CN108551462A - A kind of information-pushing method, device and equipment - Google Patents
A kind of information-pushing method, device and equipment Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
This application discloses a kind of information-pushing method, device and equipment, information push-delivery apparatus by under line user carry out feature recognition (such as, recognition of face), and according to feature to be identified and pre-stored standard faces feature, determine the user account to match with the feature to be identified, information between automatic addition user account and merchant account pushes permission, it is formed on line and is interconnected, the information strengthened between trade company and user connects, so that trade company is merged the popularization of the information channel completion trade company products ＆ services of online and offline, grasps marketing initiative.
Description
Technical field
This application involves a kind of field of computer technology more particularly to information-pushing method, device and equipment.
Background technology
In recent years, the fast development of internet, especially mobile Internet affects the economic life of society, changes
The working method and life style of people.People can use Internet Engineering Task, life, shopping and amusement etc..Due to internet
Great potential and foreground, more and more trade companies will service or transferred product to internet on sell.
In order to attract more users, trade company to need to promote service or product so that more users are using simultaneously
Buy service or the product of trade company.Trade company can be promoted in the past by the personal contact method such as telephone number, social networking application account
The product of trade company or service.
Based on the prior art, it would be desirable to a kind of more easily information-pushing method.
Invention content
A kind of information-pushing method of this specification embodiment offer, device and equipment are a kind of more convenient to solve to provide
Information-pushing method the problem of.
A kind of information-pushing method that this specification embodiment provides, can be executed by server, be specifically included：
Receive feature to be identified；Wherein, the feature to be identified be directed to by trade company go to the user in specified services place into
Row unaware collects；
Prestored user feature and the feature to be identified are compared, comparison result is obtained, is determined and is used according to the comparison result
The user account at family；
Establish the social networks between merchant account used in the user account and trade company；
According to the social networks, the promoting service information of trade company is pushed into the user account.
In addition, a kind of information-pushing method that this specification embodiment provides again, can be executed by merchant tenninal, it is specific to wrap
It includes：
Acquire feature to be identified；Wherein, the feature to be identified be directed to by trade company go to the user in specified services place into
Row unaware collects；
The feature to be identified is uploaded to server, so that the server establishes user's account according to the feature to be identified
Social networks between family and merchant account.
Based on same thought, this specification embodiment additionally provides a kind of information push-delivery apparatus, is configured in server, tool
Body includes：
Feature receiving module, for receiving feature to be identified；Wherein, the feature to be identified is specified for going to by trade company
The user of business locations carries out unaware and collects；
Feature comparing module obtains comparison result, according to institute for comparing prestored user feature and the feature to be identified
State the user account that comparison result determines user；
Social networks establish module, for establishing the social pass between merchant account used in the user account and trade company
System；
First information pushing module, for according to the social networks, the promoting service information of trade company being pushed to described
User account.
Based on same thought, a kind of information push-delivery apparatus that this specification embodiment also provides is configured at merchant tenninal, tool
Body includes：
Collection apparatus module, for acquiring feature to be identified；Wherein, the feature to be identified is specified for going to by trade company
The user of business locations carries out unaware and collects；
Feature uploading module, for uploading the feature to be identified to server, so that the server is waited for according to
Identification feature establishes the social networks between user account and merchant account.
Based on same thought, a kind of information pushing equipment that this specification embodiment also provides, including：
Memory stores information push products；
Communication interface receives the reception request of feature to be identified；
Processor stores after communication interface receives the reception request of face characteristic to be identified in calling memory
Information push products, and execute：
Receive feature to be identified；Wherein, the feature to be identified be directed to by trade company go to the user in specified services place into
Row unaware collects；
Prestored user feature and the feature to be identified are compared, comparison result is obtained, is determined and is used according to the comparison result
The user account at family；
Establish the social networks between merchant account used in the user account and trade company；
According to the social networks, the promoting service information of trade company is pushed into the user account.
Based on same thought, a kind of information pushing equipment that this specification embodiment also provides, including：
Memory stores information push products；
Communication interface receives the acquisition request of feature to be identified；
Processor calls the information stored in memory after communication interface receives the acquisition request of feature to be identified
Push products, and execute：
Acquire feature to be identified；Wherein, the feature to be identified be directed to by trade company go to the user in specified services place into
Row unaware collects；
The feature to be identified is uploaded to server, so that the server establishes user's account according to the feature to be identified
Social networks between family and merchant account.
Above-mentioned at least one technical solution that this specification embodiment uses can reach following advantageous effect：
Information push-delivery apparatus to user under line by carrying out feature recognition (for example, recognition of face), and according to spy to be identified
It seeks peace pre-stored standard faces feature, determines the user account to match with the feature to be identified, add user automatically
Information between account and merchant account pushes permission, is formed on line and is interconnected, and the information strengthened between trade company and user connects, and makes quotient
Family can merge the popularization of the information channel completion trade company products ＆ services of online and offline, grasp marketing initiative.
Meanwhile information push-delivery apparatus judges user's body by facial image, trade company present position and user present position
Part, the accuracy of judging result is improved, while the security performance of the information exchange and product trading between user and trade company is established
Fixed basis.
In addition, communication link only uploads the part of the human face region in addition to background area when uploading facial image,
Reduce flow consumption used when uploading image；In addition, before passing on the image, facial image can also be carried out at duplicate removal
Reason is further reduced the flow consumption of information transmission to avoid the facial image of upload same subscriber is repeated.
Description of the drawings
Attached drawing described herein is used for providing further understanding of the present application, constitutes part of this application, this Shen
Illustrative embodiments and their description please do not constitute the improper restriction to the application for explaining the application.In the accompanying drawings：
Fig. 1 a are the configuration diagram that the information-pushing method that this specification embodiment provides is based on；
Fig. 1 b are another configuration diagram that the information-pushing method that this specification embodiment provides is based on；
Fig. 2 is the process of information push for server that this specification embodiment provides；
Fig. 3 is another process of information push for server that this specification embodiment provides；
Fig. 4 is the process of information push for merchant tenninal that this specification embodiment provides；
Fig. 5 is the execution flow diagram for the information push in practical applications that this specification embodiment provides；
Fig. 6 is the information push-delivery apparatus structural schematic diagram being configured in server that this specification embodiment provides.
Fig. 7 is the information push-delivery apparatus structural schematic diagram being configured in merchant tenninal that this specification embodiment provides.
Specific implementation mode
To keep the purpose, technical scheme and advantage of the application clearer, below in conjunction with the application specific embodiment and
Technical scheme is clearly and completely described in corresponding attached drawing.Obviously, described embodiment is only the application one
Section Example, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing
Go out the every other embodiment obtained under the premise of creative work, shall fall in the protection scope of this application.
In one or more embodiments in the present specification, the merchant account is mutually bound with merchant tenninal, trade company
Terminal usually may be disposed in Xian Xia shops of trade company (i.e. specified services place), for the visiting user with Xian Xia shops of trade company into
Row information interaction and product trading.Merchant tenninal is provided with image acquisition component, the facial image for acquiring visiting user, with
Determine user identity.Such as：Merchant tenninal can be set to shops inlet, can monitor the face of each visiting user
Image.In practical applications, merchant tenninal can also acquire the other kinds of characteristic information of user identity for identification, such as
Sound and fingerprint etc., and user identity is identified based on the category information.
In some embodiments, user account is bound with user terminal.User terminal is used for merchant tenninal into row information
Interaction, can be the communication equipment for having information exchange function, for example, intelligently wearing is set for mobile phone, smartwatch, intelligent glasses etc.
It is standby.
In one or more embodiments of this specification, frame as shown in Figure 1a can be used in the information-pushing method
Structure.At least it may include in fig 1 a：User account and trade company's account.
Wherein, the merchant account, it may include the electric business platform class application for trade company's version that business provider is provided
(Application, APP) or the application of payment class (the two classes application usually has social functions), may also comprise trade company's end
SMS (Short Message Service) (Short Message Service, the SMS) function of being carried in end equipment operating system.Merchant account can incite somebody to action
Including the business tine of trade company's products ＆ services pushes to subscription client, in turn, user may browse through business tine.One
In a little practical application scenes, above-mentioned merchant tenninal may include such as mobile terminal, computer either server equipment, here
The restriction to the application should not constituted.
The user terminal, the electric business platform class application for the user version that the business provider of may also comprise is provided
(Application, APP) or the application of payment class (the two classes application usually has social functions).User terminal can connect
The business tine for including trade company's products ＆ services of merchant tenninal push is received, and business tine is collected, thumbs up operation.
In other embodiments, framework as shown in Figure 1 b can be used in the communication connecting method.In Figure 1b
At least it may include：User account, server and merchant account.
The server, the framework of generally use distributed type assemblies, the visit for receiving user account and merchant account
Request is asked, specifically, can be used for receiving the location information and merchant tenninal of the facial image of merchant account transmission, user terminal
Location information, and user identity is identified based on above- mentioned information, is realized between user terminal and merchant tenninal according to recognition result
Communication connection.
Below based on framework as shown in Figure 1 b, to describe the process of information push provided in this specification embodiment.
For server, a kind of process of information push is provided in this specification embodiment, can as shown in Fig. 2, its
Executive agent is regarded as server.Specifically include following steps：
Step S201：Receive feature to be identified；Wherein, the feature to be identified is directed to by trade company and goes to specified services place
User carry out unaware collect.
Wherein, the identity of feature to be identified user for identification, can be facial image, sound characteristic, iris feature etc..
In the present embodiment, by be identified characterized by expansion narration for facial image.
The unaware acquisition is that under the premise of user keeps autoscopia, need not be manually entered or make deliberate action
Carry out mating feature collecting device；User experience is put in the first place, is provided for customer and conveniently experiences environment.
Step S203：Prestored user feature and the feature to be identified are compared, comparison result is obtained, is tied according to the comparison
Fruit determines the user account of user.
Prestored user feature may include the correspondence between prestored user feature and user account.In information-pushing method
Before execution, the correspondence that can be pre-configured between user characteristics and user account, and this correspondence is stored in number
According in library.Specifically, the correspondence can be the mapping relations between user characteristics mark and user account mark.
Continue by taking facial image as an example in the present embodiment, facial image to be identified can be by being set to the image of merchant tenninal
Acquisition component collects, and facial image to be identified can be the image of a pictures format, can also be from user to interview
Video frame images with facial image in frequency file.
Facial image to be identified can be obtained by image processing operations, so that facial image to be identified meets specific field
The demand of scape；Image processing operations include image transformation, image compression, image enhancement, image restoration, image segmentation, figure
As pretreatment operations such as description and image classifications.For example, facial image to be identified can be handled by image compression, figure
It can be used for reducing the data volume (i.e. bit number) for describing image as coding compresses, to save image transmitting, processing time and to subtract
Few occupied memory capacity.
In the present embodiment, standard faces image information, which may include that standard faces image is corresponding between user terminal, closes
System.Before communication connecting method execution, it can be pre-configured with the correspondence of facial image and the used mobile terminal of user,
And this correspondence is stored in database.Specifically, the correspondence can be user terminal identification and facial image
Mapping relations between mark.
In some embodiments, the determination process of the user terminal can be by the face in facial image to be identified
Feature is compared with the face characteristic in standard faces image information, so according to similarity judgement be user terminal and/or
User identity.In addition, in order to improve the accuracy of judging result, the attribute of the user terminal in addition to facial image can be combined,
Judge user terminal.
Step S205：Establish the social networks between merchant account used in the user account and trade company.
Wherein, the social networks can be the permission of the information exchange between user account and merchant account, work as the two
There is no when social networks, then user account can not buy product or the service of the merchant account, corresponding, merchant account
Information can not be pushed in corresponding user account.
Step S207：According to the social networks, the promoting service information of trade company is pushed into the user account.
Wherein, the promoting service information includes Business Information and/or product information, and Business Information includes businessman's public platform
Information, businessman's life information and businessman on-line shop access information, the Business Information are used to that user to be guided to enter shop on businessman's line,
User is set to may browse through the products ＆ services of businessman.Product information can introduce the various product of businessman with user, and user can be with
By product information browsing, predetermined, purchase or use corresponding product.
In addition, being directed to video monitoring scene in the present embodiment, a kind of information-pushing method is proposed, as shown in figure 3, the information
Method for pushing specifically includes：
Step S300：Receive feature to be identified.
The feature to be identified that the present embodiment summarizes includes facial image to be identified；To, prestored user feature includes pre-
Deposit facial image.
Specifically, receiving feature to be identified, specifically include：It receives and is obtained in visiting video file from the user that trade company acquires
Facial image to be identified；Wherein, user's visiting video file can be for recording user's visiting specified services place
The videograph being traded.
Step S302：Video frame images are obtained in visiting video file from user.
In the present embodiment, the facial image to be identified acquires in can visiting video file from user.
Wherein, user video file of visiting accesses history for recording user, the video file image sharpness compared with
Height can understand the face image for completely capturing user.Video frame images can be in user's visiting video file, clearly
Any one frame image of complete record user's face image.
Specifically, communication link can utilize template matching algorithm, based on singular value features method, subspace analysis
Method and image recognition algorithm based on convolutional neural networks, to identify whether the content in video frame images is face, Yi Jiren
Meet demand when the clarity and integrity degree of face content, and then the frame image that clarity and integrity degree are met to demand is determined as
Video frame images.
Step S304：The part for intercepting human face region in video frame images, obtains facial image to be identified.
Alternatively, intercepting the image of human face region in video frame images, facial image to be identified is obtained, before, also
Including：Duplicate removal processing is carried out to the video frame images.
In the present embodiment, during obtaining video frame images, multiple video frame images of same person are will produce, in order to
The waste of storage resource and data transmission resources is reduced, connection setup device can carry out duplicate removal processing to video frame images.
Wherein, duplicate removal processing can be filtered to multiple video frame images got, to realize for any one
A visiting user, it is only necessary to upload an images to be recognized corresponding with the user and complete subsequent operation, be further reduced to be identified
Storage resource shared by image, while avoiding causing the waste of data transmission resources when transmission images to be recognized.
Step S306：Prestored user feature and the feature to be identified are compared, comparison result is obtained.
Wherein, prestored user feature includes the feature of multiple users, during aspect ratio pair, can be directed to described wait for
Identification feature calculates separately out its similarity (or matching degree) with user characteristics, as comparison result.
Specifically, comparing prestored user feature and the feature to be identified, comparison result is obtained, is specifically included：Compare institute
Prestore facial image and the facial image to be identified are stated, human face similarity degree is obtained.
Step S308：Determine the user terminal with user account binding.
Specifically, after determining user account information, the currently used state of the user account information can be first detected, if inspection
It surveys result and shows that user account information is in login status, then obtain the user terminal identification of user account information login, in turn
The user terminal of the user account information binding is determined by the terminal iidentification.
Step S310：According to for indicating the user terminal present position first position information, for indicating specified
The second position information of business locations and the comparison result determine user account.
In this specification embodiment, knot can be judged in conjunction with the location information of user terminal and merchant tenninal to improve
The accuracy of fruit.
Wherein, the first position information is for indicating that merchant tenninal present position, second position information are used for indicating
The position of family terminal.It is corresponding, in merchant tenninal and user terminal, it can be provided with geographical location tracing module, therefore service
Device can be with the location information of real-time tracing to merchant tenninal and user terminal.It is relatively low in view of the change in location frequency of merchant store fronts,
The location information change frequency of corresponding merchant tenninal is relatively low；Therefore, first position information can be pre-entered and be deposited by businessman
In storage to database, during use, directly can quickly it be read from local data base.
Communication connection can be established by carrying communication function in the operating system of user terminal and merchant tenninal, example
Such as, Bluetooth function；It can also be established by the interactive software installed jointly in user terminal and merchant tenninal, and then by obtaining
Trade company's account or the mode of user account are taken to establish communication connection.
Specifically, according to the first position information for indicating merchant tenninal present position, and for indicating user terminal
The second position information of present position establishes the communication connection between user terminal and merchant tenninal, including：When detection first position
When information is consistent with second position information, the communication connection between user terminal and merchant tenninal is established.
On the basis of the above embodiments, according to for indicating the user terminal present position first position information,
Second position information and the comparison result for indicating specified services place determine user account, specifically include：According to
One location information and second position information calculate the distance of the user terminal and specified services intersite；When the distance is less than
When predetermined threshold value, user account is determined according to the comparison result.
Corresponding with the above, business provider can also obtain user terminal and merchant tenninal by application program
Geographical location information (such as longitude and latitude and/or height of present position), and the longitude and latitude and/or altimeter for passing through present position
Calculate the distance between user terminal and merchant tenninal.
The predetermined threshold value is defined by developer's pre-selection, can be in conjunction with merchant store fronts area, network communication delay, user
Moving direction and user moving speed consider, and then improve the accuracy of judging result.
In the present embodiment, the Business Information includes that businessman's public platform information, businessman's life information and businessman on-line shop enter
Message ceases, which makes user may browse through the product kimonos of businessman for guiding user to enter shop on businessman's line
Business increases the customer flow in shop on businessman's line, improves product probability of transaction.
In some other embodiments, the standard faces image information further includes facial image and user account information
Between correspondence.Wherein, user account information can be the user account information of electric business platform class application, can also be payment
The user account information of class application.The user account information needs to first pass through the facial image verification of business provider in advance, can
User identity is determined by face identification functions.
Corresponding, merchant tenninal can also be equipped with the platform class application of same type, and by trade company's account information with
User account information carries out information mutual communication.
Specifically, before communication connecting method execution, facial image and pair of user account information can be pre-configured with
It should be related to, and this correspondence is stored in database.Specifically, the correspondence can be user account information mark
Mapping relations between facial image mark.
Step S312：According to the social networks, push Business Information to the user account, so that user is described in
User account obtains the business information of businessman.
On the basis of the above embodiments, merchant tenninal can draw a portrait according to user and/or products browse is recorded to user
Terminal pushes product information.
Wherein, user's portrait is for indicating the information such as user behavior custom, personality, hobby and consumption habit, merchant tenninal
It is that each user pushes the customization service to match with user or product that can be drawn a portrait based on user, realizes information push
Personalized customization.
Products browse record may include that user is browsed or bought the historical record of product, can be merchant tenninal
The information pushed to user terminal provides reference.
Step S314：When monitoring that user executes default interactive operation to the Business Information, pushed to user account
Product information.
Wherein, the default interactive operation includes the operations such as thumbing up, collecting, forwarding.
In the present embodiment, in order to further increase user experience, merchant tenninal only monitors that user believes the businessman
Breath execute preset interactive operation when, show that user does not repel Business Information or interested in the Business Information, just can to
Family terminal pushes product information, and then improves information popularization success rate.
In addition, proposing a kind of information-pushing method, it can be executed by merchant tenninal, as shown in figure 4, described information popularization side
Method specifically includes：
Step S401：Acquire feature to be identified.
Information delivery method can be executed by merchant tenninal in the present embodiment, and handling result is input to server.Wherein,
Feature to be identified is directed to by trade company goes to user's progress unaware in specified services place to collect.
Step S403：Feature to be identified is uploaded to server, so that the server is established according to the feature to be identified
Social networks between user account and merchant account.
Feature to be identified, social networks in this implementation are same with the above-mentioned embodiment, no longer introduce here.
In some embodiments, feature to be identified includes images to be recognized；Before acquiring feature to be identified, further include：From
Facial image to be identified is obtained in user's visiting video file；Wherein, user's visiting video file refers to for recording user's visiting
Determine the history of business locations.
Corresponding, merchant tenninal is needed to configure image capture device and is adopted in a manner of video by the face image to user
Collection obtains.
In some embodiments, in used can visiting a certain video frame images in video file from family, face is intercepted
The image in region obtains facial image to be identified.
Based on the above, in practical applications, a complete information push flow can be as shown in figure 5, specifically include
Following steps：
Step S501：Vendor end acquires facial image, and is uploaded to server-side.
Step S503：Server-side is according to facial image, vendor end position and subscription client location determination user's body
Part.
Step S505：Server-side establishes the communication connection of vendor end and subscription client.
Step S507：Server-side pushes Business Information to subscription client.
Step S509：Subscription client is collected or concern push Business Information.
Step S511：Vendor end pushes product information to subscription client.
It is the information-pushing method that this specification embodiment provides above, is based on same thinking, this specification embodiment
A kind of information push-delivery apparatus is also provided, as shown in fig. 6, described device includes：
Feature receiving module 601, for receiving feature to be identified；Wherein, the feature to be identified is directed to by trade company and is gone to
The user in specified services place carries out unaware and collects；
Feature comparing module 602 obtains comparison result, root for comparing prestored user feature and the feature to be identified
The user account of user is determined according to the comparison result；
Social networks establish module 603, for establishing the society between merchant account used in the user account and trade company
Friendship relationship；
First information pushing module 604, for according to the social networks, the promoting service information of trade company to be pushed to institute
State user account.
On the basis of the above embodiments, feature comparing module 602, it may also be used for determine the user with user account binding
Terminal；According to the first position information for indicating the user terminal present position, for indicating specified services place
Two location informations and the comparison result determine user account.
On the basis of the above embodiments, feature comparing module 602, it may also be used for according to first position information and second
Confidence breath calculates the distance of the user terminal and specified services intersite；When the distance is less than predetermined threshold value, according to institute
It states comparison result and determines user account.
On the basis of the above embodiments, the business information includes Business Information；First information pushing module 604, also
It can be used for according to the social networks, push Business Information is to the user account, so that user obtains quotient by user account
The business information of family.
On the basis of the above embodiments, information push-delivery apparatus further includes the second info push module, is monitored for working as
When user executes default interactive operation to the Business Information, product information is pushed to user account.
On the basis of the above embodiments, the feature to be identified includes facial image to be identified；Feature receiving module, also
The facial image to be identified that can be used for obtaining in visiting video file from the user that trade company acquires；Wherein, the user is to interview
Frequency file is used to record the history in user's visiting specified services place.
On the basis of the above embodiments, described first image interception module 604, it may also be used for the video frame images
Carry out duplicate removal processing.
In addition, the information-pushing method provided above for this specification embodiment, is based on same thinking, this specification is real
It applies example and a kind of information push-delivery apparatus is also provided, as shown in fig. 7, described device includes：
Collection apparatus module 701, for acquiring feature to be identified；Wherein, feature to be identified is specified for going to by trade company
The user of business locations carries out unaware and collects；
Feature uploading module 702, for uploading feature to be identified to server, so that the server waits knowing according to
Other feature establishes the social networks between user account and merchant account.
On the basis of the above embodiments, described device further includes facial image acquisition module, for from user to interview
Band identification facial image is obtained in frequency file；Wherein, the user visits video file for recording user's visiting specified services
The history in place.
In addition, this specification embodiment also provides a kind of information pushing equipment, including：
Memory stores information push products；
Communication interface receives the reception request of feature to be identified；
Processor stores after communication interface receives the reception request of face characteristic to be identified in calling memory
Information push products, and execute：
Receive feature to be identified；Wherein, the feature to be identified be directed to by trade company go to the user in specified services place into
Row unaware collects；
Prestored user feature and the feature to be identified are compared, comparison result is obtained, is determined and is used according to the comparison result
The user account at family；
Establish the social networks between merchant account used in the user account and trade company；
According to the social networks, the promoting service information of trade company is pushed into the user account.
In addition, this specification embodiment also provides another information pushing equipment, including：
Memory stores information push products；
Communication interface receives the acquisition request of feature to be identified；
Processor calls the information stored in memory after communication interface receives the acquisition request of feature to be identified
Push products, and execute：
Acquire feature to be identified；Wherein, the feature to be identified be directed to by trade company go to the user in specified services place into
Row unaware collects；
The feature to be identified is uploaded to server, so that the server establishes user's account according to the feature to be identified
Social networks between family and merchant account.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for device,
For equipment and medium class embodiment, since it is substantially similar to the method embodiment, so description is fairly simple, related place
Illustrate referring to the part of embodiment of the method, just no longer repeats one by one here.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the action recorded in detail in the claims or step or module can be according to different from embodiments
Sequence executes and desired result still may be implemented.In addition, the process described in the accompanying drawings is not necessarily required and is shown
Particular order or consecutive order could realize desired result.In some embodiments, multitasking and parallel processing
It is also possible or it may be advantageous.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example,
Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So
And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit.
Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause
This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device
(Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate
Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer
Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker
Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " patrols
Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development,
And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language
(Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL
(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description
Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL
(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby
Hardware Description Language) etc., VHDL (Very-High-Speed are most generally used at present
Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer
This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages,
The hardware circuit for realizing the logical method flow can be readily available.
Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing
The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can
Read medium, logic gate, switch, application-specific integrated circuit (Application Specific Integrated Circuit,
ASIC), the form of programmable logic controller (PLC) and embedded microcontroller, the example of controller includes but not limited to following microcontroller
Device：ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320, are deposited
Memory controller is also implemented as a part for the control logic of memory.It is also known in the art that in addition to
Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic
Controller is obtained in the form of logic gate, switch, application-specific integrated circuit, programmable logic controller (PLC) and embedded microcontroller etc. to come in fact
Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it
The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions
For either the software module of implementation method can be the structure in hardware component again.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity,
Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used
Think personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play
It is any in device, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or these equipment
The combination of equipment.
For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each unit is realized can in the same or multiple software and or hardware when application.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, the present invention can be used in one or more wherein include computer usable program code computer
The computer program production implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
Instruct the processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine so that the instruction executed by computer or the processor of other programmable data processing devices is generated for real
The device for the function of being specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology realizes information storage.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, tape magnetic disk storage or other magnetic storage apparatus
Or any other non-transmission medium, it can be used for storage and can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), the data letter number and carrier wave of such as modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Including so that process, method, commodity or equipment including a series of elements include not only those elements, but also wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that wanted including described
There is also other identical elements in the process of element, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The application can describe in the general context of computer-executable instructions executed by a computer, such as program
Module.Usually, program module includes routine, program, object, the group for executing particular transaction or realizing particular abstract data type
Part, data structure etc..The application can also be put into practice in a distributed computing environment, in these distributed computing environments, by
Affairs are executed by the connected remote processing devices of communication network.In a distributed computing environment, program module can be with
In the local and remote computer storage media including storage device.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality
For applying example, since it is substantially similar to the method embodiment, so description is fairly simple, related place is referring to embodiment of the method
Part explanation.
Above is only an example of the present application, it is not intended to limit this application.For those skilled in the art
For, the application can have various modifications and variations.It is all within spirit herein and principle made by any modification, equivalent
Replace, improve etc., it should be included among the interest field of the application.
Claims (18)
1. a kind of information-pushing method, including：
Receive feature to be identified；Wherein, the feature to be identified is directed to by trade company goes to the user in specified services place to carry out nothing
Perception collects；
Prestored user feature and the feature to be identified are compared, comparison result is obtained, determines user's according to the comparison result
User account；
Establish the social networks between merchant account used in the user account and trade company；
According to the social networks, the promoting service information of trade company is pushed into the user account.
2. the method as described in claim 1 determines user account according to the comparison result, specifically includes：
Determine the user terminal with user account binding；
According to for indicating the user terminal present position first position information, second for indicating specified services place
Location information and the comparison result determine user account.
3. method as claimed in claim 2, according to first position information, the use for indicating the user terminal present position
User account is determined in the second position information and the comparison result for indicating specified services place, is specifically included：
The distance of the user terminal and specified services intersite is calculated according to first position information and second position information；
When the distance is less than predetermined threshold value, user account is determined according to the comparison result.
4. the method as described in claim 1, according to the social networks, sending business information is to the user account, specifically
Including：
According to the social networks, push Business Information is to the user account, so that user is obtained by the user account
The business information of the businessman.
5. method as claimed in claim 4, further includes：
When monitoring that user executes default interactive operation to the Business Information, product information is pushed to user account.
6. the method as described in claim 1, the feature to be identified includes facial image to be identified；The prestored user feature
Including the facial image that prestores；
Feature to be identified is received, is specifically included：
Receive the facial image to be identified obtained in visiting video file from the user that trade company acquires；Wherein, user's visiting
Video file is used to record the history in user's visiting specified services place；
Prestored user feature and the feature to be identified are compared, comparison result is obtained, specifically includes：
Prestore facial image and the facial image to be identified described in comparison, obtains human face similarity degree.
7. a kind of information-pushing method, including：
Acquire feature to be identified；Wherein, the feature to be identified is directed to by trade company goes to the user in specified services place to carry out nothing
Perception collects；
The feature to be identified is uploaded to server so that the server according to the feature to be identified establish user account and
Social networks between merchant account.
8. the method for claim 7, the feature to be identified includes images to be recognized；
Before acquiring feature to be identified, further include：
Facial image to be identified is obtained in visiting video file from user；Wherein, the user visits video file for recording
The history in user's visiting specified services place.
9. a kind of information push-delivery apparatus, including：
Feature receiving module, for receiving feature to be identified；Wherein, the feature to be identified is directed to by trade company and goes to specified services
The user in place carries out unaware and collects；
Feature comparing module obtains comparison result, according to the ratio for comparing prestored user feature and the feature to be identified
The user account of user is determined to result；
Social networks establish module, for establishing the social networks between merchant account used in the user account and trade company；
First information pushing module, for according to the social networks, the promoting service information of trade company to be pushed to the user
Account.
10. device as claimed in claim 9, feature comparing module, it may also be used for determine whole with the user of user account binding
End；According to for indicating the user terminal present position first position information, second for indicating specified services place
Location information and the comparison result determine user account.
11. device as claimed in claim 10, feature comparing module, it may also be used for according to first position information and the second position
Information calculates the distance of the user terminal and specified services intersite；When the distance is less than predetermined threshold value, according to described
Comparison result determines user account.
12. device as claimed in claim 9, first information pushing module, it may also be used for according to the social networks, push quotient
Family's information is to the user account, so that user obtains the business information of businessman by user account.
13. device as claimed in claim 12 further includes the second info push module, monitor user to the quotient for working as
When family's information executes default interactive operation, product information is pushed to user account.
14. device as claimed in claim 9, the feature to be identified includes facial image to be identified；
Feature receiving module, it may also be used for the facial image to be identified obtained from user's visiting video file that trade company acquires；
Wherein, user's visiting video file is used to record the history in user's visiting specified services place.
15. a kind of information push-delivery apparatus, including：
Collection apparatus module, for acquiring feature to be identified；Wherein, the feature to be identified is directed to by trade company and goes to specified services
The user in place carries out unaware and collects；
Feature uploading module, for uploading the feature to be identified to server, so that the server is according to described to be identified
Feature establishes the social networks between user account and merchant account.
16. device as claimed in claim 15, the feature to be identified includes images to be recognized；
Described device further includes facial image acquisition module, for obtaining band identification face figure in visiting video file from user
Picture；Wherein, user's visiting video file is used to record the history in user's visiting specified services place.
17. a kind of information pushing equipment, including：
Memory stores information push products；
Communication interface receives the reception request of feature to be identified；
Processor calls the information stored in memory after communication interface receives the reception request of face characteristic to be identified
Push products, and execute：
Receive feature to be identified；Wherein, the feature to be identified is directed to by trade company goes to the user in specified services place to carry out nothing
Perception collects；
Prestored user feature and the feature to be identified are compared, comparison result is obtained, determines user's according to the comparison result
User account；
Establish the social networks between merchant account used in the user account and trade company；
According to the social networks, the promoting service information of trade company is pushed into the user account.
18. a kind of information pushing equipment, including：
Memory stores information push products；
Communication interface receives the acquisition request of feature to be identified；
Processor calls the information push stored in memory after communication interface receives the acquisition request of feature to be identified
Program, and execute：
Acquire feature to be identified；Wherein, the feature to be identified is directed to by trade company goes to the user in specified services place to carry out nothing
Perception collects；
The feature to be identified is uploaded to server so that the server according to the feature to be identified establish user account and
Social networks between merchant account.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810165947.6A CN108551462A (en) | 2018-02-28 | 2018-02-28 | A kind of information-pushing method, device and equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810165947.6A CN108551462A (en) | 2018-02-28 | 2018-02-28 | A kind of information-pushing method, device and equipment |
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| Publication Number | Publication Date |
|---|---|
| CN108551462A true CN108551462A (en) | 2018-09-18 |
Family
ID=63515825
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810165947.6A Pending CN108551462A (en) | 2018-02-28 | 2018-02-28 | A kind of information-pushing method, device and equipment |
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| CN111382360A (en) * | 2020-03-11 | 2020-07-07 | 支付宝(杭州)信息技术有限公司 | Information pushing method and device |
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