CN108648001A - Advertisement sending method and device - Google Patents
Advertisement sending method and device Download PDFInfo
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- CN108648001A CN108648001A CN201810398876.4A CN201810398876A CN108648001A CN 108648001 A CN108648001 A CN 108648001A CN 201810398876 A CN201810398876 A CN 201810398876A CN 108648001 A CN108648001 A CN 108648001A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The present invention provides advertisement sending method and devices, are related to advertisement field.Advertisement sending method provided by the invention obtains the document print request that user terminal is sent out, document print amount is carried in the document print request first；The format of the content and advertisement to be printed of advertisement to be printed is then determined according to document print amount, it is final to use when user carries out document print, it carries out advertisement printed, and, the advertisement printed be along with document simultaneously in printer carry out document print while carry out it is advertisement printed, in turn, user can also read advertisement while reading documents, improve the susceptibility of user.
Description
Technical field
The present invention relates to advertisement fields, in particular to advertisement sending method and device.
Background technology
Advertisement is the media by certain forms, publicity measures open and that information is widely transmitted to the public.Currently,
Mobile terminal advertisement pattern includes banner, table plague advertisement, primary advertisement etc..Wherein, banner refer on the screen side or
The advertisement of the banner pattern of lower section；Table plague advertisement refers to the pop-up ad for reaching a standard, suspending, occurring before video playing in game；It is former
Raw advertisement is a kind of nearly 2 years emerging advertisement patterns, and premised on leaving user experience alone, scene height is played with advertisement
Fusion, can bring advertiser, flow side and audient tripartite positive effect.
Traditional advertisement processing mode is flow side's advertising display for directly providing advertiser in the page.
Invention content
The purpose of the present invention is to provide advertisement sending method and devices.
In a first aspect, an embodiment of the present invention provides a kind of advertisement sending methods, including：
The document print request that user terminal is sent out is obtained, document print amount is carried in the document print request；
Advertisement printed amount is calculated according to document print amount；
Corresponding advertisement printed instruction is determined according to advertisement printed amount, and document print is generated according to document print request
Instruction；Advertisement printed instruction includes the format of the content and advertisement to be printed of advertisement to be printed；Advertisement printed amount with it is to be printed wide
The being proportionate property of quantity of the content of announcement；
According to advertisement printed instruction and document print instruction control printer printing document and advertisement.
With reference to first aspect, an embodiment of the present invention provides the first possible embodiments of first aspect, wherein text
Shelves printing amount and advertisement printed being proportionate property of amount.
With reference to first aspect, an embodiment of the present invention provides second of possible embodiments of first aspect, wherein step
Suddenly calculating advertisement printed amount according to document print amount includes：
According to document print amount and the non-print ad quantity of pre-stored history calculates advertisement printed amount and advertisement is not beaten
Print amount；The non-number of copies of history advertisement has reacted the number of the advertisement that should be printed, but not print yet corresponding to user terminal
Amount；After advertisement does not print quantitative response according to advertisement printed amount print ad, the quantity for the advertisement that do not print is thrown away；Advertisement is beaten
Print amount is the integral multiple of the printing amount corresponding to one page printing paper；
According to the non-print ad quantity of the non-printing amount of advertisement more new historical.
With reference to first aspect, an embodiment of the present invention provides the third possible embodiments of first aspect, wherein step
Suddenly advertisement printed amount and the non-printing amount packet of advertisement are calculated according to document print amount and the non-print ad quantity of pre-stored history
It includes：
According to preset conversion scale, this clutter that should be printed is calculated according to document print amount；
The clutter and the non-number of copies of history advertisement that should be printed according to this, calculate advertisement printed amount and advertisement are not beaten
Print amount；Wherein, the summed result of this clutter that should be printed and the non-number of copies of history advertisement be equal to advertisement printed amount and
The summed result of the non-printing amount of advertisement；Advertisement printed amount is positive integer.
With reference to first aspect, an embodiment of the present invention provides the 4th kind of possible embodiments of first aspect, wherein waits for
The content of print ad is determining as follows：
History advertisement group is transferred, the advertisement in history advertisement group is that user terminal once determined the advertisement printed；
It selects to carry out the user of Value Transformation as with reference to user to targeted advertisements；Targeted advertisements belong to history advertisement group
In；
Determine candidate locations；Candidate locations are the advertisements that Value Transformation was once carried out with reference to user；
The content of advertisement to be printed is determined according to the content of candidate locations.
With reference to first aspect, an embodiment of the present invention provides the 5th kind of possible embodiments of first aspect, wherein step
Suddenly determine that the content of advertisement to be printed includes according to the content of candidate locations：
Candidate locations are sent to user terminal, so that user terminal returns to advertisement selection instruction；
Select in candidate locations advertisement corresponding with advertisement selection instruction as the first preferred advertisement；
The content determined according to the first preferred advertisement determines the content of advertisement to be printed.
With reference to first aspect, an embodiment of the present invention provides the 6th kind of possible embodiments of first aspect, wherein step
Suddenly determine that the content of advertisement to be printed includes according to the content of candidate locations：
It calculates separately each candidate locations and is referenced the number that user carries out Value Transformation；
Select the candidate locations that the number for being referenced user's progress Value Transformation meets preset requirement preferably wide as second
It accuses；
The content determined according to the second preferred advertisement determines the content of advertisement to be printed.
With reference to first aspect, an embodiment of the present invention provides the 7th kind of possible embodiments of first aspect, wherein step
Suddenly determine that the content of advertisement to be printed includes according to the content of candidate locations：
It calculates separately each candidate locations and is referenced the number that user carries out Value Transformation；
Select the candidate locations that the number for being referenced user's progress Value Transformation meets preset requirement preferably wide as third
It accuses；
Third preferred advertisement is sent to user terminal, so that user terminal returns to advertisement selection instruction；
Select in candidate locations advertisement corresponding with advertisement selection instruction as the 4th preferred advertisement；
The content determined according to the 4th preferred advertisement determines the content of advertisement to be printed.
With reference to first aspect, an embodiment of the present invention provides the 8th kind of possible embodiments of first aspect, wherein should
Method is applied to print system, which includes print control end, transfer server and multiple printers；Transfer server
It is connect respectively with print control end and each printer by internet or mobile Internet；This method is applied in print system
Transfer server；
If getting the printer number that user terminal is sent out, step is instructed according to advertisement printed instruction and document print
Control printer printing document and advertisement include：
Advertisement printed instruction and document print are instructed to the corresponding target printer of printer number and sent, so that mesh
Mark printer is printed according to advertisement printed instruction and document print instruction.
Second aspect, the embodiment of the present invention additionally provide a kind of advertisement pushing device, including：
Acquisition module, the document print request sent out for obtaining user terminal carry in the document print request
Document print amount；
Computing module, for calculating advertisement printed amount according to document print amount；
Generation module for determining corresponding advertisement printed instruction according to advertisement printed amount, and is asked according to document print
Seek survival into document print command；Advertisement printed instruction includes the format of the content and advertisement to be printed of advertisement to be printed；Advertisement is beaten
The being proportionate property of quantity of print amount and the content of advertisement to be printed；
Control module, for according to advertisement printed instruction and document print instruction control printer printing document and advertisement.
Advertisement sending method provided in an embodiment of the present invention obtains the document print request that user terminal is sent out first,
Document print amount is carried in the document print request；Then according to document print amount determine advertisement to be printed content and
The format of advertisement to be printed, it is final advertisement printed using when user carries out document print, carrying out, also, this is printed
Come advertisement be along with document simultaneously in printer carry out document print while carry out it is advertisement printed, in turn, user
Advertisement can also be read while reading documents, improve the susceptibility of user.
To enable the above objects, features and advantages of the present invention to be clearer and more comprehensible, preferred embodiment cited below particularly, and coordinate
Appended attached drawing, is described in detail below.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows the basic flow chart for the advertisement sending method that the embodiment of the present invention is provided；
Fig. 2 shows the details flow charts for the advertisement sending method that the embodiment of the present invention is provided；
Fig. 3 shows the basic system architecture of the system for the advertisement sending method that the embodiment of the present invention can be applied to be provided
Figure；
Fig. 4 shows the final basic module figure of the advertisement pushing that the embodiment of the present invention is provided；
Fig. 5 shows the schematic diagram for the server that the embodiment of the present invention is provided.
Specific implementation mode
Below in conjunction with attached drawing in the embodiment of the present invention, technical solution in the embodiment of the present invention carries out clear, complete
Ground describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Usually exist
The component of the embodiment of the present invention described and illustrated in attached drawing can be arranged and be designed with a variety of different configurations herein.Cause
This, the detailed description of the embodiment of the present invention to providing in the accompanying drawings is not intended to limit claimed invention below
Range, but it is merely representative of the selected embodiment of the present invention.Based on the embodiment of the present invention, those skilled in the art are not doing
The every other embodiment obtained under the premise of going out creative work, shall fall within the protection scope of the present invention.
With the development of network technology, the approach of advertizing is no longer confined to outdoor advertising, paper media's advertisement, also occurs successively
E-advertising, and e-advertising has iteration updating decision, replaces fireballing advantage.Currently, the usage amount of e-advertising
It is increasing.The push of e-advertising is typically to occur when user clicks to enter some electronic interface, for example, user
When clicking to enter some portal website, which will float directly in current interface shows an advertisement.Compare again
Such as, user just will appear an advertisement when completing payment using cell phone application.E-advertising can be with when launching
According to the attribute of user come the change ad content of adaptability, to make the advertisement launched be more suitable for user.In contrast, paper media
The dispensing levels of precision of advertisement is with regard to relatively low, because the audience of paper media can not be determined accurately.
But the present inventors considered that although the dispensing accuracy of e-advertising is than paper media's advertisement higher, the application hair
A person of good sense thinks that paper media's advertisement still can be improved.In turn, as shown in Figure 1, this application provides a kind of advertisement sending method,
This method comprises the following steps：
S101 obtains the document print request that user terminal is sent out, document print is carried in the document print request
Amount；
S102 calculates advertisement printed amount according to document print amount；
S103 determines corresponding advertisement printed instruction according to advertisement printed amount, and generates text according to document print request
Shelves print command；Advertisement printed instruction includes the format of the content and advertisement to be printed of advertisement to be printed；Advertisement printed amount with wait for
The being proportionate property of quantity of the content of print ad；
S104, according to advertisement printed instruction and document print instruction control printer printing document and advertisement.
Method provided herein has mainly also carried out the printing of advertisement while carrying out normal document print,
Exactly while completing the printing of normal document carry out advertisement push, in turn so that user while reading documents,
Advertisement can also be read, the push mode of advertisement is improved, improves the susceptibility of user.
It should be noted that document print amount is not only usually carried in the document print request that user terminal is sent out,
Document print amount may not be directly either carried, but needs local system (executive agent of step S101-S104)
It is obtained after being calculated.But it under normal conditions, is typically at least carried there are two types of data in document print request, is text respectively
Shelves printing content (such as needing the word, figure, number direct requirement reflected content on paper that print) and document
Layout is (such as the print position of word or number in document print content, the specification of paper used in printing, printing part
Number etc. influences the parameter of print form)；Wherein, can include document print amount in document print format, or according to text
Shelves layout can calculate document print amount.For example every part of number of print pages is carried in document print format and prints part
Number, then, so that it may to calculate the total amount of number of print pages according to every part of number of print pages and printing number, the number of print pages it is total
Amount is exactly document print amount.It is direct or indirect namely in document print request to carry document print amount.
The conversion scale of document print amount and advertisement printed amount is preset in step S102, in local system, according to default
Quantity, so that it may to calculate advertisement printed amount, for example often print the document of the paper of page 10 and just print the advertisement of the paper of page 1.Later,
Local system is it needs to be determined that go out the format for waiting for advertisement printed content and advertisement to be printed, the quantity (how many) of advertisement printed content
It is determined by advertisement printed amount, advertisement printed amount is more, then waits for that advertisement printed content is more, that is, the two is in positive
Guan Xing.
For example, when document print amount is page 12, and the conversion scale of document print amount and advertisement printed amount is 10:When 1, then
Determining advertisement printed amount is exactly page 1.2, that is, this need printing page 1.2 advertisement to be printed content.
What the content of advertisement to be printed can be determined according to the attribute of the user of user terminal, for example, the use of user terminal
The attribute of person is teacher, male, married etc..In turn, transfer server can according to these three attributes come for the user determine pair
The content for the advertisement to be printed answered, for example the content of advertisement to be printed can be teaching of senior high school scheme, child-bearing guide, vehicle drive
Knowledge etc..The quantity of the content of specific advertisement to be printed is related with advertisement printed amount, as such, it can be that first determining can be with
The ad pool of dispensing then selects multiple advertisements to form the content of advertisement to be printed from ad pool.Certainly, to be printed wide
The content of announcement can also have other methods of determination, can hereinafter be described in detail.
The format of advertisement to be printed can be preset, that is, already existing advertisement typically each has correspondence in ad pool
Layout, which is exactly the format of advertisement to be printed.
In step S104, local system to printer by assigning advertisement printed instruction and document print instruction come so that beating
Print machine completes the printing of printing and the advertisement of document.
Under normal conditions, in order to avoid interference user reads, the content and document print content of advertisement to be printed should be
It is printed on different paper, that is, will not be document print content occur to occur advertisement to be printed again on the same paper
Content.Certainly, it is contemplated that the convenient degree of advertisement promotion can also be the content of advertisement to be printed and document print content is
It is printed on identical paper.Further, the content of advertisement to be printed and document print content are at same
It is printed in the same side of paper, for example the content of advertisement to be printed and document print content are all in the front of paper A
On print.
When specific implementation, local system can carry out the accumulation of clutter printing, it is, when institute in this step 402
The advertisement printed amount being calculated is not enough to printing one-page, then is accumulated to next time, prints together, to avoid the waste of paper.
In turn, step S102 includes：
Step 1021, according to document print amount and the non-print ad quantity of pre-stored history calculate advertisement printed amount and
The non-printing amount of advertisement；The non-number of copies of history advertisement has reacted should print corresponding to user terminal, but do not print yet
The quantity of advertisement；After advertisement does not print quantitative response according to advertisement printed amount print ad, the number for the advertisement that do not print is thrown away
Amount；Advertisement printed amount is the integral multiple of the printing amount corresponding to one page printing paper；
Step 1022, according to the non-print ad quantity of the non-printing amount of advertisement more new historical.
In the following, illustrating step 4021 and 4022 with example：
For example, current document printing amount is page 35, the pre-stored non-print ad quantity of history is page 0.72；According to
10:The number of pages of 1 ratio, the advertisement printed amount being calculated according to document print amount is page 3.5, in turn, page 3.5 page+0.72
Page=4.22, that is, the number of pages of this clutter that should be printed is page 4.22；In turn, whole page printing paper is beaten as advertisement
The fundamental unit of print amount, it is determined that advertisement printed amount (this practical printing amount) is page 4, then the non-printing amount of advertisement is 0.22
Page, and then the use of the non-print ad quantity of the non-printing amount of advertisement more new historical is exactly to make the non-printing amount of advertisement in step 4022
For the non-print ad quantity (replacement) of history.
It is not necessarily to make page 4 after determining page 4.22 it should be noted that in the preceding paragraph in exemplifications set out
For advertisement printed amount, advertisement printed amount can also be page 3 or page 2.
It is, step 1021 can also be executed specifically in accordance with the following steps：
According to preset conversion scale, this clutter that should be printed is calculated according to document print amount；(for example, document
Printing amount is page 10, conversion scale 10:1, then the calculated clutter that this should be printed is page 1；Preferably, document is beaten
Print amount and this being proportionate property of clutter that should be printed)；
The clutter and the non-number of copies of history advertisement that should be printed according to this, calculate advertisement printed amount and advertisement are not beaten
Print amount；(summed result of this clutter that should be printed and the non-number of copies of history advertisement is equal to advertisement printed amount and advertisement
The summed result of non-printing amount；Advertisement printed amount is positive integer；For example the clutter and history that can take this that should print are wide
The maximum positive integer of non-number of copies summed result is accused as advertisement printed amount)；
Process is obtained illustrate the non-print ad quantity of history with a specific example below：
For example live through 3 printings altogether in history；
Printing for the first time (prints, when at this time 0) history non-print ad quantity is, what is be calculated should print for the first time
Advertising page is page 1.25 (numerical value being only directly calculated according to this document print amount), and then using whole page as least unit
It is calculated, it is determined that the advertisement printed amount of printing is page 1 for the first time, and the non-printing amount of advertisement is page 0.25；After completing printing, this
When the non-print ad quantity of history be updated to page 0.25；
(secondary printing, when at this time 0.25) the non-print ad quantity of history is, what is be calculated should beat for second of printing
The advertising page of print is page 0.85 (numerical value being only directly calculated according to this document print amount), and then is minimum with whole page
Unit is calculated, it is determined that the advertisement printed amount of second printing (the non-print ad quantity (0.25) of history+should that be page 1
The advertising page (0.85)=1.1 page of printing, takes the maximum positive integer more than or equal to 1, it is determined that advertisement printed amount is page 1), extensively
It is page 0.1 (1.1-1=0.1) to accuse non-printing amount；After completing printing, the non-print ad quantity of history at this time is updated to 0.1
Page；
Third time printing (prints, when at this time 0.1) the non-print ad quantity of history is, what is be calculated should print three times
Advertising page be page 1.8 (only be directly calculated according to this document print amount numerical value), and then be minimum single with whole page
Position is calculated, it is determined that the advertisement printed amount of second of printing is (the non-print ad quantity (0.1) of history+should print of page 1
Advertising page (1.8)=1.9 page, take the maximum positive integer more than or equal to 1, it is determined that advertisement printed amount be page 1), advertisement is not
Printing amount is page 0.9 (1.9-1=0.9)；After completing printing, the non-print ad quantity of history at this time is updated to page 0.9.
The advertisement sending method be while carrying out document print, carried out it is advertisement printed, herein advertisement printed and
The sequencing of document print can not limit, and can also be advanced row document print, after document print again
It carries out advertisement printed.
Due to introducing the non-print ad quantity of history herein, before actual use, it usually needs system is distinguished
Corresponding archives are established for each user, and the non-print ad quantity of history is written in the archives corresponding to the user.In turn,
Before executing the above method, different user terminals should be distinguished first, the archives corresponding to different user terminals are different,
And then the non-print ad quantity of history at different user end may also be different that (this, which will see in the archives of different user, actually remembers
The amount of record).Namely before executing step 1021, system firstly the need of determine user terminal identity, and then call and user terminal
The corresponding non-print ad quantity of history, and be brought into step 1021 and make using the non-print ad quantity of the history called
With.
Specifically, (as from being grabbed at random in advertisement base) that the content of advertisement to be printed can be randomly generated,
Can be that targetedly advertisement is provided a user according to scheduled algorithm, it is clear that the conversion ratio for the advertisement that specific aim provides is more
It is high.
In turn, in method provided herein, as shown in Fig. 2, the content of advertisement to be printed can be according to such as lower section
What formula determined：
Step S201 transfers history advertisement group, and the advertisement in history advertisement group is that once determination is printed user terminal
Advertisement；
Step S202 selects to carry out the user of Value Transformation as with reference to user to targeted advertisements；Targeted advertisements belong to
In history advertisement group；
Step S203, determines candidate locations；Candidate locations are the advertisements that Value Transformation was once carried out with reference to user；
Step S204 determines the content of advertisement to be printed according to the content of candidate locations.
In turn, S201-S204 completes the print out task of advertisement through the above steps.
In step S201, it is wide that the advertisement in history advertisement group can be that user (user of user terminal) once selected
It accuses, specifically, receiving the document input instruction that user is assigned, (document input instruction is used for generating document print user terminal
Request) when, it can show that (these foundation advertisements can be randomly generated some foundation advertisements on the screen of user terminal simultaneously
, can also be to be determined according to the essential attribute (gender of the user of such as user terminal, age etc.) of user terminal), then will
The foundation advertisement of user's selection prints, and the advertisement that user selects is added in history advertisement group.Either history
Advertisement in advertisement group can be that actively to transfer server active push, (active push illustrates that user it is expected to see this to user
Advertisement).No matter the generation form of history advertisement group, need to ensure is that the advertisement in the history advertisement group is by user
What the user (user) at end determined, it ensure that the advertisement in history advertisement group is that user is interested.
Step S202 and S203 are to be extended to the content of advertisement and (increase quantity in a way), step S202 and
In S203, the meaning of Value Transformation refers to user after having read the advertisement, and consumer behavior is produced due to the advertisement.Than
Such as, the Quick Response Code of product in purchase advertisement is carried in advertisement, user is bought after the Quick Response Code in scanning advertisement, then
Illustrate to produce conversion behavior.
In step S202, the reference user determined can be multiple, for example, for advertisement A (one in history ad pool
Advertisement) for, it may be determined which user (in total user some/certain user) carried out Value Transformation to advertisement A, then
These carried out the user of Value Transformation all as with reference to user to advertisement A.Similar, more than to advertisement A, step S202
In, can be by history advertisement group each advertisement or a part of advertisement handled all in accordance with the mode of advertisement A.One
As for, with reference to user chosen from whole users (the whole users being entered into transfer server system).
In step S203, determining candidate locations can be multiple, for example, for reference to for user A, this refers to user
A carried out each advertisement of Value Transformation, and (advertisement in the history advertisement group in advertisement and step S201 herein can be
Different), candidate locations are all can serve as, it is similar, it can be in this manner for reference user B, C, D etc. user
Operation, and then it is candidate locations that these users, which were carried out the advertisement conduct of Value Transformation,.In general, candidate locations be from
It is chosen in whole advertisements (the whole advertisements being entered into transfer server system).
In step S204, the candidate locations determined can also be directly as the content of advertisement to be printed
It further carries out screening content of certain advertisements as advertisement to be printed in candidate locations.
In order to further increase the accuracy of advertisement pushing, step 204 can be realized according to the following two kinds mode：
The first, step S204 includes the following steps：
Step 2041, candidate locations are sent to user terminal, so that user terminal returns to advertisement selection instruction；
Step 2042, select in candidate locations advertisement corresponding with advertisement selection instruction as the first preferred advertisement；
Step 2043, the content determined according to the first preferred advertisement determines the content of advertisement to be printed.
Under this mode, local system is to have given the right of selection printing content to user, the advertisement choosing that user assigns
It selects instruction user and it is expected which advertisement seen.Advertisement selection instruction is inputted from user to user terminal.
Second, step S204 includes the following steps：
Step 2043, each candidate locations are calculated separately and are referenced the number that user carries out Value Transformation；
Step 2044, select the candidate that the number for being referenced user's progress Value Transformation meets preset requirement (such as highest) wide
It accuses and is used as the second preferred advertisement；
Step 2045, the content determined according to the second preferred advertisement determines the content of advertisement to be printed.
It is obvious that under second of realization method, the advertisement to be printed that user participates in, but determines in this way is not needed
Content may be not accurate enough.
In step 2044, local system can be ranked up candidate locations according to the conversion number of each candidate locations,
For example, sequence obtains advertisement A10 times, advertisement B8 times, advertisement C5 times, advertisement D5 times, advertisement E2 times, it at this time can be by advertisement A
Content with the content of advertisement B as advertisement to be printed.
It is furthermore preferred that the first can also be combined with the second way, to form the third following mode：
Step S204 includes the following steps：
Step 2046, each candidate locations are calculated separately and are referenced the number that user carries out Value Transformation；
Step 2047, select the candidate that the number for being referenced user's progress Value Transformation meets preset requirement (such as highest) wide
It accuses and is used as third preferred advertisement；
Step 2048, third preferred advertisement is sent to user terminal, so that user terminal returns to advertisement selection instruction；
Step 2049, select in candidate locations advertisement corresponding with advertisement selection instruction as the 4th preferred advertisement；
Step 2050, the content determined according to the 4th preferred advertisement determines the content of advertisement to be printed.
The advantages of this third mode combines first two mode can ensure that the advertisement of push is more accurate.Step
It, can be directly using the content of the first preferred advertisement as the content of advertisement to be printed in 2043.Step 2045 and step 2050
Processing mode is also similar.
Further, method provided herein can use in the environment of following print system, as shown in figure 3,
The print system includes print control end, transfer server and multiple printers；Transfer server is mutual by internet or movement
Networking is connect with print control end and each printer respectively；The executive agent of method provided herein is in the system
Transfer server, it is, method provided herein be applied to print system in transfer server.
In turn, printer is multiple, and user terminal can select to complete printing behavior on which printer, and then the application
The method provided further includes：
If getting the printer number that user terminal is sent out, step S104 is executed in accordance with the following steps：
Advertisement printed instruction and document print are instructed to the corresponding target printer of printer number and sent, so that mesh
Mark printer is printed according to advertisement printed instruction and document print instruction.
It is, transfer server is by assigning advertisement printed instruction and document print instruction come so that some printer
(target printer) completes the printing of advertisement and document.
Corresponding with the above method, present invention also provides advertisement pushing devices, as shown in figure 4, the device includes：
Acquisition module 401, the document print request sent out for obtaining user terminal carry in the document print request
There is document print amount；
Computing module 402, for calculating advertisement printed amount according to document print amount；
Generation module 403, for determining corresponding advertisement printed instruction according to advertisement printed amount, and according to document print
Request to generate document print instruction；Advertisement printed instruction includes the format of the content and advertisement to be printed of advertisement to be printed；Advertisement
The being proportionate property of quantity of printing amount and the content of advertisement to be printed；
Control module 404, for according to advertisement printed instruction and document print instruction control printer printing document and wide
It accuses.
It is corresponding with the above method, present invention also provides a kind of nonvolatile computer storage media, the calculating
Machine storage medium is stored with computer executable instructions, which can perform in above-mentioned any means embodiment
Advertisement sending method.
As shown in figure 5, the embodiment of the present application also provides server, which includes：Processor 51, memory
52 and bus 55, memory 52, which is stored with, to be executed instruction, and when device is run, passes through bus between processor 51 and memory 52
The step of 55 communications, processor 51 executes the advertisement sending method as the aforementioned stored in memory 52.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be expressed in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be
People's computer, server or network equipment etc.) it performs all or part of the steps of the method described in the various embodiments of the present invention.
And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that including：
The document print request that user terminal is sent out is obtained, document print amount is carried in the document print request；
Advertisement printed amount is calculated according to document print amount；
Corresponding advertisement printed instruction is determined according to advertisement printed amount, and document print is generated according to document print request and is referred to
It enables；Advertisement printed instruction includes the format of the content and advertisement to be printed of advertisement to be printed；Advertisement printed amount and advertisement to be printed
Content being proportionate property of quantity；
According to advertisement printed instruction and document print instruction control printer printing document and advertisement.
2. according to the method described in claim 1, it is characterized in that, document print amount and advertisement printed being proportionate property of amount.
3. according to the method described in claim 1, it is characterized in that, step calculates advertisement printed amount packet according to document print amount
It includes：
Advertisement printed amount and the non-printing amount of advertisement are calculated according to document print amount and the non-print ad quantity of pre-stored history；
The non-number of copies of history advertisement has reacted the quantity of the advertisement that should be printed, but not print yet corresponding to user terminal；Extensively
After announcement does not print quantitative response according to advertisement printed amount print ad, the quantity for the advertisement that do not print is thrown away；Advertisement printed amount
It is the integral multiple of the printing amount corresponding to one page printing paper；
According to the non-print ad quantity of the non-printing amount of advertisement more new historical.
4. according to the method described in claim 3, it is characterized in that, step according to document print amount and pre-stored history not
Print ad quantity calculates advertisement printed amount and the non-printing amount of advertisement includes：
According to preset conversion scale, this clutter that should be printed is calculated according to document print amount；
The clutter and the non-number of copies of history advertisement that should be printed according to this, calculate advertisement printed amount and advertisement do not print
Amount；Wherein, the summed result of this clutter that should be printed and the non-number of copies of history advertisement is equal to advertisement printed amount and wide
Accuse the summed result of non-printing amount；Advertisement printed amount is positive integer.
5. according to the method described in claim 1, it is characterized in that, the content of advertisement to be printed is determining as follows
's：
History advertisement group is transferred, the advertisement in history advertisement group is that user terminal once determined the advertisement printed；
It selects to carry out the user of Value Transformation as with reference to user to targeted advertisements；Targeted advertisements belong in history advertisement group；
Determine candidate locations；Candidate locations are the advertisements that Value Transformation was once carried out with reference to user；
The content of advertisement to be printed is determined according to the content of candidate locations.
6. according to the method described in claim 5, it is characterized in that, step determines advertisement to be printed according to the content of candidate locations
Content include：
Candidate locations are sent to user terminal, so that user terminal returns to advertisement selection instruction；
Select in candidate locations advertisement corresponding with advertisement selection instruction as the first preferred advertisement；
The content determined according to the first preferred advertisement determines the content of advertisement to be printed.
7. according to the method described in claim 5, it is characterized in that, step determines advertisement to be printed according to the content of candidate locations
Content include：
It calculates separately each candidate locations and is referenced the number that user carries out Value Transformation；
The number for being referenced user's progress Value Transformation is selected to meet the candidate locations of preset requirement as the second preferred advertisement；
The content determined according to the second preferred advertisement determines the content of advertisement to be printed.
8. according to the method described in claim 5, it is characterized in that, step determines advertisement to be printed according to the content of candidate locations
Content include：
It calculates separately each candidate locations and is referenced the number that user carries out Value Transformation；
The number for being referenced user's progress Value Transformation is selected to meet the candidate locations of preset requirement as third preferred advertisement；
Third preferred advertisement is sent to user terminal, so that user terminal returns to advertisement selection instruction；
Select in candidate locations advertisement corresponding with advertisement selection instruction as the 4th preferred advertisement；
The content determined according to the 4th preferred advertisement determines the content of advertisement to be printed.
9. according to the method described in claim 5, it is characterized in that, this method is applied to print system, which includes
Print control end, transfer server and multiple printers；Transfer server by internet or mobile Internet respectively with printing
Control terminal is connected with each printer；This method is applied to the transfer server in print system；
If getting the printer number that user terminal is sent out, step is according to advertisement printed instruction and document print instruction control
Printer prints document and advertisement includes：
Advertisement printed instruction and document print are instructed to the corresponding target printer of printer number and sent, so that target is beaten
Print machine is printed according to advertisement printed instruction and document print instruction.
10. a kind of advertisement pushing device, which is characterized in that including：
Acquisition module, the document print request sent out for obtaining user terminal carry document in the document print request
Printing amount；
Computing module, for calculating advertisement printed amount according to document print amount；
Generation module for determining corresponding advertisement printed instruction according to advertisement printed amount, and is given birth to according to document print request
At document print command；Advertisement printed instruction includes the format of the content and advertisement to be printed of advertisement to be printed；Advertisement printed amount
With the being proportionate property of quantity of the content of advertisement to be printed；
Control module, for according to advertisement printed instruction and document print instruction control printer printing document and advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810398876.4A CN108648001A (en) | 2018-04-28 | 2018-04-28 | Advertisement sending method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810398876.4A CN108648001A (en) | 2018-04-28 | 2018-04-28 | Advertisement sending method and device |
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| CN108648001A true CN108648001A (en) | 2018-10-12 |
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| CN201810398876.4A Pending CN108648001A (en) | 2018-04-28 | 2018-04-28 | Advertisement sending method and device |
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