CN108701315A - The system and method used for tracking audio-visual content - Google Patents

The system and method used for tracking audio-visual content Download PDF

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Publication number
CN108701315A
CN108701315A CN201680081858.2A CN201680081858A CN108701315A CN 108701315 A CN108701315 A CN 108701315A CN 201680081858 A CN201680081858 A CN 201680081858A CN 108701315 A CN108701315 A CN 108701315A
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Prior art keywords
audio
code
visual content
electronic device
content
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O·索恩
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Sony Corp
Sony Mobile Communications AB
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Sony Ericsson Mobile Communications AB
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224Discounts or incentives, e.g. coupons or rebates based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

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Abstract

The customer consumption for tracking audio-visual content includes the audio-visual content exported for by customer consumption, and identifies the target component of audio-visual content by customer consumption.Code associated with target component is obtained or enabled, identifies that the target component of audio-visual content is consumed at least one for triggering and executing and obtaining or enable in code associated with target component.When code is by use, using for code is transferred to server as the feedback for having used code.

Description

The system and method used for tracking audio-visual content
Technical field
The technology of the disclosure relates generally to electronic device, and relates more particularly to a kind of for tracking making for audio-visual content With and track the system and method that the user that is taken after consume audio-visual content takes action.
Background technology
Popular activity be received using electronic device (such as mobile phone, tablet computer or other types of device) and Consume audio-visual content.The exemplary forms for the audio-visual content that can be obtained and consume in this way include that audio file, audio are broadcast Objective (podcast), talking book, streaming audio, video file, video podcast, stream-type video, video-game and e-book Or e-magazine.
To a certain extent, can be that user customizes audio-visual content.For example, audio advertisement can be inserted into audio podcast In, wherein audio advertisement based on to user it is previous understanding selected.In this way, which, which is considered, is directed to It is customized.No matter advertisement is to be directed to user to be customized or be general advertisement, is all difficult to determine whether user acts on Advertisement.
In other cases, it may be required that user completes the consumption of audio-visual content to obtain credit, such as completes education course The credit of journey, continuation studies of legal education grade.Confirm that user has been completed that the consumption of audio-visual content may also be difficult.
Invention content
According to one aspect of the disclosure, a kind of method of the customer consumption of tracking audio-visual content is disclosed.This method packet It includes:Output is for the audio-visual content by customer consumption;Identify the target component of audio-visual content by customer consumption;It obtains or opens With code associated with target component, wherein identify the target component of audio-visual content triggered by consumption execute obtain or Enable at least one in code associated with target component;Use code;And the use of code is transmitted to server and is made To use the feedback of code.
According to an embodiment of this method, code is not audio format or video format.
According to an embodiment of this method, code is machine readable format, alphanumeric character string, unified resource positioning Symbol or NFC certificates.
According to an embodiment of this method, audio-visual content is audio podcast.
According to an embodiment of this method, the step of identification, includes:Determine that the output of audio-visual content arrived in audiovisual Precalculated position in appearance.
According to an embodiment of this method, the step of identification, includes:By voice and predetermined word in audio-visual content or short Language matches.
According to an embodiment of this method, the step of matching, includes:The voice of audio-visual content is converted into text.
According to an embodiment of this method, the step of obtaining code, includes:Code is asked to server.
According to an embodiment of this method, code is obtained while obtaining audio-visual content, and is included in use In by audio-visual content transmission to the file of the electronic device by user's operation or data flow.
According to another aspect of the present disclosure, a kind of electronic device is configured as the customer consumption of tracking audio-visual content.It is described Electronic device includes:Memory stores audio-visual content;Output precision, audio-visual content by the output precision exported for By customer consumption;And control circuit, the target component that the control circuit is configured as identification audio-visual content are disappeared by user Take;Obtain or enable code associated with target component, wherein identify that the target component of audio-visual content is triggered by consumption Obtain or enable at least one in code associated with target component;Use code;And the use of code is transmitted to clothes Device be engaged in as the feedback using code.
According to an embodiment of the electronic device, code is not audio format or video format.
According to an embodiment of the electronic device, code is machine readable format, alphanumeric character string, unified resource Finger URL or NFC certificates.
According to an embodiment of the electronic device, audio-visual content is audio podcast.
According to an embodiment of the electronic device, the step of identification, includes:It determines that the output of audio-visual content arrived to regard Listen the precalculated position in content.
According to an embodiment of the electronic device, the step of identification, includes:By voice and the predetermined word in audio-visual content Or phrase matches.
According to an embodiment of the electronic device, the step of matching, includes:The voice of audio-visual content is converted into text.
According to an embodiment of the electronic device, the step of obtaining code, includes:Code is asked to server.
According to an embodiment of the electronic device, code while obtaining audio-visual content be obtained, and by including For will be in the file of audio-visual content transmission to electronic device or data flow.
According to another aspect of the present disclosure, a kind of to include by code method associated with audio-visual content:By audio-visual content Audio be converted to text;It is identified in the target audio in audio-visual content by identifying predetermined word or phrase in converting text Hold;And it is code is associated with object content.
According to an embodiment of this method, quilt at the position of appearance target audio content of the code in audio-visual content Association.
Description of the drawings
Fig. 1 is the system block diagram of the running environment of electronic device.
Fig. 2 is the flow chart of the audio-visual content consumption operation executed by electronic device.
Fig. 3 is the flow chart of audio-visual content mark function.
Specific implementation mode
It is now described with reference to the drawings embodiment, wherein refer to phase using same reference numerals through the whole instruction Same element.It should be understood that attached drawing is not necessarily to scale scaling.It can be by about the description of embodiment and/or the feature illustrated According to same way either similar fashion used in one or more other embodiment and/or combination or replace its The feature of its embodiment uses.
It introduces
The row for describing the use for tracking audio content below in conjunction with attached drawing and being taken after hearing audio content The various embodiments of dynamic system and method.Disclosed technology mainly portable electronic device (such as smart phone or Tablet computer) receive and consumption audio podcast in the environment of describe.But the technology can be applied in other environment, such as The other types of electronic device such as other types of audio-visual content and/or computer, game machine, media player.
System architecture
Fig. 1 is for realizing the schematic diagram of the exemplary system of disclosed technology.It should be understood that the exemplary system is to represent Property, and disclosed technology can be realized using other systems.In addition, as the list by all servers as disclosed The disclosed function that a device executes can be executed across the node of computing environment in a distributed fashion.
The system includes that can operate the server 10 communicated with electronic device 12 (being also known as user equipment or UE).Clothes Business device 10 can also be communicated with by being operated with other devices of the 12 identical user's operation of electronic device, and/or can with by Other devices operation communication of other user's operations or other other side deployment.Electronic device 12 can be in a plurality of types of devices One kind, mobile phone, tablet computer, laptop computer, desktop computer, game device, media player etc..It such as will be by Description, server 10 and electronic device 12 are configured as executing respective logic function described herein.
Server 10 passes through any suitable communication media 14 (such as one or more internets, cellular network or user Network, WiFi network etc.) it is communicated with electronic device 12.Other than executing operation described herein, server 10 can also be performed The other supports and service operations of electronic device 12.
In its illustrative embodiments as mobile phone, electronic device 12 includes control circuit 16, control electricity The overall operation of electronic device 12 is responsible on road 16, including control electronic device 12 executes the operation being described in more below.Control Circuit 16 includes processor 18, which executes operating system 20 and various application programs 22.It is described as being filled by electronics A part for operating system 20 can be implemented as or be implemented in application program 22 by setting the function of 12 execution.In example Embodiment in, these functions can be implemented as the proprietary application journey of such as audiovisual (AV) content consumption application program 24 Sequence.
Operating system 20, application program 22,24 and stored data 26 are (for example, with operating system 20, application program 22,24, audio video document and the associated data of user file) it is stored in memory 28.Operating system 20 and apply journey Sequence 22,24 is implemented as the form of executable logic routine (for example, code line, software program etc.), the executable logic Routine is stored in the non-transitory computer-readable medium (for example, memory 28) of electronic device 12 and by control circuit 16 execute.Function described herein is considered the method executed by electronic device 12.
The processor 18 of control circuit 16 can be central processing unit (CPU), microcontroller or microprocessor.Processor 18 execute in the memory (not shown) being stored in control circuit 16 and/or are stored in the single memory of such as memory 28 In code, to execute the operation of electronic device 12.It is deposited for example, memory 28 can be one or more buffers, flash memory Reservoir, hard disk drive, removable media, volatile memory, nonvolatile memory, random access memory (RAM) or The other appropriate devices of person.In common arrangement, memory 28 include for long term data storage nonvolatile memory and The volatile memory of system storage as control circuit 16.Memory 28 can pass through data/address bus and control circuit 16 Exchange data.Accompanying control line and address bus between memory 28 and control circuit 16 there may also be.28 quilt of memory It is considered non-transitory computer-readable medium.
Electronic device 12 includes communication interface 30, which enables electronic device 12 to establish various wireless communications Connection.In the exemplary embodiment, communication interface includes one or more radio circuits (for example, modem). Each radio circuit may include RF transceiver and antenna module (or mutiple antennas component).In one embodiment, electric Sub-device 12 is the multi-mode device that can be used more than one standard and/or be communicated by more than one radio frequency band.Cause This, in addition to there are one or more than one radio transceiver and one or more than one antennas, there is also any suitable tune Other components needed for humorous device, impedance matching circuit and various band supports and radio access technologies.Communication interface 30 The exemplary network access technology held includes cellular circuit switched network technology and packet switching network technology (for example, WiFi). Communication interface 30 can be further indicated that for such as by blue tooth interface and the direct local wireless communication of another electronic device Any radio transceiver and antenna.
Electronic device 12 may include the display 32 for showing information and video content to user.Display 32 can be with It is connected to control circuit 16 by video circuit 34, which converts video data to for driving display 32 Vision signal.Video circuit 34 may include any desired buffer, decoder, video data processor etc..
Electronic device 12 may include for receiving one or more user inputs 36 input by user, to control electricity The operation of sub-device 12.Example user input terminal 36 includes but not limited to:Covering or for touch screen function display The touch sensible input terminal 38 of 32 part;And one or more buttons 40.Other types of data input pin can be with In the presence of one or more motion sensors 42 (for example, gyro sensor, accelerometer etc.).
Electronic device 12 may further include the sound circuit 44 for handling audio signal.It is connected to sound circuit 44 Be loud speaker 46 and microphone 48, loud speaker and microphone can carry out the audio operation (example executed using electronic device 12 Such as, call, output sound, capture audio etc. are carried out).Sound circuit 44 may include any desired buffer, encoder, Decoder, amplifier etc..Audio can be such as defeated in other ways by being connected to the wired or wireless accessory of electronic device 12 Go out.
Electronic device 12 may further include power supply unit 44, which includes rechargeable battery 46.Not In the case of the connection from electronic device 12 to external power supply, power supply unit 44 is from battery 46 to the various of electronic device 12 Component provides operation power.
Electronic device 12 can also include various other components.For example, electronic device 12 may include electric connector form One or more input/output (I/O) connector (not shown), for being operably connected to another device by cable (for example, computer) or accessory (for example, earphone) receive power from external power supply.
Another exemplary component can be one for shooting photo or video or for being used in visual telephone or More cameras 48.As another example, position data receiver 50 (such as global positioning system (GPS) receiver) can be with In the presence of to assist in the position of electronic device 12.Electronic device 12 can also include subscriber identification module (SIM) card slot 52, SIM card 54 is accommodated in the sim card slot 52.Slot 52 includes any suitable connector and interface hardware, in electronic device 12 and SIM Operation connection is established between card 54.
Another exemplary component can be near-field communication (NFC) chipset 56, which allows electronics to fill 12 are set to dock and communicate with another NFC enabled devices using NFC protocol.
Server 10 be implemented as execute computer applied algorithm (for example, software program) based on computer System, which includes Content supply and following function 58, and the Content supply and following function 58 execute this when executed Locate the function of the server 10 of description.Content supply and following function 58 and database 60 can be stored in such as memory In 62 non-transitory computer-readable medium.Database 60, which can be used for storing, to be used to execute the function described in the disclosure Various information collection.Memory 62 can be magnetic, light or electronic storage device (for example, hard disk, CD, flash memories etc.), And may include multiple devices, including volatile memory component and non-volatile storage component.Therefore, memory 62 can With including for example for serve as the random access memory (RAM) of system storage, read-only memory (ROM), solid state drive, Hard disk, CD (for example, CD and DVD), flash memory device and/or other memory assemblies, in addition the association for memory device Driver, player and/or reader.
To execute logical operation, server 10 may include the one or more of the instruction for executing realization logic routine A processor 64.Processor 64 and memory 62 can be connected using local interface 66.Local interface 66 can be for example with It is appended data/address bus, network or the other subsystems of controlling bus.
Server 10 can have various input/output (I/O) interface for being operably connected to various peripheral units With one or more communication interfaces 68.For example, communication interface 68 may include modem and/or network interface card.It is logical Letter interface 68 can make server 10 by external network to other computing device transmission data signals and from other calculating Device receives data-signal.Particularly, server 10 can be operably connected to one or more outsides by communication interface 68 Communication media, including the operation established to internet connect.
Server 10 can be communicated with other server systems, such as track audio-visual content customer consumption and/or source or The server system of audio-visual content.
Content consumption tracks
Referring additionally to Fig. 2, show expression when executing logical order to execute audio-visual content consumer applications program 24 by The exemplary process diagram for the step of electronic device 12 executes.In addition, being appreciated that giving for server 10 according to the disclosure (complimentary) operate (for example, being such as implemented as Content supply and following function 58) and/or other devices (for example, The terminal etc. communicated with different from the source of the audio-visual content of server 10, electronic device 12) give operation.Although patrolling It collects and is illustrated in progress, but the shown frame of Fig. 2 can concurrently execute in other orders and/or between two or more frames. Therefore, shown flow chart can be modified (including omitting step), and/or can be in a manner of object-oriented or towards state Mode is realized.
In frame 70, user can control electronic device 12 and access audio-visual content.In the exemplary embodiment, in audiovisual Appearance is to be previously downloaded to the audio podcast of electronic device 12.As described, operation described herein can be regarded in conjunction with other types of Content is listened to use, such as audio file, streaming audio, talking book, video podcast or file, stream-type video, game, e-book Nationality and e-magazine.Including the file of audio-visual content can be downloaded from server 10 or data comprising audio-visual content can be from Server 10 is streamed to electronic device 12.
The step of audio-visual content is accessed in frame 70 includes consumption audio-visual content, such as by loud speaker or earphone to user Play audio.In the case of video content, the consumption of the content may include showing video components over the display and leading to It crosses loud speaker or earphone and exports audio frequency component to user.
In block 72, make about audio-visual content consumption whether include audio-visual content target component consumption really It is fixed.Target component is a part for audio-visual content, for the part of video content, it is expected that tracking customer consumption or it is expected tracking Consume user's action after audio-visual content.For example, if credit will be due to customer consumption content (for example, it is academic or Course credit in Training Environment), then target component can be all audio frequency text comprising the audio-visual content accessed in frame 70 Part.As another example, if advertiser is to the feedback about consumer to the response of advertisement, target component The advertisement of audio-visual content can be incorporated into.Advertisement can be positioned at any position of audio-visual content, the beginning of such as content, into Enter the predetermined time amount of audio-visual content or at the end at audio-visual content end.
The mode that can be suitable for the format of audio-visual content and the property of target component makes determination certainly in block 72. In one embodiment, the detection of the consumption of target component can be determined by reaching the precalculated position in audio-visual content.It is predetermined Position can be indicated by metadata associated with audio-visual content, or by being communicated with server 10 or by using default value Content consumption application program 24 can be audiovisual to know.Precalculated position can specify in a suitable manner, such as into content when The area of a room, the beginning of chapters and sections or ending, using bookmark or by some it is other it is recognizable in a manner of.
In another embodiment, the detection of the consumption of target component can be by identified below:It will be in audio-visual content Voice is converted to text, and then identifies the appearance of predetermined keyword or phrase in converting text.Predetermined keyword is short Language can be indicated by metadata associated with audio-visual content, or can be audiovisual content consumption by being communicated with server 10 Application program 24 knows.
By reading in the embodiment to consume content and (such as being found by e-book and e-magazine), user Eye gaze tracking can with tracking displayed content be used in combination, to determine that user arrived the precalculated position in content.
In one embodiment, if user skip target component (for example, by jumped in audio content front) or Fast-forwarding through target component, then negative is made in block 72 and is determined.
If making negative in block 72 to determine, the consumption of content can continue.If made in block 72 certainly true Fixed, then flow chart can go to frame 74.In the case where target component is positioned in before audio-visual content terminates, even if in frame 72 In be made that and determine certainly, audio-visual content can still continue to play.
In box 74, code is obtained and/or enabled by electronic device 12.For example, electronic device can be asked to server 10 Code is sought, and server 10 can transmit the message with code to electronic device 12.Alternatively, the code may via Electronic device 12 obtains.For example, code can transmit together with the audio-visual content in metadata, or it is embedded with audio-visual content, Or code can be in block 72 affirmative determine before be transferred to electronic device 12 in the message.Affirmative in block 72 is true In the case of obtaining code by electronic device 12 before fixed, (for example, unlock) code can be enabled in box 74.
In one embodiment, code is not audio format or video format.Therefore, even if code is formed for by audiovisual Content is sent to the file of electronic device 12 or a part for data flow, code nor audio-visual content institute's consumable portion.Clothes Business device 10 can generate code, code is embedded into the file comprising audio-visual content or data flow, and/or with comprising in audiovisual Code is sent to the file of appearance or data stream separation electronic device 12.Code can be machine readable format, can be word Female digit strings (for example, text) can link uniform resource locator (URL), can be the forms of NFC certificates, or Some other forms may be used in person.
In one embodiment, code is unique for the user of electronic device 12.Unique code can help to verify User occurs the consumption of audio-visual content or the use of constrained code primary.Alternatively, for multiple realities of audio-visual content Example, code can be identical.In this case, the electronic device of multiple users can receive same code.
Enabling code in box 74 allows the user of electronic device 12 in block 76 to use code.It can using the mode of code With depending on audio-visual content property and to electronic device 12 provide code the reason of.In one embodiment, code is shown Show to user, and code can be input to another application program (for example, explorer, media player by user Application program, game etc.), or it is input to another device or system, consume audio-visual content to verify user.It can be with Into other uses of line code, such as input code to unlock or obtain other audio-visual contents, from site shopping when input code To receive discount etc..In another embodiment, code is shown as the link to website, user can select the link so that It is browsed web sites with explorer.
In one embodiment, code is not required to be displayed or is known by user.But audio-visual content consumer applications program 24 code can be input to another application program (for example, Internet-browser, media player application program, game etc.), Website or another device or system use code.
In another embodiment, by the way that (terminal or pin is such as, but not limited to commercialized in code transfer to another device Sell dot system (for example, cash register)) use code.In this embodiment, code can be the form of foregoing NFC certificates Or any other suitable form.As shown in Figure 1, other devices may include NFC reader 78 (Fig. 1).Electronic device 12 can To approach NFC reader 78 so that NFC chipset group 56 participates in communicating with the operation of NFC reader 78, and code is sent to NFC reader 78.In this embodiment, electronic device 12 and NFC reader 78 be physically present each other (for example, that This is within several meters).The other manner of code is transmitted from electronic device 12 to another device near electronic device 12 is It is possible, such as (RFID) technology, blue tooth interface, WiFi interfaces, cable, electrical connection are identified by using using radio frequency The communication of device, display code (or related bar code) and optically scan code, infrared data transmission, output visible light or can not Light-exposed pattern exports audible or non-audible audio signal etc..
Next, in frame 80, the use of code can be transferred to server 10.In one embodiment, electronics fills It sets 12 and the use of code is transmitted to server 10.In other embodiments, the use of code from electronic device 12 by connecing Another device or system for receiving code are transmitted.
Frame 72,74,76 and 80 or part thereof can automatically be executed by electronic device 12 (for example, without user participate in) and/ Or (for example, user does not know operation) is pellucidly executed for user.
Server 12 can track used code and associated electronic device user.User can be in many ways It is identified.In one embodiment, when by audio-visual content consumer applications program 24 to 10 reporting code of server in use, Audio-visual content consumer applications program 24 is registered to server 10 otherwise with the knowledge for enabling user.In another embodiment In, the use of code can identify other identification informations transmission of user by that can be used by server, such as but unlimited In user name, for the ID of popular Internet service (FACEBOOK, telephone number, e-mail address etc.).
The use of tracking code can be used for various functions.For example, the use of code can allow server 10 to user Credit is distributed for consuming content.In another example, the use of code can be recorded in the data used by advertiser In library, to improve the transmission of customization or targeted advertisements to user.The use of code can be further used for tracking and be directed to specific use Family and/or across electronic device multiple users advertising campaign success.In addition, based on the successful user sound to advertisement It answers, these data can be used for advertiser and pay the bill to content provider (for example, podcast).
Referring additionally to Fig. 3, show expression when execution logical order is to realize the code of Content supply and following function 58 The exemplary process diagram for the step of being executed by server 10 when an operation associated embodiment.Code is related to audio-visual content The other embodiment of connection be it is possible, it is such as that code is associated with the precalculated position in audio-visual content.Although in logic It is shown in process, but frame shown in Fig. 3 can concurrently execute in other orders and/or between two frames or more frame. Therefore, shown flow chart can be modified (including omitting step) and/or can be in a manner of object-oriented or towards state Mode is realized.
In some instances, it is desired to which code is associated with the specific audio ingredient of audio-visual content.For in some audios Hold, the point that specific audio ingredient occurs can be known, and server 10 can be associated according to the information.
In other examples, the point that specific audio ingredient occurs is unknown.It is same it is unknown may be specific audio at Divide with the presence or absence of in audio-visual content.For example, these situations can appear in and real-time event or non-content for script is relevant broadcasts In visitor.The embodiment of Fig. 3 solves these situations by the way that audio content is converted to text in frame 82.Text can be compiled Index, for search and data administrative purposes.
Next, in frame 84, if there are specific audio frequency component (for example, object content) interested in audio-visual content, Then identify the ingredient.Particular audio content can be referring to for predetermined keyword or predetermined phrase.Predetermined keyword is predetermined short Language can be above-mentioned frame 72 speech-to-text embodiment in the same keyword monitored or phrase.If identified in frame 84 Go out particular audio content, then logic flow can go to frame 86, and in frame 86, code is with particular audio content in audio video document Position association, so as to together with combine execute Fig. 2 describe the step of then use.
Example
Several sample situations of disclosed technology can be applied to be described.Here is another exemplary explanation.At this In example, including the podcast of audio content is downloaded to electronic device 12 and plays to user by loud speaker or earphone.It is broadcasting In visitor is audio advertisement, which promotes discount at businessman and include the instruction for exchanging discount.For example, loud speaker It can state the title, discount amount and the mode that code associated with the advertisement from podcast can be used of businessman. In one embodiment, code is that purchase at the cafe of the coffee-house of entitled Sam sells by 10 discount the forms of NFC certificates, then advertisement can With statement " in Sam coffee-houses, by your mobile device of cash desk flicking, obtaining nine folding coffee beverages ".When broadcasting advertisement When, NFC certificates can be activated (enabling) in the electronic device of user.Then user can buy according to advertisement bargain goods and drink Product, and payment when by electronic device flicking in the NFC reader at facility.NFC reader will receive NFC certificates so that folding Button can be applied to the purchasing price of the drink.Electronic device transmits the use of NFC certificates to server 10, and server 10 can be remembered The certificate is recorded to be exchanged by user.Only effective to single purchase in exchange code, which can be retracted, so that its It cannot exchange again.
Conclusion
Although particular implementation has shown and described, however, it is understood that when reading and understanding this specification, to this For field technology personnel, the equivalent fallen within the scope of the appended claims and modification will occur.

Claims (20)

1. a kind of method of the customer consumption of tracking audio-visual content, the method includes:
Output is for the audio-visual content by the customer consumption;
Identify the target component of the audio-visual content by the customer consumption;
Obtain or enable associated with target component code, wherein identify the target of the audio-visual content at At least one for executing and obtaining or enabling in code associated with the target component is triggered by consumption point;
Use the code;And
Using for the code is transferred to server as the feedback for using the code.
2. according to the method described in claim 1, wherein, the code is not audio format or video format.
3. according to the method described in claim 2, wherein, the code is machine readable format, alphanumeric character string, uniformly Resource Locator or NFC certificates.
4. method according to any one of claims 1 to 3, wherein the audio-visual content is audio podcast.
5. method according to any one of claims 1 to 4, wherein the step of identification includes:It is regarded described in determination The output of content is listened to arrived the predetermined point in the audio-visual content.
6. method according to any one of claims 1 to 4, wherein the step of identification includes:By the audiovisual Voice in content matches with predetermined word or phrase.
7. according to the method described in claim 6, wherein, the step of matching, includes:The voice of the audio-visual content is turned It is changed to text.
8. method according to any one of claims 1 to 7, wherein the step of obtaining the code include:To described Server asks the code.
9. method according to any one of claims 1 to 7, wherein the code is obtaining the audio-visual content It is obtained simultaneously, and is included in the file for the audio-visual content to be transmitted to the electronic device by the user's operation Or in data flow.
10. a kind of electronic device, the electronic device is configured to the customer consumption of tracking audio-visual content, the electronic device packet It includes:
Memory, the memory store the audio-visual content;
Output precision, the audio-visual content are exported by the output precision with by the customer consumption;And
Control circuit, the control circuit are configured to:
Identify the target component of the audio-visual content by the customer consumption;
Obtain or enable associated with target component code, wherein identify the target of the audio-visual content at Divide and obtains or enable at least one in code associated with the target component by consumption triggering;
Use the code;And
Using for the code is transmitted to server as the feedback for using the code.
11. electronic device according to claim 10, wherein the code is not audio format or video format.
12. electronic device according to claim 11, wherein the code is machine readable format, alphanumeric character String, uniform resource locator or NFC certificates.
13. the electronic device according to any one of claim 10 to 12, wherein the audio-visual content is that audio is broadcast Visitor.
14. the electronic device according to any one of claim 10 to 13, wherein the step of identification includes:Really The output of the fixed audio-visual content arrived the predetermined point in the audio-visual content.
15. the electronic device according to any one of claim 10 to 13, wherein the step of identification includes:It will Voice in the audio-visual content matches with predetermined word or phrase.
16. electronic device according to claim 15, wherein the step of matching includes:By the audio-visual content Voice is converted to text.
17. the electronic device according to any one of claim 10 to 16, wherein the acquisition of the code includes:To The server asks the code.
18. the electronic device according to any one of claim 10 to 16, wherein the code is obtaining the audiovisual It is obtained while content, and is included in file or data for the audio-visual content to be transmitted to the electronic device In stream.
19. it is a kind of by code method associated with audio-visual content, the method includes:
The audio of the audio-visual content is converted into text;
The target audio content in the audio-visual content is identified by identifying predetermined word in transformed text or phrase;With And
The code is associated with the object content.
20. according to the method for claim 19, wherein the code is associated in described in the presence in the audio-visual content At the point of target audio content.
CN201680081858.2A 2016-02-17 2016-02-17 The system and method used for tracking audio-visual content Withdrawn CN108701315A (en)

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US20060037039A1 (en) * 2004-08-13 2006-02-16 Nokia Corporation Delivering data to radio or television during commercials
US20080082922A1 (en) * 2006-09-29 2008-04-03 Bryan Biniak System for providing secondary content based on primary broadcast
US20080255686A1 (en) * 2007-04-13 2008-10-16 Google Inc. Delivering Podcast Content
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