CN108960910A - A kind of advertisement placement method and server - Google Patents
A kind of advertisement placement method and server Download PDFInfo
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- CN108960910A CN108960910A CN201810667079.1A CN201810667079A CN108960910A CN 108960910 A CN108960910 A CN 108960910A CN 201810667079 A CN201810667079 A CN 201810667079A CN 108960910 A CN108960910 A CN 108960910A
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Abstract
The present invention provides a kind of advertisement placement method and server, method includes: to judge whether target device meets the fixed condition of targeted advertisements business, obtains the device id of the target device；If the target device meets the fixed condition of targeted advertisements business, according to the device id of the target device, check whether the target device has network behavior record within the current preset period in the advertising business matching list；If the target device has network behavior record within a preset period of time, the ad content of targeted advertisements business is launched to the corresponding target device of the device id.The present invention realizes that efficient advertisement accurately is launched, the cost that less advertisement is launched.
Description
Technical field
The present invention relates to advertisement putting field, espespecially a kind of advertisement placement method and server.
Background technique
With popularizing for intelligent terminal, major hardware vendor increasingly payes attention to its hardware data produced,
The market bonus of its internet operation plate also increasingly highlights, and the web advertisement has been increasingly becoming a kind of mainstream advertisement dispensing
Mode.
Compare with conventional advertisement mediums, Internet advertising wide coverage is at low cost, it is interactive strong the features such as, and
More proper present people's lives mode.However the information communication mechanism of good user terminal how is used, it improves advertisement and launches
Effect, become one of the important problem that current major hardware production firm launches business in Internet advertising.
For the analysis for launching the low and existing advertising mechanism of displaying rate that current Intelligent hardware advertisement is launched, discovery is moved
The advertisement of dynamic terminal launches and shows that the condition of validity is that comparison is harsh, such as sends advertisement in cloud platform and launch request
When, if customer mobile terminal there is no online so that the terminal dispensing of target user cause to launch due to matter of time it is effective
Rate is extremely low, the resource that significant wastage cloud platform advertisement is launched.
Therefore, for the validity that advertisement is launched, the present invention provides a kind of advertisement placement method and servers.
Summary of the invention
The object of the present invention is to provide a kind of advertisement placement method and servers, realize effective advertisement accurately and launch.
Technical solution provided by the invention is as follows:
The present invention provides a kind of advertisement placement methods, comprising steps of judging whether target device meets targeted advertisements industry
The fixed condition of business obtains the device id of the target device；If the target device meets the dispensing item of targeted advertisements business
Part checks the target device current pre- then according to the device id of the target device in the advertising business matching list
If whether there is network behavior record in the period；If the target device has network behavior record within a preset period of time, to
The corresponding target device of the device id launches the ad content of targeted advertisements business.
Preferably, it further comprises the steps of: according to crawler technology, crawls network data relevant to targeted advertisements business；And root
It is formulated according to the dispensing keyword extracted from the network data and launches matching rule；Extracted from historical network data with
Log information, the corresponding device id of the log information and the log information that the dispensing matching rule matches are corresponding
The network behavior time；According to the corresponding device id of the log information, the log information corresponding network behavior time, with
And content is launched in advertisement, establishes advertising business matching list.
Preferably, according to the corresponding device id of the log information, the log information corresponding network behavior time, with
And content is launched in advertisement, establishes advertising business matching list, this step specifically includes: S031 constructs the advertising business initial matching
Table, the advertising business initial matching table include major key column, time fences, billboard, and the billboard includes at least one level-one
Ad classification, each rank advertisement label include the classification of at least one secondary advertisement, and each secondary advertisement classification includes at least one
The ad content set of content composition is launched in a advertisement；The corresponding device id of the log information is inserted into the targeted advertisements industry
The rank advertisement of business is classified in corresponding major key column, and the log information corresponding network behavior time is inserted into the device id pair
In the time fences answered, to establish the advertising business matching list.
Preferably, the ad content of targeted advertisements business, this step tool are launched to the corresponding target device of the device id
Body includes: that the corresponding ad content set of the target service is found out in the advertising business matching list；To the advertisement
Properties collection is split, and finds out ad content corresponding with targeted advertisements business, and be thrown to the device id pair
The target device answered.
Preferably, judge whether target device meets the fixed condition of targeted advertisements business, this step specifically includes: obtaining
The browsing of the current web page of the target device records；Judge whether the current web page encrypts；Unencryption is then judged described
Target device meets fixed condition, if encryption, judges that the target device portion meets fixed condition.
The present invention also provides a kind of advertisement releasing server, server includes: judgment module, for judging target device
Whether the fixed condition of targeted advertisements business is met；Module is obtained, is electrically connected with the judgment module, if full for target device
The fixed condition of foot-eye advertising business then obtains the device id of the target device；Searching module, with the acquisition module electricity
Connection, for then according to the device id of the target device, checking that the target device exists in the advertising business matching list
Whether network behavior record is had in the current preset period；Putting module is electrically connected with the searching module, if being used for the mesh
Marking device has network behavior record within a preset period of time, then launches targeted advertisements industry to the corresponding target device of the device id
The ad content of business.
Preferably, server further include: data crawl module, are also used to be crawled and targeted advertisements industry according to crawler technology
It is engaged in relevant network data；Rulemaking module crawls module with the data and is electrically connected, and is used for basis from the network data
In the dispensing keyword that extracts formulate and launch matching rule；Data extraction module is electrically connected with the Rulemaking module, is used
It is corresponding in log information, the log information extracted from historical network data with the dispensing matching rule matches
Device id and the log information corresponding network behavior time；Matching list constructs module, with the data extraction module electricity
Connection, for according to the corresponding device id of the log information, the log information corresponding network behavior time and advertisement
Content is launched, advertising business matching list is established.
Preferably, the matching list building module specifically includes: framework establishment submodule, for constructing the advertising business
Initial matching table, the advertising business initial matching table include major key column, time fences, billboard, and the billboard includes at least
One rank advertisement classification, each rank advertisement label include the classification of at least one secondary advertisement, each secondary advertisement classification packet
At least one ad content set is included, each ad content set includes that content is launched at least one advertisement；Information is inserted into submodule
Block is electrically connected with the framework establishment submodule, for the corresponding device id of the log information to be inserted into the targeted advertisements
The rank advertisement of business is classified in corresponding major key column, and the log information corresponding network behavior time is inserted into the device id
In corresponding time fences, to establish the advertising business matching list.
Preferably, the searching module is also used to find out the target service pair in the advertising business matching list
The ad content set answered；The searching module is found out and targeted advertisements for splitting to the ad content set
The corresponding ad content of business；The putting module is launched for that will find out ad content corresponding with targeted advertisements business
To the corresponding target device of the device id.
Preferably, the acquisition module is also used to obtain the browsing record of the current web page of the target device；
The judgment module, is also used to judge whether the current web page encrypts；If unencryption, the target is judged
Equipment meets fixed condition, if encryption, judges that the target device portion meets fixed condition.
A kind of advertisement placement method and server provided through the invention can be brought following at least one beneficial to effect
Fruit:
1, when launching in the present invention to target device, not cover type is launched, but needs to check that target device exists
Whether preset time period has network behavior record, thus judges whether user equipment is online.When judging that user equipment is online,
Launched again, can greatly improve in this way advertisement dispensing validity, avoid user equipment it is not online when, generation it is invalid
It launches, while also reducing the cost of dispensing.
2, the present invention makes dispensing matching rule according to targeted advertisements business, only meets the equipment for launching matching rule
It can be just launched advertisement, can be realized the accurate dispensing of advertisement in this way, reduce invalid dispensing, reduce the cost that advertisement is launched.
3, the present invention can quickly find by the advertising business matching list established and need to carry out targeted advertisements business throwing
The device id put provides the basis quickly searched for the accurate dispensing of advertisement.
Detailed description of the invention
Below by clearly understandable mode, preferred embodiment is described with reference to the drawings, to a kind of advertisement placement method and
Above-mentioned characteristic, technical characteristic, advantage and its implementation of server are further described.
Fig. 1 is a kind of flow chart of one embodiment of advertisement placement method of the present invention；
Fig. 2 is a kind of flow chart of another embodiment of advertisement placement method of the present invention；
Fig. 3 is a kind of structural schematic diagram of one embodiment of advertisement releasing server of the present invention.
Drawing reference numeral explanation:
1- judgment module, 2- obtain module, 3- searching module, 4- putting module, 5- data and crawl module, 6- Rulemaking
Module, 7- data extraction module, 8- matching list building module, 81- framework establishment submodule, 82- information are inserted into submodule.
Specific embodiment
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, Detailed description of the invention will be compareed below
A specific embodiment of the invention.It should be evident that drawings in the following description are only some embodiments of the invention, for
For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing, and obtain other embodiments.
To make simplified form, part related to the present invention is only schematically shown in each figure, they are not represented
Its practical structures as product.In addition, there is identical structure or function in some figures so that simplified form is easy to understand
Component only symbolically depicts one of those, or has only marked one of those.Herein, "one" is not only indicated
" only this ", can also indicate the situation of " more than one ".
The present invention provides a kind of one embodiment of advertisement placement method, as shown in Figure 1, comprising:
S1 judges whether target device meets the fixed condition of targeted advertisements business；
S2 is if satisfied, then obtain the device id of the target device；
S3 and according to the device id of the target device, checks that the target device exists in the advertising business matching list
Whether network behavior record is had in the current preset period；If not satisfied, thening follow the steps S4；
S4 to the corresponding target device of the device id if so, then launch the ad content of targeted advertisements business；If nothing,
Execute step S5；
S5 abandons launching the target device.
The web advertisement has been increasingly becoming a kind of mainstream advertisement putting mode, compares with conventional advertisement mediums, internet is wide
Accuse wide coverage, it is at low cost, it is interactive strong the features such as, and more proper present people's lives mode.
The prior art is much launched using cover type, i.e., when carrying out advertisement dispensing to all target devices
It is launched simultaneously.It but for a user, is not all equipment to be kept to be online in 24 hours, when more,
Equipment is not in presence, if equipment is in non-online state, even if having launched advertisement, user also be can't see extensively
It accuses.Thus one, the validity that advertisement is launched will have a greatly reduced quality.
The present invention needs to look into advertising business matching list to improve the validity of advertisement dispensing when advertisement is launched
See whether target device has network behavior record in the current preset period (such as in current 3 minutes), if target device is being worked as
Preceding preset time period has behavior record, then illustrates that target device is used in user now, corresponding to the device id at this time
Target device launches the ad content of targeted advertisements business, and user can see the ad content of dispensing in time, greatly improve
The validity that advertisement is launched.
As shown in Fig. 2, the purpose of advertisement delivery effectiveness is improved in order to realize that accurate advertisement is launched, the present invention also provides
A kind of one embodiment of advertisement placement method, comprising:
S01 crawls network data relevant to targeted advertisements business according to crawler technology；And according to from the network data
In the dispensing keyword that extracts formulate and launch matching rule；
S02 extracts the log information to match with the dispensing matching rule, the log from historical network data
The corresponding device id of information and the log information corresponding network behavior time；
S03 is according to the corresponding device id of the log information, the log information corresponding network behavior time, Yi Jiguang
It accuses and launches content, establish advertising business matching list.
Preferably, step S3 specifically includes step: S031 constructs the advertising business initial matching table, the advertising business
Initial matching table includes major key column, time fences, billboard, and the billboard includes the classification of at least one rank advertisement, Mei Geyi
Grade advertisement tag includes the classification of at least one secondary advertisement, and each secondary advertisement classification includes that content group is launched at least one advertisement
At ad content set；
S032 corresponds to the rank advertisement classification that the corresponding device id of the log information is inserted into the targeted advertisements business
Major key column in, the log information corresponding network behavior time is inserted into the corresponding time fences of the device id, to build
Found the advertising business matching list.
S11 obtains the browsing record of the current web page of the target device；
S12 judges whether the current web page encrypts；
If S13 unencryption, judge that the target device meets fixed condition, if S14 is encrypted, judges the target
Equipment portion meets fixed condition.
If the target device portion S2 meets fixed condition, the device id of the target device is obtained；
If the S3 target device meets the fixed condition of targeted advertisements business, according to the device id, described wide
Check whether the target device has network behavior record within the current preset period in announcement business matching list；If so, then holding
Row step S41；If nothing thens follow the steps S5；
S41 then finds out the corresponding ad content set of the target service in the advertising business matching list；
S42 splits the ad content set, finds out ad content corresponding with targeted advertisements business, and will
It is thrown to the corresponding target device of the device id.
S5 abandons launching the target device.
Specifically, targeted advertisements business described in the present embodiment refers to the business of advertisement dispensing to be carried out, this implementation
Example is by taking the advertising business of Huawei's P20 mobile phone is launched as an example.In order to improve the validity of accurate advertisement dispensing, current embodiment require that building
Vertical building advertising business matching list, specific construction method are as follows:
Firstly, can crawl network data relevant to targeted advertisements business (Huawei's P20 mobile phone) according to crawler technology, mention
Take out relevant to targeted advertisements business keyword, for example, can be crawled on Huawei official website keyword " huawei ",
" P20 " " mobile phone " etc. launches keyword, may then pass through these keywords and formulates dispensing matching rule, such as meets above-mentioned two
A dispensing keyword can meet dispensing matching rule.
Secondly, the advertising business initial matching table with general structure can be set before establishing advertising business matching list,
The advertising business initial matching table includes major key column, time fences, billboard, and billboard includes at least one rank advertisement point
Class, each rank advertisement label include the classification of at least one secondary advertisement, and each secondary advertisement classification includes at least one advertisement
Launch the ad content set of content composition.
Again, since each terminal device can have corresponding log recording when surfing the web, these log recording meetings
It is recorded in big data platform, passes through the web-based history of the extractable each terminal out in the library hive of big data platform hadoop framework
Data.Thus, it is possible to extract the log information to match with the dispensing matching rule, the day from historical network data
The corresponding device id of will information and the log information corresponding network behavior time.For example, certain user is 1 to set by ID
For (this equipment for convenience's sake, is known as device id 1 hereinafter) device id 1 in Huawei's official's online browsing Huawei P20 mobile phone,
The relevant log recording of Huawei's P20 mobile phone can be generated, launches matching rule (such as log information if meeting by log recording
In contain the keywords such as " Huawei ", " P20 "), then it is a kind of this equipment to be classified as equipment to be put, and pass through log information acquisition
The device id of this equipment and the network behavior time of log information.If equipment does not browse net relevant to Huawei's P20 mobile phone
Page, then log recording will not meet dispensing matching rule.
After getting the corresponding device id of the log information and the log information corresponding network behavior time,
The corresponding device id of the log information is inserted into the corresponding major key column of rank advertisement classification of the targeted advertisements business, it will
The log information corresponding network behavior time is inserted into the corresponding time fences of the device id, to establish the advertising business
Matching list, as shown in the table:
If the current time be on 06 25th, 2,018 10 points 30 minutes, it is assumed that at this time will to device id 1 push Huawei P20 hand
The advertisement of machine, server can judge whether current web page is encryption webpage according to 1 current web page of device id browsing record is obtained
(such as http is then the webpage of non-encryption type, and https is then the webpage for belonging to encryption type), if unencryption, judges
The target device meets fixed condition, can be launched.
Due to can be seen that device id 1 on 06 25th, 2018 10:25:46,06 month 2018 from dispensing matching list
10:26:03 on the 25th, 25 days 06 month these three periods of 10:28:13 in 2018 have browsing relevant to " Huawei's P20 mobile phone "
Information, if the current preset period in step S2 is set as current 5 minutes, it can be seen that within current 5 minutes, equipment
ID1 has the browsing record in relation to " Huawei's P20 mobile phone " three times, then can determine whether out that device id 1 is now arranged in presence, throw at this time
The validity for putting advertisement is very high.The ad content set in the corresponding billboard of device id 1 can be split at this time,
The ad content set that Huawei's P20 mobile phone is found in secondary advertisement classification throws Huawei's P20 mobile phone advertisement that this needs is launched
It puts to device id 1.Equally, other equipment can also be launched in the same way.
The present invention provides a kind of one embodiment of advertisement releasing server, server includes:
Judgment module 1, for judging whether target device meets the fixed condition of targeted advertisements business,
Module 2 is obtained, is electrically connected with the judgment module 1, if meeting the dispensing of targeted advertisements business for target device
Condition then obtains the device id of the target device；
Searching module 3 is electrically connected with the acquisition module 2, for then according to the device id of the target device, described
Check whether the target device has network behavior record within the current preset period in advertising business matching list；
Putting module 4 is electrically connected with the searching module 3, if having net within a preset period of time for the target device
Network behavior record then launches the ad content of targeted advertisements business to the corresponding target device of the device id.
The web advertisement has been increasingly becoming a kind of mainstream advertisement putting mode, compares with conventional advertisement mediums, internet is wide
Accuse wide coverage, it is at low cost, it is interactive strong the features such as, and more proper present people's lives mode.
The prior art is much launched using cover type, i.e., when carrying out advertisement dispensing to all target devices
It is launched simultaneously.It but for a user, is not all equipment to be kept to be online in 24 hours, more often, if
Standby to be not in presence, if equipment is in non-online state, even if having launched advertisement, user also be can't see extensively
It accuses.Thus one, the validity that advertisement is launched will have a greatly reduced quality.
The present invention needs to look into advertising business matching list to improve the validity of advertisement dispensing when advertisement is launched
See whether target device has network behavior record in the current preset period (such as in current 3 minutes), if target device is being worked as
Preceding preset time period has behavior record, then illustrates that target device is used in user now, corresponding to the device id at this time
Target device launches the ad content of targeted advertisements business, and user can see the ad content of dispensing in time, greatly improve
The validity that advertisement is launched.
As shown in figure 3, the present invention also provides a kind of another embodiment of advertisement releasing server, server includes:
Data crawl module 5, are also used to crawl network data relevant to targeted advertisements business according to crawler technology；
Rulemaking module 6 crawls module 5 with the data and is electrically connected, for extracting according to from the network data
Dispensing keyword out, which is formulated, launches matching rule；
Data extraction module 7 is electrically connected with the Rulemaking module 6, for extracted from historical network data with
Log information, the corresponding device id of the log information and the log information that the dispensing matching rule matches are corresponding
The network behavior time；
Matching list constructs module 8, is electrically connected with the data extraction module 7, for corresponding according to the log information
Device id, the log information corresponding network behavior time and advertisement launch content, establish advertising business matching list.
The matching list building module 8 specifically includes:
Framework establishment submodule 81, for constructing the advertising business initial matching table, the advertising business initial matching
Table includes major key column, time fences, billboard, and the billboard includes the classification of at least one rank advertisement, each rank advertisement mark
Label include that at least one secondary advertisement is classified, and each secondary advertisement classification includes at least one ad content set, each advertisement
Properties collection includes that content is launched at least one advertisement；
Information is inserted into submodule 82, is electrically connected with the framework establishment submodule 81, for the log information is corresponding
Device id be inserted into the rank advertisement of the targeted advertisements business and classify in corresponding major key column, by the corresponding network of log information
Time of the act is inserted into the corresponding time fences of the device id, to establish the advertising business matching list.
The acquisition module 2 is also used to obtain the browsing record of the current web page of the target device；
The judgment module 1 is electrically connected, for judging whether the current web page encrypts with the acquisition module 2；If not
Encryption, then judge that the target device meets fixed condition, if encryption, judges that the target device portion meets and launches item
Part.
Module 2 is obtained, is electrically connected with the judgment module 1, if meeting the dispensing of targeted advertisements business for target device
Condition then obtains the device id of the target device；
Searching module 3 is electrically connected, for then according to the mesh with the acquisition module 2, matching list building module 8
The device id of marking device checks whether the target device has within the current preset period in the advertising business matching list
Network behavior record；
It is corresponding wide to be also used to find out the target service in the advertising business matching list for the searching module 3
Accuse properties collection；
The searching module 3 is found out corresponding with targeted advertisements business for splitting to the ad content set
Ad content；
The putting module 4 is also electrically connected with the searching module 3, corresponding with targeted advertisements business for that will find out
Ad content be thrown to the corresponding target device of the device id.
Specifically, targeted advertisements business described in the present embodiment refers to the business of advertisement dispensing to be carried out, this implementation
Example is by taking the advertising business of the small love speaker of millet is launched as an example.In order to improve the validity of accurate advertisement dispensing, current embodiment require that
Establish building advertising business matching list, specific construction method are as follows:
Firstly, can crawl network data relevant to targeted advertisements business (the small love speaker of millet) according to crawler technology, mention
Relevant to targeted advertisements business keyword is taken out, such as the keyword " millet ", " small that can be crawled on millet official website
Love " " speaker " etc. launches keyword, may then pass through these keywords and formulates dispensing matching rule, such as meets above-mentioned all
It launches keyword and meets dispensing matching rule.
Secondly, the advertising business initial matching table with general structure can be set before establishing advertising business matching list,
The advertising business initial matching table includes major key column, time fences, billboard, and billboard includes at least one rank advertisement point
Class, each rank advertisement label include the classification of at least one secondary advertisement, and each secondary advertisement classification includes at least one advertisement
Launch the ad content set of content composition.
Since each terminal device can have corresponding log recording when surfing the web, these log recordings can all be recorded
Into big data platform, pass through the web-based history number of the extractable each terminal out in the library hive of big data platform hadoop framework
According to.Thus, it is possible to extract the log information to match with the dispensing matching rule, the log from historical network data
The corresponding device id of information and the log information corresponding network behavior time.
For example, equipment (this equipment for convenience's sake, is known as device id 2 hereinafter) equipment that certain user is 2 by ID
ID2 can generate the relevant log recording of small love speaker, throw if log recording meets in the small love speaker of millet official's online browsing
Put matching rule (such as the keywords such as " millet ", " small love " " speaker " are contained in log information), then by this equipment be classified as to
Dispensing device is a kind of, and the device id of this equipment and the network behavior time of log information are obtained by log information.By institute
It states the corresponding device id of log information to be inserted into the corresponding major key column of rank advertisement classification of the targeted advertisements business, by log
The information corresponding network behavior time is inserted into the corresponding time fences of the device id, to establish the advertising business matching
Table, as shown in the table:
Now current time be on 06 25th, 2,018 23 points just, if at this time will be to the corresponding target device of device id 2
The advertisement of small love speaker is pushed, server can browse record according to the current web page for obtaining the corresponding equipment of device id 2, judge to work as
Whether preceding webpage is that (such as http is then the webpage of non-encryption type to encryption webpage, and https is then the net for belonging to encryption type
Page), if unencryption, judges that the target device meets fixed condition, can be launched.
The current preset period can be set as current 5 minutes in the present embodiment, it can be seen that within current 5 minutes, if
Standby ID1 is not recorded about the browsing of " small love speaker ", and the advertisement for thus then not carrying out small love speaker to device id 2 is launched.
If but current time be on 06 25th, 2018 22:30:12, since device id 2 was on 06 25th, 2,018 20:
24:43 has network behavior relevant to small love speaker to record, then can find corresponding and ad classification by the ID of equipment:
Then millet finds small love speaker by secondary classification again, by splitting to ad content set, find out current needs
That launches has the advertisement for turning down love speaker.
It should be noted that above-described embodiment can be freely combined as needed.The above is only of the invention preferred
Embodiment, it is noted that for those skilled in the art, in the premise for not departing from the principle of the invention
Under, several improvements and modifications can also be made, these modifications and embellishments should also be considered as the scope of protection of the present invention.
Claims (10)
1. a kind of advertisement placement method, which is characterized in that comprising steps of
Judge whether target device meets the fixed condition of targeted advertisements business；
If the target device meets the fixed condition of targeted advertisements business, the device id of the target device, and root are obtained
According to the device id of the target device, check the target device in the current preset period in the advertising business matching list
Inside whether there is network behavior record；
If the target device has network behavior record within a preset period of time, thrown to the corresponding target device of the device id
Put the ad content of targeted advertisements business.
2. a kind of advertisement placement method according to claim 1, which is characterized in that further comprise the steps of:
According to crawler technology, network data relevant to targeted advertisements business is crawled；And it is extracted according to from the network data
Dispensing keyword out, which is formulated, launches matching rule；
It is extracted from historical network data corresponding with log information, the log information that the dispensing matching rule matches
Device id and the log information corresponding network behavior time；
According to the corresponding device id of the log information, the log information corresponding network behavior time and advertisement are launched
Content establishes advertising business matching list.
3. a kind of advertisement placement method according to claim 2, which is characterized in that set according to the log information is corresponding
Standby ID, the log information corresponding network behavior time and advertisement launch content, establish advertising business matching list, this step
Suddenly it specifically includes:
The advertising business initial matching table is constructed, the advertising business initial matching table includes major key column, time fences, advertisement
Column, the billboard include the classification of at least one rank advertisement, and each rank advertisement label includes at least one secondary advertisement point
Class, each secondary advertisement classification include the ad content set that content composition is launched at least one advertisement；
The corresponding device id of the log information is inserted into the corresponding major key column of rank advertisement classification of the targeted advertisements business
In, the log information corresponding network behavior time is inserted into the corresponding time fences of the device id, to establish described wide
Announcement business matching list.
4. a kind of advertisement placement method according to claim 3, which is characterized in that set to the corresponding target of the device id
The standby ad content for launching targeted advertisements business, this step specifically include:
The corresponding ad content set of the target service is found out in the advertising business matching list；
The ad content set is split, finds out ad content corresponding with targeted advertisements business, and launched
To the corresponding target device of the device id.
5. a kind of advertisement placement method described in any one of -4 according to claim 1, which is characterized in that judge that target device is
The no fixed condition for meeting targeted advertisements business, this step specifically include:
Obtain the browsing record of the current web page of the target device；
Judge whether the current web page encrypts；
If unencryption, judge that the target device meets fixed condition, if encryption, judges that the target device portion meets
Fixed condition.
6. a kind of advertisement releasing server, which is characterized in that server includes:
Judgment module, for judging whether target device meets the fixed condition of targeted advertisements business；
Module is obtained, is electrically connected with the judgment module, if meeting the fixed condition of targeted advertisements business for target device,
Obtain the device id of the target device；
Searching module is electrically connected with the acquisition module, for then according to the device id of the target device, in the advertising
Check whether the target device has network behavior record within the current preset period in business matching list；
Putting module is electrically connected with the searching module, if having network behavior within a preset period of time for the target device
Record then launches the ad content of targeted advertisements business to the corresponding target device of the device id.
7. a kind of advertisement releasing server according to claim 6, which is characterized in that the server further include:
Data crawl module, are also used to crawl network data relevant to targeted advertisements business according to crawler technology；
Rulemaking module crawls module with the data and is electrically connected, for according to the throwing extracted from the network data
It puts keyword and formulates dispensing matching rule；
Data extraction module is electrically connected with the Rulemaking module, for extracting from historical network data and the throwing
Put log information, the corresponding device id of the log information and the corresponding network of the log information that matching rule matches
Time of the act；
Matching list constructs module, is electrically connected with the data extraction module, is used for according to the corresponding device id of the log information,
Content is launched in the log information corresponding network behavior time and advertisement, establishes advertising business matching list.
8. a kind of advertisement releasing server according to claim 7, which is characterized in that the matching list building module is specific
Include:
Framework establishment submodule, for constructing the advertising business initial matching table, the advertising business initial matching table includes
Major key column, time fences, billboard, the billboard include the classification of at least one rank advertisement, and each rank advertisement label includes
The classification of at least one secondary advertisement, each secondary advertisement classification includes at least one ad content set, each ad content collection
Close includes that content is launched at least one advertisement；
Information is inserted into submodule, is electrically connected with the framework establishment submodule, is used for the corresponding device id of the log information
It is inserted into the corresponding major key column of rank advertisement classification of the targeted advertisements business, by the log information corresponding network behavior time
It is inserted into the corresponding time fences of the device id, to establish the advertising business matching list.
9. a kind of advertisement releasing server according to claim 8, it is characterised in that:
The searching module is also used to find out the corresponding ad content of the target service in the advertising business matching list
Set；
The searching module is found out corresponding with targeted advertisements business wide for splitting to the ad content set
Accuse content；
The putting module, for that will find out ad content corresponding with targeted advertisements business, to be thrown to the device id corresponding
Target device.
10. a kind of advertisement releasing server according to any one of claim 6-9, it is characterised in that:
The acquisition module is also used to obtain the browsing record of the current web page of the target device；
The judgment module, is also used to judge whether the current web page encrypts；If unencryption, the target device is judged
Meet fixed condition, if encryption, judges that the target device portion meets fixed condition.
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