CN108769730A - Playback method, device, computing device and the storage medium of video - Google Patents

Playback method, device, computing device and the storage medium of video Download PDF

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Publication number
CN108769730A
CN108769730A CN201810488936.1A CN201810488936A CN108769730A CN 108769730 A CN108769730 A CN 108769730A CN 201810488936 A CN201810488936 A CN 201810488936A CN 108769730 A CN108769730 A CN 108769730A
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China
Prior art keywords
video
played
score value
information
attribute
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CN201810488936.1A
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Chinese (zh)
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CN108769730B (en
Inventor
孙千柱
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN201810488936.1A priority Critical patent/CN108769730B/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics

Abstract

This application provides a kind of broadcast information processing methods of video, obtain the quality evaluation data of multiple played videos, the quality evaluation data of the played video include at least one attribute and its score value of the played video；Determine at least one attribute of video to be played；For each attribute of the video to be played, attribute and its score value that the attribute in the quality evaluation data of the played video with the video to be played matches are obtained；And the attribute and its score value to be matched according to the attribute with the video to be played in the quality evaluation data of the played video got, determine the video to be played estimates visit capacity.

Description

Playback method, device, computing device and the storage medium of video
Technical field
This application involves information technology field more particularly to a kind of playback method of video, device, computing device and deposit Storage media.
Background technology
With the development of information technology, viewing video has become one of the life pastime of more and more people, so, There are the users of magnanimity in video network, so that there is also larger potential values for the video in the video network, and can To be configured to the broadcasting of video according to the potential value, and how to determine the potential value of video, is to solve the above problems Key.
Invention content
Present applicant proposes following technical schemes, and can relatively accurately determine video estimates visit capacity.
Present application example proposes a kind of playback method of video, obtains the quality evaluation data of multiple played videos, The quality evaluation data of the played video include at least one attribute and its score value of the played video；Determination waits broadcasting Put at least one attribute of video；For each attribute of the video to be played, the matter of the played video is obtained The attribute and its score value to match with the attribute of the video to be played in amount evaluation data；And according to described in getting The attribute and its score value that the attribute in the quality evaluation data of video with the video to be played matches are played, really The fixed video to be played estimates visit capacity.
In some instances, the attribute includes performance information；Wherein, the quality for obtaining multiple played videos is commented Valence mumber is according to including：For each played video, the first performance information score value of the played video is obtained；According to the first performance Information score value determines the corresponding performance information score value of the performance information of the played video；The first performance information score value It is horizontal in the performance in played video for characterizing performing artist.
In some instances, the quality evaluation data for obtaining multiple played videos, further comprise：For each Played video, obtains the corresponding event information of the performing artist and its evaluation information；And according to the evaluation information, determine institute The second performance information score value is stated, for characterization to the performing artist event, which currently occurs, for the second performance information score value comments Valence；Wherein, the performance information score value of the performance information that the played video is determined according to the first performance information score value, Including：According to the first performance information score value and the second performance information score value, the performance information score value is determined.
In some instances, the method further includes：According at least one of the multiple played videos got Attribute and its score value establish the information database of video；Wherein, the quality evaluation number for obtaining the played video The attribute and its score value to match with the attribute of the video to be played in, including：It is obtained from described information database The attribute that matches with the attribute of the video to be played in the quality evaluation data of the played video and its point Value.
In some instances, the determination video to be played estimates visit capacity, including：It to be played is regarded for described Each attribute of frequency determines attribute phase with the video to be played in the quality evaluation data of the played video The mean scores of the matched attribute；And the mean scores of the attribute according to the identified played video, really The fixed video to be played estimates visit capacity.
In some instances, the attribute includes making to make information table described in information, works information and performance information It is shown as the information of the production team of the video to be played, the information that makes scores really according to the whole of played video It is fixed；The works information is expressed as the director information of the video to be played, and the works information is whole according to played video Body scoring determines；The performance information is expressed as performing artist's information of the video to be played.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The method further includes：Obtain the history visit capacity of the played video；It is gone through according to being averaged for played video History visit capacity, highest history visit capacity and minimum history visit capacity, are established between the history visit capacity and the first score value First correspondence；Determine the averaged historical visit capacity of multiple played videos of same content type, and according to described first Correspondence determines corresponding first score value of averaged historical visit capacity of multiple played videos of same content type, will be true The first fixed score value is as the corresponding content type score value of the content type；Establish the content type and the content type The second correspondence between score value；And the content type according to the video to be played and second correspondence, really The corresponding content type score value of content type of the fixed video to be played；Wherein, the determination video to be played is pre- Estimate visit capacity, including：According in the quality evaluation data of the played video got with the video to be played The attribute corresponding making information score value of attribute, works information score value, performance information score value and the content class that match Type score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The method further includes：The history score value of the played video is obtained, the history score value is for evaluating described broadcast Put the integral level of video；According to the averaged historical score value, highest history score value and minimum history of the played video point Value, establishes the first correspondence between the history score value and the second score value；Determine the multiple played of same content type The history mean scores of video, and according to first correspondence, determine multiple played videos of same content type Corresponding second score value of history mean scores, using the second determining score value as the corresponding content type point of the content type Value；Establish the second correspondence between the content type and the content type score value；And according to the video to be played Content type and second correspondence, determine the content type of the video to be played corresponding content type point Value；Wherein, the determination video to be played estimates visit capacity, including：According to the played video got The making information score value corresponding with the attribute that the attribute of the video to be played matches, work in the quality evaluation data Make information score value, performance information score value and content type score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information, content type and content Subject matter；Wherein, the method further includes：Determine whether the reproduction time of the video to be played corresponds to hot ticket；When When determining the corresponding hot ticket, determine whether the hot ticket is consistent with the content subject matter；When the hot ticket When being consistent with the content subject matter, the content subject matter score value of the video to be played is obtained；Wherein, the determination is described to be played Video estimates visit capacity, including：It is waited for described according in the quality evaluation data of the played video got Play the corresponding making information score value of attribute that the attribute of video matches, works information score value, performance information score value, interior Hold type score and content subject matter score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information, content type, content subject matter And attention rate；Wherein, the method further includes：The history for obtaining the promotion message for introducing played video accesses Amount；According to the averaged historical visit capacity of the promotion message, highest history visit capacity and minimum history visit capacity, described in foundation Correspondence between history visit capacity and third score value；
Obtain the visit capacity and evaluation information of the promotion message for introducing the video to be played；According to described for being situated between Continue the video to be played promotion message visit capacity and the correspondence, determine described for introducing described to be played regard The corresponding third score value of visit capacity of the promotion message of frequency, using determining third score value as the concern score value of video to be played； The public opinion score value of the video to be played is determined according to the evaluation information；Institute is determined according to the concern score value and public opinion score value State the attention rate score value of video to be played；Wherein, the determination video to be played estimates visit capacity, including：According to obtaining The attribute pair to match with the attribute of the video to be played in the quality evaluation data for the played video got The making information score value answered, works information score value, performance information score value, content type score value, content subject matter score value and Attention rate score value, determine the video to be played estimates visit capacity.
In some instances, the method further includes：Obtain the drama score value of the video to be played；
Wherein, the determination video to be played estimates visit capacity, including：According to the drama score value with get The played video the quality evaluation data in it is corresponding with the attribute that the attribute of the video to be played matches The making information score value, works information score value, performance information score value, content type score value, content subject matter score value and concern Score value is spent, determines the visit capacity of the video to be played.
In some instances, the visit capacity of estimating of the video to be played is determined by following formula (1)：
Pt=F (s) * U (1)
Wherein, Pt is the visit capacity of estimating of video to be played, and F (s) is the total score of video to be played, and U is video network In number of users；Wherein, the total score of the video to be played is determined by following formula (2)：
F (s)=a*af+b*bf+c*cf+d*df+e*ef+f*ff+g*gf (2)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information score value, cfFor the weight of performance information, d is content type point Value, dfFor the weight of content type, e is content subject matter score value, efFor the weight of content subject matter, f is attention rate score value, ffTo close The weight of note degree, g are drama score value, gfFor the weight of drama.
In some instances, the method further includes：Visit capacity is estimated according to described, determines the video to be played Display location；The display location of the video to be played is sent to video server, so that the video server receives When the displaying sent to client is asked, by the displaying information of the video to be played and the corresponding exhibition of the displaying information Show that position is sent to client, so that client shows the displaying information of the video to be played in display location.
Present application example also proposed a kind of playing device of video, including acquisition module and determining module；Wherein, institute Acquisition module is stated, the quality evaluation data of multiple played videos are obtained, the quality evaluation data of the played video include At least one attribute and its score value of the played video；The determining module determines at least one category of video to be played Property；The acquisition module obtains the quality evaluation of the played video for each attribute of the video to be played The attribute and its score value to match with the attribute of the video to be played in data；And the determining module, according to getting The played video the quality evaluation data in the attribute that matches with the attribute of the video to be played and Its score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes performance information；Wherein, the acquisition module includes：Acquiring unit, for Each played video obtains the first performance information score value of the played video；Determination unit, according to the first performance information point Value determines the corresponding performance information score value of the performance information of the played video；The first performance information score value is used for table It is horizontal in the performance in played video to levy performing artist.
In some instances, the acquiring unit obtains the corresponding event of the performing artist for each played video Information and its evaluation information；And the determination unit determines the second performance information score value, institute according to the evaluation information The second performance information score value is stated for characterizing the evaluation for the performing artist currently occurring event；Wherein, the determination unit, root According to the first performance information score value and the second performance information score value, the performance information score value is determined.
In some instances, described device further comprises：Module is established, according to the multiple played videos got At least one attribute and its score value establish the information database of video；Wherein, the acquisition module, from described information database The attribute to match with the attribute of the video to be played in the middle quality evaluation data for obtaining the played video And its score value.
In some instances, the determining module, including：First determination unit, for each of described video to be played Attribute determines the institute that the attribute in the quality evaluation data of the played video with the video to be played matches State the mean scores of attribute；And second determination unit, according to the average mark of the attribute of the identified played video Value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making to make information table described in information, works information and performance information It is shown as the information of the production team of the video to be played, the information that makes scores really according to the whole of played video It is fixed；The works information is expressed as the director information of the video to be played, and the works information is whole according to played video Body scoring determines；The performance information is expressed as performing artist's information of the video to be played.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The acquisition module obtains the history visit capacity of the played video；It is described to establish module, according to the played video Averaged historical visit capacity, highest history visit capacity and minimum history visit capacity, establish the history visit capacity and the first score value Between the first correspondence；The determining module determines that the averaged historical of multiple played videos of same content type is visited The amount of asking, and according to first correspondence, determine the averaged historical visit capacity of multiple played videos of same content type Corresponding first score value, using the first determining score value as the corresponding content type score value of the content type；It is described to establish mould Block establishes the second correspondence between the content type and the content type score value；And the determining module, according to institute The content type of video to be played and second correspondence are stated, determines that the content type of the video to be played is corresponding Content type score value；Wherein, the determining module, according in the quality evaluation data of the played video got The making information score value corresponding with the attribute that the attribute of the video to be played matches, works information score value, performance letter Score value and content type score value are ceased, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The acquisition module obtains the history score value of the played video, and the history score value is for evaluating the played video Integral level；It is described to establish module, according to the averaged historical score value of the played video, highest history score value and minimum History score value establishes the first correspondence between the history score value and the second score value；The determining module determines in same Hold the history mean scores of multiple played videos of type, and according to first correspondence, determines same content type Multiple played videos corresponding second score value of history mean scores, using the second determining score value as the content type Corresponding content type score value；It is described to establish module, establish second between the content type and the content type score value Correspondence；And the determining module is determined according to the content type of the video to be played and second correspondence The corresponding content type score value of content type of the video to be played；Wherein, the determining module, according to getting The system corresponding with the attribute that the attribute of the video to be played matches in the quality evaluation data of played video Make information score value, works information score value, performance information score value and content type score value, determines estimating for the video to be played Visit capacity.
In some instances, the attribute includes making information, works information, performance information, content type and content Subject matter；Wherein, the determining module, determines whether the reproduction time of the video to be played corresponds to hot ticket；When determining pair When answering the hot ticket, determine whether the hot ticket is consistent with the content subject matter；The acquisition module, when the heat When door event is consistent with the content subject matter, the content subject matter score value of the video to be played is obtained；Wherein, the determining mould Block matches according to the attribute with the video to be played in the quality evaluation data of the played video got The corresponding making information score value of attribute, works information score value, performance information score value, content type score value and content topic Material score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information, content type, content subject matter And attention rate；Wherein, the acquisition module obtains the history visit capacity of the promotion message for introducing played video；Institute Creation module is stated, according to the averaged historical visit capacity of the promotion message, highest history visit capacity and minimum history visit capacity, Establish the correspondence between the history visit capacity and third score value；The acquisition module obtains and described waits broadcasting for introducing Put the visit capacity and evaluation information of the promotion message of video；The determining module, according to described for introducing described to be played regard The visit capacity of the promotion message of frequency and the correspondence determine described for introducing the promotion message of the video to be played The corresponding third score value of visit capacity, using determining third score value as the concern score value of video to be played；Believed according to the evaluation Breath determines the public opinion score value of the video to be played；The video to be played is determined according to the concern score value and public opinion score value Attention rate score value；Wherein, the determining module, including：According to the quality evaluation number of the played video got The making information score value corresponding with the attribute that the attribute of the video to be played matches, works information score value, table in Information score value, content type score value, content subject matter score value and attention rate score value are drilled, determine the video to be played estimates visit The amount of asking.
In some instances, the acquisition module obtains the drama score value of the video to be played；Wherein, the determination Module, according to the drama score value in the quality evaluation data of the played video got with it is described to be played The corresponding making information score value of attribute that the attribute of video matches, works information score value, performance information score value, content class Type score value, content subject matter score value and attention rate score value determine the visit capacity of the video to be played.
In some instances, the visit capacity of estimating of the video to be played is determined by following formula (1)：
Pt=F (s) * U (1)
Wherein, Pt is the visit capacity of estimating of video to be played, and F (s) is the total score of video to be played, and U is video network In number of users；Wherein, the total score of the video to be played is determined by following formula (2)：
F (s)=a*af+b*bf+c*cf+d*df+e*ef+f*ff+g*gf (2)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information score value, cfFor the weight of performance information, d is content type point Value, dfFor the weight of content type, e is content subject matter score value, efFor the weight of content subject matter, f is attention rate score value, ffTo close The weight of note degree, g are drama score value, gfFor the weight of drama.
In some instances, the determining module estimates visit capacity according to described, determines the displaying of the video to be played Position；Described device further comprises：The display location of the video to be played is sent to video server by sending module, When so that the video server receiving the displaying request of client transmission, by the displaying information of the video to be played and The corresponding display location of the displaying information is sent to client, so that client shows the video to be played in display location Displaying information.
Present application example also proposed a kind of computing device, including memory, processor and be stored in the memory Computer program that is upper and running on the processor；The processor realizes above-mentioned side when executing the computer program Method.
Present application example also proposed a kind of storage medium, be stored with one or more programs, one or more of journeys Sequence includes instruction, and described instruction is when executed by a computing apparatus so that the computing device executes above-mentioned method.
It applies the technical scheme of the present invention, by played the quality evaluation data of video, i.e., the correlation of played video Historical data, more scientifically determine video to be played estimates visit capacity, that is, estimates click volume, more relatively accurately weigh The result of broadcast and value of video to be played so that related personnel can be according to the result of broadcast and valence of the video to be played Value arranges the operation of the video to be played.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention without having to pay creative labor, may be used also for those of ordinary skill in the art With obtain other attached drawings according to these attached drawings.
Fig. 1 is the applicable system structure diagram of the playback method of the video of one example of the application；
Fig. 2 is the flow chart of the playback method of the video of one example of the application；
Fig. 3 is the flow chart of the type score of one example of the application；
Fig. 4 A are the flow chart of the attention rate score value of one example of the application；
Fig. 4 B are the relation schematic diagram between the total score and each score value of the video to be played of one example of the application；
Fig. 5 is the interface example that one example of the application shows video information in the client；
Fig. 6 is the structural schematic diagram of the playing device of the video of one example of the application；
Fig. 7 is the structural schematic diagram of the hardware of the computing device of one example of the application.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation describes, it is clear that described embodiment is only a part of the embodiment of the present invention, instead of all the embodiments.Based on this Embodiment in invention, every other reality obtained by those of ordinary skill in the art without making creative efforts Example is applied, shall fall within the protection scope of the present invention.
It is succinct and intuitive in order to what is described, hereafter by describing several representative embodiments come to the solution of the present invention It is illustrated.A large amount of details is only used for helping to understand the solution of the present invention in embodiment.However, it will be apparent that the technology of the present invention Scheme can be not limited to these details when realizing.In order to avoid unnecessarily having obscured the solution of the present invention, some embodiment party Formula is not described meticulously, but only gives frame.Hereinafter, " comprising " refers to " including but not limited to ", " root According to ... " refer to " according at least to ..., but be not limited to according only to ... ".Hereinafter it is not specifically stated the quantity of an ingredient When, it is meant that the ingredient is either one or more, or can be regarded as at least one.
Fig. 1 shows applicable 100 structural schematic diagram of system of the playback method of the video of present application example.The system 100 Including at least terminal device 101, video server 102, data server 103 and network 104.
Wherein, terminal device 101 refers to the equipment for having data calculation processing function, including but not limited to (is equipped with logical Believe module) smart mobile phone, palm PC, tablet computer etc..Operating system is installed, including but unlimited on terminal device 101 In：Android operation system, Symbian operating systems, Windows mobile operating systems and apple iPhone OS behaviour Make system etc..
Terminal device 101 is equipped with client (e.g., the ends video APP, video pc client and video web-pages client), The client carries out information exchange by network 104 and video server 102, and video server 102 is equipped with Video Applications clothes Business device software, video server 102 receive the video flowing that client is sent and obtain request, can also receive pair that client is sent The user of played video accesses record and user played this related iotave evaluation data etc. of video, the wherein correlation Iotave evaluation data may include the iotave evaluation data to performing artist, iotave evaluation data to director and be regarded to played Whole iotave evaluation data of frequency etc..
Data server 103 is equipped with the application server software calculated for collecting data and data, data clothes Business device 103 can provide database service and data calculate service etc., and data server 103 can be received by network 104 Video server 102 collects the data come from client, and e.g., user accesses record and related iotave evaluation data etc., also Related iotave evaluation data, e.g., the media event of performing artist, user couple can be obtained from other servers by network 104 The whole iotave evaluation data of played video, user are to the iotave evaluation data of performing artist, iotave evaluation of the user to director Data etc.；Data server 103 handles the iotave evaluation data got, obtains quality evaluation data, and according to this Quality evaluation data determine the visit capacity of estimating of the video to be played, and can will estimate visit capacity by network 104 and be sent to Video server 102 carries out operation arrangement so that related operation personnel estimates visit capacity according to this to the video to be played.
Network 104 can be cable network, can also be wireless network.
Based on system 100, the example of the application proposes a kind of playback method of video, is applied to data server 103. As shown in Fig. 2, this method 200 includes the following steps：
Step 201：Obtain the quality evaluation data of multiple played videos.
Wherein, the quality evaluation data of the played video include the played video at least one attribute and its Score value.
The attribute may include making information, works information and performance information, can also include content type, content Subject matter and attention rate；Wherein, it can be manufacturing company's information to make information, and e.g., XX sunlight company, works information is that director believes Breath, e.g., XX schemes；Performance information is starring actor information, may include leading man, leading lady, male supporting role and female supporting role；Content Type can classify according to video content to determine, e.g., love type, family ethic type, passes through type at suspense type Deng；Content subject matter can be determined by the material involved by video content, e.g., military subject matter, rural area subject matter etc.；Attention rate It is the video to be played by the degree of concern of user, e.g., the evaluation of visit capacity and user to the trailer to trailer.
It should be noted that the above type can be identical as content subject matter, can also be different.
In some instances, the method 200 further comprises：According at least the one of the multiple played videos got A attribute and its score value establish the information database of video.
For example, data server 103 can periodically from be obtained in its internal computing module being arranged it is processed after quality Evaluate data, e.g., manufacturing company's score values of multiple played videos " XX biography ", " YY spys war ", " ZZ legend " etc., direct score value with And male and female protagonists score value, it can also get or determine content type, content subject matter and attention rate and the information for establishing video Database；The quality evaluation data can be by obtaining iotave evaluation data, and to the iotave evaluation from video server 102 Data are handled to obtain quality evaluation data.
Wherein, by taking manufacturing company as an example, the manufacturing company in information database is illustrated, can according to the following table 1 into Row stores above-mentioned manufacturing company's information：
Table 1：
It should be understood that storage form of the above-mentioned other information in information database, or the storage shape of above-mentioned table 1 Formula.In addition, the above-mentioned process for establishing information database, carried out in the case that the corresponding score value of attribute is all completely specified , that is to say, that data server has got quality evaluation data or has had determined that quality evaluation data.
It should be noted that when user watches video in the displaying interface of client, which can also show The evaluation region of information, works information and performance information is made, which can be by being arranged marking mechanism to making Information, works information and performance information are given a mark, when user beats making information, works information and performance information Divide and score is committed to video server 102 by client, is sent to these iotave evaluation data by video server 102 Data server 103.
In addition, 200 applicable system 100 of this method can also include a calculation server, the calculation server be used for from Iotave evaluation data are obtained at video server 102, and iotave evaluation data are handled or/and calculated, and are obtained quality and are commented Valence mumber evidence, and it is sent to the data server 103.
Step 202：Determine at least one attribute of video to be played.
For example, according to described previously, data server 103 estimates the video " AA alliances " do not shown or do not played Visit capacity really timing, first determine the video " AA alliances " attribute, e.g., manufacturing company " YY video display company ", director " CC " with And leading man " DD " and female act the leading role " EE ".
Step 203：For each attribute of the video to be played, the quality evaluation of the played video is obtained The attribute and its score value to match with the attribute of the video to be played in data.
Wherein, described in described information database played video the quality evaluation data in it is described to be played The attribute and its score value that the attribute of video matches.
For example, according to described previously, data server 103 searched from its information database with " YY video display company ", lead It drills " CC " and leading man " DD " and female acts the leading role " EE " identical evaluation score, e.g., " YY video display company " score value 8 divides, director 8 points of " CC " and 8 points of leading man " DD " and 9 points of female's protagonist " EE ".
Step 204：It to be played is regarded with described according in the quality evaluation data of the played video got The attribute and its score value that the attribute of frequency matches, determine the video to be played estimates visit capacity.
In some instances, the determination video to be played estimates visit capacity, including：It to be played is regarded for described Each attribute of frequency determines attribute phase with the video to be played in the quality evaluation data of the played video The mean scores of the matched attribute；And the mean scores of the attribute according to the identified played video, really The fixed video to be played estimates visit capacity.
Wherein, when the attribute includes making information, works information and performance information, the determination is described to be played Video estimates visit capacity, including：According to the average values of the multiple making information score values got, multiple works information point The average value of the average value of value and multiple performance information score values, determine the video to be played estimates visit capacity.
The works information is expressed as the director information of the video to be played, and the works information is according to played video Whole scoring determine；The performance information is expressed as performing artist's information of the video to be played.
One making information score value method of determination can be：Overall evaluation score value according to a played video is true It is fixed, e.g., video " YY spys war " is played, the score value of manufacturing company " YY video display company " is the played video " YY spys war " Overall evaluation score value, the overall evaluation score value are the average value that all users give a mark to it, such as 8 points.
The method of determination of one works information score value can be：Overall evaluation score value according to a played video is true It is fixed, e.g., video " YY spys war " is played, the score value of director " AA " is the overall evaluation point of the played video " YY spys war " Value, the overall evaluation score value are the average value that user gives a mark to it, such as 8 points.
It should be noted that by it is multiple it is described make the average values of information score values, multiple works information score values are averaged The average value of value and multiple performance information score values, the video to be played determined estimates visit capacity, than only by more A making information score value, multiple works information score values and multiple performance information score values, the video to be played determined To estimate visit capacity more acurrate.
In some instances, the attribute includes performance information；Wherein, the quality for obtaining multiple played videos is commented Valence mumber is according to including：For each played video, the first performance information score value of the played video is obtained；According to the first performance Information score value determines the corresponding performance information score value of the performance information of the played video；The first performance information score value It is horizontal in the performance in played video for characterizing performing artist.Wherein, performance is determined by the first performance information score value The relatively simple convenience of process of information score value, and can quickly determine the performance information score value.
The quality evaluation data for obtaining multiple played videos, further comprise：For each played video, obtain Take the corresponding event information of the performing artist and its evaluation information；And according to the evaluation information, determine the second performance letter Score value is ceased, the second performance information score value is for characterizing the evaluation for the performing artist currently occurring event；Wherein, described The performance information score value of the performance information of the played video is determined according to the first performance information score value, including：According to described First performance information score value and the second performance information score value, determine the performance information score value.Wherein, pass through the first performance Two dimensions of information score value and the second performance information score value determine that the performance information score value is more accurate, and reduce by one Dimension score value directly affects the performance score value and the unstability brought, meanwhile, from user perspective to the hair of performer Raw event, especially pays close attention to social event, to more accurately determine performance information score value and improve user Experience.
For example, according to described previously, the leading man " DD " of " AA alliances " and female act the leading role " EE ", the score value of leading man " DD " It is determined according to the first performance information score value and the second performance information score value, data server 103 is got by information database In the score value of at least one played video, which beats it by user (e.g., in 1 year) actor " DD " in periodically Divide and determine, e.g., in 1 year, actor " DD " has performed " ZZ legend " and " VV king ", point of the actor " DD " in ZZ legend Value is " 8 points ", and actor " DD " is " 7 points " in the score value of " VV king ", i.e. the first performance information score value is in the performing artist 1 year Average value, i.e. (8+7)/2=7.5 point, can actor " DD " occurs in the near future from information database event, such as one The social event " drunk driving " that occurs in a month and user are to the evaluation information of the event, by analyzing the evaluation information, Determine that unfavorable ratings information is more than front evaluation information, then the second performance information score value is negative score value, wherein the second performance letter Breath score value is preset score value, and e.g., front score value is 6 points, and negative score value is -6 points, and no event occurs to be then 0 point；Then the second performance Information score value be -6 points, final performance information score value be first performance information score value 7.5+ the second performance information score values (- 6)= 1.5 point；The method of determination of the performance information score value of actress " EE " is identical as the method for determination of actor, is 7.5+0=e.g. 7.5 point.
When the primary performer of video to be played is more than a people, which is the final table of each performing artist The average value of information score value is drilled, e.g., the performance information score value of two primary performers of " AA alliances " is (1.5+7.5)/2= 4.5。
It should be noted that above-mentioned performance information score value can only include the first performance information score value.
When the attribute includes making information, works information and performance information, the determination video to be played Visit capacity of estimating determined by following formula a：
Pt=F (s) * U (a)
Wherein, Pt is the visit capacity of estimating of video to be played, and F (s) is the total score of video to be played, and U is video network In number of users；
Wherein, the total score of the video to be played is determined by following formula (b)：
F (s)=a*af+b*bf+c*cf (b)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information, cfFor the weight of performance information, af+bf+cf=1, Ge Gequan Weight can be default value.Wherein, visit capacity is determined by the number of users in the total score and network of video to be played, It can more accurately determine visit capacity.
The average value for making information score value is in preset time (in such as 1 year), for the same manufacturing company or the group of making The average value of the score value of team, e.g., manufacturing company " YY video display company " have made " YY spys war " and " MM past events " in 1 year, should Manufacturing company is " 8 points ", making information point of the manufacturing company for " MM past events " for the making information score value of " YY spys war " Value is " 9 points ", then the average value of the making information score value of the manufacturing company is 8.5 points.
The average value of works information score value is to be averaged for the score value of the same director in preset time (in such as 1 year) Value, e.g., director " CC " have directed " YY spys war " and " MM past events ", works of the director " CC " for " YY spys war " in 1 year Information score value is " 8 points ", which is " 9 points " for the works information score value of " MM past events ", then the work of the director " CC " The average value for making information score value is 8.5 points.
Above-mentioned weight afDetermination process can be：Acquisition works information is identical and performance information is identical, but makes information The visit capacity and number of users of two different played videos, determine af；Such as, it played the works letter of video " YY spys war " Breath：It directs " CC ", performance information：Leading man " DD " and female act the leading role " EE " and make information " YY video display company ", the access Amount is 10,000,000；Played video " MM past events ", works information：It directs " CC ", performance information：Leading man " DD " and female master It drills " EE " and makes information " NN video display company ", which is 15,000,000, and the number of users in the video network is 500,000, It then determines that the overall evaluation score value that played video " YY spys war " is 20 points according to above-mentioned formula a, played video " MM past events " Overall evaluation score value be 30 points；According to formula b：20=a1*af+b*bf+c*cf, 30=a2*af+b*bf+c*cf, a1 is The score value of information " YY video display company " is made, a2 is the score value of making information " NN video display company ", and since a1 and a2 are true Determine, then 10=af* (a2-a1), af=10/ (a2-a1).
It should be noted that bfAnd cfAbove-mentioned a can be passed throughfSpecific method of determination be determined, herein just no longer Repeat, in addition, weight determines it can is a numberical range through the above way, no matter weight is determined be numerical value also Condition a will be met by being numberical rangef+bf+cf=1, if being unsatisfactory for the condition, need the ratio for suitably adjusting each weight.
In some instances, as shown in figure 3, the attribute includes making information, works information, performance information and content Type；Wherein, the method 200 further comprises：Step 301：Obtain the history visit capacity of the played video；Step 302：According to the averaged historical visit capacity of the played video, highest history visit capacity and minimum history visit capacity, establish The first correspondence between the history visit capacity and the first score value；Step 303：Determine that the multiple of same content type have broadcast The averaged historical visit capacity of video is put, and according to first correspondence, determines that multiple played of same content type regards Corresponding first score value of averaged historical visit capacity of frequency, using the first determining score value as the corresponding content class of the content type Type score value；Step 304：Establish the second correspondence between the content type and the content type score value；And step 305：According to the content type of the video to be played and second correspondence, the content of the video to be played is determined The corresponding content type score value of type.Wherein, according to different history playback volumes and content type score value opening relationships, to real Now content type score value is determined by different history playback volumes, can relatively accurately determine content type score value, to more accurate Visit capacity really is determined, to realize better result of broadcast.
For example, according to described previously, data server 103 can get multiple played from video server 102 and regard The history visit capacity of frequency, e.g., history click volume, e.g., the first played video：Click volume " 100,000 ", the second played video：Point The amount of hitting " 200,000 ", third played video：Click volume " 300,000 " etc., according to the corresponding click of played video got Amount determines that the history click volume average value of these played videos, such as 500,000, such as the first played video access for minimum history Amount：100000, the tenth played video is highest history visit capacity：1000000, it may be determined that different history visit capacities are first point corresponding Value, i.e. the first correspondence, as shown in table 2 below：
Table 2：
Data server 103 can get the history visit capacity of multiple played videos from video server 102, and choose Same content type is selected, such as the history click volume of the played video of science fiction-type, and determines the played of the science fiction-type The averaged historical click volume of video, e.g., 800,000, according to upper table 2, determine that the score value of the video of the science fiction-type is 8 points, from determination Go out the score value of the video of multiple content types；Determine that its content type is science fiction class according to the content of video to be played " AA alliances " Type, it is determined that the content type score value of the video to be played is 8 points.
In some instances, when the attribute includes making information, works information, performance information and content type； Wherein, the determination video to be played estimates visit capacity, including：According to the played video got The making information score value corresponding with the attribute that the attribute of the video to be played matches, works letter in quality evaluation data Score value, performance information score value and content type score value are ceased, determine the video to be played estimates visit capacity.Wherein, pass through Aforementioned four dimension determines the visit capacity of video to be played, can reduce the unstability that the corresponding score value of each dimension is brought Factor, and can more accurately determine visit capacity, to realize better result of broadcast.
For example, according to described previously, when the attribute includes making information, works information, performance information and content class When type, the visit capacity of estimating of the determination video to be played is determined by above formula a：
Wherein, the total score of the video to be played is determined by following formula (c)：
F (s)=a*af+b*bf+c*cf+d*df(c)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information, cfFor the weight of performance information, d is content type score value, dfFor the weight of content type, af+bf+cf+df=1, each weight can be default value.
It should be noted that above-mentioned each weight can also be determined by hereinbefore specific method of determination, due to It has hereinbefore elaborated, has just repeated no more herein.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The method 200 further comprises：Obtain the history score value of the played video, the history score value for evaluate it is described Play the integral level of video；According to the averaged historical score value, highest history score value and minimum history of the played video Score value establishes the first correspondence between the history score value and the second score value；Determine that the multiple of same content type have broadcast The history mean scores of video are put, and according to first correspondence, determine multiple played videos of same content type Corresponding second score value of history mean scores, using the second determining score value as the content type corresponding content type point Value；Establish the second correspondence between the content type and the content type score value；And according to the video to be played Content type and second correspondence, determine the content type of the video to be played corresponding content type point Value.Wherein, according to different history score values and content type score value opening relationships, in realizing and being determined by different history score values Hold type score, can relatively accurately determine content type score value, to more accurately determine visit capacity, to realize more Good result of broadcast.
For example, according to described previously, data server 103 can get multiple played from video server 102 and regard The overall evaluation score value of frequency, e.g., the first played video：Overall evaluation score value " 4 points ", the second played video：Click volume " 5 Point ", third played video：Click volume " 8 points " etc. played the corresponding overall evaluation score value of video according to this got, Determine that the averaged historical score value of these played videos, such as 7 points, such as the first played video are minimum history visit capacity：4 points, Tenth played video is highest history visit capacity：9 points, it may be determined that corresponding second score value of different history overall evaluation score values, That is the first correspondence, as shown in table 3 below：
Table 3：
Data server 103 can get the history overall evaluation point of multiple played videos from video server 102 Value, and picks out same content type, such as the history overall evaluation score value of the played video of science fiction-type, and determines the science fiction The averaged historical overall evaluation score value of the played video of type e.g. 7 points, according to upper table 3, determines the video of the science fiction-type Score value be 8 points, from the score value for the video for determining multiple content types；It is determined according to the content of video to be played " AA alliances " Its content type is science fiction-type, it is determined that the type score of the video to be played is 8 points.
When the attribute includes making information, works information, performance information and type information, waited for described in the determination The visit capacity of estimating of video is played, including：According in the quality evaluation data of the played video got with institute State the corresponding making information score value of attribute, works information score value, performance information point that the attribute of video to be played matches Value and content type score value, determine the video to be played estimates visit capacity.
It should be noted that above-mentioned when the attribute includes making information, works letter due to having illustrated above When breath, performance information and type information, the specific implementation details for estimating visit capacity of video to be played are determined, herein just no longer It repeats.
In addition, data server 103, which can also be obtained by access interface from other tripartite's servers, played video Overall evaluation score value.
In some instances, the attribute includes making information, works information, performance information, content type and content Subject matter；Wherein, the method 200 further comprises：Determine whether the reproduction time of the video to be played corresponds to hot ticket； When determining the corresponding hot ticket, determine whether the hot ticket is consistent with the content subject matter；When the popular thing When part is consistent with the content subject matter, the content subject matter score value of the video to be played is obtained.Wherein, it is determined by hot ticket Content subject matter score value, has fully considered the hobby of user, the psychology that user watches video can be more accurately held, to more Add and accurately determine visit capacity, to realize the Experience Degree of better result of broadcast and raising user.
Wherein, hot ticket can be festivals or holidays, e.g., Army Day, National Day, Spring Festival etc.；Popular social event and work It is dynamic, e.g., activity of reviewing troops, publicity against drugs event etc..
Subject matter score value is preset score value, such as 5 points.
For example, according to described previously, data server 103 can determine video to be played from video server 102 Reproduction time, such as.20xx October 1, which corresponds to National Day festivals or holidays, involved by the content of video to be played And material, determine its subject matter be science fiction subject matter, then science fiction subject matter have no with National Day and particularly contact, so science fiction subject matter and National Day is not consistent, then the subject matter information score value of video to be played is 0, if its subject matter information is patriotic subject matter, subject matter letter Breath is consistent with National Day, and the subject matter information score value of the video to be played can be that preset score value 5 divides.
When the attribute includes making information, works information, performance information, type information and subject matter information, wherein The determination video to be played estimates visit capacity, including：According to the quality of the played video got Evaluate the making information score value corresponding with the attribute that the attribute of the video to be played matches, works information point in data Value, performance information score value, content type score value and content subject matter score value, determine the video to be played estimates visit capacity. Wherein, the visit capacity of video to be played is determined by above-mentioned five dimensions, the corresponding score value of each dimension can be reduced and brought Unstability factor, and visit capacity can be more accurately determined, to realize better result of broadcast.
For example, according to described previously, when the attribute include make information, works information, performance information, content type with And when content subject matter, the visit capacity of estimating of the determination video to be played is determined by above formula a：
Wherein, the total score of the video to be played is determined by following formula (d)：
F (s)=a*af+b*bf+c*cf+d*df+e*ef (d)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information, cfFor the weight of performance information, d is content type score value, dfFor the weight of content type, e is content subject matter score value, efFor the weight of content subject matter, af+bf+cf+df+ef=1, Ge Gequan Weight can be default value.
It should be noted that above-mentioned each weight can also be determined by hereinbefore specific method of determination, due to It has hereinbefore elaborated, has just repeated no more herein.
In some instances, as shown in Figure 4 A, the attribute includes making information, works information, performance information, content class Type, content subject matter and attention rate；Wherein, the method 200 further comprises：Step 401：It obtains for introducing played regard The history visit capacity of the promotion message of frequency；Step 402：It is visited according to the averaged historical visit capacity of the promotion message, highest history The amount of asking and minimum history visit capacity, establish the correspondence between the history visit capacity and third score value；Step 403：It obtains It takes in the visit capacity and evaluation information of the promotion message for introducing the video to be played；Step 404：According to described for introducing The visit capacity of the promotion message of the video to be played and the correspondence determine described for introducing the video to be played Promotion message the corresponding third score value of visit capacity, using determining third score value as the concern score value of video to be played；Step Rapid 405：The public opinion score value of the video to be played is determined according to the evaluation information；Step 406：According to the concern score value and Public opinion score value determines the attention rate score value of the video to be played.Wherein, going through for the promotion message of video is played by introduction History visit capacity, the visit capacity and evaluation information of the promotion message for introducing the video to be played can be with to determine attention rate score value More accurately determine attention rate score value, so as to more accurately determine visit capacity, to realize better result of broadcast, Improve the Experience Degree of user.
Wherein, promotion message can be trailer, advance notice news etc..
Public opinion score value is scheduled score value, such as 5 points.
Attention rate score value=concern score value+public opinion score value.
For example, according to described previously, data server 103 can get multiple played from video server 102 and regard The history visit capacity of the trailer of frequency, e.g., history click volume, e.g., the first trailer：Click volume " 100,000 ", the second trailer：Point The amount of hitting " 200,000 ", third trailer：Click volume " 300,000 " etc., according to the corresponding click volume of multiple trailer got, really The history click volume average value of these fixed trailers, such as 500,000, such as the first trailer are minimum history visit capacity：100000, the tenth Trailer is highest history visit capacity：1000000, it may be determined that the corresponding third score value of different history visit capacities of trailer, i.e., pair It should be related to, as shown in table 4 below：
Table 4：
Data server 103 can get the click volume of the trailer of video to be played from video server 102, and such as 80 Ten thousand and evaluation information, according to the click volume of table 4 and trailer, determine that the concern score value of the video to be played is 8 points, root According to the analysis to evaluation information, the ratio of positive information and negative report in evaluation information is determined, if positive information is more than negatively Information, then public opinion score value is 5 points, if negative report is more than positive information, public opinion score value is 0 point.
In some instances, when the attribute includes making information, works information, performance information, content type, content topic When material and attention rate, the determination video to be played estimates visit capacity, including：It is described played according to what is got The making information corresponding with the attribute that the attribute of the video to be played matches in the quality evaluation data of video Score value, works information score value, performance information score value, content type score value, content subject matter score value and attention rate score value, determine institute That states video to be played estimates visit capacity.Wherein, the visit capacity of video to be played is determined by above-mentioned six dimensions, can dropped The unstability factor that the corresponding score value of low each dimension is brought, and can more accurately determine visit capacity, to realize more Good result of broadcast.
For example, according to described previously, when the attribute include make information, works information, performance information, content type, When content subject matter and attention rate, the visit capacity of estimating of the determination video to be played is determined by above formula a：
Wherein, the total score of the video to be played is determined by following formula (e)：
F (s)=a*af+b*bf+c*cf+d*df+e*ef+f*ff (e)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information, cfFor the weight of performance information, d is content type score value, dfFor the weight of content type, e is content subject matter score value, efFor the weight of content subject matter, f is attention rate score value, ffFor attention rate Weight, af+bf+cf+df+ef+ff=1, each weight can be default value.
It should be noted that above-mentioned each weight can also be determined by hereinbefore specific method of determination, due to It has hereinbefore elaborated, has just repeated no more herein.
In some instances, the method 200 further comprises：Obtain the drama score value of the video to be played.
For example, according to described previously, the drama of video to be played " AA alliances " can be carried out by professional drama syndic Scoring can be sent to data server 103 by scoring, professional drama syndic by the client that scores, wherein scoring client End can be webpage client, for giving a mark to reception drama and to drama, and score is sent to data server 103, data server 103 determines the average value of the scoring, makees after getting the scoring that multiple professional drama syndics send For the drama score value.
In some instances, the attribute includes making information, works information, performance information, content type, content subject matter And when attention rate, the determination video to be played estimates visit capacity, including：According to the drama score value with get The played video the quality evaluation data in it is corresponding with the attribute that the attribute of the video to be played matches The making information score value, works information score value, performance information score value, content type score value, content subject matter score value and concern Score value is spent, determines the visit capacity of the video to be played.Wherein, the access of video to be played is determined by above-mentioned seven dimensions Amount, can reduce the unstability factor that the corresponding score value of each dimension is brought, and can more accurately determine visit capacity, from And realize better result of broadcast.
For example, according to described previously, when the attribute include make information, works information, performance information, content type, When content subject matter and attention rate, the visit capacity of estimating of the determination video to be played is determined by above formula a：
Wherein, the total score of the video to be played is determined by following formula (f)：
F (s)=a*af+b*bf+c*cf+d*df+e*ef+f*ff+g*gf (f)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information score value, cfFor the weight of performance information, d is content type point Value, dfFor the weight of content type, e is content subject matter score value, efFor the weight of content subject matter, f is attention rate score value, ffTo close The weight of note degree, g are drama score value, gfFor the weight of drama；af+bf+cf+df+ef+ff+gf=1, each weight can be preset Numerical value.
Wherein, Fig. 4 B show the relational graph 400B of the total score and above-mentioned each score value of video to be played, i.e., according to institute State drama score value and the attribute with the video to be played in the quality evaluation data of the played video got It is the corresponding making information score value of attribute that matches, works information score value, performance information score value, content type score value, interior Hold subject matter score value and attention rate score value, determines the total score of video to be played.
It should be noted that above-mentioned each weight can also be determined by hereinbefore specific method of determination, due to It has hereinbefore elaborated, has just repeated no more herein.
In some instances, the method 200 further comprises：Visit capacity is estimated according to described, is determined described to be played The display location of video；The display location of the video to be played is sent to video server, so that the video server When receiving the displaying request of client transmission, by the displaying information of the video to be played and the corresponding institute of the displaying information It states display location and is sent to client, so that client shows the displaying information of the video to be played in display location.
For example, according to described previously, when determining after estimating visit capacity of video to be played " AA alliances ", such as 800,000, data This can be estimated visit capacity and be sent to video server 102 by server 103, if the historical high visit capacity of played video is 1000000, it is determined that the display location of the video to be played is the first display location of client homepage, which is The display location of the video to be played is set as the by the top display location in the page if it is 500,000 that this, which estimates visit capacity, Two display locations, second display location are the intermediate display location in the page, if it is 200,000 that this, which estimates visit capacity, this is waited for The display location for playing video is set as third display location, which is the lower section display location in the page.
It should be noted that the display location can be set according to the page layout of client, each can be opened up Show that the position of video information can be ranked up according to sequence from top to bottom, estimates the sequence of visit capacity from high to low and arranged The video information for estimating visit capacity from high to low is successively set in display location from top to bottom, such as estimates access by sequence It measures highest video information to be played to be arranged in the first display location, second estimates the video information to be played setting of visit capacity The and in display location, until the last one video information to be played for estimating visit capacity is arranged in the last one display location In.Fig. 5, which is shown, shows video information example 500 in display location in the client, wherein the first display location 501 is opened up To show and has estimated the highest video information of visit capacity, the second display location 504 illustrates the second video information for estimating visit capacity, the Three display locations 502 illustrate the video information that third estimates visit capacity, and the 4th display location 503 illustrates the 4th and estimates access The video information of amount.Wherein, related operation personnel can determine display location according to visit capacity is estimated so that result of broadcast reaches Preferably, at the same be better achieved video to be played broadcasting value, promote the Experience Degree of user.
It should be understood that in example 500, only for explaining how the display location is arranged video information in the displayed page, All display locations are not all presented in the example 500, are also had in practical application scene, in the displayed page very much Display location can be supplied to video information to be shown.
Based on examples detailed above, the example of the application also proposed a kind of playing device of video, be applied to data server 103；As shown in fig. 6, described device 600 includes：Acquisition module 601 and determining module 602：And the function of modules is specific It is as follows：
The acquisition module 601 obtains the quality evaluation data of multiple played videos, the quality of the played video Evaluation data include at least one attribute and its score value of the played video.
The determining module 602 determines at least one attribute of video to be played.
The acquisition module 601 obtains the described of the played video for each attribute of the video to be played The attribute and its score value to match with the attribute of the video to be played in quality evaluation data.
The determining module 602, according in the quality evaluation data of the played video got with it is described The attribute and its score value that the attribute of video to be played matches, determine the video to be played estimates visit capacity.
In some instances, the attribute includes performance information；Wherein, the acquisition module 601 includes：Acquiring unit, For each played video, the first performance information score value of the played video is obtained；Determination unit is believed according to the first performance Breath score value determines the corresponding performance information score value of the performance information of the played video；The first performance information score value is used It is horizontal in the performance in played video in characterization performing artist.
In some instances, the acquiring unit obtains the corresponding event of the performing artist for each played video Information and its evaluation information；And the determination unit determines the second performance information score value, institute according to the evaluation information The second performance information score value is stated for characterizing the evaluation for the performing artist currently occurring event；Wherein, the determination unit, root According to the first performance information score value and the second performance information score value, the performance information score value is determined.
In some instances, described device 600 further comprises：Module is established, is regarded according to multiple played got At least one attribute and its score value of frequency, establish the information database of video；Wherein, the acquisition module 601, from described information The attribute in the quality evaluation data of the played video with the video to be played is obtained in database to match Attribute and its score value.
In some instances, the determining module 602, including：First determination unit, for the every of the video to be played A attribute determines what the attribute in the quality evaluation data of the played video with the video to be played matched The mean scores of the attribute；And second determination unit, according to being averaged for the attribute of the identified played video Score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making to make information table described in information, works information and performance information It is shown as the information of the production team of the video to be played, the information that makes scores really according to the whole of played video It is fixed；The works information is expressed as the director information of the video to be played, and the works information is whole according to played video Body scoring determines；The performance information is expressed as performing artist's information of the video to be played.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The acquisition module 601 obtains the history visit capacity of the played video；It is described to establish module, it is regarded according to described played Averaged historical visit capacity, highest history visit capacity and the minimum history visit capacity of frequency, establish the history visit capacity and first The first correspondence between score value；The determining module 602 determines being averaged for multiple played videos of same content type History visit capacity, and according to first correspondence, determine the averaged historical of multiple played videos of same content type Corresponding first score value of visit capacity, using the first determining score value as the corresponding content type score value of the content type；It is described Module is established, the second correspondence between the content type and the content type score value is established；And the determining module 602, according to the content type of the video to be played and second correspondence, determine the content of the video to be played The corresponding content type score value of type；Wherein, the determining module 602, according to the played video got The making information score value corresponding with the attribute that the attribute of the video to be played matches, works letter in quality evaluation data Score value, performance information score value and content type score value are ceased, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information and content type；Wherein, The acquisition module 601, obtains the history score value of the played video, and the history score value is regarded for evaluating described played The integral level of frequency；It is described to establish module, according to the averaged historical score value of the played video, highest history score value and most Low history score value establishes the first correspondence between the history score value and the second score value；The determining module 602 determines The history mean scores of multiple played videos of same content type, and according to first correspondence, determine in same Corresponding second score value of history mean scores for holding multiple played videos of type, using the second determining score value as described interior Hold the corresponding content type score value of type；It is described to establish module, it establishes between the content type and the content type score value The second correspondence；And the determining module 602, it is corresponded to according to the content type of the video to be played and described second Relationship determines the corresponding content type score value of the content type of the video to be played；Wherein, the determining module 602, according to The attribute to match with the attribute of the video to be played in the quality evaluation data of the played video got The corresponding making information score value, works information score value, performance information score value and content type score value, determine described in wait broadcasting Put video estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information, content type and content Subject matter；Wherein, the determining module 602, determines whether the reproduction time of the video to be played corresponds to hot ticket；Work as determination When the corresponding hot ticket, determine whether the hot ticket is consistent with the content subject matter；The acquisition module, when described When hot ticket is consistent with the content subject matter, the content subject matter score value of the video to be played is obtained；Wherein, the determining mould Block 602, according to the attribute phase with the video to be played in the quality evaluation data of the played video got The corresponding making information score value of matched attribute, works information score value, performance information score value, content type score value and interior Hold subject matter score value, determine the video to be played estimates visit capacity.
In some instances, the attribute includes making information, works information, performance information, content type, content subject matter And attention rate；Wherein, the acquisition module 601 obtains the history visit capacity of the promotion message for introducing played video； The creation module is accessed according to the averaged historical visit capacity, highest history visit capacity and minimum history of the promotion message Amount, establishes the correspondence between the history visit capacity and third score value；The acquisition module 601 obtains and is used for place of matchmakers State the visit capacity and evaluation information of the promotion message of video to be played；The determining module, according to described for introducing described wait for The visit capacity of the promotion message of video and the correspondence are played, determines the popularization for introducing the video to be played The corresponding third score value of visit capacity of information, using determining third score value as the concern score value of video to be played；According to described Evaluation information determines the public opinion score value of the video to be played；It is determined according to the concern score value and public opinion score value described to be played The attention rate score value of video；Wherein, the determining module 602, including：According to the matter of the played video got The making information score value corresponding with the attribute that the attribute of the video to be played matches, works information in amount evaluation data Score value, performance information score value, content type score value, content subject matter score value and attention rate score value determine the video to be played Estimate visit capacity.
In some instances, the acquisition module 601 obtains the drama score value of the video to be played；Wherein, described true Cover half block 602, according to the drama score value in the quality evaluation data of the played video got with it is described The corresponding making information score value of attribute that the attribute of video to be played matches, works information score value, performance information score value, Content type score value, content subject matter score value and attention rate score value determine the visit capacity of the video to be played.
In some instances, the visit capacity of estimating of the video to be played is determined by following formula (1)：
Pt=F (s) * U (1)
Wherein, Pt is the visit capacity of estimating of video to be played, and F (s) is the total score of video to be played, and U is video network In number of users；Wherein, the total score of the video to be played is determined by following formula (2)：
F (s)=a*af+b*bf+c*cf+d*df+e*ef+f*ff+g*gf (2)
Wherein, a is the average value for making information score value, afTo make the weight of information, b is being averaged for works information score value Value, bfFor the weight of works information, c is the average value of performance information score value, cfFor the weight of performance information, d is content type point Value, dfFor the weight of content type, e is content subject matter score value, efFor the weight of content subject matter, f is attention rate score value, ffTo close The weight of note degree, g are drama score value, gfFor the weight of drama.
In some instances, determining module estimates visit capacity according to described, determines the displaying position of the video to be played It sets；Described device 600 further comprises：The display location of the video to be played is sent to video server by sending module, When so that the video server receiving the displaying request of client transmission, by the displaying information of the video to be played and The corresponding display location of the displaying information is sent to client, so that client shows the video to be played in display location Displaying information.
Fig. 7 shows the composite structural diagram of the computing device 700 where playing device 600.This computing device 700 can be Server.As shown in fig. 7, the computing device includes one or more processor (CPU) 702, communication module 704, memory 706, user interface 710, and the communication bus 708 for interconnecting these components.
Processor 702 can send and receive data to realize network communication and/or local communication by communication module 704.
User interface 710 includes one or more output equipments 712 comprising one or more speakers and/or one Or multiple visual displays.User interface 710 also includes one or more input equipments 714 comprising such as, keyboard, mouse Mark, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other inputs are pressed Button or control etc..
Memory 706 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle Deposit equipment or other non-volatile solid-state memory devices.
Memory 706 stores the executable instruction set of processor 702, including：
Operating system 716 includes the program for handling various basic system services and for executing hardware dependent tasks；
Include the various application programs for video playing using 718, this application program can realize above-mentioned each example In process flow, for example may include module some or all of in playing device 600 shown in fig. 6, each module 601-602 At least one of module can be stored with machine-executable instruction, processor 702, which passes through, executes each module in memory 706 At least one mould machine-executable instruction in the block in 601-602, and then can realize in above-mentioned each module 601-602 at least The function of one module.
It should be noted that step and module not all in above-mentioned each flow and each structure chart is all necessary, it can To ignore certain steps or module according to the actual needs.Each step execution sequence be not it is fixed, can as needed into Row adjustment.The division of each module is intended merely to facilitate the division functionally that description uses, and in actual implementation, a module can It is realized by multiple modules with point, the function of multiple modules can also be realized by the same module, these modules can be located at same In a equipment, it can also be located in different equipment.
Hardware module in each embodiment can in hardware or hardware platform adds the mode of software to realize.Above-mentioned software Including machine readable instructions, it is stored in non-volatile memory medium.Therefore, each embodiment can also be presented as software product.
In each example, hardware can be by special hardware or the hardware realization of execution machine readable instructions.For example, hardware can be with Permanent circuit or logical device (such as application specific processor, such as FPGA or ASIC) specially to design are used to complete specifically to grasp Make.Hardware can also include programmable logic device or circuit by software provisional configuration (as included general processor or other Programmable processor) for executing specific operation.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution To realize.Obviously, data processor constitutes the application.In addition, being generally stored inside the data processing in a storage medium Program by program by directly reading out storage medium or the storage by program being installed or being copied to data processing equipment It is executed in equipment (such as hard disk and/or memory).Therefore, such storage medium also constitutes the application, and present invention also provides one Kind non-volatile memory medium, wherein being stored with data processor, this data processor can be used for executing in the application State any one of method example example.
The corresponding machine readable instructions of module in Fig. 6 can be such that operating system operated on computer etc. completes here The some or all of operation of description.Non-volatile computer readable storage medium storing program for executing can be inserted into the expansion board in computer In set memory or write the memory being arranged in the expanding element being connected with computer.Mounted on expansion board or CPU on person's expanding element etc. can be according to instruction execution part and whole practical operations.
In addition, the device and each module in each example of the application can be integrated in a processing unit, it can also It is that modules physically exist alone, it can also be during two or more devices or module be integrated in one unit.Above-mentioned collection At unit both may be used hardware form realize, can also be realized in the form of SFU software functional unit.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention With within principle, any modification, equivalent substitution, improvement and etc. done should be included within the scope of protection of the invention god.

Claims (15)

1. a kind of broadcast information processing method of video, which is characterized in that
The quality evaluation data of multiple played videos are obtained, the quality evaluation data of the played video include described broadcast Put at least one attribute and its score value of video；
Determine at least one attribute of video to be played；
For each attribute of the video to be played, obtain in the quality evaluation data of the played video with it is described The attribute and its score value that the attribute of video to be played matches；And
According to the attribute phase with the video to be played in the quality evaluation data of the played video got The attribute and its score value matched, determine the video to be played estimates visit capacity.
2. according to the method described in claim 1, it is characterized in that, the attribute includes performance information；
Wherein, the quality evaluation data for obtaining multiple played videos include：
For each played video, the first performance information score value of the played video is obtained；
The corresponding performance information score value of the performance information of the played video is determined according to the first performance information score value；It is described It is horizontal in the performance in played video that first performance information score value is used to characterize performing artist.
3. according to the method described in claim 2, it is characterized in that, the quality evaluation number for obtaining multiple played videos According to further comprising：
For each played video, the corresponding event information of the performing artist and its evaluation information are obtained；And
According to the evaluation information, the second performance information score value is determined, the second performance information score value is for characterization pair The evaluation of event currently occurs for the performing artist；
Wherein, the performance information point of the performance information that the played video is determined according to the first performance information score value Value, including：
According to the first performance information score value and the second performance information score value, the performance information score value is determined.
4. according to the method described in claim 1, it is characterized in that, the method further includes：
According at least one attribute and its score value of the multiple played videos got, the information database of video is established；
Wherein, attribute phase in the quality evaluation data for obtaining the played video with the video to be played Matched attribute and its score value, including：
From the quality evaluation data for obtained in described information database the played video with the video to be played The attribute attribute and its score value that match.
5. according to the method described in claim 1, it is characterized in that, the determination video to be played estimates visit capacity, Including：
For each attribute of the video to be played, determine in the quality evaluation data of the played video with it is described The mean scores for the attribute that the attribute of video to be played matches；And
According to the mean scores of the attribute of the identified played video, determine the video to be played estimates visit The amount of asking.
6. according to the method described in claim 5, it is characterized in that, the attribute includes making information, works information and table Drill described in information make information be expressed as the video to be played production team information, the making information according to broadcast The whole scoring for putting video determines；
The works information is expressed as the director information of the video to be played, and the works information is whole according to played video Body scoring determines；
The performance information is expressed as performing artist's information of the video to be played.
7. according to the method described in claim 5, it is characterized in that, the attribute includes making information, works information, performance letter Breath and content type；
Wherein, the method further includes：
Obtain the history visit capacity of the played video；
According to the averaged historical visit capacity of the played video, highest history visit capacity and minimum history visit capacity, establish The first correspondence between the history visit capacity and the first score value；
Determine the averaged historical visit capacity of multiple played videos of same content type, and according to first correspondence, Corresponding first score value of averaged historical visit capacity for determining multiple played videos of same content type, by determining first point Value is as the corresponding content type score value of the content type；
Establish the second correspondence between the content type and the content type score value；And
According to the content type of the video to be played and second correspondence, the content of the video to be played is determined The corresponding content type score value of type；
Wherein, the determination video to be played estimates visit capacity, including：
According to the attribute phase with the video to be played in the quality evaluation data of the played video got The corresponding making information score value of attribute, works information score value, performance information score value and the content type score value matched determine The video to be played estimates visit capacity.
8. according to the method described in claim 5, it is characterized in that, the attribute includes making information, works information, performance letter Breath and content type；
Wherein, the method further includes：
The history score value of the played video is obtained, the history score value is used to evaluate the whole water of the played video It is flat；
According to the averaged historical score value of the played video, highest history score value and minimum history score value, gone through described in foundation The first correspondence between history score value and the second score value；
Determine the history mean scores of multiple played videos of same content type, and according to first correspondence, really Corresponding second score value of history mean scores of multiple played videos of fixed same content type, the second determining score value is made For the corresponding content type score value of the content type；
Establish the second correspondence between the content type and the content type score value；And
According to the content type of the video to be played and second correspondence, the content of the video to be played is determined The corresponding content type score value of type；
Wherein, the determination video to be played estimates visit capacity, including：
According to the attribute phase with the video to be played in the quality evaluation data of the played video got The corresponding making information score value of attribute, works information score value, performance information score value and the content type score value matched determine The video to be played estimates visit capacity.
9. according to the method described in claim 5, it is characterized in that, the attribute includes making information, works information, performance letter Breath, content type and content subject matter；
Wherein, the method further includes：
Determine whether the reproduction time of the video to be played corresponds to hot ticket；
When determining the corresponding hot ticket, determine whether the hot ticket is consistent with the content subject matter；
When the hot ticket is consistent with the content subject matter, the content subject matter score value of the video to be played is obtained；
Wherein, the determination video to be played estimates visit capacity, including：
According to the attribute phase with the video to be played in the quality evaluation data of the played video got The corresponding making information score value of attribute, works information score value, performance information score value, content type score value and the content matched Subject matter score value, determine the video to be played estimates visit capacity.
10. according to the method described in claim 5, it is characterized in that, the attribute includes making information, works information, performance Information, content type, content subject matter and attention rate；
Wherein, the method further includes：
Obtain the history visit capacity of the promotion message for introducing played video；
According to the averaged historical visit capacity of the promotion message, highest history visit capacity and minimum history visit capacity, institute is established State the correspondence between history visit capacity and third score value；
Obtain the visit capacity and evaluation information of the promotion message for introducing the video to be played；
According to the visit capacity for introducing the promotion message of the video to be played and the correspondence, the use is determined In the corresponding third score value of the visit capacity for the promotion message for introducing the video to be played, using determining third score value as waiting broadcasting Put the concern score value of video；
The public opinion score value of the video to be played is determined according to the evaluation information；
The attention rate score value of the video to be played is determined according to the concern score value and public opinion score value；
Wherein, the determination video to be played estimates visit capacity, including：
According to the attribute phase with the video to be played in the quality evaluation data of the played video got The corresponding making information score value of attribute matched, works information score value, performance information score value, content type score value, content topic Material score value and attention rate score value, determine the video to be played estimates visit capacity.
11. according to the method described in claim 10, it is characterized in that, the method further includes：
Obtain the drama score value of the video to be played；
Wherein, the determination video to be played estimates visit capacity, including：
According to the drama score value in the quality evaluation data of the played video got with it is described to be played The corresponding making information score value of attribute that the attribute of video matches, works information score value, performance information score value, content class Type score value, content subject matter score value and attention rate score value determine the visit capacity of the video to be played.
12. according to the method described in claim 1, it is characterized in that, the method further includes：
Visit capacity is estimated according to described, determines the display location of the video to be played；
The display location of the video to be played is sent to video server, so that the video server receives client When the displaying request of transmission, the corresponding display location of the displaying information of the video to be played and the displaying information is sent out It send to client, so that client shows the displaying information of the video to be played in display location.
13. a kind of playing device of video, which is characterized in that including acquisition module and determining module；
Wherein, the acquisition module, obtains the quality evaluation data of multiple played videos, and the quality of the played video is commented Valence mumber is according at least one attribute and its score value for including the played video；
The determining module determines at least one attribute of video to be played；
The acquisition module, for each attribute of the video to be played, the quality for obtaining the played video is commented The attribute and its score value that valence mumber matches in the attribute of the video to be played；And
The determining module to be played is regarded according in the quality evaluation data of the played video got with described The attribute and its score value that the attribute of frequency matches determine the visit capacity of estimating of the video to be played, and according to described pre- Estimate visit capacity, determines the display location of the video to be played.
14. a kind of computing device, which is characterized in that including memory, processor and be stored on the memory and in institute State the computer program run on processor；The processor realizes that claim 1-12 is any when executing the computer program Method described in.
15. a kind of storage medium, which is characterized in that be stored with one or more programs, one or more of programs include referring to It enables, described instruction is when executed by a computing apparatus so that the computing device perform claim requires described in any one of 1-12 Method.
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