a rear level, when a certain level needs to be stacked, the level lower than the level in the stack or the level at the same level needs to be popped up, and when the end point is finally reached, the data recorded in the stack is reported as a complete path data.
In this embodiment, the recorded access behavior may further include the retention time corresponding to each interface in addition to the recorded interfaces. For example, if the path is both a- > B- > C plus the dwell time information then: a1- > B1- > C1; a1- > B10- > C1. The two kinds of information of the interface and the corresponding staying time are combined with each other, and a large number of scenes can be formed. The clear paths are all consistent, but the amount of information that can be analyzed after the time parameters are taken is extremely different. It can be found that a- > B- > C only knows that the user enters the exit bullet box from a- > B, but a1- > B1- > C1 only stops for 1s in each interface, so that the user can be considered to continuously operate the remote controller in a short time, for example, continuously click a return key to enter the exit bullet box, and the behavior of the user at this time can be predicted to aim at C. A1- > B10- > C1, the user stays in the B interface for a long time, and then the user can be considered to aim at using the service provided by the B interface. Therefore, according to the information, the behavior purpose of the user can be more effectively analyzed, and the behavior can be predicted according to the purpose.
It should be noted that after the access behavior is obtained, the terminal may analyze the access behavior, and in practical application, the terminal may also be implemented by the server, where the terminal reports the historical access behavior of the user to the server, and the server analyzes and models a model of a transient staying scene triggered by the user according to a large amount of user behavior data, and what the model correspondingly expresses is an arrival behavior of the user when the user may enter the transient staying scene.
Specifically, screening out arrival behaviors capable of triggering a short-stay scene from the collected historical arrival behaviors may specifically include: measuring and calculating the probability that the collected historical arrival behaviors actually trigger the transient staying scene; and screening out the historical arrival behaviors of which the measured and calculated probability is greater than or equal to a preset value as the arrival behaviors capable of triggering the transient stopping scene.
Before the probability that the collected historical arrival behaviors actually trigger the transient stopping scene is measured, the historical arrival behaviors can be screened by using a preset strategy, and a developer can make a strategy such as: the exit of the application within a plurality of time after the user behavior conforms to the path model is regarded as one preloading exit, and the path model with the preloading exit probability higher than a certain percentage conforms to the policy requirement, such as access behavior too long for entering a transient stay scene, and the like. At the moment, the collected historical arrival behaviors can be further screened according to the strategy made by the developer, and the good strategy can effectively predict the user behaviors. For example, for the scenario of short stay in which the user triggers to quit the pop-up box, one strategy is to analyze that the user continuously triggers a return operation in a short time, and if the current page level is a-B-C-D, the user returns to a return operation from a return operation to a return operation from a return operation in a short time. Then only the access behaviors with the interface residence time less than 3 seconds can be screened out in the screening process.
The client reports the collected historical arrival behaviors to the server, when the server calculates and calculates specifically, various different conditions of two data, namely an interface visited in each arrival behavior and time staying in each interface, can be set as each path model, and then mathematical operation is carried out by using the models, so that the method is simpler and quicker.
After a period of data collection, the server side counts the user preloading exit probability under each path model. And sending the path model set meeting the policy requirement to the client. And in the running process of the client, matching the use path of the user with the path model set. And if the matching is successful, executing preloading operation.
For example: the application comprises the following steps: primary interface a, secondary interface B C tertiary interface D E F total six interfaces. The retention time is divided into four grades of 1 (below 2 s), 2(2s-10s), 3(10s-60s) and 4 (above 60 s). The strategy can be pre-established: and (4) taking the application quitting within 10 seconds after the user behavior conforms to the path model as a preloaded quit, and then measuring and calculating the quitting probability. The predetermined policy also includes that the exit probability of the arrival behavior needs to be above 50%. Then, by counting the on-line real data, the probability of the user preloading exit under each model is obtained as follows:
reach behavior 1: B2A-20%
Arrival behavior 2: B3A- -30%
Reach action 3: C2A- -40%
Reach action 4: D4C2A- -50%
Reach action 5: E2C3A- -60%
Arrival behavior 6: E1B 1A-80%
From the measurement results, the exit probabilities of the arrival behavior 4, the arrival behavior 5 and the arrival behavior 6 are all greater than or equal to 50% and meet the policy requirements of the client, so that the server issues the set of the three arrival behaviors to the client, and the client continuously matches the access behaviors of the user with the set in the operation process. And when the matching is successful, performing preloading operation. Then, the client can predict according to the models (paths) and the access behavior of the current user, and when a situation that the user triggers a short stay scene at a large probability is detected, data pulling operation can be performed in time.
In summary, the embodiment further defines the acquisition manner of the arrival behavior set as being acquired according to the historical arrival behavior, so that the acquired path set conforms to the actual scene, and the accuracy of prejudging the transient stay scene is improved. Meanwhile, the method is further limited to each interface classification, particularly to a starting class and a target class, and collected arrival behaviors are divided by utilizing a clear starting point and a clear end point, so that dead cycle of a path is avoided. And the forward direction of the arrival behaviors under the record is limited by utilizing the hierarchical relationship, the arrival behaviors meeting the conditions are simplified, and the data volume of the subsequent analysis process is reduced.
A third embodiment of the present invention relates to a data presentation method. The third embodiment is further optimized on the basis of the first embodiment, and the main optimization is as follows: the second data to be displayed can be pulled in advance, if the pre-judgment fails and the pulling of the first data to be displayed is not carried out, the second data to be displayed can be displayed, and the data display is not carried out due to the error of the pre-judgment.
A flow chart of the data display method in this embodiment is shown in fig. 2, and specifically includes the following steps:
step 201 in this embodiment is similar to step 101 in the first embodiment, and is not described again here.
Specifically, the preset interface may be an application main interface, that is, when it is detected that the user accesses the main interface, the second data to be displayed is pulled, and the second data to be displayed may be pre-stored locally.
Step 203 in this embodiment is similar to step 102 in the first embodiment, and is not described again here.
And step 209, displaying the pulled second data to be displayed.
According to steps 204, 208 and 209, the present embodiment monitors whether the user actually triggers a short dwell scenario, such as exit. That is, although it is not predicted that the user may trigger a short-time staying scene, the actual user has entered the scene, which may be a missed judgment caused by a mistake in predicting, or may be other situations. At this time, the second data to be displayed pulled out in advance can be displayed, and the method is suitable for some application scenarios, for example, the displayed content is not high in real-time.
It can be seen that the data display method in this embodiment further defines that the second data to be displayed can be pulled in advance, and if the pre-determination fails and the pulling of the first data to be displayed is not performed, the second data to be displayed can also be displayed, and no data display is performed due to a failure in the pre-determination.
A fourth embodiment of the present invention relates to a data presentation method. The fourth embodiment is further optimized on the basis of the first embodiment, and the main optimization is as follows: on the premise of good network state, mechanisms for pulling and displaying data in real time are superposed, and the real-time performance of the displayed data is guaranteed as far as possible.
A flow chart of the data display method in this embodiment is shown in fig. 3, and specifically includes the following steps:
And 308, pulling the third data to be displayed.
According to steps 306, 308 and 309, the embodiment adds the judgment of the network state, if the network state is good, a real-time pulling mode is adopted, and then the third data to be displayed is displayed; and if not, displaying the pre-pulled first data to be displayed. The judgment is carried out after the user actually triggers the short-time staying scene, so that the determination of the network state is more consistent with the real-time situation, and the influence on the user experience caused by too slow data pulling due to network congestion is avoided.
It should be noted that this embodiment can be applied in combination with the third embodiment, that is, on the one hand, when the user accesses the main interface, the second data to be displayed is pulled in advance, on the other hand, the network state is determined when the data is displayed, and when the network state is better, the data is pulled in real time and displayed.
The steps of the above methods are divided for clarity, and the implementation may be combined into one step or split some steps, and the steps are divided into multiple steps, so long as the same logical relationship is included, which are all within the protection scope of the present patent; it is within the scope of the patent to add insignificant modifications to the algorithms or processes or to introduce insignificant design changes to the core design without changing the algorithms or processes.
A fifth embodiment of the present invention relates to a terminal, as shown in fig. 4, including:
at least one processor; and a memory communicatively coupled to the at least one processor; the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to execute the data presentation method according to any one of the first to fourth embodiments.
Where the memory and processor are connected by a bus, the bus may comprise any number of interconnected buses and bridges, the buses connecting together one or more of the various circuits of the processor and the memory. The bus may also connect various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface provides an interface between the bus and the transceiver. The transceiver may be one element or a plurality of elements, such as a plurality of receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. The data processed by the processor is transmitted over a wireless medium via an antenna, which further receives the data and transmits the data to the processor.
The processor is responsible for managing the bus and general processing and may also provide various functions including timing, peripheral interfaces, voltage regulation, power management, and other control functions. And the memory may be used to store data used by the processor in performing operations.
A sixth embodiment of the present invention relates to a computer-readable storage medium storing a computer program. The computer program realizes the above-described method embodiments when executed by a processor.
That is, as can be understood by those skilled in the art, all or part of the steps in the method according to the above embodiments may be implemented by a program instructing related hardware, where the program is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a processor (processor) to execute all or part of the steps in the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It will be understood by those of ordinary skill in the art that the foregoing embodiments are specific examples for carrying out the invention, and that various changes in form and details may be made therein without departing from the spirit and scope of the invention in practice.
Claims (12)
1. A data display method is characterized by comprising the following steps:
collecting historical arrival behavior of a user, the historical arrival behavior comprising: the interface through which the user passes to reach the target scene;
screening out arrival behaviors capable of triggering the transient staying scene from the collected historical arrival behaviors to obtain an arrival behavior set of the transient staying scene triggered by the user;
the types of the interface at least comprise: the interface management system comprises an initial class and a destination class, wherein each interface corresponds to a hierarchy, and the height of the hierarchy is determined according to a preset corresponding relation, wherein the hierarchy corresponding to the interface belonging to the destination class is the lowest, and the hierarchy corresponding to the interface belonging to the initial class is the highest;
the collection mode of the historical arrival behaviors is as follows: when the fact that the user accesses the interface belonging to the starting class is detected, recording the interfaces accessed by the user according to an access sequence until the interface belonging to the destination class is accessed, and taking a recorded interface list as the collected historical arrival behavior; the step of recording the interfaces accessed by the user in sequence specifically includes: judging whether the hierarchy of the current access interface is higher than or equal to the hierarchy of the latest access interface in the current record or not, if so, deleting the latest access interface record in the record, repeating the steps until the hierarchy of the current access interface is lower than the current latest access interface in the record, and recording the current access interface;
detecting the access behavior of a user;
according to the arrival behavior set, whether the access behavior can trigger the short-time staying scene or not is judged in advance, and when the short-time staying scene is judged to be triggered, first data to be displayed are pulled;
and when the situation that the user triggers the short stop scene is detected, displaying the pulled first data to be displayed.
2. The data presentation method of claim 1, wherein the historical arrival behavior further comprises: the residence time corresponding to each interface;
the arrival behavior capable of triggering the short dwell scenario includes: the arrival behavior of the short dwell scenario can be triggered within a certain time.
3. The data presentation method of claim 1, wherein the collection of historical arrival behavior is implemented using a stack.
4. The data presentation method according to claim 1, wherein the screening out, from the collected historical arrival behaviors, the arrival behaviors that can trigger the transient dwell scene specifically comprises:
measuring and calculating the probability that the collected historical arrival behaviors actually trigger the transient stopping scene;
and screening out the historical arrival behaviors of which the measured and calculated probability is greater than or equal to a preset value as the arrival behaviors capable of triggering the transient stopping scene.
5. The method of claim 4, wherein before calculating the probability that the collected historical arrival behavior actually triggers the transient dwell scenario, further comprising:
screening historical arrival behaviors which accord with a preset strategy;
the probability that the collected historical arrival behaviors actually trigger the transient stopping scene is measured, and specifically: and calculating the probability that the filtered historical arrival behaviors actually trigger the transient staying scene.
6. The data presentation method of claim 1, wherein the arrival behavior that can trigger the short dwell scene is expressed using a model.
7. The data presentation method according to claim 1, wherein when it is determined that the transient dwell scenario is triggered, pulling the first to-be-presented data, specifically: and pulling the first data to be displayed when the short stay scene is triggered within the preset time.
8. The method of claim 1, wherein before presenting the pulled data, further comprising:
pulling the second data to be displayed when the user accesses the preset interface;
after the detecting that the user triggers the short-stay scene, the method further comprises: and if the transient stopping scene is not determined to be triggered, displaying the second data to be displayed.
9. The data presentation method according to claim 1, wherein said presenting the pulled data specifically comprises: and when the network state meets the preset requirement, pulling and displaying the third data to be displayed.
10. The data presentation method of any one of claims 1 to 9, wherein the short dwell scenario comprises: a bullet frame, a horse race lamp and an advertisement window.
11. A terminal, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform a data presentation method as claimed in any one of claims 1 to 10.
12. A computer-readable storage medium, in which a computer program is stored, which, when being executed by a processor, implements the data presentation method of any one of claims 1 to 10.
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| CN110362266B (en) * | 2019-07-19 | 2020-12-18 | 北京字节跳动网络技术有限公司 | Prompt information display method, system, electronic equipment and computer readable medium |
| CN111857914B (en) * | 2020-07-06 | 2021-10-01 | 上海意略明数字科技股份有限公司 | Method and device for acquiring operation information of application program on terminal, storage medium and terminal |
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