CN108829793A - A kind of organizational member hobby method for digging - Google Patents

A kind of organizational member hobby method for digging Download PDF

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CN108829793A
CN108829793A CN201810558855.4A CN201810558855A CN108829793A CN 108829793 A CN108829793 A CN 108829793A CN 201810558855 A CN201810558855 A CN 201810558855A CN 108829793 A CN108829793 A CN 108829793A
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interest
item
original
organizational member
hobby
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CN108829793B (en
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周佳勇
司华友
陈志辉
吴浩鹏
孙文
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Hangzhou Dianzi University
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    • GPHYSICS
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract

The present invention relates to a kind of organizational member hobby method for digging, include the following steps:The higher multiple original item of interest of the frequency of occurrences are extracted in text from pushing away;It is ranked up according to the frequency of original item of interest, the frequency that original item of interest occurs is its original weight;The association item of interest set of high frequency item of interest is obtained according to interest association rule;Original item of interest is extracted one by one, if some original item of interest meets correlation rule and there are an association item of interest in association item of interest set, and the association item of interest is identical as another original item of interest, then increases the weight of another original item of interest;To treated, original item of interest re-starts sequence according to weight, item of interest of several original item of interest as the organizational member before extracting.The recall ratio and precision ratio of the hobby excavated by this method are improved, and mining effect is more preferable.

Description

A kind of organizational member hobby method for digging
Technical field
The present invention relates to data mining technology field more particularly to a kind of organizational member hobby method for digging.
Background technique
With the fast development of internet and universal, the use habit of internet organizational member oneself is found from initial Content transforming is the content push for relying on service side and giving, therefore knows precisely each organizational member point of interest, can effectively be helped It helps service side to provide personalized service, improves the usage experience of organizational member.
In terms of hobby excavation, Deng L etc. proposes a kind of to excavate China based on the algorithm of label and two-way interactive The topic interest of the organizational member of one of maximum social interaction server Sina weibo.The algorithm passes through the system of organizational member interaction figure It is fixed, it is sufficiently used the difference of the interaction between organizational member, the results showed that, the algorithm is in accuracy rate and recall rate side Face is better than other methods, can effectively excavate organizational member to the interest of label and two-way interactive.
Vu T etc. constructs one and mentions from Twitter (website of U.S.'s social networks and microblog service) message The system for taking organizational member interest, which extracts interested candidate item using language mode, and uses four kinds of different passes Keyword ordering techniques are ranked up it:TF-IDF, Text Rank, LDA-Text Rank and RI-Rank.The result shows that TF- IDF and Text Rank be suitable for from push away in text extract organizational member interest.
Bao H etc. proposes one based on time and social probability matrix decomposition model to predict organizational member in blog article Potential interest.Model analysis temporal information and organizational member activity are to the potential feature space of organizational member and its interest master The influence of topic provides the unified approach of time of fusion information and social network structure, following with Accurate Prediction organizational member Interest.
The method of these internet organizational member interest diggings is based respectively on access log, the browsing content of microblogging or blog And behavior.But the existing research work internal relation that is seldom related to hobby itself and these internal relations are in interest Application in hobby excavation.
Summary of the invention
It is an object of the invention in view of the deficiencies in the prior art, propose organizational member hobby excavation side Method.For the attainment of one's purpose, technical solution provided by the invention is:
A kind of organizational member hobby method for digging of the present invention, includes the following steps:
(1) multiple high frequency item of interest are sorted out from the Profile of all organizational members of social network sites, and from some group Pushing away for the person of being made into excavates n item of interest identical with high frequency item of interest as original item of interest in text, n is the integer greater than 1;
(2) it according to the frequency of occurrence of original item of interest, sorts to original item of interest, forms original item of interest list, be denoted as IttsSet 1~ittsSet n forms original item of interest set, the corresponding original item of interest of 1~ittsSet of ittsSet n Initial weight w is respectively the frequency of occurrence that 1~w of w, 1~w of n, w n is corresponding original item of interest;
(3) according to the relevance of hobby Association Rule Analysis high frequency item of interest, association item of interest set is formed 1~ruleSet of ruleSet m, m are the integer greater than 1;
(4) original item of interest ittsSet x is extracted one by one, if it has association item of interest, which is present in It is associated in item of interest set, is denoted as ruleSet y, and association item of interest ruleSet y and another original item of interest IttsSet x ' is identical, then the weight for increasing original item of interest ittsSet x ' is W, x and x ' be any integer in 1~n and It is not mutually equal, y is any integer in 1~m, and the weight of remaining original item of interest remains unchanged;
(5) according to the sequence of the new original item of interest of weight rearrangement, the organizational member item of interest list is obtained, is chosen Item of interest of the maximum one or more item of interest of weight as the organizational member.
Preferably, emerging from the arrangement high frequency in all organizational member Profiles using segmentation methods in the step 1 Interesting item.
Preferably, the segmentation methods include the following steps:
(1.1) the interest word of description interest is sorted out from the Profile of all organizational members of social network sites;
(1.2) by artificial check and correction, it polymerize the interest word for expressing equivalent in meaning to form synonym collection, every group of synonym A kind of corresponding item of interest of set;
(1.3) the interest word filled in social network sites by organizational member is replaced with into corresponding item of interest;
(1.4) frequency that all item of interest occur is calculated, and records multiple high frequency item of interest.
Preferably, in the step 3 excavation of hobby correlation rule method, include the following steps:
(3.1) minimal confidence threshold min_conf and minimum support threshold value min_sup is set;
(3.2) support is found out greater than minimum support threshold value min_sup, and confidence level is greater than minimal confidence threshold Association item of interest of the associations of min_conf as original item of interest;
(3.3) the relevant item of interest of record institute forms association item of interest set.
Preferably, the minimal confidence threshold min_conf is 20%, and minimum support threshold value min_sup is 0.4%.
Preferably, the calculation that the weight of the step 4 Central Plains beginning item of interest ittsSet x ' is W be W=w+k × R, wherein parameter k is the constant for setting the capability of influence that correlation rule excavates hobby, and parameter r is original item of interest IttsSet x is the probability of the true item of interest of the organizational member.
Using technical solution provided by the invention, compared with prior art, have the advantages that:
The present invention is by extracting vocabulary about hobby from pushing away for the network platform in text, these vocabulary of filing, And analysis is associated to equivalent in meaning or similar vocabulary, increase the weight with relevance vocabulary, obtains more accurate group The information of the person's of being made into hobby can promote the mining effect of the hobby method for digging based on word frequency, not be only social activity Hobby excavation on network provides a new thinking, and interest digging effect is more preferable, discloses and is closing in hobby Connection relationship and application value.
Detailed description of the invention
Attached drawing 1 is the flow chart of organizational member hobby method for digging of the present invention;
Attached drawing 2 is the recall ratio ratio that the hobby based on different value of K excavates;
Attached drawing 3 is the precision ratio ratio that the hobby based on different value of K excavates;
Attached drawing 4 is the F1 value ratio that the hobby based on different value of K excavates.
Specific embodiment
To further appreciate that the contents of the present invention, the present invention is described in detail in conjunction with the embodiments, and following embodiment is used for Illustrate the present invention, but is not intended to limit the scope of the invention.
Embodiment one
In conjunction with shown in attached drawing 1, for the hobby of organizational member of the present embodiment to excavate the LinkedIn network platform, Hobby method for digging of the present invention is illustrated, organizational member hobby method for digging packet of the present invention Include following steps.
Step 1.1:LinkedIn organizational member would generally list their interest in Profile, the present embodiment from Interest word is extracted in the Profile of all organizational members of the LinkedIn network platform to use first when data acquire LinkedIn web crawlers, random collecting LinkedIn personal information sort out that retouch element emerging including acquiring their hobby The interest word of interest.
Step 1.2:When LinkedIn organizational member creates Profile, there is no prepare one group of interest love by LinkedIn It is good for selection, organizational member vocabulary used when filling in hobby be it is open, LinkedIn organizational member can be used The interest of any lexical representation oneself, freely edits their hobby, and therefore, LinkedIn organizational member is filled in Hobby is simultaneously lack of standardization.The interest word that statistics obtains is classified, is owned by way of manually proofreading by the step The synonym collection of the synset of interest word, interest word corresponds to an item of interest.
Step 1.3:According to synonym collection, interest word will be filled in by organizational member oneself in organizational member Profile Replace with item of interest.
Step 1.4:For each item of interest, the frequency and frequency of occurrence that each item of interest occurs in personal information are calculated It is highest to extract the frequency of occurrences for indicating the generality of the item of interest with the percentage of total frequency of occurrence of all item of interest As the high frequency item of interest of the present embodiment, (quantity of high frequency item of interest determines 210 item of interest according to the actual situation, this reality Applying example is for extracting 210 high frequency item of interest).
Step 1.5:The present embodiment uses Twitter platform as the platform of analysis, and LinkedIn organizational member can be It is created an account on Twitter platform, issues and read brief information, be known as pushing away text, and pushing away in text from some organizational member N item of interest identical with high frequency item of interest are excavated as original item of interest, wherein n is the integer greater than 1.
Step 2:It according to the frequency of occurrence of original item of interest, sorts to original item of interest, forms original item of interest list, remember For ittsSet 1~ittsSet n, original item of interest set, the corresponding original interest of 1~ittsSet of ittsSet n are formed Item initial weight w is respectively the frequency of occurrence that 1~w of w, 1~w of n, w n is respectively corresponding original item of interest.
Step 3:According to the relevance of hobby Association Rule Analysis high frequency item of interest, association item of interest set is formed RuleSet1~ruleSet m, m are the integer greater than 1, and specific steps include:
Step 3.1:Confidence level refers to the measurement of correlation rule accuracy and intensity, and the rule in data record collection D is set Reliability refers to the frequency for occurring association item of interest ruleSet in all records for original item of interest ittsSet occur, also means Rule certainty, be expressed as follows:
Support refers to the importance for measuring correlation rule, reflects the generality of correlation rule, and point out correlation rule It is frequent degree in all record sets, regular grid DEM refers in all records while going out in data record collection D Show original item of interest ittsSet and the frequency for being associated with item of interest ruleSet, is expressed as follows:
Minimal confidence threshold min_conf and minimum support threshold value min_sup, minimal confidence threshold are set first Min_conf is 20%, and minimum support threshold value min_sup is 0.4%.
Step 3.2:Support is found out from numerous associations is greater than minimum support threshold value min_sup, and confidence Association item of interest of associations of the degree greater than minimal confidence threshold min_conf as original item of interest.
Step 3.3:The relevant item of interest of record institute forms association item of interest set ruleSet1~ruleSet m, and m is big In 1 integer.
Step 4:Original item of interest ittsSet x is extracted one by one, if it meets correlation rule and in association item of interest set It is middle that there are association an item of interest ruleSet y, association item of interest ruleSet y and another original item of interest ittsSet X ' is identical, then the weight for increasing original item of interest ittsSet x ' is W, x and x ' it is any integer in 1~n and is not mutually equal, Y is any integer in 1~m, and the calculation of original item of interest ittsSet x ' new weight W is W=w+k × r, wherein Parameter k is the constant for setting the capability of influence that correlation rule excavates hobby, and parameter r is original item of interest ittsSet X is the probability of the true item of interest of the organizational member, and the weight of remaining original item of interest remains unchanged.
Step 5:According to the sequence of the new original item of interest of weight rearrangement, the organizational member item of interest list is obtained, Item of interest of the maximum one or more item of interest of weight selection as the organizational member.
Effect example:
After being reordered based on organizational member item of interest list, obtained the results list, the present embodiment using precision ratio, Recall ratio and F1 value analyze mining effect as the evaluation index of model, and recall ratio refers to the item of interest excavated and true The percentage of real item of interest, precision ratio refer to true item of interest and the percentage of all item of interest excavated, and F1 value refers to and looks into The average value of full rate and precision ratio, their definition difference are as follows:
Wherein, TP indicates the quantity for the true item of interest of the item of interest person of being organized into excavated, and FN expression is excavated emerging The quantity of the interesting item not true item of interest of the person of being organized into, FP indicate the quantity for the true item of interest of organizational member that do not excavate.
The weight calculation mode of the original item of interest of some obtained after step 4 is W=w+k × r, it is known that as parameter k When being arranged to 0, correlation rule does not work, and method only returns to the original orderly interest list based on word frequency, wherein interest The sequence of item is the frequency of occurrence pushed away based on them in organizational member in text, i.e., without obtaining organizational member by association analysis Item of interest.
The orderly item of interest list of computation organization member after reordering n-th item of interest person of being organized into it is true emerging The probability of interest hobby, i.e., the hit rate of n-th item of interest.For example, in the orderly item of interest list of each organizational member First item of interest, when parameter k is respectively set to 0,7,14,21,28,35 and 42, corresponding hit rate is respectively 17.42%, 19.25%, 21.61%, 21.72%23.23%, 23.44% and 23.76%;And for the second of organizational member A item of interest, corresponding ratio are respectively 15.32%, 16.40%, 16.18%, 17.69%, 17.04%, 17.26% He 16.94%, that is, work as k=7, when 14,21,28,35 or 42, hit rate when hit rate is compared with k=0 is all high.It can be seen that through reaching a standard The hit rate of the organizational member hobby obtained after connection analysis is to be promoted.
Choose some organizational member, preceding 10 item of interest in his orderly interest list available first simultaneously calculate him Recall ratio, organizational member quantity accounting when then calculating its recall ratio greater than a certain given value.When parameter k is respectively 0,7 When with 42, organizational member ratio of the recall ratio greater than 70% is respectively 6.77%, 7.96% and 8.17%.Recall ratio is greater than 30% Organizational member ratio be respectively 40.22%, 45.59% and 48.49%.As shown in Fig. 2, it can intuitively illustrate and work as parameter Recall ratio ratio chart when k is respectively 0,7 and 42.It can be seen that the organizational member item of interest obtained after association analysis Recall ratio gets a promotion.
Similarly, some organizational member is chosen, preceding 10 interest in he same available orderly item of interest list Then the precision ratio and F1 value of item calculate the organizational member quantity accounting of its precision ratio and F1 value greater than a certain given value when.Such as Attached drawing 3 and attached drawing 4 respectively show the ratio chart of precision ratio and F1 value when parameter k value takes 0,7 and 42.By attached drawing 3 and attached When the value of parameter k is 0 known to Fig. 4, corresponding curve is not so good as other curves, and the curve that the value for corresponding to parameter k is 42 is then It is best.This also means that association analysis, which has hobby excavation, promotes effect.
It describes the invention in detail in conjunction with the embodiments above, but the content is only preferable implementation of the invention Example, should not be considered as limiting the scope of the invention.It is all according to all the changes and improvements made by the present patent application range Deng should all still fall within patent covering scope of the invention.

Claims (6)

1. a kind of organizational member hobby method for digging, which is characterized in that include the following steps:
(1) multiple high frequency item of interest, and pushing away in text from some organizational member are sorted out from all organizational member Profiles N item of interest identical with high frequency item of interest are excavated as original item of interest, n is the integer greater than 1;
(2) it according to the frequency of occurrence of original item of interest, sorts to original item of interest, forms original item of interest list, be denoted as IttsSet 1~ittsSet n forms original item of interest set, the corresponding original item of interest of 1~ittsSet of ittsSet n Initial weight w is respectively w1~wn, and w1~wn is the frequency of occurrence of corresponding original item of interest;
(3) according to the relevance of hobby Association Rule Analysis high frequency item of interest, association item of interest set ruleSet 1 is formed ~ruleSet m, m are the integer greater than 1;
(4) original item of interest ittsSet x is extracted one by one, if it has association item of interest, which is present in association In item of interest set, it is denoted as ruleSet y, and association item of interest ruleSet y and another original item of interest ittsSet X ' is identical, then the weight for increasing original item of interest ittsSet x ' is W, x and x ' it is any integer in 1~n and is not mutually equal, Y is any integer in 1~m, and the weight of remaining original item of interest remains unchanged;
(5) according to the sequence of the new original item of interest of weight rearrangement, the organizational member item of interest list, weight selection are obtained Maximum one or more item of interest is the item of interest of the organizational member.
2. organizational member hobby method for digging according to claim 1, it is characterised in that:It is adopted in the step 1 With segmentation methods from the arrangement high frequency item of interest in all organizational member Profiles.
3. organizational member hobby method for digging according to claim 2, which is characterized in that the segmentation methods packet Include following steps:
(1.1) the interest word of description interest is sorted out from the Profile of all organizational members of social network sites;
(1.2) by artificial check and correction, it polymerize the interest word for expressing equivalent in meaning to form synonym collection, every group of synonym collection A kind of corresponding item of interest;
(1.3) the interest word filled in social network sites by organizational member is replaced with into corresponding item of interest;
(1.4) frequency that all item of interest occur is calculated, and records multiple high frequency item of interest.
4. organizational member hobby method for digging according to claim 1, which is characterized in that emerging in the step 3 The method of the excavation of interest hobby correlation rule, includes the following steps:
(3.1) minimal confidence threshold min_conf and minimum support threshold value min_sup is set;
(3.2) support is found out greater than minimum support threshold value min_sup, and confidence level is greater than minimal confidence threshold min_ Association item of interest of the associations of conf as original item of interest;
(3.4) the relevant item of interest of record institute forms association item of interest set.
5. organizational member hobby method for digging according to claim 4, it is characterised in that:The min confidence Threshold value min_conf is 20%, and minimum support threshold value min_sup is 0.4%.
6. organizational member hobby method for digging according to claim 1, which is characterized in that step 4 Central Plains The calculation that the weight of beginning item of interest ittsSet x ' is W is W=w+k × r, wherein parameter k be setting correlation rule for The constant for the capability of influence that hobby excavates, parameter r are that original item of interest ittsSet x is the true interest of the organizational member The probability of item.
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Inventor after: Zhou Jiayong

Inventor after: Si Huayou

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Inventor after: Chen Zhihui

Inventor after: Wu Haopeng

Inventor after: Sun Wen

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