CN108665316A - Insurance products method for pushing, device, equipment and computer readable storage medium - Google Patents
Insurance products method for pushing, device, equipment and computer readable storage medium Download PDFInfo
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- CN108665316A CN108665316A CN201810459371.4A CN201810459371A CN108665316A CN 108665316 A CN108665316 A CN 108665316A CN 201810459371 A CN201810459371 A CN 201810459371A CN 108665316 A CN108665316 A CN 108665316A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0261—Targeted advertisements based on user location
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q40/08—Insurance
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Abstract
The present invention discloses a kind of insurance products method for pushing, device, equipment and computer readable storage medium, the method includes：The area information in user's trip region is obtained, and the area information and each default geographical factors group are compared, the matching rate of formation zone information and each default geographical factors group；According to the magnitude relationship of each matching rate, determine and the matched target geographic factor set of area information；According to the mapping relations of each default geographical factors group and insurance products, target insurance products corresponding with target geographic factor set are determined, and the target insurance products are pushed to the terminal associated by user.Area information possessed by this programme combination user trip region carries out the push of insurance products, because the area information in trip region can react user characteristics, the user characteristics reacted to the area information being had according to trip region, determine the insurance products being adapted with this user characteristics, user demand can be better met, push is more accurate.
Description
Technical field
The invention mainly relates to financial product technical fields, specifically, being related to a kind of insurance products method for pushing, dress
It sets, equipment and computer readable storage medium.
Background technology
Insurance products type currently on the market is various, and Sales Channel is also more and more, is related to network sale, direct selling, electricity pin
Deng；No matter which kind of Sales Channel sale when by the communication of business personnel and potential user, according to the autonomous of potential user
Intention or the actual conditions of potential user push insurance products to it；On the one hand insurance is increased by the push of business personnel
The human cost of mechanism, while the insurance products of be pushed to user may be unsatisfactory for user demand, be not carried out accurate push.
Invention content
The main object of the present invention is to provide a kind of insurance products method for pushing, device, equipment and computer-readable storage
Medium, it is intended to solve the problems, such as that push rate of precision is low in the prior art.
To achieve the above object, the present invention provides a kind of insurance products method for pushing, the insurance products method for pushing packet
Include following steps：
The area information in user's trip region is obtained, and the area information and each default geographical factors group are compared, it is raw
At the matching rate of the area information and each default geographical factors group；
According to the magnitude relationship of each matching rate, determine and the matched target geographic factor set of the area information；
According to the mapping relations of each default the geographical factors group and insurance products, determine and the target geographic factor set
Corresponding target insurance products, and the target insurance products are pushed to the terminal associated by user.
Preferably, described to compare the area information and each default geographical factors group, generate the area information with it is each
The step of matching rate of the default geographical factors group includes：
The area information and each default geographical factors group are passed to preset formula respectively, and replaced described default
Variable corresponding with the area information and each default geographical factors group in formula；
The incoming area information and each default geographical factors group are compared based on the preset formula, it is raw
At the matching rate of the area information and each default geographical factors group, wherein the preset formula is：
Wherein, P indicates matching rate；A indicates that the set being made of area information, B are indicated by default geographical factors group
The set of element composition, i indicate the group serial number of each default geographical factors group.
Preferably, the step of area information for obtaining user's trip region includes：
The communication connection with third-party server is established, and sends and asks to the third-party server, to determine user
Trip region；
Predeterminable area information bank is called, and obtains area corresponding with the trip region from the predeterminable area information bank
Domain information.
Preferably, the trip region includes the first predeterminable area and the second predeterminable area, the calling predeterminable area letter
Library is ceased, and includes the step of acquisition area information corresponding with the trip region from the predeterminable area information bank：
When the trip region is first predeterminable area, counting user goes on a journey described first in advance in preset time
If region goes out line frequency；
When user go on a journey in preset time first predeterminable area go out line frequency more than preset value when, then call institute
Predeterminable area information bank is stated, to obtain the area information in user's trip region；
When the trip region is second predeterminable area, the travel time is determined, and the predeterminable area is called to believe
Library is ceased, to obtain the area information in user's trip corresponding with travel time region.
Preferably, determination target insurance products corresponding with the target geographic factor set, and the target is protected
Dangerous product is pushed to the step of terminal associated by user and includes：
After determining corresponding with target geographic factor set target insurance products, acquisition user information and it is described go out
User's reference information of other users in row region；
According to the user information and user's reference information, the target insurance products are updated, and will
The updated target insurance products are pushed to the terminal associated by user.
Preferably, the magnitude relationship according to each matching rate is determined with the matched target of the area information
Manage factor set the step of include：
The numerical values recited of each matching rate is compared, determines the maximum object matching rate of numerical value, and determining and institute
The corresponding default geographical factors group of object matching rate is stated, the corresponding default geographical factors group is determined as believing with the region
Cease matched target geographic factor set.
In addition, to achieve the above object, the present invention also proposes a kind of insurance products pusher, the insurance products push
Device includes：
Acquisition module is gone on a journey the area information in region for obtaining user, and by the area information and each default geography
Factor set compares, and generates the matching rate of the area information and each default geographical factors group；
Determining module determines and the matched target of the area information for the magnitude relationship according to each matching rate
Geographical factors group；
Pushing module, for according to the mapping relations of each default the geographical factors group and insurance products, determine with it is described
The corresponding target insurance products of target geographic factor set, and the target insurance products are pushed to the terminal associated by user.
Preferably, the acquisition module includes：
Transmission unit, for the area information and each default geographical factors group to be passed to preset formula respectively,
And replace variable corresponding with the area information and each default geographical factors group in the preset formula；
Comparison unit is used for based on the preset formula to the incoming area information and each default geographical factors
Group is compared, and generates the matching rate of the area information and each default geographical factors group, wherein the preset formula
For：
Wherein, P indicates matching rate；A indicates that the set being made of area information, B are indicated by default geographical factors group
The set of element composition, i indicate the group serial number of each default geographical factors group.
In addition, to achieve the above object, the present invention also proposes a kind of insurance products pushing equipment, the insurance products push
Equipment includes：Memory, processor, communication bus and the insurance products push products being stored on the memory；
The communication bus is for realizing the connection communication between processor and memory；
The processor is for executing the insurance products push products, to realize following steps：
The area information in user's trip region is obtained, and the area information and each default geographical factors group are compared, it is raw
At the matching rate of the area information and each default geographical factors group；
According to the magnitude relationship of each matching rate, determine and the matched target geographic factor set of the area information；
According to the mapping relations of each default the geographical factors group and insurance products, determine and the target geographic factor set
Corresponding target insurance products, and the target insurance products are pushed to the terminal associated by user.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
Storage medium storage there are one either more than one program the one or more programs can by one or one with
On processor execute for：
The area information in user's trip region is obtained, and the area information and each default geographical factors group are compared, it is raw
At the matching rate of the area information and each default geographical factors group；
According to the magnitude relationship of each matching rate, determine and the matched target geographic factor set of the area information；
According to the mapping relations of each default the geographical factors group and insurance products, determine and the target geographic factor set
Corresponding target insurance products, and the target insurance products are pushed to the terminal associated by user.
The insurance products method for pushing of the present embodiment is gone on a journey the area information in region by obtaining user, and by acquisition
Area information is compared with each default geographical factors group, the matching rate of formation zone information and each default geographical factors group；Further according to
The magnitude relationship of each matching rate determines and the matched target geographic factor set of area information；And then according to each default geographical factors
Group and the mapping relations of insurance products, determination target insurance products corresponding with target geographic factor set, and by this corresponding mesh
Mark insurance products are pushed to the terminal associated by user.Area information and each default geography of this programme according to user's trip region
The mapping relations between magnitude relationship and each default geographical factors group and insurance products between factor set matching rate determine
Target insurance products realize the push for combining user to go on a journey area information progress insurance products possessed by region.Because of the area that goes on a journey
The area information in domain can react user characteristics, to the user characteristics that the area information being had according to trip region is reacted, really
The adaptable insurance products of fixed and this user characteristics, can better meet user demand, and push is more accurate.
Description of the drawings
Fig. 1 is the flow diagram of the insurance products method for pushing first embodiment of the present invention；
Fig. 2 is the high-level schematic functional block diagram of the insurance products pusher first embodiment of the present invention；
Fig. 3 is the device structure schematic diagram for the hardware running environment that present invention method is related to.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific implementation mode
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
The present invention provides a kind of insurance products method for pushing.
Fig. 1 is please referred to, Fig. 1 is the flow diagram of insurance products method for pushing first embodiment of the present invention.In this implementation
In example, the insurance products method for pushing includes：
Step S10 obtains user and goes on a journey the area information in region, and by the area information and each default geographical factors group
Comparison, generates the matching rate of the area information and each default geographical factors group；
The insurance products method for pushing of the present invention is applied to push server, is suitable for financial institution according to user's trip area
The regional geographic characteristics in domain push insurance products to user.The geographic region that wherein trip region is reached by user movement track
Domain, such as parking lot, airport, market, school, hospital, tourist attractions.Different geographic areas has different geographical features,
And go on a journey to the user of this geographic area with different geographical features, it may have different features.So as to according to trip area
The geographical feature in domain reacts the feature of user, determines the insurance products being adapted with this user characteristics.Such as user's trip region
For parking lot, then illustrate that user has vehicle, it can be to its recommendation and the relevant insurance of vehicle；And when user's trip region is a certain
It is movable on foot then to illustrate that user has, then can recommend accident insurance etc. to it for route on foot.This geographic area is had in the present embodiment
Some geographical features form default geographical factors group as geographical factors, and by multiple associated geographical factors, each default
Geographical factors group corresponds to a unique insurance products, reacts the characteristic of insurance products, table by default geographical factors group
The insurance products that the region of the trip of requisition family to the geographical feature with default geographical factors group is applicable in.Such as by geographical factors S
City and airport form default geographical factors group, and it is SS to preset the corresponding insurance products of geographical factors group with this, then the characteristic of SS
For suitable for the user that region is the cities S airport that goes on a journey.In view of user go on a journey feature possessed by region and it is each it is default it is geographical because
The geographical feature that subgroup is characterized is not quite identical, and for different default geographical factors groups, the feature tool that the two is characterized
It is variant.Need from each default geographical factors group determine with user go on a journey the had feature in region at most it is default geography because
Subgroup, with more accurate determination insurance products corresponding with user's trip had feature in region.
Specifically, the area information in trip region where obtaining user, this area information are the feature in characterization trip region
Information, it may include geographical location, area attribute and provincial characteristics.Wherein geographical location is for where characterization trip region
Position can be indicated with latitude and longitude information；The purposes in area attribute characterization trip region, such as parking lot, hospital, school, sight spot；
Provincial characteristics characterization be trip region possessed by feature, such as flow of the people, history accident pattern, all types of history accidents hair
Raw rate etc..Geographical factors also react each geographical location, area attribute, area included in corresponding each default geographical factors group
Characteristic of field etc.；After the area information for getting user's trip region, area information and each default geographical factors group are compared, really
The quantity of fixed each default geographical factors group and the had same characteristic features of area information, and the quantity formation zone for passing through same characteristic features
The matching rate of information and each default geographical factors group；It realizes and is determined and user's trip had feature in region by each matching rate
Most default geographical factors groups.In addition user's trip region can be the region that user is currently located, and can also be that user exists
The region to be gone on a journey of institute's determination in future time, for this two kinds trip areas cases be required to obtain area information, with it is each
Default geographical factors group comparison generates matching rate.
Step S20, according to the magnitude relationship of each matching rate, determine with the matched target geographic of the area information because
Subgroup；
Understandably, because geographical factors possessed by each default geographical factors group are different, and make each default geographical factors
Group is different with the had same characteristic features quantity of area information, that is, the matching rate generated is also different.Wherein matching rate is bigger,
Illustrate that default geographical factors group and the quantity of the had same characteristic features of area information are more, what this default geographical factors group was characterized
Geographical feature and user go on a journey region characteristic information it is more similar, it is also the same to preset the corresponding insurance products of geographical factors group with this
Be suitable for trip region.In order to determine the default geographical factors group that there are most same characteristic features quantity with area information, need
Determine the magnitude relationship of each matching rate；According to the magnitude relationship of each matching rate, determine and the matched target geographic of area information
Factor set, specific step include：
The numerical values recited of each matching rate is compared, determines the maximum object matching rate of numerical value, and determining and institute
The corresponding default geographical factors group of object matching rate is stated, the corresponding default geographical factors group is determined as believing with the region
Cease matched target geographic factor set.
Matching rate is the matching degree that area information and each default geographical factors group are embodied in the form of numerical value, each determining
When the magnitude relationship of matching rate, one of matching rate is taken out, and it is compared with other matching rates successively, determine size
Relationship.When occurring matching rate of a certain matching rate more than this taking-up in other matching rates, then the matching rate of this taking-up is judged
It for non-maximum value, and takes out next matching rate and is compared, until the matching rate taken out is all higher than other matching rates, by this
The matching rate of taking-up is determined as the matching rate with greatest measure, while using the matching rate of this greatest measure as object matching
Rate.Because matching rate is generated by area information and each default geographical factors group comparison, after determining object matching rate, it may be determined that with
The corresponding default geographical factors group of object matching rate.It specifically can be to each default geographical factors group distribution characterization each group uniqueness
Group identifier is compared by area information and default geographical factors group, and when generating matching rate, matching rate carries and default geography
The consistent group identifier of factor set, the default geographical factors group in characterization matching rate institute source.After determining object matching rate, according to
Group identifier entrained by object matching rate, you can determine corresponding default geographical factors group, it is true that this is preset geographical factors group
It is set to and the matched target geographic factor set of area information.
Step S30 is determined with the target according to the mapping relations of each default the geographical factors group and insurance products
The corresponding target insurance products of factor set are managed, and the target insurance products are pushed to the terminal associated by user.
Further, because each presetting the corresponding one unique insurance production of geographical factors group in each default geographical factors group
Product, to also correspond to a certain insurance products with the matched target geographic factor set of area information.The present embodiment is by default geography
Factor set and insurance products establish mapping relations, to characterize correspondence between the two, determine target geographic factor set it
Afterwards, according to this mapping relations, you can determine target insurance products corresponding with target geographic factor set.Wherein mapping relations can be with
It is realized, can also be realized by the form of key-value pair (key_value) by the form of identity map.It is real when passing through identity map
Now, be that each default geographical factors group and its corresponding insurance products distribute identical identifier, determine target geographic because
After subgroup, the identifier entrained by it can determine corresponding insurance products.And when mapping relations pass through key assignments
When to realizing, using each default geographical factors group as key key, and using corresponding insurance products as value value, the two is corresponded to
Between form key-value pair；After being determined as the target geographic factor set of key, according to the value corresponding to this key, you can determine with
Insurance products corresponding to target geographic factor set.Using this corresponding insurance products as target insurance products, it is pushed to user
Associated terminal, the terminal associated by this user hold the terminal registered based on subscriber identity information by user.Push
Mode can carry out short message push by establishing connection with telephone operator, and it is logical can also to establish connection with instant communication server
Cross instant messaging app push.Because the target insurance products pushed are determined by maximum matching rate, can to the full extent with user
Geographic properties are consistent possessed by trip region, because geographical feature reacts user characteristics, to make the insurance products of push exist
Meet user demand to meeting with user characteristics to the full extent.
The insurance products method for pushing of the present embodiment is gone on a journey the area information in region by obtaining user, and by acquisition
Area information is compared with each default geographical factors group, the matching rate of formation zone information and each default geographical factors group；Further according to
The magnitude relationship of each matching rate determines and the matched target geographic factor set of area information；And then according to each default geographical factors
Group and the mapping relations of insurance products, determination target insurance products corresponding with target geographic factor set, and by this corresponding mesh
Mark insurance products are pushed to the terminal associated by user.Area information and each default geography of this programme according to user's trip region
The mapping relations between magnitude relationship and each default geographical factors group and insurance products between factor set matching rate determine
Target insurance products realize the push for combining user to go on a journey area information progress insurance products possessed by region.Because of the area that goes on a journey
The area information in domain can react user characteristics, to the user characteristics that the area information being had according to trip region is reacted, really
The adaptable insurance products of fixed and this user characteristics, can better meet user demand, and push is more accurate.
Further, described by the area information and each in another embodiment of insurance products method for pushing of the present invention
The step of default geographical factors group comparison, the matching rate of formation zone information and each default geographical factors group includes：
The area information and each default geographical factors group are passed to preset formula, and replaced by step S11 respectively
Variable corresponding with the area information and each default geographical factors group in the preset formula；
The present embodiment generates each matching rate, pre-sets to compare area information and each default geographical factors group
There is a preset formula, area information and default geographical factors group are passed in preset formula by when comparison, by variable replacement therein.
Also include believing respectively with region in preset formula because area information and default geographical factors group are related to two different numerical value
Breath, corresponding two variables of default geographical factors group；And two variables are distinguished by label, region to be believed according to label
Breath replaces with corresponding variable, and default geographical factors group is replaced with corresponding variable.
Step S12, based on the preset formula to the incoming area information and each default geographical factors group into
Row comparison, generates the matching rate of the area information and each default geographical factors group, wherein the preset formula is：
Wherein, P indicates matching rate；A indicates that the set being made of area information, B are indicated by default geographical factors group
The set of element composition, i indicate the group serial number of each default geographical factors group, value 1,2.
Further, after preset formula is replaced operation, then preset formula is based on to area information and each default
Geographical factors group is compared.Specifically, the go on a journey all areas information in region of user is formed into set A, and by default geography
All elements (i.e. geographical factors) in factor set form set B, take intersection to set A and set B, and calculate and take institute after intersection
The quantity obtained, the quantity obtained by this are to indicate the quantity of area information and default the had same characteristic features of geographical factors group.Again will
This takes the quantity of had element in quantity and set B obtained by intersection to be quotient, to determine that the had same characteristic features of the two are collecting
Ratio shared in B is closed, same characteristic features are more possessed by the higher explanation of ratio, this ratio value is area information and default ground
Manage the matching rate of factor set.The different default geographical factors groups different values of letter i are distinguished, first group of i=1, the
Two groups of i=2, and so on；It is completed until all default geographical factors groups are compared with area information, generates matching rate.
Further, in another embodiment of insurance products method for pushing of the present invention, the acquisition user trip region
The step of area information includes：
Step S13 establishes the communication connection with third-party server, and sends and ask to the third-party server, with
Determine the trip region of user；
Understandably, area information is gone on a journey to user, and region is related, and different trip regions have different area informations,
It needs to be determined that the trip region of user before obtaining area information.And user go on a journey region include the region that is currently located of user and
Two, the region aspect to be gone on a journey of future, at the trip region for determining user, pass through for being currently located region
Third party's positioning service determines, and the following region to be gone on a journey can be determined by third party's service of going on a journey.This is provided
Third party's positioning service or third party go on a journey service server as third-party server, specially stroke recording server,
It can be currently located region by positioning determining user in real time；It can also be according to user in the predetermined letter on book server of going on a journey
Breath determines the following region to be gone on a journey of user, and predetermined information includes the destination to be gone on a journey of user, such as scheduled train
The information such as ticket, plane ticket, travel party.Specifically, it is established and is communicated to connect with third-party server by way of interface calling, built
After vertical connection, push server can be communicated with third-party server.It sends and asks to third-party server after this, with request
Obtain the location information or predetermined information of user, third-party server upon receiving a request, by the location information of user or pre-
Determine information and return to push server, push server determines the trip region of user according to this type of information.What is wherein sent asks
It can be specific user to ask characterized user, can also be random user；I.e. push server for a certain specific user to
Third-party server sends request, with the location information or predetermined information of this specific user of acquisition request；Or push server
It sends and asks not for a certain particular user, third-party server upon receiving a request will wherein possessed certain time
Interior user's location information or predetermined information return to push server, location information or predetermined letter of the server according to each user
Breath determines the trip region of each user, to carry out insurance products recommendation respectively to this each user.
Step S14 calls predeterminable area information bank, and is obtained and the trip region from the predeterminable area information bank
Corresponding area information.
Further, because geographical feature possessed by each trip region is different, that is, the area information in region of going on a journey differs
Sample needs to obtain area information corresponding with this trip region after determining the trip region of user.Specifically, this implementation
It is previously provided with predeterminable area information bank, predeterminable area information bank includes multiple regions and the group with each region corresponding informance
It closes；Combination such as region A and with A corresponding informances a, i.e. [A-a], the combination such as region B and with B corresponding informances b, i.e. [B-a],
Middle information a, b includes the area information of multiple characterization region A, B.After determining the trip region of user, believed according to predeterminable area
The syntagmatic for ceasing region and its information in library obtains area information corresponding with trip region from predeterminable area information bank.
Such as when identified trip region be region B, then according in predeterminable area information bank syntagmatic determine it is corresponding with region B
Information b is read out using this information b as area information, realizes that a pair area information corresponding with trip region obtains.This
Outside in view of the region that user is gone on a journey may be daily public domain, it is also possible to region of playing once in a while；It is wherein daily
Public domain include parking lot, school, hospital etc., region of playing includes sight spot region, on foot route etc..And for daily
Public domain may be the public domain of user's life or work again, such as the parking lot of residential quarter；It is also likely to be accidental approach
Region, the parking lot before dining room of such as having a dinner party.For approach region, if directly invoking predeterminable area information bank, from wherein obtaining
Corresponding with approach region area information embodies user characteristics；And insurance products are pushed to user, it may make to be pushed
As a result inaccurate.Be such as the parking lot before having a dinner party dining room above by the trip region of user, judge that user has vehicle, carry out to
User pushes vehicle insurance, then push result can be made inaccurate.To need to be that daily public domain is still played area to trip region
Domain distinguishes, and predeterminable area information bank is called according to the otherness of the two.Specifically, trip region is preset and is divided into first
Predeterminable area and the second predeterminable area, wherein the first predeterminable area is corresponding with daily public domain, the second predeterminable area with play
Region corresponds to, and calls predeterminable area information bank, and acquisition is corresponding with the trip region from the predeterminable area information bank
Area information the step of include：
Step S141, when the trip region is first predeterminable area, counting user is gone on a journey in preset time
First predeterminable area goes out line frequency；
When the location information or predetermined information returned by third-party server, determine that trip region is the first preset areas
When domain, the daily public domain or approach region that this first predeterminable area is user are judged.It is daily public because going on a journey
Region has regularity, and if the week goes to the parking lot of company, and approach region of going on a journey is contingency event.The present embodiment
The line frequency that goes out of user's the first predeterminable area of trip is counted, and presets the suitable preset time of range, such as one week
Or ten days etc.；It is counted in preset time, to prevent overlong time data volume big or time too short statistical result is inaccurate
Really, the length of specific preset time can be determined by experiment.The first predeterminable area of user's trip goes out line frequency in preset time
Rate characterization user goes on a journey the number of the first predeterminable area in preset time, and number is more, the area information of the first predeterminable area
The user characteristics embodied are more accurate.
Step S142, when user go on a journey in preset time first predeterminable area go out line frequency be more than preset value
When, then the predeterminable area information bank is called, to obtain the area information in user's trip region；
Further, because the number of user's the first predeterminable area of trip is more, the area information institute body of the first predeterminable area
Existing user characteristics are more accurate.In order to which the number of number embodied, it is previously provided with preset value, user is gone on a journey in preset time
First predeterminable area go out line frequency and preset value compares.It is more than preset value when going out line frequency, then judges that user's trip first is pre-
If the number in region is more, the daily public domain rather than approach region that the first predeterminable area is user can determine that.And when trip
Frequency is not more than preset value, then judges that the number of user's the first predeterminable area of trip is insufficient, not can determine that the first predeterminable area
For the daily public domain of user, and it may be approach region.When frequency is more than preset value, the first predeterminable area is the day of user
When normal public domain, then predeterminable area information bank is called, therefrom obtains the area information in user's trip region.
Step S143 determines the travel time, and call described pre- when the trip region is second predeterminable area
If area information library, to obtain the area information in user's trip corresponding with travel time region.
Further, when the location information or predetermined information returned by third-party server, trip region is determined
For the second predeterminable area, such as the route on foot of certain mountain or certain.In view of such second predeterminable area is had as the time is different
The geographical risk that has is different, as certain on foot summer there is mud-rock flow risk, and winter has freezing risk.It is different for this
Geographical risk, predeterminable area information bank are arranged different information to the same area and combine, so that the region letter in characterization trip region
Breath is more accurate.It is distinguished by time tag between different combinations；Such as the second predeterminable area D, summer and information d1 groups
It closes, winter combines with information d2.When it is the second predeterminable area to determine trip region, determined by what third-party server was returned
Position information or predetermined information determine the travel time, using this travel time as time tag, call predeterminable area information bank, obtain
The area information in user's trip corresponding with travel time region.Such as above-mentioned second predeterminable area D, by identified trip
Time " summer " is used as time tag, determines that the information d1 in predeterminable area information bank is the area information in user's trip region.
Further, in another embodiment of insurance products method for pushing of the present invention, the determination and the target geographic
The corresponding target insurance products of factor set, and the step of target insurance products are pushed to the terminal associated by user is wrapped
It includes：
Step S31, after determining corresponding with target geographic factor set target insurance products, acquisition user information with
And it is described trip region in other users user's reference information；
Understandably, determined by the maximum matching rate according to the area information in trip region with each default geographical factors group
Target insurance products may can not meet the needs of all users.Such as the identical male user in trip region and women
User, may determined by target insurance products the needs of both can not meeting simultaneously.The present embodiment is being determined with target
After managing the corresponding target insurance products of factor set, user's reference of other users in user information and this trip region is also obtained
Information obtains wherein the mode obtained can be big data, can also be that third-party server interface is called to obtain.Acquired
User information includes user's gender, age, job category, condition of assets, marital status etc.；User's reference information is in trip area
User information possessed by other users in domain, including gender, age, job category, Assets, marital status and institute
Buy insurance product type etc..Because user trip region and other users it is identical, certain information of the two may also be identical,
Such as in the user in same parking lot, same cell may be lived in or be operated in same place；As user's reference information and user
The identical entry of information is more, may more have the purchasing demand to same insurance products, so as to according to user information and use
Family reference information more accurately determines target insurance products, meets user demand.
Step S32 carries out more the target insurance products according to the user information and user's reference information
Newly, and by the updated target insurance products it is pushed to the terminal associated by user.
Further, after obtaining user's reference information of user information and other users, by user information and user
Reference information compares, the determining and highest user's reference information of user information similarity, and reads in this user's reference information
Bought insurance product type.The otherness of bought insurance product type and target insurance products is analyzed, analysis
Content includes the attribute, time limit, loss ratio etc. of the two；If the two difference is little, target insurance products are not updated,
Target insurance products are directly pushed to the terminal associated by user.If the two differs greatly, in conjunction with user information to mesh
Mark insurance products are updated, and determine the target insurance products being most consistent with user information, and this updated target is protected
Dangerous product is pushed to the terminal associated by user.
In addition, please referring to Fig. 2, the present invention provides a kind of insurance products pusher, pushes and fills in insurance products of the present invention
It sets in first embodiment, the insurance products pusher includes：
Acquisition module 10 is gone on a journey the area information in region for obtaining user, and by the area information with it is each default
Factor set comparison is managed, the matching rate of the area information and each default geographical factors group is generated；
Determining module 20 determines and the matched mesh of the area information for the magnitude relationship according to each matching rate
Mark geographical factors group；
Pushing module 30, for the mapping relations according to each default the geographical factors group and insurance products, determining and institute
The corresponding target insurance products of target geographic factor set are stated, and the target insurance products are pushed to the end associated by user
End.
The insurance products pusher of the present embodiment obtains the area information in user's trip region by acquisition module 10,
And the area information of acquisition and each default geographical factors group are compared, the matching of formation zone information and each default geographical factors group
Rate；Determining module 20 determines and the matched target geographic factor set of area information further according to the magnitude relationship of each matching rate；In turn
Pushing module 30 determines corresponding with target geographic factor set according to the mapping relations of each default geographical factors group and insurance products
Target insurance products, and this corresponding target insurance products is pushed to the terminal associated by user.This programme goes out according to user
Magnitude relationship and each default geographical factors group between the area information in row region and each default geographical factors group matching rate with
Mapping relations between insurance products determine target insurance products, realize and combine area information possessed by user's trip region
Carry out the push of insurance products.Because the area information in trip region can react user characteristics, to what is had according to trip region
The user characteristics that area information is reacted determine the insurance products being adapted with this user characteristics, and can better meet user needs
It asks, push is more accurate..
Further, in another embodiment of insurance products pusher of the present invention, the acquisition module includes：
Transmission unit, for the area information and each default geographical factors group to be passed to preset formula respectively,
And replace variable corresponding with the area information and each default geographical factors group in the preset formula；
Comparison unit is used for based on the preset formula to the incoming area information and each default geographical factors
Group is compared, and generates the matching rate of the area information and each default geographical factors group, wherein the preset formula
For：
Wherein, P indicates matching rate；A indicates that the set being made of area information, B are indicated by default geographical factors group
The set of element composition, i indicate the group serial number of each default geographical factors group.
Further, in another embodiment of insurance products pusher of the present invention, the acquisition module includes：
Transmission unit, for establishes with the communication connection of third-party server, and to the third-party server send ask
It asks, to determine the trip region of user；
Call unit, for calling predeterminable area information bank, and obtain from the predeterminable area information bank with it is described go out
The corresponding area information in row region.
Further, in another embodiment of insurance products pusher of the present invention, the trip region includes first pre-
If region and the second predeterminable area, the calling predeterminable area information bank, the call unit includes：
Subelement is counted, for when the trip region is first predeterminable area, counting user to be in preset time
Interior trip first predeterminable area goes out line frequency；
Call subelement, for when user go on a journey in preset time first predeterminable area go out line frequency be more than it is pre-
If when value, then the predeterminable area information bank is called, to obtain the area information in user's trip region；
Determination subelement, for when the trip region is second predeterminable area, determining the travel time, and call
The predeterminable area information bank, to obtain the area information in user's trip corresponding with travel time region.
Further, in another embodiment of insurance products pusher of the present invention, the pushing module includes：
Acquiring unit, for after determining target insurance products corresponding with the target geographic factor set, obtaining user
User's reference information of other users in information and the trip region；
Push unit is used for according to the user information and user's reference information, to the target insurance products
It is updated, and the updated target insurance products is pushed to the terminal associated by user.
Further, in another embodiment of insurance products pusher of the present invention, the determining module is used for：
The numerical values recited of each matching rate is compared, determines the maximum object matching rate of numerical value, and determining and institute
The corresponding default geographical factors group of object matching rate is stated, the corresponding default geographical factors group is determined as believing with the region
Cease matched target geographic factor set.
With reference to Fig. 3, Fig. 3 is the device structure schematic diagram for the hardware running environment that present invention method is related to.
Insurance products of embodiment of the present invention pushing equipment can be PC, can also be smart mobile phone, tablet computer, e-book
The terminal devices such as reader, pocket computer.
As shown in figure 3, the insurance products pushing equipment may include：Processor 1001, such as CPU, memory 1005 lead to
Believe bus 1002.Wherein, communication bus 1002 is for realizing the connection communication between processor 1001 and memory 1005.Storage
Device 1005 can be high-speed RAM memory, can also be stable memory (non-volatile memory), such as disk
Memory.Memory 1005 optionally can also be the storage device independently of aforementioned processor 1001.
Optionally, which can also include user interface, network interface, camera, RF (Radio
Frequency, radio frequency) circuit, sensor, voicefrequency circuit, WiFi module etc..User interface may include display screen
(Display), input unit such as keyboard (Keyboard), optional user interface can also include wireline interface, the nothing of standard
Line interface.Network interface may include optionally standard wireline interface and wireless interface (such as WI-FI interface).
It will be understood by those skilled in the art that insurance products pushing equipment structure shown in Fig. 3 is not constituted to insurance
The restriction of product pushing equipment may include either combining certain components or different than illustrating more or fewer components
Component is arranged.
As shown in figure 3, as may include operating system, net in a kind of memory 1005 of computer readable storage medium
Network communication module and insurance products push products.Operating system is management and control insurance products pushing equipment hardware and software
The program of resource supports the operation of insurance products push products and other softwares and/or program.Network communication module is for real
Communication between the 1005 each component in inside of existing reservoir, and lead between other hardware and softwares in insurance products pushing equipment
Letter.
In insurance products pushing equipment shown in Fig. 3, processor 1001 is for executing the guarantor stored in memory 1005
Dangerous product push products realizes the step in above-mentioned each embodiment of insurance products method for pushing.
The present invention provides a kind of computer readable storage medium, the computer-readable recording medium storage there are one or
More than one program of person, the one or more programs can also be executed by one or more than one processor with
Step in the above-mentioned each embodiment of insurance products method for pushing of realization.
It should also be noted that, herein, the terms "include", "comprise" or its any other variant are intended to non-
It is exclusive to include, so that process, method, article or device including a series of elements include not only those elements,
But also include other elements that are not explicitly listed, or further include solid by this process, method, article or device
Some elements.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including
There is also other identical elements in the process of the element, method, article or device.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical scheme of the present invention substantially in other words does the prior art
Going out the part of contribution can be expressed in the form of software products, which is stored in one as described above
In computer readable storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions are used so that a station terminal equipment (can
To be mobile phone, computer, server or the network equipment etc.) execute method described in each embodiment of the present invention.
The foregoing is merely the preferred embodiment of the present invention, are not intended to limit the scope of the invention, every at this
Under the design of invention, using equivalent structure transformation made by description of the invention and accompanying drawing content, or directly/it is used in it indirectly
His relevant technical field is included in the scope of patent protection of the present invention.
Claims (10)
1. a kind of insurance products method for pushing, which is characterized in that the insurance products method for pushing includes the following steps：
The area information in user's trip region is obtained, and the area information and each default geographical factors group are compared, generates institute
State the matching rate of area information and each default geographical factors group；
According to the magnitude relationship of each matching rate, determine and the matched target geographic factor set of the area information；
According to the mapping relations of each default the geographical factors group and insurance products, determination is corresponding with the target geographic factor set
Target insurance products, and the target insurance products are pushed to the terminal associated by user.
2. insurance products method for pushing as described in claim 1, which is characterized in that described to preset the area information with each
Geographical factors group compares, and the step of generating the area information and the matching rate of each default geographical factors group includes：
The area information and each default geographical factors group are passed to preset formula respectively, and replace the preset formula
In variable corresponding with the area information and each default geographical factors group；
The incoming area information and each default geographical factors group are compared based on the preset formula, generate institute
State the matching rate of area information and each default geographical factors group, wherein the preset formula is：
Wherein, P indicates matching rate；A indicates that the set being made of area information, B are indicated by element in default geographical factors group
The set of composition, i indicate the group serial number of each default geographical factors group.
3. insurance products method for pushing as described in claim 1, which is characterized in that the region for obtaining user's trip region
The step of information includes：
The communication connection with third-party server is established, and sends and asks to the third-party server, to determine going out for user
Row region；
Predeterminable area information bank is called, and obtains region letter corresponding with the trip region from the predeterminable area information bank
Breath.
4. insurance products method for pushing as claimed in claim 3, which is characterized in that the trip region includes the first preset areas
Domain and the second predeterminable area, the calling predeterminable area information bank, and from the predeterminable area information bank obtain with it is described go out
The step of corresponding area information in row region includes：
When the trip region is first predeterminable area, counting user is gone on a journey first preset areas in preset time
Domain goes out line frequency；
When user go on a journey in preset time first predeterminable area go out line frequency more than preset value when, then call described pre-
If area information library, to obtain the area information in user's trip region；
When the trip region is second predeterminable area, the travel time is determined, and call the predeterminable area information bank,
To obtain the area information in user's trip corresponding with travel time region.
5. insurance products method for pushing according to any one of claims 1-4, which is characterized in that the determination and the target
The corresponding target insurance products of geographical factors group, and the step of target insurance products are pushed to the terminal associated by user
Including：
After determining target insurance products corresponding with the target geographic factor set, user information and the trip area are obtained
User's reference information of other users in domain；
According to the user information and user's reference information, the target insurance products are updated, and will update
The target insurance products afterwards are pushed to the terminal associated by user.
6. insurance products method for pushing according to any one of claims 1-4, which is characterized in that described according to each matching
The magnitude relationship of rate, determine target geographic factor set matched with the area information the step of include：
The numerical values recited of each matching rate is compared, determines the maximum object matching rate of numerical value, and determine and the mesh
The corresponding default geographical factors group of matching rate is marked, the corresponding default geographical factors group is determined as and the area information
The target geographic factor set matched.
7. a kind of insurance products pusher, which is characterized in that the insurance products pusher includes：
Acquisition module is gone on a journey the area information in region for obtaining user, and by the area information and each default geographical factors
Group comparison, generates the matching rate of the area information and each default geographical factors group；
Determining module determines and the matched target geographic of the area information for the magnitude relationship according to each matching rate
Factor set；
Pushing module determines and the target for the mapping relations according to each default the geographical factors group and insurance products
The corresponding target insurance products of geographical factors group, and the target insurance products are pushed to the terminal associated by user.
8. insurance products pusher as claimed in claim 7, which is characterized in that the acquisition module includes：
Transmission unit for the area information and each default geographical factors group to be passed to preset formula respectively, and replaces
Change variable corresponding with the area information and each default geographical factors group in the preset formula；
Comparison unit, for based on the preset formula to the incoming area information and each default geographical factors group into
Row comparison, generates the matching rate of the area information and each default geographical factors group, wherein the preset formula is：
Wherein, P indicates matching rate；A indicates that the set being made of area information, B are indicated by element in default geographical factors group
The set of composition, i indicate the group serial number of each default geographical factors group.
9. a kind of insurance products pushing equipment, which is characterized in that the insurance products pushing equipment includes：Memory, processor,
Communication bus and the insurance products push products being stored on the memory；
The communication bus is for realizing the connection communication between processor and memory；
The processor is for executing the insurance products push products, to realize as described in any one of claim 1-6
The step of insurance products method for pushing.
10. a kind of computer readable storage medium, which is characterized in that be stored with insurance production on the computer readable storage medium
Product push products is realized when the insurance products push products is executed by processor as described in any one of claim 1-6
The step of insurance products method for pushing.
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| CN201810459371.4A CN108665316B (en) | 2018-05-14 | 2018-05-14 | Insurance product pushing method, apparatus, equipment and computer readable storage medium |
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