CN108492123B - Advertisement publishing system based on virtual reality technology and publishing method thereof - Google Patents
Advertisement publishing system based on virtual reality technology and publishing method thereof Download PDFInfo
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- CN108492123B CN108492123B CN201810046463.XA CN201810046463A CN108492123B CN 108492123 B CN108492123 B CN 108492123B CN 201810046463 A CN201810046463 A CN 201810046463A CN 108492123 B CN108492123 B CN 108492123B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
Abstract
The invention discloses an advertisement publishing system based on a virtual reality technology, which comprises: the virtual advertisement scene experience unit is used for displaying the received virtual advertisement in a virtual reality application scene built in the virtual advertisement scene experience unit and providing experience service for browsing the virtual advertisement at a first person visual angle for a user; the cloud server is in communication connection with each virtual advertisement scene experience unit; and the virtual advertisement management platform is in communication connection with the cloud server, and is used for making virtual advertisements according to user requirements and uniformly managing and releasing the made virtual advertisements. An advertisement publishing method is also disclosed. The invention has the beneficial effects that: the invention can implant advertisements in the virtual reality experience scene, so that the user can perceive the advertisements at the first-person visual angle, and the experience perception of the user in all aspects is enhanced.
Description
Technical Field
The invention relates to the technical field of advertisements, in particular to an advertisement publishing system and a publishing method based on a virtual reality technology.
Background
With the rapid development of economic society in China and the relative saturation of various consumer goods, a product or a brand needs to enter the market quickly to be known and recognized by the public, and advertisements, such as plane media, television media, streaming media, new media and the like, need to be put into the society through various channels. The advertisement delivery channels are mature, many channels are saturated, a gear stage is required, delivery cannot be carried out in time, and in addition, the problems of high price and the like exist. Under the circumstance, research or continuous expansion of new advertisement putting channels is needed.
The virtual reality technology is a computer simulation system capable of creating and experiencing a virtual world, a simulation environment is generated by a computer, the technology starts to be generated and continuously developed as early as 1963, the technology is a virtual reality technology original year in 2016, simulation teaching, science popularization, travel and the like can be performed through the technology, the visual interaction experience of a first person can be brought to a user, and the user can roam personally in a virtual scene.
The experience economic era has been silent, more people pursue a real experience feeling and mutual inductance, the advertisement part is added in the virtual reality application experience, more experience visual angles are brought to users, and the user experience feeling is enhanced. Therefore, the applicant of the present invention, in combination with the development of society and the demand of the public, continuously explores and researches in a new technical field, puts and manages the traditional advertisement in a virtual reality scene, brings a new advertisement putting channel and a new advertisement experience mode for advertisement browsing at a first person viewing angle to users, and can experience advertisement pictures with various formats in the same scene, and the technical scheme to be introduced below is generated based on the background.
Disclosure of Invention
One of the technical problems to be solved by the present invention is: the advertisement publishing system based on the virtual reality technology is provided for overcoming the defects of the prior art.
The second technical problem to be solved by the present invention is: the advertisement publishing method based on the virtual reality technology is provided.
An advertisement distribution system based on a virtual reality technology as a first aspect of the present invention includes:
the virtual advertisement scene experience unit is used for displaying the received virtual advertisement in a virtual reality application scene built in the virtual advertisement scene experience unit and providing experience service for browsing the virtual advertisement at a first person visual angle for a user;
the cloud server is in communication connection with each virtual advertisement scene experience unit; and
the virtual advertisement management platform is in communication connection with the cloud server, makes virtual advertisements according to user requirements, manages and issues the made virtual advertisements in a unified mode, and sends the virtual advertisements to be issued to the corresponding virtual advertisement scene experience units through the cloud server to be displayed when the virtual advertisements need to be issued.
In a preferred embodiment of the present invention, the virtual advertisement scene experiencing unit establishes a communication connection with the cloud server through the internet or the mobile internet.
In a preferred embodiment of the present invention, the content format of the virtual advertisement is one or more of a combination of graphics, text, audio, video and three-dimensional model.
In a preferred embodiment of the present invention, the virtual advertisement management platform includes:
the advertisement implantation control unit is used for providing services of previewing the virtual advertisement and adjusting the position of the virtual advertisement for an advertisement publisher, and after the adjustment of the virtual advertisement is finished, the advertisement implantation control unit generates a unique advertisement management associated address according to the determined placement position of the virtual advertisement and sends the generated advertisement management associated address to the virtual advertisement management unit; and
and the virtual advertisement management unit is used for providing an advertisement management service for implanting the virtual advertisement into the virtual reality application scene for an advertisement publisher and simultaneously performing unified management on the advertisement management associated address generated by the advertisement implantation control unit.
In a preferred embodiment of the present invention, the advertisement implantation control unit provides services of previewing the virtual advertisement and adjusting the position of the virtual advertisement to an advertisement publisher, specifically, the advertisement publisher views the position and direction of a camera of each experience scene in the virtual reality application experience scene in a visual form through the advertisement implantation control unit, simulates a user to browse the virtual reality application scene, places the virtual advertisement at a certain position in the virtual reality application scene for previewing in the viewing and simulating processes, and finally determines the placement position of the virtual advertisement.
In a preferred embodiment of the present invention, the advertisement management service includes:
the advertisement space management service is used for determining the placing position of the advertisement space, checking the on-shelf time and the off-shelf time of the virtual advertisement and counting the virtual advertisement delivery;
the interface management service is used for managing all interfaces of the advertisement implantation control center, which are in butt joint with the virtual advertisement scene experience unit, and all interfaces inside the virtual advertisement management unit;
an authorization code management service for generating a unique identification code to an advertisement publisher using a virtual advertisement management platform and uniformly managing all the generated unique identification codes; and
and the advertisement material library management service is used for storing the virtual advertisement data uploaded by the advertisement publishers and uniformly managing the uploaded virtual advertisement data.
In a preferred embodiment of the present invention, the virtual advertisement data is one or more of a combination of graphics, text, audio, video, and three-dimensional model.
The advertisement publishing method based on the virtual reality technology as a second aspect of the present invention includes the following steps:
the advertisement publisher uploads virtual advertisement data to be published through a virtual advertisement management platform, the uploaded virtual advertisement data are associated with advertisement positions in a virtual reality application scene, and the virtual advertisement management platform generates virtual advertisements to be published;
the virtual advertisement management platform transmits the generated virtual advertisement to be issued to a specified virtual advertisement scene experience unit through a cloud server for displaying; and
the user browses the virtual advertisement through the virtual advertisement scene experiencing unit at the first-person viewing angle.
Due to the adoption of the technical scheme, the invention has the beneficial effects that:
1. according to the invention, advertisements can be implanted in the virtual reality experience scene, so that the user can perceive at a first person visual angle, and the experience perception of the user in all aspects is enhanced;
2. the invention provides more simulation and emulation interactive experience for users, and the users do not simply watch and listen.
3. The invention expands the advertisement putting channel, and can carry out product publicity at any time and any place in life;
4. the invention achieves resource sharing and technology sharing through platform and interface construction;
5. the invention discloses a multi-channel advertisement delivery method, which solves the problems of shelf life and high cost.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic structural diagram of an advertisement distribution system based on virtual reality technology according to the present invention.
Detailed Description
In order to make the technical means, the creation characteristics, the achievement purposes and the effects of the invention easy to understand, the invention is further explained below by combining the specific drawings.
Referring to fig. 1, an advertisement distribution system based on virtual reality technology is shown, which includes a plurality of virtual advertisement scene experience units 100, a cloud server 200, and a virtual advertisement management platform 300.
The virtual advertisement scene experience units 100 are used for displaying the received virtual advertisement in a virtual reality application scene built in the virtual advertisement scene, and providing experience service for browsing the virtual advertisement in a first person perspective for the user. The content format of the virtual advertisement is one or a combination of more of pictures, texts, audio, video and three-dimensional models.
The cloud server 200 establishes a communication connection with each virtual advertisement scene experience unit 100, and specifically, the virtual advertisement scene experience unit 100 establishes a communication connection with the cloud server 200 through the internet or the mobile internet.
The virtual advertisement management platform 300 establishes communication connection with the cloud server 200, the virtual advertisement management platform 300 manufactures virtual advertisements according to user requirements and performs unified management and release on the manufactured virtual advertisements, and when the virtual advertisements need to be released, the virtual advertisement management platform 300 sends the virtual advertisements needing to be released to the corresponding virtual advertisement scene experience units 100 through the cloud server 200 for display.
The virtual advertisement management platform 300 includes an advertisement placement control unit 310 and a virtual advertisement management unit 320.
The advertisement placement control unit 310 is configured to provide services of previewing a virtual advertisement and adjusting a position of the virtual advertisement to an advertisement publisher, and when the adjustment of the virtual advertisement is completed, the advertisement placement control unit generates a unique advertisement management associated address according to the determined placement position of the virtual advertisement, and sends the generated advertisement management associated address to the virtual advertisement management unit 320. The advertisement implantation control unit 310 provides services for previewing virtual advertisements and adjusting the positions of the virtual advertisements to an advertisement publisher, specifically, the advertisement publisher views the position and the direction of a camera of each experience scene in a virtual reality application experience scene in a visual form through the advertisement implantation control unit 310, simulates a user to browse the virtual reality application scene, places the virtual advertisements at a certain position in the virtual reality application scene for previewing in the viewing and simulating process, and finally determines the placement positions of the virtual advertisements.
The virtual advertisement management unit 320 is used for providing an advertisement management service for implanting a virtual advertisement into a virtual reality application scenario to an advertisement publisher, and also performing unified management on the advertisement management associated address generated by the advertisement implantation control unit 310. The advertisement management service comprises an advertisement space management service, an interface management service, an authorization code management service and an advertisement material library management service.
The advertisement space management service is used for determining the placing position of the advertisement space, checking the shelf-on time and the shelf-off time of the virtual advertisement and counting the virtual advertisement putting.
The interface management service is used to manage all interfaces of the advertisement placement control unit 310 interfacing with the virtual advertisement scenario experience unit and all interfaces inside the virtual advertisement management unit 320.
The authorization code management service is used for generating a unique identification code for an advertisement publisher using the virtual advertisement management platform and uniformly managing all the generated unique identification codes.
The advertisement material library management service is used for storing the virtual advertisement data uploaded by the advertisement publishers and uniformly managing the uploaded virtual advertisement data. The virtual advertisement data is one or a combination of more of pictures, texts, audio, video and three-dimensional models.
The invention discloses a publishing method of an advertisement publishing system based on a virtual reality technology, which comprises the following steps:
step S1, the advertisement publisher uploads the virtual advertisement data to be published through the virtual advertisement management platform 300, and associates the uploaded virtual advertisement data with the advertisement space in the virtual reality application scene, and the virtual advertisement management platform generates the virtual advertisement to be published;
step S2, the virtual advertisement management platform 300 transmits the generated virtual advertisement to be published to a designated virtual advertisement scene experience unit through the cloud server 200 for displaying;
in step S3, the user browses the virtual advertisement through the virtual advertisement scene experiencing unit 100 at the first-person viewing angle.
The foregoing shows and describes the general principles and broad features of the present invention and advantages thereof. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (5)
1. An advertising system based on virtual reality technology, comprising:
the virtual advertisement scene experience unit is used for displaying the received virtual advertisement in a virtual reality application scene built in the virtual advertisement scene experience unit and providing experience service for browsing the virtual advertisement at a first person visual angle for a user;
the cloud server is in communication connection with each virtual advertisement scene experience unit; and
the virtual advertisement management platform is in communication connection with the cloud server, manufactures virtual advertisements according to user requirements and performs unified management and release on the manufactured virtual advertisements, and when the virtual advertisements need to be released, the virtual advertisement management platform sends the virtual advertisements needing to be released to the corresponding virtual advertisement scene experience units through the cloud server for display;
the virtual advertisement management platform comprises:
the advertisement implantation control unit is used for providing services of previewing the virtual advertisement and adjusting the position of the virtual advertisement for an advertisement publisher, and after the adjustment of the virtual advertisement is finished, the advertisement implantation control unit generates a unique advertisement management associated address according to the determined placement position of the virtual advertisement and sends the generated advertisement management associated address to the virtual advertisement management unit; and
the virtual advertisement management unit is used for providing an advertisement management service for implanting virtual advertisements into virtual reality application scenes for advertisement publishers and simultaneously carrying out unified management on advertisement management associated addresses generated by the advertisement implantation control unit;
the advertisement implantation control unit provides services for previewing virtual advertisements and adjusting the positions of the virtual advertisements for advertisement publishers, particularly means that the advertisement publishers view the position and the direction of a camera of each experience scene in a virtual reality application experience scene in a visual mode through the advertisement implantation control unit, a user is simulated to browse the virtual reality application scene, the virtual advertisements can be placed at a certain position in the virtual reality application scene for previewing in the viewing and simulating processes, and finally the placement positions of the virtual advertisements are determined;
the advertisement management service includes:
the advertisement space management service is used for determining the placing position of the advertisement space, checking the on-shelf time and the off-shelf time of the virtual advertisement and counting the virtual advertisement delivery;
the interface management service is used for managing all interfaces of the advertisement implantation control center, which are in butt joint with the virtual advertisement scene experience unit, and all interfaces inside the virtual advertisement management unit;
an authorization code management service for generating a unique identification code to an advertisement publisher using a virtual advertisement management platform and uniformly managing all the generated unique identification codes; and
and the advertisement material library management service is used for storing the virtual advertisement data uploaded by the advertisement publishers and uniformly managing the uploaded virtual advertisement data.
2. The advertising system based on virtual reality technology as claimed in claim 1, wherein the virtual advertising scene experience unit establishes communication connection with the cloud server through internet or mobile internet.
3. The advertising system based on virtual reality technology as claimed in claim 1, wherein the content format of the virtual advertisement is one or more of a combination of graphics, audio, video and three-dimensional model.
4. The advertising system based on virtual reality technology as claimed in claim 1, wherein the virtual advertisement data is one or more of a combination of graphics, audio, video, and three-dimensional model.
5. A publishing method of the virtual reality technology-based advertisement publishing system according to any one of claims 1 to 4, comprising the steps of:
the advertisement publisher uploads virtual advertisement data to be published through a virtual advertisement management platform, the uploaded virtual advertisement data are associated with advertisement positions in a virtual reality application scene, and the virtual advertisement management platform generates virtual advertisements to be published;
the virtual advertisement management platform transmits the generated virtual advertisement to be issued to a specified virtual advertisement scene experience unit through a cloud server for displaying; and
the user browses the virtual advertisement through the virtual advertisement scene experiencing unit at the first-person viewing angle.
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| CN201810046463.XA CN108492123B (en) | 2018-01-17 | 2018-01-17 | Advertisement publishing system based on virtual reality technology and publishing method thereof |
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| CN109561156B (en) * | 2018-12-23 | 2021-07-06 | 广东行远信息技术有限公司 | Web end system based on content distribution and screen display control |
| CN116452272B (en) * | 2023-06-09 | 2023-09-05 | 北京万物镜像数据服务有限公司 | Advertisement information processing method, device and equipment in virtual space |
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