CN108647988A

CN108647988A - A kind of advertising information processing system, method, apparatus and electronic equipment

Info

Publication number: CN108647988A
Application number: CN201810289008.2A
Authority: CN
Inventors: 王晖; 陈亮
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2018-04-03
Filing date: 2018-04-03
Publication date: 2018-10-12
Anticipated expiration: 2038-04-03
Also published as: CN108647988B

Abstract

An embodiment of the present invention provides a kind of advertising information processing system, method, apparatus and electronic equipments, wherein system includes first advertiser's node and second advertiser's node, first advertiser's node, for after determination meets ad auction initiation condition, ad auction request is sent, the participation information for indicating itself whether participate in this ad auction is sent；Send itself preparation data for auctioning election contest；Second advertiser's node sends itself preparation data for auctioning election contest for sending the participation information for indicating itself whether participate in this ad auction；The respective participation information that other advertiser's nodes are sent is received, the preparation data respectively for auction that advertiser's node that other participate in ad auction is sent are received；Based on the preparation data for the advertiser's node for participating in ad auction, advertiser's node of this ad auction carry an election is determined.The embodiment of the present invention makes the safety for improving entire operation system.

Description

A kind of advertising information processing system, method, apparatus and electronic equipment

Technical field

The present invention relates to technical field of information processing, especially a kind of advertising information processing system, method, apparatus and electricity Sub- equipment.

Background technology

With the development of Internet technology, advertising business is also developed rapidly.Development based on advertising business occurs More and more ad auction platforms, for handling the advertising information in advertising auction process.

The ad auction platform of the prior art be include advertiser, advertiser and independently of advertiser and advertiser except Third party's control terminal interaction platform, and pass through third party's control terminal dispose advertising auction process in advertising information place Manage logic.Specially：The ad auction information of advertiser is initiated by third party's control terminal first, and then passes through the third party The ad auction agreement that control terminal is established, multiple advertisers that tissue participates in this advertisement election contest are sealed auction, Jin Er Third party's control terminal calculates each gray advertisement bid, obtains the second high price in all advertiser bids, by this second Triumph side of the corresponding advertiser of price high price as this ad auction.

Above-mentioned advertisement information processing method is the ad auction mode for the centralization control realized by third party's control terminal. The mode of this centralization makes third party's control terminal once under attack, the wind of each gray information existence information leakage Danger, and entire operation system is made to cause to paralyse.Therefore, the advertising information processing mode of a decentralization how is obtained, still It is so a urgent problem to be solved.

Invention content

The embodiment of the present invention is designed to provide a kind of advertising information processing system, method, apparatus and electronic equipment, The advertising information processing mode of a decentralization is obtained to realize so that improves the safety of entire operation system.Specific skill Art scheme is as follows：

To achieve the above object of the invention, the first aspect of the embodiment of the present invention discloses a kind of advertising information processing system, Including：Multiple advertiser's nodes, the multiple advertiser's node include first advertiser's node and second advertiser's node, In：

First advertiser's node, for after determination meets ad auction initiation condition, sending ad auction request, concurrently Send the participation information for indicating itself whether participate in this ad auction；And when itself participating in this ad auction, send certainly Body is used to auction the preparation data of election contest；

Second advertiser's node, in the ad auction request for receiving first advertiser node transmission Afterwards, it is asked for the ad auction, sends the participation information for indicating itself whether participate in this ad auction, and work as itself When participating in this ad auction, itself preparation data for auctioning election contest is sent；And it receives other advertiser's nodes and sends Respective participation information, and receive the preparation respectively for auction that the advertiser node that other participate in ad auctions is sent Data；Based on the preparation data for the advertiser's node for participating in ad auction, the advertiser of this ad auction carry an election is determined Node；

First advertiser node is additionally operable to when itself participating in this ad auction, receives other advertiser's nodes The respective participation information sent, and receive that the advertiser node that other participate in ad auctions sends respectively for auction Prepare data；Based on the preparation data for the advertiser's node for participating in this ad auction, this ad auction carry an election is determined Advertiser's node.

To achieve the above object of the invention, the second aspect of the embodiment of the present invention discloses a kind of advertisement information processing method, Applied to first advertiser's node in the advertising information processing system including multiple advertiser's nodes, the method includes：

After determination meets ad auction initiation condition, ad auction request is sent；

Send the participation information for indicating itself whether participate in this ad auction；

When itself participating in this ad auction, itself preparation data for auctioning election contest is sent；

The respective participation information that other advertiser's nodes are sent is received, and receives other advertisements for participating in ad auction The preparation data respectively for auction that quotient's node is sent；

Based on the preparation data for the advertiser's node for participating in this ad auction, this ad auction carry an election is determined Advertiser's node.

To achieve the above object of the invention, the third aspect of the embodiment of the present invention discloses a kind of advertisement information processing method, Applied to second advertiser's node in the advertising information processing system including multiple advertiser's nodes, the method includes：

After the ad auction request that advertiser's node in receiving the advertising information processing system is sent, needle The ad auction is asked, the participation information for indicating itself whether participate in this ad auction is sent；

To achieve the above object of the invention, the fourth aspect of the embodiment of the present invention discloses a kind of advertising information processing unit, Applied to first advertiser's node in the advertising information processing system including multiple advertiser's nodes, described device includes：

Auction request initiation module, for after determination meets ad auction initiation condition, sending ad auction request；

First participates in information sending module, for sending the participation information for indicating itself whether participate in this ad auction；

First prepares data transmission blocks, competing for auctioning for when itself participating in this ad auction, sending itself The preparation data of choosing；

First prepares data reception module, the respective participation information sent for receiving other advertiser's nodes, and Receive the preparation data respectively for auction that advertiser's node that other participate in ad auction is sent；

First winning advertisement quotient's determining module, for the preparation number based on the advertiser's node for participating in this ad auction According to determining advertiser's node of this ad auction carry an election.

To achieve the above object of the invention, the 5th aspect of the embodiment of the present invention discloses a kind of advertising information processing unit, Applied to second advertiser's node in the advertising information processing system including multiple advertiser's nodes, described device includes：

Second participates in information sending module, for the advertiser section in receiving the advertising information processing system After the ad auction request that point is sent, is asked for the ad auction, send and indicate itself whether participate in this ad auction Participation information；

Second prepares data transmission blocks, competing for auctioning for when itself participating in this ad auction, sending itself The preparation data of choosing；

Second prepares data reception module, the respective participation information sent for receiving other advertiser's nodes, and Receive the preparation data respectively for auction that advertiser's node that other participate in ad auction is sent；

Second winning advertisement quotient's determining module, for the preparation number based on the advertiser's node for participating in this ad auction According to determining advertiser's node of this ad auction carry an election.

To achieve the above object of the invention, the another aspect of the embodiment of the present invention discloses a kind of electronic equipment, including processing Device, communication interface, memory and communication bus, wherein the processor, the communication interface, the memory pass through described Communication bus completes mutual communication；

The memory, for storing computer program；

The processor when for executing the program stored on the memory, realizes above-mentioned first advertiser node Any method and step in corresponding advertisement information processing method.

The memory, for storing computer program；

The processor when for executing the program stored on the memory, realizes above-mentioned second advertiser node Any method and step in corresponding advertisement information processing method.

The embodiment of the invention also discloses a kind of computer readable storage medium, deposited in the computer readable storage medium Instruction is contained, when run on a computer so that computer executes the corresponding advertising information of above-mentioned first advertiser node Any method and step in processing method.

The embodiment of the invention also discloses a kind of computer readable storage medium, deposited in the computer readable storage medium Instruction is contained, when run on a computer so that computer executes the corresponding advertising information of above-mentioned second advertiser node Any method and step in processing method.

A kind of advertising information processing system, method, apparatus and electronic equipment provided in an embodiment of the present invention, to realize To the advertising information processing mode of a decentralization so that improve the safety of entire operation system.The embodiment of the present invention is logical Cross block chain technology so that multiple advertiser's nodes can autonomous control advertising information interactive mode, and then obtain one and go The advertising information processing mode of the heart.In addition, the embodiment of the present invention solves existing by being calculated in each advertiser's node There is technology when third party's control terminal handles data, once the third-party platform each gray information leakage under attack is asked Topic so that improve the safety in entire operation system.And protect each gray data by multi-party computations Privacy, and then ensure that the safety and fairness of each advertiser's competition.

Description of the drawings

In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technology description to be briefly described.

Fig. 1 is a kind of advertising information processing system frame diagram of the embodiment of the present invention；

Fig. 2 is a kind of advertisement information processing method flow chart of the embodiment of the present invention；

Fig. 3 is a kind of advertisement information processing method flow chart of the embodiment of the present invention；

Fig. 4 is a kind of advertising information processing device structure diagram of the embodiment of the present invention；

Fig. 5 is a kind of advertising information processing device structure diagram of the embodiment of the present invention；

Fig. 6 is a kind of advertising information processing system figure of the embodiment of the present invention；

Fig. 7 is a kind of electronic equipment structural schematic diagram disclosed by the embodiments of the present invention；

Fig. 8 is a kind of electronic equipment structural schematic diagram disclosed by the embodiments of the present invention.

Specific implementation mode

Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention is described.

Basis existing for advertisement transaction platform is to be based on advertiser and gray trust.But it is this trust it is very possible because It is challenged for factors such as some artificial, non-drags：As hacker attack, advertising platform are done evil and high cost.Current industry institute Ad auction platform be all centralization platform, that is to say, that platform is the tissue of a centralization.All advertisements, from wide Quotient's access is accused, to advertiser offers, then to advertisement price and final dispensing, is dependent on advertisement transaction platform.Can bring in this way with Lower problem：Information is opaque.The mode of this centralization makes third party's control terminal once under attack, each gray information The risk of existence information leakage, and entire operation system is made to cause to paralyse.Therefore, the advertisement of a decentralization how is obtained Information processing manner is still a urgent problem to be solved.

The embodiment of the present invention in order to solve the above problem occurred in the prior art, by establish one be integrated with safety it is more The block platform chain just calculated realizes ad auction.Decentralization is realized by block chain, passes through the intelligent contract on block chain It realizes auction logic, the bid privacy in auction process is protected by multi-party computations, and keep fair.Due to block chain Block periodically generates, so being well suited for the business feature that advertisement is periodically auctioned.

For achieving the above object, the first aspect of the embodiment of the present invention discloses a kind of advertising information processing system, As shown in Figure 1.Fig. 1 is a kind of advertising information processing system frame diagram of the embodiment of the present invention, including：Multiple advertiser's nodes, Multiple advertiser's nodes include first advertiser's node and second advertiser's node, wherein：

First advertiser's node 101, for after determination meets ad auction initiation condition, sending ad auction request, And send the participation information for indicating itself whether participate in this ad auction；And when itself participating in this ad auction, hair Give itself preparation data for being used to auction election contest.

Third party's control terminal caused by order to solve the advertising information processing mode that centralization is gone of the embodiment of the present invention is once It is under attack, the risk of each gray information existence information leakage so that the technical issues of entire operation system causes paralysis, Block chain technology is combined on existing advertising information processing platform, removes the control of third party's control terminal so that multiple advertisers Node can autonomous control control advertising information interactive mode, and then obtain the advertising information processing mode of a decentralization.

So-called block chain technology, abbreviation BT (Blockchain technology), is also referred to as distributed account book skill Art is a kind of internet database technology, its main feature is that it is decentralization, open and clear, allow everyone to each may participate in database note Record.It is illustrated with if popular：If database is assumed an account book by we, read-write database can regard a kind of book keeping operation as Behavior, the principle of block chain technology is exactly to find out the most fast best of book keeping operation whithin a period of time, is kept accounts by this people, so This page information of account book is issued to other owners in whole system afterwards.This is also equivalent to all notes in change data library Record, issues other each nodes of the whole network, so block chain technology is also referred to as distributed account book.

Based on block chain technology, people can establish the application of various decentralizations, as exchange, anonymous social activity, lottery industry, It is cross-border to transfer accounts.Decentralization application has the characteristics that many outstanding：Robustness will not shadow if some node stops service Ring whole system；Safety, single node, which is done evil, to impact system；P2P (Peer-to-peer networking, Peer-to-peer network), user's direct dealing of all applications, without agent.

In embodiments of the present invention, in each advertiser's node deployment of existing advertising information processing platform block chain skill Art establishes block chain network by block chain technology, the system that the multiple advertiser's nodes for being deployed with block chain technology are formed It is defined as the advertising information processing system of the embodiment of the present invention.The advertising information processing system does not have the control of third party's control platform System is realized by block chain technology so that multiple advertiser's nodes can autonomous control control advertisement in the advertising information processing system The interactive mode of information.

The deployment way of each advertiser's node and function are identical in embodiments of the present invention, they are the advertisement of equality Quotient's node, for convenience of description, the embodiment of the present invention are the first advertisement by advertiser's node definition that ad auction is asked is initiated Quotient's node 101, remaining advertiser's node definition are second advertiser's node 102.It is asked in addition, implementing personnel by ad auction is initiated The advertiser's node definition asked is second advertiser's node 102, and remaining advertiser's node definition is first advertiser's node 101 It is desirable.

In the advertising information processing system of the embodiment of the present invention, first advertiser's node 101 is specifically used for determining completely After sufficient ad auction initiation condition, ad auction request is sent, and send the ginseng for indicating itself whether participate in this ad auction With information；And when itself participating in this ad auction, itself preparation data for auctioning election contest is sent.

It is to determine the condition of ad auction that the ad auction of the embodiment of the present invention, which initiates condition, which is in conjunction with block chain Advertiser's node of technology independently initiates the condition of ad auction request.For example, advertisement bat can be arranged in the embodiment of the present invention Selling initiation condition is：The block of block chain reaches the default block height of intelligent contract.

Optionally, first advertiser's node 101, specifically for determining that the block of the block chain of itself advertiser's node reaches To after the default block height of intelligent contract, ad auction request is sent.

The preparation data of the embodiment of the present invention are the data for participating in ad auction and calculating, for example, participating in this ad auction The private data that is stored in local server of advertiser's node, participate in being stored on block chain for this ad auction calculating Block chain data.

Second advertiser's node 102, after being asked in the ad auction for receiving the transmission of first advertiser's node 101, It is asked for ad auction, sends the participation information for indicating itself whether participate in this ad auction, and when itself participates in this When secondary ad auction, itself preparation data for auctioning election contest is sent；And receive the respective of other advertiser's nodes transmissions Participation information, and receive the preparation data respectively for auction that the advertiser node that other participate in ad auctions is sent； Based on the preparation data for the advertiser's node for participating in ad auction, advertiser's node of this ad auction carry an election is determined.

First advertiser's node 101 is additionally operable to when itself participating in this ad auction, receives other advertiser's node hairs The respective participation information sent, and receive the standard respectively for auction that advertiser's node that other participate in ad auction is sent Standby data；Based on the preparation data for the advertiser's node for participating in this ad auction, this ad auction carry an election is determined Advertiser's node.

The ad auction request that above-mentioned first advertiser node 101 is initiated is sent to advertisement letter by block chain network After the second advertiser's node 102 for ceasing processing system, which asks for the ad auction, sends table Other advertiser's nodes for itself whether participating in the participation information of this ad auction to the advertising information processing system shown.The ginseng Indicate whether the second advertiser node 102 participates in the information of this ad auction with information, including this advertisement of participation The participation information of auction, and be not involved in this ad auction are not involved in information.

When the second advertiser node 102 itself participates in this ad auction, is taken out from local server and participate in this The private data of ad auction, and the private data is encrypted to encryption data, ginseng is sent to by multi-party computations rule With other advertiser's nodes of this ad auction.

In addition, the second advertiser node 102 also receives the participation information that other advertiser's nodes are sent, and receive ginseng With the preparation data of other advertiser's nodes of this ad auction, which includes other advertiser's nodes from local clothes The encrypted encryption data of private data and block chain data that business device obtains.

Optionally, the second advertiser node 102, specifically for what is recorded on the block chain according to itself advertiser's node The participation information for participating in this ad auction, receive that the advertiser node that other participate in ad auctions sends respectively for auction Encryption data, and receive under multi-party computations rule participate in ad auction calculate advertiser's node block chain number According to.

Optionally, first advertiser's node 101 is specifically used for, by multi-party computations rule, calculating and participating in this extensively The encryption data and block chain data for accusing advertiser's node of auction will meet the default of this ad auction in result of calculation The encryption data of details of the win is determined as target data；Advertiser's node corresponding to target data is determined as this advertisement to clap Sell advertiser's node of carry an election；

Second advertiser's node 102 is specifically used for, by multi-party computations rule, calculating and participating in this ad auction The encryption data and block chain data of advertiser's node, will meet the default details of the win of this ad auction in result of calculation Encryption data be determined as target data；Advertiser's node corresponding to target data is determined as the election contest of this ad auction to obtain Advertiser's node of victory.

After receiving preparation data, passes through multi-party computations rule in the second advertiser node 102, calculate and participate in The encryption data and block chain data of advertiser's node of this ad auction, will meet this ad auction in result of calculation The encryption datas of default details of the win be determined as target data；Advertiser's node corresponding to target data is determined as this Advertiser's node of ad auction carry an election.

Multi-party computations refer to the private data that multiple participants each have oneself, are not revealed in each participant In the case of the private data of oneself, it is the function inputted to calculate with the private data of each participant.Such as classical " million Rich man's problem "：Two rich men wonder that whose deposit is most, but they do not want the deposit for allowing other people to know oneself.One is done Method assumes that these people tell notary organization the deposit number of oneself respectively, by public affairs there are one the notary organization as intermediary It is how many that mechanism, which is demonstrate,proved, come the deposit number for telling owner most.Multi-party computations are the calculation of the prior art, herein It repeats no more.

Multi-party computations are carried out in each advertiser's node for the multiple advertiser's nodes for participating in this ad auction Wherein calculating section, finally determine the advertiser's node for finally meeting default details of the win in advertiser's node, will Winning advertisement quotient's node is informed by way of broadcast to each advertiser's node of the advertising information processing system.

A kind of advertising information processing system provided in an embodiment of the present invention, to realize that the advertisement for obtaining a decentralization is believed Cease processing mode so that improve the safety of entire operation system.Specifically, by multiple advertiser's node deployment block chains Technology, after determining and meeting ad auction initiation condition, the first advertiser node sends ad auction request, and send expression from Whether body participates in the participation information of this ad auction；And when itself participating in this ad auction, itself is sent for clapping Sell the preparation data of election contest；Second advertiser's node sends after receiving ad auction request and indicates itself whether participate in this The participation information of secondary ad auction, and when itself participating in this ad auction, send itself preparation for auctioning election contest Data；And the respective participation information that other advertiser's nodes are sent is received, and receive other and participate in the wide of ad auction Accuse the preparation data respectively for auction that quotient's node is sent；The preparation data of advertiser's node based on participation ad auction, Determine advertiser's node of this ad auction carry an election.The embodiment of the present invention passes through block chain technology so that multiple advertisements Quotient's node can autonomous control control advertising information interactive mode, and then obtain the advertising information processing side of a decentralization Formula.In addition, the embodiment of the present invention solves the prior art in third party's control terminal by being calculated in each advertiser's node When handling data, once the problem of the third-party platform each gray information leakage under attack so that it improves entire The safety of operation system.And each gray data-privacy is protected by multi-party computations, and then ensure that each wide Accuse the safety and fairness of quotient's competition.

The deployment way of each advertiser's node and function are identical in embodiments of the present invention, they are the advertisement of equality Quotient's node, for convenience of description, the embodiment of the present invention are the first advertisement by advertiser's node definition that ad auction is asked is initiated Quotient's node 101, remaining advertiser's node definition are second advertiser's node 102.Detailed description below is applied to include multiple wide Accuse the advertisement information processing method of first advertiser's node 101 in the advertising information processing system of quotient's node.

For achieving the above object, the second aspect of the embodiment of the present invention discloses a kind of advertisement information processing method, Applied to first advertiser's node in the advertising information processing system including multiple advertiser's nodes, as shown in Figure 2.Fig. 2 is A kind of advertisement information processing method flow chart of the embodiment of the present invention, method include：

S201 sends ad auction request after determination meets ad auction initiation condition.

It is to determine the condition of ad auction that the ad auction of the embodiment of the present invention, which initiates condition, which is in conjunction with block chain Advertiser's node of technology independently initiates the condition of ad auction request.

Referring to the description to block chain technology in above-described embodiment, details are not described herein again.

In embodiments of the present invention, in each advertiser's node deployment block chain skill of existing advertising information processing platform Art establishes block chain network by block chain technology, the system that the multiple advertiser's nodes for being deployed with block chain technology are formed It is defined as the advertising information processing system of the embodiment of the present invention.The advertising information processing system does not have the control of third party's control platform System is realized by block chain technology so that multiple advertiser's nodes can autonomous control control advertisement in the advertising information processing system The interactive mode of information.

Intelligent contract is a set of promise defined in digital form, including contract participant can execute these above and hold The agreement of promise.The intelligence contract is stored on the block chain of each advertiser's node in the present invention, and then passes through intelligent conjunction The block height being about arranged, using block height as the condition of triggering ad auction request.Threshold value as is arranged to block height, When the block of block chain height reaches the threshold value, which initiates ad auction request.

S202 sends the participation information for indicating itself whether participate in this ad auction.

It is above-mentioned after the first advertiser node initiates ad auction request, the first advertiser node is at the advertising information Other advertiser's nodes of reason system send the participation information for indicating itself whether participate in this ad auction.The participation information table Show whether first advertiser participates in the information of this ad auction, including participate in this ad auction participation information, And be not involved in this ad auction is not involved in information.

S203 sends itself preparation data for auctioning election contest when itself participating in this ad auction.

When the participation information of above-mentioned transmission is to participate in the participation information of this ad auction, the first advertiser node hair Give itself the preparation data include that the first advertiser node is obtained from local server for auctioning the preparation data campaigned for The encrypted encryption data of private data, and participate in the block chain data of this ad auction calculating.

S204 receives the respective participation information that other advertiser's nodes are sent, and receives other and participate in ad auction The preparation data respectively for auction that send of advertiser node.

The first advertiser node can also receive the respective participation information that other advertiser's nodes are sent, and receive it He participates in the preparation data respectively for auction that advertiser's node of ad auction is sent.The preparation data include other advertisements The encrypted encryption data of private data that quotient's node is obtained from respective local server, and participate in this ad auction meter The block chain data of calculation.

S205 determines that this ad auction is campaigned for based on the preparation data for the advertiser's node for participating in this ad auction Advertiser's node of triumph.

It is above-mentioned after getting and preparing data, in the first advertiser node by multi-party computations rule, calculate wide The encryption data and block chain data of quotient's node are accused, and then meets adding for the default details of the win of this ad auction filtering out The corresponding advertiser's node of the encryption data is determined as advertiser's node of this ad auction triumph by ciphertext data.This is default Details of the win can by real time personnel sets itself, for example, using the second high price in the encryption data of all advertiser's nodes as The triumph side of this ad auction.

In a kind of advertisement information processing method provided in an embodiment of the present invention, it can be realized by wide by block chain technology It accuses quotient's node autonomous control and initiates ad auction request, and then ask to send according to the ad auction and indicate itself whether participate in this The participation information of secondary ad auction, and when itself participating in this ad auction, send itself preparation for auctioning election contest Data；And the respective participation information that other advertiser's nodes are sent is received, and receive other and participate in the wide of ad auction Accuse the preparation data respectively for auction that quotient's node is sent；The preparation data of advertiser's node based on participation ad auction, Determine advertiser's node of this ad auction carry an election.The advertising information processing mode of a decentralization is obtained.Separately Outside, the embodiment of the present invention solves the prior art in the processing of third party's control terminal by being calculated in each advertiser's node When data, once the problem of the third-party platform each gray information leakage under attack so that it improves in entire business The safety of system.And each gray data-privacy is protected by multi-party computations, and then ensure that each advertiser The safety and fairness of competition.

Optionally, in a kind of embodiment of the advertisement information processing method of the embodiment of the present invention, determining for S201 meets After ad auction initiation condition, ad auction request is sent, including：

After determining that the block of the block chain of itself advertiser's node reaches the default block height of intelligent contract, send wide Accuse auction request.

In bit coin network, data can be recorded permanently in the form of a file, our these files are referred to as block.One Block is the record set of some or all of latest bit coin transaction, and is not recorded by other previous blocks.Block can be thought As for individually one-page (to the change record of real estate property) or stock are handed on city keeper its minute book Easily total account book.In most cases, new block can be added into last (the entitled area in bit coin of record Block chain), once writing, just again it cannot change and delete.Each block has recorded it and is created all events occurred before.

The embodiment of the present invention is by regarding the block height of block chain as the condition that triggering ad auction is asked, as to area Threshold value is arranged in block height, and when the block of block chain height reaches the threshold value, which, which initiates ad auction, asks It asks.

As it can be seen that through the embodiment of the present invention, it can be achieved that advertiser's node independently initiates advertisement bat in the ad auction system Sell request.

Optionally, in a kind of embodiment of the advertisement information processing method of the embodiment of the present invention, the reception of S204 other The preparation data respectively for auction that advertiser's node of ad auction is sent are participated in, including：

Step 1, according to recorded on the block chain of itself advertiser's node participation this ad auction participation information, Receive the encryption data respectively for auction that advertiser's node that other participate in ad auction is sent.

When the embodiment of the present invention is that first advertiser's node participates in this ad auction, receives other and participate in ad auction The implementation process of the preparation data of advertiser's node.

Each advertiser node needs to safeguard that the block chain node of itself, the data that a block chain node is held can divide For two parts：A) block chain data.These data are stored on block chain, thus each node is synchronized these data.Such as Ad spot information etc.；B) private data.These data are stored in advertiser's node local server, and advertiser's node is not intended to this A little data are known by other advertiser's nodes, and when needing interactive, these data can be according to multi-party computations rule, with encryption Form be sent to other side.Such as gray bid, directed information.The embodiment of the present invention is according to the ginseng recorded on block chain With the participation information of this ad auction, receive that the advertiser node that other participate in ad auctions sends respectively for auction Encryption data.

Specifically, during information exchange, the block chain of each advertiser's node can record current information interaction Information, including information sender, recipient and interactive information.It is searched on the record of the block chain of the first advertiser node Participate in the participation information of this ad auction, so receive that the advertiser node that other participate in ad auctions sends respectively for The encrypted encryption data of private data of auction.

Step 2 receives the block chain number that advertiser's node that ad auction calculates is participated under multi-party computations rule According to.

It is above-mentioned after having received respectively for the encrypted encryption data of private data of auction, this step be receive safety The block chain data of the advertisement optical node of this ad auction calculating are participated under multi-party computation rule.

As it can be seen that may be implemented in the first advertiser node through the embodiment of the present invention receives each advertisement for participating in ad auction The preparation data of quotient's node can realize the autonomous interaction of each advertiser's node data by block chain technology.

Optionally, in a kind of embodiment of the advertisement information processing method of the embodiment of the present invention, S205 based on participation The preparation data of advertiser's node of this ad auction determine advertiser's node of this ad auction carry an election, including：

Step 1 calculates the encryption number for the advertiser's node for participating in this ad auction by multi-party computations rule According to this and block chain data, the encryption data for the default details of the win that this ad auction is met in result of calculation is determined as mesh Mark data.

The embodiment of the present invention is to determine that this ad auction is competing by multi-party computations rule in first advertiser's node Select the embodiment for the advertiser's node won.This step be in the first advertiser node, by multi-party computations rule, The embodiment that the preparation data of other advertiser's nodes of reception are calculated.

Multi-party computations refer to the private data that multiple participants each have oneself, are not revealed in each participant In the case of the private data of oneself, it is the function inputted to calculate with the private data of each participant.Such as classical " million Rich man's problem "：Two rich men wonder that whose deposit is most, but they do not want the deposit for allowing other people to know oneself.One is done Method assumes that these people tell notary organization the deposit number of oneself respectively, by public affairs there are one the notary organization as intermediary It is how many that mechanism, which is demonstrate,proved, come the deposit number for telling owner most.Multi-party computations do not need an intermediary and participate in.Ginseng Calculated with side by communicating, the result is that participant be aware of calculating as a result, still and not knowing about other participants Privacy information.The safety of multi-party computations refers to participant in addition to knowing that function calculates as a result, there is no methods Deduce other any private datas.

It is preset corresponding to the determination ad auction triumph side that details of the win give for implementation personnel in the embodiment of the present invention Rule；Target data is the triumph data of determination.For example, the second high price is determined as number of targets during all advertiser's nodes are bid According to.

The each advertiser's node to take part in auction needs to safeguard that the block chain of itself, advertiser's node are both block chain Node and multi-party computations node, the process auctioned are recorded on block chain, for testing under error situation Card.

The embodiment of the present invention according to above-mentioned multi-party computations principle, it is each participate in this ad auction advertiser Encryption data and block chain data that other advertiser's nodes are sent are carried out the part calculated safely and calculated by node. The encryption data for the default details of the win for meeting this ad auction in result of calculation is determined as target data.

The data that one block chain node is held can be divided into two parts：Block chain data, private data.Including multi-party meter The intelligent contract of calculation can quote different data：Private data, the data with access rights and block chain data.Intelligence is closed It is about stored on block chain, each advertiser's node can scan contract and confirm whether our node participates in this ad auction. The private data that the advertiser's node to take part in auction obtains own user auction from local server is encrypted, after encryption Encryption data calculated by multi-party computations.The advertiser's node to take part in auction finds the data access with permission When, to other advertiser's node requests datas.After the completion of all data preparation, each advertiser of multi-party computations is participated in Node starts to execute multi-party calculating.The encryption data that the default details of the win of this ad auction will be met in result of calculation determines For target data.

Advertiser's node corresponding to target data is determined as the advertiser of this ad auction carry an election by step 2 Node.

Above-mentioned steps save the corresponding advertiser of the target data after determining target data by multi-party computations Point is determined as advertiser's node of this ad auction carry an election.

As it can be seen that the embodiment of the present invention is by multi-party computations, it can be in each advertiser's node for participating in this ad auction It is calculated, and then ensure that the Information Security of each advertiser's node, and ensure that the fairness of result of calculation.

Detailed description below is applied to include the second advertiser in the advertising information processing system of multiple advertiser's nodes The advertisement information processing method of node.

For achieving the above object, the third aspect of the embodiment of the present invention discloses a kind of advertisement information processing method, Applied to second advertiser's node in the advertising information processing system including multiple advertiser's nodes, as shown in Figure 3.Fig. 3 is A kind of advertisement information processing method flow chart of the embodiment of the present invention, method include：

S301, after the ad auction request that advertiser's node in receiving advertising information processing system is sent, It is asked for ad auction, sends the participation information for indicating itself whether participate in this ad auction.

It is in embodiments of the present invention first advertiser's node by the advertiser's node definition for initiating ad auction request.It will Remaining advertiser's node definition in advertising information processing system in addition to first advertiser's node is second advertiser's node.

This step be the second advertiser node receive first advertiser's node ad auction request after, according to this Ad auction request sends the participation information for indicating itself whether participate in this ad auction.The participation information indicates that this is second wide The information whether quotient participates in this ad auction is accused, including the participation information of this ad auction of participation, and is not involved in This ad auction is not involved in information.

S302 sends itself preparation data for auctioning election contest when itself participating in this ad auction.

When the participation information of above-mentioned transmission is to participate in the participation information of this ad auction, the second advertiser node hair Give itself the preparation data include that the second advertiser node is obtained from local server for auctioning the preparation data campaigned for The encrypted encryption data of private data, and participate in the block chain data of this ad auction calculating.

S303 receives the respective participation information that other advertiser's nodes are sent, and receives other and participate in ad auction The preparation data respectively for auction that send of advertiser node.

The second advertiser node can also receive the respective participation information that other advertiser's nodes are sent, and receive it He participates in the preparation data respectively for auction that advertiser's node of ad auction is sent.The preparation data include other advertisements The encrypted encryption data of private data that quotient's node is obtained from respective local server, and participate in this ad auction meter The block chain data of calculation.

S304 determines that this ad auction is campaigned for based on the preparation data for the advertiser's node for participating in this ad auction Advertiser's node of triumph.

It is above-mentioned after getting and preparing data, in the second advertiser node by multi-party computations rule, calculate wide The encryption data and block chain data of quotient's node are accused, and then filters out and meets the encryption that this ad auction presets details of the win The corresponding advertiser's node of the encryption data is determined as advertiser's node of this ad auction triumph by data.This is preset and obtains Winning rule can be by real time personnel sets itself, for example, using the second high price in the encryption data of all advertiser's nodes as this The triumph side of secondary ad auction.

In a kind of advertisement information processing method provided in an embodiment of the present invention, advertiser can be realized by block chain technology Node asks to send the participation information for indicating itself whether participate in this ad auction according to the ad auction, and when itself joins When with this ad auction, itself preparation data for auctioning election contest is sent；And receive what other advertiser's nodes were sent Respective participation information, and receive the preparation number respectively for auction that advertiser's node that other participate in ad auction is sent According to；Based on the preparation data for the advertiser's node for participating in ad auction, advertiser's section of this ad auction carry an election is determined Point.The advertising information processing mode of a decentralization is obtained.In addition, the embodiment of the present invention passes through in each advertiser's node It is calculated, solves the prior art when third party's control terminal handles data, once the third-party platform is under attack each wide The problem of accusing the information leakage of quotient so that improve the safety in entire operation system.And it is protected by multi-party computations Each gray data-privacy has been protected, and then ensure that the safety and fairness of each advertiser's competition.

Optionally, in a kind of embodiment of the advertisement information processing method of the embodiment of the present invention, the reception of S303 other The preparation data respectively for auction that advertiser's node of ad auction is sent are participated in, including：

Step A, it according to the participation information for participating in this ad auction recorded on the block chain of itself advertiser's node, connects Receive the encryption data respectively for auction that advertiser's node that other participate in ad auction is sent

When the embodiment of the present invention is that second advertiser's node participates in this ad auction, receives other and participate in ad auction The implementation process of the preparation data of advertiser's node.

Specifically, during information exchange, the block chain of each advertiser's node can record current information interaction Information, including information sender, recipient and interactive information.It is searched on the record of the block chain of the second advertiser node Participate in the participation information of this ad auction, so receive that the advertiser node that other participate in ad auctions sends respectively for The encrypted encryption data of private data of auction.

Step B, the block chain number that advertiser's node that ad auction calculates is participated under multi-party computations rule is received According to.

As it can be seen that may be implemented in the second advertiser node through the embodiment of the present invention receives each advertisement for participating in ad auction The preparation data of quotient's node can realize the autonomous interaction of each advertiser's node data by block chain technology.

Optionally, in a kind of embodiment of the advertisement information processing method of the embodiment of the present invention, S304 based on participation The preparation data of advertiser's node of this ad auction determine advertiser's node of this ad auction carry an election, including：

By multi-party computations rule, encryption data and the area of the advertiser's node for participating in this ad auction are calculated The encryption data for the default details of the win for meeting this ad auction in result of calculation is determined as target data by block chain data.

The embodiment of the present invention is to determine that this ad auction is competing by multi-party computations rule in second advertiser's node Select the embodiment for the advertiser's node won.This step be in the second advertiser node, by multi-party computations rule, The embodiment that the preparation data of other advertiser's nodes of reception are calculated.

Advertiser's section corresponding to target data is determined as to advertiser's node of this ad auction carry an election.

For achieving the above object, the fourth aspect of the embodiment of the present invention discloses a kind of advertising information processing unit, Applied to first advertiser's node in the advertising information processing system including multiple advertiser's nodes, as shown in Figure 4.Fig. 4 is A kind of advertising information processing device structure diagram of the embodiment of the present invention, applied to the advertisement letter for including multiple advertiser's nodes First advertiser's node in processing system is ceased, device includes：

Auction request initiation module 401 is asked for after determination meets ad auction initiation condition, sending ad auction It asks；

First participates in information sending module 402, for sending the participation for indicating itself whether to participate in this ad auction letter Breath；

First prepares data transmission blocks 403, for when itself participating in this ad auction, sending itself for auctioning The preparation data of election contest；

First prepares data reception module 404, the respective participation information sent for receiving other advertiser's nodes, with And receive the preparation data respectively for auction that advertiser's node that other participate in ad auction is sent；

First winning advertisement quotient determining module 405, for the preparation based on the advertiser's node for participating in this ad auction Data determine advertiser's node of this ad auction carry an election.

In a kind of advertising information processing unit provided in an embodiment of the present invention, it can be realized by wide by block chain technology It accuses quotient's node autonomous control and initiates ad auction request, and then ask to send according to the ad auction and indicate itself whether participate in this The participation information of secondary ad auction, and when itself participating in this ad auction, send itself preparation for auctioning election contest Data；And the respective participation information that other advertiser's nodes are sent is received, and receive other and participate in the wide of ad auction Accuse the preparation data respectively for auction that quotient's node is sent；The preparation data of advertiser's node based on participation ad auction, Determine advertiser's node of this ad auction carry an election.The advertising information processing mode of a decentralization is obtained.Separately Outside, the embodiment of the present invention solves the prior art in the processing of third party's control terminal by being calculated in each advertiser's node When data, once the problem of the third-party platform each gray information leakage under attack so that it improves in entire business The safety of system.And each gray data-privacy is protected by multi-party computations, and then ensure that each advertiser The safety and fairness of competition.

Optionally, in a kind of embodiment of the advertising information processing unit of the embodiment of the present invention, auction request initiates mould Block 401, specifically for after determining that the block of the block chain of itself advertiser's node reaches the default block height of intelligent contract, Send ad auction request.

Optionally, in a kind of embodiment of the advertising information processing unit of the embodiment of the present invention, the first preparation data connect Module 404 is received, is believed specifically for the participation for participating in this ad auction recorded on the block chain according to itself advertiser's node Breath receives the encryption data respectively for auction that advertiser's node that other participate in ad auction is sent；It receives more in safety The block chain data for advertiser's node that ad auction calculates are participated under square computation rule.

Optionally, in a kind of embodiment of the advertising information processing unit of the embodiment of the present invention, the first winning advertisement quotient Determining module 405 is specifically used for, by multi-party computations rule, calculating adding for the advertiser's node for participating in this ad auction Ciphertext data and block chain data, the encryption data that the default details of the win of this ad auction will be met in result of calculation determine For target data；Advertiser's node corresponding to target data is determined as to advertiser's section of this ad auction carry an election Point.

For achieving the above object, the fourth aspect of the embodiment of the present invention discloses a kind of advertising information processing unit, Applied to first advertiser's node in the advertising information processing system including multiple advertiser's nodes, as shown in Figure 5.Fig. 5 is A kind of advertising information processing device structure diagram of the embodiment of the present invention, device include：

Second participates in information sending module 501, for the advertiser section in receiving advertising information processing system After the ad auction request that point is sent, is asked for ad auction, send the ginseng for indicating itself whether participate in this ad auction With information；

Second prepares data transmission blocks 502, for when itself participating in this ad auction, sending itself for auctioning The preparation data of election contest；

Second prepares data reception module 503, the respective participation information sent for receiving other advertiser's nodes, with And receive the preparation data respectively for auction that advertiser's node that other participate in ad auction is sent；

Second winning advertisement quotient determining module 504, for the preparation based on the advertiser's node for participating in this ad auction Data determine advertiser's node of this ad auction carry an election.

In a kind of advertising information processing unit provided in an embodiment of the present invention, advertiser can be realized by block chain technology Node asks to send the participation information for indicating itself whether participate in this ad auction according to the ad auction, and when itself joins When with this ad auction, itself preparation data for auctioning election contest is sent；And receive what other advertiser's nodes were sent Respective participation information, and receive the preparation number respectively for auction that advertiser's node that other participate in ad auction is sent According to；Based on the preparation data for the advertiser's node for participating in ad auction, advertiser's section of this ad auction carry an election is determined Point.The advertising information processing mode of a decentralization is obtained.In addition, the embodiment of the present invention passes through in each advertiser's node It is calculated, solves the prior art when third party's control terminal handles data, once the third-party platform is under attack each wide The problem of accusing the information leakage of quotient so that improve the safety in entire operation system.And it is protected by multi-party computations Each gray data-privacy has been protected, and then ensure that the safety and fairness of each advertiser's competition.

Optionally, in a kind of embodiment of the advertising information processing unit of the embodiment of the present invention, the second preparation data connect Module 503 is received, is believed specifically for the participation for participating in this ad auction recorded on the block chain according to itself advertiser's node Breath receives the encryption data respectively for auction that advertiser's node that other participate in ad auction is sent；It receives more in safety The block chain data for advertiser's node that ad auction calculates are participated under square computation rule.

Optionally, in a kind of embodiment of the advertising information processing unit of the embodiment of the present invention, the second winning advertisement quotient Determining module 504 is specifically used for, by multi-party computations rule, calculating adding for the advertiser's node for participating in this ad auction Ciphertext data and block chain data, the encryption data that the default details of the win of this ad auction will be met in result of calculation determine For target data；Advertiser's section corresponding to target data is determined as to advertiser's node of this ad auction carry an election.

In conjunction with first advertiser node of the above application in the advertising information processing system including multiple advertiser's nodes Advertisement information processing method, and applied to the second advertisement in the advertising information processing system including multiple advertiser's nodes The advertisement information processing method of quotient's node, the embodiment of the invention discloses one kind being applied to the embodiment of the present invention as shown in FIG. 6 A kind of advertising information processing system figure in, first advertiser's node and the advertising information that nodal information interacts in the second advertiser Processing method, it is specific as follows：

A, the first advertiser node A is determining that the block of the block chain of itself advertiser's node reaches the default of intelligent contract After block height, ad auction request is sent, record initiates request on block chain.

B, the second advertiser node B and the second advertiser node C in the advertising information processing system receives advertisement bat After selling request, the participation information for indicating itself whether participate in this ad auction is sent, the node determination of this advertiser does not participate in this When secondary ad auction, failure is returned to directly in multi-party computations rule, and register reject executes on block chain.

C. each advertiser's node for participating in this ad auction is accurate according to the data quoted in multi-party computations contract Standby data, including participate in the encrypted encryption data of local private data, each of each advertiser's node of this ad auction Block chain data.If data preparation fails, failure is returned in calculating agreement in many ways, and ask in block chain identifying recording layer Failure.After data preparation, each advertiser's node for participating in this ad auction is more in this advertiser node execution safety Side calculates.Determine advertiser's node of this ad auction carry an election.

D, by advertiser's node of obtained triumph by the form of broadcast, other advertisements in the block chain network are broadcast to Quotient's node, and by advertiser's nodes records of triumph on the respective block chain of each advertiser's node.

Realize that a kind of electronic equipment is also disclosed in foregoing invention purpose, the embodiment of the present invention, as shown in Figure 7.Fig. 7 is the present invention A kind of electronic equipment structural schematic diagram disclosed in embodiment, including processor 701, communication interface 702, memory 703 and communication Bus 704, wherein processor 701, communication interface 702, memory 703 complete mutual communication by communication bus 704；

Memory 703, for storing computer program；

Processor 701 when for executing the program stored on memory 703, executes following method and step：

The communication bus 704 that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral Component Interconnect, PCI) bus or expanding the industrial standard structure (Extended Industry Standard Architecture, EISA) bus etc..The communication bus 704 can be divided into address bus, data/address bus, controlling bus etc..For Convenient for indicating, only indicated with a thick line in figure, it is not intended that an only bus or a type of bus.

Communication interface 702 is for the communication between above-mentioned electronic equipment and other equipment.

Memory 703 may include random access memory (Random Access Memory, RAM), can also include Nonvolatile memory (Non-Volatile Memory, NVM), for example, at least a magnetic disk storage.Optionally, memory 703 can also be at least one storage device for being located remotely from aforementioned processor 601.

Above-mentioned processor 701 can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.；It can also be digital signal processor (Digital Signal Processing, DSP), application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic Device, discrete gate or transistor logic, discrete hardware components.

In a kind of electronic equipment provided in an embodiment of the present invention, it can be realized through advertiser's node by block chain technology Autonomous control initiates ad auction request, and then asks to send according to the ad auction and indicate that itself whether participating in this advertisement claps The participation information sold, and when itself participating in this ad auction, send itself preparation data for auctioning election contest；And The respective participation information that other advertiser's nodes are sent is received, and receives other advertiser's node hairs for participating in ad auction The preparation data respectively for auction sent；Based on the preparation data for the advertiser's node for participating in ad auction, determine that this is wide Accuse advertiser's node of auction carry an election.The advertising information processing mode of a decentralization is obtained.In addition, the present invention is real Example is applied by being calculated in each advertiser's node, solves the prior art when third party's control terminal handles data, once The problem of third-party platform each gray information leakage under attack so that improve the safety in entire operation system Property.And each gray data-privacy is protected by multi-party computations, and then ensure that the safety of each advertiser's competition With fairness.

For achieving the above object, a kind of electronic equipment is also disclosed in the embodiment of the present invention, as shown in Figure 8.Fig. 8 is this hair A kind of electronic equipment structural schematic diagram disclosed in bright embodiment, including processor 801, communication interface 802, memory 803 and logical Believe bus 804, wherein processor 801, communication interface 802, memory 803 complete mutual lead to by communication bus 804 Letter；

Memory 803, for storing computer program；

Processor 801 when for executing the program stored on memory 803, executes following method and step：

After the ad auction request that advertiser's node in receiving advertising information processing system is sent, for wide Auction request is accused, the participation information for indicating itself whether participate in this ad auction is sent；

The communication bus 804 that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral Component Interconnect, PCI) bus or expanding the industrial standard structure (Extended Industry Standard Architecture, EISA) bus etc..The communication bus 804 can be divided into address bus, data/address bus, controlling bus etc..For Convenient for indicating, only indicated with a thick line in figure, it is not intended that an only bus or a type of bus.

Communication interface 802 is for the communication between above-mentioned electronic equipment and other equipment.

Memory 803 may include random access memory (Random Access Memory, RAM), can also include Nonvolatile memory (Non-Volatile Memory, NVM), for example, at least a magnetic disk storage.Optionally, memory 803 can also be at least one storage device for being located remotely from aforementioned processor 801.

Above-mentioned processor 801 can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.；It can also be digital signal processor (Digital Signal Processing, DSP), application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic Device, discrete gate or transistor logic, discrete hardware components.

In a kind of electronic equipment provided in an embodiment of the present invention, by block chain technology can realize advertiser's node according to Ad auction request sends the participation information for indicating itself whether participate in this ad auction, and wide when itself participating in this When accusing auction, itself preparation data for auctioning election contest is sent；And receive the respective ginseng that other advertiser's nodes are sent With information, and the preparation data respectively for auction that the advertiser node that other participate in ad auctions is sent are received；It is based on The preparation data for participating in advertiser's node of ad auction, determine advertiser's node of this ad auction carry an election.It obtains The advertising information processing mode of one decentralization.In addition, the embodiment of the present invention in each advertiser's node by being counted It calculates, solves the prior art when third party's control terminal handles data, once the third-party platform is under attack each gray The problem of information leakage so that improve the safety in entire operation system.And it is protected respectively by multi-party computations Gray data-privacy, and then ensure that the safety and fairness of each advertiser's competition.

The embodiment of the invention also discloses a kind of computer readable storage medium, deposited in the computer readable storage medium Instruction is contained, when run on a computer, executes following method and step：

In a kind of computer readable storage medium provided in an embodiment of the present invention, it can be realized and be passed through by block chain technology Advertiser's node autonomous control initiates ad auction request, and then asks to send according to the ad auction and indicate itself whether participate in The participation information of this ad auction, and when itself participating in this ad auction, send itself standard for auctioning election contest Standby data；And the respective participation information that other advertiser's nodes are sent is received, and receive other and participate in ad auction The preparation data respectively for auction that advertiser's node is sent；Preparation number based on the advertiser's node for participating in ad auction According to determining advertiser's node of this ad auction carry an election.The advertising information processing mode of a decentralization is obtained. In addition, the embodiment of the present invention solves the prior art at third party's control terminal by being calculated in each advertiser's node When managing data, once the problem of the third-party platform each gray information leakage under attack so that it improves in entire industry The safety of business system.And each gray data-privacy is protected by multi-party computations, and then ensure that each advertisement The safety and fairness of quotient's competition.

In a kind of computer readable storage medium provided in an embodiment of the present invention, advertisement can be realized by block chain technology Quotient's node asks to send the participation information for indicating itself whether participate in this ad auction according to the ad auction, and works as itself When participating in this ad auction, itself preparation data for auctioning election contest is sent；And it receives other advertiser's nodes and sends Respective participation information, and receive the preparation respectively for auction that the advertiser node that other participate in ad auctions is sent Data；Based on the preparation data for the advertiser's node for participating in ad auction, the advertiser of this ad auction carry an election is determined Node.The advertising information processing mode of a decentralization is obtained.In addition, the embodiment of the present invention in each advertiser by saving Point is calculated, and solves the prior art when third party's control terminal handles data, once the third-party platform is under attack each The problem of gray information leakage so that improve the safety in entire operation system.And pass through multi-party computations Each gray data-privacy is protected, and then ensure that the safety and fairness of each advertiser's competition.

In the above-described embodiments, can come wholly or partly by software, hardware, firmware or its arbitrary combination real It is existing.When implemented in software, it can entirely or partly realize in the form of a computer program product.Computer program product Including one or more computer instructions.When loading on computers and executing computer program instructions, all or part of real estate Raw flow or function according to the embodiment of the present invention.Computer can be all-purpose computer, special purpose computer, computer network, Or other programmable devices.Computer instruction can store in a computer-readable storage medium, or from a computer Readable storage medium storing program for executing to another computer readable storage medium transmit, for example, computer instruction can from a web-site, Computer, server or data center by wired (such as coaxial cable, optical fiber, Digital Subscriber Line (DSL)) or wireless (such as Infrared, wireless, microwave etc.) mode is transmitted to another web-site, computer, server or data center.Computer Readable storage medium storing program for executing can be that any usable medium that computer can access either includes one or more usable medium collection At the data storage devices such as server, data center.Usable medium can be magnetic medium, (for example, floppy disk, hard disk, magnetic Band), optical medium (for example, DVD) or semiconductor medium (such as solid state disk Solid State Disk (SSD)) etc..

It should be noted that herein, relational terms such as first and second and the like are used merely to a reality Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those Element, but also include other elements that are not explicitly listed, or further include for this process, method, article or equipment Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that There is also other identical elements in process, method, article or equipment including element.

Each embodiment in this specification is all made of relevant mode and describes, identical similar portion between each embodiment Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for device, For electronic equipment, computer readable storage medium embodiment, since it is substantially similar to the method embodiment, so the ratio of description Relatively simple, the relevent part can refer to the partial explaination of embodiments of method.

The above is merely preferred embodiments of the present invention, it is not intended to limit the scope of the present invention.It is all in this hair Any modification, equivalent replacement, improvement and so within bright spirit and principle, are included within the scope of protection of the present invention.

Claims

1. a kind of advertising information processing system, which is characterized in that including：Multiple advertiser's nodes, the multiple advertiser's node Include first advertiser's node and second advertiser's node, wherein：

First advertiser's node for after determination meets ad auction initiation condition, sending ad auction request, and sends table The participation information for itself whether participating in this ad auction shown；And when itself participating in this ad auction, sends itself and use In the preparation data of auction election contest；

Second advertiser's node, after being asked in the ad auction for receiving first advertiser node transmission, needle The ad auction is asked, sends the participation information for indicating itself whether participate in this ad auction, and when itself is participated in When this ad auction, itself preparation data for auctioning election contest is sent；And receive each of other advertiser's nodes transmissions From participation information, and receive the preparation number respectively for auction that the advertiser node that other participate in ad auctions is sent According to；Based on the preparation data for the advertiser's node for participating in ad auction, advertiser's section of this ad auction carry an election is determined Point；

First advertiser node is additionally operable to when itself participating in this ad auction, is received other advertiser's nodes and is sent Respective participation information, and receive the preparation respectively for auction that the advertiser node that other participate in ad auctions is sent Data；Based on the preparation data for the advertiser's node for participating in this ad auction, the wide of this ad auction carry an election is determined Accuse quotient's node.

2. system according to claim 1, which is characterized in that first advertiser node is specifically used for determining certainly After the block of the block chain of body advertiser node reaches the default block height of intelligent contract, ad auction request is sent.

3. system according to claim 1, which is characterized in that second advertiser node is specifically used for according to itself What is recorded on the block chain of advertiser's node participates in the participation information of this ad auction, receives other and participates in the wide of ad auctions The encryption data respectively for auction that quotient's node is sent is accused, and receives and participates in the advertisement under multi-party computations rule Auction the block chain data of the advertiser's node calculated.

4. according to claim 1-3 any one of them systems, which is characterized in that first advertiser node is specifically used for By multi-party computations rule, the encryption data and block chain of the advertiser's node for participating in this ad auction are calculated The encryption data for the default details of the win for meeting this ad auction in result of calculation is determined as target data by data；By institute State advertiser's node that advertiser's node corresponding to target data is determined as this ad auction carry an election；

Second advertiser node is specifically used for, by multi-party computations rule, calculating and participating in this ad auction Advertiser's node encryption data and block chain data, will meet in result of calculation this ad auction default triumph rule Encryption data then is determined as target data；Advertiser's node corresponding to the target data is determined as this ad auction Advertiser's node of carry an election.

5. a kind of advertisement information processing method, which is characterized in that applied to the advertising information processing for including multiple advertiser's nodes First advertiser's node in system, the method includes：

The respective participation information that other advertiser's nodes are sent is received, and receives other advertiser's sections for participating in ad auction The preparation data respectively for auction that point is sent；

Based on the preparation data for the advertiser's node for participating in this ad auction, the advertisement of this ad auction carry an election is determined Quotient's node.

6. according to the method described in claim 5, it is characterized in that, described after determination meets ad auction initiation condition, hair Ad auction is sent to ask, including：

After determining that the block of the block chain of itself advertiser's node reaches the default block height of intelligent contract, sends advertisement and clap Sell request.

7. according to the method described in claim 5, it is characterized in that, described receive other advertiser's nodes for participating in ad auction The preparation data respectively for auction sent, including：

According to the participation information for participating in this ad auction recorded on the block chain of itself advertiser's node, other participations are received The encryption data respectively for auction that advertiser's node of ad auction is sent；

Receive the block chain data that advertiser's node that the ad auction calculates is participated under multi-party computations rule.

8. according to the method described in claim 5-7, which is characterized in that described based on the advertiser's section for participating in this ad auction The preparation data of point, determine advertiser's node of this ad auction carry an election, including：

By multi-party computations rule, encryption data and the area of the advertiser's node for participating in this ad auction are calculated The encryption data for the default details of the win for meeting this ad auction in result of calculation is determined as target data by block chain data；

Advertiser's node corresponding to the target data is determined as to advertiser's node of this ad auction carry an election.

9. a kind of advertisement information processing method, which is characterized in that applied to the advertising information processing for including multiple advertiser's nodes Second advertiser's node in system, the method includes：

After the ad auction request that advertiser's node in receiving the advertising information processing system is sent, for institute Ad auction request is stated, the participation information for indicating itself whether participate in this ad auction is sent；

10. method according to claim 9, which is characterized in that described to receive other advertiser's nodes for participating in ad auction The preparation data respectively for auction sent, including：

11. according to claim 9-10 the methods, which is characterized in that described based on the advertiser's section for participating in this ad auction The preparation data of point, determine advertiser's node of this ad auction carry an election, including：

Advertiser's section corresponding to the target data is determined as to advertiser's node of this ad auction carry an election.

12. a kind of advertising information processing unit, which is characterized in that applied to the advertising information processing for including multiple advertiser's nodes First advertiser's node in system, described device include：

First prepares data transmission blocks, for when itself participating in this ad auction, sending itself for auctioning election contest Prepare data；

First prepares data reception module, the respective participation information sent for receiving other advertiser's nodes, and receives The preparation data respectively for auction that other advertiser's nodes for participating in ad auction are sent；

First winning advertisement quotient's determining module, for the preparation data based on the advertiser's node for participating in this ad auction, really Advertiser's node of this fixed ad auction carry an election.

13. device according to claim 12, which is characterized in that the auction request initiation module is specifically used for true After the block of the block chain of itself fixed advertiser's node reaches the default block height of intelligent contract, ad auction request is sent.

14. device according to claim 12, which is characterized in that described first prepares data reception module, is specifically used for According to the participation information for participating in this ad auction recorded on the block chain of itself advertiser's node, receives other and participate in advertisement The encryption data respectively for auction that advertiser's node of auction is sent；It receives described in being participated under multi-party computations rule The block chain data for advertiser's node that ad auction calculates.

15. according to the device described in claim 12-14, which is characterized in that the first winning advertisement quotient's determining module, specifically For by multi-party computations rule, calculating encryption data and the area of the advertiser's node for participating in this ad auction The encryption data for the default details of the win for meeting this ad auction in result of calculation is determined as target data by block chain data； Advertiser's node corresponding to the target data is determined as to advertiser's node of this ad auction carry an election.

16. a kind of advertising information processing unit, which is characterized in that applied to the advertising information processing for including multiple advertiser's nodes Second advertiser's node in system, described device include：

Second participates in information sending module, for advertiser's node hair in receiving the advertising information processing system After the ad auction request sent, is asked for the ad auction, send the ginseng for indicating itself whether participate in this ad auction With information；

Second prepares data transmission blocks, for when itself participating in this ad auction, sending itself for auctioning election contest Prepare data；

Second prepares data reception module, the respective participation information sent for receiving other advertiser's nodes, and receives The preparation data respectively for auction that other advertiser's nodes for participating in ad auction are sent；

Second winning advertisement quotient's determining module, for the preparation data based on the advertiser's node for participating in this ad auction, really Advertiser's node of this fixed ad auction carry an election.

17. according to claim 16 described device, which is characterized in that described second prepares data reception module, is specifically used for root What is recorded on block chain according to itself advertiser's node participates in the participation information of this ad auction, receives other and participates in advertisements bat The encryption data respectively for auction that the advertiser's node sold is sent；Reception participates in described wide under multi-party computations rule Accuse the block chain data for advertiser's node that auction calculates.

18. according to claim 16-17 described devices, which is characterized in that the second winning advertisement quotient's determining module is specific to use In by multi-party computations rule, the encryption data and block of the advertiser's node for participating in this ad auction are calculated The encryption data for the default details of the win for meeting this ad auction in result of calculation is determined as target data by chain data；It will Advertiser's section corresponding to the target data is determined as advertiser's node of this ad auction carry an election.

19. a kind of electronic equipment, which is characterized in that including processor, communication interface, memory and communication bus, wherein described Processor, the communication interface, the memory complete mutual communication by the communication bus；

The memory, for storing computer program；

The processor when for executing the program stored on the memory, realizes any sides claim 5-8 Method step.

20. a kind of electronic equipment, which is characterized in that including processor, communication interface, memory and communication bus, wherein described Processor, the communication interface, the memory complete mutual communication by the communication bus；

The memory, for storing computer program；

The processor when for executing the program stored on the memory, realizes that claim 9-11 is any described Method and step.