CN108960914A - Accurate information method for pushing, system and equipment - Google Patents
Accurate information method for pushing, system and equipment Download PDFInfo
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- CN108960914A CN108960914A CN201810687177.1A CN201810687177A CN108960914A CN 108960914 A CN108960914 A CN 108960914A CN 201810687177 A CN201810687177 A CN 201810687177A CN 108960914 A CN108960914 A CN 108960914A
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- G06Q30/0241—Advertisements
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Abstract
The embodiment of the present invention proposes a kind of accurate information method for pushing, system and equipment, wherein, the accurate information method for pushing includes that user actively searches, it includes: the selection result for obtaining user and selecting option information and generating that the user, which actively searches, obtains the merchandise news of corresponding end article from relationship information library according to the selection result；If the number of the merchandise news of the end article is not zero, the merchandise news of the end article is pushed to the user；Obtain the first behavioral chain data that the user operates the merchandise news of end article and generates；The relationship information library is updated according to the first behavioral chain data.Using the accurate information method for pushing of the embodiment of the present invention, further increases and more accurately matched between the commodity and the demand of user of businessman's push.
Description
Technical field
The invention belongs to information push field more particularly to a kind of accurate information method for pushing, system and equipment.
Background technique
Currently, user searches relevant commodity from internet platform, the related link comprising the merchandise news is done
Operation behavior, click, reprint, collection etc. behaviors, do not recorded well, and be when buying commodity to user
It is set out based on user's self-demand or user, which buys commodity for other people, can not make differentiation, so that businessman can not be relatively accurately
Know the demand of user, and dependent merchandise accurate information pushed to the user with the demand for commodity, result in user with
The interaction degree of sticking together of businessman is low.
Summary of the invention
The present invention proposes a kind of accurate information method for pushing, system and equipment, it is intended to further increase the quotient of businessman's push
It is more accurately matched between product and the demand of user.
First aspect of the embodiment of the present invention proposes that a kind of accurate information method for pushing, the accurate information method for pushing include
User actively searches, and the user, which actively searches, includes:
Obtain user option information is selected and the selection result that generates, according to the selection result from relationship information
The merchandise news of corresponding end article is obtained in library, wherein the option information includes identity option, supply dimension and patrols
Operator is collected, the identity option is to treat according to businessman for switching different identity roles, the supply dimension for user
Push commodity be managed and the characteristic dimension that is arranged and generate, the relationship information library include the user user identifier,
The merchandise news and operational degree information of the commodity to be pushed, the user identity information is for uniquely indicating the use
Family, the operational degree information are used to characterize user and treat the degree that the merchandise news of push commodity is operated；
If the number of the merchandise news of the end article is not zero, the merchandise news of the end article is pushed to described
User；
Obtain the first behavioral chain data that the user operates the merchandise news of end article and generates；
The relationship information library is updated according to the first behavioral chain data.
Its further technical solution is, the relationship information library further includes characteristic information, frequency information and temporal information,
The characteristic information includes the characteristic key words that businessman is arranged according to the feature of commodity to be pushed, and the frequency information is user
To the frequency that the merchandise news of end article is operated, the temporal information is that user carries out the merchandise news of end article
The time of operation.
Its further technical solution is that the first behavioral chain data include action type, operating time and the use
The user identity information at family.
Its further technical solution is that the accurate information method for pushing further includes that businessman actively searches, the businessman master
Dynamic lookup includes:
The commodity for obtaining businessman's input search information, search information according to the commodity and obtain from relationship information library accordingly
End article merchandise news；
The conditional information for obtaining businessman's setting obtains corresponding target from relationship information library according to the conditional information and uses
The user identity information at family；
If the number of the user identity information obtained is not zero, the merchandise news of the end article is pushed to described
The target user that user identity information is characterized；
Obtain the second behavioral chain data that the target user operates the merchandise news of end article and generates；
The relationship information library is updated according to the second behavioral chain data.
Its further technical solution is, in the conditional information of the acquisition businessman setting, according to the conditional information from pass
After being the user identity information for obtaining corresponding target user in data bank, further includes:
If the number of the user identity information obtained is zero, merchandise news to the relationship for pushing the end article is provided
The target user that each user identity information in material library is characterized.
Its further technical solution is, in the conditional information of the acquisition businessman setting, according to the conditional information from pass
After being the user identity information for obtaining corresponding target user in data bank, further includes:
If the number of the user identity information obtained is zero, judge whether within the default waiting time；
If returning to described obtain from relationship information library according to the conditional information accordingly within the default waiting time
Target user user identity information the step of.
Second aspect of the embodiment of the present invention proposes a kind of accurate information supplying system, the accurate information supplying system packet
It includes: user's active searching module and businessman's active searching module, wherein user's active searching module includes:
First acquisition unit, the selection result that option information is selected and is generated for obtaining user, according to described
Selection result obtains the merchandise news of corresponding end article from relationship information library, wherein the option information includes identity
Option, supply dimension and logical operator, the identity option is for switching different identity roles, the supply for user
Dimension be treated according to businessman push commodity be managed and the characteristic dimension that is arranged and generate, the relationship information library includes institute
The user identifier of user, the merchandise news and operational degree information of the commodity to be pushed are stated, the user identity information is used
In uniquely indicating the user, the merchandise news that the operational degree information treats push commodity for characterizing user is operated
Degree；
First push unit pushes the target quotient if the number of the merchandise news for the end article is not zero
The merchandise news of product is to the user；
Second acquisition unit, for obtain the user merchandise news of end article is operated and generate first
Behavioral chain data；And
First updating unit, for being updated according to the first behavioral chain data to the relationship information library；
Businessman's active searching module includes:
Third acquiring unit, the commodity for obtaining businessman's input search information, search information from pass according to the commodity
It is the merchandise news that corresponding end article is obtained in data bank；
4th acquiring unit, for obtaining the conditional information of businessman's setting, according to the conditional information from relationship information library
The middle user identity information for obtaining corresponding target user；
Second push unit pushes the target quotient if the number of the user identity information for acquisition is not zero
The target user that the merchandise news of product is characterized to the user identity information；
5th acquiring unit operates the merchandise news of end article and generates for obtaining the target user
Second behavioral chain data；And
Second updating unit, for being updated according to the second behavioral chain data to the relationship information library.
Its further technical solution is businessman's active searching module further include:
Third push unit pushes the end article if the number of the user identity information for acquisition is zero
The target user that is characterized of each user identity information of the merchandise news into relationship information library.
Its further technical solution is businessman's active searching module further include:
Time judging unit judges whether if the number of the user identity information for acquisition is zero in default
Within waiting time, if calling the 4th acquiring unit described according to described article to execute within the default waiting time
Part information obtains the step of user identity information of corresponding target user from relationship information library.
The third aspect of the embodiment of the present invention proposes a kind of accurate information pushing equipment, the accurate information pushing equipment packet
It includes: processor and memory, wherein the memory is stored with program instruction, and the processor is stored in storage for executing
Program instruction in device, described program instruction execute the processor as above-mentioned first aspect is any
Accurate information method for pushing described in.
Accurate information method for pushing, system and the equipment that the embodiment of the present invention proposes, wherein the accurate information method for pushing
End article corresponding to the selection result generated and will be selected with user option information from relationship information library
Merchandise news push to the user, and obtain the first row that the user operates the merchandise news of end article and generates
For chain data, relationship information library is updated according to the first behavioral chain data, realizes the commodity of businessman and the need of user
It is more accurately matched between asking.Using the accurate information method for pushing of the embodiment of the present invention, the commodity and use of businessman are realized
The more precisely efficient matching of the demand at family, further improves efficiency of operation.
Detailed description of the invention
Technical solution in order to illustrate the embodiments of the present invention more clearly, below will be to needed in embodiment description
Attached drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the invention, general for this field
For logical technical staff, without creative efforts, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the flow diagram that user actively searches in the accurate information method for pushing of proposition of the embodiment of the present invention；
Fig. 2 is the flow diagram that businessman actively searches in the accurate information method for pushing of proposition of the embodiment of the present invention；
Fig. 3 is the process signal that businessman actively searches in the accurate information method for pushing of further embodiment of this invention proposition
Figure；
Fig. 4 is the process signal that businessman actively searches in the accurate information method for pushing of another embodiment of the present invention proposition
Figure；
Fig. 5 illustrate the embodiment of the present invention proposition accurate information method for pushing in businessman treat push commodity be managed
And the interface for the characteristic dimension being arranged；
Fig. 6 is illustrated when user actively searches in the accurate information method for pushing of proposition of the embodiment of the present invention to identity option
The interface operated；
Fig. 7 is illustrated when user actively searches in the accurate information method for pushing of proposition of the embodiment of the present invention to option information
In the interface that is operated of supply dimension and logical operator；
Fig. 8 shows the merchandise news of the end article generated according to selection operation shown in Fig. 7；
Fig. 9 is the schematic block diagram for the accurate information supplying system that the embodiment of the present invention proposes；
Figure 10 is the schematic block diagram for the accurate information supplying system that further embodiment of this invention proposes；
Figure 11 is the schematic block diagram for the accurate information supplying system that another embodiment of the present invention proposes；
Figure 12 is the schematic block diagram for the accurate information pushing equipment that the embodiment of the present invention proposes.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
Referring to Fig. 1, user is actively searched in the accurate information method for pushing proposed for first aspect of the embodiment of the present invention
Flow diagram.As shown in Figure 1, the accurate information method for pushing includes that user actively searches, the user is actively searched
Include:
S100: obtain user option information is selected and the selection result that generates, according to the selection result from pass
It is the merchandise news that corresponding end article is obtained in data bank, wherein the option information includes identity option, supply dimension
And logical operator, the identity option are according to quotient for switching different identity roles, the supply dimension for user
Family treat push commodity be managed and the characteristic dimension that is arranged and generate, the relationship information library includes the user of the user
The merchandise news and operational degree information of identification information, the commodity to be pushed, the user identity information are used for only table
Show the user, the operational degree information is used to characterize user and treats the degree that the merchandise news of push commodity is operated.
For businessman, the type and/or quantity for the commodity that businessman is managed are a biggish numerical value, different types of
Commodity, the characteristic having differ larger again.The commodity managed for the ease of businessman to it are managed, settable feature
Dimension, such as welfare object, means of distribution, garden, classification, type, specification and inventory's characteristic dimension.For example certain businessman A is passed through
The one of them commodity of battalion are walnut, and businessman A and company B foundation have cooperative relationship, and wherein company B possesses numerous in China's Mainland
HW premises, such as Shenzhen garden and Zhengzhou garden, present businessman A plan only sell wherein 100 walnut products to
The employee of Shenzhen garden of company B, and employee is needed to pick up by oneself, then the walnut that businessman A manages it is managed and is arranged
Characteristic dimension is as follows:
Welfare object: employee；
Means of distribution: self-carry；
Garden: Shenzhen garden；
Classification: nice；
Type: dry fruit；
Specification: material benefit dress；
Inventory: 100.
Wherein, classification, type and specification are the further refinement that businessman is managed its commodity.
Under normal conditions, the range of needs of user may be looked into beyond the commodity coverage that businessman is managed for the ease of user
Find the commodity that businessman is capable of supply that, settable supply dimension, for selecting for user, wherein the supply dimension
For according to businessman treat push commodity be managed and the characteristic dimension that is arranged and generate.Businessman can to each characteristic dimension
It is arranged that user is visible and the invisible two ways of user, to protect protection of the businessman to the privacy of its managed commodity.If institute
It states characteristic dimension and is set as user as it can be seen that then for including this feature dimension in the supply dimension of user's selection；On the contrary, if the spy
Sign dimension is set as that user is invisible, then for not including the characteristic dimension in the supply dimension of user's selection.For example, to above-mentioned
The walnut product that businessman A is sold, setting welfare object, means of distribution, garden, classification, type and specification this six features
Dimension be user as it can be seen that and indicate that the characteristic dimension of inventory is that user is invisible, then user can not know the core that businessman A is managed
The inventory of peach product.
It for a user, may be for self-demand when buying commodity, it is also possible to be bought for other people.Such as user
When buying commodity using the user account of oneself for other people, businessman can not know commodity that user is bought not for user from
This information of body demand.Identity option is provided in the embodiment of the present invention, the identity option is different for switching for user
Identity role, the identity option includes this people option.Other than described people option, user can increase different identity letters newly
Breath, such as newly-increased father's option then when user uses the user account of oneself, but buy the demand of commodity for godfather parent, can be with
Father's option is selected to operate, then businessman further can accurately know user demand.
In embodiments of the present invention, provided with option information so that user is operable to the option information to search quotient
Product.The option information includes identity option, supply dimension and logical operator.Logical operator is to carry out logical operation
Symbol, such as logical AND (the entitled AND of English), logic or (the entitled OR of English) and logic NOT (the entitled NOT of English).User can
Multiple supply dimensions in the option information are combined with logical operator to adjust commodity seeking scope, to find
Meet the commodity of demand.
The selection result that relationship information library selects option information according to user and generates obtains corresponding target quotient
The merchandise news of product, the end article are the commodity for largely meeting demand actively searched and obtained through user.Institute
Stating commodity to be pushed can be for physical product, virtual product, multimedia content (such as video, audio, picture) and soft text, but simultaneously
It is not limited only to this.
The relationship information library include the user identity information of the user, the commodity to be pushed merchandise news and
Operational degree information, the user identity information for uniquely indicating the user, use for characterizing by the operational degree information
Treat the degree that the merchandise news of push commodity is operated in family.The merchandise news that user treats push commodity can carry out different
Operation, such as browsing, collection and purchase action type.The merchandise news of the commodity to be pushed and the operational degree are believed
Manner of breathing association, in order to know user to the action type of the merchandise news of the commodity to be pushed.
In some embodiments, such as the present embodiment, the relationship information library further include characteristic information, frequency information and
Temporal information, the characteristic information include the characteristic key words that businessman is arranged according to the feature of commodity to be pushed, the frequency
Information is the frequency that user operates the merchandise news of end article, and the temporal information is quotient of the user to end article
The time that product information is operated.The relationship information library is constructed to record the relationship between merchandise news and user, according to institute
The existing relationship between user and certain merchandise newss can be known convenient for businessman by stating relationship information library, according to the relationship quotient
Family can accurately push corresponding commodity.
S101: if the number of the merchandise news of the end article is not zero, the merchandise news of the end article is pushed
To the user.
Selection result is produced when user makes a choice to the option information, according to the selection result, is provided from relationship
The merchandise news that corresponding end article is obtained in material library, if the number of the merchandise news of the end article is not zero, push
The merchandise news of the end article is to the user.On the contrary, if the number of the merchandise news of the end article is zero, i.e. root
The selection result for making a choice and generating to option information according to user, is not present in relationship information library and the selection result phase
The merchandise news for the end article matched provides reminder option so that the user selects, and the reminder option includes opening
It reminds and closes and remind.If detecting, the option opened and reminded is triggered namely the user has selected to open the option reminded,
Obtain and save the user this option information is selected and generate selection result, the user identity information and
This used identity option of the user.If detecting, the businessman treats the feature that push commodity are managed and are arranged
Dimension changes or businessman increases commodity to be pushed newly, so as to be obtained from the relationship information library according to the selection result
The number of the merchandise news of corresponding end article is not zero, then pushes the merchandise news of the end article to the user.
S102: the first behavioral chain data that the user operates the merchandise news of end article and generates are obtained.
All multioperations that user carries out the merchandise news of end article, such as behavior is clicked, reprints and collects, when
When being recorded, valuable guiding letter can be provided when the merchandise news for pushing dependent merchandise to user subsequent convenient for businessman
Breath.In some embodiments, such as the present embodiment, the first behavioral chain data include action type, operating time and institute
State the user identity information of user.For example the merchandise news of the end article is goods links, and action type can be for institute
The behaviors such as the click, reprinting and collection of goods links are stated, and the time operated to the goods links is when operating
Between.
S103: the relationship information library is updated according to the first behavioral chain data.
Obtain the first behavioral chain that the user operates the merchandise news of the end article of push and generates
Data are updated relationship information library according to the first behavioral chain data, by user to the merchandise news of end article
The relevant operation carried out is recorded in the relationship information library.User of the invention is actively searched with an embodiment below into
Row explanation.
The commodity that first businessman manages are dry fruit, in the dry fruit that it is managed, to " walnut A ", " grape B " and " almond
C " is provided with characteristic dimension as shown in Figure 5, wherein first businessman is to " welfare object ", " means of distribution ", " garden ", " class
Not ", " type " and " specification " this six characteristic dimensions are disposed as " user is visible ", to disclose this characteristic dimension to user
Information, and " user is invisible " is then set as " inventory " this characteristic dimension, to carry out secrecy setting to its quantity in stock.Second
User when closing on Father's Day, buy some dry fruits as present and give its father by preparation.Party b subscriber is in interface as shown in FIG. 6
" father " this visual angle is created, and clicks " father " option then to click " next step " as identity role, into such as figure
User interface shown in 7.In user interface as shown in Figure 7, party b subscriber has clicked selection scheme as shown in Figure 7, that is, looks into
It looks in the commodity of first businessman, eligible (" employee " AND " express delivery " AND " Shenzhen garden " AND " nice " AND " dry fruit " AND
" material benefit dress ") product, party b subscriber clicks " completion " and enters boundary as shown in Figure 8 after clicking selection scheme shown in Fig. 7
Face.In interface shown in Fig. 8, it is shown that three commodity (walnut A, grape B and almond C), this three commodity are first quotient
Meet party b subscriber in the commodity for the condition being arranged as shown in Figure 7 in the dried fruit product that family is managed.Party b subscriber is as shown in Figure 8 three
In item goods links, the link of " almond C " is clicked, and carried out operation behaviors such as " collections ", " forwarding " and " purchase ", this
A little operation behaviors, which have been recorded, gets off to form the first behavioral chain data, according to the first behavioral chain data to relationship information library
It is updated.Before this is updated relationship information library according to the first behavioral chain data, party b subscriber may be no pair
The link information of " the almond C " carried out operation behaviors such as " clicks ", " collection ", " forwarding " and " purchase ", i.e., the described " apricot
Relationship was not set up between the link information of benevolence C " and the party b subscriber.By record party b subscriber this to " the almond C "
Link information is operated and the first behavioral chain data for generating, and according to the first behavioral chain data to relationship information
Library is updated, then the second that the link information of " the almond C " in the relationship information library and the user identity information are characterized
" father " identity in user establishes relationship, and the relationship that this is established can produce convenient for the relevant dry fruit of the subsequent push of businessman
Product find the user for having demand in this respect when linking, and accurately push to realize.
In the accurate information method for pushing that first aspect of the embodiment of the present invention provides, the accurate information method for pushing is also
It is actively searched including businessman.Referring to fig. 2, businessman actively searches in the accurate information method for pushing proposed for the embodiment of the present invention
Flow diagram.As shown, actively lookup includes: the businessman
S200: the commodity for obtaining businessman's input search information, search information according to the commodity and obtain from relationship information library
Take the merchandise news of corresponding end article.
The type of merchandize or number that businessman is managed may be numerous, use in merchandise news to the target of corresponding commodity to be pushed
Before family, the commodity that should clearly be pushed first.Businessman input commodity search information with from relationship information library obtain with it is described
Commodity search the merchandise news of the corresponding end article of information.
S201: obtaining the conditional information of businessman's setting, is obtained from relationship information library according to the conditional information corresponding
The user identity information of target user.
Businessman setting conditional information include businessman extracted according to the feature of the end article key word information,
Time range, frequency information and logical operator (such as AND/OR/NAND/NOR/BAR etc.).The key word information includes
Product feature, multimedia content feature, soft literary classification (such as tourism, emotion class, stock, constellation etc.) and soft literary official documents and correspondence style
Information such as (such as humour, poisonous words etc.).Wherein, the product feature can be the feature of physical product, be also possible to virtually produce
The feature of product；The multimedia content feature can be the feature of the feature of video, the feature of audio or picture.It is set according to businessman
The conditional information set obtains the user identity information of the target user to match with the conditional information from relationship information library.
S202: if the number of the user identity information obtained is not zero, the merchandise news of the end article is pushed
The target user characterized to the user identity information.
When there is the target user that the conditional information being arranged with businessman matches in relationship information library, for businessman,
Mean to have found the target user for meeting intention, the merchandise news of the end article is pushed to the user identifier by businessman
The target user that information is characterized.
Fig. 3, the process actively searched for businessman in the accurate information method for pushing of further embodiment of this invention proposition are shown
It is intended to.As shown in figure 3, in some embodiments, such as in the present embodiment, in the conditional information of the acquisition businessman setting, according to
The conditional information is after the user identity information for obtaining corresponding target user in relationship information library, further includes:
S205: whether the number for judging the user identity information obtained is zero.
Under normal conditions, the conditional information being arranged according to businessman obtaining with the conditional information from relationship information library
Two kinds of situations of the number of the user identity information of matched target user promising zero and non-zero, therefore need to first judge to obtain described
Whether the number of user identity information is zero, then takes corresponding operation.
S206: if the number of the user identity information obtained is zero, the merchandise news of the end article is pushed extremely
The target user that each user identity information in relationship information library is characterized.
In actual conditions, the conditional information according to set by businessman may there is no meet the item in relationship information library
The user identity information of the target user of part information, businessman can readjust or modify conditional information to get corresponding mesh
The user identity information of user is marked, or takes other operations.In the present embodiment, if not deposited in the relationship information library instantly
In the user identity information for the target user that the conditional information being arranged with this businessman matches, by the quotient of the end article
The target user that each user identity information that product information pushes in the relationship information library is characterized, by the target quotient
The merchandise news of product covers the user group into relationship information library extensively.
Referring to fig. 4, the stream that businessman actively searches in the accurate information method for pushing proposed for further embodiment of this invention
Journey schematic diagram.As shown in figure 4, in some embodiments, such as in the present embodiment, in the conditional information of the acquisition businessman setting,
According to the conditional information after the user identity information for obtaining corresponding target user in relationship information library, further includes:
S207: if the number of the user identity information obtained is zero, judge whether within the default waiting time.
In the present embodiment, if there is no the conditional information phases being arranged with this businessman in the relationship information library instantly
The user identity information of the target user matched then judged whether within the default waiting time.The default waiting time by
Businessman's setting, can be for one day, one week or one month or even more long.
If judgement, within the default waiting time, return is described to be obtained from relationship information library according to the conditional information
The step of user identity information of corresponding target user.
In the present embodiment, within the default waiting time, user may will do it active search operation to find symbol
The commodity of conjunction demand, when the merchandise news that user searches active acquired end article operates and produce the first row
For chain data, relationship information library is updated according to the first behavioral chain data, at this point, because of the user and the mesh
The merchandise news of mark commodity establishes relationship, and the relationship and the conditional information of businessman's setting coincide, then according to the condition
Information can get the user identity information of the user from relationship information library, and push the merchandise news of end article to institute
State the user that user identity information is characterized.And if judgement was not within the default waiting time, terminated process.
S203: the second behavioral chain number that the target user operates the merchandise news of end article and generates is obtained
According to.
Similarly with the step S102 of user's active lookup, in the present embodiment, the target user is obtained to target quotient
The merchandise news of product is operated and the second behavioral chain data for generating.The second behavioral chain data include action type, behaviour
Make the user identity information of time and the user.For details, reference can be made to the descriptions of step S102, and details are not described herein again.
S204: the relationship information library is updated according to the second behavioral chain data.
In actively being searched with user step S103 similarly, obtain the target user to the end article of push
Merchandise news is operated and the second behavioral chain data for generating, is carried out according to the second behavioral chain data to relationship information library
It updates, the relevant operation that merchandise news of the user to end article is carried out is recorded in the relationship information library.
The conditional information that the embodiment of the present invention is arranged according to businessman obtains corresponding target from relationship information library and uses
The merchandise news of end article is pushed to the target user that the user identity information is characterized by the user identity information at family,
And obtain the second behavioral chain data that the target user operates the merchandise news of the end article and generates, foundation
The second behavioral chain data are updated the relationship information library, can reach the mesh that commodity are precisely pushed to target user
, to improve businessman's efficiency of operation.Businessman is actively searched with a specific embodiment below and is illustrated.
For example, to described in user's active lookup method cross the first businessman for managing dry fruit, what this to be pushed
Merchandise news is the walnut of material benefit dress, then it is the information such as " material benefit dress " and " walnut " that the commodity of first businessman input, which search information,
The merchandise news of the corresponding end article of acquisition of information, the commodity of the end article are searched according to the commodity in relationship information library
Information is to introduce the product link for the material benefit dress walnut that weight is 1Kg.In order to find the interested user group of this walnut product,
The conditional information of businessman's setting is (" material benefit dress " OR " walnut " OR " almond " AND " 2018 " AND " 1 "), the conditional information institute
The meaning represented as bought in 2018 one material benefit dress walnut or one material benefit dress almond, according to the conditional information from
User identifier (target user A and target user B, the user's mark of target user A of two target users are obtained in relationship information library
Knowing is " H_1 ", and the user identifier of target user B is " H_2 ").Product link is respectively sent to user identifier by the businessman
It is the target user A and target user B of " H_2 " for " H_1 " and user identifier.Target user A and target user B click institute
Product link is stated, but the packet material benefit dress walnut that target user A was bought in 2018 has not been eaten also, therefore is not purchased again
The demand of material benefit dress walnut is bought, therefore target user A merely clicks the content that the product links and browses the product link, and
Without other operation behaviors.For target user B, a packet material benefit dress almond, and the almond bought were bought in 2018
Also it has been eaten, target user B plan is tasted from one packet material benefit dress walnut of first businessman purchase, therefore target user B
The product link is also collected and be forwarded to the content for not only clicking the product link, having browsed the product link,
The order of the walnut of one packet material benefit dress of a purchase has also been descended simultaneously.The second behavioral data chained record corresponding with target user A
The click and browse operation behavior that the user links the product, the second behavioral data chain note corresponding with target user B
The operation behaviors such as click, browsing, collection, forwarding and the purchase that target user B links the product are recorded.According to described
Two behavioral chain data are updated relationship information library, then user identifier is linked with the product for the target user A of " H_1 " and built
Relationship a is found, user identifier links with the product for the target user B of " H_2 " and establishes relationship b, and relationship a embodies target
The click and browsing behavior that user A links the product, relationship b embody the click that target user B links the product,
Browsing, collection, forwarding and buying behavior.
Such as Fig. 9, a kind of schematic block diagram of accurate information supplying system is proposed for second aspect of the embodiment of the present invention.Such as
Shown in Fig. 9, the accurate information supplying system 10 includes: user's active searching module 100 and businessman's active searching module
200, wherein user's active searching module 100 includes:
First acquisition unit 110, the selection result that option information is selected and is generated for obtaining user, according to institute
State the merchandise news that selection result obtains corresponding end article from relationship information library, wherein the option information includes body
Part option, supply dimension and logical operator, the identity option is for switching different identity roles, the confession for user
To dimension be treated according to businessman push commodity be managed and the characteristic dimension that is arranged and generate, the relationship information library includes
The merchandise news and operational degree information of the user identity information of the user, the commodity to be pushed, the user identifier
Information for uniquely indicating the user, the operational degree information be used to characterize user treat the merchandise news of push commodity into
The degree of row operation.For businessman, the type and/or quantity for the commodity that businessman is managed are a biggish numerical value, different
The commodity of type, the characteristic having differ larger again.The commodity managed for the ease of businessman to it are managed, and can be set
Set characteristic dimension, such as welfare object, means of distribution, garden, classification, type, specification and inventory's characteristic dimension.Usual situation
Under, the range of needs of user may be beyond the commodity coverage that businessman is managed, and finding businessman for the ease of user can be for
The commodity answered, settable supply dimension, for being selected for user, wherein the supply dimension is to be treated to push away according to businessman
It send commodity to be managed and the characteristic dimension that is arranged and generates.Businessman is visible to the settable user of the characteristic dimension and user not
It can be seen that two ways, to protect protection of the businessman to the privacy of its managed commodity.If the characteristic dimension is set as user
As it can be seen that then the supply dimension does not include the characteristic dimension；On the contrary, if the characteristic dimension to be set as user invisible,
The supply dimension includes the characteristic dimension.For a user, may be when buying commodity for self-demand, can also
Can be bought for other people.When buying commodity using the user account of oneself such as user for other people, businessman can not know that user is purchased
The commodity bought are not for this information of user's self-demand.Identity option, the identity choosing are provided in the embodiment of the present invention
For item for switching different identity roles for user, the identity option includes this people option.Other than described people option,
User can increase different identity informations newly.In embodiments of the present invention, option information is provided with so that user believes the option
Breath is operable to search commodity.The option information includes identity option, supply dimension and logical operator.Relationship information
Library selects option information according to user and the selection result that generates obtains the merchandise news of corresponding end article, described
End article is the commodity for largely meeting demand actively searched and obtained through user.The commodity to be pushed can be
Physical product, virtual product, multimedia content (such as video, audio, picture) and soft text, it is not limited to this.The pass
It is the merchandise news and operational degree information that data bank includes the user identity information of the user, the commodity to be pushed,
For the user identity information for uniquely indicating the user, the operational degree information treats push commodity for characterizing user
The degree that is operated of merchandise news, namely have recorded user and treat the different behaviour that the merchandise news of push commodity is carried out
Make, such as browsing, collection and purchase action type.By the merchandise news of the commodity to be pushed and the operational degree information
It is associated, in order to know user to the action type of the merchandise news of the commodity to be pushed.In some embodiments, such as this
In embodiment, the relationship information library further includes characteristic information, frequency information and temporal information, and the characteristic information includes quotient
The characteristic key words that family is arranged according to the feature of commodity to be pushed, the frequency information are that user believes the commodity of end article
The frequency operated is ceased, the temporal information is the time that user operates the merchandise news of end article.Building institute
Relationship information library is stated to record the relationship between merchandise news and user, use can be known convenient for businessman according to the relationship information library
The existing relationship between family and certain merchandise newss can accurately push corresponding commodity according to the relationship businessman.
First push unit 120 pushes the target if the number of the merchandise news for the end article is not zero
The merchandise news of commodity is to the user.Selection result is produced when user makes a choice to the option information, according to described
Selection result obtains the merchandise news of corresponding end article from relationship information library, if the merchandise news of the end article
Number be not zero, push the merchandise news of the end article to the user.On the contrary, if the commodity of the end article are believed
The number of breath is zero, i.e., is made a choice according to user to option information and the selection result that generates, relationship information are not present in library
The merchandise news of the end article to match with the selection result, provides reminder option so that the user selects, institute
Stating reminder option includes opening to remind and close to remind.If detecting, the option opened and reminded is triggered namely the user selects
Selected open remind option, obtain and save the user this option information is selected and generate selection result,
The user identity information and the user this used identity option.If detecting, the businessman treats push commodity
Be managed and the characteristic dimension that is arranged changes or businessman increases commodity to be pushed newly so that according to the selection result from
The number for the merchandise news for obtaining corresponding end article in the relationship information library is not zero, then pushes the end article
Merchandise news is to the user.
Second acquisition unit 130 operates the merchandise news of end article and generates for obtaining the user
First behavioral chain data.All multioperations that user carries out the merchandise news of end article, such as click, reprint and collect
Behavior, when being recorded, can convenient for businessman it is subsequent to user push dependent merchandise merchandise news when provide it is valuable
Navigation information.In some embodiments, such as the present embodiment, the first behavioral chain data include action type, operating time
And the user identity information of the user.For example the merchandise news of the end article is goods links, and action type can be with
For behaviors such as click, reprinting and collections to the goods links, and the time operated to the goods links is
Operating time.
First updating unit 140, for being updated according to the first behavioral chain data to the relationship information library.It obtains
The the first behavioral chain data for taking the user to operate the merchandise news of the end article of push and generating, according to institute
It states the first behavioral chain data to be updated relationship information library, the correlation that merchandise news of the user to end article is carried out
Operation note is in the relationship information library.
Businessman's active searching module 200 includes:
Third acquiring unit 210, for obtain businessman input commodity search information, according to the commodity search information from
The merchandise news of corresponding end article is obtained in relationship information library.The type of merchandize or number that businessman is managed may be numerous,
Before the merchandise news to target user of corresponding commodity to be pushed, the commodity that should clearly be pushed first.Businessman inputs commodity
Information is searched to obtain the merchandise news of end article corresponding with commodity lookup information from relationship information library.
4th acquiring unit 220, for obtaining the conditional information of businessman's setting, according to the conditional information from relationship information
The user identity information of corresponding target user is obtained in library.The conditional information of businessman's setting includes businessman according to the target quotient
The feature of product and key word information, the time range, frequency information and logical operator (such as AND/OR/NAND/ extracted
NOR/BAR etc.).The key word information includes product feature, multimedia content feature, soft literary classification (such as tourism, emotion
Class, stock, constellation etc.) and the information such as soft literary official documents and correspondence style (such as humour, poisonous words etc.).Wherein, the product feature can be
The feature of physical product is also possible to the feature of virtual product；The multimedia content feature can be the feature of video, audio
Feature or picture feature.According to the conditional information that businessman is arranged, obtained and the conditional information phase from relationship information library
The user identity information of matched target user.
Second push unit 230 pushes the target if the number of the user identity information for acquisition is not zero
The target user that the merchandise news of commodity is characterized to the user identity information.It is arranged when existing in relationship information library with businessman
Conditional information match target user when, for businessman, it is meant that found the target user for meeting intention, businessman will
The merchandise news of the end article pushes to the target user that the user identity information is characterized.
5th acquiring unit 240 operates the merchandise news of end article and produces for obtaining the target user
The second raw behavioral chain data.Similarly with the second acquisition unit in user's active searching module, the 5th acquiring unit
Upon being performed, the second behavioral chain data that target user operates the merchandise news of end article and generates are obtained.Institute
State the user identity information that the second behavioral chain data include action type, operating time and the user.For details, reference can be made to
The description of two acquiring units, details are not described herein again.
Second updating unit 250, for being updated according to the second behavioral chain data to the relationship information library.With
The first updating unit similarly, obtains the target user to the quotient of the end article of push in user's active searching module
Product information is operated and the second behavioral chain data for generating, is carried out more according to the second behavioral chain data to relationship information library
Newly, the relevant operation that merchandise news of the user to end article is carried out is recorded in the relationship information library.
Referring to Figure 10, for the schematic block diagram for the accurate information supplying system that further embodiment of this invention proposes.Such as figure
Shown in 10, in some embodiments, such as the present embodiment, businessman's active searching module 200 further include:
Number judging unit 260, for judging whether the number of the user identity information obtained is zero.Usual situation
Under, according to businessman be arranged conditional information, obtained from relationship information library with the matched target user's of the conditional information
Two kinds of situations of the number of user identity information promising zero and non-zero, therefore need to first judge the number of the user identity information obtained
Whether mesh is zero, then takes corresponding operation.
Third push unit 270 pushes the end article if the number of the user identity information obtained is zero
The target user that each user identity information of the merchandise news into relationship information library is characterized.In actual conditions, according to businessman
Set conditional information, may there is no the user identifier for the target user for meeting conditional information letters in relationship information library
Breath, businessman can readjust or modify conditional information to get the user identity information of corresponding target user, or adopt
Take other operations.In the present embodiment, if there is no the conditional informations being arranged with this businessman in the relationship information library instantly
When the user identity information of the target user to match, the merchandise news of the end article is pushed into the relationship information library
In the target user that is characterized of each user identity information, the merchandise news of the end article is covered extensively to relationship
User group in data bank.
Referring to Figure 11, for the schematic block diagram for the accurate information supplying system that another embodiment of the present invention proposes.Such as figure
Shown in 11, in some embodiments, such as the present embodiment, businessman's active searching module 200 further include:
Time judging unit 280 judges whether if the number of the user identity information for acquisition is zero in pre-
If within the waiting time, if calling the 4th acquiring unit to execute according to the condition within the default waiting time
Information obtains the step of user identity information of corresponding target user from relationship information library.In the present embodiment, if instantly
The user identity information of the target user to match in the relationship information library there is no the conditional information being arranged with this businessman,
Then judge whether within the default waiting time.The default waiting time is set by businessman, can be one day, one week or one
A month so more long.In the present embodiment, within the default waiting time, return is continued to execute according to conditional information from relationship
The user identity information of corresponding target user is obtained in data bank.Within the default waiting time, user may be will do it
Active search operation meets the commodity of demand to find, when user active is searched the merchandise news of acquired end article into
Row operates and produces the first behavioral chain data, is updated according to the first behavioral chain data to relationship information library, this
When, because the merchandise news of the user and the end article establish relationship, and the relationship and the condition of businessman's setting are believed
Breath coincide, then can get the user identity information of the user from relationship information library according to the conditional information, and push
The user that the merchandise news of end article is characterized to the user identity information.
Referring to Figure 12, for the schematic block diagram for the accurate information pushing equipment that the embodiment of the present invention proposes.Such as Figure 12 institute
Show, the third aspect of the embodiment of the present invention proposes that a kind of accurate information pushing equipment 30, the accurate information pushing equipment 30 include:
Processor 310 and memory 320, wherein the memory 320 is stored with program instruction, and the processor 310 is deposited for executing
The program instruction in memory 320 is stored up, described program instruction executes the processor 310 when being executed by processor 310
Any embodiment of the accurate method for pushing of above- mentioned information.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in various equivalent modifications or replace
It changes, these modifications or substitutions should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with right
It is required that protection scope subject to.
Claims (10)
1. a kind of accurate information method for pushing, which is characterized in that the accurate information method for pushing includes that user actively searches, institute
It states user and actively searches and include:
The selection result that user selects option information and generates is obtained, according to the selection result from relationship information library
Obtain the merchandise news of corresponding end article, wherein the option information includes identity option, supply dimension and logic fortune
Operator, the identity option are to treat push according to businessman for switching different identity roles, the supply dimension for user
Commodity be managed and the characteristic dimension that is arranged and generate, the relationship information library include the user user identity information,
The merchandise news and operational degree information of the commodity to be pushed, the user identity information is for uniquely indicating the use
Family, the operational degree information are used to characterize user and treat the degree that the merchandise news of push commodity is operated；
If the number of the merchandise news of the end article is not zero, the merchandise news of the end article is pushed to the use
Family；
Obtain the first behavioral chain data that the user operates the merchandise news of end article and generates；
The relationship information library is updated according to the first behavioral chain data.
2. accurate information method for pushing according to claim 1, which is characterized in that the relationship information library further includes feature
Information, frequency information and temporal information, the characteristic information include the spy that businessman is arranged according to the feature of commodity to be pushed
Keyword is levied, the frequency information is the frequency that user operates the merchandise news of end article, and the temporal information is
The time that user operates the merchandise news of end article.
3. accurate information method for pushing according to claim 1, which is characterized in that the first behavioral chain data include behaviour
Make the user identity information of type, operating time and the user.
4. accurate information method for pushing according to claim 1, which is characterized in that the accurate information method for pushing also wraps
It includes businessman actively to search, the businessman, which actively searches, includes:
The commodity for obtaining businessman's input search information, search information according to the commodity and obtain corresponding mesh from relationship information library
Mark the merchandise news of commodity；
The conditional information for obtaining businessman's setting, obtains corresponding target user's according to the conditional information from relationship information library
User identity information；
If the number of the user identity information obtained is not zero, the merchandise news of the end article is pushed to the user
The target user that identification information is characterized；
Obtain the second behavioral chain data that the target user operates the merchandise news of end article and generates；
The relationship information library is updated according to the second behavioral chain data.
5. accurate information method for pushing according to claim 4, which is characterized in that in the condition of the acquisition businessman setting
Information is also wrapped according to the conditional information after the user identity information for obtaining corresponding target user in relationship information library
It includes:
If the number of the user identity information obtained is zero, the merchandise news of the end article is pushed to relationship information library
In the target user that is characterized of each user identity information.
6. accurate information method for pushing according to claim 4, which is characterized in that in the condition of the acquisition businessman setting
Information is also wrapped according to the conditional information after the user identity information for obtaining corresponding target user in relationship information library
It includes:
If the number of the user identity information obtained is zero, judge whether within the default waiting time；
If return is described to obtain corresponding mesh according to the conditional information from relationship information library within the default waiting time
The step of marking the user identity information of user.
7. a kind of accurate information supplying system, which is characterized in that the accurate information supplying system includes: that user actively searches mould
Block and businessman's active searching module, wherein user's active searching module includes:
First acquisition unit, the selection result that option information is selected and is generated for obtaining user, according to the selection
As a result the merchandise news of corresponding end article is obtained from relationship information library, wherein the option information include identity option,
Dimension and logical operator are supplied, the identity option is for switching different identity roles, the supply dimension for user
For according to businessman treat push commodity be managed and the characteristic dimension that is arranged and generate, the relationship information library includes the use
The merchandise news and operational degree information of the user identity information at family, the commodity to be pushed, the user identity information are used
In uniquely indicating the user, the merchandise news that the operational degree information treats push commodity for characterizing user is operated
Degree；
First push unit pushes the end article if the number of the merchandise news for the end article is not zero
Merchandise news is to the user；
Second acquisition unit, the first behavior that the merchandise news of end article is operated and is generated for obtaining the user
Chain data；And
First updating unit, for being updated according to the first behavioral chain data to the relationship information library；
Businessman's active searching module includes:
Third acquiring unit, the commodity for obtaining businessman's input search information, search information according to the commodity and provide from relationship
The merchandise news of corresponding end article is obtained in material library；
4th acquiring unit is obtained from relationship information library for obtaining the conditional information of businessman's setting according to the conditional information
Take the user identity information of corresponding target user；
Second push unit pushes the end article if the number of the user identity information for acquisition is not zero
The target user that merchandise news is characterized to the user identity information；
5th acquiring unit, for obtain the target user merchandise news of end article is operated and generate second
Behavioral chain data；And
Second updating unit, for being updated according to the second behavioral chain data to the relationship information library.
8. accurate information supplying system according to claim 7, which is characterized in that businessman's active searching module is also wrapped
It includes:
Third push unit pushes the quotient of the end article if the number of the user identity information for acquisition is zero
The target user that each user identity information of the product information into relationship information library is characterized.
9. accurate information supplying system according to claim 7, which is characterized in that businessman's active searching module is also wrapped
It includes:
Time judging unit judges whether to wait in default if the number of the user identity information for acquisition is zero
Within time, if it is described according to condition letter to execute to call the 4th acquiring unit within the default waiting time
The step of breath obtains the user identity information of corresponding target user from relationship information library.
10. a kind of accurate information pushing equipment, which is characterized in that the accurate information pushing equipment includes: processor and storage
Device, wherein the memory is stored with program instruction, and the processor is used to execute program instruction stored in memory,
Described program instruction makes the processor execute accurate information as claimed in any one of claims 1 to 6 when being executed by a processor
Method for pushing.
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