CN108845446B - Display device - Google Patents
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- CN108845446B CN108845446B CN201810988768.2A CN201810988768A CN108845446B CN 108845446 B CN108845446 B CN 108845446B CN 201810988768 A CN201810988768 A CN 201810988768A CN 108845446 B CN108845446 B CN 108845446B
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- G—PHYSICS
- G02—OPTICS
- G02F—OPTICAL DEVICES OR ARRANGEMENTS FOR THE CONTROL OF LIGHT BY MODIFICATION OF THE OPTICAL PROPERTIES OF THE MEDIA OF THE ELEMENTS INVOLVED THEREIN; NON-LINEAR OPTICS; FREQUENCY-CHANGING OF LIGHT; OPTICAL LOGIC ELEMENTS; OPTICAL ANALOGUE/DIGITAL CONVERTERS
- G02F1/00—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics
- G02F1/01—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour
- G02F1/13—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour based on liquid crystals, e.g. single liquid crystal display cells
- G02F1/133—Constructional arrangements; Operation of liquid crystal cells; Circuit arrangements
- G02F1/1333—Constructional arrangements; Manufacturing methods
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- G—PHYSICS
- G02—OPTICS
- G02F—OPTICAL DEVICES OR ARRANGEMENTS FOR THE CONTROL OF LIGHT BY MODIFICATION OF THE OPTICAL PROPERTIES OF THE MEDIA OF THE ELEMENTS INVOLVED THEREIN; NON-LINEAR OPTICS; FREQUENCY-CHANGING OF LIGHT; OPTICAL LOGIC ELEMENTS; OPTICAL ANALOGUE/DIGITAL CONVERTERS
- G02F1/00—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics
- G02F1/01—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour
- G02F1/13—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour based on liquid crystals, e.g. single liquid crystal display cells
- G02F1/133—Constructional arrangements; Operation of liquid crystal cells; Circuit arrangements
- G02F1/1333—Constructional arrangements; Manufacturing methods
- G02F1/1335—Structural association of cells with optical devices, e.g. polarisers or reflectors
- G02F1/133509—Filters, e.g. light shielding masks
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- G—PHYSICS
- G02—OPTICS
- G02F—OPTICAL DEVICES OR ARRANGEMENTS FOR THE CONTROL OF LIGHT BY MODIFICATION OF THE OPTICAL PROPERTIES OF THE MEDIA OF THE ELEMENTS INVOLVED THEREIN; NON-LINEAR OPTICS; FREQUENCY-CHANGING OF LIGHT; OPTICAL LOGIC ELEMENTS; OPTICAL ANALOGUE/DIGITAL CONVERTERS
- G02F1/00—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics
- G02F1/01—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour
- G02F1/13—Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour based on liquid crystals, e.g. single liquid crystal display cells
- G02F1/133—Constructional arrangements; Operation of liquid crystal cells; Circuit arrangements
- G02F1/1333—Constructional arrangements; Manufacturing methods
- G02F1/1335—Structural association of cells with optical devices, e.g. polarisers or reflectors
- G02F1/133553—Reflecting elements
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- Mathematical Physics (AREA)
- Chemical & Material Sciences (AREA)
- Crystallography & Structural Chemistry (AREA)
- General Physics & Mathematics (AREA)
- Optics & Photonics (AREA)
- Devices For Indicating Variable Information By Combining Individual Elements (AREA)
Abstract
The invention provides a display, which comprises a liquid crystal display panel and a backlight source, wherein the liquid crystal display panel comprises a display area, and the display area comprises: an advertising region and a non-advertising region surrounding the advertising region; the advertisement area is used for displaying advertisements, and the sub-pixels of the advertisement area comprise a first transmission part and a reflection part; the first transmission part is used for transmitting light emitted by the backlight source, and the reflection part is used for reflecting sunlight; the sub-pixels of the non-advertising area comprise a second transmission part, and the second transmission part is used for transmitting light emitted by the backlight source; the advertisement area is used for displaying in daytime, and the reflecting part of the advertisement area is used for reflecting sunlight so as to display the advertisement; and at night, the advertisement area and the non-advertisement area are used for displaying images, and the light emitted by the backlight source is transmitted out through the second transmission part of the non-advertisement area and the first transmission part of the advertisement area.
Description
Technical Field
The invention relates to the technical field of display, in particular to a display.
Background
Along with the expansion of the application field of display products, the liquid crystal display is also gradually applied to the display of the advertising board, however, the display size is generally required to be larger due to the display of the advertising board, and the display is required to be displayed for a long time or without stopping when the liquid crystal display is independently used as the display of the advertising board, so that the energy saving is not facilitated. Therefore, the liquid crystal display generally used outdoors is not used with a high enough efficiency as a player such as an image or a movie at night. Therefore, the outdoor liquid crystal display is not optimized enough due to single function, so that the problems of energy waste, cost increase and low utilization rate are caused.
Accordingly, the prior art has drawbacks and improvements are urgently needed.
Disclosure of Invention
The invention provides a display, which can integrate a billboard and image display, improve the utilization rate of the display, save energy and realize the multifunction of the display.
In order to solve the problems, the technical scheme provided by the invention is as follows:
the invention provides a display, which comprises a liquid crystal display panel and a backlight source, wherein the liquid crystal display panel comprises a display area, and the display area comprises: an advertising region and a non-advertising region surrounding the advertising region;
the advertisement area is used for displaying advertisements, and the sub-pixels of the advertisement area comprise a first transmission part and a reflection part;
the first transmission part is used for transmitting light emitted by the backlight source, and the reflection part is used for reflecting sunlight;
the sub-pixels of the non-advertising area comprise a second transmission part, and the second transmission part is used for transmitting light emitted by the backlight source;
the advertisement area is used for displaying in daytime, and the reflecting part of the advertisement area is used for reflecting sunlight so as to display the advertisement; and at night, the advertisement area and the non-advertisement area are used for displaying images, and the light emitted by the backlight source is transmitted out through the second transmission part of the non-advertisement area and the first transmission part of the advertisement area.
According to an embodiment of the present invention, the advertisement area includes a fixed advertisement board area and a non-fixed advertisement board area, and the backlight source has a higher brightness corresponding to the advertisement area than the non-advertisement area.
According to an embodiment of the invention, the liquid crystal display panel comprises an array substrate and a color film substrate which are oppositely arranged, wherein the color film substrate comprises a color film corresponding to the sub-pixel and a black matrix around the color film;
the color film corresponding to the advertisement area comprises a first reflection part and a first transmission part;
the color film substrate or the array substrate is provided with a first reflecting layer at a part corresponding to the first reflecting part, and the color film forms the first transmitting part at a part outside the first reflecting layer.
According to an embodiment of the present invention, the position of the advertisement area corresponds to the position of the fixed billboard area, and the area of the advertisement area is equal to the area of the fixed billboard area.
According to an embodiment of the present invention, the reflective portion further includes a second reflective portion, the second reflective portion is located at a position corresponding to the black matrix around the color film of the fixed billboard area, and a second reflective layer is disposed on a portion of the color film substrate corresponding to the second reflective portion.
According to an embodiment of the present invention, the color film of the non-advertising area correspondingly includes a second transmissive portion and a first reflective portion, and an area of the second transmissive portion is equal to an area of the first transmissive portion.
According to an embodiment of the present invention, the position of the advertisement area corresponds to the position of the fixed billboard area, and the area of the advertisement area is equal to the area of the fixed billboard area.
According to an embodiment of the invention, the liquid crystal display panel comprises a color film substrate, wherein the color film substrate comprises a color film corresponding to the sub-pixel and a black matrix around the color film;
the first transmission part of the advertising area and the second transmission part of the non-advertising area correspond to the color film, the reflection part of the advertising area comprises a second reflection part, the second reflection part is positioned at a position corresponding to the black matrix around the sub-pixel of the fixed advertising board area, and a second reflection layer is arranged on a part of the color film substrate corresponding to the second reflection part.
According to an embodiment of the present invention, the position of the advertisement area corresponds to the position of the fixed billboard area, and the area of the advertisement area is equal to the area of the fixed billboard area.
According to an embodiment of the present invention, the advertisement area of the display is the liquid crystal display panel in the whole-surface transflective display mode, and the non-advertisement area includes a plurality of liquid crystal display panels in the transmissive display mode around the whole surface of the advertisement area.
The beneficial effects of the invention are as follows: compared with the existing outdoor liquid crystal display, the display provided by the invention can integrate the billboard and the image display, and the second reflection layer at the periphery of the sub-pixel of the advertising area reflects sunlight under strong sunlight in the daytime so as to display fixed advertisements or display billboards, so that the display is not required to be started and electric energy is not consumed; or alternatively starting the semi-transparent reflection type display of the advertisement area, and displaying by utilizing the sunlight reflected by the first reflection layer in the sub-pixel, or simultaneously displaying by using a backlight light source, so that the richness of advertisement display in the advertisement area can be increased, and meanwhile, the consumption of electric energy is greatly reduced compared with that of pure transmission type display; in addition, at night, the first reflecting layer and the second reflecting layer of the advertising area do not play a role because of no sunlight, and the display can be used as a player for images/movies, thereby meeting the abundant living demands of people. Therefore, the display provided by the invention has the functions of being used as a billboard in daytime and a player at night, so that the display can attract people to watch, and is beneficial to the propagation of advertisements or images.
Drawings
In order to more clearly illustrate the embodiments or the technical solutions in the prior art, the following description will briefly introduce the drawings that are needed in the embodiments or the description of the prior art, it is obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.
FIGS. 1A-1B are schematic diagrams illustrating a display mode of a display according to a first embodiment of the present invention;
fig. 2 is a schematic diagram of a display manner of a display according to a second embodiment of the invention;
fig. 3A to 3D are schematic views of a display mode of a display according to a third embodiment of the present invention;
fig. 4 is a schematic diagram of a display manner of a display according to a sixth embodiment of the invention.
Detailed Description
The following description of the embodiments refers to the accompanying drawings, which illustrate specific embodiments in which the invention may be practiced. The directional terms mentioned in the present invention, such as [ upper ], [ lower ], [ front ], [ rear ], [ left ], [ right ], [ inner ], [ outer ], [ side ], etc., are only referring to the directions of the attached drawings. Accordingly, directional terminology is used to describe and understand the invention and is not limiting of the invention. In the drawings, like elements are designated by like reference numerals.
Aiming at the technical problems that the outdoor liquid crystal display in the prior art can only be used as a billboard or a player, has single function, is required to be displayed for a long time or not in a halt state when being used as the billboard for displaying, and is not beneficial to energy conservation, the embodiment can solve the defect.
Fig. 1A to 1B are schematic views of a display mode of a display according to a first embodiment of the present invention. The display includes: a liquid crystal display panel and a backlight (not shown), wherein the liquid crystal display panel comprises a display area, and the display area comprises: an advertising area A and a non-advertising area B surrounding the advertising area A; the advertisement area a is used for displaying advertisements, and may be located at different positions of the display, and is generally disposed at a middle position of the display. In this embodiment, the lcd panel uses a transflective display mode in the advertisement area a and uses a transmissive display mode in the non-advertisement area B.
That is, each sub-pixel of the advertisement area A includes a transmissive portion and a reflective portion; the transmission part is used for transmitting light emitted by the backlight source, and the reflection part is used for reflecting sunlight; each sub-pixel of the non-advertising region B also includes the transmissive region; the advertisement area A is used for displaying in the daytime, and the reflecting part of the advertisement area A is used for reflecting sunlight, so that the display is used as a billboard or a display board to display the advertisement; at night, the advertisement area A and the non-advertisement area B are used for displaying images, the light emitted by the backlight source is transmitted out through the transmission parts of the non-advertisement area B and the advertisement area A, and the display is used as a player for displaying images.
Referring to fig. 1B, the lcd panel includes an array substrate 1 and a color film substrate 2 disposed opposite to each other, and a liquid crystal layer (not shown) disposed between the array substrate 1 and the color film substrate 2, wherein the color film substrate 2 includes a color film 21 corresponding to the sub-pixel and a black matrix 20 surrounding the color film 21; the transmission parts comprise a first transmission part 210 corresponding to the advertisement area A and a second transmission part 212 corresponding to the non-advertisement area B, and the reflection parts comprise a first reflection part 211; wherein the color film 21 corresponding to the advertisement area a includes a first reflective portion 211 and a first transmissive portion 210; the color film 21 corresponding to the non-advertising area B includes a second transmission portion 212; that is, the areas of the first transmissive portion 210 and the second transmissive portion 212 are not equal, i.e., the transflective display is performed in the advertisement area a and the transmissive display is performed in the non-advertisement area B. The color film substrate 2 or the array substrate 1 is provided with a first reflective layer 10 at a portion corresponding to the first reflective portion 211, and the color film 21 forms the first transmissive portion 210 at a portion other than the first reflective layer 10. The first reflective layer 10 shown in the figure is prepared on the film layer of the array substrate 1 corresponding to the first reflective portion 211 in the sub-pixel, where the specific film layer position of the first reflective layer 10 is not limited, as shown by the arrow in the figure, sunlight is reflected by the first reflective layer 10 through the liquid crystal layer and reaches the human eye through the liquid crystal layer, so as to display the advertisement of the advertisement area a, such as a mark of "CSOT. Of course, the first reflective layer 10 may also be prepared on the film layer of the color film substrate 2 corresponding to the first reflective portion 211, which is not limited herein. The first transmission portion 210 of the advertisement area a and the second transmission portion 212 of the non-advertisement area B are configured to transmit the light emitted from the backlight source for display.
This design may not require the display to be turned on during the day, and thus does not consume power; or under the strong sunlight in the daytime, the transflective display of the advertisement area A can be selectively started, and the sunlight is reflected by the first reflecting layer 10 in the pixel or the backlight source is used for displaying at the same time, so that the richness of advertisement display of the advertisement area A can be increased, and meanwhile, the consumption of electric energy is greatly reduced compared with that of pure transmission display.
In the drawing, the transflective display mode of the advertisement area a and the transmissive display mode of the non-advertisement area B may share the same Gamma voltage driving system, where each sub-pixel of the advertisement area a includes a first transmissive portion 210 and a first reflective portion 211, and the first reflective portion 211 may optionally have a smaller thickness (about 1/2) of the liquid crystal cell than the first transmissive portion 210, or/and an angle of the electrode, or/and a height of the electrode, or/and a width of the electrode, so that the first reflective portion 211 and the first transmissive portion 210 of the sub-pixel have the same or similar V-T curve characteristics, so that the two positions share the same Gamma voltage driving system.
Wherein the display design of the first transmission part 210 of each sub-pixel of the advertisement area a is the same as the display design of the second transmission part 212 of the non-advertisement area B. In addition, the position or layer structure of the first reflective layer 10 in this embodiment is not limited.
In addition, an area ratio of the first reflective portion 211 to the first transmissive portion 210 corresponding to the sub-pixel of the advertisement area a may be set in advance, and a reflectance at the time of displaying the advertisement area a or a transmittance at the time of displaying an image may be set. Since the reflective portion does not work when the advertisement area a displays an image at night, the transmittance of the first transmissive portion 210 decreases, and in order to make the overall brightness of the display uniform, the backlight brightness of the advertisement area a may be designed to be higher than that of the non-advertisement area B in advance, for example, the number or density of light sources below the direct backlight diffusion plate is greater in the advertisement area a than in the non-advertisement area B, for example, the current driven by the light source of the advertisement area a is greater than that of the non-advertisement area B, for example, the density of the side-entry backlight dots is designed to be optimized.
Fig. 2 is a schematic diagram of a display mode of a display according to a second embodiment of the invention. The advertisement area a in the first embodiment includes a fixed advertisement board area C, such as a fixed advertisement identifier like "CSOT", and a non-fixed advertisement board area other than the fixed advertisement board area C; the distinguishing features of this embodiment compared with the first embodiment are that: in this embodiment, the position of the advertisement area a corresponds to the position of the fixed billboard area C, and the area of the advertisement area a is equal to the area of the fixed billboard area C. That is, the display area of the liquid crystal display panel includes only the fixed billboard area C and the non-billboard area B surrounding the fixed billboard area C; the fixed billboard area C is in a semi-transparent reflection type display.
Referring to fig. 3A to 3D, a schematic diagram of a display mode of a display according to a third embodiment of the present invention is shown. This embodiment is further configured on the basis of the first embodiment, in addition to the fact that the transflective display mode is commonly used in the advertisement area a and the transmissive display mode is used in the non-advertisement area B, the reflective portion of this embodiment further includes a second reflective portion, the second reflective portion is located at a position corresponding to the black matrix 20 around the color film 21 of the fixed advertisement board area C, and a portion of the color film substrate 2 corresponding to the second reflective portion is provided with a second reflective layer 22. As shown in fig. 3B to 3D, the second reflective layer 22 is disposed on the film layer of the color film substrate 2 corresponding to the vertical position of the black matrix 20, and three different preparation forms of the second reflective layer 22 are illustrated, including but not limited to being disposed on the inner surface or the outer surface of the color film substrate 2.
As shown by the arrows in the figure, the sunlight reflected by the second reflective layer 22 directly reaches the human eye without passing through the liquid crystal layer, and the human eye can observe a fixed billboard, such as logo like "CSOT" and "TCL", due to the difference between the strong reflected light of the second reflective layer 22 and other areas. The transflective display of the advertisement area a may be selectively turned on, and the first reflective layer 10 in the sub-pixel may be used to reflect sunlight for display, or the backlight source may be used to display the advertisement area a at the same time, so that the advertisement display in the advertisement area a may be increased in color, and the consumption of electric energy may be reduced more than that of the pure transmissive display. The specific position of the second reflective layer 22 is not limited as long as it is located at the vertical position of the black matrix 20. The second reflective layer 22 may be formed before or after the black matrix 20 or before or after the color film 21 on the inner surface of the color film substrate 2, and is not limited herein.
The display mode of the display provided by the fourth embodiment of the present invention is different from the three-phase mode of the above embodiment in that: in this embodiment, the position of the advertisement area a corresponds to the position of the fixed billboard area C, and the area of the advertisement area a is equal to the area of the fixed billboard area C. That is, the display area of the liquid crystal display panel includes only the fixed billboard area C and the non-billboard area B surrounding the fixed billboard area C; the fixed billboard area C is in a semi-transparent reflection type display.
The fifth embodiment of the present invention provides a display, which is characterized in that compared with the third or fourth embodiment, the fifth embodiment is characterized in that: in this embodiment, only the non-advertising area B and the fixed advertising board area C are provided, that is, the position of the advertising area a corresponds to the position of the fixed advertising board area C, and the area of the advertising area a is equal to the area of the fixed advertising board area C; and the display modes of the liquid crystal display panel are all transmission display modes, and the position of the fixed advertising board area C is only provided with the second reflecting layer 22. That is, the area of the first transmission portion 210 is equal to the area of the second transmission portion 212, and is equal to the area of the color film 21 corresponding to one sub-pixel; the first reflective layer 10 is not disposed within the sub-pixels. During daytime, the display may be in an off state, and the stationary billboard zone C reflects sunlight through the second reflective layer 22 to display the stationary advertisement; at night, since the second reflective layer 22 is not active, the light emitted from the backlight source is transmitted out for displaying an image through the second transmission portion 212 of the non-advertising area B and the first transmission portion 210 of the fixed billboard area C.
Fig. 4 is a schematic diagram of a display mode of a display according to a sixth embodiment of the invention. Compared with the three phases of the embodiment, the distinguishing features of the embodiment are as follows: the non-advertising area B and the advertising area A are both in semi-transparent reflection type display; that is, the color film 21 of the non-advertising area B correspondingly includes a second transmissive portion 212 and a first reflective portion 211, and the area of the second transmissive portion 212 is equal to the area of the first transmissive portion 210. The design of the first reflective portion 211 in the non-advertisement area B is consistent with the design of the advertisement area a, and specific reference is made to the design of the first reflective portion 211 in the advertisement area a, which is not described herein.
In addition, in other embodiments, the present embodiment may be based on the present embodiment, so that the position of the advertisement area a corresponds to the position of the fixed billboard area C, and the area of the advertisement area a is equal to the area of the fixed billboard area C.
In the display provided in the seventh embodiment of the present invention, compared to the above embodiment, the non-advertising area B/the advertising area a/the fixed billboard area C of the display may be spliced in an area or spliced between areas. Preferably, after the non-advertising area B is spliced in the corresponding area, the non-advertising area B is spliced with the advertising area A in an inter-area manner. Preferably, the advertisement area a of the display is the liquid crystal display panel in the whole-surface transflective display mode, and the non-advertisement area B includes a plurality of liquid crystal display panels in the transmissive display mode around the whole surface of the advertisement area a. For example, in the first/third embodiment, the non-advertising area B is a frame formed by splicing a plurality of transmissive display panels, and the advertising area a is a transflective display panel.
In addition, in each of the above embodiments, the array substrate, the color film, and the black matrix are the same thing.
It will be appreciated that the advertising region of the present invention is broad and may display fixed advertisements, such as "CSOT" and the like, or non-fixed advertisements, or both.
The display provided by the invention can integrate the billboard and the image display, and the second reflecting layer at the periphery of the sub-pixel of the advertising area reflects sunlight under strong sunlight in the daytime so as to display fixed advertisements or display billboards, so that the display is not required to be started and electric energy is not consumed; or alternatively starting the semi-transparent reflection type display of the advertisement area, and displaying by utilizing the sunlight reflected by the first reflection layer in the sub-pixel, or simultaneously displaying by using a backlight light source, so that the richness of advertisement display in the advertisement area can be increased, and meanwhile, the consumption of electric energy is greatly reduced compared with that of pure transmission type display; in addition, at night, the first reflecting layer and the second reflecting layer of the advertising area do not play a role because of no sunlight, and the display can be used as a player for images/movies, thereby meeting the abundant living demands of people. Therefore, the display provided by the invention has the functions of being used as a billboard in daytime and a player at night, so that the display can attract people to watch, and is beneficial to the propagation of advertisements or images.
In summary, although the present invention has been described in terms of the preferred embodiments, the preferred embodiments are not limited to the above embodiments, and various modifications and changes can be made by one skilled in the art without departing from the spirit and scope of the invention, and the scope of the invention is defined by the appended claims.
Claims (8)
1. A display comprising a liquid crystal display panel and a backlight, the liquid crystal display panel comprising a display area, the display area comprising: an advertising region and a non-advertising region surrounding the advertising region;
the advertisement area is used for displaying advertisements, and the sub-pixels of the advertisement area comprise a first transmission part and a reflection part;
the first transmission part is used for transmitting light emitted by the backlight source, and the reflection part is used for reflecting sunlight;
the sub-pixels of the non-advertising area comprise a second transmission part, and the second transmission part is used for transmitting light emitted by the backlight source;
the advertisement area is used for displaying in daytime, and the reflecting part of the advertisement area is used for reflecting sunlight so as to display the advertisement; the advertisement area and the non-advertisement area are used for displaying images at night, and the light emitted by the backlight source is transmitted out through the second transmission part of the non-advertisement area and the first transmission part of the advertisement area;
the advertisement area comprises a fixed advertisement board area and a non-fixed advertisement board area, and the brightness of the backlight source in the corresponding advertisement area is higher than that in the corresponding non-advertisement area;
the advertisement area of the display is the liquid crystal display panel in a whole-surface semi-transparent reflection type display mode, and the non-advertisement area comprises a plurality of liquid crystal display panels which surround the advertisement area and are in a whole-surface transmission type display mode.
2. The display of claim 1, wherein the liquid crystal display panel comprises an array substrate and a color film substrate which are oppositely arranged, the color film substrate comprises a color film corresponding to the sub-pixels and a black matrix around the color film;
the color film corresponding to the advertisement area comprises a first reflection part and a first transmission part;
the color film substrate or the array substrate is provided with a first reflecting layer at a part corresponding to the first reflecting part, and the color film forms the first transmitting part at a part outside the first reflecting layer.
3. The display of claim 2, wherein the location of the advertising area corresponds to the location of the stationary billboard area, the advertising area being equal to the area of the stationary billboard area.
4. The display of claim 2, wherein the reflective portion further comprises a second reflective portion, the second reflective portion is located at a position corresponding to the black matrix around the color film of the fixed billboard region, and a portion of the color film substrate corresponding to the second reflective portion is provided with a second reflective layer.
5. The display of claim 4, wherein the color film of the non-advertising area correspondingly includes a second transmissive portion and a first reflective portion, the second transmissive portion having an area equal to an area of the first transmissive portion.
6. The display of claim 4, wherein the location of the advertising area corresponds to the location of the stationary billboard area, and wherein the area of the advertising area is equal to the area of the stationary billboard area.
7. The display of claim 1, wherein the liquid crystal display panel comprises a color film substrate comprising a color film corresponding to the sub-pixels and a black matrix surrounding the color film;
the first transmission part of the advertising area and the second transmission part of the non-advertising area correspond to the color film, the reflection part of the advertising area comprises a second reflection part, the second reflection part is positioned at a position corresponding to the black matrix around the sub-pixel of the fixed advertising board area, and a second reflection layer is arranged on a part of the color film substrate corresponding to the second reflection part.
8. The display of claim 7, wherein the location of the advertising area corresponds to the location of the stationary billboard area, and wherein the area of the advertising area is equal to the area of the stationary billboard area.
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| CN201810988768.2A CN108845446B (en) | 2018-08-28 | 2018-08-28 | Display device |
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| CN108845446B true CN108845446B (en) | 2023-06-02 |
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| CN104460129A (en) * | 2014-12-10 | 2015-03-25 | 深圳市华星光电技术有限公司 | Transflective liquid crystal display panel and liquid crystal display |
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| KR101270165B1 (en) * | 2006-12-29 | 2013-05-31 | 삼성디스플레이 주식회사 | Reflection and transmission type of display panel and display apparatus employing the same |
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| JP3098318U (en) * | 2003-04-09 | 2004-02-26 | 楊 文振 | Liquid crystal display panel |
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