CN108564434A - User's portrait generation method and device - Google Patents
User's portrait generation method and device Download PDFInfo
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- CN108564434A CN108564434A CN201810232009.3A CN201810232009A CN108564434A CN 108564434 A CN108564434 A CN 108564434A CN 201810232009 A CN201810232009 A CN 201810232009A CN 108564434 A CN108564434 A CN 108564434A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
An embodiment of the present invention provides a kind of user portrait generation methods and device, this method to include：Obtain the online shopping behavioural information of target account；The information of vehicles with the associated vehicle of target account is obtained, information of vehicles includes operation behavior information, the running condition information of vehicle and the facility information of vehicle of the user based on vehicle, wherein facility information is used to describe the equipment state of all devices on vehicle；Based on online shopping behavioural information and information of vehicles, the user generated corresponding to target account draws a portrait.The present invention generates user's portrait by the way that online shopping behavioural information to be combined with the information of vehicles of vehicle, effectively makes up the user's portrait insufficient defect of precision generated only in accordance with online shopping behavior, keeps user's portrait more accurate, more have specific aim.
Description
Technical field
The present embodiments relate to the communications field more particularly to a kind of user portrait generation method and devices.
Background technology
Currently, electric business platform is to promote trading volume, it is typically employed in homepage or specified region to user's Recommendations
Mode.But since recommendation is artificial setting, the content recommended to all users is consistent, lacks specific aim,
It can not ensure the promotion degree of trading volume.
In view of the above-mentioned problems, in the prior art by the way of generating user's portrait, specifically, the prior art passes through user
The operation behaviors such as browsing frequency, collection behavior when doing shopping on line, calculate the weighted value of commodity, generate the user of each user
Portrait, and draw a portrait according to user and recommend the highest commodity of score value to corresponding user.
But people only account for time for doing shopping on line the sub-fraction in life, in the prior art only to online shopping
Behavior is analyzed, and is caused user's portrait levels of precision insufficient, is reduced the utilization rate of Recommendations.
Invention content
The embodiment of the present invention provides a kind of user's portrait generation method, to solve user's portrait generation method of the prior art
In only online shopping behavior is analyzed, due to not considering Below-the-line, cause user's levels of precision of drawing a portrait insufficient, reduce
The problem of utilization rates of Recommendations.
To solve the above-mentioned problems, the invention discloses a kind of user draw a portrait generation method, the method includes：
Obtain the online shopping behavioural information of target account；
The information of vehicles with the associated vehicle of target account is obtained, information of vehicles includes operation behavior of the user based on vehicle
The facility information of information, the running condition information of vehicle and vehicle, wherein what facility information was used to describe on vehicle all sets
Standby equipment state；
Based on online shopping behavioural information and information of vehicles, the user generated corresponding to target account draws a portrait.
According to another aspect of the present invention, a kind of user's portrait generating means are provided, described device includes：
First acquisition module, the online shopping behavioural information for obtaining target account；
Second acquisition module, for obtaining and the information of vehicles of the associated vehicle of target account, information of vehicles includes user
Operation behavior information, the running condition information of vehicle based on vehicle and the facility information of vehicle, wherein facility information is used for
The equipment state of all devices on vehicle is described；
Generation module generates the use corresponding to target account for being based on online shopping behavioural information and information of vehicles
It draws a portrait at family.
Compared with prior art, by the way that online shopping behavioural information to be combined with the information of vehicles of vehicle in the present invention,
And user's portrait is generated, the user's portrait insufficient defect of precision generated only in accordance with online shopping behavior is effectively made up, user is made
Portrait is more accurate, more has specific aim.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the present invention
Example, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these attached drawings
Obtain other attached drawings.
Fig. 1 is a kind of one of the flow chart of user portrait generation method of the embodiment of the present invention；
Fig. 2 is the two of the flow chart of a kind of user portrait generation method of the embodiment of the present invention；
Fig. 3 is a kind of one of the structure diagram of user portrait generating means of the embodiment of the present invention；
Fig. 4 is the two of the structure diagram of a kind of user portrait generating means of the embodiment of the present invention；
Fig. 5 is the three of the structure diagram of a kind of user portrait generating means of the embodiment of the present invention；
Fig. 6 is the four of the structure diagram of a kind of user portrait generating means of the embodiment of the present invention；
Fig. 7 is the five of the structure diagram of a kind of user portrait generating means of the embodiment of the present invention；
Fig. 8 is the six of the structure diagram of a kind of user portrait generating means of the embodiment of the present invention.
Specific implementation mode
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, below in conjunction with the accompanying drawings and specific real
Applying mode, the present invention is described in further detail.
Embodiment one
Referring to Fig.1, the flow chart for showing a kind of user portrait generation method of the embodiment of the present invention, can specifically include
Following steps：
Step 101, the online shopping behavioural information of target account is obtained.
Specifically, in an embodiment of the present invention, user's portrait generating means can be applied to far-end server, car-mounted terminal
Or other mobile terminals.By taking far-end server as an example：Far-end server can be frequently used for the target account of shopping with user in advance
It is associated, you can when target account carries out online shopping using mobile terminal or other equipment, get target account
Online shopping behavioural information.
In an embodiment of the present invention, it is that can close in advance the account that user distributes that target account, which is in the embodiment of the present invention,
All platform accounts used in the online shopping of family are combined, to get line of the user when doing shopping using each platform
Upper Shopping Behaviors, and counted, to get the online shopping behavioural information for corresponding to target account.Target account with it is each
The specific correlating method of shopping platform account can realize that the present invention does not repeat again by prior embodiment.
In an embodiment of the present invention, online shopping behavioural information includes but not limited to：Shopping cart, collection is added in browsing
The operation behaviors such as commodity, purchase.
Step 102, the information of vehicles with the associated vehicle of target account is obtained, information of vehicles includes user based on vehicle
The facility information of operation behavior information, the running condition information of vehicle and vehicle, wherein facility information is for describing vehicle
All devices equipment state.
Specifically, in an embodiment of the present invention, far-end server is obtained to be believed with the vehicle of the associated vehicle of target account
Breath.In a preferred embodiment, far-end server can obtain one or more and the associated vehicle of target account
Information of vehicles.In another preferred embodiment, far-end server can be networked by the mobile unit etc. on vehicle
Equipment gets information of vehicles.That is, information of vehicles can be by mobile unit or the terminal that arbitrarily can monitor vehicle and can network
It is obtained, and after getting information of vehicles, is sent to far-end server.
In an embodiment of the present invention, information of vehicles includes but not limited to operation behavior information of the user based on vehicle, vehicle
Form status information and vehicle facility information.It illustrates：Operation behavior information of the user based on vehicle can be：
The operation such as user's control starting of air conditioner, closing and point of corresponding operating time etc..The form status information of vehicle can be：Vehicle
Travel route stops the information such as place and residence time.Facility information can be：Consume situation of equipment on vehicle etc. is used for
The information of the equipment state of all devices on vehicle is described.
Step 103, it is based on online shopping behavioural information and information of vehicles, the user generated corresponding to target account draws
Picture.
Specifically, in an embodiment of the present invention, far-end server is to the online shopping behavioural information and vehicle that get
Information is integrated, wherein during integration, can be directed to user demand, be believed online shopping behavioural information and vehicle
Breath carries out classification integration, can also be directed to application scenarios, and classification integration is carried out to online shopping behavioural information and information of vehicles, from
And generate user's portrait corresponding to target account.
To sum up, the technical solution in the embodiment of the present invention, by by the information of vehicles of online shopping behavioural information and vehicle
It is combined, and generates user's portrait, effectively make up the user's portrait insufficient defect of precision generated only in accordance with online shopping behavior,
Keep user's portrait more accurate, more there is specific aim.
Embodiment two
With reference to Fig. 2, shows a kind of flow chart of user portrait generation method of the embodiment of the present invention, can specifically include
Following steps：
Step 201, the online shopping behavioural information of target account is obtained.
Specifically, in an embodiment of the present invention, step 201 includes：
Sub-step 2011 obtains online shopping behavioural information when target account is done shopping on line.
Sub-step 2012 builds attribute tags on the line of target account according to online shopping behavioural information.
Specifically, in an embodiment of the present invention, user's portrait generating means can be applied to far-end server, car-mounted terminal
Or other mobile terminals.By taking far-end server as an example：Far-end server can be frequently used for the target account of shopping with user in advance
It is associated, you can when target account carries out online shopping using mobile terminal or other equipment, get target account
Online shopping behavioural information.In an embodiment of the present invention, online shopping behavioural information includes but not limited to：Purchase is added in browsing
The operation behaviors such as object vehicle, collecting commodities, purchase.
In an embodiment of the present invention, it is that can close in advance the account that user distributes that target account, which is in the embodiment of the present invention,
All platform accounts used in the online shopping of family are combined, to get line of the user when doing shopping using each platform
Upper Shopping Behaviors, and counted, to get the online shopping behavioural information for corresponding to target account.Target account with it is each
The specific correlating method of shopping platform account can realize that this will not be repeated here by the present invention by prior embodiment.
In an embodiment of the present invention, when far-end server obtains online shopping behavioural information, specially：With target account
When carrying out online shopping, the corresponding server of shopping platform can be captured flat associated any platform account by probe tool
The online shopping behavioural information of account number, far-end server obtain the online shopping behavioural information that probe tool grabs.At it
In its embodiment, online shopping behavior can also be captured by other methods, the present invention does not limit this.
Then, far-end server can be built according to the online shopping behavioural information got corresponding to the more of target account
Attribute tags on a line.Attribute tags include but not limited on line：Interest class Commercial goods labels, consumption class Commercial goods labels etc..Citing
Explanation：If target account often browses household class commodity, household class commodity can be created as in interest class Commercial goods labels one
Kind.Specific label mode and technique of expression, the present invention do not limit this.Method in the embodiment of the present invention, pass through by
Online shopping behavioural information shows as the form of label, to carry out more careful classification to online shopping behavioural information, so as to
In the Shopping Behaviors for more intuitively embodying target account.
Step 202, the information of vehicles with the associated vehicle of target account is obtained.
Specifically, in an embodiment of the present invention, target account is associated with one or more vehicles in advance.Tool
Body associated steps can be：
After vehicle launch, the identification information of vehicle can be shown on the mobile unit of vehicle, the identification information is for unique
Identify the mobile unit, that is, the unique mark vehicle.
User by mobile terminal or it is other can networked devices log in target account after, the identification information can be inputted, to
Far-end server is set to receive identification information and corresponding target account information, and identification information is corresponding with target account information
It is written in linked list, to make identification information be associated with target account information.In one embodiment, identification information can
Think that the form of Quick Response Code, user can be scanned the two-dimensional code by the scanning function of mobile terminal, to identify and obtain vehicle-mounted set
Standby identification information.
Specifically, in an embodiment of the present invention, step 202 specifically includes：
Sub-step 2021, monitor in real time operation behavior information of the user based on the vehicle, the vehicle transport condition
The facility information of information and the vehicle.
Sub-step 2022, according to the operation behavior information, the running condition information and the facility information, structure
The properties label of line of the target user.
Specifically, in an embodiment of the present invention, far-end server is obtained to be believed with the vehicle of the associated vehicle of target account
Breath.In a preferred embodiment, far-end server can obtain one or more and the associated vehicle of target account
Information of vehicles.In another preferred embodiment, far-end server can be networked by the mobile unit etc. on vehicle
Equipment gets information of vehicles.That is, information of vehicles can be by mobile unit or the terminal that arbitrarily can monitor vehicle and can network
It is obtained, and after getting information of vehicles, is sent to far-end server.
In an embodiment of the present invention, information of vehicles includes but not limited to operation behavior information of the user based on vehicle, vehicle
Form status information and vehicle facility information.It illustrates：Operation behavior information of the user based on vehicle can be：
The operation such as user's control starting of air conditioner, closing and point of corresponding operating time etc..The form status information of vehicle can be：Vehicle
Travel route stops the information such as place and residence time.Facility information can be：Consume situation of equipment on vehicle etc. is used for
The information of the equipment state of all devices on vehicle is described.
Specifically, by taking car-mounted terminal as an example, far-end server can in real time be monitored user by car-mounted terminal and be based on vehicle
Operation behavior and vehicle transport condition, and the properties label of line for building vehicle.It illustrates：In one embodiment
In, car-mounted terminal can monitor the equipment state of each equipment in vehicle, when user uses vehicle, daily 8 points of workings, then 8
Point opens interior air-conditioning equipment, and car-mounted terminal can monitor this operation behavior and be sent to far-end server.It can also be by remote
End server monitors the data that car-mounted terminal is got and is collected in real time.Far-end server structure is corresponding with the operation behavior
The properties label of line.Such as：User's operation-air-conditioning opens -8 points.Specific label mode can be configured by operating personnel, this
Invention does not limit this.In another embodiment, user daily 8. -8：30 be working road running time, car-mounted terminal
Recordable running time and travel route, far-end server obtain running time and travel route, and structure from car-mounted terminal
Build the properties label of corresponding line.Method in the embodiment of the present invention, by the shape that the information of vehicles of vehicle is shown as to label
Formula, to carry out more careful classification to behavioural information of the user based on vehicle, in order to more intuitively embody target account
Line under behavior.
Step 203, attribute tags on line and the properties label of line are counted.
Specifically, in an embodiment of the present invention, far-end server to attribute tags on line and the properties label of line into
Row statistics.That is, far-end server monitors and build attribute tags in real time, therefore, far-end server often builds a new attribute
Label is then updated and integrates to stored attribute tags in database.It wherein, can be with needle during integration
To user demand, classification integration is carried out to attribute tags on line and the properties label of line.It in another embodiment, can be with needle
To application scenarios, classification integration is carried out to attribute tags on line and the properties label of line, to generate corresponding to target account
User draws a portrait.
Step 204, according to statistical result, the account attributes label corresponding to target account is obtained.
Specifically, in an embodiment of the present invention, far-end server corresponds to target account according to counting as a result, generating
The account attributes label at family.That is, attribute tags generate total tag set with after the categorized integration of the properties label of line on line,
As account attributes label.
In an embodiment of the present invention, far-end server can establish list of labels according to statistical result, and according to integrating
Classification situation in journey arranges all labels in list of labels, so as to more intuitive and quickly subsequently make
During with label, required label is got.
Account attributes label includes but not limited to：The regular consumption class Commercial goods labels of target account, interest class Commercial goods labels,
Vehicle active time label, vehicle enliven location label, vehicle user service operations label etc..
Step 205, according to account attributes label, user's portrait is generated.
Specifically, in an embodiment of the present invention, account attributes label is stored in database by far-end server, establishes phase
The example answered, to generate user's portrait.It illustrates：By the account attributes label of target account according to classified order or other rows
Row sequence, is stored in database, and establish example, and instance name can be the name on account of the target account.Then packet in the example
The all the elements included, as user are drawn a portrait.Far-end server can navigate to the use of target account rapidly by retrieving name on account
Family is drawn a portrait, the extraction for row label of going forward side by side.The user's portrait generated in the method in the embodiment of the present invention, has gathered attribute mark on line
Label and the properties label of line, that is, also monitor wired lower behavior while behavior on monitoring line, the covering model for making user draw a portrait
Enclose more wide in range, precision is more accurate.
Step 206, the information of vehicles at collection vehicle current time.
Step 207, according to user's portrait and the information of vehicles at vehicle current time, recommend corresponding commodity to user
And/or service.
Specifically, in an embodiment of the present invention, when far-end server is target account Recommendations and/or service
It waits, specially：
The information of vehicles at collection vehicle current time.It illustrates：After active user logs in target account, to target account
Air-conditioning equipment in associated vehicle carries out repeatedly control operation, mobile unit and records the information, and far-end server is set from vehicle-mounted
Standby end obtains the information of vehicles.Also, far-end server can be according to the information of vehicles at current time, and judging air-conditioning, there may be ask
Topic, and determine to target user and recommend air-conditioning.Then, far-end server can be inquired from attribute tags on line, interest class commodity
It whether there is the label about air-conditioning in label, if so, the corresponding commodity of air-conditioning class label, and recommend user.If no,
Sales volume that then can be according to air-conditioning class or other screening modes recommend a or a air-conditioning specified above to user.Specifically,
In the embodiment of the present invention, the commodity of recommendation and/or service can be shown in the mobile terminal belonging to target account, can also be
It is shown in associated car-mounted terminal.
In another embodiment of the present invention, far-end server can also provide service class and recommend, and illustrate：If remote
End server gets the associated vehicle of current goal account and travels on highway, then far-end server can be to the target account
Recommend the services such as neighbouring service station in family.To further make commodity and/or service recommendation more intelligent and more accurate.
To sum up, the technical solution in the embodiment of the present invention, by by the information of vehicles of online shopping behavioural information and vehicle
It is combined, and generates user's portrait, effectively make up the user's portrait insufficient defect of precision generated only in accordance with online shopping behavior,
Keep user's portrait more accurate, more there is specific aim.
Embodiment three
With reference to Fig. 3, show that a kind of structure diagram of user portrait generating means of the embodiment of the present invention, the device are specific
May include with lower module：
First acquisition module 301, the online shopping behavioural information for obtaining target account；
Second acquisition module 302 includes use for obtaining with the information of vehicles of the associated vehicle of target account, information of vehicles
Operation behavior information, the running condition information of vehicle and the facility information of vehicle of the family based on vehicle, wherein facility information is used
In the equipment state of all devices on description vehicle；
Generation module 303 is generated for being based on online shopping behavioural information and information of vehicles corresponding to target account
User draws a portrait.
In addition, with reference to Fig. 4, in a preferred embodiment of the invention, on the basis of Fig. 3, device further wraps
It includes：
Acquisition module 304 is used for the information of vehicles at collection vehicle current time；
Recommending module 305, for according to user's portrait and the information of vehicles at vehicle current time, recommending to user corresponding
Commodity and/or service.
With reference to Fig. 5, in a preferred embodiment of the invention, on the basis of Fig. 3, device further comprises：
Third acquisition module 306, the identification information for obtaining the mobile unit on vehicle, identification information is for uniquely marking
Know mobile unit；
Relating module 307, for identification information and target account to be associated.
With reference to Fig. 6, in a preferred embodiment of the invention, on the basis of Fig. 3, the first acquisition module 301 packet
It includes：
First acquisition submodule 3011, for obtaining online shopping behavioural information when target account is done shopping on line；
First structure submodule 3012, for according to online shopping behavioural information, building attribute mark on the line of target account
Label.
With reference to Fig. 7, in a preferred embodiment of the invention, on the basis of Fig. 3, the second acquisition module 302 packet
It includes：
Submodule 3021 is monitored, for operation behavior information of the monitoring user in real time based on vehicle, the transport condition of vehicle
The facility information of information and vehicle；
Second structure submodule 3022, for according to operation behavior and transport condition, building the line subordinate of target user
Property label.
With reference to Fig. 8, in a preferred embodiment of the invention, on the basis of Fig. 3, generation module 303 includes：
Statistic submodule 3031, for being counted to attribute tags on line and the properties label of line, wherein belong on line
Property label for Shopping Behaviors information on tag line, the properties label of line is used to identify the information of vehicles of vehicle；
Second acquisition submodule 3032, for according to statistical result, obtaining the account attributes label corresponding to target account,
Account attributes label include the regular consumption class Commercial goods labels of target account, interest class Commercial goods labels, vehicle active time label,
Vehicle enlivens location label, vehicle user service operations label；
Submodule 3033 is generated, for according to account attributes label, generating user's portrait.
To sum up, the device in the embodiment of the present invention, by mutually tying online shopping behavioural information and the information of vehicles of vehicle
It closes, and generates user's portrait, effectively make up the user's portrait insufficient defect of precision generated only in accordance with online shopping behavior, use
Family portrait is more accurate, more has specific aim.
For apparatus embodiments, since it is basically similar to the method embodiment, so description is fairly simple, it is related
Place illustrates referring to the part of embodiment of the method.
Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with
The difference of other embodiment, the same or similar parts between the embodiments can be referred to each other.
The embodiment of the present invention can describe in the general context of computer-executable instructions executed by a computer, example
Such as program module.Usually, program module include routines performing specific tasks or implementing specific abstract data types, program,
Object, component, data structure etc..The present invention can also be put into practice in a distributed computing environment, in these Distributed Calculation rings
In border, by executing task by the connected remote processing devices of communication network.In a distributed computing environment, program mould
Block can be located in the local and remote computer storage media including storage device.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that process, method, commodity or equipment including a series of elements include not only that
A little elements, but also include other elements that are not explicitly listed, or further include for this process, method, commodity or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in process, method, commodity or the equipment including the element.
Generation method is drawn a portrait to a kind of user provided by the present invention above and device is described in detail, answer herein
With specific case, principle and implementation of the present invention are described, and the explanation of above example is only intended to help to manage
Solve the method and its core concept of the present invention；Meanwhile for those of ordinary skill in the art, according to the thought of the present invention,
There will be changes in specific implementation mode and application range, in conclusion the content of the present specification should not be construed as to this hair
Bright limitation.
Claims (12)
- The generation method 1. a kind of user draws a portrait, which is characterized in that including：Obtain the online shopping behavioural information of target account；The information of vehicles with the associated vehicle of the target account is obtained, the information of vehicles includes operation of the user based on vehicle The facility information of behavioural information, the running condition information of vehicle and vehicle, wherein the facility information is for describing the vehicle The equipment state of all devices on；Based on the online shopping behavioural information and the information of vehicles, the user generated corresponding to the target account draws Picture.
- 2. according to the method described in claim 1, it is characterized in that, the method further includes：Acquire the information of vehicles at the vehicle current time；According to user portrait and the information of vehicles at the vehicle current time, recommend corresponding commodity to the user And/or service.
- 3. according to the method described in claim 1, it is characterized in that, the vehicle of the acquisition and the associated vehicle of the target account Before the step of information, including：The identification information of the mobile unit on the vehicle is obtained, the identification information is for mobile unit described in unique mark；The identification information and the target account are associated.
- 4. according to the method described in claim 1, it is characterized in that, the online shopping behavioural information for obtaining target account Step specifically includes：Obtain the online shopping behavioural information when target account is done shopping on line；According to the online shopping behavioural information, attribute tags on the line of the target account are built.
- 5. according to the method described in claim 4, it is characterized in that, the vehicle of the acquisition and the associated vehicle of the target account It the step of information, specifically includes：The real-time operation behavior information for monitoring user based on the vehicle, the running condition information of the vehicle and the vehicle Facility information；According to the operation behavior information, the running condition information and the facility information, build the target user's The properties label of line.
- 6. according to the method described in claim 5, it is characterized in that, described based on the online shopping behavioural information and described It the step of information of vehicles, generation is drawn a portrait corresponding to the user of the target account, specifically includes：Attribute tags on the line and the properties label of the line are counted；According to statistical result, the account attributes label corresponding to the target account is obtained, the account attributes label includes institute Regular consumption class Commercial goods labels, interest class Commercial goods labels, vehicle active time label, the vehicle for stating target account enliven place mark Label, vehicle user service operations label；According to the account attributes label, user's portrait is generated.
- The generating means 7. a kind of user draws a portrait, which is characterized in that including：First acquisition module, the online shopping behavioural information for obtaining target account；Second acquisition module, is used to obtain and the information of vehicles of the associated vehicle of the target account, the information of vehicles include Operation behavior information, the running condition information of vehicle and the facility information of vehicle of the user based on vehicle, wherein the equipment Information is used to describe the equipment state of all devices on the vehicle；Generation module generates for being based on the online shopping behavioural information and the information of vehicles and corresponds to the target The user of account draws a portrait.
- 8. device according to claim 7, which is characterized in that described device further comprises：Acquisition module, the information of vehicles for acquiring the vehicle current time；Recommending module, for the information of vehicles according to user portrait and the current time of the vehicle, to the user Recommend corresponding commodity and/or service.
- 9. device according to claim 7, which is characterized in that described device further comprises：Third acquisition module, the identification information for obtaining the mobile unit on the vehicle, the identification information is for unique Identify the mobile unit；Relating module, for the identification information and the target account to be associated.
- 10. device according to claim 7, which is characterized in that first acquisition module includes：First acquisition submodule, for obtaining the online shopping behavioural information when target account is done shopping on line；First structure submodule, for according to the online shopping behavioural information, building attribute mark on the line of the target account Label.
- 11. device according to claim 7, which is characterized in that second acquisition module includes：Submodule is monitored, for operation behavior information of the monitoring user in real time based on the vehicle, the transport condition of the vehicle The facility information of information and the vehicle；Second structure submodule, is used for according to the operation behavior information, the running condition information and the facility information, Build the properties label of line of the target user.
- 12. device according to claim 7, which is characterized in that the generation module includes：Statistic submodule, for being counted to attribute tags on the line and the properties label of the line；Second acquisition submodule, it is described for according to statistical result, obtaining the account attributes label corresponding to the target account Account attributes label includes regular consumption class Commercial goods labels, interest class Commercial goods labels, the vehicle active time of the target account Label, vehicle enliven location label, vehicle user service operations label；Submodule is generated, for according to the account attributes label, generating user's portrait.
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| CN201810232009.3A CN108564434B (en) | 2018-03-20 | 2018-03-20 | User portrait generation method and device |
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| CN201810232009.3A CN108564434B (en) | 2018-03-20 | 2018-03-20 | User portrait generation method and device |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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