CN108647932A - One kind is based on industry marketing, efficient collaboration, both, mobile crm system - Google Patents
One kind is based on industry marketing, efficient collaboration, both, mobile crm system Download PDFInfo
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- CN108647932A CN108647932A CN201810401166.2A CN201810401166A CN108647932A CN 108647932 A CN108647932 A CN 108647932A CN 201810401166 A CN201810401166 A CN 201810401166A CN 108647932 A CN108647932 A CN 108647932A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q10/10—Office automation; Time management
- G06Q10/103—Workflow collaboration or project management
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/01—Customer relationship services
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Abstract
The present invention relates to SOA distributed structure/architecture, mobile marketing technical fields, concretely it is related to a kind of based on industry marketing, efficient collaboration, both, mobile crm system, including lead management module, customer management module, contact management's module, opportunity management module, contract management module, each module is decoupled using distributed development rule, distributed deployment rule is disposed, registration service, the service that consumer is provided using each modular system of PRC mode far calls are carried out by RPC modes；The present invention is managed collectively corporate client resource, 360 ° of customer record managements, follow-up record, client's contact persistence.Again it is not necessarily flow of personnel, work handover and worry, the ends PC, mobile phone terminal Seamless integration-, enterprise-level client's address list is used whenever and wherever possible, carrying out PC, either mobile terminal carries out calling or SMS function ability at any time, efficient typing, avoids cumbersome, and client's business card quickly scans, batch imports customer data, a variety of typing modes are taken leave of cumbersome, inefficient.
Description
Technical field
The present invention relates to SOA distributed structure/architecture, mobile marketing technical fields, are concretely related to a kind of based on Departmental Battalion
Pin, efficient collaboration, both, mobile crm system.
Background technology
Marketing is can be seen that gradually from the research steering of sales process during this from the development course of marketing
The research that the various correlations and interaction occurred influence marketing objectives.Then, as to previous various marketing
There is relationship marketing and marketing activity are regarded as an enterprise and consumer, supply in the summary and development of idea, relationship marketing
The process of interactive effect occurs for quotient, dynamic selling group, competitor, government organs and other public, and enterprise marketing is movable
Core is to establish and develop the good relationship with these public.Thus the object of enterprise operation and management is also not only just internal
Controllable factor, range expand to the associated member of external environment.Enterprise and these associated members include the relationship of competitor simultaneously
Do not oppose completely, the target pursued there are considerable consistency, relationship marketing Modern Enterprise Administration in other words
Target is also that foundation and develops enterprise and related personal and tissue relationship, cancels and opposing, become one it is complementary
Cause community.The development of information technology provides strong support to above-mentioned management thought, using the above management thought as base
The management software of plinth continues to bring out.For example, the supply chain management (SCM) of relationship between enterprise and retail trader of supplier is managed, pipe
The distributors management (DRP) of relationship between enterprise and retail trader is managed, the customer relation management of relationship between enterprise and client is managed
(CRM)。
Invention content
Therefore the present invention proposes a kind of based on industry marketing, efficient collaboration, both, mobile crm system, realizes that client excavates, in real time
It traces into marketing relationship and determines unified automatic management.
The technical proposal of the invention is realized in this way：One kind is based on industry marketing, efficient collaboration, both, mobile crm system, packet
Lead management module, customer management module, contact management's module, opportunity management module, contract management module are included, each module is adopted
It is decoupled with distributed development rule, distributed deployment rule is disposed, and registration service is carried out by RPC modes, consumption
The service that each modular system of Fang Caiyong PRC mode far calls provides；The lead management module provides to excavate potential customers
Comprehensive system administration；The customer management module for potential customers be converted into formal client provide it is comprehensive with inlet pipe
Reason；Contact management's module is that contact potential customers and the personnel of formal Communication with Customer carry out comprehensive follow-up management,
The opportunity management module carries out comprehensive follow-up and provides management for formal client and marketing personnel's mode of cooperating；The conjunction
With management module co-operative contract and contract that be formal client sign with marketing personnel present situation provide put entirely for management.
Further, the lead management module, customer management module, contact management's module, opportunity management module, conjunction
It is all made of trunking mode with management module and is deployed to each server wherein.
Further, the lead management module, customer management module, contact management's module, opportunity management module, conjunction
It is all made of NOSQL data-base clusters and search engine with management module and provides caching and function of search for system, improves system
System service performance, faster responds the various requests of user.
Further, the lead management module, customer management module, contact management's module, opportunity management module, conjunction
Database with management module is all made of point library of read and write abruption and database and divides table function, prevents data volume from crossing big data
Library generates performance issue, and database can not provide service after hanging because of uncertain factor.
Further, every critical data ensures the peace of data using individual event cipher mode and the back mechanism of data
Complete and loss.
Further, the customer management module includes client, and the client includes the seamless collection in the ends PC and mobile terminal
At alloing any environment of user to handle official business.
By above disclosure, beneficial effects of the present invention are：The present invention is managed collectively corporate client resource, 360 ° of visitors
Family file administration, follow-up record, client come and go persistence, are again not necessarily flow of personnel, work handover and worry, the ends PC,
Mobile phone terminal Seamless integration-, whenever and wherever possible use enterprise-level client's address list, carry out PC either mobile terminal carry out at any time calling or
SMS function ability, efficient typing avoids cumbersome, and client's business card quickly scans, batch imports customer data, a variety of typing sides
Formula is taken leave of cumbersome, inefficient.
Description of the drawings
Fig. 1 is a kind of concrete operations flow diagram based on industry marketing, efficient collaboration, both, mobile crm system of the present invention.
Specific implementation mode
Technical solution in the embodiment of the present invention that following will be combined with the drawings in the embodiments of the present invention carries out clear, complete
Description, it is clear that described embodiment be only the present invention a part of the embodiment, instead of all the embodiments.It is based on
The embodiment of the present invention, every other reality obtained by those of ordinary skill in the art without making creative efforts
Example is applied, shall fall within the protection scope of the present invention.
The present invention proposes a kind of based on industry marketing, efficient collaboration, both, mobile crm system.
Referring to Fig.1, a kind of based on industry marketing, efficient collaboration, both, mobile crm system, this system is divided into：Lead management mould
Block, customer management module, contact management's module, opportunity management module, contract management module, each module use distributed development
Rule is decoupled, and distributed deployment rule is disposed, and each system carries out registration service by RPC modes, and consumer uses
The service that each modular system of PRC mode far calls provides prevents from collapsing because of some module to reduce the association of each system module
Whole system is caused to be paralysed.
Each module is deployed to each server wherein using trunking mode, prevents from servicing paralysis caused by uncertain factor.
Each module uses NOSQL data-base clusters and search engine to provide caching and function of search for system, improves
System service performance faster responds the various requests of user.
Each module database is all made of read and write abruption and table function is divided in a point library for database, prevents the excessive number of data volume
Performance issue is generated according to library, database can not provide service after hanging because of uncertain factor.
This system, using individual event cipher mode and the back mechanism of data, ensures the peace of data to every critical data
Complete and loss.
This system client has the ends PC and mobile terminal Seamless integration-, and any environment of user is allow to handle official business.
Its function of corn module is as follows：
Lead management module：Comprehensive system administration is provided to excavate potential customers.
Customer management module：Potential customers are converted into formal client and provide comprehensive follow-up management.
Contact management's module：Personnel to contact potential customers and formal Communication with Customer carry out comprehensive with inlet pipe
Reason.
Opportunity management module：Comprehensive follow-up is carried out for formal client and marketing personnel's mode of cooperating, and management is provided.
Contract management module：Present situation for the co-operative contract and contract of formal client and marketing personnel's signing provides entirely
Put for management.
When specific works, marketing personnel log in industry marketing, efficient collaboration, both, mobile crm system, confirm login whether at
Work(logs in again if logging in not successfully, if logining successfully, clue management module excavates its potential customers in system,
Then customer management module works, and potential customers are converted into formal client and provide comprehensive follow-up management, if finding potential visitor
Family, then by contact management's module, the personnel to contact potential customers and formal Communication with Customer carry out comprehensive with inlet pipe
Reason seeks business opportunities after potential customers become formal client, if no business opportunity can be followed, is classified as formal customer inventory and is stored up
It deposits, finds next moment of cooperation, it is comprehensive by being carried out with marketing personnel's mode of cooperating for formal client if having business opportunity
Follow-up provides management (opportunity management module), until completing transaction, finally passes through contract management module, is formal client and marketing
Personnel sign co-operative contract and contract present situation provide entirely put for management, sign a contract, transaction complete.
Finally illustrate, the above examples are only used to illustrate the technical scheme of the present invention and are not limiting, although with reference to compared with
Good embodiment describes the invention in detail, it will be understood by those of ordinary skill in the art that, it can be to the skill of the present invention
Art scheme is modified or replaced equivalently, and without departing from the objective and range of technical solution of the present invention, should all be covered at this
In the right of invention.
Claims (6)
1. one kind is based on industry marketing, efficient collaboration, both, mobile crm system, it is characterised in that：Including lead management module, client
Management module, contact management's module, opportunity management module, contract management module, each module using distributed development rule into
Row decoupling, distributed deployment rule are disposed, and carry out registration service by RPC modes, consumer is remotely adjusted using PRC modes
The service provided with each modular system；The lead management module provides comprehensive system administration to excavate potential customers；Institute
It states customer management module and is converted into formal client for potential customers and comprehensive follow-up management is provided；Contact management's module
Comprehensive follow-up management is carried out for contact potential customers and the personnel of formal Communication with Customer, the opportunity management module is formal
Client carries out comprehensive follow-up with marketing personnel's mode of cooperating and provides management；The contract management module be formal client with
Marketing personnel sign co-operative contract and contract present situation provide entirely put for management.
2. according to claim 1 a kind of based on industry marketing, efficient collaboration, both, mobile crm system, it is characterised in that：Institute
It states lead management module, customer management module, contact management's module, opportunity management module, contract management module and is all made of collection
Group's mode is deployed to each server wherein.
3. according to claim 2 a kind of based on industry marketing, efficient collaboration, both, mobile crm system, it is characterised in that：Institute
Lead management module, customer management module, contact management's module, opportunity management module, contract management module is stated to be all made of
NOSQL data-base clusters and search engine provide caching and function of search for system, improve system service performance, more rapidly
Response user various requests.
4. according to claim 3 a kind of based on industry marketing, efficient collaboration, both, mobile crm system, it is characterised in that：Institute
State the database of lead management module, customer management module, contact management's module, opportunity management module, contract management module
Table function is divided in point library for being all made of read and write abruption and database, prevents data volume from crossing large database concept and generates performance issue, data
Library can not provide service after hanging because of uncertain factor.
5. according to claim 1 a kind of based on industry marketing, efficient collaboration, both, mobile crm system, it is characterised in that：Respectively
Item critical data ensures the safety and loss of data using individual event cipher mode and the back mechanism of data.
6. according to claim 1 a kind of based on industry marketing, efficient collaboration, both, mobile crm system, it is characterised in that：Institute
It includes client to state customer management module, and the client includes the ends PC and mobile terminal Seamless integration-, allows any ring of user
It handles official business in border.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810401166.2A CN108647932A (en) | 2018-04-28 | 2018-04-28 | One kind is based on industry marketing, efficient collaboration, both, mobile crm system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810401166.2A CN108647932A (en) | 2018-04-28 | 2018-04-28 | One kind is based on industry marketing, efficient collaboration, both, mobile crm system |
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| CN108647932A true CN108647932A (en) | 2018-10-12 |
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| CN201810401166.2A Pending CN108647932A (en) | 2018-04-28 | 2018-04-28 | One kind is based on industry marketing, efficient collaboration, both, mobile crm system |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111210228A (en) * | 2019-12-25 | 2020-05-29 | 杭州龙席网络科技股份有限公司 | CRM (customer relationship management) customer management method suitable for export-type cross-border trade |
| CN112529507A (en) * | 2020-12-22 | 2021-03-19 | 湖北奕蕴科技有限公司 | Platform service system for cross-border e-commerce |
| CN112926997A (en) * | 2021-03-02 | 2021-06-08 | 上海赛儿信息科技有限公司 | Customer relationship management system and method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111210228A (en) * | 2019-12-25 | 2020-05-29 | 杭州龙席网络科技股份有限公司 | CRM (customer relationship management) customer management method suitable for export-type cross-border trade |
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| CN112926997A (en) * | 2021-03-02 | 2021-06-08 | 上海赛儿信息科技有限公司 | Customer relationship management system and method |
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Application publication date: 20181012 |