CN108900882A - A kind of advertisement interaction systems and its method based on naked eye 3D - Google Patents

A kind of advertisement interaction systems and its method based on naked eye 3D Download PDF

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Publication number
CN108900882A
CN108900882A CN201810783876.6A CN201810783876A CN108900882A CN 108900882 A CN108900882 A CN 108900882A CN 201810783876 A CN201810783876 A CN 201810783876A CN 108900882 A CN108900882 A CN 108900882A
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CN
China
Prior art keywords
user
naked eye
advertisement
information
interaction
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201810783876.6A
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Chinese (zh)
Inventor
樊燚
樊宸
吴宸
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Hangzhou Hang Kai Technology Co Ltd
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Hangzhou Hang Kai Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority to CN201810783876.6A priority Critical patent/CN108900882A/en
Publication of CN108900882A publication Critical patent/CN108900882A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44218Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/816Monomedia components thereof involving special video data, e.g 3D video

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the invention discloses a kind of advertisement interaction systems and its method based on naked eye 3D, system includes image capture device, interaction robot, data storage device and naked eye 3D display terminal;Interaction robot is used to call the data information in data storage device to carry out identifying processing to user's picture, to obtain user's characteristic information;Interaction robot, which is also used to input information according to user's characteristic information and user, determines information to be matched, calls data storage device to obtain to advertisement according to information to be matched, and will be sent to naked eye 3D display terminal to advertisement and show.Implement the embodiment of the present invention, different advertising informations can be pushed for different crowd, enhance the interactivity of ad system, improve advertisement delivery effect.

Description

A kind of advertisement interaction systems and its method based on naked eye 3D
Technical field
The present invention relates to advertisement promotion technical fields, and in particular to a kind of based on the advertisement interaction systems of naked eye 3D and its side Method.
Background technique
With the continuous development of Technology of Network Streaming Media, advertisement have become after paper media, radio station, TV and internet it The 5th media afterwards.Currently, advertisement can carry out the displaying of information by being distributed in the advertisement machine of each specific region.
But existing advertisement machine does not consider the demand of passing crowd, there is a serious shortage of interactions when showing advertising information Property, it is difficult to the concern of user is obtained, advertisement delivery effect is significantly reduced.
Summary of the invention
The embodiment of the present invention is designed to provide a kind of advertisement interaction systems and its method based on naked eye 3D, to be directed to Different crowd pushes different advertising informations, enhances the interactivity of ad system, improves advertisement delivery effect.
To achieve the above object, in a first aspect, the embodiment of the invention provides a kind of, the advertisement based on naked eye 3D interacts system System, including advertising lamp box, interaction robot and naked eye 3D display terminal, the interaction robot and naked eye 3D display terminal are equal Be set in the advertising lamp box, the interaction robot for receive user request and to the user request handled with Processing result is obtained, the interaction robot is also used to for the processing result to be sent to the naked eye 3D display terminal and show Show, the processing result includes the advertising information for different crowd.
Second aspect, the embodiment of the invention provides a kind of advertisement interaction systems based on naked eye 3D, including Image Acquisition Equipment, interaction robot, data storage device and naked eye 3D display terminal;
The interaction robot includes touch screen, and the touch screen is asked for receiving user's request according to the user It asks to described image acquisition equipment and sends shooting instruction;
Described image acquires equipment and is used to obtain user's picture according to the shooting instruction, and user's picture is sent To the interaction robot;
The interaction robot be also used to call the data information in the data storage device to user's picture into Row identifying processing, to obtain user's characteristic information, the user's characteristic information includes age of user and gender;
The touch screen shows a default gesture, and the touch screen inputs information, user's input for receiving user Information includes the width that duration and user needed for user fingerprints information, user complete the default gesture are drawn lines;
The interaction robot, which is also used to input information according to the user's characteristic information and user, determines information to be matched, It calls the data storage device to obtain to advertisement according to the information to be matched, and described will be sent to advertisement It is shown to the naked eye 3D display terminal.
As a kind of preferred embodiment of the application, the interaction robot is also used to know user's picture Other places reason, to obtain user's characteristic information, specifically includes:
The interaction robot uses the Face datection algorithm learnt based on face to detect user's picture, with Obtain facial image;
The interaction robot carries out identifying processing to the facial image, to obtain the user's characteristic information.
As a kind of preferred embodiment of the application, the Face datection algorithm based on face study includes Adaboost people Face detection algorithm, the Face datection algorithm based on bayesian criterion, the Face datection algorithm based on artificial neural network and branch Hold the Face datection algorithm of vector machine.
As a kind of preferred embodiment of the application, the advertisement interaction systems based on naked eye 3D further include advertising lamp Case, described image acquisition equipment, interaction robot, data storage device and naked eye 3D display terminal are all set in the advertisement In lamp box.
As a kind of preferred embodiment of the application, it includes camera that described image, which acquires equipment,.
As a kind of preferred embodiment of the application, the advertisement interaction systems based on naked eye 3D further include temperature and humidity Sensor, the Temperature Humidity Sensor are set in the advertising lamp box, for detecting the temperature and humidity in the advertising lamp box.
As a kind of preferred embodiment of the application, the advertisement interaction systems based on naked eye 3D further include alarm mould Block, for sending out alarm when the temperature and humidity in the advertising lamp box is more than preset value.
The third aspect, the embodiment of the invention also provides a kind of advertisement interactive approach based on naked eye 3D, this method is applicable in In advertisement interaction systems above-mentioned, this method includes:
The touch screen of the interaction robot receives user's request, and requests to acquire to described image according to the user and set Preparation send shooting instruction;
Described image acquires equipment and obtains user's picture according to the shooting instruction, and user's picture is sent to institute State interaction robot;
The interaction robot carries out identifying processing to user's picture, to obtain user's characteristic information, the user Characteristic information includes age of user and gender;
The touch screen receives user and inputs information, and it includes user fingerprints information, user's completion that the user, which inputs information, The width that duration needed for the default gesture and user are drawn lines;
The interaction robot inputs information according to the user's characteristic information and user and determines information to be matched, according to institute Stating information to be matched calls the data storage device to obtain to advertisement, and by it is described be sent to advertisement it is described Naked eye 3D display terminal;
The naked eye 3D display terminal shows described to advertisement.
Implement the advertisement interaction systems and its method based on naked eye 3D of the embodiment of the present invention, it can be real by interaction robot Interacting between current family and ad system, and different advertising informations can be pushed for different crowd, to further increase The strong interactivity of ad system, improves advertisement delivery effect.
Detailed description of the invention
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art Embodiment or attached drawing needed to be used in the description of the prior art are briefly described.In all the appended drawings, similar element Or part is generally identified by similar appended drawing reference.In attached drawing, each element or part might not be drawn according to actual ratio.
Fig. 1 is the structural schematic diagram for the advertisement interaction systems based on naked eye 3D that first embodiment of the invention provides;
Fig. 2 is the structural schematic diagram for the advertisement interaction systems based on naked eye 3D that second embodiment of the invention provides;
Fig. 3 is the flow diagram for the advertisement interactive approach based on naked eye 3D that first embodiment of the invention provides.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts Example, shall fall within the protection scope of the present invention.
Referring to FIG. 1, being that the structures of the advertisement interaction systems based on naked eye 3D provided by first embodiment of the invention is shown It is intended to, as shown, the system 100 includes advertising lamp box, interaction robot 10 and naked eye 3D display terminal 12, the interaction Robot 10 and naked eye 3D display terminal 12 are all set in the advertising lamp box, and the interaction robot 10 is for receiving user It requests and user request is handled to obtain processing result, 10 people of interaction machine is also used to tie the processing Fruit is sent to the naked eye 3D display terminal 12 and is shown, the processing result includes the advertising information for different crowd.
Implement the embodiment of the present invention the advertisement interaction systems based on naked eye 3D, can by interaction robot realize user with Interaction between ad system, and different advertising informations can be pushed for different crowd, to further enhance advertisement The interactivity of system, improves advertisement delivery effect.
Referring to FIG. 2, being that the structures of the advertisement interaction systems based on naked eye 3D provided by second embodiment of the invention is shown Be intended to, as shown, the system 200 may include image capture device 20, interaction robot 22, data storage device 24 and Naked eye 3D display terminal 26.
Wherein, in the present embodiment, image capture device 20 includes camera, for acquiring user's picture;Data storage Information, the data information include user's characteristic information and advertising information to equipment 24 for storing data.
Specifically, interaction robot 22 includes a touch screen, for receiving user's request, and is requested according to the user to figure As acquisition equipment 20 sends shooting instruction;For example, when a certain user goes to the advertisement interaction system based on naked eye 3D of the present embodiment System before when, user can operation touch-screen with issue user request, touch screen according to the user request send shooting instruction to image Acquire equipment 20.
Described image acquires equipment 20 and is used to obtain user's picture according to the shooting instruction, and user's picture is sent out It send to the interaction robot.
The interaction robot 22 is also used to call the data information in the data storage device to user's picture Identifying processing is carried out, to obtain user's characteristic information, the user's characteristic information includes age of user and gender;For example, described Interaction robot 22 detects user's picture using the Face datection algorithm learnt based on face, to obtain face figure Picture carries out identifying processing to the facial image, to obtain the user's characteristic information.Wherein, the face based on face study Detection algorithm includes Adaboost Face datection algorithm, the Face datection algorithm based on bayesian criterion, based on artificial neural network The Face datection algorithm of network and the Face datection algorithm of support vector machines.
The touch screen shows a default gesture, and the touch screen inputs information, user's input for receiving user Information includes the width that duration and user needed for user fingerprints information, user complete the default gesture are drawn lines.For example, The default gesture that touch screen is shown is circle, and user draws circle according to default gesture on the touchscreen with finger, in this mistake The width that Cheng Zhong, duration needed for touch screen can get user fingerprints information, user completes default gesture and user are drawn lines The information such as degree.Since the fingerprint of different user is different, it is different the time required to drawing default gesture on the touchscreen, example If child and old man's required time are longer, and then can be shorter the time required to adult, in addition, the width that user is drawn lines also can There are difference, such as child's dynamics are smaller, drawn line thickness may be relatively narrow, and line thickness drawn by adult may be wider. Therefore, the width that duration needed for can completing default gesture by user fingerprints information collected, user and user are drawn lines The information such as degree realize the judgement to age of user etc..
The interaction robot 22, which is also used to input information according to the user's characteristic information and user, determines letter to be matched Breath calls the data storage device 24 to obtain to advertisement according to the information to be matched, and will be described wide wait push Announcement is sent to the naked eye 3D display terminal 26 and is shown.For example, according in user's characteristic information age and gender can push away It measures and is stood at this time at this based on the artificial child before naked eye 3D advertisement interaction systems, input information according further to user and also sentence Disconnected is out child, therefore, can call data storage device 24 to obtain children's series advertisements, and aobvious by naked eye 3D display terminal 26 Show children's advertisement.
Further, the advertisement interaction systems 200 based on naked eye 3D further include advertising lamp box, and described image acquisition is set Standby 20, interaction robot 22, data storage device 24 and naked eye 3D display terminal 26 are all set in the advertising lamp box.
Further, the advertisement interaction systems based on naked eye 3D further include Temperature Humidity Sensor, and the temperature and humidity passes Sensor is set in the advertising lamp box, for detecting the temperature and humidity in the advertising lamp box.
Further, the advertisement interaction systems based on naked eye 3D further include alarm module, for working as the advertising lamp Temperature and humidity in case sends out alarm when being more than preset value.
Correspondingly, on the basis of advertisement interaction systems provided by above-described embodiment based on naked eye 3D, the present invention is real It applies example and additionally provides a kind of advertisement interactive approach based on naked eye 3D, this method is suitable for advertisement interaction systems above-mentioned.It please join Fig. 2 is examined, method includes:
S101, the touch screen for interacting robot receives user's request, and requests to acquire to described image according to the user Equipment sends shooting instruction;
S102, image capture device obtains user's picture according to the shooting instruction, and user's picture is sent to The interaction robot;
S103, interaction robot carries out identifying processing to user's picture, to obtain user's characteristic information, the user Characteristic information includes age of user and gender;
S104, touch screen receive user and input information, and it includes user fingerprints information, user's completion that the user, which inputs information, The width that duration needed for the default gesture and user are drawn lines;
S105, interaction robot input information according to the user's characteristic information and user and determine information to be matched, according to The information to be matched calls the data storage device to obtain to advertisement, and is sent to institute to advertisement for described State naked eye 3D display terminal;
S106, naked eye 3D display terminal show described to advertisement.
Implement the embodiment of the present invention the advertisement interactive approach based on naked eye 3D, can by interaction robot realize user with Interaction between ad system, and different advertising informations can be pushed for different crowd, to further enhance advertisement The interactivity of system, improves advertisement delivery effect.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in various equivalent modifications or replace It changes, these modifications or substitutions should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with right It is required that protection scope subject to.

Claims (9)

1. a kind of advertisement interaction systems based on naked eye 3D, which is characterized in that including advertising lamp box, interaction robot and naked eye 3D display terminal, the interaction robot and naked eye 3D display terminal are all set in the advertising lamp box, the interaction machine For receiving user's request and being handled user request to obtain processing result, the interaction robot is also used to people The processing result is sent to the naked eye 3D display terminal to show, the processing result includes for different crowd Advertising information.
2. a kind of advertisement interaction systems based on naked eye 3D, which is characterized in that including image capture device, interaction robot, number According to storage equipment and naked eye 3D display terminal;
The interaction robot includes touch screen, the touch screen for receive user request, and according to the user request to Described image acquires equipment and sends shooting instruction;
Described image acquires equipment and is used to obtain user's picture according to the shooting instruction, and user's picture is sent to institute State interaction robot;
The interaction robot is also used to call the data information in the data storage device to know to user's picture Other places reason, to obtain user's characteristic information, the user's characteristic information includes age of user and gender;
The touch screen shows a default gesture, and the touch screen inputs information for receiving user, and the user inputs information The width that duration needed for completing the default gesture including user fingerprints information, user and user are drawn lines;
The interaction robot, which is also used to input information according to the user's characteristic information and user, determines information to be matched, according to The information to be matched calls the data storage device to obtain to advertisement, and is sent to institute to advertisement for described Naked eye 3D display terminal is stated to be shown.
3. as claimed in claim 2 based on the advertisement interaction systems of naked eye 3D, which is characterized in that the interaction robot also uses It is specifically included in carrying out identifying processing to user's picture with obtaining user's characteristic information:
The interaction robot uses the Face datection algorithm learnt based on face to detect user's picture, to obtain Facial image;
The interaction robot carries out identifying processing to the facial image, to obtain the user's characteristic information.
4. as claimed in claim 3 based on the advertisement interaction systems of naked eye 3D, which is characterized in that the face based on face study Detection algorithm includes Adaboost Face datection algorithm, the Face datection algorithm based on bayesian criterion, based on artificial neural network The Face datection algorithm of network and the Face datection algorithm of support vector machines.
5. such as the described in any item advertisement interaction systems based on naked eye 3D of claim 2-4, which is characterized in that described based on naked The advertisement interaction systems of eye 3D further include advertising lamp box, described image acquire equipment, interaction robot, data storage device and Naked eye 3D display terminal is all set in the advertising lamp box.
6. as claimed in claim 5 based on the advertisement interaction systems of naked eye 3D, which is characterized in that described image acquires equipment packet Include camera.
7. as claimed in claim 6 based on the advertisement interaction systems of naked eye 3D, which is characterized in that described based on the wide of naked eye 3D Accusing interaction systems further includes Temperature Humidity Sensor, and the Temperature Humidity Sensor is set in the advertising lamp box, for detecting State the temperature and humidity in advertising lamp box.
8. as claimed in claim 7 based on the advertisement interaction systems of naked eye 3D, which is characterized in that described based on the wide of naked eye 3D Accusing interaction systems further includes alarm module, for sending out report when the temperature and humidity in the advertising lamp box is more than preset value It is alert.
9. a kind of advertisement interactive approach based on naked eye 3D, which is characterized in that the method is suitable for wide described in claim 5 Interaction systems are accused, the method includes:
The touch screen of the interaction robot receives user's request, and is requested to acquire equipment hair to described image according to the user Send shooting instruction;
Described image acquire equipment according to the shooting instruction obtain user's picture, and by user's picture be sent to it is described mutually Mobile robot;
The interaction robot is also used to call the data information in the data storage device to know to user's picture Other places reason, to obtain user's characteristic information, the user's characteristic information includes age of user and gender;
The touch screen receives user and inputs information, and it includes described in user fingerprints information, user complete that the user, which inputs information, The width that duration needed for default gesture and user are drawn lines;
The interaction robot inputs information according to the user's characteristic information and user and determines information to be matched, according to it is described to Match information calls the data storage device to obtain to advertisement, and is sent to the naked eye to advertisement for described 3D display terminal;
The naked eye 3D display terminal shows described to advertisement.
CN201810783876.6A 2018-07-17 2018-07-17 A kind of advertisement interaction systems and its method based on naked eye 3D Pending CN108900882A (en)

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