CN108810060A - Offer, reception, user's polymerization, server and the client of business information - Google Patents

Offer, reception, user's polymerization, server and the client of business information Download PDF

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CN108810060A
CN108810060A CN201710313668.5A CN201710313668A CN108810060A CN 108810060 A CN108810060 A CN 108810060A CN 201710313668 A CN201710313668 A CN 201710313668A CN 108810060 A CN108810060 A CN 108810060A
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user
information
business
label
run
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CN108810060B (en
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于纯轩
潘学瑞
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/51Discovery or management thereof, e.g. service location protocol [SLP] or web services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information

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  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
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  • General Business, Economics & Management (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The application embodiment discloses a kind of offer of business information, reception, user's polymerization, server and client, wherein, the providing method is provided with the polymeric rule of business object, and the polymeric rule is used to limit the user group of the business object, the method includes:The run-length data of user is obtained, includes at least one geographical location information in the run-length data;At least one label is extracted from the run-length data, and binds at least one label for the corresponding user of the run-length data;Wherein, the label is used to characterize the stroke of user;Has the potential user group of same geographic location information from determining run-length data in the user;The user that label in the potential user group is met to the polymeric rule polymerize into user's set of the business object;User in being supplied to the user to gather the business information of the business object.Technical solution provided by the present application can improve the popularization efficiency of business information.

Description

Offer, reception, user's polymerization, server and the client of business information
Technical field
This application involves Internet technical field, more particularly to a kind of offer of business information, reception, user polymerization side Method, server and client.
Background technology
With the continuous development of e-commerce, all kinds of online tourism platforms also emerge one after another.User is flat by online tourism Various travelling products can be ordered or be browsed to platform.Currently, it after user registers in platform of travelling, can receive online The miscellaneous business information that platform of travelling pushes.These business information for example may include travel bargain information, tourism set Meal recommendation information, flight recommendation information etc..However, many business information are all that user is less interested.Only carried to user For its interested business information, could business information effectively be played a role.
Currently, the application program of part online tourism platform can analyze the order of user, and will have purchased same The same chat group is added in the user of one ticket, so that the user for taking the same flight exchanges in chat group And the business information of airline can be pushed to the user in the chat group.
However, the providing method of this business information in the prior art is too single, can only be analyzed for order, And for those currently without purchase product, but considering that the user for buying product can not then provide corresponding business letter Breath.Therefore, the providing method of existing business information, for user group be excessively narrow, can not ensure pushing away for business information Wide efficiency.
Invention content
The purpose of the application embodiment is to provide a kind of offer of business information, reception, user's polymerization, server And client, the popularization efficiency of business information can be improved.
To achieve the above object, the application embodiment provides a kind of providing method of business information, is provided with business pair The polymeric rule of elephant, the polymeric rule are used to limit the user group of the business object, the method includes:Obtain user Run-length data, include at least one geographical location information in the run-length data;At least one is extracted from the run-length data A label, and bind at least one label for the corresponding user of the run-length data;Wherein, the label is used for characterizing The stroke at family;Has the potential user group of same geographic location information from determining run-length data in the user;By the mesh Mark user group in label meet the polymeric rule user polymerize to the business object user set in;By the business The business information of object is supplied to the user in user's set.
To achieve the above object, the application embodiment also provides a kind of server, and the server includes network communication Port, memory and processor, wherein:The network communications port is logical for carrying out network data with the client of user Letter;The memory, the polymerization for storing the computer program and storage service object that can be executed by the processor Rule, the polymeric rule are used to limit the user group of the business object;The processor, for executing the calculating When machine program, following steps can be realized:The run-length data of user, the run-length data are obtained by the network communications port In include at least one geographical location information;At least one label is extracted from the run-length data, and is the run-length data Corresponding user binds at least one label;Wherein, the label is used to characterize the stroke of user;From the user really Determine the potential user group for having same geographic location information in run-length data;Label in the potential user group is met described poly- User normally polymerize into user's set of the business object;The business information of the business object is supplied to described User in user's set.
To achieve the above object, the application also provides a kind of method of reseptance of business information, the method includes:To service Device provides the run-length data for including at least one geographical location information of user, for the server according to the geographical position Confidence breath determines the user group that the user belongs to, and binds at least one mark according to the run-length data for the user Label, and label in the user group is met to the user of polymeric rule and polymerize to user and gathers;Wherein, the label is used for Characterize the stroke of the user;The polymeric rule is corresponding with business object;Receive the business information of the server feedback;Its In, user gathers corresponding business object where the business information indicates the user.
To achieve the above object, the application also provides a kind of client, and the client includes network communications port, storage Device, display and processor, wherein:The network communications port, for carrying out network data communication with server;It is described to deposit Reservoir, the business information for storing the server feedback;Display, for showing the business information;The processor, The stroke for including at least one geographical location information for controlling from the network communications port to server offer user Data determine user group that the user belongs to for the server according to the geographical location information, and according to institute It is that the user binds at least one label, and label in the user group is met to the user of polymeric rule to state run-length data During polymerization is gathered to user;Wherein, the label is used to characterize the stroke of the user;The polymeric rule and business object pair It answers;Control the business information that the network communications port receives the server feedback;Wherein, described in the business information indicates User gathers corresponding business object where user;The business information is written in the memory and by the business information It is shown to the user by the display.
To achieve the above object, the application also provides a kind of user's polymerization, the method includes:Obtain the row of user Number of passes evidence includes at least one attribute information in the run-length data;At least one label is extracted from the run-length data, and For the run-length data, corresponding user binds at least one label;Determine in run-length data have phase from the user With the potential user group of attribute information;The user that label in the potential user group is met to polymeric rule polymerize to business object User set in.
The technical solution provided by above the application embodiment is as it can be seen that the application embodiment passes through the stroke to user Data are analyzed, so as to set compatible label for each user.It, can be advance for specified business object Polymeric rule for limiting user group is set.For the target user for having same geographic location information in run-length data User in potential user group, can further be polymerize to business pair by group by the polymeric rule and the label of user In user's set of elephant, the business information of business object is provided so as to the user in gathering to user.It is disclosed in the present application Offer, reception, user's polymerization, server and the client of business information, not only divide the order data of user Analysis, but to can analyze the run-length data of user, to expand the user group of reference, and then improve business The popularization efficiency of information.
Description of the drawings
It, below will be to embodiment in order to illustrate more clearly of the application embodiment or technical solution in the prior art Or attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only It is some embodiments described in the application, for those of ordinary skill in the art, in not making the creative labor property Under the premise of, other drawings may also be obtained based on these drawings.
Fig. 1 is a kind of providing method flow chart for business information that the application embodiment provides;;
Fig. 2 is the schematic diagram that business information is provided in the application embodiment;
Fig. 3 is the schematic diagram that run-length data is obtained in the application embodiment;
Fig. 4 is a kind of structural schematic diagram for server that the application embodiment provides;
Fig. 5 is a kind of method of reseptance flow chart for business information that the application embodiment provides;
Fig. 6 is a kind of structural schematic diagram for client that the application embodiment provides;
Fig. 7 is a kind of flow chart for user's polymerization that the application embodiment provides.
Specific implementation mode
In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality The attached drawing in mode is applied, the technical solution in the application embodiment is clearly and completely described, it is clear that described Embodiment is only a part of embodiment of the application, rather than whole embodiments.Based on the embodiment party in the application Formula, the every other embodiment that those of ordinary skill in the art are obtained without creative efforts, is all answered When the range for belonging to the application protection.
The application embodiment provides a kind of providing method of business information, and it is flat that the method can be applied to online tourism In the server of platform, the server of the online tourism platform, which can be one, has data operation, store function and network The electronic equipment of interactive function;Or run in the electronic equipment, provide branch for data processing, storage and network interaction The software held.
The quantity of not specific Limited service device in the present embodiment.Server can be a server, can be with For several servers, or it can also be the server cluster that several servers are formed.
In the present embodiment, the polymeric rule of business object can be provided with.The business object can be online The travelling products sold in tourism platform.The travelling products can be entity products.Such as air ticket, admission ticket etc..The tourism Product can also be virtual product.Such as do qualification, the special train pickup and delivery service etc. of SPA in purpose city.Certainly, some tourism productions Product can both occur by the form of entity products, can also occur by the form of virtual product.For example, for passenger company It can be the entity products of papery for the ticket of sale, can also be the virtual production of the forms such as similar Quick Response Code, sequence number Product.
In the present embodiment, the polymeric rule of the business object can be used for limiting the businessman pass of the business object The user group of note.For example, for providing the businessman of special train pickup and delivery service, corresponding polymeric rule can be trip expense With more than specified numerical value.In this way, the polymeric rule of the special train pickup and delivery service is then it can be shown that the businessman of the special train pickup and delivery service exists The higher user group of consuming capacity is concerned only in numerous users.
In the present embodiment, the polymeric rule of each business object can be preassigned by the businessman of business object.Example Such as, for providing the businessman of special train pickup and delivery service, specified polymeric rule can be travel cost 20,000 or more.This Specified polymeric rule can be stored in for executing by sample, the businessman of each business object after specifying polymeric rule In the server of the providing method flow of business information.
In the present embodiment, the polymeric rule of business object can also buy the business object by server by analysis The information of user obtain.Specifically, in the information of user can include user the information filled in when account registration with And the information of travelling products that user buys in online tourism platform.Server can be counted when analyzing the information of user Similar information in user information, to generate polymeric rule.For example, for buying the user of first-class ticket, the age Layer is substantially all between 30 years old to 60 years old, and the average moon of user is consumed at 20,000 yuan or more.Therefore, server is according to right Buy the user of first-class ticket information analyze after, can be by the age between 30 years old to 60 years old and the moon that is averaged disappears Take and is more than or equal to 20,000 yuan of polymeric rules as first-class ticket.The poly- of each business object is obtained in server analysis It, can be in the polymeric rule for locally preserving each business object after normally.
It please refers to Fig.1 and Fig. 2.The providing method of business information provided by the present application may comprise steps of.
Step S1:The run-length data of user is obtained, includes at least one geographical location information in the run-length data.
In the present embodiment, the run-length data of the user can be that user generates when accessing online tourism platform The data of user behavior characteristics can be characterized.For example, the run-length data may include user's ordering in online tourism platform Forms data can also include the browsing data that user browses commodity in online tourism platform, can also include that purchase is added in user In object vehicle but there is no the quasi- purchase object datas of clearing.Certainly, enriching constantly with online tourism platform feature, user are visiting When asking online tourism platform, it is also possible to generate other data and belong to as long as these data can embody the behavioural characteristic of user In the scope of the run-length data.Wherein, the browsing data can be according to user in accessing online tourism platform process Operation behavior generates.The operation behavior may include click goods links, persistently browse the page etc. of commodity in a period of time Deng.In this way, may include then goods links, the residence time in each commodity page that user accesses in the browsing data Etc. information.
In the present embodiment, the behavioural characteristic of user can refer to the route arrangement of user, purchasing power, interested commodity Etc. information.Wherein, the route arrangement of user can pass through travelling products that user buys in online tourism platform, air ticket, fire Ticket, bus ticket etc. are analyzed to obtain with relevant commodity data of going on a journey.The purchasing power of user can be according to user in online tourism The value data consumed in platform is analyzed to obtain.The interested commodity of user then can be secondary according to being browsed in the browsing data of user Number and browsing frequency analysis obtain.
Referring to Fig. 3, in the present embodiment, the mode for obtaining run-length data may include by way of burying a little or Run-length data is obtained by means of MySQL Mtop.Specifically, the mode buried a little can be client of the server in response to user The page display request sent, the page elements to be shown to the client feedback of the user, and tied up for each page elements The fixed code for obtaining run-length data.Wherein, when page elements are triggered, the code mutually bound with page elements is also held Row.For example, in the page of current online tourism platform, in the link of each commodity and the button of shopping cart can be added Middle write-in code, when the button of shopping cart is added in goods links or click when the user clicks, code is just performed automatically.It executes The event that goods links can be will click on later is sent to server, can also the merchandise news in shopping cart be sent to clothes Business device receives the run-length data of the client feedback of the user in this way, server can be performed in code, to Complete the process of run-length data acquisition.
In the present embodiment, for user when accessing online tourism platform by client, server can be to client Mtop interfaces are provided, which may be used http protocol.When user browses online tourism platform in the client, visitor Family end can obtain to the Mtop interface transmission datas of server and ask.The data acquisition request can be used for from server Obtain the estimated page elements shown in the current page of client.For example, introduction page of the user in some commodity of access, The data acquisition request that so user end to server is sent can be used for from the word obtained in server in the introduction page Information, pictorial information and video information etc..It is communicated in this way, can be established between a client and a server by Mtop interfaces Link, client can obtain page data by the communication link from server.In the present embodiment, client is same The run-length data that user generates when browsing current page can be transmitted to server by the communication link.That is, By being multiplexed the communication link, client can not only download page elements to be shown from server, can also be by user Data be uploaded to server, avoid and establish the upload procedure that additional channel carries out run-length data, obtained to improve The efficiency of run-length data.
In the present embodiment, in order to improve the efficiency for obtaining run-length data, above two mode can be combined.Specifically Ground, order data and quasi- purchase object data in run-length data can be uploaded to server by way of Mtop.And browse number According to then server can be uploaded to by way of burying a little.The database of server can be stored in by being uploaded to the data of server In.
In the present embodiment, the run-length data may be used to indicate that the plan of travel of user.In the plan of travel Would generally include at least one of departure place, target location or transfer place.Therefore, it can be wrapped in the run-length data Containing at least one geographical location information.The geographical location information includes in destination information, terminal information, starting point information At least one.The geographical location information can be the actual name in geographical location, can also be for characterizing geographical location Coding.For example, comprising the data that destination is Sanya in the run-length data of user, then the geographical location information can be " Sanya " can also be to encode " SY " for characterizing the geographical location of Sanya.
Step S3:At least one label is extracted from the run-length data, and is tied up for the corresponding user of the run-length data Fixed at least one label;Wherein, the label is used to characterize the stroke of user.
In the present embodiment, it can be bound for each user for characterizing its stroke based on the run-length data of user At least one label.
In the present embodiment, the label can be a phrase, and the travel information of user can be described in the phrase. For example, the label can be " the travel time:On January 36th, 2017 ", " trip mode:Aircraft ", " flight number:TM52XX8", " purchasing power:It is medium ", " Related product:Northern lights " etc..In general, the travel information of user can pass through travel time, trip Expense, trip number go out administrative staff's gender and type of vehicle to characterize, therefore, when the label may include trip Between, travel cost, trip number, at least one of go out administrative staff's gender and type of vehicle.
In the present embodiment, it in the label may include tag types and user's actual information.It is set for user When label, tag types and user's actual information can be set separately.Wherein, the tag types can be used for distinguishing different Label.For example, the tag types may include " travel time ", " trip mode ", " purpose city ", " city of setting out ", " phase Close product " etc..The tag types can be obtained by being summarized after a large amount of run-length data of server analysis, and label Type can increase with the increase of run-length data.In this way, the list of tag types can be stored in the server, at this Each tag types can be listed in list.It, can be according to the list when server analyzes new run-length data In each tag types, extract the tag types for including in the run-length data.
In the present embodiment, after the tag types for including in being extracted run-length data, user's reality can be filled Information.User's actual information can equally be extracted from run-length data.For example, run-length data includes Eastern Air Lines Inc. Air ticket order, the city of setting out of the air ticket is " Beijing ", purpose city is " Hangzhou ", according to the air ticket order, so as to It is " Beijing " and " Hangzhou " to obtain user's actual information, so as to fill Beijing after the tag types in city of setting out, in mesh City tag types after fill Hangzhou.Multiple labels of the user can be obtained in this way.
In the present embodiment, user's actual information can also be judged to obtain according to run-length data.Specifically, row Number of passes may include numerical information related to user in.For example, the numerical information may include user account grade, Consumption bill of user etc..It, can be by the numerical information of extraction after the numerical information for extracting user in run-length data It is compared with specified standard figures information, and user's actual information is generated according to comparing result.For example, the year consumption of user Bill is 100,000 yuan, and it is 50,000 yuan that specified standard year, which consumes bill, and the user that bill is consumed more than the standard year can correspond to User's actual information of " on ".In this way, combination tag type " purchasing power ", a label so as to obtain the user are " purchasing power:In on ".
In the present embodiment, the label of user can be set according to level.Specifically, for " going out administrative staff " this A tag types, by analyze user order it is found that user order in altogether include 2 people, therefore can be user set " go out administrative staff:The label of 2 people ".In order it is possible to further continue to analyze user and go out the relevant information of administrative staff.Example Such as, the two go out in administrative staff, and one is male, and one is women, and the age difference of male and female is within 4 years old, At this point it is possible to further judge two artificial lovers' relationships of trip, therefore it can again be set for user and " go out administrative staff: Label as lovers' relationship ".That is, in the present embodiment, for the same tag types of the same user, Different user's actual informations can be corresponded to.
Step S5:Has the potential user group of same geographic location information from determining run-length data in the user.
In the present embodiment, determine that the mode of the potential user group may include pre- by the businessman of online tourism platform A geographical location is first specified, the specified geographical location can be the geographical location residing for the business of the businessman.For example, for May include Dubai in specified geographical location for the businessman that Dubai provides special train service.In this way, can be in each use Inquired in the run-length data at family whether the information in the geographical location specified comprising businessman.If including user can be added Potential user group.In the present embodiment, determine the mode of the potential user group can also include by each user, The identical user in destination is divided in the potential user group.Specifically, the destination can refer in user's trip planning Prepare the geographical location arrived at.For example, user goes to Sanya to play from Suzhou, Sanya can be the destination.In another example using Family prepares to go to Sanya to play from Suzhou, is also prepared for staying a period of time in Jiaxing on the way, then Jiaxing can also be used as the mesh Ground.As long as in this way, having identical destination in the run-length data of user, user can be divided to the same target and used In the group of family.Further, it is also possible to which the identical user of stroke is divided in the potential user group.Specifically, in the stroke of user At least two geographical locations are generally included, one is departure place, the other is finally arriving at place.In addition, the stroke of user In can also include departure place and it is final arrive at except place interim stay place.In this way, the stroke of user can be by institute At least two geographical locations are stated to indicate.So, when determining the potential user group, it can be determined that in the run-length data of user Whether just user is divided to only when comprising at least two geographical location comprising at least two geographical location In the potential user group.
Step S7:The user that label in the potential user group is met to the polymeric rule polymerize to the business object User set in.
In the present embodiment, business object can have polymeric rule, and each user can have the mark of binding Label.Wherein, polymeric rule can limit the user group of businessman's concern of business object.Label can then characterize the row of user Journey.Therefore, it can be based on the polymeric rule, each user is polymerize into user's set of business object.
In the present embodiment, user's set can be determined by the polymeric rule of business object.For example, the business The polymeric rule of object is " age, gender was male between 18 to 30 years old ", then the user obtained according to the polymeric rule The age of each user in set can between 18 to 30 years old and gender be male.
In the present embodiment, it may include traversing as use user to be polymerize to the mode in user's set of business object When there is the label for the polymeric rule for meeting the business object industry is added in the user by each label of family binding It is engaged in user's set of object.For example, the polymeric rule of some business object is " destination city is Bangkok ", then can will have Standby label " purpose city:The user in Bangkok " is divided in user's set of the business object.
It should be noted that the polymeric rule of the business object may more than one, then by the target user When label meets the user of the polymeric rule and polymerize into user's set of the business object in group, it can be directed to each poly- Normally, if being provided with the label for meeting each polymeric rule in each label of user, institute is added in the user In the user's set for stating business object.For example, the polymeric rule of some business object is that " destination is Sanya and the level of consumption On in ", two polymeric rules are actually contained in the polymeric rule, and one is " destination is Sanya ", the other is " consumption More than level is upper in being ".So current there are two user, the two users are provided with label " destination:Sanya ", but wherein One user is also equipped with label " purchasing power:In on ", and another user is having label " purchasing power:It is low ", then only same When have " destination:Sanya " and " purchasing power:In on " users of the two labels can just be polymerized to business object correspondence User set in.
In the present embodiment, can be in same after polymerizeing user in user's set to business object User in user's set distributes the mark of the business object.The mark can be that the business object is advance in the server The number of setting.It should be noted that the same user may be provided simultaneously with the mark of multiple business objects, the reason is that, together One user may meet the polymeric rule of multiple business objects simultaneously, and be polymerized in different user's set.
Step S9:User in being supplied to the user to gather the business information of the business object.
It in the present embodiment, can will be described after polymerizeing user respectively in user's set to business object The business information of business object is supplied to the user in user's set.
In the present embodiment, the business information can be pre-set by the businessman of business object, and be stored in service In device.The business information can be the sales promotion information of business object, promotion message etc..The business information in the server may be used It is associated storage with the mark with business object.Meanwhile in the server, the account of each user can also be with business object Mark it is associated.In this way, when server needs to provide a user business information, the business information of business object can be carried Supply has the user of the mark of the business object.
In a concrete application scene, user A has browsed Shanghai in ctrip.com's application program by mobile phone and has arrived repeatedly The travelling products of Puji Island.At this point, the background server of ctrip.com can be to set " purpose city for the user A:Puji Island ", " city of setting out:The label in Shanghai ".The pick businessman of service of responsible carry out Puji Island in ctrip.com can preset polymerization Rule is " tourist for coming Puji Island ", at this point, label " the purpose city of user A:Puji Island " just meets the polymeric rule, therefore Can be polymerized to Puji Island pick service user set in.In this way, user A can connect in the application program of ctrip.com The related Puji Island for receiving businessman's push picks the information of service, these information may include pick the time, the expense that picks and Pick contact method etc..In addition, being responsible for selling Shanghai and can presetting to the businessman of Puji Island air ticket in ctrip.com polymerizeing rule Then " city of setting out is Shanghai and its surrounding cities and destination city or connecting cities are Puji Island ", it is real in the polymeric rule There are two polymeric rule on border, one is " city of setting out is Shanghai and its surrounding cities ", another polymeric rule is " to arrive at city City or connecting cities are Puji Island ".In this way, " the purpose city of user A:Puji Island " and " city of setting out:Shanghai " this Two labels just meet two polymeric rules of the businessman, to which user A can also be polymerized to Shanghai to Puji Island air ticket User set in.And if the label of another user B is " purpose city:Puji Island " and " city of setting out:Beijing ", by In wherein " city of setting out:Beijing " is unsatisfactory for the polymeric rule of " Shanghai and its surrounding cities is in city of setting out " that businessman sets, Therefore user B can not be added in Shanghai to user's set of Puji Island air ticket.
In one embodiment of the application, the polymeric rule can limit different conditions in practical application.Tool Body, the polymeric rule can defines minimum travel cost.So, described in meeting label in the potential user group When the user of polymeric rule is polymerize into user's set of the business object, can will have trip in the potential user group Expense label, and travel cost polymerize more than or equal to the user of the minimum travel cost to the use of the business object In the set of family.
In the application another embodiment, the polymeric rule can also define type of vehicle.The friendship Logical tool types are such as may include aircraft, train, automobile, steamer.In this way, meeting by label in the potential user group When the user of the polymeric rule is polymerize into user's set of the business object, can will have in the potential user group Type of vehicle label, and the type of vehicle user consistent with the type of vehicle that the polymeric rule limits is poly- It is bonded in user's set of the business object.
In the application another embodiment, the polymeric rule can also define the trip period.When the trip Section may include set out period, arrival period, transfer period etc..Label in the potential user group is so being met into described gather When user normally is polymerize into user's set of the business object, when can be by having trip in the potential user group Between label, and the travel time be in it is described trip the period in user polymerize to the business object user set in.Example Such as, the trip period is 12 points to 14 points of March 7 in 2017, then some user in the potential user group has Row time tag, and the travel time for including in the travel time label is 10 minutes 13 points of on March 7th, 2017, then the use Family can be polymerized in user's set of business object.
In one embodiment of the application, number control strategy can also be arranged in server, such as when business object pair When the user number for including in the user's set answered is more than or equal to the first number threshold value, the poly- of the business object can be considered as Normally too wide in range, server can send out the prompt message of modification polymeric rule to the businessman of business object at this time.For example, The polymeric rule of businessman's script of business object is " destination city:Beijing ", the user number being polymerize according to the polymeric rule can To reach 30,000 people, and the first number threshold value is only 5000 people, is gathered at this point, server can send modification to the client of businessman Normally or increase the prompt message of polymeric rule, to reduce the user number that is obtained according to polymeric rule.Businessman can increase Add additional polymeric rule " Related product:The Forbidden City admission ticket ", " arrival time:It on January 20th, 2017 ", so finally can shape At three polymeric rules.It can be 500 people according to the user number of these three polymeric rules polymerization, meet the number control of server System strategy.
In one embodiment of the application, be less than when the user number for including in business object corresponding user set or When person is equal to the second number threshold value, the polymeric rule that can be considered as the business object is too narrow, and server can be to industry at this time The businessman of business object sends out the prompt message of modification polymeric rule.For example, the polymeric rule of businessman's script of business object is " to support Up to city:Beijing ", " flight number:TM56XX9 ", " arrival time:It is polymerize according to these three polymeric rules on January 20th, 2017 " User number be only 10 people, and the second number threshold value be 200 people, at this point, server can to the client of businessman send repair Change polymeric rule or reduce the prompt message of polymeric rule, to reduce the user number obtained according to polymeric rule.Businessman can To select original polymeric rule " arrival time:On January 20th, 2017 " is revised as " arrival time:On January 10th, 2017 is extremely On January 20th, 2017 " meets clothes in this way, can be 500 people according to the user number of modified three polymeric rules polymerization The number control strategy of business device.
It, can be according to working as when the user in gathering to user provides business information in one embodiment of the application The preceding time provides corresponding business information.Specifically, the user in user gathers has the label of arrival time node When, it may be determined that the difference between current timing node and the arrival time node.Wherein, the arrival time node can To characterize the timing node that the vehicles reach the destination.For example, some user is currently in user's set of selling ticket, The polymeric rule of user set be " destination city is Shanghai, the arrival time be 14 points 20 minutes, the vehicles are high ferro ".So 14 points 20 minutes can be the arrival time node.Server can calculate current timing node and the arrival time section Difference between point, which can be absolute value.It, can be to institute so when the difference is less than or equal to specified threshold The user stated in user's set provides business information corresponding with the arrival time node.For example, 14 points 10 minutes when It waits, the difference of calculating is 10 minutes, and the specified threshold is also 10 minutes, therefore can be provided to the user in user set The prompt message that will be arrived at a station, and the user into user's set pushes the tourist attractions information and weather letter of Shanghai locality Breath.
In one embodiment of the application, when providing a user business information, fatigue strength control strategy can be set. The fatigue strength control strategy can limit number, period and the classification of business information offer.Specifically, server may determine that Present system time whether in the set period, when in when, stopping provides a user business information, until when current system Between in until set period is outer.For example, the set period is 11 points at night to 8 points of the next morning, it is for oral administration in this period Business device stopping provides a user business information.
In addition, in the present embodiment, server can also count in period specified time and provide industry to the same user The number for information of being engaged in stops providing business letter to the user when the number of statistics is more than or equal to predetermined number of times threshold value Breath.Period specified time for example can be a consecutive days.For example, server can count so far the same day to same The number for the business information that a user provides, if the number is 5 times, and the predetermined number of times threshold value within one day is only 3, then this When server can stop providing a user business information, until second day.
In the present embodiment, whether user can shield the business information of a certain type to server feedback.In this way, clothes Business device can receive the masking instruction of the business information for specified type of user feedback, and refer in response to the shielding It enables, stops the business information that the specified type is provided to the user, until it is described to receive being directed to for the user feedback Until the contact masking instruction of the business information of specified type.For example, user in the client all shields discount information It covers, then server then stops providing a user discount information, until user releases shielding.
Referring to Fig. 4, the application embodiment also provides a kind of server, the server includes network communications port 100, memory 200 and processor 300.
The network communications port 100, for carrying out network data communication with the client of user;
The memory 200, for storing the computer program that can be executed by the processor and storage at least one The polymeric rule of a business object, the polymeric rule are used to limit the user group of the business object;
The processor 300, for that when executing the computer program, can realize following steps:
The run-length data of user is obtained by the network communications port, includes at least one geography in the run-length data Location information;At least one label is extracted from the run-length data, and for described in the corresponding user's binding of the run-length data At least one label;Wherein, the label is used to characterize the stroke of user;Determine in run-length data have phase from the user With the potential user group of geographical location information;Label in the potential user group is met the polymeric rule user polymerize to In user's set of the business object;User in being supplied to the user to gather the business information of the business object.
In the present embodiment, the network communications port 100 can be bound from different communication protocol, to It can send or receive the virtual port of different data.Lead to for example, the network communications port can be responsible for progress web data No. 80 ports of letter can also be No. 21 ports for being responsible for carrying out FTP data communication, can also be that responsible progress mail data is logical No. 25 ports of letter.In addition, the network communications port can also be the communication interface or communication chip of entity.For example, its Can be mobile radio network communication chip, such as GSM, CDMA;It can also be Wifi chips;It can also be bluetooth core Piece.
In the present embodiment, the memory 200 can be for protecting stored memory device.In digital display circuit In, the equipment that can preserve binary data can be memory;In integrated circuits, one not physical form have storage The circuit of function may be memory, such as RAM, FIFO;In systems, the storage device with physical form can also be named Memory, such as memory bar, TF card.
The processor 300 can be implemented in any suitable manner.For example, processor can take such as microprocessor Or processor and storage can be by the meters of the computer readable program code (such as software or firmware) of (micro-) processor execution Calculation machine readable medium, logic gate, switch, application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), the form etc. of programmable logic controller (PLC) and embedded microcontroller.The application is simultaneously not construed as limiting.
Server disclosed in the above embodiment, network communications port 100, memory 200 and processor 300 are realized Concrete function, explanation can be contrasted with the embodiment of the providing method of business information in the application, this Shen may be implemented The embodiment of the providing method of business information please and the technique effect for reaching method embodiment.
The application also provides a kind of method of reseptance of business information.The method can be applied in the client of user. Wherein, the client can be the electronic equipment that user is used to access online tourism platform.Specifically, the client is for example Can be tablet computer, smart mobile phone, digital assistants, intelligent wearable device etc..The client, which can also be, to be installed on Software in the electronic equipment stated.For example, the client can be ctrip.com, the application of online tourisms platform such as go where to net (Application, APP).Referring to Fig. 5, the described method comprises the following steps.
S51:The run-length data for including at least one geographical location information that user is provided to server, for the clothes Business device determines user group that the user belongs to according to the geographical location information, and according to the run-length data is the use At least one label is bound at family, and label in the user group is met to the user of polymeric rule and polymerize to user and gathers; Wherein, the label is used to characterize the stroke of the user;The polymeric rule is corresponding with business object.
In the present embodiment, the run-length data of the user can be that user generates when accessing online tourism platform The data of user behavior characteristics can be characterized.For example, the run-length data may include user's ordering in online tourism platform Forms data can also include the browsing data that user browses commodity in online tourism platform, can also include that purchase is added in user In object vehicle but there is no the quasi- purchase object datas of clearing.Certainly, enriching constantly with online tourism platform feature, user are visiting When asking online tourism platform, it is also possible to generate other data and belong to as long as these data can embody the behavioural characteristic of user In the scope of the run-length data.Wherein, the browsing data can be according to user in accessing online tourism platform process Operation behavior generates.The operation behavior may include click goods links, persistently browse the page etc. of commodity in a period of time Deng.In this way, may include then goods links, the residence time in each commodity page that user accesses in the browsing data Etc. information.
In the present embodiment, the behavioural characteristic of user can refer to the route arrangement of user, purchasing power, interested commodity Etc. information.Wherein, the route arrangement of user can pass through travelling products that user buys in online tourism platform, air ticket, fire Ticket, bus ticket etc. are analyzed to obtain with relevant commodity data of going on a journey.The purchasing power of user can be according to user in online tourism The value data consumed in platform is analyzed to obtain.The interested commodity of user then can be secondary according to being browsed in the browsing data of user Number and browsing frequency analysis obtain.
In the present embodiment, client can carry by way of burying a little or by means of MySQL Mtop to server For run-length data.Specifically, it can be that server shows request in response to the page that the client of user is sent to bury mode a little, The page elements to be shown to the client feedback of the user, and bound for each page elements for obtaining run-length data Code.Wherein, it when page elements are triggered, is also carried out with the code that page elements are mutually bound.For example, in current online trip In the page for swimming platform, code can be written in the link of each commodity and in the button of addition shopping cart, when user's point When hitting goods links or clicking the button that shopping cart is added, code is just performed automatically.Quotient can be will click on after execution The event of product link is sent to server, can also the merchandise news in shopping cart be sent to server, in this way, logical in user When crossing client access online tourism platform, the code bound in page elements can be constantly triggered, so as in code It is performed, the run-length data of user is provided to server.
In the present embodiment, for user when accessing online tourism platform by client, server can be to client Mtop interfaces are provided, which may be used http protocol.When user browses online tourism platform in the client, visitor Family end can obtain to the Mtop interface transmission datas of server and ask.The data acquisition request can be used for from server Obtain the estimated page elements shown in the current page of client.For example, introduction page of the user in some commodity of access, The data acquisition request that so user end to server is sent can be used for from the word obtained in server in the introduction page Information, pictorial information and video information etc..It is communicated in this way, can be established between a client and a server by Mtop interfaces Link, client can obtain page data by the communication link from server.In the present embodiment, client is same The run-length data that user generates when browsing current page can be transmitted to server by the communication link.That is, By being multiplexed the communication link, client can not only download page elements to be shown from server, can also be by user Data be uploaded to server, avoid and establish the upload procedure that additional channel carries out run-length data, provided to improve The efficiency of run-length data.
In the present embodiment, in order to improve the efficiency for providing run-length data, above two mode can be combined.Specifically Ground, order data and quasi- purchase object data in run-length data can be uploaded to server by way of Mtop.And browse number According to then server can be uploaded to by way of burying a little.The database of server can be stored in by being uploaded to the data of server In.
In the present embodiment, the run-length data may be used to indicate that the plan of travel of user.In the plan of travel Would generally include at least one of departure place, target location or transfer place.Therefore, it can be wrapped in the run-length data Containing at least one geographical location information.The geographical location information includes in destination information, terminal information, starting point information At least one.The geographical location information can be the actual name in geographical location, can also be for characterizing geographical location Coding.For example, comprising the data that destination is Sanya in the run-length data of user, then the geographical location information can be " Sanya " can also be to encode " SY " for characterizing the geographical location of Sanya.
In the present embodiment, server, can be based on the row of user after the run-length data for receiving client offer Number of passes evidence binds at least one label for characterizing its stroke for user.In the present embodiment, the label can be one A phrase can describe the travel information of user in the phrase.For example, the label can be " the travel time:In January, 2017 36 days ", " trip mode:Aircraft ", " flight number:TM52XX8 ", " purchasing power:It is medium ", " Related product:Northern lights " etc..It is logical Often, the travel information of user can by the travel time, travel cost, trip number, go out administrative staff's gender and the vehicles Type characterizes, and therefore, the label may include the travel time, travel cost, trip number, go out administrative staff's gender and friendship At least one of logical tool types.
In the present embodiment, server can determine in run-length data have same geographic location letter from each user The user group of breath.Determine that the mode of the user group may include preassigning a geographical position by the businessman of online tourism platform It sets, the specified geographical location can be the geographical location residing for the business of the businessman.For example, for providing special train clothes in Dubai May include Dubai in specified geographical location for the businessman of business.In this way, can be looked into the run-length data of each user Ask whether the information in the geographical location specified comprising businessman.If including can user group be added user.In this embodiment party In formula, determine that the mode of the user group can also include by each user, the identical user in destination is divided to institute It states in user group.Specifically, the destination can refer in user's trip planning and prepare the geographical location arrived at.For example, user Sanya is gone to play from Suzhou, Sanya can be the destination.In another example user prepares to go to Sanya to play from Suzhou, on the way It is also prepared for staying a period of time in Jiaxing, then Jiaxing can also be used as the destination.As long as in this way, the run-length data of user In have identical destination, user can be divided in the same user group.Further, it is also possible to by the identical use of stroke Family is divided in the user group.Specifically, at least two geographical locations are generally included in the stroke of user, one is departure place Point, the other is finally arriving at place.In addition, can also include except departure place and final arrival place in the stroke of user Interim stay place.In this way, the stroke of user can be indicated by least two geographical location.So, determining When stating user group, it can be determined that whether include at least two geographical location in the run-length data of user, only including institute When stating at least two geographical locations, just user is divided in the user group.
It in the present embodiment, can be with the business information of storage service object, in order to provide business information in server To suitable user, each business object can have polymeric rule, and the polymeric rule can limit the use of business object Family group.Specifically, the business object can be the travelling products sold in online tourism platform.The travelling products can To be entity products.Such as air ticket, admission ticket etc..The travelling products can also be virtual product.Such as it is SPA in purpose city Qualification, special train pickup and delivery service etc..Certainly, some travelling products can both occur by the form of entity products, can also lead to The form for crossing virtual product occurs.Can be the entity products of papery for example, for the ticket that passenger company is sold, It can be the virtual product of the forms such as similar Quick Response Code, sequence number.
In the present embodiment, the polymeric rule of the business object can be used for limiting the businessman pass of the business object The user group of note.For example, for providing the businessman of special train pickup and delivery service, corresponding polymeric rule can be trip expense With more than specified numerical value.In this way, the polymeric rule of the special train pickup and delivery service is then it can be shown that the businessman of the special train pickup and delivery service exists The higher user group of consuming capacity is concerned only in numerous users.
In the present embodiment, business object can have polymeric rule, and each user can have the mark of binding Label.Wherein, polymeric rule can limit the user group of businessman's concern of business object.Label can then characterize the row of user Journey.Therefore, it can be based on the polymeric rule, each user is polymerize into user's set of business object.
In the present embodiment, user's set can be determined by the polymeric rule of business object.For example, the business The polymeric rule of object is " age, gender was male between 18 to 30 years old ", then the user obtained according to the polymeric rule The age of each user in set can between 18 to 30 years old and gender be male.
In the present embodiment, it may include traversing as use user to be polymerize to the mode in user's set of business object When there is the label for the polymeric rule for meeting the business object industry is added in the user by each label of family binding It is engaged in user's set of object.For example, the polymeric rule of some business object is " destination city is Bangkok ", then can will have Standby label " purpose city:The user in Bangkok " is divided in user's set of the business object.
S53:Receive the business information of the server feedback;Wherein, the business information indicates to use where the user Gather corresponding business object in family.
It in the present embodiment, can be by the business after polymerizeing user in user's set to business object The business information of object is supplied to the user in user's set.
In the present embodiment, the business information can be pre-set by the businessman of business object, and be stored in service In device.User gathers corresponding business object where the business information can indicate the user.Specifically, the business letter Breath can be sales promotion information, promotion message of business object etc..The business information in the server can be with business object Mark is associated storage.Meanwhile in the server, user's set where each user can also be with the mark of business object It is associated.In this way, when server needs the user into user's set to provide business information, it can be by the business of business object Information is supplied to the user in the user's set for the mark for having the business object.
Referring to Fig. 6, the application also provides a kind of client, the client includes network communications port 110, memory 210, display 310 and processor 410.
Wherein, the network communications port 110, for carrying out network data communication with server.
The memory 210, the business information for storing the server feedback.
The display 310, for showing the business information.
The processor 410, for controlling the network communications port to server offer user including at least The run-length data of one geographical location information determines that the user belongs to for the server according to the geographical location information In user group, and according to the run-length data be that the user binds at least one label, and will be in the user group The user that label meets polymeric rule polymerize into user's set;Wherein, the label is used to characterize the stroke of the user;Institute It is corresponding with business object to state polymeric rule;Control the business information that the network communications port receives the server feedback;Its In, user gathers corresponding business object where the business information indicates the user;Described in business information write-in It is shown to the user in memory and by the business information by the display.
In the present embodiment, the network communications port 110 can be bound from different communication protocol, to It can send or receive the virtual port of different data.Lead to for example, the network communications port can be responsible for progress web data No. 80 ports of letter can also be No. 21 ports for being responsible for carrying out FTP data communication, can also be that responsible progress mail data is logical No. 25 ports of letter.In addition, the network communications port can also be the communication interface or communication chip of entity.For example, its Can be mobile radio network communication chip, such as GSM, CDMA;It can also be Wifi chips;It can also be bluetooth core Piece.
In the present embodiment, the memory 210 can be for protecting stored memory device.In digital display circuit In, the equipment that can preserve binary data can be memory;In integrated circuits, one not physical form have storage The circuit of function may be memory, such as RAM, FIFO;In systems, the storage device with physical form can also be named Memory, such as memory bar, TF card.
The display 310 can be shown to certain electronic document on screen again instead by specific transmission device It is mapped to the show tools of human eye.The display may include liquid crystal LCD display, cathode-ray tube CRT display screen, luminous two Pole pipe LED display etc..
The processor 410 can be implemented in any suitable manner.For example, processor can take such as microprocessor Or processor and storage can be by the meters of the computer readable program code (such as software or firmware) of (micro-) processor execution Calculation machine readable medium, logic gate, switch, application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), the form etc. of programmable logic controller (PLC) and embedded microcontroller.The application is simultaneously not construed as limiting.
Client disclosed in the above embodiment, network communications port 110, memory 210, display 310 and place The concrete function that device 410 is realized is managed, explanation can be contrasted with the embodiment of the method for reseptance of business information in the application, it can To realize the embodiment of the method for reseptance of the business information of the application and reach the technique effect of method embodiment.
Referring to Fig. 7, the application also provides a kind of user's polymerization, the described method comprises the following steps.
S71:The run-length data of user is obtained, includes at least one attribute information in the run-length data.
In the present embodiment, the run-length data of the user can be that user generates when accessing online tourism platform The data of user behavior characteristics can be characterized.For example, the run-length data may include user's ordering in online tourism platform Forms data can also include the browsing data that user browses commodity in online tourism platform, can also include that purchase is added in user In object vehicle but there is no the quasi- purchase object datas of clearing.Certainly, enriching constantly with online tourism platform feature, user are visiting When asking online tourism platform, it is also possible to generate other data and belong to as long as these data can embody the behavioural characteristic of user In the scope of the run-length data.Wherein, the browsing data can be according to user in accessing online tourism platform process Operation behavior generates.The operation behavior may include click goods links, persistently browse the page etc. of commodity in a period of time Deng.In this way, may include then goods links, the residence time in each commodity page that user accesses in the browsing data Etc. information.
In the present embodiment, the behavioural characteristic of user can refer to the route arrangement of user, purchasing power, interested commodity Etc. information.Wherein, the route arrangement of user can pass through travelling products that user buys in online tourism platform, air ticket, fire Ticket, bus ticket etc. are analyzed to obtain with relevant commodity data of going on a journey.The purchasing power of user can be according to user in online tourism The value data consumed in platform is analyzed to obtain.The interested commodity of user then can be secondary according to being browsed in the browsing data of user Number and browsing frequency analysis obtain.
In the present embodiment, the mode for obtaining run-length data may include by way of burying a little or by means of MySQLMtop obtains run-length data.Specifically, it can be the page that server is sent in response to the client of user to bury mode a little Face display request, the page elements to be shown to the client feedback of the user, and bound for each page elements for obtaining Take the code of run-length data.Wherein, it when page elements are triggered, is also carried out with the code that page elements are mutually bound.For example, In the page of current online tourism platform, generation can be written in the link of each commodity and in the button of addition shopping cart Code, when the button of shopping cart is added in goods links or click when the user clicks, code is just performed automatically.After execution Event will click on goods links is sent to server, can also the merchandise news in shopping cart be sent to server, this Sample, server can be performed in code, receive the run-length data of the client feedback of the user, to complete stroke The process of data acquisition.
In the present embodiment, for user when accessing online tourism platform by client, server can be to client Mtop interfaces are provided, which may be used http protocol.When user browses online tourism platform in the client, visitor Family end can obtain to the Mtop interface transmission datas of server and ask.The data acquisition request can be used for from server Obtain the estimated page elements shown in the current page of client.For example, introduction page of the user in some commodity of access, The data acquisition request that so user end to server is sent can be used for from the word obtained in server in the introduction page Information, pictorial information and video information etc..It is communicated in this way, can be established between a client and a server by Mtop interfaces Link, client can obtain page data by the communication link from server.In the present embodiment, client is same The run-length data that user generates when browsing current page can be transmitted to server by the communication link.That is, By being multiplexed the communication link, client can not only download page elements to be shown from server, can also be by user Data be uploaded to server, avoid and establish the upload procedure that additional channel carries out run-length data, obtained to improve The efficiency of run-length data.
In the present embodiment, in order to improve the efficiency for obtaining run-length data, above two mode can be combined.Specifically Ground, order data and quasi- purchase object data in run-length data can be uploaded to server by way of Mtop.And browse number According to then server can be uploaded to by way of burying a little.The database of server can be stored in by being uploaded to the data of server In.
In the present embodiment, more information is generally included in the run-length data.For example, can in the run-length data To include the information such as journey time, departure place, transfer place, destination, stroke cost, flight number, air flight times.It is above-mentioned These information can be used as the attribute information.In the present embodiment, the attribute information can be used as run-length data Screening conditions numerous run-length datas can be classified according to different attribute informations.For example, can will be same Its run-length data for being in the same destination is classified as one kind;The row of the same flight number can also will be taken in the same time Number of passes is a kind of according to playback.
S73:At least one label is extracted from the run-length data, and binds institute for the corresponding user of the run-length data State at least one label.
In the present embodiment, the label can be a phrase, and the travel information of user can be described in the phrase. For example, the label can be " the travel time:On January 36th, 2017 ", " trip mode:Aircraft ", " flight number:TM52XX8", " purchasing power:It is medium ", " Related product:Northern lights " etc..In general, the travel information of user can pass through travel time, trip Expense, trip number go out administrative staff's gender and type of vehicle to characterize, therefore, when the label may include trip Between, travel cost, trip number, at least one of go out administrative staff's gender and type of vehicle.
In the present embodiment, it in the label may include tag types and user's actual information.It is set for user When label, tag types and user's actual information can be set separately.Wherein, the tag types can be used for distinguishing different Label.For example, the tag types may include " travel time ", " trip mode ", " purpose city ", " city of setting out ", " phase Close product " etc..The tag types can be obtained by being summarized after a large amount of run-length data of server analysis, and label Type can increase with the increase of run-length data.In this way, the list of tag types can be stored in the server, at this Each tag types can be listed in list.It, can be according to the list when server analyzes new run-length data In each tag types, extract the tag types for including in the run-length data.
In the present embodiment, after the tag types for including in being extracted run-length data, user's reality can be filled Information.User's actual information can equally be extracted from run-length data.For example, run-length data includes Eastern Air Lines Inc. Air ticket order, the city of setting out of the air ticket is " Beijing ", purpose city is " Hangzhou ", according to the air ticket order, so as to It is " Beijing " and " Hangzhou " to obtain user's actual information, so as to fill Beijing after the tag types in city of setting out, in mesh City tag types after fill Hangzhou.Multiple labels of the user can be obtained in this way.
In the present embodiment, user's actual information can also be judged to obtain according to run-length data.Specifically, row Number of passes may include numerical information related to user in.For example, the numerical information may include user account grade, Consumption bill of user etc..It, can be by the numerical information of extraction after the numerical information for extracting user in run-length data It is compared with specified standard figures information, and user's actual information is generated according to comparing result.For example, the year consumption of user Bill is 100,000 yuan, and it is 50,000 yuan that specified standard year, which consumes bill, and the user that bill is consumed more than the standard year can correspond to User's actual information of " on ".In this way, combination tag type " purchasing power ", a label so as to obtain the user are " purchasing power:In on ".
In the present embodiment, the label of user can be set according to level.Specifically, for " going out administrative staff " this A tag types, by analyze user order it is found that user order in altogether include 2 people, therefore can be user set " go out administrative staff:The label of 2 people ".In order it is possible to further continue to analyze user and go out the relevant information of administrative staff.Example Such as, the two go out in administrative staff, and one is male, and one is women, and the age difference of male and female is within 4 years old, At this point it is possible to further judge two artificial lovers' relationships of trip, therefore it can again be set for user and " go out administrative staff: Label as lovers' relationship ".That is, in the present embodiment, for the same tag types of the same user, Different user's actual informations can be corresponded to.
S75:Has the potential user group of same alike result information from determining run-length data in the user.
In the present embodiment, determine that the mode of the potential user group may include pre- by the businessman of online tourism platform An attribute information is first specified, the specified attribute information can be the attribute information that the business of the businessman is stressed.For example, right In for the businessman that Dubai provides special train service, specified attribute information can be that destination is Dubai.In this way, can be with Inquired in the run-length data of each user whether the attribute information specified comprising businessman.If including user can be added Enter potential user group.In the present embodiment, determine that the mode of the potential user group can also include by each user In, the user for having the attribute information in identical characterization geographical location is divided in the potential user group.Specifically, the table The attribute information for levying geographical location for example can be destination.The destination can refer in user's trip planning and prepare arrival Geographical location.For example, user goes to Sanya to play from Suzhou, Sanya can be the destination.In another example user prepares from Soviet Union State goes to Sanya to play, and is also prepared for staying a period of time in Jiaxing on the way, then Jiaxing can also be used as the destination.In this way, As long as having identical destination in the run-length data of user, user can be divided in the same potential user group.
S77:The user that label in the potential user group is met to polymeric rule polymerize to user's set of business object In.
In the present embodiment, the business object can be the travelling products sold in online tourism platform.It is described Travelling products can be entity products.Such as air ticket, admission ticket etc..The travelling products can also be virtual product.Such as in mesh City do the qualification of SPA, special train pickup and delivery service etc..Certainly, some travelling products can both be gone out by the form of entity products It is existing, can also occur by the form of virtual product.Can be papery for example, for the ticket that passenger company is sold Entity products can also be the virtual product of the forms such as similar Quick Response Code, sequence number.
In the present embodiment, the business object can have polymeric rule.The polymeric rule can be used for limiting The user group of businessman's concern of the business object.For example, for the businessman of special train pickup and delivery service is provided, it is corresponding Polymeric rule can be that travel cost is more than specified numerical value.In this way, the polymeric rule of the special train pickup and delivery service was then it can be shown that should The businessman of special train pickup and delivery service is concerned only with the higher user group of consuming capacity in numerous users.
In the present embodiment, the polymeric rule of each business object can be preassigned by the businessman of business object.Example Such as, for providing the businessman of special train pickup and delivery service, specified polymeric rule can be travel cost 20,000 or more.This Specified polymeric rule can be stored in for executing by sample, the businessman of each business object after specifying polymeric rule In the server of the providing method flow of business information.
In the present embodiment, the polymeric rule of business object can also buy the business object by server by analysis The information of user obtain.Specifically, in the information of user can include user the information filled in when account registration with And the information of travelling products that user buys in online tourism platform.Server can be counted when analyzing the information of user Similar information in user information, to generate polymeric rule.For example, for buying the user of first-class ticket, the age Layer is substantially all between 30 years old to 60 years old, and the average moon of user is consumed at 20,000 yuan or more.Therefore, server is according to right Buy the user of first-class ticket information analyze after, can be by the age between 30 years old to 60 years old and the moon that is averaged disappears Take and is more than or equal to 20,000 yuan of polymeric rules as first-class ticket.The poly- of each business object is obtained in server analysis It, can be in the polymeric rule for locally preserving each business object after normally.
In the present embodiment, business object can have polymeric rule, and each user can have the mark of binding Label.Wherein, polymeric rule can limit the user group of businessman's concern of business object.Label can then characterize the row of user Journey.Therefore, it can be based on the polymeric rule, each user is polymerize into user's set of business object.
In the present embodiment, user's set can be determined by the polymeric rule of business object.For example, the business The polymeric rule of object is " age, gender was male between 18 to 30 years old ", then the user obtained according to the polymeric rule The age of each user in set can between 18 to 30 years old and gender be male.
In the present embodiment, it may include traversing as use user to be polymerize to the mode in user's set of business object When there is the label for the polymeric rule for meeting the business object industry is added in the user by each label of family binding It is engaged in user's set of object.For example, the polymeric rule of some business object is " destination city is Bangkok ", then can will have Standby label " purpose city:The user in Bangkok " is divided in user's set of the business object.
It should be noted that the polymeric rule of the business object may more than one, then by the target user When label meets the user of the polymeric rule and polymerize into user's set of the business object in group, it can be directed to each poly- Normally, if being provided with the label for meeting each polymeric rule in each label of user, institute is added in the user In the user's set for stating business object.For example, the polymeric rule of some business object is that " destination is Sanya and the level of consumption On in ", two polymeric rules are actually contained in the polymeric rule, and one is " destination is Sanya ", the other is " consumption More than level is upper in being ".So current there are two user, the two users are provided with label " destination:Sanya ", but wherein One user is also equipped with label " purchasing power:In on ", and another user is having label " purchasing power:It is low ", then only same When have " destination:Sanya " and " purchasing power:In on " users of the two labels can just be polymerized to business object correspondence User set in.
In the present embodiment, can be in same after polymerizeing user in user's set to business object User in user's set distributes the mark of the business object.The mark can be that the business object is advance in the server The number of setting.It should be noted that the same user may be provided simultaneously with the mark of multiple business objects, the reason is that, together One user may meet the polymeric rule of multiple business objects simultaneously, and be polymerized in different user's set.
It, can also be by institute after polymerizeing to the user in potential user group in one embodiment of the application State business object business information be supplied to the user to gather in user.Specifically, the business information can be by business The businessman of object pre-sets, and is stored in server.The business information can be the sales promotion information of business object, promote Information etc..The business information can be associated storage with the mark of business object in the server.Meanwhile in server In, the account of each user can also be associated with the mark of business object.In this way, when server needs to provide a user business When information, the business information of business object can be supplied to the user for the mark for having the business object.
In one embodiment of the application, the run-length data may be used to indicate that the plan of travel of user.It is described go out Row would generally include at least one of departure place, target location or transfer place in the works.Therefore, the attribute information It can include geographical location information.The geographical location information may include destination information, terminal information, starting point information At least one of.The geographical location information can be the actual name in geographical location, can also be for characterizing geographical position The coding set.For example, comprising the data that destination is Sanya in the run-length data of user, then the geographical location information can be with It is " Sanya ", can also be to encode " SY " for characterizing the geographical location of Sanya.
The technical solution provided by above the application embodiment is as it can be seen that the application embodiment passes through the stroke to user Data are analyzed, so as to set compatible label for each user.It, can be advance for specified business object Polymeric rule for limiting user group is set.For the target user for having same geographic location information in run-length data User in potential user group, can further be polymerize to business pair by group by the polymeric rule and the label of user In user's set of elephant, the business information of business object is provided so as to the user in gathering to user.It is disclosed in the present application Offer, reception, user's polymerization, server and the client of business information, not only divide the order data of user Analysis, but to can analyze the run-length data of user, to expand the user group of reference, and then improve business The popularization efficiency of information.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example, Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit. Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device (Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker Dedicated IC chip 2.Moreover, nowadays, substitution manually makes IC chip, and this programming is also used instead mostly " logic compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development Seemingly, and the source code before compiling also handy specific programming language is write, this is referred to as hardware description language (Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL (Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL (Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language) etc., VHDL (Very-High-Speed are most generally used at present Integrated Circuit Hardware Description Language) and Verilog2.Those skilled in the art It will be apparent to the skilled artisan that only needing method flow slightly programming in logic and being programmed into integrated circuit with above-mentioned several hardware description languages In, so that it may to be readily available the hardware circuit for realizing the logical method flow.
It is also known in the art that other than realizing server in a manner of pure computer readable program code, it is complete Entirely can by by method and step carry out programming in logic come so that server with logic gate, switch, application-specific integrated circuit, programmable The form of logic controller and embedded microcontroller etc. realizes identical function.Therefore this server is considered one kind Hardware component, and the structure that the device for realizing various functions for including in it can also be considered as in hardware component.Or Even, can will be considered as realizing the device of various functions either the software module of implementation method can be Hardware Subdivision again Structure in part.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can It is realized by the mode of software plus required general hardware platform.Based on this understanding, the technical solution essence of the application On in other words the part that contributes to existing technology can be expressed in the form of software products, the computer software product It can be stored in a storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions are used so that a computer equipment (can be personal computer, server either network equipment etc.) executes each embodiment of the application or embodiment Method described in certain parts.
Each embodiment in this specification is described in a progressive manner, identical similar between each embodiment Just to refer each other for part, what each embodiment stressed is the difference with other embodiment.In particular, needle For the embodiment of server and client side, the introduction control for being referred to the embodiment of preceding method is explained.
The application can describe in the general context of computer-executable instructions executed by a computer, such as program Module.Usually, program module includes routines performing specific tasks or implementing specific abstract data types, program, object, group Part, data structure etc..The application can also be put into practice in a distributed computing environment, in these distributed computing environments, by Task is executed by the connected remote processing devices of communication network.In a distributed computing environment, program module can be with In the local and remote computer storage media including storage device.
Although depicting the application by embodiment, it will be appreciated by the skilled addressee that there are many deformations by the application With variation without departing from spirit herein, it is desirable to which the attached claims include these deformations and change without departing from the application Spirit.

Claims (23)

1. a kind of providing method of business information, which is characterized in that be provided with the polymeric rule of business object, the polymeric rule User group for limiting the business object, the method includes:
The run-length data of user is obtained, includes at least one geographical location information in the run-length data;
At least one label is extracted from the run-length data, and at least one described in the corresponding user's binding of the run-length data A label;Wherein, the label is used to characterize the stroke of user;
Has the potential user group of same geographic location information from determining run-length data in the user;
The user that label in the potential user group is met to the polymeric rule polymerize to user's set of the business object In;
User in being supplied to the user to gather the business information of the business object.
2. according to the method described in claim 1, it is characterized in that, the run-length data includes the order data of user, quasi- purchase At least one of object data and browsing data.
3. according to the method described in claim 1, it is characterized in that, the geographical location information includes destination information, transfer It stands at least one of information, starting point information.
4. according to the method described in claim 1, it is characterized in that, the label includes the travel time, travel cost, goes out pedestrian At least one of count, go out administrative staff's gender and type of vehicle.
5. according to the method described in claim 1, it is characterized in that, the run-length data for obtaining user includes:
Request is shown in response to the page that the client of user is sent, the page member to be shown to the client feedback of the user Element, and bind the code for obtaining run-length data for each page elements;Wherein, when page elements are triggered, with the page The code that element is mutually bound is also carried out;
It is performed in code, receives the run-length data of the client feedback of the user.
6. according to the method described in claim 1, it is characterized in that, the polymeric rule defines minimum travel cost;Accordingly Ground, the user that label in the potential user group is met to the polymeric rule polymerize into user's set of the business object Including:
To have travel cost label in the potential user group, and travel cost is more than or equal to the minimum trip expense User polymerize into user's set of the business object.
7. according to the method described in claim 1, it is characterized in that, the polymeric rule defines type of vehicle;Accordingly Ground, the user that label in the potential user group is met to the polymeric rule polymerize into user's set of the business object Including:
To have type of vehicle label in the potential user group, and type of vehicle is limited with the polymeric rule The consistent user of type of vehicle polymerize into user's set of the business object.
8. according to the method described in claim 1, it is characterized in that, the polymeric rule defines the trip period;Correspondingly, will In the potential user group label meet the polymeric rule user polymerize to the business object user set include:
To have travel time label in the potential user group, and the user that the travel time was in the trip period is poly- It is bonded in user's set of the business object.
9. according to the method described in claim 1, it is characterized in that, when the quantity of the polymeric rule is at least two, incite somebody to action In the potential user group label meet the polymeric rule user polymerize to the business object user set include:
If being provided with the label for meeting each polymeric rule in each label of user, the industry is added in the user It is engaged in user's set of object.
10. according to the method described in claim 1, it is characterized in that, described poly- meeting label in the potential user group After user normally polymerize into user's set of the business object, the method further includes:
The mark of the business object is distributed for the user in same user set.
11. according to the method described in claim 10, it is characterized in that, the business information of the business object is supplied to described User set in user include:
The business information of the business object is supplied to the user for the mark for having the business object.
12. according to the method described in claim 1, it is characterized in that, the method further includes:
When the user number polymerizeing in the user of business object set is more than or equal to the first number threshold value, to the business The businessman of object sends the prompt message of modification polymeric rule, so that the user polymerizeing in user's set of the business object Number is less than the first number threshold value.
13. according to the method described in claim 1, it is characterized in that, the method further includes:
When the user number polymerizeing in the user of business object set is less than or equal to the second number threshold value, to the business The businessman of object sends the prompt message of modification polymeric rule, so that the user polymerizeing in user's set of the business object Number is more than the second number threshold value.
14. according to the method described in claim 1, it is characterized in that, the business information of the business object is supplied to described User set in user include:
Judge present system time whether in set period;
If being in, stopping provides a user business information, until present system time is in outside the set period.
15. according to the method described in claim 1, it is characterized in that, the business information of the business object is supplied to described User set in user include:
The number that business information is provided in period specified time to the same user is counted, when the number of statistics is more than or equal to When predetermined number of times threshold value, stop providing business information to the user.
16. according to the method described in claim 1, it is characterized in that, the business information of the business object is supplied to described User set in user include:
Receive the masking instruction of the business information for specified type of user feedback;
In response to the masking instruction, stop the business information that the specified type is provided to the user, until receiving institute Until the contact masking instruction of the business information for the specified type for stating user feedback.
17. according to the method described in claim 1, it is characterized in that, when the user in user's set has arrival time node Label when, the user in being supplied to the user to gather the business information of the business object includes:
Determine the difference between current timing node and the arrival time node;
When the difference is less than or equal to specified threshold, the user in gathering to user provides and the arrival time The corresponding business information of node.
18. a kind of server, which is characterized in that the server includes network communications port, memory and processor, In:
The network communications port, for carrying out network data communication with the client of user;
The memory, the polymerization for storing the computer program and storage service object that can be executed by the processor Rule, the polymeric rule are used to limit the user group of the business object;
The processor, for that when executing the computer program, can realize following steps:
The run-length data of user is obtained by the network communications port, includes at least one geographical location in the run-length data Information;Extract at least one label from the run-length data, and for described in the corresponding user's binding of the run-length data at least One label;Wherein, the label is used to characterize the stroke of user;Have in the same manner from being determined in run-length data in the user Manage the potential user group of location information;The user that label in the potential user group is met to the polymeric rule polymerize to described In user's set of business object;User in being supplied to the user to gather the business information of the business object.
19. a kind of method of reseptance of business information, which is characterized in that the method includes:
To server provide user the run-length data for including at least one geographical location information, for the server according to The geographical location information determines the user group that the user belongs to, and is tied to for the user according to the run-length data A few label, and label in the user group is met to the user of polymeric rule and polymerize to user and gathers;Wherein, described Label is used to characterize the stroke of the user;The polymeric rule is corresponding with business object;
Receive the business information of the server feedback;Wherein, user's set pair where the business information indicates the user The business object answered.
20. a kind of client, which is characterized in that the client includes network communications port, memory, display and processing Device, wherein:
The network communications port, for carrying out network data communication with server;
The memory, the business information for storing the server feedback;
The display, for showing the business information;
The processor, for controlling the network communications port to server offer user including at least one geography The run-length data of location information determines user that the user belongs to for the server according to the geographical location information Group, and at least one label is bound for the user according to the run-length data, and label in the user group is met The user of polymeric rule polymerize into user's set;Wherein, the label is used to characterize the stroke of the user;The polymerization rule It is then corresponding with business object;Control the business information that the network communications port receives the server feedback;Wherein, the industry User gathers corresponding business object where information of being engaged in indicates the user;The business information is written in the memory simultaneously The business information is shown by the display to the user.
21. a kind of user's polymerization, which is characterized in that the method includes:
The run-length data of user is obtained, includes at least one attribute information in the run-length data;
At least one label is extracted from the run-length data, and at least one described in the corresponding user's binding of the run-length data A label;
Has the potential user group of same alike result information from determining run-length data in the user;
The user that label in the potential user group is met to polymeric rule polymerize into user's set of business object.
22. according to the method for claim 21, which is characterized in that the method further includes:
User in being supplied to the user to gather the business information of the business object.
23. according to the method for claim 21, which is characterized in that the attribute information includes geographical location information;Wherein, The geographical location information includes at least one of destination information, terminal information, starting point information.
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