Specific implementation mode
To keep the purpose, technical scheme and advantage of the application clearer, below in conjunction with the application specific embodiment and
Technical scheme is clearly and completely described in corresponding attached drawing.Obviously, described embodiment is only the application one
Section Example, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing
Go out the every other embodiment obtained under the premise of creative work, shall fall in the protection scope of this application.
In actual business scenario, for a user, the business of service provider's push is received with crossing high-frequency
Information may influence user experience.Therefore service provider would generally be directed to the business information that it is pushed to user and carry out fatigue
Degree control (that is, the push times of control business information in specified duration).Current fatigue strength control is normally based on history
The number of sending business information in upper nearest a period of time, realizes and carries out fatigue strength control to the business information of current desired push
System.
But certain user may be in different area transfers, such as:For outbound roamer, residing country may occur
Variation;For another example:For the user that goes on business, place city may change.And different areas is usually with different
Business information waits pushing, so, it will increases the complexity of the fatigue strength control of sending business information.At present only with industry
The push frequency of business message cannot preferably meet practical business situation.
For this purpose, a kind of information-pushing method is provided in this specification embodiment, to carry out fatigue strength to business information
During control, rule is controlled in conjunction with the push of geographic hierarchy, realizes and various dimensions is carried out to the business information of required push
Management and control disclosure satisfy that current more complicated service conditions, and be conducive to be promoted the business experience of user.
It should be noted that in one or more embodiments of this specification, the business information can be such as:
Bank card handle favor information, the discount information of member card, the recommended information of discount coupon, on line/the popularization letter of Below-the-line
Advertisement information of breath or film etc. and business service or the relevant advertisement information of product, will not enumerate here.It answers simultaneously
Understand, mode includes but not limited to used by above-mentioned business information:Short message (Short Message Service, SMS),
Multimedia message, applicative notifications or system message etc..Here the restriction to the application should not constituted.
As shown in Figure 1, the configuration diagram being based on for the service push method in this specification embodiment.
In Fig. 1, corresponding business information fatigue strength control rule is provided in the service server (can subsequently claim
To push control condition), especially for the push control condition of different geographic hierarchies.Typically, service server can be with
According to the location of user, in conjunction with the push control condition of corresponding geographic hierarchy, for the business information pushed to user
Carry out fatigue strength control.
In general, service server is the server on service provider backstage, and service provider described here can wrap
It includes but is not limited to:The clothes such as the trade companies such as shop, hotel, restaurant, coffee-house, gas station, movie theatre or telecom operators, website
Be engaged in provider.In section Example in the present specification, service server can also be the server of business platform.Change speech
It, the business service of each service provider collects on business platform, and user can obtain different business by the business platform
The business service that provider is provided.
The frameworks such as single server, cluster server or distributed server can be used in above-mentioned service server, this
In without specifically limiting.
User in Fig. 1 can receive the business that service server is pushed by its own used terminal
Message.The terminal includes but not limited to:Smart mobile phone, smartwatch, tablet computer or intelligent wearable device etc..Also,
Terminal used by a user is usually also equipped with location based service (Location Based Service, LBS), to industry
Business server can know the location of user by terminal.
Based on above-mentioned framework as described in Figure 1, the technical side provided in this specification embodiment will be detailed below
Case.
A kind of service push method is provided in this specification embodiment, as described in Figure 2, specifically includes following steps:
Step S201:Determine that user location and the history for user push record.
In this specification embodiment, the acquisition and determination of user location can pass through the LBS of terminal used by a user
It realizes, just no longer excessively repeats here.
Record is pushed for the history of user, it is believed that is the business information pushed for user before current time
Record.May include such as " using in history push record as a kind of feasible pattern in this specification embodiment
Family mark+push records+pushes the time " content.
Wherein, the user identifier usually can be account/ID of user.In practical application scene, the account of user
The terminal device that family/ID is usually used with user is mutually bound, and so, is determined by above-mentioned LBS used by a user
After terminal location (characterizing the position where user), the information such as MAC Address, the device number of terminal can be based further on,
In conjunction with the binding relationship (binding relationship between user identifier and terminal) pre-established, further determine that out the account of user/
ID.To determine the history push record of user based on account/ID of user.
Certainly, the above process should not constitute the restriction to the application.
Step S203:According to the user location, the area push control condition corresponding to the user location is determined.
In this specification embodiment, for different geographic areas, it is provided with different area push control conditions.Tool
For body, area push control condition described here is primarily directed to a certain area, the push times in set period of time
Control condition.Such as:For regional A, it is no more than 2 times to the number of user's sending business information in 3 days.
In general, different area push control conditions can be arranged in different regions, specifically can be according to the industry of this area
Business needs to be configured, and should not constitute the restriction to the application here.Certainly, unified area push control is arranged in multiple areas
Condition processed should also cover within the scope of application.
Step S205:Control condition and history push record are pushed according to the area, is pushed to the user
Business information.
After the history push record of the area push control condition and user itself that specify current locale, it can sentence
Break and in the case that user is located at current area, whether service server can push corresponding business information to the user.
As it can be seen that for the control condition of business information push, it is no longer only limitted to the frequency of push, but can be according to the ground where user
Area is controlled.
Through the above steps, for need carry out business information push user, can determine user based on user location
Residing area, and further determine the area push control condition corresponding to this area, area push control condition reflection
Under this area to business information pushed needed for the condition that meets.So, it pushes and records in conjunction with the history of user itself,
The push control for needing to be pushed to the business information progress more various dimensions of user can be directed to.
It is pushed using above-mentioned information, it, also can be more effective right for the changed user in location
Its business information pushed carries out fatigue strength control, to be conducive to promote the business experience of user.
For the above method, executive agent can be service server, can also be the information of telecom operators
Pushing equipment (do not shown in the framework of Fig. 1, it is possible to understand that ground, the information pushing equipments of telecom operators be commonly used in
The modes such as short message/multimedia message are to user's sending business information), also, during executing above-mentioned steps, executive agent can be sent out
Changing, such as:Can above-mentioned steps S201,203 be executed by service server, then be held by the information pushing equipment of telecom operators
Row above-mentioned steps S205.Certainly, it will be specifically determined according to the needs of practical application, do not constitute the limit to the application here
It is fixed.
For the above method it should be noted that in practical application scene, it can be drawn according to different geographic hierarchies
Divide corresponding area.Geographic hierarchy described here, it is believed that be geographically according to divisions such as country, province/state, city, commercial circles
Level.So, the different regions divided based on geographic hierarchy can be such as:XX countries, XX provinces/state, the cities XX,
Commercial circles XX etc..Certainly, it will usually the area of different geographic hierarchies is divided according to business needs.
In turn, the above-mentioned corresponding area push control condition of different area settings can be directed to.In other words, preceding method
In, according to the user location, determine that the process of the area push control condition corresponding to the user location can specifically wrap
It includes:It determines the area belonging to the user location, the area push control condition of the area setting will be directed in advance, be determined as
Area push control condition corresponding to the user location.
As previously mentioned, in this specification embodiment, area push control condition primarily directed to this area be arranged
The condition of the number of sending business information in specified duration.So, in advance for area setting area push control condition, specifically
It may include:For any area, setting control duration, and push times threshold value is set in the control duration, will controlled
The push times threshold value being arranged in duration is determined as the corresponding area push control condition in the area.
As a kind of mode in this specification embodiment, the different regions with belonging relation on geographic hierarchy can
Unified area push control condition is arranged.Such as:
Area 1:China;Area 2:Zhejiang Province;Area 3:Hangzhou
Above three area has attaching relation on geographic hierarchy, it is assumed that is pushed away for the area set by these three areas
It is " pushing 1 time within 3 days " to send control condition.So, it is assumed that user A is located at Hangzhou, for user's A sending business informations
When, then it needs to meet three above-mentioned area push control conditions respectively.Specifically, specific execution flow in this example can
As shown in figure 3, including the following steps:
Step S301:Obtain the history push record of user A.
Step S303:History push record based on user A judges in CHINESE REGION 3 days to user's A transmission services letter
Whether the number of breath is greater than or equal to 1 time, if so, thening follow the steps S303;Otherwise, S305 is thened follow the steps.
Step S305:History push record based on user A, judges in Zhejiang Province is 3 days regional to user's A transmission services
Whether the number of information is greater than or equal to 1 time, if so, thening follow the steps S303;Otherwise, S307 is thened follow the steps.
Step S307:History push record based on user A, judges in Hangzhou is 3 days regional to user's A transmission services
Whether the number of information is greater than or equal to 1 time, if so, thening follow the steps S303;Otherwise, S309 is thened follow the steps.
Step S309:To user's A sending business informations.
Certainly, as the another way in this specification embodiment, the difference with belonging relation on geographic hierarchy
Different area push control conditions can be arranged in area.Area in still using the example above, then, according to geographic hierarchy relationship,
Area pushes control condition:
The area of China pushes control condition:It pushes 1 time within 5 days;
The area in Zhejiang Province pushes control condition:It pushes 1 time within 3 days;
The area of Hangzhou pushes control condition:It pushes 1 time within 2 days.
Based on above-mentioned area push control condition, when actually executing, process as shown in figure 3 is similar, here just not
It is repeated after more.
Certainly, above-mentioned two example is merely to more intuitively illustrate the practical execution of information-pushing method in the application
Flow can be specifically determined wherein the setting of area push control condition is also not necessarily limited to this according to the needs of practical application, this
In should not constitute restriction to the application.
In addition, other than for the different corresponding area push control conditions of area setting, it can also be directed to and need
Corresponding control condition is arranged in the business tine pushed.That is, for identical business tine, can control its to
The frequency or number of user's push.It is suitable for different areas generally, for the control condition of business tine, so,
In the section Example of this specification, it will can be regarded as controlling for the area push in each area for the control condition of business tine
Condition processed.That is, specifically may include for area setting area push control condition in advance:For in the business of each type
Hold, setting control duration, and push times threshold value is set in the control duration, the business tine of each type is being controlled
The push times threshold value being arranged in duration is determined as the corresponding area push control condition in each department.Here it does not constitute to this
The restriction of application.
It can decide whether that pushing corresponding business to user believes according to above-mentioned push control condition as a result,
Breath.That is, control condition and history push record are pushed according to the area, to user's sending business information,
It specifically can be as shown in figure 4, including the following steps:
Step S401:Determine the area belonging to user location and the business tine of required push.
Step S403:For the business tine in area and required push belonging to user location, judge in specified duration
Whether the historical operational information inside pushed to user is more than the push times threshold value being arranged;If so, S405 is thened follow the steps, it is no
Then, S407 is thened follow the steps.
Step S405:Not to user's sending business information.
Step S407:To user's sending business information.
In a kind of possible embodiments of this specification, after having pushed business information to user, service server is also
It can be recorded, in order to reset push control condition in area above-mentioned.Specifically, following shape may be used in the structure of record
Formula:
User identifier+region identifier+push time, alternatively, user identifier+content identification+push time
Wherein, as previously mentioned, user identifier can be user account/ID etc..
Region identifier can be area title, number or referred to as etc., such as:Chinese (CN), Zhejiang Province (Zhejiang), Hangzhou
(HZ).Certainly, region identifier may use other coding forms, should not be used as the restriction to the application here.
Content identification is typically the mark of business tine, can specifically include type of service number, traffic sequence number, clothes
Business/name of product, service provider's title or combinations thereof.Equally, it also should not be used as the restriction to the application here.
It illustrates:Continue aforementioned exemplary, it is assumed that corresponding service server has pushed certain business information to user A, pushes away
The time sent is 01 day -10 February in 2018:01, when pushing the business information, user A is located at Hangzhou, then, business service
The push that device is generated records:
UserA (user identifier)-HZ (region identifier) -20180201-10:01 (push time)
Significantly, since regional " Hangzhou " belongs in regional " Zhejiang Province ", and regional " Zhejiang Province " ownership
In regional " China ", so, if the area push control condition resetting of Hangzhou, correspondingly, the area in Zhejiang Province and China
Pushing control condition also will resetting.In other words, service server can also generate following push record:
The Zhejiang UserA- -20180201-10:01, and, UserA-CN-20180201-10:01.
Also, after being recorded, service server can reset above-mentioned area push control condition, in other words, above-mentioned
Area push control condition can be 01 day -10 February in 2018:01 this moment reclocking.
From above-mentioned content as it can be seen that for fatigue strength control, the mode to block out may be used and be arranged differently
The push control condition of level is managed, is mutually had no effect between the push control condition of different geographic hierarchies.Also, storage pushes away
It send record more various, is typically based on different geographic hierarchies and generates and be stored as a plurality of record, even if wherein certain record is lost
It loses or fails, other each items records can also be referred to.
It is the information-pushing method that this specification embodiment provides above, is based on same thinking, this specification embodiment
Corresponding information push-delivery apparatus is also provided.
Specifically, the information push-delivery apparatus provided in this specification embodiment is as shown in figure 5, described device includes:
Basic information determining module 501 determines that the corresponding user location of user and the history for the user push note
Record;
Control condition determining module 502 determines the area push corresponding to the user location according to the user location
Control condition;
Processing module 503 is pushed, control condition and history push record are pushed according to the area, to the use
Family sending business information.
Further, the basic information determining module 501, by determining terminal used by a user based on location-based service
Position, as user location, according to the advance user identifier with terminal binding, in stored history push record,
Determine the history push record of the user.
Further, the control condition determining module 502, determines the area belonging to the user location, by advance needle
To the area push control condition of the area setting, it is determined as the area push control condition corresponding to the user location.
Further, the control condition determining module 502, for any area, setting controls duration, and in the control
Push times threshold value is set in duration processed, and it is corresponding that the push times threshold value being arranged in control duration is determined as the area
Area push control condition.
Further, the control condition determining module 502, for the business tine of each type, setting controls duration,
And push times threshold value is set in the control duration, the push that the business tine of each type is arranged in control duration
Frequency threshold value is determined as the corresponding area push control condition in each department.
Further, the push processing module 503, for the industry in area and required push belonging to user location
Business content judges whether the historical operational information pushed to user in specified duration is more than the push times threshold value being arranged,
If so, not to user's sending business information;Otherwise, then to user's sending business information.
Described device further includes:Generation module 504 is recorded, determine the user identifier of the user, region identifier and is pushed away
The time is sent, according to the user identifier, region identifier and push time, generates push record.
Described device further includes 505:Conditional reset module resets the area push control condition.
Based on device shown in fig. 5, in practical applications can by entity equipment (such as:Terminal device) it is realized, specifically
For, which includes:Processor, memory, wherein
The memory stores information push products;
The processor calls the information push sequence stored in memory, and executes:
Determine that the corresponding user location of user and the history for the user push record;
According to the user location, the area push control condition corresponding to the user location is determined;
Control condition and history push record are pushed according to the area, to user's sending business information.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for device,
For equipment and medium class embodiment, since it is substantially similar to the method embodiment, so description is fairly simple, related place
Illustrate referring to the part of embodiment of the method, just no longer repeats one by one here.
So far, the specific embodiment of this theme is described.Other embodiments are in the appended claims
In range.In some cases, the action recorded in detail in the claims can execute and still in a different order
Desired result may be implemented.In addition, the process described in the accompanying drawings not necessarily requires the particular order shown or continuous suitable
Sequence, to realize desired result.In some embodiments, multitasking and parallel processing can be advantageous.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example,
Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So
And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit.
Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause
This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device
(Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate
Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer
Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker
Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " patrols
Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development,
And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language
(Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL
(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description
Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL
(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby
Hardware Description Language) etc., VHDL (Very-High-Speed are most generally used at present
Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer
This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages,
The hardware circuit for realizing the logical method flow can be readily available.
Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing
The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can
Read medium, logic gate, switch, application-specific integrated circuit (Application Specific Integrated Circuit,
ASIC), the form of programmable logic controller (PLC) and embedded microcontroller, the example of controller includes but not limited to following microcontroller
Device:ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320, are deposited
Memory controller is also implemented as a part for the control logic of memory.It is also known in the art that in addition to
Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic
Controller is obtained in the form of logic gate, switch, application-specific integrated circuit, programmable logic controller (PLC) and embedded microcontroller etc. to come in fact
Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it
The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions
For either the software module of implementation method can be the structure in hardware component again.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity,
Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used
Think personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play
It is any in device, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or these equipment
The combination of equipment.
For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each unit is realized can in the same or multiple software and or hardware when application.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, the present invention can be used in one or more wherein include computer usable program code computer
The computer program production implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
Instruct the processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine so that the instruction executed by computer or the processor of other programmable data processing devices is generated for real
The device for the function of being specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology realizes information storage.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, tape magnetic disk storage or other magnetic storage apparatus
Or any other non-transmission medium, it can be used for storage and can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Including so that process, method, commodity or equipment including a series of elements include not only those elements, but also wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that wanted including described
There is also other identical elements in the process of element, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The application can describe in the general context of computer-executable instructions executed by a computer, such as program
Module.Usually, program module includes routine, program, object, the group for executing particular transaction or realizing particular abstract data type
Part, data structure etc..The application can also be put into practice in a distributed computing environment, in these distributed computing environments, by
Affairs are executed by the connected remote processing devices of communication network.In a distributed computing environment, program module can be with
In the local and remote computer storage media including storage device.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality
For applying example, since it is substantially similar to the method embodiment, so description is fairly simple, related place is referring to embodiment of the method
Part explanation.
Above is only an example of the present application, it is not intended to limit this application.For those skilled in the art
For, the application can have various modifications and variations.It is all within spirit herein and principle made by any modification, equivalent
Replace, improve etc., it should be included within the scope of claims hereof.