CN108829693A - A kind of user accesses acquisition methods, device and the storage medium of track - Google Patents
A kind of user accesses acquisition methods, device and the storage medium of track Download PDFInfo
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- CN108829693A CN108829693A CN201810333341.9A CN201810333341A CN108829693A CN 108829693 A CN108829693 A CN 108829693A CN 201810333341 A CN201810333341 A CN 201810333341A CN 108829693 A CN108829693 A CN 108829693A
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- event log
- operational motion
- user identifier
- operation content
- path
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Abstract
The invention relates to acquisition methods, device and storage mediums that electronic technology field more particularly to a kind of user access track, track are accessed for obtaining user, in case the subsequent behavior to user is analyzed.In the embodiment of the present application, terminal device obtains the corresponding event log of a plurality of user identifier, sends the corresponding event log of a plurality of user identifier；Event log includes the incidence relation of user identifier, operation content and user identifier and operation content；Wherein, for an event log, terminal device obtains in the following way：If terminal device monitors that operational motion is matched with predetermined registration operation movement,：The corresponding operation content of operational motion is obtained, operation content includes：The instruction information of operational motion and the path for the operation object for being used to indicate operational motion；So that the available user of first server accesses track, user behavior is analyzed in case technician is subsequent.
Description
Technical field
The invention relates to acquisition methods, devices that electronic technology field more particularly to a kind of user access track
And storage medium.
Background technique
With the continuous development of internet electronic technology, user can access in different websites, in each website
Webpage quantity it is also more and more.
In order to meet the needs of users, website the relevant technologies person wishes that accessing situation according to user carries out some change to webpage
Into.In the prior art, it is the click volume for obtaining each content in the webpage of the website that technical staff, which generally improves method, then
Webpage can be improved according to click volume, however, this mode according to click volume is relatively simple.
To sum up, the scheme for needing a kind of user's access, for can more reasonably be improved to web site contents.
Summary of the invention
The embodiment of the present application provides acquisition methods, device and the storage medium of a kind of user's access track, uses for obtaining
Family accesses track, analyzes so as to access track according to user for technical staff the behavior of user, improves in website
Appearance lays the foundation.
The embodiment of the present application provides a kind of acquisition methods of user's access track, and terminal device obtains a plurality of use in this method
Family identifies corresponding event log, sends the corresponding event log of a plurality of user identifier to first server；Event log includes
The incidence relation of user identifier, operation content and user identifier and operation content；Wherein, for an event log, terminal is set
It is standby to obtain event log in the following way：If terminal device monitors that operational motion is matched with predetermined registration operation movement, obtain
The corresponding operation content of operational motion, operation content include：The road of operational motion and the operation object for being used to indicate operational motion
The instruction information of diameter；Terminal device determines the corresponding event log of user identifier according to operation content.In this way, first can be made
Server obtains user and accesses track, divides so as to access track according to user for technical staff the behavior of user
Analysis improves web site contents and lays the foundation.And the method for the improvement web site contents that track obtains is accessed compared to basis according to user
The method that click volume improves web site contents, more rationally.
Optionally, predetermined registration operation movement includes click action, input action and mouse rollovers movement；If operational motion is point
Movement is hit, then the path of operation object is the path that element is clicked on targeted website；If operational motion is input action, grasp
Make the path of object as the path of input frame corresponding to the input action on targeted website；Operation content further includes input value；
If operational motion is mouse rollovers movement, the path of operation object is the corresponding targeted website of scroll actions on targeted website
The page path, operation content further includes：The corresponding rolling distance of scroll actions.
Optionally, for an event log, the terminal device sends the event log in the following way, packet
It includes：Terminal device carries event log to first object signaling, and sends first object signaling to first server；Or；
Terminal device determines the corresponding previous event log of user identifier, and terminal device is by previous event log and event log
It carries to the second target signaling, and sends the second target signaling to first server；Or；Terminal device determines user identifier
Corresponding previous operational motion is the event log of click action, and previous operational motion is click action by terminal device
Event log and event log are carried to third target signaling, and send third target signaling to first server.
Optionally, the instruction information for being used to indicate the path of the operation object of operational motion is：The complete trails of operation object；
Or；It is used to indicate the first instruction information of the complete trails of operation object；Or；It is used to indicate in the complete trails of operation object
Second part path in the second indication information in first part path and the complete trails of operation object.
The embodiment of the present application provides a kind of acquisition methods of user's access track, including first server receiving terminal apparatus
The corresponding a plurality of event log of the user identifier of transmission；Wherein, every event log correspondent time in a plurality of event log；
Every event log includes the incidence relation of user identifier, operation content and user identifier and operation content, and operation content includes：
The instruction information of operational motion and the path for the operation object for being used to indicate operational motion；First server is according to a plurality of event day
The operation content for including in the timestamp and every event log of every event log in will sequentially determines user identifier pair
The operation trace answered.In this way, allowing technical staff according to the corresponding operation trace of user identifier, the behavior of user is analyzed,
Basis is provided to improve web site contents.
It optionally, further include first server according to every thing after sequentially determining the corresponding operation trace of user identifier
It is corresponding to operational motion performed by operation object sequentially to play back every event log for the timestamp of part log.
Optionally, after the corresponding a plurality of event log of user identifier that first server receiving terminal apparatus is sent, the
It is corresponding to performed by operation object sequentially to play back every event log according to the timestamp of every event log for one server
Before operational motion, further includes first server according to the time for receiving every event log, be every event log setting
Timestamp.
The embodiment of the present application provides a kind of acquisition device of user's access track, processing unit, for obtaining a plurality of user
Identify corresponding event log；Wherein, for an event log, event log is obtained in the following way：If monitoring to grasp
Work movement is matched with predetermined registration operation movement, then：The corresponding operation content of operational motion is obtained, operation content includes：Operational motion
With the instruction information in the path for the operation object for being used to indicate operational motion；The corresponding thing of user identifier is determined according to operation content
Part log；Transmit-Receive Unit, for sending the corresponding event log of a plurality of user identifier to first server；Event log includes using
The incidence relation of family mark, operation content and user identifier and operation content.
Optionally, predetermined registration operation movement includes click action, input action and mouse rollovers movement；If operational motion is point
Movement is hit, then the path of operation object is the path that element is clicked on targeted website；If operational motion is input action, grasp
Make the path of object as the path of input frame corresponding to the input action on targeted website；Operation content further includes input value；
If operational motion is mouse rollovers movement, the path of operation object is the corresponding targeted website of scroll actions on targeted website
The page path, operation content further includes：The corresponding rolling distance of scroll actions.
Optionally, processing unit, specifically for carrying event log to first object signaling, and by Transmit-Receive Unit to
First server sends first object signaling；Or；Processing unit, specifically for determining the corresponding previous thing of user identifier
Part log carries previous event log and event log to the second target signaling, and passes through Transmit-Receive Unit to first service
Device sends the second target signaling；Or；Processing unit, specifically for determining that the corresponding previous operational motion of user identifier be
The event log of click action carries event log and event log that previous operational motion is click action to third mesh
Signaling is marked, and third target signaling is sent to first server by Transmit-Receive Unit.
Optionally, the instruction information for being used to indicate the path of the operation object of operational motion is：The complete trails of operation object；
Or；It is used to indicate the first instruction information of the complete trails of operation object；Or；It is used to indicate in the complete trails of operation object
Second part path in the second indication information in first part path and the complete trails of operation object.
The embodiment of the present application provides a kind of acquisition device of user's access track, including：Transmit-Receive Unit, for receiving terminal
The corresponding a plurality of event log of user identifier that equipment is sent；Wherein, every event log in a plurality of event log to it is corresponding when
Between stab；Every event log includes the incidence relation of user identifier, operation content and user identifier and operation content, operation content
Including：The instruction information of operational motion and the path for the operation object for being used to indicate operational motion；Processing unit, for according to more
The operation content for including in the timestamp and every event log of every event log in event log is sequentially determined and is used
Family identifies corresponding operation trace.
Optionally, processing unit is also used to：According to the timestamp of every event log, every event log is sequentially played back
It is corresponding to operational motion performed by operation object.
Optionally, processing unit is also used to：According to the time for receiving every event log, set for every event log
Set timestamp.
The embodiment of the present application provides a kind of computer storage medium, which is characterized in that computer storage medium is stored with meter
Calculation machine executable instruction, computer executable instructions make computer execute above-mentioned method when being called by computer.
The embodiment of the present application provides a kind of computer installation, which is characterized in that including memory, refers to for storing program
It enables；Processor executes above-mentioned method according to the program of acquisition for calling the program instruction stored in memory.
Detailed description of the invention
In order to more clearly explain the technical solutions in the embodiments of the present application, make required in being described below to embodiment
Attached drawing is briefly introduced, it should be apparent that, the drawings in the following description are only some examples of the present application, for this
For the those of ordinary skill in field, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing.
Fig. 1 is a kind of applicable system architecture schematic diagram provided by the embodiments of the present application；
Fig. 2 is a kind of flow diagram of user's identification provided by the embodiments of the present application；
Fig. 3 is the flow diagram for the acquisition methods that a kind of user provided by the embodiments of the present application accesses track；
Fig. 4 is the flow diagram for the back method that a kind of user provided by the embodiments of the present application accesses track；
Fig. 5 is a kind of playback interfaces provided by the embodiments of the present application；
Fig. 6 is a kind of conversion figure of the path of operation object provided by the embodiments of the present application to element；
Fig. 7 is the structural schematic diagram for the acquisition device that a kind of user provided by the embodiments of the present application accesses track；
Fig. 8 is the structural schematic diagram for the acquisition device that a kind of user provided by the embodiments of the present application accesses track.
Specific embodiment
In order to which the purpose, technical solution and beneficial effect of the embodiment of the present application is more clearly understood, below in conjunction with attached drawing
And embodiment, the embodiment of the present application is further elaborated.It should be appreciated that specific embodiment described herein is only
To explain the embodiment of the present application, it is not used to limit the embodiment of the present application.
Fig. 1 illustrates a kind of applicable system architecture diagram of the embodiment of the present application, as shown in Figure 1, setting including terminal
Standby 101, second server 102 and first server 103.Wherein, terminal device 101 is the terminal device that user side uses, the
Two servers 102 belong to the provider of targeted website, which can be used for providing the mesh to terminal device 101
Mark website.First server 103 belongs to the provider of trace files and playback file.In a kind of optional embodiment, first
After 103 side of server provides the Scout service that user accesses track to 102 side of second server, when user passes through terminal device
101 log in the targeted website that second server 102 provides, and terminal device 101 can send the first file to first server 103
Request, after terminal device 101 receives the first file feedback of the transmission of first server 103, from first file feedback
Trace files are parsed, and the trace files are loaded to terminal device 101, in case the subsequent prison to user's operation movement
It listens.
In the embodiment of the present application, second server 102 can be a platform of provider's creation of targeted website, be used for
Targeted website is provided to terminal device.Terminal device 101 can be mobile phone, desktop computer, laptop, tablet computer, intelligence
TV etc..
A kind of embodiment of optional user's identification is described below, Fig. 2 illustrates the embodiment of the present application and is applicable in
A kind of user identification flow diagram, as shown in Fig. 2, including：The target network of the lateral second server side of first server
It stands after the Scout service that user accesses track is provided,
Step 201, user is by the way that behind terminal device logs targeted website, terminal device sends the first text to first server
Part request, first file request are used to indicate first server and send trace files to terminal device.
In the embodiment of the present application, user can be the user for logging in the targeted website.Optionally, a user can pass through
The combination of Terminal Equipment Identifier and browser mark determines, user identifier=Terminal Equipment Identifier+browser mark.As an example
Son, someone has logged in the targeted website by the browser B on terminal device A, for targeted website, terminal device A
In addition browser B is equal to a user；If this people, which also passes through the browser C on terminal device A, has logged in the targeted website,
For targeted website, terminal device A is equal to another user plus browser C.That is, there was only this people always
Browser B on using terminal equipment A has logged in the targeted website, and user can just be equal to this people.Wherein, terminal device
Mark can be the global unique identifier of the terminal device, and browser mark can be the special string for representing browser.
In above-mentioned steps 201, it can be the browse request trace files on terminal device, therefore, terminal device is to
One server sends the first file request.
For step 201, in another optional embodiment, after user passes through terminal device logs targeted website, mesh
The second server of mark website side detects that the user is targeted website with the first time access after Scout service, then second takes
Being engaged in device can be to first server the first file request of transmission.Trace files in above-mentioned steps 201 can be one specifically
JavaScript file can be referred to as track.js.
It optionally, may include Terminal Equipment Identifier and browser mark in the first file request, in case subsequent first clothes
Being engaged in device can be according to the Terminal Equipment Identifier and browser mark generation user identifier.
Accordingly, the first file request that first server receiving terminal apparatus is sent.
Step 202, whether first server judges in first file request according to the first file request comprising user's mark
Know, if not including user identifier, goes to step 203, otherwise device step 205.
Specifically, after first server receives the first file request, it can parse first file request, checking should
With the presence or absence of the cookie for representing user identifier in the header information of first file request, and if it exists, then represent the user (i.e. eventually
End equipment mark+browser identifies corresponding user) after targeted website is with Scout service, it is non-to first log into the target network
It stands, has just been generated before representing the cookie of user identifier；If it does not exist, then the user can be represented in targeted website band
After having Scout service, the targeted website is first logged into.
Step 203, first server generates user identifier, and generates the first file according to the user identifier and trace files
Response.
In a kind of optional embodiment, first server can be generated and be used according to Terminal Equipment Identifier and browser mark
Family mark.
In another optional embodiment, since first server may provide Scout service for multiple targeted websites,
Therefore, it marks the website for the targeted website that first server can be logged according to Terminal Equipment Identifier, browser mark and user
Know and generates user identifier.
After first server generates user identifier, optionally, trace files can be packaged by first server, by this
User identifier is added to the Set-Cookie field in packet header, obtains the response of the first file.
Step 204, the response of the first file is sent to terminal device by first server.
Step 205, first server generates the response of the second file according to trace files, and is sent to terminal device.
In step 205, trace files are directly packaged by first server, obtain the response of the second file.
Step 206, it after terminal device receives the response of the first file or the response of the second file, may determine that after parsing
It whether include user identifier, if including device step 207；Otherwise device step 208.
After terminal device receives the response of the first file or the response of the second file, this document response can parse, from
User identifier is obtained in packet header, and obtains trace files.
Step 207, the browser of the user identifier and login targeted website is established incidence relation by terminal device.
Optionally, the Cookie for logging in the browser of the targeted website, therefore, user is written in user identifier by terminal device
Mark can represent the browser of the login targeted website on the terminal device.
Step 208, terminal device obtains and executes the trace files.
After trace files execute, event monitoring function can be bound to the root element of the current web page of targeted website, it is right
Operational motion of the user on targeted website is monitored.
In a kind of optional embodiment, after terminal device obtains the trace files, trace files can be cached to
First storage region of terminal device, which can be a permanent storage region, in this way, terminal device
As long as sending first file request to first server, so that it may execute the tracking text when logging in targeted website
Part.
In another optional embodiment, after terminal device obtains the trace files, trace files can be cached
To the second storage region of terminal device, which can be a provisional storage region, close in user
After targeted website, terminal device can be deleted the trace files from the second storage region.When user is again by the terminal
After the browser in equipment logs in targeted website, terminal device can send the first file request to first server again,
At this point, including user identifier in the first file request.
In the embodiment of the present application, terminal device user identifier can be arranged to one it is longer when being not easy expired
Between, for example after 10 years, logging in targeted website by the same browser of same terminal device in a long time all can be by mesh
Mark website (second server) and first server are identified as the same user.
After terminal device executes trace files, terminal device and first server combine available user and visit
Ask track.Fig. 3 illustrates the process signal that a kind of applicable user of the embodiment of the present application accesses the acquisition methods of track
Figure, as shown in figure 3, including：
Step 301, terminal device obtains the corresponding event log of a plurality of user identifier；Wherein, for an event log,
Terminal device obtains event log in the following way：If terminal device monitors that operational motion is matched with predetermined registration operation movement,
The corresponding operation content of operational motion is then obtained, operation content includes：Operational motion and the operation pair for being used to indicate operational motion
The instruction information in the path of elephant；Terminal device determines the corresponding event log of user identifier according to operation content.
Step 302, terminal device sends the corresponding event log of a plurality of user identifier to first server；Event log packet
Include the incidence relation of user identifier, operation content and user identifier and operation content.
Accordingly, one event log of the every transmission of terminal device, first server receive an event log, first service
Device can receive the corresponding a plurality of event log of user identifier of terminal device transmission；Wherein, every in a plurality of event log
Event log correspondent time；Every event log includes user identifier, operation content and user identifier and operation content
Incidence relation, operation content include：The instruction information of operational motion and the path for the operation object for being used to indicate operational motion；
Step 303, first server is according to the timestamp and every event of every event log in a plurality of event log
The operation content for including in log sequentially determines the corresponding operation trace of user identifier.
Based on this, terminal device can obtain a plurality of event log of the user and be sent to first server, so that
The a plurality of event log that technical staff can receive according to first server obtains the improvement of web site contents as follows
Scheme：After first server determines that user accesses track, acquisition of the available multiple users of technical staff on the page
The operational motion arrived, and act corresponding operation content depending on the user's operation and can determine the intention of user, so as to
Technical staff is allowed to be intended to determine the reason of content has lost focus according to the multiple users comprehensively considered, for example, this is interior
Whether appearance is weaker with the relevance of most of contents on the page, to determine the Adjusted Option of the content having lost focus.
In the embodiment of the present application, the predetermined registration operation movement in step 301 may include click action, input action and mouse
Scroll actions can if terminal device detects any one that the operational motion of user belongs in above-mentioned three kinds of operational motions
To obtain the corresponding operation content of the operational motion.
Optionally, if operational motion is click action, the path of operation object can be to be clicked member on targeted website
The path of element.If operational motion is input action, the path of operation object can be right for the input action on targeted website
The path for the input frame answered, the operation content further include input value.If operational motion is mouse rollovers movement, operation object
Path can further include rolling for the path of the page of the corresponding targeted website of scroll actions on targeted website, the operation content
Act corresponding rolling distance.
Optionally, if user clicks an element on the webpage of targeted website, terminal device determines that the operation is dynamic
As click action, the element that the click action is clicked is determined, and the path of element is determined according to the element.Therefore terminal device
Available operation content is：The instruction letter of click action and the path for this element for being used to indicate click action click
Breath.
Optionally, if input frame of the user on the webpage of targeted website inputs, terminal device determines the operation
Movement is input action, determines the corresponding input frame of the input action, and according to the input frame determine input frame path and
Input value in input frame.Therefore the available operation content of terminal device is：Corresponding to input action, input action
The instruction information and the input value in input frame in the path of input frame.Optionally, input value may include the input of user's keyboard
Text.
Optionally, if user carries out mouse rollovers movement on the webpage of targeted website, terminal device determines the operation
Movement is that mouse rollovers act, and determines that the path of the page of the corresponding targeted website of the scroll actions and scroll actions are corresponding
Rolling distance.Therefore, the available operation content of terminal device is：Mouse rollovers movement, mouse rollovers movement are corresponding
The instruction information in the path of the page of targeted website rolling distance corresponding with the scroll actions.Rolling distance can be terminal and set
The page central point of standby display screen display and the distance of the page top, the distance can with the number of pixel on the page come
It indicates.
Due to mouse rollovers movement be with mouse rollovers continuous trigger, if whithin a period of time, Yong Hudou
Mouse rollovers movement is being carried out, terminal device can obtain a mouse rollovers every one section of preset duration and act corresponding operation
Content.For example, every 100 milliseconds obtain a mouse rollovers and act corresponding operation content, if when the movement pair of previous mouse rollovers
The rolling distance answered rolling distance corresponding with last mouse rollovers movement is consistent, then terminal device is no longer obtained when previous mouse
Mark the operation content of scroll actions.
In a kind of optional embodiment, the instruction information for being used to indicate the path of the operation object of operational motion is expressed as
Three kinds of embodiments below：
The first, the instruction information for being used to indicate the path of the operation object of operational motion is the complete trails of operation object.
Such as similar to XPath：/ HTML/BODY/DIV [0]/UL [0]/LI [3]/A [0] includes 6 nodes in the complete trails, some section
The previous node of point is the father node of the node, and the latter node is the child node of the node.Wherein, HTML table shows a net
Page root element, BODY indicate main body, and DIV is specification character, which indicates this element of operation object in current web page
Fullpath.
Second, it is used to indicate the first instruction information of the complete trails of operation object, complete trails can be as in the first
XPath：/ HTML/BODY/DIV [0]/UL [0]/LI [3]/A [0], for example, the first instruction information can be special word
Symbol string, every complete trails on the targeted website can correspond to a special string, and by all complete trails and complete trails
Corresponding special string exists in corresponding table.After determining complete trails, it is corresponding which can be searched according to corresponding table
First instruction information (special string), using first instruction information as a part in operation content.Wherein, the correspondence table
Can be terminal device and first server agreement.In this way, number of characters can be replaced with the less special string of number of characters
More complete trails reduces the capacity that terminal device is sent to the data of first server, accelerates transmission speed.
The third, is used to indicate the second indication information in the first part path in the complete trails of operation object, Yi Jicao
Make the second part path in the complete trails of object.
Illustrate the third embodiment below by an example, if complete trails is the XPath in the first：/HTML/
BODY/DIV [0]/UL [0]/LI [3]/A [0], if some node can be replaced with the node of the tape identification with tagged
Change all nodes before the node and the node.Above-mentioned second indication information is exactly the node of the tape identification, and second
Sub-path is all nodes after the node.
For example, if there was only UL node in complete trails is that # may be used with the node for being identified as demoList
DemoList/LI [3]/A [0] replaces complete trails above.If there are the sections of 2 or 2 or more tape identification in complete trails
Point can then determine from the corresponding multiple nodes of node of tape identification and be located at last node, with the corresponding band mark of the node
The node of knowledge replaces all nodes before the node and the node, for example, if DIV node is identified as in complete trails
DemoDiv, UL node are identified as demoList, and #demoList/LI [3]/A [0] may be used instead of complete trails.
In the embodiment of the present application, the third embodiment can indicate an operation pair in webpage using shorter path
As, and the operation object of path representation can be made more acurrate with tagged node in path, the shadow not changed by node subscript
It rings.When click action and input action are monitored by terminal device, this kind of mode, which can be used, indicates the operation of operational motion
The instruction information in the path of object.
Before step 302, i.e., before terminal device sends the corresponding event log of user identifier to first server, also wrap
It includes：The incidence relation of user identifier, operation content and user identifier and operation content is packaged into the event log of JSON format.Under
Face illustrates the correspondence table of field and field meanings by table 1, as shown in table 1：
Table 1：The correspondence table of field and field meanings
In step 302, for an event log, terminal device sends the corresponding event of user identifier to first server
Log can have following three kinds of embodiments：
In the first optional embodiment, terminal device can be carried event log to first object signaling, and to
First server sends first object signaling.That is, end message directly will be when in the corresponding operation of previous operational motion
The incidence relation of appearance, user identifier and user identifier and operation content is carried to first object signaling.
If operational motion is click action, the data format of operation content can be：
{
"url":"http://www.demo.com/index",
"type":"click",
"target":"#demoList/LI[3]/A[0]"
}
In example, expression is the operational motion working as previous operation object and being clicked
If operational motion is input action, the data format of operation content can be：
{
"url":"http://www.demo.com/index",
"type":"keyup",
"target":"#demoList/LI[3]/INPUT[0]",
"key_code":65
}
In example, expression is input action, and current input value key code value of pressing is the 65 (ASCII of i.e. alphabetical " a "
Code).
If operational motion is mouse rollovers movement, the data format of operation content can be：
{
"url":"http://www.demo.com/index",
"type":"mousewheel",
"target":"/HTML/BODY",
"scroll_top":100
}
In example, expression is a mouse rollovers movement, and rolling distance is 100 pixels.
Under this kind of mode, first server often receives a first object signaling, parses event log, and can be should
Timestamp is arranged in event log.If first server receives the corresponding a plurality of event log of the same user identifier, Ke Yigen
The operation content for including according to every event log is from morning to night arranged according to timestamp, determines the corresponding operation rail of user identifier
Mark.
In second of optional embodiment, terminal device determines the corresponding previous event log of user identifier, eventually
End equipment carries previous event log and current event log to the second target signaling, and sends the to first server
Two target signalings.I.e. terminal device can will work as the previous corresponding operation content of operational motion, user identifier and user identifier
It is packaged into current event log with the incidence relation of operation content, the last corresponding operation content of operational motion, use
The incidence relation of family mark and user identifier and operation content is packaged into current event log and is packaged into previous event log.
Optionally, can also by the corresponding operation content of last operational motion with as the corresponding behaviour of previous operational motion
It is packaged into a data as content, the incidence relation of the data, user identifier and user identifier and operation content is packaged into
Event log, carrying to the second target signaling.
If operational motion is click action, last operational motion is click action, then the data format of operation content
Can be：
{
"url":"http://www.demo.com/index",
"type":"click",
"target":"#demoList/LI[3]/A[0]",
"type_pre":"click",
"target_pre":"/HTML/BODY/DIV[1]/BUTTON[0]"
}
If operational motion is input action, the data format of operation content can be：
{
"url":"http://www.demo.com/index",
"type":"keyup",
"target":"#demoList/LI[3]/INPUT[0]",
"key_code":65,
"type_pre":"click",
"target_pre":"/HTML/BODY/DIV[1]/BUTTON[0]"
}
If operational motion is mouse rollovers movement, the data format of operation content can be：
{
"url":"http://www.demo.com/index",
"type":"mousewheel",
"target":"/HTML/BODY",
"scroll_top":100,
"type_pre":"click",
"target_pre":"/HTML/BODY/DIV[1]/BUTTON[0]"
}
Under this kind of mode, first server often receives a second target signaling, parses the event log for including, can
Think that timestamp is arranged in the event log.If first server receives the corresponding a plurality of event log of the same user identifier,
It can from morning to night be arranged according to the operation content that every event log includes according to timestamp, determine the corresponding behaviour of user identifier
Make track.Then, can according to comprising previous event log operation trace is verified, this is in case first server
Mistake occurs when timestamp is set, leads to the incorrect of operation trace.
In the third optional embodiment, terminal device determines that the corresponding previous operational motion of user identifier is point
Hit the event log of movement, terminal device by the event log that previous operational motion is click action and event log carry to
Third target signaling, and third target signaling is sent to first server.I.e. terminal device is only monitoring click action hair
It, just can be corresponding with the click action by the previous item of the click action or the corresponding event log of latter operational motion when raw
Event log is sent to first server, and other operational motions just only send the corresponding event log of the operational motion.
This is because the frequency that click action occurs is higher, it is also possible to which continuity is very strong, and click action has pair each time
The operation content answered can obtain once-through operation content every a period of time unlike mouse rollovers movement.In order to correct first
Server occurs delay when receiving the corresponding event log of click action and leads to the suitable of the sequence of timestamp and click action
The inconsistent problem of sequence can use the third embodiment.
If operational motion is click action, last operational motion is click action, then the data format of operation content
Can be：
{
"url":"http://www.demo.com/index",
"type":"click",
"target":"#demoList/LI[3]/A[0]",
"type_pre":"click",
"target_pre":"/HTML/BODY/DIV[1]/BUTTON[0]"
}
In example, expression is the operational motion working as previous operation object and being clicked, and is had occurred before this another
The operational motion that a operation object is clicked.Optionally, if when previous operational motion is click action for the first time, type_pre
It can be sky with target_pre field.
In step 303, based on above-mentioned example, the corresponding operation trace of user identifier can enter lower shown：
{
"url":"http://www.demo.com/index",
"visitor":" the corresponding character string of user identifier ",
"start_time":1514808564341,
"actions":[{
"type":"click",
"target":"#demoList/LI[3]/INPUT[0]"
},{
"type":"keyup",
"target":"#demoList/LI[3]/INPUT[0]",
"key_code":65
},{
"type":"mousewheel",
"target":"/HTML/BODY",
"scroll_top":100
}]
}
After step 303, in a kind of optional embodiment, first server can be according to the time of every event log
Stamp, it is corresponding to operational motion performed by operation object sequentially to play back every event log.Fig. 4 illustrates the application
A kind of applicable user of embodiment accesses the flow diagram of the back method of track, as shown in figure 4, including：
Step 401, first server can be embedded in target network in the corresponding front-end interface of first server by iframe
It stands.
Step 402, first server adds a special marking in the URL of the page of the targeted website.
The step indicates that the page of targeted website is being used for the operation trace of replaying user, which can be with table
It is shown as " from_embeded=replay ".
Step 403, playback file is loaded into the webpage by first server.
Step 404, first server is by being loaded into the webpage by interface for the corresponding data of the operation trace of user.
Step 405, first server is according to the corresponding data of operation trace of playback file and user sequentially replaying user
To operational motion performed by operation object.
It specifically, can be by the targeted website of the corresponding front-end interface insertion of first server according to playback in step 405
The corresponding data of the operation trace of file and user sequentially replaying user to operational motion performed by operation object.
In a kind of optional embodiment, Fig. 5 illustrates a kind of applicable playback interfaces of the embodiment of the present application, such as
Shown in Fig. 5, technical staff can by first server can according to user identifier 501, user's access target website start-stop when
Between 502, the page URL503 of targeted website inquire corresponding operation track, in addition, can show user in the page on the page
The quantity 504 of the corresponding operational motion in access track on face.Technical staff may then pass through 505 1 step of " next " button
The operational motion of step ground replaying user, operational motion are shown in 506 frame of displaying content of Fig. 5：
It is high in the iframe of playback interfaces to reveal the member being clicked if what event log indicated is a click action
Then element triggers the click action to the element with JavaScript code mode；
If what event log indicated is an input action, highlight operation object pair in the iframe of playback interfaces
The input frame answered is inserted input value in the input frame using JavaScript code mode；
If what event log indicated is a mouse rollovers movement, page scroll is set in the iframe of playback interfaces
The position of item, can be used JavaScript code mode ticker position is set, by its value be set as the rolling in event log away from
From.
In a kind of optional embodiment, realize to operation object it is highlighted when, information is indicated according to path, need by
Press the corresponding child node of recursive query after slash cutting in path.Specific conversion example is as follows：
Shaped like/HTML/BODY/DIV [0]/BUTTON [0] complete trails, following chain type tune can be passed through in the library jQuery
With acquisition conversion figure as shown in FIG. 6, Fig. 6 illustrates a kind of path of the applicable operation object of the embodiment of the present application
To the conversion figure of element, it can accomplish to visualize according to user identifier according to above-mentioned step, thus, it is possible to see one
Complete access track of the user on targeted website.
Based on above embodiments and same idea, Fig. 7 shows a kind of user provided by the embodiments of the present application and accesses track
Acquisition device structural schematic diagram, as shown in fig. 7, user access track acquisition device 700 may include processing unit 701
With Transmit-Receive Unit 702.
The embodiment of the present application provides a kind of acquisition device of user's access track, processing unit, for obtaining a plurality of user
Identify corresponding event log；Wherein, for an event log, event log is obtained in the following way：If monitoring to grasp
Work movement is matched with predetermined registration operation movement, then：The corresponding operation content of operational motion is obtained, operation content includes：Operational motion
With the instruction information in the path for the operation object for being used to indicate operational motion；The corresponding thing of user identifier is determined according to operation content
Part log；Transmit-Receive Unit, for sending the corresponding event log of a plurality of user identifier to first server；Event log includes using
The incidence relation of family mark, operation content and user identifier and operation content.
In a kind of optional embodiment, predetermined registration operation movement includes click action, input action and mouse rollovers movement；
If operational motion is click action, the path of operation object is the path that element is clicked on targeted website；If operational motion
For input action, then the path of operation object is the path of input frame corresponding to the input action on targeted website；In operation
Appearance further includes input value；If operational motion is mouse rollovers movement, the path of operation object is that the rolling on targeted website is dynamic
Make the path of the page of corresponding targeted website, operation content further includes：The corresponding rolling distance of scroll actions.
In a kind of optional embodiment, processing unit, specifically for carrying event log to first object signaling, and
First object signaling is sent to first server by Transmit-Receive Unit；Or；Processing unit, specifically for determining user identifier
Corresponding previous event log, previous event log and event log is carried to the second target signaling, and pass through transmitting-receiving
Unit sends the second target signaling to first server；Or；Processing unit, before determining that user identifier is corresponding
One operational motion is the event log of click action, event log and event day by previous operational motion for click action
Will is carried to third target signaling, and sends third target signaling to first server by Transmit-Receive Unit.
In a kind of optional embodiment, the instruction information for being used to indicate the path of the operation object of operational motion is：Behaviour
Make the complete trails of object；Or；It is used to indicate the first instruction information of the complete trails of operation object；Or；It is used to indicate operation
The second part road in the second indication information in first part path and the complete trails of operation object in the complete trails of object
Diameter.
The acquisition device that user provided by the embodiments of the present application accesses track, which is specifically described, can refer to above-described embodiment offer
User access track acquisition methods, repeat no more herein.
Based on above embodiments and same idea, Fig. 8 shows a kind of user provided by the embodiments of the present application and accesses track
Acquisition device structural schematic diagram, as shown in figure 8, user access track acquisition device 800 may include processing unit 801
With Transmit-Receive Unit 802.
The embodiment of the present application provides a kind of acquisition device of user's access track, including：Transmit-Receive Unit, for receiving terminal
The corresponding a plurality of event log of user identifier that equipment is sent；Wherein, every event log in a plurality of event log to it is corresponding when
Between stab；Every event log includes the incidence relation of user identifier, operation content and user identifier and operation content, operation content
Including：The instruction information of operational motion and the path for the operation object for being used to indicate operational motion；Processing unit, for according to more
The operation content for including in the timestamp and every event log of every event log in event log is sequentially determined and is used
Family identifies corresponding operation trace.
In a kind of optional embodiment, processing unit is also used to：According to the timestamp of every event log, sequentially return
It is corresponding to operational motion performed by operation object to put every event log.
In a kind of optional embodiment, processing unit is also used to：According to the time for receiving every event log, it is
Timestamp is arranged in every event log.
The acquisition device that user provided by the embodiments of the present application accesses track, which is specifically described, can refer to above-described embodiment offer
User access track acquisition methods, repeat no more herein.
It should be noted that being schematical, only a kind of logic function to the division of unit in the embodiment of the present application
It divides, there may be another division manner in actual implementation.Each functional unit in the embodiment of the present application can integrate one
In a processing unit, it is also possible to each unit and physically exists alone, one can also be integrated in two or more units
In unit.Above-mentioned integrated unit both can take the form of hardware realization, can also be real in the form of software functional units
It is existing.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or any combination thereof real
Now, it when being realized using software program, can entirely or partly realize in the form of a computer program product.Computer program
Product includes one or more instructions.When loading on computers and executing computer program instructions, entirely or partly generate
According to the process or function of the embodiment of the present application.Computer can be general purpose computer, special purpose computer, computer network or
Other programmable devices of person.Instruction can store in computer storage medium, or from a computer storage medium to another
One computer storage medium transmission, for example, instruction can be logical from a web-site, computer, server or data center
Wired (such as coaxial cable, optical fiber, Digital Subscriber Line (DSL)) or wireless (such as infrared, wireless, microwave etc.) mode are crossed to another
One web-site, computer, server or data center are transmitted.Computer storage medium can be computer and can deposit
Any usable medium taken either includes that the data storages such as one or more usable mediums integrated server, data center are set
It is standby.Usable medium can be magnetic medium, (for example, floppy disk, hard disk, tape, magneto-optic disk (MO) etc.), optical medium (for example, CD,
DVD, BD, HVD etc.) or semiconductor medium (such as ROM, EPROM, EEPROM, nonvolatile memory (NAND FLASH),
Solid state hard disk (Solid State Disk, SSD)) etc..It should be understood by those skilled in the art that, the embodiment of the present application can provide
For method, system or computer program product.Therefore, it is real that complete hardware embodiment, complete software can be used in the embodiment of the present application
Apply the form of example or embodiment combining software and hardware aspects.Moreover, the embodiment of the present application can be used it is one or more its
In include computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM,
Optical memory etc.) on the form of computer program product implemented.
A kind of computer installation provided by the embodiments of the present application, the computer equipment may include memory and processor.
Memory can be used for store instruction and data, and memory can include mainly store instruction area and storage data area, deposit
Storage data field can store incidence relation；It store instruction area can instruction needed for storage program area, at least one function etc.；Instruction
Processor can be made to execute following methods, specific method includes：Terminal device obtains the corresponding event log of a plurality of user identifier, to
First server sends the corresponding event log of a plurality of user identifier；Event log includes user identifier, operation content and user
The incidence relation of mark and operation content；Wherein, for an event log, terminal device obtains event day in the following way
Will：If terminal device monitors that operational motion is matched with predetermined registration operation movement,：The corresponding operation content of operational motion is obtained,
Operation content includes：The instruction information of operational motion and the path for the operation object for being used to indicate operational motion；Terminal device root
The corresponding event log of user identifier is determined according to operation content.
Processor is the control centre of computer equipment, utilizes each portion of various interfaces and connection whole mobile phone
Point, by running or executing the instruction being stored in memory and calling is stored in data in memory, execute computer
The various functions and processing data of equipment.Optionally, processor may include one or more processing units；Optionally, processor
Application processor and modem processor can be integrated, wherein the main processing operation system of application processor, user interface and answer
With program etc., modem processor mainly handles wireless communication.In some embodiments, processor and memory can be in lists
It is realized on one chip, in some embodiments, they can also realize respectively on independent chip.
It should be understood by those skilled in the art that, the embodiment of the present application can provide as method, apparatus or computer program production
Product.Therefore, in terms of the embodiment of the present application can be used complete hardware embodiment, complete software embodiment or combine software and hardware
Embodiment form.Moreover, it wherein includes computer available programs generation that the embodiment of the present application, which can be used in one or more,
The meter implemented in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of code
The form of calculation machine program product.
The embodiment of the present application is referring to according to the method, apparatus of the embodiment of the present application and the process of computer program product
Figure and/or block diagram describe.It should be understood that can by instruction implementation flow chart and/or block diagram each process and/or side
The combination of process and/or box in frame and flowchart and/or the block diagram.It can provide these to instruct to general purpose computer, specially
With the processor of computer, Embedded Processor or other programmable data processing devices to generate a machine, so that passing through
The instruction that computer or the processor of other programmable data processing devices execute generates for realizing in one process of flow chart
Or the device for the function of being specified in multiple processes and/or one or more blocks of the block diagram.
These instructions, which may also be stored in, is able to guide computer or other programmable data processing devices work in a specific way
Computer-readable memory in so that it is stored in the computer readable memory instruction generate include command device system
Product are made, which realizes in one or more flows of the flowchart and/or one or more blocks of the block diagram
Specified function.
These instructions also can be loaded onto a computer or other programmable data processing device so that computer or other
Series of operation steps are executed on programmable device to generate computer implemented processing, thus in computer or other are programmable
The instruction that executes in equipment is provided for realizing in one box of one or more flows of the flowchart and/or block diagram or more
The step of function of being specified in a box.
Obviously, those skilled in the art can carry out various modification and variations without departing from this Shen to the embodiment of the present application
Spirit and scope please.In this way, if these modifications and variations of the embodiment of the present application belong to the claim of this application and its wait
Within the scope of technology, then the application is also intended to include these modifications and variations.
Claims (10)
1. the acquisition methods that a kind of user accesses track, which is characterized in that
Terminal device obtains the corresponding event log of a plurality of user identifier, sends a plurality of user identifier pair to first server
The event log answered；The event log includes the user identifier, the operation content and the user identifier and the behaviour
Make the incidence relation of content；
Wherein, for an event log, the terminal device obtains the event log in the following way：
If the terminal device monitors that the operational motion is matched with predetermined registration operation movement,：
The corresponding operation content of the operational motion is obtained, the operation content includes：The operational motion and it is used to indicate institute
State the instruction information in the path of the operation object of operational motion；
The terminal device determines the corresponding event log of the user identifier according to the operation content.
2. the method as described in claim 1, which is characterized in that the predetermined registration operation movement includes click action, input action
It is acted with mouse rollovers；
If the operational motion is the click action, the path of the operation object is to be clicked member on the targeted website
The path of element；
If the operational motion is the input action, the path of the operation object is described defeated on the targeted website
Enter the path of the corresponding input frame of movement；The operation content further includes input value；
If the operational motion is mouse rollovers movement, the path of the operation object is the institute on the targeted website
The path of the page of the corresponding targeted website of scroll actions is stated, the operation content further includes：The scroll actions are corresponding
Rolling distance.
3. the acquisition methods that a kind of user accesses track, which is characterized in that including：
The corresponding a plurality of event log of user identifier that first server receiving terminal apparatus is sent；Wherein, a plurality of event
Every event log correspondent time in log；Every event log includes the user identifier, operation content and institute
The incidence relation of user identifier Yu the operation content is stated, the operation content includes：The operational motion and it is used to indicate institute
State the instruction information in the path of the operation object of operational motion；
The timestamp of the first server every event log according to a plurality of event log and every described
The operation content for including in event log sequentially determines the corresponding operation trace of the user identifier.
4. method as claimed in claim 3, which is characterized in that described sequentially to determine the corresponding operation trace of the user identifier
Later, further include：
It is corresponding sequentially to play back every event log according to the timestamp of every event log for the first server
To operational motion performed by the operation object.
5. the acquisition device that a kind of user accesses track, which is characterized in that
Processing unit, for obtaining the corresponding event log of a plurality of user identifier；Wherein, for an event log, by such as
Under type obtains the event log：If monitoring, the operational motion is matched with predetermined registration operation movement,：Obtain the operation
Corresponding operation content is acted, the operation content includes：The operational motion and the operation for being used to indicate the operational motion
The instruction information in the path of object；The corresponding event log of the user identifier is determined according to the operation content；
Transmit-Receive Unit, for sending the corresponding event log of a plurality of user identifier to first server；The event log
Incidence relation including the user identifier, the operation content and the user identifier and the operation content.
6. device as claimed in claim 5, which is characterized in that the predetermined registration operation movement includes click action, input action
It is acted with mouse rollovers；
If the operational motion is the click action, the path of the operation object is to be clicked member on the targeted website
The path of element；
If the operational motion is the input action, the path of the operation object is described defeated on the targeted website
Enter the path of the corresponding input frame of movement；The operation content further includes input value；
If the operational motion is mouse rollovers movement, the path of the operation object is the institute on the targeted website
The path of the page of the corresponding targeted website of scroll actions is stated, the operation content further includes：The scroll actions are corresponding
Rolling distance.
7. the acquisition device that a kind of user accesses track, which is characterized in that including：
Transmit-Receive Unit, the corresponding a plurality of event log of user identifier sent for receiving terminal apparatus；Wherein, a plurality of thing
Every event log correspondent time in part log；Every event log include the user identifier, operation content and
The incidence relation of the user identifier and the operation content, the operation content include：It the operational motion and is used to indicate
The instruction information in the path of the operation object of the operational motion；
Processing unit, for the timestamp of every event log according to a plurality of event log and every described
The operation content for including in event log sequentially determines the corresponding operation trace of the user identifier.
8. device as claimed in claim 7, which is characterized in that the processing unit is also used to：
According to the timestamp of every event log, it is corresponding to the operation object sequentially to play back every event log
Performed operational motion.
9. a kind of computer storage medium, which is characterized in that the computer storage medium is stored with computer executable instructions,
The computer executable instructions execute the computer as any right of Claims 1-4 is wanted when being called by computer
Seek the method.
10. a kind of computer installation, which is characterized in that including：
Memory, for storing program instruction；
Processor, for calling the program instruction stored in the memory, according to acquisition program execute as claim 1 to
4 described in any item methods.
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|---|---|---|---|
| CN201810333341.9A CN108829693A (en) | 2018-04-13 | 2018-04-13 | A kind of user accesses acquisition methods, device and the storage medium of track |
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| CN201810333341.9A CN108829693A (en) | 2018-04-13 | 2018-04-13 | A kind of user accesses acquisition methods, device and the storage medium of track |
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| CN109800225A (en) * | 2018-12-24 | 2019-05-24 | 北京奇艺世纪科技有限公司 | Acquisition methods, device, server and the computer readable storage medium of operational indicator |
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| CN111240646A (en) * | 2020-01-15 | 2020-06-05 | 神州数码融信软件有限公司 | Program design method based on full-process development |
| CN111367517A (en) * | 2018-12-26 | 2020-07-03 | 北京易数科技有限公司 | Information generation method and device |
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Application publication date: 20181116 |