CN108769714A - A kind of advertisement placement method and device - Google Patents
A kind of advertisement placement method and device Download PDFInfo
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- CN108769714A CN108769714A CN201810420785.6A CN201810420785A CN108769714A CN 108769714 A CN108769714 A CN 108769714A CN 201810420785 A CN201810420785 A CN 201810420785A CN 108769714 A CN108769714 A CN 108769714A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N19/00—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals
- H04N19/70—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals characterised by syntax aspects related to video coding, e.g. related to compression standards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N19/00—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals
- H04N19/10—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals using adaptive coding
- H04N19/169—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals using adaptive coding characterised by the coding unit, i.e. the structural portion or semantic portion of the video signal being the object or the subject of the adaptive coding
- H04N19/17—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals using adaptive coding characterised by the coding unit, i.e. the structural portion or semantic portion of the video signal being the object or the subject of the adaptive coding the unit being an image region, e.g. an object
- H04N19/172—Methods or arrangements for coding, decoding, compressing or decompressing digital video signals using adaptive coding characterised by the coding unit, i.e. the structural portion or semantic portion of the video signal being the object or the subject of the adaptive coding the unit being an image region, e.g. an object the region being a picture, frame or field
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
A kind of advertisement placement method of disclosure offer and device, are related to technical field of advertisement, can ensure image quality according to the optimal coding transmission agreement of advertisement selection to be put.Specific technical solution is：Obtain the advertisement type and network environment parameters of advertisement to be put；The coding strategy of advertisement to be put is obtained according to the advertisement type of advertisement to be put；The transmission strategy of advertisement to be put is obtained according to network environment parameters；Advertisement to be put is encoded according to coding strategy, the advertisement to be put after being encoded；The advertisement to be put after coding is sent to display terminal according to transmission strategy, so that display terminal shows advertisement to be put.The present invention is launched for advertisement.
Description
Technical field
This disclosure relates to technical field of advertisement more particularly to a kind of advertisement placement method and device.
Background technology
Currently, there are mainly two types of ad systems on the market, one is video broadcastings, and one is the drop-downs of APP classes to cache.Its
In, video broadcasting mode is relatively simple, and server needs the content played only to send a data flow, all and service to each
The display terminal of device connection receives same broadcasting content, and which can not ensure the quality of broadcasting content；The drop-down of APP classes is slow
It is the play instruction content for having select planning by the order of server end to deposit, and content can be with local cache, but under APP classes
Caching is drawn to be generally based on video mode, due to video compress, the image quality of partial content is unable to get guarantee.Cause
This, whether by the way of video broadcasting or APP classes drop-down caching mode, can not all ensure image quality.
Invention content
A kind of advertisement placement method of embodiment of the present disclosure offer and device, can be according to the optimal volume of advertisement selection to be put
Code transport protocol, ensures image quality.The technical solution is as follows：
According to the first aspect of the embodiments of the present disclosure, a kind of advertisement placement method is provided, this method includes：
Obtain the advertisement type and network environment parameters of advertisement to be put；
The coding strategy of advertisement to be put is obtained according to the advertisement type of advertisement to be put；
The transmission strategy of advertisement to be put is obtained according to network environment parameters；
Advertisement to be put is encoded according to coding strategy, the advertisement to be put after being encoded；
The advertisement to be put after coding is sent to display terminal according to transmission strategy, waits throwing so that display terminal is shown
Put advertisement.
This method can ensure image quality according to the optimal coding transmission agreement of advertisement selection to be put.
In one embodiment, coding strategy corresponding with advertisement to be put is obtained according to the advertisement type of advertisement to be put
Including：
Detect the ad content of advertisement to be put；
According to the broadcasting content of the advertisement type of advertisement to be put and advertisement to be put, the coding plan of advertisement to be put is obtained
Slightly.
According to the broadcasting content of the advertisement type of advertisement to be put and advertisement to be put, can more accurately select optimal
Coding protocol.
In one embodiment, the transmission strategy for advertisement to be put being obtained according to network environment parameters includes：
Obtain the broadcast mode of advertisement to be put；
According to the broadcast mode of network environment parameters and advertisement to be put, the transmission strategy of advertisement to be put is obtained.
According to the broadcast mode of network environment parameters and advertisement to be put, transmission strategy can be determined more accurately.
In one embodiment, before the advertisement type and the network environment parameters that obtain advertisement to be put, this method is also wrapped
It includes：
The play instruction that display terminal is sent is received, play instruction includes the mark of display terminal；
According to play instruction, advertisement to be put corresponding with play instruction is obtained.
In such manner, it is possible to accomplish precisely to launch, ensure that each display terminal shows required ad content.
In one embodiment, this method further includes：
Receive the feedback information for the advertisement to be put that display terminal is sent；
According to the advertisement type of advertisement to be put, the feedback information of network environment parameters and advertisement to be put, adjusts and wait throwing
Put the coding strategy and transmission strategy of advertisement.
The coding strategy of advertisement to be put and transmission strategy are adjusted according to feedback information, until finding optimal volume
Code strategy and transmission strategy, ensure image quality.
According to the second aspect of the embodiment of the present disclosure, a kind of advertisement delivery device is provided, including：
First acquisition module, the advertisement type for obtaining advertisement to be put and network environment parameters；
Second acquisition module, the coding strategy for obtaining advertisement to be put according to the advertisement type of advertisement to be put；
Third acquisition module, the transmission strategy for obtaining advertisement to be put according to network environment parameters；
Coding module, for being encoded to advertisement to be put according to coding strategy, the advertisement to be put after being encoded；
Sending module, for the advertisement to be put after coding to be sent to display terminal according to transmission strategy, so that aobvious
Show that terminal shows advertisement to be put.
In one embodiment, the second acquisition module includes：Detection sub-module and the second acquisition submodule；
Detection sub-module, the ad content for detecting advertisement to be put；
Second acquisition submodule is used for the broadcasting content of the advertisement type and advertisement to be put according to advertisement to be put, obtains
Take the coding strategy of advertisement to be put.
In one embodiment, third acquisition module, the broadcast mode for obtaining advertisement to be put；
Third acquisition module obtains to be put wide for the broadcast mode according to network environment parameters and advertisement to be put
The transmission strategy of announcement.
In one embodiment, which further includes：Receiving module and the 4th acquisition module；
Receiving module, the play instruction for receiving display terminal transmission, play instruction includes the mark of display terminal；
4th acquisition module, for according to play instruction, obtaining advertisement to be put corresponding with play instruction.
In one embodiment, which further includes：Adjust module；
Receiving module, the feedback information of the advertisement to be put for receiving display terminal transmission；
Module is adjusted, for the feedback according to the advertisement type of advertisement to be put, network environment parameters and advertisement to be put
Information adjusts the coding strategy and transmission strategy of advertisement to be put.
It should be understood that above general description and following detailed description is only exemplary and explanatory, not
The disclosure can be limited.
Description of the drawings
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure
Example, and together with specification for explaining the principles of this disclosure.
Fig. 1 is a kind of flow chart for advertisement placement method that the embodiment of the present disclosure provides；
Fig. 2 is a kind of flow chart for advertisement placement method that the embodiment of the present disclosure provides；
Fig. 3 is a kind of flow chart for advertisement placement method that the embodiment of the present disclosure provides；
Fig. 4 is a kind of structure chart for advertisement delivery device that the embodiment of the present disclosure provides；
Fig. 5 is a kind of structure chart for advertisement delivery device that the embodiment of the present disclosure provides；
Fig. 6 is a kind of structure chart for advertisement delivery device that the embodiment of the present disclosure provides；
Fig. 7 is a kind of structure chart for advertisement delivery device that the embodiment of the present disclosure provides.
Specific implementation mode
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.
The embodiment of the present disclosure provides a kind of advertisement placement method, as shown in Figure 1, the advertisement placement method includes following step
Suddenly：
101, the advertisement type and network environment parameters of advertisement to be put are obtained.
In the embodiments of the present disclosure, the advertisement type of advertisement to be put includes but not limited to picture, document, video, Web page
Face, application program, application program can be live streaming, teaching etc..Network environment parameters refer to independently reflect network characteristic
Parameter, such as it is bandwidth, IP address, wired, wireless.
102, the coding strategy of advertisement to be put is obtained according to the advertisement type of advertisement to be put.
It, can be according to the advertisement of advertisement to be put when the advertisement type of advertisement to be put is picture, video or web page
Type can directly acquire the coding strategy of advertisement to be put；It is document or application program in the advertisement type of advertisement to be put
When, the ad content for detecting advertisement to be put is needed, according in the broadcasting of the advertisement type of advertisement to be put and advertisement to be put
Hold, obtains the coding strategy of advertisement to be put.Illustratively, it if the advertisement type of advertisement to be put is document, is wrapped in document
Containing word and picture, word compress technique is used to word, Image Compression is used to picture；If the advertisement of advertisement to be put
When type is application program, the content that application program is played is differentiated, different coding staffs is used according to different broadcasting contents
Case.
103, the transmission strategy of advertisement to be put is obtained according to network environment parameters.
In one embodiment of the disclosure, the transmission strategy that advertisement to be put is obtained according to network environment parameters includes：
The broadcast mode for obtaining advertisement to be put obtains to be put wide according to the broadcast mode of network environment parameters and advertisement to be put
The transmission strategy of announcement.Wherein, the broadcast mode of advertisement to be put can be continued to play, be spaced broadcasting, redirect broadcasting, with machine sowing
It puts, transmission strategy includes continuous transmission, interval transmission, buffer type transmission etc..
104, advertisement to be put is encoded according to coding strategy, the advertisement to be put after being encoded.
105, according to transmission strategy will be coded after advertisement to be put be sent to display terminal so that display terminal is aobvious
Show advertisement to be put.
Display terminal plays out after being decoded to the advertisement to be put after receiving coding, and display terminal can be at this time
The broadcasting correlation circumstance of advertisement to be put is fed back into server end, on the basis of Fig. 1, with reference to shown in Fig. 2, this method is also wrapped
It includes：
106, the feedback information for the advertisement to be put that display terminal is sent is received.
The feedback information of advertisement to be put include the broadcasting situation of advertisement to be put, advertisement to be put data transmission shape
State, the compression performance of advertisement to be put, advertisement to be put caching situation etc., display terminal is by the feedback information of advertisement to be put
It is sent to server end, the feedback information for the advertisement to be put that received server-side display terminal is sent.
107, according to the advertisement type of advertisement to be put, the feedback information of network environment parameters and advertisement to be put, adjustment
The coding strategy and transmission strategy of advertisement to be put.
Server end is after the feedback information for receiving advertisement to be put, the coding strategy to advertisement to be put and transmission plan
It is slightly adjusted, until optimal coding strategy and transmission strategy are found, with can be according to the optimal volume of advertisement selection to be put
Code transport protocol, ensures image quality.
Based on the advertisement placement method that the corresponding embodiments of Fig. 1 provide, the disclosure provides a kind of is for what advertisement was launched
System, server and display terminal shown in Fig. 3 transmission mode compatibility based on IP transmission modes and based on cs (client/server,
Terminal/server) transmission mode both of which, broadcast mode both may be implemented based on IP transmission modes, can also independently launch,
Display terminal based on cs patterns can play specified advertisement according to the order of server, and can be with local cache.Such as Fig. 3 institutes
It is shown as server and is based on different types of advertisement to be put, based on different network bandwidths, at different protocol self-adaptings
Manage advertisement to be put.
As shown in figure 3, when server detects that advertisement to be put is picture, picture compression scheme is used to picture, together
When, broadcasting speed and playing interval are set, in this way, picture is updated in switching according to playing interval, then, according to playing interval
Compressed picture to be played is sent to display terminal to show.
When server detects that advertisement to be put is document, the content of document is detected, to the part with text feature
Using word compression scheme, image compression scheme is used to the part with picture feature；When being played out to document, can incite somebody to action
Document setup is image play mode, in this way, setting broadcasting speed and playing interval, according to broadcasting speed and playing interval,
Picture is updated when switching, then, compressed document to be played is sent to display terminal according to playing interval and is shown.
When server detects that advertisement to be put is video file, video file is encoded to obtain video flowing, it will
Video flowing is transmitted directly to display terminal broadcasting, and carries out tactic caching, H.26x the encoding scheme for video file includes
Serial (H.261, H.262, H.263, H.264), MPEG (Moving Picture Experts Group, live image expert
Group) series, AVS (Audio Video coding Standard, audio/video encoding standard), RMVB (Real Media
Variable Bitrate, RM variable bit rate) etc..
When server detects that advertisement to be put is web page (web page), server can directly push away web page
Display terminal is given, is directly displayed by terminal；Also coding can be carried out to web page and generates video flowing, by being shown after decoding terminals.
Whether it is directly pushed after push or coding, does not consume the resource of server end substantially.
When server detects that advertisement to be put is application program, since the content of the application program of dispensing is different, then
It needs to use different encoding schemes according to the ad content of detection.
The advertisement placement method that the embodiment of the present disclosure provides obtains the advertisement type and network environment ginseng of advertisement to be put
Number；The coding strategy of the advertisement to be put is obtained according to the advertisement type of the advertisement to be put；Join according to the network environment
Number obtains the transmission strategy of the advertisement to be put；The advertisement to be put is encoded according to the coding strategy, is obtained
Advertisement to be put after coding；The advertisement to be put after the coding is sent to display terminal according to transmission strategy, with
So that the display terminal shows the advertisement to be put.This method is joined according to the advertisement type and network environment of advertisement to be put
Number selects suitable coding strategy and transmission strategy, ensures image quality.
It is following for disclosure device reality based on the advertisement placement method described in the corresponding embodiments of above-mentioned Fig. 1 and Fig. 3
Example is applied, can be used for executing embodiments of the present disclosure.
The embodiment of the present disclosure provides a kind of advertisement delivery device, as shown in figure 4, the advertisement delivery device 40 includes：First
Acquisition module 401, the second acquisition module 402, third acquisition module 403, coding module 404 and sending module 405；
First acquisition module 401, the advertisement type for obtaining advertisement to be put and network environment parameters；
Second acquisition module 402, the coding strategy for obtaining advertisement to be put according to the advertisement type of advertisement to be put；
Third acquisition module 403, the transmission strategy for obtaining advertisement to be put according to network environment parameters；
Coding module 404, it is to be put wide after being encoded for being encoded to advertisement to be put according to coding strategy
It accuses；
Sending module 405, for the advertisement to be put after coding to be sent to display terminal according to transmission strategy, so that
Display terminal shows advertisement to be put.
In one embodiment, as shown in figure 5, the second acquisition module 402 includes：Detection sub-module 4021 and second obtains
Submodule 4022；
Detection sub-module 4021, the ad content for detecting advertisement to be put；
Second acquisition submodule 4022, for according in the advertisement type of advertisement to be put and the broadcasting of advertisement to be put
Hold, obtains the coding strategy of advertisement to be put.
In one embodiment, third acquisition module 403, the broadcast mode for obtaining advertisement to be put；
Third acquisition module 403 obtains to be put for the broadcast mode according to network environment parameters and advertisement to be put
The transmission strategy of advertisement.
In one embodiment, as shown in fig. 6, the announcement delivery device 40 further includes：Receiving module 406 and the 4th obtains mould
Block 407；
Receiving module 406, the play instruction for receiving display terminal transmission, play instruction includes the mark of display terminal
Know；
4th acquisition module 407, for according to play instruction, obtaining advertisement to be put corresponding with play instruction.
In one embodiment, as shown in fig. 7, the advertisement delivery device 40 further includes：Adjust module 408；
Receiving module 406, the feedback information of the advertisement to be put for receiving display terminal transmission；
Module 408 is adjusted, for according to the anti-of the advertisement type of advertisement to be put, network environment parameters and advertisement to be put
Feedforward information adjusts the coding strategy and transmission strategy of advertisement to be put.
The advertisement delivery device that the embodiment of the present disclosure provides obtains the advertisement type and network environment ginseng of advertisement to be put
Number；The coding strategy of the advertisement to be put is obtained according to the advertisement type of the advertisement to be put；Join according to the network environment
Number obtains the transmission strategy of the advertisement to be put；The advertisement to be put is encoded according to the coding strategy, is obtained
Advertisement to be put after coding；The advertisement to be put after the coding is sent to display terminal according to transmission strategy, with
So that the display terminal shows the advertisement to be put.This method is joined according to the advertisement type and network environment of advertisement to be put
Number selects suitable coding strategy and transmission strategy, ensures image quality.
Based on the advertisement placement method described in the corresponding embodiments of above-mentioned Fig. 1 and Fig. 3, the embodiment of the present disclosure also provides
A kind of computer readable storage medium, for example, non-transitorycomputer readable storage medium can be read-only memory (English：
Read Only Memory, ROM), random access memory (English：Random Access Memory, RAM), CD-ROM, magnetic
Band, floppy disk and optical data storage devices etc..It is stored with computer instruction on the storage medium, for executing above-mentioned Fig. 1 and Fig. 3 pairs
The advertisement placement method described in embodiment answered, details are not described herein again.
Those skilled in the art will readily occur to its of the disclosure after considering specification and putting into practice disclosure disclosed herein
Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Person's adaptive change follows the general principles of this disclosure and includes the undocumented common knowledge in the art of the disclosure
Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following
Claim is pointed out.
It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and
And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by the accompanying claims.
Claims (10)
1. a kind of advertisement placement method, which is characterized in that the method includes：
Obtain the advertisement type and network environment parameters of advertisement to be put；
The coding strategy of the advertisement to be put is obtained according to the advertisement type of the advertisement to be put；
The transmission strategy of the advertisement to be put is obtained according to the network environment parameters；
The advertisement to be put is encoded according to the coding strategy, the advertisement to be put after being encoded；
The advertisement to be put after the coding is sent to display terminal according to transmission strategy, so that the display terminal
Show the advertisement to be put.
2. according to the method described in claim 1, it is characterized in that, described obtain according to the advertisement type of the advertisement to be put
Coding strategy corresponding with the advertisement to be put includes：
Detect the ad content of the advertisement to be put；
According to the broadcasting content of the advertisement type of the advertisement to be put and the advertisement to be put, the advertisement to be put is obtained
Coding strategy.
3. according to the method described in claim 1, it is characterized in that, described wait throwing according to described in network environment parameters acquisition
The transmission strategy for putting advertisement includes：
Obtain the broadcast mode of the advertisement to be put；
According to the broadcast mode of the network environment parameters and the advertisement to be put, the transmission plan of the advertisement to be put is obtained
Slightly.
4. according to the method described in claim 1, it is characterized in that, the advertisement type and network rings for obtaining advertisement to be put
Before the parameter of border, the method further includes：
The play instruction that the display terminal is sent is received, the play instruction includes the mark of the display terminal；
According to the play instruction, the advertisement to be put corresponding with the play instruction is obtained.
5. according to the method described in claim 1, it is characterized in that, the method further includes：
Receive the feedback information for the advertisement to be put that the display terminal is sent；
According to the advertisement type of the advertisement to be put, the feedback information of the network environment parameters and the advertisement to be put,
Adjust the coding strategy and transmission strategy of the advertisement to be put.
6. a kind of advertisement delivery device, which is characterized in that including：
First acquisition module, the advertisement type for obtaining advertisement to be put and network environment parameters；
Second acquisition module, the coding plan for obtaining the advertisement to be put according to the advertisement type of the advertisement to be put
Slightly；
Third acquisition module, the transmission strategy for obtaining the advertisement to be put according to the network environment parameters；
Coding module, it is to be put after being encoded for being encoded to the advertisement to be put according to the coding strategy
Advertisement；
Sending module, for the advertisement to be put after the coding to be sent to display terminal according to transmission strategy, so that
It obtains the display terminal and shows the advertisement to be put.
7. device according to claim 6, which is characterized in that second acquisition module includes：Detection sub-module and
Two acquisition submodules；
The detection sub-module, the ad content for detecting the advertisement to be put；
Second acquisition submodule is used for the broadcasting of the advertisement type and the advertisement to be put according to the advertisement to be put
Content obtains the coding strategy of the advertisement to be put.
8. device according to claim 6, which is characterized in that
The third acquisition module, the broadcast mode for obtaining the advertisement to be put；
The third acquisition module is obtained for the broadcast mode according to the network environment parameters and the advertisement to be put
The transmission strategy of the advertisement to be put.
9. device according to claim 6, which is characterized in that the advertisement delivery device further includes：Receiving module and
Four acquisition modules；
The receiving module, the play instruction sent for receiving the display terminal, the play instruction include described aobvious
Show the mark of terminal；
4th acquisition module, for according to the play instruction, obtaining corresponding with the play instruction described to be put
Advertisement.
10. the device according to claim 6 or 9, which is characterized in that the advertisement delivery device further includes：Adjust module；
The receiving module, the feedback information for receiving the advertisement to be put that the display terminal is sent；
The adjustment module, for according to the advertisement type of the advertisement to be put, the network environment parameters and described waiting throwing
The feedback information of advertisement is put, the coding strategy and transmission strategy of the advertisement to be put are adjusted.
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